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#ot-pc-content{bottom:77px;box-sizing:border-box;left:0;margin:0!important;padding:24px;right:0;width:100%}@media (max-width:476px){div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content{bottom:133px}}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content #ot-category-title,div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content #ot-pc-title{font-family:var(--font-secondary)!important}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content #ot-pc-desc,div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-category-desc{font-family:var(--font-primary)!important;font-size:1rem!important;font-weight:200!important;letter-spacing:0!important;line-height:1.5rem!important}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-cat-item{border:1px solid #ebeef1;border-radius:4px;margin:4px 0}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-cat-item>button{padding:8px}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-cat-item>.ot-acc-hdr{box-sizing:border-box;padding:11.5px 8px;width:100%}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-cat-item>.ot-acc-hdr .ot-always-active{color:#00a54a}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-acc-grpcntr.ot-acc-txt{background-color:transparent}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-tgl input+.ot-switch .ot-switch-nob{background-color:#687584;border-color:#687584}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-tgl input+.ot-switch .ot-switch-nob:before{background-color:#fff;border-color:#fff}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-tgl input:checked+.ot-switch .ot-switch-nob{background-color:#00d775;border-color:#00d775}div#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content .ot-tgl input:checked+.ot-switch .ot-switch-nob:before{background-color:#fff;border-color:#fff}div#onetrust-consent-sdk #onetrust-pc-sdk button:not(#clear-filters-handler):not(.ot-close-icon):not(#filter-btn-handler):not(.ot-remove-objection-handler):not(.ot-obj-leg-btn-handler):not([aria-expanded]):not(.ot-link-btn){background-color:#d717e7!important;border:0!important;border-color:var(--button-secondary-color)!important;border-radius:10rem!important;box-shadow:0 1px 0 rgba(0,0,0,.24)!important;color:var(--button-secondary-color)!important;color:#fff!important;font-family:var(--font-secondary)!important;font-weight:500!important;letter-spacing:0!important;padding:1rem 1.25rem!important;text-decoration:none!important}div#onetrust-consent-sdk #onetrust-pc-sdk #accept-recommended-btn-handler{margin-right:0;max-width:none;width:100%}div#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-footer{background-color:#fff;border-color:#d7dce1;z-index:1}div#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-footer-logo{background:transparent;display:none}div#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-refuse-all-handler{--button-secondary-color:#000;--button-secondary-background-color:#fff}div#onetrust-consent-sdk #onetrust-pc-sdk .save-preference-btn-handler{--button-secondary-color:#fff;--button-secondary-background-color:#7c41ff}div#onetrust-consent-sdk #onetrust-close-btn-container{right:.5rem!important;top:.5rem!important;transform:none!important}div#onetrust-consent-sdk #onetrust-close-btn-container button.onetrust-close-btn-handler.onetrust-close-btn-ui.banner-close-button.ot-close-icon{bottom:0!important;left:0!important;right:0!important;top:0!important}div#onetrust-consent-sdk #onetrust-button-group-parent{display:flex;flex-direction:row;justify-content:center;margin:0!important;width:100%!important}#onetrust-banner-sdk:not(.ot-iab-2) #onetrust-button-group-parent{padding-left:0!important;padding-right:0!important}@media only screen and (min-width:550px){#onetrust-banner-sdk:not(.ot-iab-2) #onetrust-button-group-parent{flex:1;float:none!important;justify-content:center;left:0!important;margin:auto!important;position:relative!important;top:0!important;transform:none!important;width:100%!important}}@media only screen and (min-width:1280px){#onetrust-banner-sdk:not(.ot-iab-2) #onetrust-button-group-parent{justify-content:flex-end;padding-right:3rem!important}}div#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row{align-items:center!important;display:flex!important;flex-direction:column!important;gap:2rem;margin:2rem}div#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row:after{display:none}@media only screen and (min-width:426px) and (min-width:897px){div#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row{flex-direction:row!important}}@media only screen and (min-width:897px){div#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row{display:flex!important;flex-direction:row!important}}div#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-group-container{display:flex;flex-direction:column;justify-content:center;padding-right:.5rem!important}@media (max-width:896px){div#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-group-container{width:auto!important}}div#onetrust-consent-sdk #onetrust-button-group{margin:0!important;width:100%!important}div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group{display:flex;flex-direction:column-reverse;gap:1rem;justify-content:center}@media only screen and (min-width:550px){div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group{flex-direction:row-reverse}}@media only screen and (min-width:897px){div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group{flex-direction:column-reverse}}@media only screen and (min-width:1280px){div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group{flex-direction:row-reverse}}div#onetrust-consent-sdk #onetrust-accept-btn-handler,div#onetrust-consent-sdk #onetrust-pc-btn-handler,div#onetrust-consent-sdk #onetrust-reject-all-handler{border:0!important;box-shadow:0 1px 0 rgba(0,0,0,.24)!important;flex-shrink:0!important;font-family:var(--font-secondary)!important;font-weight:500!important;letter-spacing:0!important;margin:0!important;padding:1rem 