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1.5625rem;pointer-events:auto;text-align:center;text-transform:uppercase;white-space:nowrap}.banner__demo-button,.banner__demo-button:active,.banner__demo-button:focus,.banner__demo-button:hover{text-decoration:none;transition:background-color .2s ease-in-out,box-shadow .2s ease-in-out,border-color .2s ease-in-out,color .2s ease-in-out}.banner__demo-button:active .banner__demo-button-icon,.banner__demo-button:focus .banner__demo-button-icon,.banner__demo-button:hover .banner__demo-button-icon{animation:flip .5s ease-in-out}.banner__demo-button-icon{background:initial no-repeat 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.arrow{background-color:transparent;border-radius:4px;height:2.1875rem;left:1.25rem;margin:0;overflow:hidden;padding:0;position:absolute;text-indent:-31.25rem;top:3.625rem;vertical-align:middle;width:2.1875rem}@media (max-width:479px){.carousel__container .arrow{display:none}}@media (min-width:768px){.carousel__container .arrow{height:3.375rem;left:4.375rem;top:9.375rem;width:3.375rem}}.carousel__container .arrow:before{-webkit-font-smoothing:antialiased;content:"";display:block;font-family:icomoon;font-size:1.5rem;font-weight:400;text-indent:0}@media (min-width:768px){.carousel__container .arrow:before{font-size:2rem}}@media(prefers-reduced-motion:no-preference){.carousel__container .arrow{transition:background-color .3s,color .3s}}.carousel__container .arrow:focus,.carousel__container .arrow:hover{color:#000}@media (max-width:767px){.carousel__container .arrow--showcase{display:block}}.carousel__container .next{left:3.9375rem}@media (min-width:768px){.carousel__container .next{left:8.75rem}}.carousel__container .next:before{content:""}.carousel__list{list-style:none;margin:0;padding:0}@media (max-width:767px){.carousel__list{align-items:center}}.carousel__list.glide__slides{overflow:visible}.carousel__item{position:relative}.carousel__item-wrap{overflow:visible;padding:0 1.25rem 2rem}@media (min-width:1024px){.carousel__item-wrap{margin-left:4rem;max-width:40%;padding:0}}.carousel__item-wrap--showcase{padding:0 1.25rem}.carousel__item-label{font-size:1rem;font-weight:400;margin:0 0 1rem;text-transform:uppercase}@media (min-width:768px){.carousel__item-label{margin-bottom:2rem}}.carousel__item-author{font-size:1.5rem;font-weight:700;line-height:1.8rem;margin:0 0 .9375rem}@media (min-width:768px){.carousel__item-author{font-size:2rem;line-height:2.5rem;margin:0 0 .5rem}}.carousel__item-heading{font-size:1.75rem;font-weight:400;line-height:2rem;margin:0 0 2rem}@media (min-width:768px){.carousel__item-heading{font-size:2rem;line-height:2.5rem}}@media (min-width:1024px){.carousel__item-heading{font-size:2.25rem}}.carousel__item-content{font-weight:400;line-height:1.5625rem;margin-bottom:2rem}.carousel__item-content p{margin-top:0}.carousel__item-content p:last-child{margin-bottom:0}.carousel__item-content--showcase{font-size:1.5rem;line-height:1.75rem;margin-bottom:1.25rem}@media (min-width:1024px){.carousel__item-content--showcase{font-size:2rem;line-height:2.4rem}}.carousel__item-tagline{font-size:1rem;font-weight:400;line-height:1.2rem;margin:0 0 1.6875rem}@media (min-width:1024px){.carousel__item-tagline{font-size:1.125rem;line-height:1.35rem}}.carousel__item-cta{align-items:center;border:0;border-radius:.625rem;cursor:pointer;display:inline-flex;font-size:1.125rem;font-weight:700;gap:.5rem;justify-content:center;line-height:1.35rem;max-width:16.4375rem;padding:1rem 1.1875rem;pointer-events:auto;text-align:center;text-transform:uppercase;transition:color .3s ease-in-out,background-color .3s ease-in-out;white-space:nowrap}.carousel__item-cta,.carousel__item-cta:active,.carousel__item-cta:focus,.carousel__item-cta:hover{text-decoration:none}.carousel__item-cta:active .button__icon,.carousel__item-cta:focus .button__icon,.carousel__item-cta:hover .button__icon{transform:translateX(10px)}@media(prefers-reduced-motion:no-preference){.carousel__item-cta{transition:background-color .3s}}.carousel__item-cta .button__icon{background:initial no-repeat 50%;display:inline-block;height:.5rem;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:cover;mask-size:cover;-webkit-mask:url(https://www.thinkific.com/wp-content/themes/thinkific/assets/dist/css/../../svg/arrow-right.svg);mask:url(https://www.thinkific.com/wp-content/themes/thinkific/assets/dist/css/../../svg/arrow-right.svg);transition:transform .35s ease-in-out;transition:transform .35s ease-in-out,background-color .3s ease-in-out;width:1.25rem}.carousel__item-image{border-radius:.9375rem}@media (max-width:1023px){.carousel__item-image{display:none}}@media (min-width:1024px){.carousel__item-image{height:33.75rem;-o-object-fit:cover;object-fit:cover;position:absolute;right:4.375rem;top:-15.375rem;width:40rem}}.carousel__item-image--showcase{border-radius:0;transform:translateY(20%)}@media (max-width:1023px){.carousel__item-image--showcase{display:block}}@media (min-width:1024px){.carousel__item-image--showcase{height:33.125rem;right:0;top:67%;transform:translateY(-40%);width:40rem}}.columns{margin-bottom:3.75rem;margin-top:3.75rem}@media (min-width:768px){.columns{margin-bottom:5.625rem;margin-top:5.625rem}}.columns__container{margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media (min-width:768px){.columns__container{max-width:768px;padding-left:1rem;padding-right:1rem}}@media (min-width:1024px){.columns__container{max-width:1024px}}.columns__list{display:flex;flex-wrap:wrap;list-style:none;margin:0 -1rem;padding:0}.columns__list:after,.columns__list:before{flex-basis:0;order:1}.columns__list-item{flex:0 0 100%;max-width:100%;padding-left:1rem;padding-right:1rem;position:relative;width:100%}@media (max-width:767px){.columns__list-item{margin-bottom:2.5rem}}@media (min-width:768px){.columns__list-item{display:flex;flex:0 0 33.3333333333%;flex-direction:column;max-width:33.3333333333%;padding-left:1.5rem;padding-right:1.5rem;position:relative;width:100%}}@media (min-width:768px)and (min-width:768px){.columns__list-item{transition:max-width .3s ease-in-out,padding .3s ease-in-out,width .3s ease-in-out}}@media (min-width:768px){.columns__list-item{transition:max-width .3s ease-in-out,padding .3s ease-in-out,width .3s ease-in-out}}.columns__heading{display:block;font-size:1.4375rem;line-height:1.5625rem;margin-bottom:2rem}@media (min-width:1024px){.columns__heading{font-size:1.875rem;font-weight:300;line-height:2.1875rem;margin-bottom:3rem}}.columns__link{display:block;font-weight:600;margin-bottom:1rem}@media (min-width:1024px){.columns__link{margin-bottom:1.5rem}}.columns__details{margin:0}.blog-latest__container{margin:0 auto;max-height:100%;padding-bottom:3.75rem;padding-left:2rem;padding-top:3.75rem;position:relative;width:100%}@media (min-width:768px){.blog-latest__container{max-width:768px}}@media (min-width:1024px){.blog-latest__container{max-width:1024px}}@media (min-width:768px){.blog-latest__container{padding-bottom:5.625rem;padding-left:1rem;padding-right:1rem;padding-top:5.625rem}}.blog-latest__headings{margin:0 auto 2.5rem}@media (max-width:767px){.blog-latest__headings{padding-right:2rem}}@media (min-width:768px){.blog-latest__headings{margin:0 auto 3.75rem;max-width:90%}}@media (min-width:1024px){.blog-latest__headings{max-width:80%}}.blog-latest__heading{display:block;font-size:1.875rem;font-size:1.5rem;font-weight:300;line-height:2.1875rem;margin-bottom:2rem;margin:0!important;text-align:center}@media (min-width:768px){.blog-latest__heading{font-size:2.25rem;line-height:3.125rem}}.blog-latest__posts{list-style:none;margin:0;padding:0;white-space:normal}.blog-latest__post-link,.blog-latest__post-link:active,.blog-latest__post-link:focus,.blog-latest__post-link:hover{text-decoration:none}.blog-latest__post-details{display:block;padding-top:1rem}.blog-latest__post-name{font-size:1.125rem}@media (min-width:768px){.blog-latest__post-name{font-size:1.5rem;font-weight:300}}.call-to-action{margin-bottom:3.75rem;margin-top:3.75rem;position:relative}@media (min-width:768px){.call-to-action{margin-bottom:5.625rem;margin-top:5.625rem}}.call-to-action--remove-section-gap{margin-bottom:0!important;margin-top:0!important}@media (max-width:1023px){.call-to-action--portrait-orientation.call-to-action--custom-url .sign-up__form-container{padding-top:17.5rem}}@media (min-width:1024px){.call-to-action--custom-url .sign-up__form-container{padding-bottom:10rem;padding-top:10rem}}.call-to-action__background{display:block;height:100%;left:0;-o-object-fit:cover;object-fit:cover;-o-object-position:top;object-position:top;position:absolute;top:0;width:100%}@media (max-width:767px){.call-to-action__background--desktop{display:none}}@media (min-width:768px){.call-to-action__background--mobile{display:none}}.call-to-action .sign-up__form-container{background-image:none}.call-to-action .sign-up__form-fieldset{display:block;width:100%}@media (min-width:768px){.call-to-action .sign-up__form-fields,.call-to-action .sign-up__form-fieldset{max-width:35rem}.call-to-action .sign-up__form-submit{margin-left:1rem}}.call-to-action__container{margin:0 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.section__subheading{line-height:1;margin-bottom:1rem;order:1;width:100%}.call-to-action__headings .header__heading{order:2}.call-to-action__headings .section__subheading{font-size:.75rem;font-weight:500;letter-spacing:.03125rem;margin-bottom:.25rem;text-transform:uppercase}.call-to-action__form{display:flex;justify-content:center}.call-to-action__message{margin:0 auto 2.5rem}.call-to-action__message+.call-to-action__form .sign-up__form-fieldset{padding-top:0}.call-to-action__message+.call-to-action__button{margin-top:0}.call-to-action__button{align-items:center;background-color:transparent;border:0;border-radius:.25rem;color:#e6aa67;cursor:pointer;display:inline-flex;font-size:.875rem;font-weight:500;justify-content:center;line-height:1;margin-top:2rem;padding:1.125rem 1.5rem;pointer-events:auto;text-align:center;text-transform:uppercase;white-space:nowrap;width:auto}.call-to-action__button,.call-to-action__button:active,.call-to-action__button:focus,.call-to-action__button:hover{text-decoration:none;transition:background-color .2s ease-in-out,box-shadow .2s ease-in-out,border-color .2s ease-in-out,color .2s ease-in-out}.call-to-action__button-icon{color:inherit;font-size:1.5rem}.call-to-action__fine-print{display:block;font-size:.625rem;padding-top:1.25rem;text-align:center}.call-to-action-simple{margin-bottom:3.75rem;margin-top:3.75rem;padding-bottom:3.75rem;padding-top:3.75rem}@media (min-width:768px){.call-to-action-simple{margin-bottom:5.625rem;margin-top:5.625rem;padding-bottom:5.625rem;padding-top:5.625rem}}.call-to-action-simple:after,.call-to-action-simple:before{background:inherit;content:"";display:block;filter:brightness(90%);height:.0625rem;left:0;opacity:.5;position:absolute;right:0;width:100%}.call-to-action-simple:before{top:0}.call-to-action-simple:after{bottom:0}.call-to-action-simple--remove-section-gap{margin-bottom:0!important;margin-top:0!important}.call-to-action-simple__container{margin:0 auto;max-height:100%;padding-left:2rem;padding-right:2rem;position:relative;width:100%}@media (min-width:768px){.call-to-action-simple__container{max-width:768px;padding-left:1rem;padding-right:1rem}}@media (min-width:1024px){.call-to-action-simple__container{max-width:1024px}}.call-to-action-simple__wrapper{margin:0 auto;text-align:center}@media 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.section__heading{font-size:2.1875rem}}.call-to-action-simple__button{align-items:center;background-color:transparent;border:0;border-radius:.25rem;cursor:pointer;display:inline-flex;font-size:.875rem;font-weight:500;justify-content:center;line-height:1;margin-top:1.5rem;padding:0;pointer-events:auto;text-transform:uppercase;white-space:nowrap;width:auto}.call-to-action-simple__button,.call-to-action-simple__button:active,.call-to-action-simple__button:focus,.call-to-action-simple__button:hover{text-decoration:none;transition:background-color .2s ease-in-out,box-shadow .2s ease-in-out,border-color .2s ease-in-out,color .2s ease-in-out}.call-to-action-simple__icon{color:inherit}.page-sections .cards{padding-bottom:3.75rem;padding-top:3.75rem}@media (min-width:768px){.page-sections .cards{padding-bottom:5.625rem;padding-top:5.625rem}}.page-sections .cards__container{display:flex;flex-direction:column;margin:0 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data-view-count="5744"><div class="entry-content"><p><span style="font-weight: 400;">At some point, every course creator feels as if they’ve hit a ceiling in their audience size; like there aren’t any more students who are interested in their courses. </span></p><p><span style="font-weight: 400;">This is the time that many creators feel defeated and wonder how to grow their audience amidst the saturated online market. Many seek new content to catch their target market’s attention and spend money on ads without a strategic plan in place. But what if there was an easier solution? </span></p><p><span style="font-weight: 400;">Turns out, there is. </span></p><p><span style="font-weight: 400;">When we spoke with Thinkific course creators, they said their number one key to audience growth is nurturing their customers. With the apps available on the </span><a href="https://www.thinkific.com/app-store"><span style="font-weight: 400;">Thinkific App Store</span></a><span style="font-weight: 400;">, they’re able to do just that. </span></p><p><span style="font-weight: 400;">Our apps have helped these course creators grow their audience by nurturing and retaining students, making marketing easy, and automating communication. The result? Increased audience size and revenue. </span></p><p><span style="font-weight: 400;">Here’s how these apps can help you grow:</span></p><h2><b>App: ActiveCampaign</b></h2><p><b><i>Audience segmentation</i></b></p><p><span style="font-weight: 400;">Natalie and Joeel Rivera, owners of </span><a href="https://transformationacademy.