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Über Lebensmittelklarheit | Lebensmittelklarheit
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region-featured"> <div data-drupal-messages-fallback class="hidden"></div> </div> <main role="main"> <a id="main-content" tabindex="-1"></a> <div class="layout-content"> <div class="region region-content"> <article role="article" class="node node--type-multipurpose node--view-mode-full"> <div class="node__content"> <div class="heading layout layout--onecol"> <div class="layout__region layout__region--content"> <div class="block block-layout-builder block-field-blocknodemultipurposetitle"> <span class="field field--name-title field--type-string field--label-hidden"><h1>Über Lebensmittelklarheit</h1> </span> </div> <div class="block block-layout-builder block-field-blocknodemultipurposefield-teasertitel"> <div class="field field--name-field-teasertitel field--type-string field--label-above"> <div class="field__label">Teasertitel</div> <div class="field__item">Über Lebensmittelklarheit</div> </div> </div> </div> </div> <div class="action-links-breadcrumbs layout layout--onecol"> <div class="layout__region layout__region--content"> <div class="block block-system block-system-breadcrumb-block"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden">Pfadnavigation</h2> <ol> <li> <a href="/">Lebensmittelklarheit</a> </li> <li> Über Lebensmittelklarheit </li> </ol> </nav> </div> <div class="block block-block-content block-block-content7d9b0455-4a8d-481d-badc-0f77760c58f0"> <div class="clearfix text-formatted field field--name-field-html field--type-text-long field--label-hidden field__item"><ul class="action-links-content"><li class="0action-links-content-item"> <div class="content-updated"><span class="action-links-stand">Stand: </span>28.3.2024</div> </li> </ul></div> </div> <div class="block block-layout-builder block-field-blocknodemultipurposefield-link-zu-leichte-sprache"> <div class="field field--name-field-link-zu-leichte-sprache field--type-link field--label-hidden field__item"><a href="https://www.lebensmittelklarheit.de/leichte-sprache/ueber-lebensmittel-klarheit">Diesen Inhalt gibt es auch in leichter Sprache</a></div> </div> </div> </div> <div class="layout layout--twocol-section layout--twocol-section--75-25 action-links-breadcrumbs"> </div> <div class="layout layout--twocol-section layout--twocol-section--75-25 content"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-field-blocknodemultipurposefield-image"> <div data-blazy="" class="slick blazy slick--field slick--field-image slick--field-image---custom unslick slick--skin--default slick--optionset--product-gallery slick--less" id="slick-node-multipurpose-image-custom-3169-2"><div class="slick__slide slide slide--0"><article class="media media--type-image media--view-mode-ct-product-product-detail-gallery"><div class="field field--name-field-media-image field--type-image field--label-hidden field__item"><a href="https://www.lebensmittelklarheit.de/sites/default/files/2024-03/Teamphoto.jpg" aria-controls="colorbox" aria-label="{"alt":""}" role="button" data-colorbox-gallery="gallery-all-_MWKPcFnOPA" class="colorbox" data-cbox-img-attrs="{"alt":""}"><img src="/sites/default/files/styles/ct_product_product_detail_gallery_686x382/public/2024-03/Teamphoto.jpg?itok=qxHovXC6" width="686" height="382" alt="" loading="lazy" class="image-style-ct-product-product-detail-gallery-686x382" /></a></div><div class="field field--name-field-image-source field--type-string field--label-inline clearfix"><div class="field__label">Quelle</div><div class="field__item">Gert Baumbach / vzbv</div></div></article></div></div> </div> <div class="block block-layout-builder block-field-blocknodemultipurposebody"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Ein „Beerenmüsli“, in dem kaum Beeren stecken oder ein Nahrungsergänzungsmittel mit zweifelhafter Gesundheitswerbung: Verbraucher:innen ärgern sich häufig über Bilder oder Aussagen auf der Lebensmittelverpackung, die etwas suggerieren, was nicht der tatsächlichen Beschaffenheit des Produkts entspricht. Vor diesem Hintergrund ist die Idee zum Portal Lebensmittelklarheit entstanden. </p> <h2>Die Idee</h2> <p>Beim Einkauf muss es für viele Menschen schnell gehen. Die Kaufentscheidung richtet sich daher häufig nach den Angaben und Abbildungen auf der Schauseite des Lebensmittels. Zuhause stellt sich oftmals heraus: Die beworbene Zutat ist kaum vorhanden, im „natürlichen“ Lebensmittel stecken viele Zusatzstoffe oder das Produkt enthält trotz der Angabe „fettarm“ erschreckend viele Kalorien. Regelmäßig gehen Beschwerden zur Kennzeichnung und Werbung auf Lebensmitteln bei den Verbraucherzentralen ein. Das Portal Lebensmittelklarheit bietet die Möglichkeit, Ärgernisse darzustellen und Verbraucher:innen speziell über die Kennzeichnung zu informieren.