1.25rem!important;text-align:center!important;text-decoration:none!important;white-space:nowrap;width:auto!important}div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group-parent button#onetrust-accept-btn-handler{border-radius:1rem!important}div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group-parent button#onetrust-reject-all-handler{border:.1rem solid #000!important;border-radius:.25rem!important}div#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group-parent button#onetrust-pc-btn-handler{background-color:#d717e7!important;border-color:var(--button-secondary-color)!important;border-radius:10rem!important;color:#fff!important}#ot-sdk-btn.ot-sdk-show-settings{background:none!important;border:0!important;color:inherit!important;font-family:inherit!important;font-size:inherit!important;font-weight:inherit!important;letter-spacing:inherit!important;padding:0!important;pointer-events:unset;text-decoration:underline!important}div#onetrust-banner-sdk .ot-sdk-container{margin:0!important;padding:0!important;width:100%!important}button.ot-cookie-preferences-link{background:none;border:none;color:var(--white);cursor:pointer;font-family:var(--font-primary);font-size:1rem;font-weight:200;letter-spacing:0;line-height:1.5rem;text-decoration:underline;transform:translateY(-1rem)}:root{--grid-desktop:1222px;--grid-mobile:780px;--base-font-size:16px;--base-font-family:"p22-mackinac-pro",serif;--base-font-weight:400;--base-line-height:90%;--black:#000;--white:#fff;--forest-green:#00370d;--kelly-green:#004c12;--leaf-green:#00772a;--neon-green:#ccfc51;--sky-blue:#b7eaff;--light-blue:#d0f1ff;--peach:#fdf6ec;--grey-100:#d6d7d9;--grey-200:#b6bdc4;--grey-300:#8996a1;--grey-400:#02340e}header nav{display:grid;grid-template-columns:1fr 1fr 1fr;height:86px;left:0;padding:0 25px;position:fixed;top:0;transition:all .25s ease;width:100%;z-index:98}header nav.hidden{transform:translateY(-100%)}header nav .nav-items,header nav>p{align-items:center;display:flex}header nav .nav-items{justify-content:center}header nav .nav-items a{border:2px solid var(--peach);border-radius:1000px;padding:10px 16px}header nav .nav-items a:not(:last-of-type){margin-right:16px}header .button-wrapper{align-items:center;border-radius:100px;display:flex;justify-content:center;padding:5px 20px;position:fixed;right:25px;top:20px;transition:all .25s ease;width:-webkit-max-content;width:max-content;z-index:99}header .button-wrapper.hidden{transform:translateY(-150%)}header .button-wrapper .separator{margin:0 10px}header .button-wrapper .share-wrapper{display:flex;flex-wrap:nowrap;justify-content:flex-start;overflow:hidden;transition:all .25s ease;width:52px}header .button-wrapper .share-wrapper:active,header .button-wrapper .share-wrapper:hover{width:143px}header .button-wrapper .share-wrapper>*{transition:all .25s ease}header .button-wrapper .share-wrapper:active>*,header .button-wrapper .share-wrapper:hover>*{transform:translateX(-53px)}header .button-wrapper .share-wrapper .social-buttons{display:flex;flex-wrap:nowrap;padding-left:1px}header .button-wrapper .share-wrapper .social-buttons a:not(:first-of-type){margin-left:4px}header .button-wrapper .share-wrapper p.p3{align-items:center;display:flex}header .button-wrapper .share-wrapper p.p3 svg{margin-right:5px}@media screen and (max-width:1050px){header nav{display:flex;flex-direction:column;height:125px}header nav p.p2{align-items:flex-end;flex:1 1}header nav .nav-items{align-items:center;justify-content:flex-start;margin:20px 0}header nav .nav-items a{padding:5px 16px}}@media screen and (max-width:680px){header nav{height:180px}header nav .nav-items{align-items:flex-start}header nav .nav-items a{padding:5px 12px}header .button-wrapper{left:25px;top:20px}}.hero-container{background:var(--forest-green)}.hero-container h1{font-family:Druk Condensed;font-size:26vw;line-height:1;white-space:nowrap}.hero-container .named-layout{grid-row-gap:20px;grid-column-gap:15px;display:grid;grid-template-areas:"image subhead" ". paragraph";grid-template-columns:1fr 340px;transform:translateY(-30px)}.hero-container .named-layout h4{align-self:flex-end;grid-area:subhead}.hero-container .named-layout p{grid-area:paragraph}.hero-container .toc-wrapper>.p2{border-bottom:1px solid var(--neon-green);border-top:1px solid var(--neon-green);padding:15px 0}.hero-container .links-wrapper{grid-column-gap:25px;grid-row-gap:25px;display:grid;grid-template-columns:repeat(auto-fit,minmax(207px,1fr))}.hero-container .links-wrapper .description,.hero-container .links-wrapper .green-fill,.hero-container .links-wrapper .title{transition:all .25s ease}.hero-container .links-wrapper a:hover .green-fill{fill:var(--peach)}.hero-container .links-wrapper a:hover .title{opacity:0;transform:translateY(-10%)}.hero-container .links-wrapper a:hover .description{transform:translateY(-10%)}@media screen and (max-width:1360px){.hero-container h1{font-size:25.8vw}}@media screen and (max-width:1000px){.hero-container h1{font-size:25.6vw}}@media screen and (max-width:850px){.hero-container h1{font-size:25vw}}@media screen and (max-width:725px){.hero-container h1{font-size:45vw;line-height:.85;margin:20px 0;text-align:left;white-space:normal}.hero-container h4{font-size:54px;line-height:50px}.hero-container .named-layout{grid-row-gap:20px;grid-column-gap:15px;display:grid;grid-template-areas:"image" "subhead" "paragraph";grid-template-columns:1fr;margin-bottom:50px;transform:translateY(0)}.hero-container .links-wrapper{grid-template-columns:1fr}.hero-container .links-wrapper a{margin:0 auto;max-width:400px;width:100%}}@media screen and (max-width:650px){.hero-container .credits{flex-direction:column}.hero-container .credits a:not(.lt-link){display:none}}.ch_1-container .base-grid.intro{grid-template-columns:1fr 360px}.ch_1-container .eyebrow{border:2px solid var(--kelly-green);border-radius:100px;padding:14px 20px 12px;width:-webkit-max-content;width:max-content}.ch_1-container .intro .images{height:calc(100% + 165px)}.ch_1-container .intro .images .image-wrapper:first-of-type{transform:translateY(-20px)}.ch_1-container .intro .images .image-wrapper:last-of-type{transform:translateY(20px)}.ch_1-container .section_1-container .base-grid>.p2{margin-left:auto;margin-right:auto;max-width:830px}.ch_1-container .section_1-container .chart-legend{grid-column-gap:60px;grid-row-gap:30px;border-top:1px solid var(--kelly-green);display:grid;grid-template-columns:repeat(auto-fit,minmax(225px,1fr))}.ch_1-container .section_1-container .chart-legend .item{padding-left:25px;position:relative}.ch_1-container .section_1-container .chart-legend .item:before{background:var(--kelly-green);border-radius:100%;content:"";height:16px;left:0;position:absolute;top:3px;width:16px}.ch_1-container .section_1-container .chart-legend .item:first-of-type:before{background:var(--sky-blue)}.ch_1-container .section_1-container .chart-legend .item:last-of-type:before{background:var(--neon-green)}.ch_1-container .section_1-container .chart-legend .p2{margin-bottom:5px}.ch_1-container .section_2-container .base-grid{grid-column-gap:100px;grid-template-columns:340px 1fr}.ch_1-container .section_2-container .chart{grid-gap:8px}.ch_1-container .section_2-container .chart .legend{border-bottom:1px solid rgba(0,76,18,.3);margin-bottom:8px;padding-bottom:10px}.ch_1-container .section_2-container .chart .items-wrapper{flex:1 1}.ch_1-container .section_2-container .chart .item{border:2px solid var(--kelly-green);border-radius:25px;overflow:hidden;padding:10px 25px;position:relative;transition:all .25s ease}.ch_1-container .section_2-container .chart .item:active,.ch_1-container .section_2-container .chart .item:hover{background-position-x:center;border:2px solid var(--kelly-green)}.ch_1-container .section_2-container .chart .item p{position:relative;transition:all .25s ease;z-index:1}.ch_1-container .section_2-container .chart .item:active p,.ch_1-container .section_2-container .chart .item:hover p{color:var(--white)}.ch_1-container .section_2-container .chart .item:not(:last-of-type){margin-bottom:8px}.ch_1-container .section_2-container .chart .item .bg-image{bottom:0;height:100%;left:0;opacity:0;position:absolute;right:0;top:0;transition:all .25s ease;width:100%}.ch_1-container .section_2-container .chart .item:active .bg-image,.ch_1-container .section_2-container .chart .item:hover .bg-image{opacity:1}.ch_1-container .section_2-container .chart .item.item-0{height:92px}.ch_1-container .section_2-container .chart .item.item-1{height:329px}.ch_1-container .section_2-container .chart .item.item-2{height:137px}.ch_1-container .section_2-container .chart .item.item-3,.ch_1-container .section_2-container .chart .item.item-4{height:54px}@media screen and (max-width:960px){.ch_1-container .base-grid.intro h2{font-size:48px;line-height:45.6px}.ch_1-container .base-grid.intro p.p1{font-size:18px;line-height:25.2px}.ch_1-container .base-grid.intro .image-wrapper:first-of-type{display:none}.ch_1-container .section_1-container h4{font-size:32px;line-height:35.2px}.ch_1-container .section_1-container p.p1{font-size:14px;line-height:19.6px}.ch_1-container .section_2-container .base-grid{grid-row-gap:50px;grid-template-columns:1fr}}@media screen and (max-width:725px){.ch_1-container .base-grid.intro{grid-template-columns:1fr;padding-bottom:0}.ch_1-container .intro .images{flex-direction:row-reverse;height:calc(100% + 10px)}.ch_1-container .base-grid.intro .image-wrapper{flex-direction:column;justify-content:flex-start}.ch_1-container .base-grid.intro .image-wrapper:last-of-type{justify-content:flex-end}.ch_1-container .section_1-container .chart-items{align-items:center;flex-direction:column}.ch_1-container .section_1-container .chart-items svg{aspect-ratio:1/1;height:auto}.ch_1-container .section_1-container .chart-items svg:first-child{max-width:100%}.ch_1-container .section_1-container .chart-items svg:nth-child(2){max-width:75%}.ch_1-container .section_1-container .chart-items svg:nth-child(3){max-width:50%}.ch_1-container .section_1-container .chart-items svg:not(:last-of-type){margin-bottom:24px}}.creator_quotes-container .base-grid{grid-gap:30px}.ch_3-container .creator_quotes-container .base-grid{padding:0}.creator_quotes-container h4{border-bottom:1px solid var(--kelly-green);padding-bottom:10px}.creator_quotes-container .quote-wrapper{grid-gap:20px;background:var(--kelly-green);border-radius:25px;display:grid;grid-template-columns:1fr 1fr;overflow:hidden}.creator_quotes-container .quote-wrapper:last-of-type .quote-author{order:-1}.creator_quotes-container .quote{padding:75px 0 75px 75px}.creator_quotes-container .quote-wrapper:last-of-type .quote{padding:75px 75px 75px 0}.creator_quotes-container .quote-author{padding:75px 0}.creator_quotes-container .quote-wrapper:first-of-type .quote-author{background-position:top 80% right 10px;background-repeat:no-repeat;background-size:98%}.creator_quotes-container .quote-wrapper:last-of-type .quote-author{background-position:top 40% left -10px;background-repeat:no-repeat;background-size:98%}.creator_quotes-container.theme-sky-blue .quote-wrapper:first-of-type 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target="_blank" href="https://linktr.ee/creator-report-23?utm_source=website&utm_medium=creator_report_2022&utm_campaign=CreatorReport23&utm_content=campaign ">The 2023 Creator Report is here</a>.