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col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/checkout"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions/winter2025"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Winter ’25 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 150+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions/all"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" 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All company news and press releases"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/uk/login?ui_locales=en-GB" data-component-name="login">Log in</a></li><li class="desktop-header-button"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border 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sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl container"><div class="case-study-pillbar case-study-pillbar--top col-span-full col-start-1 lg:col-start-2"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">What business challenges are you dealing with? We can help.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Get in touch</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled whitespace-nowrap sm:w-auto min-w-fit text-center hidden sm:block bg-black hover:bg-gray-800 focus:bg-gray-800 active:bg-gray-700 text-white" data-component-name="button" target="">Get in touch</a></div></div><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="SilkSilky" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.logo.png?v=1732116462"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">SilkSilky sees 680% sales surge after upgrading to Shopify Plus plan</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p> <a href="https://silksilky.com/">SilkSilky</a>, which specializes in selling silk products, believes that the future of fashion should be healthy and comfortable. With a philosophy of “Free to Life, Free to Dream,” the Chinese brand wants their customers to experience pure bliss with the SilkSilky ultra premium 6A Grade mulberry silk pajamas, dresses, robes, clothing, pillowcases, sheets, bedding sets, hair accessories, sleep masks, and more. </p> <p> When SilkSilky was founded in April 2021, they immediately chose to partner with Shopify to establish an independent, branded site. After upgrading to the <a href="https://www.shopify.com/au/plus">Shopify Plus</a> plan the brand took advantage of its powerful tools, such as a multi-site layout to drive international expansion and advanced customization features, leading to a 680% increase in sales in two years. </p> <p> Since moving to the Shopify Plus plan, SilkSilky has seen: </p> <ul> <li>680% growth in sales within two years of upgrading to Shopify Plus</li> <li>Increased conversion rates in European countries</li> <li>Reduction in the rate of return, from 7%–8% to 1%</li> <li>3X increase in checkout survey response rates compared to email marketing</li> </ul> <h2>The challenge: One size doesn’t fit all when going global</h2> <p> Since their inception, SilkSilky has partnered with Shopify to establish a direct-to-consumer (DTC) site as part of a concerted effort to build their own brand and establish a foothold in the competitive fashion market. For SilkSilky, a DTC site not only allowed for the free display of products but also enabled quick user feedback and timely strategy adjustments. </p> <p> However, customer insight and quick decision-making processes for strategic direction required seamless integration between the commerce platform and SilkSilky’s self-developed enterprise resource planning (ERP) system. Likewise, the brand’s pursuit of identifying user needs and gaining granular customer data for analysis also required comprehensive backend integrations, as well as deep data insight within the commerce platform. </p> <p> SilkSilky’s efforts to expand their brand internationally and achieve regional localization also proved to be a challenging task. From differences in language, culture, and currency to varying consumer preferences in different countries, every detail had the potential to impact the localization process for the brand in other markets. For example, size standards tend to differ between the US and Europe, and consumer preferences for colors can also