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Transformation Academy</span></a><span style="font-weight: 400;">, sell over 85 personal development and life coach training courses on their Thinkific site. By using the ActiveCampaign app, which is a tool that automates marketing, emails, sales, and CRM, they’ve been able to build their email list and segment their audiences. </span></p><p><span style="font-weight: 400;">“Every time somebody enrolls in a course, ActiveCampaign adds them to a list in our email system. This makes it easier to segment our marketing,” says Natalie Rivera.</span></p><p><span style="font-weight: 400;">With the number of courses sold on Transformation Academy, the Riveras say that marketing can be a headache. Thankfully, ActiveCampaign has helped to make it easier. “One of the things that’s allowed us to grow the way we have is to have course suggestions available based on which course the student has purchased. Even if they’ve just purchased two or three courses, we have them automatically added to an email list that suggests similar courses for them. It’s a way for us to cross-promote different products,” says Natalie Rivera.</span></p><figure id="attachment_13598" aria-describedby="caption-attachment-13598" style="width: 640px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-13598 size-large" src="https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1024x413.jpg" alt="" width="640" height="258" srcset="https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1024x413.jpg 1024w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-300x121.jpg 300w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-768x310.jpg 768w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1620x653.jpg 1620w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-480x194.jpg 480w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1050x424.jpg 1050w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-600x242.jpg 600w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-950x383.jpg 950w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-800x323.jpg 800w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-960x387.jpg 960w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-992x400.jpg 992w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-700x282.jpg 700w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1116x450.jpg 1116w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-320x129.jpg 320w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-120x48.jpg 120w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-200x81.jpg 200w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-400x161.jpg 400w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1280x516.jpg 1280w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-1440x581.jpg 1440w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-42x17.jpg 42w, https://www.thinkific.com/wp-content/uploads/2021/04/ActiveCampaign-Automatically-Add-Student-to-Email-List-1-500x202.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-13598" class="wp-caption-text"><small>Joeel and Natalie Rivera, ActiveCampaign use in Transformation Academy</small></figcaption></figure><p><a href="https://dottotech.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Dotto Tech</span></a><span style="font-weight: 400;"> owner Steve Dotto teaches baby boomers how to grow an online business. Like the Riveras, he uses ActiveCampaign to help make audience segmentation easier. He says, “We use the dynamic funnel capabilities of ActiveCampaign by asking people questions and classifying them into different categories. Then, we insert these snippets into the email sequence when we follow up with them for a personalized touch.”</span></p><p><b><i>Relationship building</i></b></p><p><span style="font-weight: 400;">Geoff Murphy, owner of </span><a href="https://www.masteryourmedics.com/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Master Your Medics</span></a><span style="font-weight: 400;">, provides online education for EMT and paramedic students, as well as continuing education for those that are already in the field. Murphy was able to grow his membership to over 5,000 members and hire a team of 12 by maintaining and nurturing his member relationships. According to Geoff, this was largely thanks to accessing the resources in the Thinkific App Store, like the ActiveCampaign app.