</div><header><nav class="bg-forest-green hidden"><p class="p2 peach">2022 Creator Report <a class="p3 neon-green" href="https://linktr.ee/">by Linktree</a></p><div class="nav-items"><a class="p3 peach" href="#Chapter-1">Chapter 1</a><a class="p3 peach" href="#Chapter-2">Chapter 2</a><a class="p3 peach" href="#Chapter-3">Chapter 3</a></div></nav><div class="button-wrapper bg-neon-green hidden"><div class="share-wrapper"><p class="p3"><svg width="11" height="13" viewBox="0 0 11 13" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M2.02431 8.2845C2.52927 8.28294 3.01512 8.0841 3.38506 7.72759L6.99909 9.86957C6.878 10.3604 6.93138 10.88 7.14946 11.3333C7.36754 11.7866 7.73573 12.1433 8.18662 12.338C8.63752 12.5328 9.14095 12.5526 9.60476 12.3938C10.0686 12.235 10.4617 11.9083 10.7123 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class="image-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:50.334928229665074%"></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:#081818;position:absolute;top:0;left:0;bottom:0;right:0"></div><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/16bea/hero-image.webp 750w,https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/90667/hero-image.webp 1045w" sizes="100vw"/><img data-gatsby-image-ssr="" layout="fullWidth" data-main-image="" style="opacity:0" sizes="100vw" decoding="async" loading="eager" src="https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/304ef/hero-image.png" srcSet="https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/1b98c/hero-image.png 750w,https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/304ef/hero-image.png 1045w" alt="Hero Image"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/16bea/hero-image.webp 750w,https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/90667/hero-image.webp 1045w" sizes="100vw"/><img data-gatsby-image-ssr="" layout="fullWidth" data-main-image="" style="opacity:0" sizes="100vw" decoding="async" loading="eager" src="https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/304ef/hero-image.png" srcSet="https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/1b98c/hero-image.png 750w,https://linktr.ee/creator-report/static/de3f6b21152cacdbd6e437b9af73fb6d/304ef/hero-image.png 1045w" alt="Hero Image"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><h4 class="sky-blue">Your career.<br />Your industry.<br />Your future.</h4><p class="p2 white">It doesn't matter which platforms you're on or how many followers you have: If you produce and seek to monetize content, <span class="fw-800">you’re a creator</span>.<br /><br />Being part of a new growing economy like ours can leave you with a lot of questions. That's why – backed by our industry, our own data, and the input of more than 9,500 creators – we kicked off an investigation to start surfacing the answers. Dive into what it means to be a creator today, and what it takes to make it on the web. </p></div><div id="ToC" class="toc-wrapper"><p class="p2 align-center neon-green">Jump to chapter:</p><div class="links-wrapper pt-30 pb-60"><a href="#Chapter-1"><svg viewBox="0 0 448 268" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="green-fill" d="M185.447 57.6314C192.633 49.7378 199.501 41.7621 206.892 34.3297C219.129 22.0279 232.823 11.6124 249.074 4.98988C258.19 1.27883 267.624 -0.832964 277.572 0.458728C290.107 2.08872 299.428 8.65994 306.07 19.1985C311.726 28.1788 314.396 38.1638 315.751 48.5691C316.151 51.6446 316.387 54.6585 316.777 58.3285C317.588 57.3034 318.101 56.7293 318.584 56.1142C331.478 39.8245 345.86 25.0931 363.466 13.7959C372.931 7.70653 382.971 3.05234 394.171 0.889274C412.65 -2.67825 428.941 4.59008 438.314 20.8592C444.135 30.9672 446.64 42.0696 447.553 53.5513C449.822 83.2807 443.231 111.493 432.719 138.957C419.517 173.412 400.895 204.566 374.964 231.087C361.988 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srcSet="https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/07adb/chapter-1-intro-3.webp 52w,https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/2d8f5/chapter-1-intro-3.webp 104w,https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/56e80/chapter-1-intro-3.webp 207w" sizes="(min-width: 207px) 207px, 100vw"/><img data-gatsby-image-ssr="" layout="constrained" data-main-image="" style="opacity:0" sizes="(min-width: 207px) 207px, 100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/907aa/chapter-1-intro-3.png" srcSet="https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/e4380/chapter-1-intro-3.png 52w,https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/78210/chapter-1-intro-3.png 104w,https://linktr.ee/creator-report/static/1daa19e2e7f99c77ab27d561ec2114a6/907aa/chapter-1-intro-3.png 207w" alt="Intro Image 3"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></div></div><div class="section_1-container bg-white pt-100 pb-80 mlr-20"><div class="base-grid"><p class="p1 align-center kelly-green">The Creator Economy's</p><h4 class="align-center kelly-green">Total Addressable Market</h4><p class="p2 align-center pt-20">If every single person who could potentially find value in social media, the passion economy or the creator economy acted on it today, how big would these markets be? That's how we calculate Total Addressable Market (TAM). It's the maximum potential size of the opportunity we're looking at.</p><div class="chart mt-40"><div class="f-dir-row f-justify-center f-align-end chart-items"><svg width="456" height="454" viewBox="0 0 456 454" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="0.538818" width="455.301" height="454" rx="227" fill="#B7EAFF"></rect><text fill="#004C12" font-family="Druk Condensed" font-size="200" letter-spacing="0em"><tspan x="131.23" y="285.7">4.2B</tspan></text><text fill="#004C12" font-family="p22-mackinac-pro" font-size="18" letter-spacing="-0.01em"><tspan x="156.508" y="329.765">Social Media Users</tspan></text></svg><svg width="345" height="343" viewBox="0 0 345 343" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="0.8396" width="343.983" height="343" rx="171.5" fill="#004C12"></rect><text fill="#CCFC51" font-family="Druk Condensed" font-size="120" letter-spacing="0em"><tspan x="84.765" y="194.12">~500M</tspan></text><text fill="white" text-align="center" font-family="p22-mackinac-pro" font-size="18" letter-spacing="-0.01em"><tspan x="80" y="230.876">Passion Economy Users</tspan></text></svg><svg width="225" height="223" viewBox="0 0 225 223" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="0.82251" width="223.639" height="223" rx="111.5" fill="#CCFC51"></rect><text fill="#004C12" font-family="Druk Condensed" font-size="80" letter-spacing="0em"><tspan x="54.472" y="132.535">~200M</tspan></text><text fill="#004C12" font-family="p22-mackinac-pro" font-size="18" letter-spacing="-0.01em"><tspan x="80" y="163.45">Creators</tspan></text></svg></div></div><div class="chart-legend mt-40 pt-40"><div class="f-dir-col item"><p class="p2 fw-800 kelly-green">Social Media Users</p><p class="p3 kelly-green">Total market size for the global social media network involved in the creator economy</p></div><div class="f-dir-col item"><p class="p2 fw-800 kelly-green">Passion Economy Users</p><p class="p3 kelly-green">People who engage in any activity to monetize individuality and non-commoditized skills supported by digital platforms</p></div><div class="f-dir-col item"><p class="p2 fw-800 kelly-green">Creators</p><p class="p3 kelly-green">Individuals who use their influence, creativity, or skills to aggregate and monetize their audience</p></div></div></div></div><div class="section_2-container pt-80 pb-100"><div class="base-grid"><div class="f-dir-col"><h4 class="kelly-green">Creator Breakdown</h4><p class="p2 f-justify-start kelly-green">Globally, by Audience Size</p></div><div class="f-dir-col chart"><div class="f-dir-row f-align-center f-justify-between legend"><p class="p3 kelly-green fw-800">Audience size</p><p class="p3 kelly-green fw-800"># of creators</p></div><div class="f-dir-col items-wrapper"><div class="f-dir-row f-align-center f-justify-between item item-0"><div class="f-dir-col"><p class="p2 kelly-green mr-10 fw-800">Recreational</p><p class="p3 kelly-green">0-1K followers</p></div><p class="p2 kelly-green">23,000,000</p><div class="bg-image" style="background:center / 105% no-repeat url(https://linktr.ee/creator-report/static/24ea14c05af9b4b42979170ae157a7b5/creator-breakdown-bg-1.png), #004C12"></div></div><div class="f-dir-row f-align-center f-justify-between item item-1"><div class="f-dir-col"><p class="p2 kelly-green mr-10 fw-800">Semi-Pro</p><p class="p3 kelly-green">1K-10K followers</p></div><p class="p2 kelly-green">139,000,000</p><div class="bg-image" style="background:center / 105% no-repeat url(https://linktr.ee/creator-report/static/93876165ac10525ab19ea00b741bdfd8/creator-breakdown-bg-2.png), #004C12"></div></div><div class="f-dir-row f-align-center f-justify-between item item-2"><div class="f-dir-col"><p class="p2 kelly-green mr-10 fw-800">Pro</p><p class="p3 kelly-green">10K-100K followers</p></div><p class="p2 kelly-green">41,000,000</p><div class="bg-image" style="background:center / 105% no-repeat url(https://linktr.ee/creator-report/static/9a094e9a2680a3b24e5b958d660822d5/creator-breakdown-bg-3.png), #004C12"></div></div><div class="f-dir-row f-align-center f-justify-between item item-3"><div class="f-dir-row f-align-center"><p class="p2 kelly-green mr-10 fw-800">Expert</p><p class="p3 kelly-green">100K-1M followers</p></div><p class="p2 kelly-green">2,000,000</p><div class="bg-image" style="background:center / 105% no-repeat url(https://linktr.ee/creator-report/static/49e3b2269aad8e23ea2a026d6cc271b2/creator-breakdown-bg-4.png), #004C12"></div></div><div class="f-dir-row f-align-center f-justify-between item item-4"><div class="f-dir-row f-align-center"><p class="p2 kelly-green mr-10 fw-800">Expert+</p><p class="p3 kelly-green">1M+ followers</p></div><p class="p2 kelly-green">2,000,000</p><div class="bg-image" style="background:center / 105% no-repeat url(https://linktr.ee/creator-report/static/e6e41139ddfe1d82a5e9b0f49bab4345/creator-breakdown-bg-5.png), #004C12"></div></div></div></div></div></div><div class="creator_quotes-container theme-sky-blue"><div class="base-grid"><h4 class="kelly-green align-center">From the source</h4><div class="quote-wrapper"><div class="f-dir-col f-justify-center quote"><p>“It’s a fun job that brings a lot of cool opportunities. <span>Creators are more relatable and genuine</span> than brands, so people gravitate towards them.”</p><a href="https://linktr.ee/luiscapecchi" target="_blank" rel="noreferrer">linktr.ee/<span>luiscapecchi</span></a></div><div class="f-dir-col f-align-center f-justify-center quote-author"><div class="avatar-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:99.7229916897507%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" 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alt=""/><picture><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/23ed37ba4eebd19490ff20a8d0d1b678/29af9/avatar-BoyNamedLuis.webp 361w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/23ed37ba4eebd19490ff20a8d0d1b678/a7021/avatar-BoyNamedLuis.png" data-srcset="https://linktr.ee/creator-report/static/23ed37ba4eebd19490ff20a8d0d1b678/a7021/avatar-BoyNamedLuis.png 361w" alt="BoyNamedLuis"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/23ed37ba4eebd19490ff20a8d0d1b678/29af9/avatar-BoyNamedLuis.webp 361w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/23ed37ba4eebd19490ff20a8d0d1b678/a7021/avatar-BoyNamedLuis.png" srcSet="https://linktr.ee/creator-report/static/23ed37ba4eebd19490ff20a8d0d1b678/a7021/avatar-BoyNamedLuis.png 361w" alt="BoyNamedLuis"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><p class="p2 pt-10 kelly-green fw-800">BoyNamedLuis</p><p class="p3 kelly-green">1.7M followers on TikTok</p></div></div><div class="quote-wrapper"><div class="f-dir-col f-justify-center quote"><p>“We live in an amazing time where the ordinary person gets to become a creator and find success with social media. <span>It’s the wave of the future.