vary. </p> <h2>The solution: Multiple sites and backend integration support expansion</h2> <p> SilkSilky upgraded to the Plus plan eight months after adopting Shopify, making use of the platform’s seamless integration capabilities and API architecture to link it with their custom ERP system. This improved the efficiency of customer and financial data analysis for more accurately controlled costs, and aided in the management of production cycle processes. </p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Through the ERP system, SilkSilky can clearly see dynamic data on sales forecasts, production schedules, inventory estimates, and stock levels, and can use algorithms to minimize waste as much as possible. As a result, costs have significantly decreased, allowing prices to genuinely benefit consumers.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">SilkSilky</p><cite class="text-body-sm not-italic"><strong>Sam Peng</strong> — Founder</cite></footer></blockquote></div><div> <p> With international expansion on SilkSilky’s agenda, the brand used Shopify’s <a href="https://www.shopify.com/au/plus/solutions/international-ecommerce">international sales tools</a> and its ability to establish multiple sites targeting different countries. This supports the merchant in expanding with additional stores at no extra cost, providing localized experiences for users in each country, including promotional activities, product displays, and user management. </p> <p> For instance, when SilkSily is running a promotional campaign like “Get $10 off when you spend $100,” they could customize the settings based on the actual conditions in each country, eliminating the headache of discount conversions between different currencies. Data for each site could be managed independently, ensuring operational efficiency. </p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">In order to quickly expand our business to more countries and markets, we upgraded to the Shopify Plus plan. This allows us to achieve one-stop management for multiple sites while also maintaining the freedom to operate each site independently. The upgrade process was very smooth; it was completed with just a click.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">SilkSilky</p><cite class="text-body-sm not-italic"><strong>Sam Peng</strong> — Founder</cite></footer></blockquote></div><div> <p> Payment habits vary significantly across different countries and regions, and as the “last mile” of the purchasing process, payment diversity is key to improving conversion rates in different markets. For SilkSilky, Shopify supports customization of the checkout page, for example to allow the most frequently used payment methods to be prioritized in order of display. </p> <p> Moreover, Shopify’s checkout page customization capabilities let SilkySilky add a user survey triggered immediately after a customer places an order—an effective way for the brand to listen to its customers. This survey has a response rate more than three times that of email marketing. With an additional 15% discount offer to boost participation even further, SilkySilky can obtain valuable feedback to optimize future products and services. </p> <p> SilkSilky also used <a href="https://help.shopify.com/en/manual/shopify-flow">Shopify Flow</a> as a key contributor to reducing their product return rate. Using Shopify Flow, the brand could implement logic instructions to flag all orders deemed high-risk and automatically put them on hold for payment. The team can then manually contact the customer to request partial credit card information for verification, reducing the chances of returns. </p> <p> Using the Shopify App Store to quickly gain additional capabilities, SilkySilky implemented the AI-driven Reamaze Live Chat Helpdesk CRM app, helping the customer service team members double the number of emails they can manage in a day. The brand also adopted the Joy: Rewards & Loyalty Program app to support point-based rewards for purchases, advanced tier privileges, and discount stacking. <br> </p> <h2>The result: Regional customization and data analysis power revenue growth</h2> <p> After upgrading to the Shopify Plus plan and using various advantages such as multi-site layouts and advanced customization