</span></p><p><span style="font-weight: 400;">“ActiveCampaign is a data-driven type of tool,” says Murphy. “I believe that without connecting ActiveCampaign with Thinkific, we wouldn’t be able to track and develop our member relationship further through email.”</span></p><p><span style="font-weight: 400;">Steve Dotto of Dotto Tech also helps him to build relationships with his online community. Dotto uses his Thinkific site not as not only a course hosting platform but, also as a content management system and a way for him to nurture his Patreon community with the ActiveCampaign app. “Connecting with Thinkific for us has been crucial,” he says. “Long before we generate revenue from online courses, we use Thinkific to deliver high-quality list builders. We also use it as a content management system for our Patreon campaign.”</span></p><p><b><i>Student activity tracking</i></b></p><p><span style="font-weight: 400;">Murphy says that ActiveCampaign allows them to track their student activity. “For example, Master Your Medics has a monthly subscription option. The app helps us to pay attention to how much our students are using our services; the less they use them, the more likely that they’re going to cancel their membership. We use ActiveCampaign with Thinkific to see how often they’re signing in and engaging with the content,” he says. </span></p><p><span style="font-weight: 400;">For Reagan Pannel, owner of business consultancy </span><a href="https://www.leanscape.io/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Leanscape</span></a><span style="font-weight: 400;">, connecting ActiveCampaign with Thinkific has allowed for greater insight into the customer journey. He says, “When people register their interest, we use ActiveCampaign as the tool that would convert people into using our products. Then, once they’ve gone through one of the courses and we know that they’ve completed it, we know where they are in the journey and can encourage them to take more courses or go up to the next level. Without ActiveCampaign and Thinkific, we would have had minimal automation and a ton of data searching.” </span></p><figure id="attachment_14160" aria-describedby="caption-attachment-14160" style="width: 440px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-14160" src="https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email.png" alt="An example of an email sent by Leanscape to generate business" width="440" height="608" srcset="https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email.png 608w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-217x300.png 217w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-600x830.png 600w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-480x664.png 480w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-108x150.png 108w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-434x600.png 434w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-289x400.png 289w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-325x450.png 325w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-361x500.png 361w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-304x420.png 304w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-87x120.png 87w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-246x340.png 246w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-555x768.png 555w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-390x540.png 390w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-347x480.png 347w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-30x42.png 30w, https://www.thinkific.com/wp-content/uploads/2021/04/Reagan-leanscape-email-181x250.png 181w" sizes="(max-width: 440px) 100vw, 440px" /><figcaption id="caption-attachment-14160" class="wp-caption-text"><small>Example ActiveCampaign journey email used by Leanscape</small></figcaption></figure><h2></h2><h2><b>App: ConvertKit</b><b><br /> </b></h2><p><b><i>Lead generation</i></b></p><p><span style="font-weight: 400;">Business coach and founder of <a href="https://thepowercollective.thinkific.com/" target="_blank" rel="noopener noreferrer">The Power Collective</a> Kyshira Moffett needed a way to generate leads. Often collaborating with other creators to sell course bundles, she didn’t want to lose out on the leads of those generated from those purchases. Instead, she integrated Convert Kit into her Thinkific site to add purchasers to an email funnel that redirects them back to her business. </span></p><p><span style="font-weight: 400;">“It’s been great because I can then send an automated message thanking them for buying the bundle and enrolling, and encourages them to stay connected,” says Moffett. </span></p><p><span style="font-weight: 400;">Moffett believes in the power of using content to differentiate yourself as an online course creator. She recommends leveraging Convert Kit to help instill trust in your audience and increase your reach. </span></p><p><span style="font-weight: 400;">“Have a free introductory course that kickstarts an email funnel in Convert Kit. That way, your audience can continue to get to know you,” she says. “Everybody’s market is saturated and we all have to do a little bit more to help our audiences get to know us. There’s opportunity within content that we already have to do that.”