</p> <h2>Ziele</h2> <p>Das Internetportal hat zum Ziel, Verbraucher:innen für die Tricks und Werbemaschen von Lebensmittelfirmen zu sensibilisieren und zu einer verbraucherfreundlichen Aufmachung und Kennzeichnung von Lebensmitteln beizutragen. Das Portal liefert Informationen rund um das Thema Kennzeichnung, beantwortet Fragen und bietet Anlaufstelle für Beschwerden.</p> <h2>Das Team Lebensmittelklarheit</h2> <p>Derzeit arbeiten zwölf Kolleg:innen im Projekt Lebensmittelklarheit: Von der Projektleitung über die Chefredaktion und Online-Redaktion bis hin zu Teamassistenzen, einem IT-Experten und einer Fachfrau für Medienarbeit. Das Projektteam wird zusätzlich von einer Facharbeitsgruppe unterstützt. Diese Fach-AG besteht aus fünf Mitgliedern aus dem Kreis der Verbraucherzentralen. Das Projektteam arbeitet an zwei Standorten: In Berlin ist das vierköpfige Team mit der Gesamtprojektkoordination vertreten, die Online-Redaktion hat ihren Sitz in Hessen und betreut das Portal fachlich. </p> <h2>Ihre Mitarbeit ist gefragt</h2> <p>Wenn für Verbraucher:innen Kennzeichnungen unklar sind oder sie Produktaufmachungen für täuschend halten, dann können sie sich aktiv bei Lebensmittelklarheit einbringen. Sie können die unklar gekennzeichneten Lebensmittel melden, Fragen an die Redaktion stellen, an Umfragen teilnehmen und vorhandene Beiträge kommentieren.</p> <h2>Hersteller kommen zu Wort</h2> <p>Im Internetportal kommen die Herstellerfirmen ebenfalls zu Wort. In ihrer Stellungnahme können Unternehmen ihre Position zu der bemängelten Kennzeichnung darstellen und erläutern, warum sie die Aufmachung ihres Produktes für passend halten oder ob sie eine Änderung planen. Dies bietet Herstellern die Möglichkeit, auf die Kritik zu reagieren. Die Stellungnahme sollte sachlich und frei von Werbeaussagen sein.</p> <h2>Begleitende Forschung ermittelt Handlungsbedarf</h2> <p>Lebensmittelklarheit veröffentlicht jede einzelne, nachvollziehbare Beschwerde. Ob ein wesentlicher Anteil der Bevölkerung die Kritik teilt, soll die begleitende Verbraucherforschung klären. Mit Hilfe von Verbraucherbefragungen erfasst sie, welche Erwartungen bestimmte Kennzeichnungen und Produktaufmachungen bei Verbraucher:innen wecken. </p> <p>Die Studien ermitteln außerdem, welche Angaben missverständlich sind und welche Packungsgestaltungen ein hohes Täuschungspotenzial besitzen. Sie zeigen damit auf, ob der geltende Rechtsrahmen oder die Leitsätze des Deutschen Lebensmittelbuchs den Verbrauchererwartungen gerecht wird oder ob hier Handlungsbedarf besteht. Die Ergebnisse der Verbraucherforschung liefern damit wesentliche Entscheidungsgrundlagen zur Verbesserung der Lebensmittelkennzeichnung.</p> <p>Die Umsetzung des Projekts erfolgt durch den Verbraucherzentrale Bundesverband und die Verbraucherzentrale Hessen. Das Projekt wird vom Bundesministerium für Ernährung und Landwirtschaft finanziell gefördert. Das Portal Lebensmittelklarheit ging am 20. Juli 2011 online.</p> </div> </div> <div class="block block-block-content block-block-contentdad61f23-f0b3-4f15-9cb5-61b8d017a138"> <div class="clearfix text-formatted field field--name-field-html field--type-text-long field--label-hidden field__item"><p class="lmknewshinweis"><strong>Hinweis:</strong> Unsere Kurzmeldungen geben grundsätzlich den Stand zum Zeitpunkt der Veröffentlichung wieder. Sie werden in der Regel nicht aktualisiert.</p> <p class="lmkleichthinweis"><strong>Der leichtsprachliche Text wurde übersetzt von: </strong><br /> Isabella von Luxburg,<br /> luxburg@leichtzulesen.org,<br /><a href="https://www.leichtzulesen.org" rel=" noopener" target="_blank" title="leicht-zu-lesen">www.leichtzulesen.org</a>, <br /> Mitglied im Netzwerk Leichte Sprache e.V.