features, SilkSilky saw a 680% increase in sales revenue within two years. The brand has also seen a significant boost in conversion rates in Europe following their international expansion. </p> <p> Thanks to Shopify’s seamless integration with their ERP system, SilkSilky’s procurement costs dropped by about 20% in the first year after upgrading to the Plus tier. In the second year following the upgrade, the brand decreased procurement costs by another 30%. More recently, in the third year since the upgrade, overall costs have fallen by more than 40% compared to initial levels, driven by data analysis made possible by the ERP integration. </p> <p> Shopify Flow has become a crucial tool for protecting SilkSilky from losses while significantly optimizing the order management process. For instance, with Shopify Flow being used to filter SilkSilky’s product return process, the brand has avoided their most problematic orders, helping to prevent returns after shipment. Compared to the previous return rate of 7%–8%, the brand’s return rate has fallen to less than 1%. </p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Industry</h2><p class="richtext text-body-base opacity-body pt-2">Apparel & accessories</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Previous platform</h2><p class="richtext text-body-base opacity-body pt-2">Shopify</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Products</h2><p class="richtext text-body-base opacity-body pt-2">Shopify Plus, Shopify Flow, International sales tools, ERP Integration</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 xs:col-span-4 sm:col-span-10 md:col-span-10 lg:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 gap-xl flex flex-col"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">With Shopify, SilkSilky saw results fast.</h2></div><div class="grid gap-3 grid-cols-3 max-sm:grid-cols-3"><div><svg viewBox="0 0 750 300"><text style="--stat-scale:1" class="font-graphik fill-black text-[calc(var(--stat-scale)*18.75rem)]" x="0" y="250">680%</text></svg><p class="richtext text-body-base">growth in sales</p></div><div><svg viewBox="0 0 750 300"><text style="--stat-scale:1" class="font-graphik fill-black text-[calc(var(--stat-scale)*18.75rem)]" x="0" y="250">6%</text></svg><p class="richtext text-body-base">reduction in rate of returns</p></div><div><svg viewBox="0 0 750 300"><text style="--stat-scale:1" class="font-graphik fill-black text-[calc(var(--stat-scale)*18.75rem)]" x="0" y="250">3x</text></svg><p class="richtext text-body-base">increase in checkout survey response rates</p></div></div></div></div></section><div class="case-study-pillbar max-sm:w-full max-w-5xl sm:flex sm:justify-center sm:mb-3xl sm:mt-xl sm:mx-margin lg:mx-auto"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">What business challenges are you dealing with? 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",\"revenueRanges\",{\"_1619\":1804},{\"_1621\":265,\"_1805\":1806},\"LESS_THAN_250K\",\"Less than $250,000\",\"annualOnlineRevenueRange\",{\"_56\":1809,\"_266\":1810},\"Annual online revenue\",\"Please enter your annual online revenue\",\"annualOfflineRevenueRange\",{\"_56\":1813,\"_266\":1814},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",\"locations\",{\"_56\":1817,\"_266\":1818,\"_1619\":1819},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_1621\":265,\"_1820\":1821,\"_1822\":1823,\"_1824\":1825,\"_1826\":1827,\"_1828\":1829,\"_1830\":1831,\"_1832\":1833,\"_1834\":1835},\"ONE\",\"1\",\"TWO_TO_THREE\",\"2 to 3\",\"FOUR_TO_TEN\",\"4 to 10\",\"ELEVEN_TO_TWENTY\",\"11 to 20\",\"TWENTY_ONE_TO_TWO_HUNDRED\",\"21 to 200\",\"TWO_HUNDRED_PLUS\",\"200+\",\"NO_LOCATIONS\",\"No locations\",\"OPENING_SOON\",\"Opening soon\",\"jobTitle\",{\"_56\":1607,\"_266\":1608},\"city\",{\"_56\":1840,\"_266\":1841},\"City\",\"Please enter your city\",\"state\",{\"_56\":1844,\"_266\":1845},\"State\",\"Please select your state\",{\"_56\":263,\"_266\":1847,\"_1848\":265},\"Please select your country\",\"defaultCountryOption\",\"dietaryRestrictions\",{\"_56\":1851,\"_1852\":1853,\"_1619\":1854,\"_1865\":1864,\"_266\":1866},\"Please indicate dietary restriction/food allergy\",\"optional\",\"Optional\",[1855,1856,1857,1858,1859,1860,1861,1862,1863,1864],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"textFieldLabel\",\"Please