</span></p><p><b>Easy setup</b></p><p><span style="font-weight: 400;">According to Moffett, integrating the ActiveCampaign and ConvertKit apps in Thinkific took just a few seconds. “The apps page is really simple; it’s clear how to copy and paste different codes and get everything set up. And I’m not the biggest expert in anything tech-related.”</span></p><p><span style="font-weight: 400;">Dotto also found the integration process of apps offered in the Thinkific App Store straightforward. “You can go in and see your tags and your structure. It’s easy to make assignments and see where you’re at. That’s something I appreciate.”</span></p><p><b>Advice from creators: How to grow your audience</b></p><p><span style="font-weight: 400;">By using the apps in the Thinkific App Store, Moffet says you can better speak to your target customer. “Intentionally curate content based on the insights gained from your apps,” she says. “Speak to their pain points and the decision-making rationale that they have in regards to those pain points.”</span></p><p><span style="font-weight: 400;">Dotto echoes Muffet’s thoughts, adding that by using the information gained from Thinkific’s analytics, you can tweak your content and ensure that you’re providing value. “You need to limit your content and only focus on answering the main questions that people ask. Pay attention to your analytics and see what and how much people are consuming in your course. Use that to inform your content creation in the future” he says. </span></p><p><span style="font-weight: 400;">“I think having a clear plan for the journey you want your customers to go through is a good idea,” adds Pannell. “Don’t get too excited with all the wonderful Thinkific features too fast.”</span></p><p><span style="font-weight: 400;">If you’re interested in growing your audience, </span><a href="https://www.thinkific.com/app-store"><span style="font-weight: 400;">learn more</span></a> <span style="font-weight: 400;">about how the Thinkific App Store can help you.</span></p></div><div class="social__container"><h4 class="social__header">Share this article</h4><a aria-label="Share on Twitter" class="social__link" href="https://twitter.com/intent/tweet?text=Amplifying Your Branded Experience To Reach Your Future Students+https://www.thinkific.com/blog/thinkific-grow-audience-app-success-stories/" rel="noreferrer noopener" > <img class="social__icon" src="https://www.thinkific.com/wp-content/themes/thinkific/assets/svg/twitter.svg" alt="" /> </a> <a aria-label="Share on Facebook" class="social__link" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.thinkific.com/blog/thinkific-grow-audience-app-success-stories/', 'sharer', 'toolbar=0, status=0, width=580, height=325');" href="javascript: void(0);" rel="noreferrer noopener" > <img class="social__icon" src="https://www.thinkific.com/wp-content/themes/thinkific/assets/svg/facebook.svg" alt="" /> </a> <a aria-label="Share on LinkedIn" class="social__link" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.thinkific.com/blog/thinkific-grow-audience-app-success-stories/&title=Amplifying Your Branded Experience To Reach Your Future Students&summary=Amplifying Your Branded Experience To Reach Your Future Students&source=Amplifying Your Branded Experience To Reach Your Future Students" rel="noreferrer noopener" target="_blank" > <img class="social__icon" src="https://www.thinkific.com/wp-content/themes/thinkific/assets/svg/linkedin.svg" alt="" /> </a></div><section class="single__footer__author"><div class="author__wrapper"><div class="author__avatar"> <img alt='author profile picture' src='https://www.thinkific.com/wp-content/uploads/2021/04/avatar_user_79_1618959367-160x160.png' srcset='https://www.thinkific.com/wp-content/uploads/2021/04/avatar_user_79_1618959367-320x320.png 2x' class='avatar avatar-160 photo author__avatar__image' height='160' width='160' loading='lazy' decoding='async'/></div><div class="author__details"> <span class="author__name"> Riley Webster </span><p class="author__biography"> As a storyteller and creative, Riley Webster is passionate about highlighting entrepreneurs and positive changemakers in her work. When she’s not creating content, you can find her playing outside, making art, and exploring her backyard on beautiful Vancouver Island.