<br /><br /><strong>Der Text wurde geprüft durch die Prüflesegruppe: </strong><br /> Menschen mit Lernschwierigkeiten Zentrum Leichte Sprache Allgäu,<br /><a href="https://www.kjf-augsburg.de/angebote-leistungen/weitere-angebote/zentrum-leichte-sprache/" rel=" noopener" target="_blank">https://www.kjf-augsburg.de/angebote-leistungen/weitere-angebote/zentrum-leichte-sprache/</a></p> <p> </p> </div> </div> <div class="block block-layout-builder block-field-blocknodemultipurposefield-references"> <div class="field field--name-field-references field--type-entity-reference field--label-above"> <div class="dropdown-wrapper-btn-title"> <div class="field__label"><h2>Weitere Informationen auf unseren Seiten</h2></div> <div class="dropdown-wrapper-btn"> <button type="button"><span class="visually-hidden">toggle show content</span></button> </div> </div> <div class="block-builder-dropdown-content"> <div class="field__items"> <div class="field__item"><a href="/welche-produktbeschwerden-bearbeiten-wir" hreflang="de">Welche Produktbeschwerden bearbeiten wir?</a></div> <div class="field__item"><a href="/was-passiert-mit-ihrer-produktmeldung" hreflang="de">Was passiert mit Ihrer Produktmeldung?</a></div> </div> </div> </div> </div> </div> <div class="layout__region layout__region--second"> <div class="views-element-container block block-views block-views-blocklatest-poll-view-latest-poll-block"> <h2>Aktuelle Umfrage</h2> <div><div class="view view-latest-poll-view view-id-latest_poll_view view-display-id-latest_poll_block js-view-dom-id-17ffde8fc0366cdb3b8445783f159dbf82842af27114a6332d540a179977ecba"> <div class="view-content"> <div class="views-row"> <article role="article" class="node node--type-poll-quiz node--view-mode-teaser"> <div class="node__content"> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div class="block block-layout-builder block-field-blocknodepoll-quizfield-teaser-image"> <div class="field field--name-field-teaser-image field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-ct-multi-ct-sidebar-teaser"><div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <a href="https://www.lebensmittelklarheit.de/umfragen/umfrage-was-erwarten-sie-von-produkten-mit-der-kennzeichnung-weidemilch" class="link-teaser-wrapper"><img loading="lazy" src="/sites/default/files/styles/ct_teaser_box_sidebar_teaser_309x172/public/2022-08/K%C3%BChe_Weide_Berge_jakobradlgruber_123rf.jpg?itok=-gojonCF" width="309" height="172" alt="Kühe auf einer Weide vor einer Bergkulisse" title="Kühe auf der Weide, Idylle" class="image-style-ct-teaser-box-sidebar-teaser-309x172" /></a></div> </article></div> </div> </div> </div> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div class="block block-layout-builder block-field-blocknodepoll-quizfield-topic"> <div class="field field--name-field-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/herkunft" hreflang="de">Herkunft</a></div> </div> </div> <div class="block block-layout-builder block-field-blocknodepoll-quiztitle"> <span class="field field--name-title field--type-string field--label-hidden"><h2><a href="https://www.lebensmittelklarheit.de/umfragen/umfrage-was-erwarten-sie-von-produkten-mit-der-kennzeichnung-weidemilch" class="link-teaser-wrapper">Umfrage: Was erwarten Sie von Produkten mit der Kennzeichnung „Weidemilch“?</a></h2> </span> </div> <div class="block block-layout-builder block-field-blocknodepoll-quizfield-teaser-text"> <div class="clearfix text-formatted field field--name-field-teaser-text field--type-text-long field--label-hidden field__item"><a href="https://www.lebensmittelklarheit.de/umfragen/umfrage-was-erwarten-sie-von-produkten-mit-der-kennzeichnung-weidemilch" class="link-teaser-wrapper">Im Handel sind Milch und Milchprodukte mit der Kennzeichnung „Weidemilch“ zu finden. Was erwarten Sie in Bezug auf die Dauer, die die Kühe auf der Weide verbringen? </a></div> </div> <div class="block block-layout-builder block-field-blocknodepoll-quiztitle"> <span class="field field--name-title field--type-string field--label-hidden"><a href="https://www.lebensmittelklarheit.de/umfragen/umfrage-was-erwarten-sie-von-produkten-mit-der-kennzeichnung-weidemilch" class="read-more">mehr</a></span> </div> </div> </div> </div> </article> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> </div> </main> <footer role="contentinfo"> <div class="region region-prefooter"> <div id="block-actionlinksmobile" class="block block-block-content block-block-contente59cec28-ab61-4910-834e-50a2450b7f3d"> <div class="clearfix text-formatted field field--name-field-html field--type-text-long field--label-hidden field__item"><p><!--<a class="twitter" href="https://twitter.com/lm_klarheit" target="_blank">Twitter</a> --><a class="share use-ajax" data-dialog-type="modal" 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