enter your dietary restrictions\",\"accessibilityNeeds\",{\"_56\":1869,\"_1852\":1853,\"_1619\":1870,\"_1865\":1864,\"_266\":1875},\"Please let us know if you have any accessibility requirements\",[1871,1872,1873,1874,1864],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",\"argoTrigger\",0,\"pages/case-studies/$caseStudy/settings\",{},\"pages/case-studies/$caseStudy/content\",{\"_1882\":1883,\"_1886\":1887,\"_35\":1891,\"_1896\":1897,\"_1899\":1900,\"_1902\":1903,\"_1910\":1911},\"htmlHead\",{\"_1884\":1885},\"metaDescription\",\"Find out why {{merchant}} and thousands of others chose Shopify to power their ecommerce business.\",\"metafields\",{\"_1888\":1889,\"_1700\":1702,\"_1072\":1073,\"_768\":1890},\"previousPlatform\",\"Previous platform\",\"Partner\",{\"_1892\":1893},\"cta\",{\"_374\":1894},{\"_309\":302,\"_102\":1895},\"Talk to sales\",\"similarMerchants\",{\"_1032\":1898},\"Join the ranks of brands changing {{industry}} every day.\",\"metrics\",{\"_1032\":1901},\"With Shopify, {{merchant}} saw results fast.\",\"pillBar\",{\"_1904\":1905,\"_309\":1908},\"default\",{\"_374\":1906,\"_1907\":291},\"Click here to start selling online now with Shopify.\",\"ctaText\",{\"_374\":1909,\"_1907\":302},\"What business challenges are you dealing with? 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content\",{\"_2052\":2053,\"_1000\":2134,\"_2154\":2155,\"_364\":2156},\"referral\",{\"_1592\":2054,\"_1594\":2055,\"_2056\":2057,\"_2058\":2059,\"_364\":2060,\"_2061\":2062,\"_418\":2065,\"_1602\":2068,\"_996\":2071,\"_1611\":2074,\"_261\":2077,\"_1842\":2082,\"_2085\":2086,\"_1615\":2089,\"_2092\":2093,\"_2104\":2105,\"_2111\":2112,\"_2115\":2116,\"_2118\":2119,\"_2121\":2122,\"_2125\":2126,\"_2129\":2130,\"_1687\":2133},\"Sorry, we’re having some problems sending your details\",\"Please email us at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again.\",\"prospectHeading\",\"Your prospect’s information\",\"contactHeading\",\"Your contact information\",\"For more information on how we collect and use personal information, see our \u003ca href=\\\"/legal/privacy\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003ePrivacy\u0026nbsp;Policy\u003c/a\u003e.\",\"fullName\",{\"_56\":2063,\"_266\":2064},\"Prospect’s name\",\"Please enter the prospect’s 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Give us a call.\",\"Monday to Friday 9am-5pm GMT\",\"+448081755895\",\"minervaUser\",{\"_2412\":2413,\"_2414\":2415,\"_2416\":2417,\"_2418\":2419,\"_2420\":1397,\"_2421\":2422,\"_2423\":1186,\"_2424\":2425,\"_2426\":2427,\"_2428\":2429,\"_2433\":2434,\"_2298\":1186,\"_2436\":2437},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e£19.00\u003c/span\u003e\",\"googleCountryOffer\",\"£400\",\"minimumMonthlyPrice\",\"£5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"£1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_2430\":1184,\"_1136\":1137,\"_2431\":2432},\"amount\",\"currencySymbol\",\"£\",\"signupTypes\",[2435],\"paid_trial_experience\",\"usd\",\"USD\",\"article\",{\"_332\":2440,\"_123\":2441,\"_2442\":310,\"_2443\":-7,\"_2444\":2445,\"_2448\":2449,\"_2451\":-7,\"_2452\":-7,\"_2453\":2454,\"_2485\":2486,\"_1899\":2500},\"SilkSilky sees 680% sales surge after upgrading to Shopify Plus plan\",\"\u003cp\u003e\\n\u003ca href=\\\"https://silksilky.com/\\\"\u003eSilkSilky\u003c/a\u003e, which specializes in selling silk products, believes that the future of fashion should be healthy and comfortable. With a philosophy of “Free to Life, Free to Dream,” the Chinese brand wants their customers to experience pure bliss with the SilkSilky ultra premium 6A Grade mulberry silk pajamas, dresses, robes, clothing, pillowcases, sheets, bedding sets, hair accessories, sleep masks, and more.\\n\u003c/p\u003e\\n\u003cp\u003e\\nWhen SilkSilky was founded in April 2021, they immediately chose to partner with Shopify to establish an independent, branded site. After upgrading to the \u003ca href=\\\"https://www.shopify.com/au/plus\\\"\u003eShopify Plus\u003c/a\u003e plan the brand took advantage of its powerful tools, such as a multi-site layout to drive international expansion and advanced customization features, leading to a 680% increase in sales in two years.