South Pole | 顧客事例　eBayドイツ

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style="margin-bottom: 10px; margin-top: 10px;"> </p><p> eBayは、25年前に創業された、中古品の取引を可能にし、循環経済（CE）を推進してきた、世界中で数百万人もの売り手と買い手をつなぐ越境ECプラットフォームである。現在では、eBayを利用する売り手は中古品だけではなく、様々な新商品を提供する場としても活用している方も多く存在する。eBayは気候変動に対しての企業としての責任を自覚しており、2030年までに自社排出量を大幅に削減し、2025年までに再生可能エネルギーを100％利用するという野心的な目標を掲げている。 </p><h2>目標 </h2><p>eBayドイツは、透明性のある方法で環境保護に貢献し、顧客にも環境に関心を持ってもらいたいとの思いから、「CO2オフセット」イニシアティブを開始した。当イニシアティブで、ドイツのECマーケットプレイスの利用者は、商品の購入時に認証されたカーボンクレジットを<a href="https://www.southpole.com/ja/projects">South Poleのカーボンプロジェクトポートフォリオ</a>から選択でき、eBayで購入した商品のCO2排出量を相殺することができる仕組みを作った。</p><h2>課題 </h2><p> この仕組みを通して、ドイツのeBayで買い物をする人は誰でも、買い物に関連するGHG（温室効果ガス）排出を相殺できるはずだった。CO2オフセットは、世界中で、自ら影響した二酸化炭素排出に対して責任が持てる慣行として認められている仕組みであり、それを実施するためには透明かつ信頼できる計算が必要である。一方で、eBayは実行段階に、商品ラインナップがあまりにも広く、多様であったため、すべての商品のユニット排出量を詳細かつ正確に計算できないことに気付いたのだ。 </p><h2>South Poleが提供したソリューション</h2><p> eBayで販売されている多数の商品をカバーするため、South Poleは、eBayが定義したカテゴリー内の「平均的な商品」を使って、原材料の調達から配送までの排出量のモデル化を行った。「平均的な商品」をモデル化するために、売れ筋商品を分析し、この分析に基づき、チームは各商品カテゴリーを代表する平均排出量と排出係数（Emission Factor, EF）を定義した。結果として、商品ごとに信頼できる排出量を計算することが可能になり、ユーザーは800以上の異なるカテゴリーで購入した商品の実際の排出量に近い量を相殺することが可能になった。その後、2021年に、ドイツのeBayはECプラットフォームで提供されるほぼ全商品にオフセットが提供できるようになり、商品ラインナップのさらなる部分に当サービスの拡大を図った。 </p><h2>Q&A インタビュー </h2><h3>1. 2020年のコロナの年はどうでしたか？ </h3><p> 私生活では、2020年は "回想 "の年でした。世界中を旅する代わりに、ドイツで充実したキャンプ休暇を過ごし、故郷を再発見し、ブランデンブルクを何度も散歩しました。このような私的な印象に加え、もちろん仕事環境でも多くの急速な進化を経験しました。eBayでは元もデジタルに集中した会社でしたが、常時ホームオフィス、バーチャルミーティング、イベントなど、これは弊社にとっても予想もしていなかった変化でした。一方で、当社のウェブコンテンツに関しては、迅速な対応をしました。コロナ危機の発生により、地元小売業が問題を抱えることは予測できたため、当社は3月に緊急支援計画を立ち上げ、直近では「 <a href="https://www.ebaymainstreet.com/news-events/german-federal-minister-supports-ebay-city-award" target="_blank">eBay Your City</a>」で地元小売のためのデジタル・マーケットプレイス・モデルを構築しました。 </p><h3>2. 最近、あなたにインスピレーションを与えているものは何ですか？ </h3><p> 自分としてはいつもポジティブな面を見ようとしています。例えば、パンデミックは持続可能で環境に配慮した生活方法を促進するチャンスをもたらしたと思います。当社が運営するECプラットフォームでは既にこのような動きが見られますし、頻繁な出張も難しくなりました。また、当社のECプラットフォームのユーザーは何カ月も前からこの危機を乗り越えようと、クリエイティブな解決策で対応している姿にも刺激を受けました。当社のECプラットフォームは買い手ユーザーにとって生活必需品の重要な供給源である上に、ロックダウン中でも売り手ユーザーに営業を継続する方法を与えられたことは、eBayの社員全員にとって日々のモチベーションになっています。 </p><h3>3. 「CO2オフセット」イニシアティブに対する顧客の反応は？ </h3><p> これまでの反応は全体的に良かったです。5,000件の評価、その99％以上が好意的なものであり、こういった評価は、プロジェクトを継続する大きなモチベーションとなっていますし、少しずつ拡大していくきっかけにもなっています。当社にはすでに多くのアイデアや計画があり、今後数ヵ月、数年のうちに実現に移していくつもりです。データを見ると、これまでのところ、「モバイル＆コミュニケーション」カテゴリーが最もCO2のオフセットが売れています。割合で見ると、ウェブカメラ、ノートパソコンのバッテリー、ヘッドフォン、トナーカートリッジ、携帯電話＆スマートフォンが多いです。 </p><h3>4. 現在、他にどのような気候変動対策に取り組んでいますか？ </h3><p> 当社は、持続可能性が購買決定においてますます大きな要素になりつつあると同時に、現在の経済状況により消費者の間で価格に対する感度が高まっていることを目の当たりにしている。一方で、この2つを両立させるためには、事業改革の必要はありません。価格重視の買い物と持続可能な循環型経済の推進は、25年以上前の創業以来、eBayがDNAとして受け継いできたものです。だからこそ、当社はこの分野で数多くのプロジェクトを実施しているのです。CO2オフセットについてSouth Poleと協力している事業とは別に、サステナビリティのための専用ウェブサイトの開設や、それに対応するオファー、新しい <a href="https://www.ebay.de/b/Re-Store/bn_7114979731" target="_blank">B-ウェア・センター</a>などがあります。B-ウェア・センターでは、300万点以上の値下げされた返品商品、デモ機、新品の半額に値する中古品や再生品を買い物客に提供しています。このようにして、当社は価格意識と持続可能性のギャップを埋めているのです。最後に、企業として当社は野心的な目標を設定し、定期的に見直しています。 </p> </div> </div> </div> </div> <div class="sidebar-layout__sidebar"> <div class="default-sidebar"> <div class="sidebar-widget generic-widget generic-widget--dark-scheme"> <div class="generic-widget__content"> <div> <div class="rich-content"> <h4> ご連絡ください</h4> </div> </div> </div> </div> <div class="sidebar-widget contact-widget"> <div class="contact-widget__avatar"> <img src="https://www.southpole.com/uploads/thumbs/robert-pothoven_200x200.jpg" alt="Contact Us" /> </div> <div class="contact-widget__info"> <div class="contact-widget__contact-name"> Robert Pothoven </div> <div class="contact-widget__job-position"> Business development lead CNC </div> <div class="contact-widget__tagline"> クライメート・ジャーニーのスタートについてご相談ください。 </div> <div class="contact-widget__contacts"> 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