</span>”</p><a href="https://linktr.ee/psychicstina" target="_blank" rel="noreferrer">linktr.ee/<span>psychicstina</span></a></div><div class="f-dir-col f-align-center f-justify-center quote-author"><div class="avatar-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:100%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" 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alt=""/><picture><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/fa661e4c1948c390607aa064b767d605/e8c26/avatar-psychic-stina.webp 180w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/fa661e4c1948c390607aa064b767d605/3f975/avatar-psychic-stina.png" data-srcset="https://linktr.ee/creator-report/static/fa661e4c1948c390607aa064b767d605/3f975/avatar-psychic-stina.png 180w" alt="Psychic Stina"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/fa661e4c1948c390607aa064b767d605/e8c26/avatar-psychic-stina.webp 180w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/fa661e4c1948c390607aa064b767d605/3f975/avatar-psychic-stina.png" srcSet="https://linktr.ee/creator-report/static/fa661e4c1948c390607aa064b767d605/3f975/avatar-psychic-stina.png 180w" alt="Psychic Stina"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><p class="p2 pt-10 kelly-green fw-800">Psychic Stina</p><p class="p3 kelly-green">213.1K followers on TikTok</p></div></div></div></div></div><div id="Chapter-2" class="ch_2-container bg-light-blue pt-100 pb-90"><div class="base-grid intro"><p class="p2 eyebrow kelly-green">Chapter 2</p><h2 class="kelly-green mt-50">The Common Ground We Share</h2><p class="p1 kelly-green mt-30">Creators defy a one-size-fits-all definition, but they still have a few things in common. For starters, it turns out content creation isn't the main hustle for many in the creator economy.</p></div><div class="section_1-container pt-140 pb-120"><div class="base-grid"><div class="table-section"><div class="f-dir-col table-wrapper"><h4 class="uppercase kelly-green">Overview of time spent</h4><p class="p2 kelly-green pt-5">on content creation</p><div class="f-dir-col table mt-30"><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">66<span>%</span></h3><p class="p2 kelly-green">of creators consider themselves <span>part-time</span> creators</p></div><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">43<span>%</span></h3><p class="p2 kelly-green">of creators spend <span>less than or equal to 5 hours per week</span> creating content</p></div><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">36<span>%</span></h3><p class="p2 kelly-green">of creators have been making content for <span>less than or equal to 1 year</span></p></div></div></div><div class="f-dir-col f-justify-center image-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:121.70212765957447%"></div><picture><source media="(max-width: 850px)" 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alt=""/></picture><picture><source type="image/webp" media="(max-width: 850px)" data-srcset="https://linktr.ee/creator-report/static/6754a824f92d06779e8eb2f868aca4d4/95224/chapter-2-section-1-A.webp 475w" sizes="100vw"/><source media="(max-width: 850px)" data-srcset="https://linktr.ee/creator-report/static/6754a824f92d06779e8eb2f868aca4d4/87fc1/chapter-2-section-1-A.png 475w" sizes="100vw"/><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/f24676f7d89b286d142213d450e48d60/99fde/chapter-2-section-1-B.webp 470w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/f24676f7d89b286d142213d450e48d60/9cda0/chapter-2-section-1-B.png" data-srcset="https://linktr.ee/creator-report/static/f24676f7d89b286d142213d450e48d60/9cda0/chapter-2-section-1-B.png 470w" alt=""/></picture><noscript><picture><source type="image/webp" media="(max-width: 850px)" srcSet="https://linktr.ee/creator-report/static/6754a824f92d06779e8eb2f868aca4d4/95224/chapter-2-section-1-A.webp 475w" sizes="100vw"/><source media="(max-width: 850px)" srcSet="https://linktr.ee/creator-report/static/6754a824f92d06779e8eb2f868aca4d4/87fc1/chapter-2-section-1-A.png 475w" sizes="100vw"/><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/f24676f7d89b286d142213d450e48d60/99fde/chapter-2-section-1-B.webp 470w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/f24676f7d89b286d142213d450e48d60/9cda0/chapter-2-section-1-B.png" srcSet="https://linktr.ee/creator-report/static/f24676f7d89b286d142213d450e48d60/9cda0/chapter-2-section-1-B.png 470w" alt=""/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></div><div class="table-section"><div class="f-dir-col table-wrapper"><h4 class="uppercase kelly-green">Annual Income and Time Spent</h4><p class="p2 kelly-green pt-5">on content creation</p><p class="p3 kelly-green pt-20">The relationship between how much creators work and how much revenue they make isn’t an exact science.</p><div class="f-dir-col table mt-30"><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">53<span>%</span></h3><p class="p2 kelly-green">of creators who make<br /><span>less than $100 a year spent less than 5 hours a week</span> on content creation</p></div><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">32<span>%</span></h3><p class="p2 kelly-green">of creators who make<br /><span>$100-10K a year spent greater than 10 hours</span> a week on content creation</p></div><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">52<span>%</span></h3><p class="p2 kelly-green">of creators who make<br /><span>$50K-100K a year spent less than 10 hours</span> a week on content creation</p></div><div class="f-dir-row f-align-center ptb-30 table-item"><h3 class="kelly-green">48<span>%</span></h3><p class="p2 kelly-green">of creators who make<br /><span>$100K-500K a year spent greater than 10 hours</span> a week on content creation</p></div></div></div><div class="f-dir-col f-justify-center image-wrapper"><div 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srcSet="https://linktr.ee/creator-report/static/6754a824f92d06779e8eb2f868aca4d4/87fc1/chapter-2-section-1-A.png 475w" alt=""/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></div></div></div><div class="section_2-container mlr-20"><div class="chart-container bg-kelly-green ptb-80"><div class="base-grid"><div class="f-dir-col"><h4 class="peach">Beginner* creators and monetization</h4><p class="p2 peach mt-20">When people first dip their toes into the creator economy, they struggle to monetize.