\\n\u003c/p\u003e\\n\u003cp\u003e\\nSince moving to the Shopify Plus plan, SilkSilky has seen:\\n\u003c/p\u003e\\n\u003cul\u003e\\n\\n\u003cli\u003e680% growth in sales within two years of upgrading to Shopify Plus\u003c/li\u003e\\n\\n\u003cli\u003eIncreased conversion rates in European countries\u003c/li\u003e\\n\\n\u003cli\u003eReduction in the rate of return, from 7%–8% to 1%\u003c/li\u003e\\n\\n\u003cli\u003e3X increase in checkout survey response rates compared to email marketing\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eThe challenge: One size doesn’t fit all when going global\u003c/h2\u003e\\n\u003cp\u003e\\nSince their inception, SilkSilky has partnered with Shopify to establish a direct-to-consumer (DTC) site as part of a concerted effort to build their own brand and establish a foothold in the competitive fashion market. For SilkSilky, a DTC site not only allowed for the free display of products but also enabled quick user feedback and timely strategy adjustments. \\n\u003c/p\u003e\\n\u003cp\u003e\\nHowever, customer insight and quick decision-making processes for strategic direction required seamless integration between the commerce platform and SilkSilky’s self-developed enterprise resource planning (ERP) system. Likewise, the brand’s pursuit of identifying user needs and gaining granular customer data for analysis also required comprehensive backend integrations, as well as deep data insight within the commerce platform. \\n\u003c/p\u003e\\n\u003cp\u003e\\nSilkSilky’s efforts to expand their brand internationally and achieve regional localization also proved to be a challenging task. From differences in language, culture, and currency to varying consumer preferences in different countries, every detail had the potential to impact the localization process for the brand in other markets. For example, size standards tend to differ between the US and Europe, and consumer preferences for colors can also vary. \\n\u003c/p\u003e\\n\u003ch2\u003eThe solution: Multiple sites and backend integration support expansion\u003c/h2\u003e\\n\u003cp\u003e\\nSilkSilky upgraded to the Plus plan eight months after adopting Shopify, making use of the platform’s seamless integration capabilities and API architecture to link it with their custom ERP system. This improved the efficiency of customer and financial data analysis for more accurately controlled costs, and aided in the management of production cycle processes.\\n\u003c/p\u003e\\n{{ testimonial.sam-peng }}\\n\u003cp\u003e\\nWith international expansion on SilkSilky’s agenda, the brand used Shopify’s \u003ca href=\\\"https://www.shopify.com/au/plus/solutions/international-ecommerce\\\"\u003einternational sales tools\u003c/a\u003e and its ability to establish multiple sites targeting different countries. This supports the merchant in expanding with additional stores at no extra cost, providing localized experiences for users in each country, including promotional activities, product displays, and user management. \\n\u003c/p\u003e\\n\u003cp\u003e\\nFor instance, when SilkSily is running a promotional campaign like “Get $10 off when you spend $100,” they could customize the settings based on the actual conditions in each country, eliminating the headache of discount conversions between different currencies. Data for each site could be managed independently, ensuring operational efficiency.\\n\u003c/p\u003e\\n{{ testimonial.sam-peng-1 }}\\n\u003cp\u003e\\nPayment habits vary significantly across different countries and regions, and as the “last mile” of the purchasing process, payment diversity is key to improving conversion rates in different markets. For SilkSilky, Shopify supports customization of the checkout page, for example to allow the most frequently used payment methods to be prioritized in order of display.