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class="l-contents__container c-container"> <div class="l-contents__inner"> <main class="l-contents__main" role="main"> <article class="post-3206 post type-post status-publish format-standard has-post-thumbnail category-release tag-21 tag-20 tag-colori c-entry"> <header class="c-entry__header"> <h1 class="c-entry__title">オリジナルブランド『colori』がリブランディング！「読書」を楽しむ、本に寄り添うブランドへ</h1> <div class="c-entry__meta"> <ul class="c-meta"> <li class="c-meta__item c-meta__item--published"> <i class="fa-regular fa-clock" aria-hidden="true"></i> <span class="screen-reader-text">投稿日</span> <time datetime="2024-08-05T17:33:13+09:00">2024年8月5日</time> </li> <li class="c-meta__item c-meta__item--author"> <span class="screen-reader-text">著者</span> seisaku1@nbcinc.co.jp </li> <li class="c-meta__item c-meta__item--categories"> <span class="c-meta__term c-meta__term--category-9 c-meta__term--category-slug-release"> <span class="screen-reader-text">カテゴリー</span> <i class="fa-solid fa-folder" aria-hidden="true"></i> <a href="http://nbcinc.co.jp/category/release/">プレスリリース</a> </span> </li> </ul> </div> </header> <div class="c-entry__body"> <div class="c-entry__content p-entry-content"> <p><strong><strong>文具卸・店舗運営の株式会社エヌ・ビー・シー（本社東京都目黒区 / 代表取締役社長丸山裕子、以下エヌ・ビー・シー）がオリジナルブランド『colori』を本にまつわる商材に特化した『colori with THE BOOKS』へとリブランディングを実施しました。それに伴い仕様を新たにしたブックカバーを8月よりエヌ・ビー・シー直営店、オンラインストア、書店文具売場や文具店にて順次発売いたします。</strong></strong><span style="color: rgb(0, 0, 0); font-size: medium; font-variant-ligatures: normal; letter-spacing: normal; white-space-collapse: collapse;"></span></p> <p> <strong><u>■リブランディングの背景</u></strong><br>元々『colori』はブックカバーをスタートに、カラーバリエーション豊富で身近なアイテムを提供するブランドとして2019年に誕生しました。様々なアイテムを展開してきたなかで、ブランドの起点となったブックカバーのリニューアルに伴い、その機能性を追求する過程で『もっと本に寄り添ったブランド』を目指してリブランディングする運びとなりました。</p> <p> <strong><u>■colori with THE BOOKSの特徴</u></strong><br>『colori with THE BOOKS』はその名の通り『本とともに』をコンセプトに掲げ、本にまつわる商材を展開するブランドです。新たなロゴにはシンボルとなるマークを追加。本にのめり込む『本の虫』を、縁起物でもある“てんとう虫”で表現しました。</p> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="790" height="391" src="https://nbcinc.co.jp/wp-content/uploads/2024/08/013de903222f7bb36ca7c121e8e8e381.jpg" alt="" class="wp-image-3207" srcset="http://nbcinc.co.jp/wp-content/uploads/2024/08/013de903222f7bb36ca7c121e8e8e381.jpg 790w, http://nbcinc.co.jp/wp-content/uploads/2024/08/013de903222f7bb36ca7c121e8e8e381-768x380.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></figure> <p><br><br><strong><u>■ブックカバー　リニューアルの特徴</u></strong><br>従来品と同様、丈夫な帆布を使用しつつ、より手に馴染むように生地の厚さを調整しました。<br>また裏地を付けたことで本を傷めることなく、出し入れが以前よりもスムーズに。<br>採寸も一から見直し、本へのフィット感を追求しました。展開サイズは従来の『文庫』『四六』に加え、『ハヤカワ文庫』サイズも仲間入り。<br>折り返しを止めるバンドもゴム素材へ変更、本の厚みによって調整可能になりました。<br>カラーバリエーションは変わらず7色＋デニム素材の計8色展開。</p> <figure class="wp-block-image size-full"><img decoding="async" width="1500" height="932" src="https://nbcinc.co.jp/wp-content/uploads/2024/08/colori-1.jpg" alt="" class="wp-image-3208" srcset="http://nbcinc.co.jp/wp-content/uploads/2024/08/colori-1.jpg 1500w, http://nbcinc.co.jp/wp-content/uploads/2024/08/colori-1-1024x636.jpg 1024w, http://nbcinc.co.jp/wp-content/uploads/2024/08/colori-1-768x477.jpg 768w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure> <p>同系色の裏地が付いています。　　　　　　　　　　　ピスネームのデザインも一新。</p> <div class="wp-block-snow-monkey-blocks-grid smb-grid smb-grid--columns:columns smb-grid--rows:rows" style="--smb-grid--gap:0;--smb-grid--columns:2;--smb-grid--rows:1"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="965" height="783" src="https://nbcinc.co.jp/wp-content/uploads/2024/08/43dc62dc9c08be609c4822aa095919f8.jpg" alt="" class="wp-image-3209" srcset="http://nbcinc.co.jp/wp-content/uploads/2024/08/43dc62dc9c08be609c4822aa095919f8.jpg 965w, http://nbcinc.co.jp/wp-content/uploads/2024/08/43dc62dc9c08be609c4822aa095919f8-768x623.jpg 768w" sizes="auto, (max-width: 965px) 100vw, 965px" /></figure> <figure class="wp-block-image alignright size-full is-resized"><img loading="lazy" decoding="async" width="1500" height="1000" src="https://nbcinc.co.jp/wp-content/uploads/2024/08/colori-2.jpg" alt="" class="wp-image-3210" style="width:359px;height:auto" srcset="http://nbcinc.co.jp/wp-content/uploads/2024/08/colori-2.jpg 1500w, http://nbcinc.co.jp/wp-content/uploads/2024/08/colori-2-1024x683.jpg 1024w, http://nbcinc.co.jp/wp-content/uploads/2024/08/colori-2-768x512.jpg 768w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure> </div> <p><br><br>【ブックカバー商品情報】<br>文庫サイズ：税込¥1,320　／　ハヤカワ文庫サイズ：税込¥1,430　／　四六サイズ：税込¥1,760<br>※ハヤカワ文庫はブラック、ブルー、カーキ、デニムの4色展開となります</p> <p><br></p> </div> <div class="c-entry-tags"> <a class="tag-cloud-link tag-link-21" href="http://nbcinc.co.jp/tag/%e3%83%aa%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0/"> リブランディング </a> <a class="tag-cloud-link tag-link-20" href="http://nbcinc.co.jp/tag/%e3%83%96%e3%83%83%e3%82%af%e3%82%ab%e3%83%90%e3%83%bc/"> ブックカバー </a> <a class="tag-cloud-link tag-link-19" href="http://nbcinc.co.jp/tag/colori/"> colori </a> 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