</p><div class="chart-legend mt-50"><p class="p2 peach mb-20">Annual Income</p><p class="p3 peach"><svg class="fill-neon-green" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$0-100</p><p class="p3 peach"><svg class="fill-peach" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$100-1K</p><p class="p3 peach"><svg class="fill-leaf-green" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$1K-5K</p><p class="p3 peach"><svg class="fill-grey-400" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$5K-10K</p><p class="p3 peach"><svg class="fill-light-blue" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$10K-50K</p><p class="p3 peach"><svg class="fill-grey-300" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$50K-100K</p><p class="p3 peach"><svg class="fill-grey-200" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$100K-500K</p><p class="p3 peach"><svg class="fill-grey-100" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>$500K+</p></div></div><div class="chart-wrapper"><div class="chart-box theme-neon-green" role="presentation"><h3 class="neon-green">59<span>%</span></h3><p class="p3 mt-20 neon-green">of beginner* creators haven’t monetized yet</p></div><div class="chart-box theme-white" role="presentation"><h3 class="white">35<span>%</span></h3><p class="p3 mt-20 white">of beginner* creators have monetized but earned below what can be considered as a “livable income”</p></div><div class="chart-box theme-sky-blue" role="presentation"><h3 class="sky-blue">6<span>%</span></h3><p class="p3 mt-20 sky-blue">of beginner* creators have earned greater than $10K</p></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 786 698"><path class="fill_b " 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d="M566.8,103.4l-41.8,63.2-4.9,7.4-83.9,127-30.9,46.7-.6,67.8-.4,41.9v2.4l-1.6,185.7c-3.9,0-7.9-.2-11.8,0-38.9,1.2-76.3,15-107.6,6.4-36.3-10-58.9-41.7-85.1-62.7-27.1-21.8-63.2-38.1-79.3-69.4-15.1-29.3-7.6-67.6-13-103-4.9-32.2-24.6-66-21.5-101.7,2.6-31,26.6-56.2,35.3-82.2,9.8-29.2,6.9-63.5,24.4-85.9,18.2-23.3,52.9-29.5,79.6-44.8,24.5-14,45.8-41.2,77.6-47.9,27.4-5.8,59.4,9.2,92.2,9.2s70.5-13.7,101-6.1c28.8,7.2,49.9,29.5,72.3,46.1Z" fill="#ccfc51"></path><path class="fill_j " d="M470.2,369.9c-1.5,7.9-9.3,13.3-14,19.7-2.4,3.3-4.3,7.4-6.6,11.1-2.1,3.3-4.5,6.3-8,8.3-2.9,1.7-6.1,2.4-9.5,2.8-5.3,.6-10.9,.3-15.9,1.1-1.7,.3-3.4,.6-5.1,1.1-1,.2-1.9,.5-2.9,.8-.6,.2-1.2,.3-1.8,.5-.5,.1-1.1,.3-1.6,.4-4.7,1.1-9.5,1.9-14.1,.5-7.7-2.3-13-10.5-20.1-16.4-6-5-15.3-8.2-20.5-16-5.4-8.2-4.1-17.9-5.5-25.6-1.6-8.9-5.5-18-2.4-25.9,3-7.6,12.2-11.8,18.9-17.9,6-5.4,10.4-14.2,18.7-18.1,7.3-3.4,15.9-.9,22.8-1.8,7.8-1,15.5-5.2,22.6-3,4.5,1.5,7.8,5.3,11.2,9.4,1.8,2.1,3.6,4.3,5.7,6.2,3.5,3.2,8.7,5.5,13,9,1.9,1.5,3.6,3.3,5,5.5,.5,.8,1,1.7,1.3,2.6,3,7,1.9,15,3.5,21.6,1.4,6.3,4.8,12.5,5.6,18.5,0,2,.1,3.8-.3,5.6h0Z" fill="#fcf4e7"></path></svg></div></div></div><div class="tables-container pt-60 pb-80"><div class="base-grid"><div class="f-dir-col"><p class="p2 kelly-green">Annual revenue for</p><h4 class="kelly-green">Full-Time Creators</h4><div class="table-item"><h3 class="kelly-green">12<span>%</span></h3><p class="f-dir-col f-justify-center p2 kelly-green">of full-time creators make <span class="fw-800">greater than $50k</span></p></div><div class="table-item"><h3 class="kelly-green">46<span>%</span></h3><p class="f-dir-col f-justify-center p2 kelly-green">of full-time creators make <span class="fw-800">less than $1K</span></p></div></div><div class="f-dir-col"><p class="p2 kelly-green">Annual revenue for</p><h4 class="kelly-green">Part-Time Creators</h4><div class="table-item"><h3 class="kelly-green">3<span>%</span></h3><p class="f-dir-col f-justify-center p2 kelly-green">of part-time creators make <span class="fw-800">greater than $50K</span></p></div><div class="table-item"><h3 class="kelly-green">68<span>%</span></h3><p class="f-dir-col f-justify-center p2 kelly-green">of part-time creators make <span class="fw-800">less than $1K</span></p></div></div></div></div></div><div class="section_3-container pt-130 pb-150"><div class="base-grid"><h4 class="align-center kelly-green">creat0r-reported stress levels</h4><p class="p2 align-center">Creators say they feel stressed regardless of income, but full-time creators tend to feel more fatigue than part-timers.</p><div class="f-dir-row f-align-center f-justify-center legend mt-40"><p class="p3 kelly-green"><svg class="fill-neon-green" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>Full-time creators</p><p class="p3 kelly-green"><svg class="fill-kelly-green" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" width="16px" height="16px"><circle cx="8" cy="8" r="8"></circle></svg>Part-time creators</p></div><div class="chart mt-40"><img src="https://linktr.ee/creator-report/static/f6a95f19413f737448bf9f1e5994e3b3/chapter-2-stress-chart.svg" alt="Creator Reported Stress Levels Chart"/></div><div class="f-dir-row f-justify-center f-align-center mt-20 help-text"><p class="p3">Drag to Explore</p></div></div></div><div class="creator_quotes-container theme-neon-green"><div class="base-grid"><h4 class="kelly-green align-center">From the source</h4><div class="quote-wrapper"><div class="f-dir-col f-justify-center quote"><p>“It’s hard to know what your brand is worth until you start getting multiple deals. <span>You’ll need experience negotiating.