\\n\u003c/p\u003e\\n\u003cp\u003e\\nMoreover, Shopify’s checkout page customization capabilities let SilkySilky add a user survey triggered immediately after a customer places an order—an effective way for the brand to listen to its customers. This survey has a response rate more than three times that of email marketing. With an additional 15% discount offer to boost participation even further, SilkySilky can obtain valuable feedback to optimize future products and services. \\n\u003c/p\u003e\\n\u003cp\u003e\\nSilkSilky also used \u003ca href=\\\"https://help.shopify.com/en/manual/shopify-flow\\\"\u003eShopify Flow\u003c/a\u003e as a key contributor to reducing their product return rate. Using Shopify Flow, the brand could implement logic instructions to flag all orders deemed high-risk and automatically put them on hold for payment. The team can then manually contact the customer to request partial credit card information for verification, reducing the chances of returns.\\n\u003c/p\u003e\\n\u003cp\u003e\\nUsing the Shopify App Store to quickly gain additional capabilities, SilkySilky implemented the AI-driven Reamaze Live Chat Helpdesk CRM app, helping the customer service team members double the number of emails they can manage in a day. The brand also adopted the Joy: Rewards \u0026amp; Loyalty Program app to support point-based rewards for purchases, advanced tier privileges, and discount stacking. \u003cbr\u003e\\n\u003c/p\u003e\\n\u003ch2\u003eThe result: Regional customization and data analysis power revenue growth\u003c/h2\u003e\\n\u003cp\u003e\\nAfter upgrading to the Shopify Plus plan and using various advantages such as multi-site layouts and advanced customization features, SilkSilky saw a 680% increase in sales revenue within two years. The brand has also seen a significant boost in conversion rates in Europe following their international expansion. \\n\u003c/p\u003e\\n\u003cp\u003e\\nThanks to Shopify’s seamless integration with their ERP system, SilkSilky’s procurement costs dropped by about 20% in the first year after upgrading to the Plus tier. In the second year following the upgrade, the brand decreased procurement costs by another 30%. More recently, in the third year since the upgrade, overall costs have fallen by more than 40% compared to initial levels, driven by data analysis made possible by the ERP integration.\\n\u003c/p\u003e\\n\u003cp\u003e\\nShopify Flow has become a crucial tool for protecting SilkSilky from losses while significantly optimizing the order management process. For instance, with Shopify Flow being used to filter SilkSilky’s product return process, the brand has avoided their most problematic orders, helping to prevent returns after shipment. Compared to the previous return rate of 7%–8%, the brand’s return rate has fallen to less than 1%. \\n\u003c/p\u003e\",\"leadRouting\",\"funnelOverride\",\"featuredImage\",{\"_376\":2446,\"_2447\":1397},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/silksilkly.card.jpg?v=1732116914\",\"altText\",\"heroImage\",{\"_376\":2450,\"_2447\":1397},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.hero.png?v=1732116928\",\"heroWistiaVideoId\",\"seo\",\"merchant\",{\"_19\":2455,\"_1611\":2456,\"_728\":2457,\"_2466\":2467,\"_1888\":2469,\"_1700\":2470,\"_1072\":2474},\"SilkSilky\",\"https://silksilky.com/\",[2458,2462],{\"_1583\":2459,\"_127\":2460,\"_19\":2461},\"apac\",\"[\\\"gid://shopify/Metaobject/8983052310\\\",\\\"gid://shopify/Metaobject/8983314454\\\",\\\"gid://shopify/Metaobject/8983117846\\\",\\\"gid://shopify/Metaobject/8983281686\\\",\\\"gid://shopify/Metaobject/8983216150\\\",\\\"gid://shopify/Metaobject/10025140246\\\",\\\"gid://shopify/Metaobject/10025107478\\\",\\\"gid://shopify/Metaobject/9424437270\\\"]\",\"Asia-Pacific\",{\"_1583\":2463,\"_2464\":2465,\"_19\":138},\"china\",\"code\",\"ZH\",\"logo\",{\"_376\":2468,\"_2447\":1397},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.logo.png?v=1732116462\",{\"_1583\":305,\"_19\":306},[2471],{\"_1583\":2472,\"_19\":2473},\"fashion-and-apparel\",\"Apparel \u0026 accessories\",[2475,2477,2479,2482],{\"_1583\":2476,\"_332\":1092},\"shopify-plus\",{\"_1583\":2478,\"_332\":626},\"shopify-flow\",{\"_1583\":2480,\"_332\":2481},\"shopify-markets\",\"International sales tools\",{\"_1583\":2483,\"_332\":2484},\"erp-integration\",\"ERP Integration\",\"interpolations\",{\"_2487\":2488},\"testimonials\",{\"_2489\":2490,\"_2497\":2498},\"sam-peng\",{\"_2491\":2492,\"_2493\":2494,\"_985\":2455,\"_2495\":2496},\"author\",\"Sam Peng\",\"authorTitle\",\"Founder\",\"quoteHtml\",\"Through the ERP system, SilkSilky can clearly see dynamic data on sales forecasts, production schedules, inventory estimates, and stock levels, and can use algorithms to minimize waste as much as possible. As a result, costs have significantly decreased, allowing prices to genuinely benefit consumers.