</p></div></div></section><div style="padding: 30px; background-color: #081826; margin: 20px;"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script>hbspt.forms.create({ region: "na1", portalId: "21966311", formId: "d6af18af-372f-43cf-b0c5-f3faa9d89551" });</script> </div></article><div class="blog-sidebar__container"> <span class="blog-sidebar__header">Most Popular</span><ul class="blog-sidebar__popular-container"><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/best-mobile-learning-management-systems-lms/"> 10 Best Mobile Learning Management Systems (LMS) </a></li><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/jonathan-levi-online-course-business/"> How Jonathan Levi Built a Successful Online Course Business Teaching Speed Reading & Memory Skills </a></li><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/sunny-lenarduzzi-video-marketing/"> How Sunny Lenarduzzi Used Video Marketing to Build her Online Course Business </a></li><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/deanne-love-hooplovers-online-course-business/"> How Deanne Love Built an Online Course Business Teaching Hoop Dancing </a></li><li class="blog-sidebar__popular-post"> <a href="https://www.thinkific.com/blog/katie-evans-teaches-photography-online/"> How Katie Evans Built a Business Teaching Professional Photography Online </a></li></ul> <a class="blog-sidebar__link-home" href="https://www.thinkific.com/"> <i class="icon-thinkific"></i> <span>Thinkific.com</span> </a><a class="blog-sidebar__ad-link" href="https://www.thinkific.com/guide/ai-for-creators-report/" rel="noreferrer noopener" target="_blank" > <img src="https://www.thinkific.com/wp-content/uploads/2023/06/AI-for-Creators-Report-A-Social-Square-.jpg" alt="Download the AI for Creators report to learn how AI can help augment your creative process" loading="lazy" /> </a></div></div><div class="single__footer"><h2 class="single__related-posts__title">Related Articles</h2><div class="single__wrapper"><article id="post-2902" class="post-preview"> <a href="https://www.thinkific.com/blog/building-online-school-thinkific/" rel="bookmark" class="post-preview__thumbnail" aria-label="Building an Online School using Thinkific (Jake Hassel-Gren & Rob Galvin Interview)" > <img width="1050" height="551" src="https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob.png?original" class="post-preview__thumbnail__image wp-post-image" alt="Building an Online School using Thinkific (Jake Hassel-Gren & Rob Galvin Interview)" decoding="async" loading="lazy" srcset="https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob.png 1200w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-762x400.png 762w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-300x158.png 300w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-768x403.png 768w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-1024x538.png 1024w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-480x252.png 480w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-286x150.png 286w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-600x315.png 600w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-857x450.png 857w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-800x420.png 800w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-960x504.png 960w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-952x500.png 952w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-700x368.png 700w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-320x168.png 320w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-120x63.png 120w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-200x105.png 200w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-400x210.png 400w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-42x22.png 42w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-476x250.png 476w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-100x53.png 100w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-865x454.png 865w, https://www.thinkific.com/wp-content/uploads/2017/07/Jake_Rob-1184x622.png 1184w" sizes="(max-width: 1050px) 100vw, 1050px" /> </a><div class="post-preview__content"> <span class="post-preview__category"> <a href="https://www.thinkific.com/blog/category/inspiration/" class="header__single__category">Creator Stories</a> - 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