\",\"sam-peng-1\",{\"_2491\":2492,\"_2493\":2494,\"_985\":2455,\"_2495\":2499},\"In order to quickly expand our business to more countries and markets, we upgraded to the Shopify Plus plan. This allows us to achieve one-stop management for multiple sites while also maintaining the freedom to operate each site independently. The upgrade process was very smooth; it was completed with just a click.\",[2501,2505,2508],{\"_56\":2502,\"_2503\":2504},\"growth in sales\",\"stat\",\"680%\",{\"_56\":2506,\"_2503\":2507},\"reduction in rate of returns\",\"6%\",{\"_56\":2509,\"_2503\":2510},\"increase in checkout survey response rates\",\"3x\",{\"_1882\":2512,\"_1886\":2514,\"_1896\":2515,\"_1899\":2517,\"_1902\":2519,\"_1910\":2522},{\"_1884\":2513},\"Find out why SilkSilky and thousands of others chose Shopify to power their ecommerce business.\",{\"_1888\":1889,\"_1700\":1702,\"_1072\":1073,\"_768\":1890},{\"_1032\":2516},\"Join the ranks of brands changing apparel \u0026 accessories every day.\",{\"_1032\":2518},\"With Shopify, SilkSilky saw results fast.\",{\"_1904\":2520,\"_309\":2521},{\"_374\":1906,\"_1907\":291},{\"_374\":1909,\"_1907\":302},{\"_1032\":1912},\"shareImage\",\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/silksilky.socialShare.jpg?v=1732116938\",\"contactModalContent\",{\"_257\":2527,\"_1687\":2541,\"_2542\":2543,\"_1171\":2569,\"_2585\":291,\"_2586\":2587},{\"_1592\":1593,\"_1594\":1595,\"_19\":2528,\"_418\":2529,\"_1602\":2530,\"_332\":2531,\"_996\":2532,\"_1611\":2533,\"_1615\":2534,\"_1632\":2536,\"_1647\":2538,\"_1650\":2540},{\"_56\":1597,\"_266\":1598},{\"_56\":1600,\"_266\":1601},{\"_56\":1604,\"_266\":1605},{\"_56\":1607,\"_266\":1608},{\"_56\":997,\"_266\":1610},{\"_56\":1613,\"_266\":1614},{\"_56\":1617,\"_266\":1618,\"_1619\":2535},{\"_1621\":265,\"_1622\":1623,\"_1624\":1625,\"_1626\":1627,\"_1628\":1629,\"_1630\":1631},{\"_56\":1634,\"_266\":1635,\"_1619\":2537},{\"_1621\":265,\"_1637\":1638,\"_1639\":1640,\"_1641\":1642,\"_1643\":1644,\"_1645\":1646},{\"_56\":2539},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. 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If your annual in-store revenue is over $250,000, our sales team will reach out within one business day.\",{\"_1032\":2575,\"_1171\":2576},\"Looking to chat sooner?\",\"Contact sales directly Monday to Friday 9 am-5 pm ET at 1-844-230-0603.\",\"formRevSuccess\",\"We'll be in touch soon.\",\"formRevNonEligible\",\"Based on this information, the best way for you to get started is with a free trial.\",\"formRevSuccessHeading\",\"formRevNonEligibleHeading\",{\"_1032\":2175,\"_1171\":2584,\"_1679\":2176},\"Live chat available Monday to Friday 9 am-5 pm ET or you can schedule a time.\",\"signupButton\",\"unifiedContent\",{\"_2570\":2588,\"_2572\":2589,\"_1967\":2590,\"_2577\":2595,\"_2581\":1673,\"_2596\":2597,\"_2607\":2608},\"Tell us about your business\",\"\u003cp\u003eGive us a little information about your business, so we can tailor your Shopify experience.\u003c/p\u003e\u003cp\u003eIf you qualify to speak with our sales team, we will reach out within one business day. Otherwise you’ll be directed to start a free trial of Shopify Point of Sale today.\u003c/p\u003e\",{\"_1032\":2591,\"_1171\":2592,\"_2593\":2594},\"Want to chat with a sales rep sooner?\",\"Call sales at 1-844-230-0603, Monday to Friday 9 am-5 pm ET. Or try one of the options below.\",\"mobileCta\",\"Call 1-844-230-0603\",\"We'll reach out within one business day.\",\"cards\",[2598,2601,2604],{\"_2599\":291,\"_2191\":2600},\"headingHtml\",\"Explore Shopify and try point of sale features on your own time.\",{\"_2599\":2602,\"_2191\":2603},\"Chat live\",\"Chat with sales Monday to Friday 9 am-5 pm ET or schedule a time to chat.\",{\"_2599\":2605,\"_2191\":2606},\"Watch a demo\",\"Want a Shopify POS sneak peak? Take a look at our product tour.\",\"conversion\",{\"_2599\":2609,\"_2610\":2611},\"Need retail support? We can help.\",\"buttons\",[2612],{\"_374\":2613},\"Visit Help Center\",\"actionData\"]\n");</script><script>window.__remixContext.streamController.close();</script>