</span>”</p><a href="https://linktr.ee/mechanicallyincleyend" target="_blank" rel="noreferrer">linktr.ee/<span>mechanicallyincleyend</span></a></div><div class="f-dir-col f-align-center f-justify-center quote-author"><div class="avatar-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:100%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" 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alt=""/><picture><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/7475dd49d4e5d9811c0a20486dc7160f/e8c26/avatar-mechanicallyincleyend.webp 180w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/7475dd49d4e5d9811c0a20486dc7160f/3f975/avatar-mechanicallyincleyend.png" data-srcset="https://linktr.ee/creator-report/static/7475dd49d4e5d9811c0a20486dc7160f/3f975/avatar-mechanicallyincleyend.png 180w" alt="Mechanicallyincleyend"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/7475dd49d4e5d9811c0a20486dc7160f/e8c26/avatar-mechanicallyincleyend.webp 180w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/7475dd49d4e5d9811c0a20486dc7160f/3f975/avatar-mechanicallyincleyend.png" srcSet="https://linktr.ee/creator-report/static/7475dd49d4e5d9811c0a20486dc7160f/3f975/avatar-mechanicallyincleyend.png 180w" alt="Mechanicallyincleyend"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><p class="p2 pt-10 kelly-green fw-800">Mechanicallyincleyend</p><p class="p3 kelly-green">1.8M followers on TikTok</p></div></div><div class="quote-wrapper"><div class="f-dir-col f-justify-center quote"><p>“Giving away <span>free content</span> can help with <span>monetization</span>. My sales are highest when I host free webinars that inspire people to continue learning with me.”</p><a href="https://linktr.ee/missexcel" target="_blank" rel="noreferrer">linktr.ee/<span>missexcel</span></a></div><div class="f-dir-col f-align-center f-justify-center quote-author"><div class="avatar-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:99.45652173913044%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" 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alt=""/><picture><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/00ac7f46e40483c5ab98a0fba1cebb31/cea06/avatar-miss-excel.webp 184w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/00ac7f46e40483c5ab98a0fba1cebb31/adb67/avatar-miss-excel.png" data-srcset="https://linktr.ee/creator-report/static/00ac7f46e40483c5ab98a0fba1cebb31/adb67/avatar-miss-excel.png 184w" alt="Miss Excel"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/00ac7f46e40483c5ab98a0fba1cebb31/cea06/avatar-miss-excel.webp 184w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/00ac7f46e40483c5ab98a0fba1cebb31/adb67/avatar-miss-excel.png" srcSet="https://linktr.ee/creator-report/static/00ac7f46e40483c5ab98a0fba1cebb31/adb67/avatar-miss-excel.png 184w" alt="Miss Excel"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><p class="p2 pt-10 kelly-green fw-800">Miss Excel</p><p class="p3 kelly-green">749K followers on TikTok</p></div></div></div></div></div><div id="Chapter-3" class="ch_3-container bg-white pt-100 pb-90"><div class="base-grid"><div class="intro-container pb-140"><p class="p2 eyebrow kelly-green">Chapter 3</p><h2 class="kelly-green mt-50">What the future looks like for creators</h2><p class="p1 kelly-green mt-30">No matter what you’re creating – or who you’re creating for – we’ve got tips that can help you take your content, communities, and monetization to the next level.</p></div><div class="tip-wrapper bg-sky-blue mt-60 p-40"><div class="f-dir-row f-justify-between"><p class="p2 eyebrow bg-kelly-green white">Tip 1</p><h4>Seek out quality audiences over quantity</h4></div><p class="p2">You can <a href="https://linktr.ee/s/templates/sell/" class="leaf-green" target="_blank" rel="noreferrer"><strong>monetize small, engaged audiences</strong></a> that know and love your work. Rather than chasing <a href="https://linktr.ee/s/templates/grow/" class="leaf-green" target="_blank" rel="noreferrer"><strong>bigger follower counts</strong></a> or brand colaborations, focus on growing your owned plaforms.</p></div><div class="pie_charts-wrapper stacked ptb-100"><div class="piechart"><img src="https://linktr.ee/creator-report/static/d8ed2e2c2cc2b9e02e8c75c038204480/chapter-3-pie-1.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>12<span>%</span></h4><p class="p2">of creators say they <span class="fw-800">earned ≤$100</span> from a single brand collab</p></div></div><div class="piechart"><img src="https://linktr.ee/creator-report/static/85d2f76ceb7c9887837af81de28760dd/chapter-3-pie-2.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>2<span>%</span></h4><p class="p2">of creators' <span class="fw-800">largest audience</span> is on their website/blog</p></div></div><div class="piechart"><img src="https://linktr.ee/creator-report/static/754115d52e0299997692767305f3afee/chapter-3-pie-3.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>67<span>%</span></h4><p class="p2">of creators say they’ve <span class="fw-800">never collaborated</span> with a brand on your social channels</p></div></div><div class="piechart"><img src="https://linktr.ee/creator-report/static/9c128ea4dd8ba75ad519cde29c53c505/chapter-3-pie-4.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>25<span>%</span></h4><p class="p2">of creators earn the <span class="fw-800">most income</span> on their website/blog</p></div></div></div><div class="tip-wrapper bg-sky-blue mt-60 p-40"><div class="f-dir-row f-justify-between"><p class="p2 eyebrow bg-kelly-green white">Tip 2</p><h4>invest in niche content creation</h4></div><p class="p2">If you want to connect with new audiences, going mainstream isn't your only option. Find superfans by choosing to specialize.</p></div><div class="pie_charts-wrapper ptb-100"><div class="piechart"><img src="https://linktr.ee/creator-report/static/752c6c5eba85d864363ca3210d055969/chapter-3-pie-5.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>62<span>%</span></h4><p class="p2">of niche creators think specializing is helpful for <span class="fw-800">engagement and reach</span</p></div></div><div class="piechart"><img src="https://linktr.ee/creator-report/static/76eca0d967d17509cff6b4e7370decd9/chapter-3-pie-6.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>37<span>%</span></h4><p class="p2">of niche creators had engaged in a brand collab at least once (vs. 26% of non-niche creators)</p></div></div><div class="piechart"><img src="https://linktr.ee/creator-report/static/1c3c52c3ef4ab4616d691efb793e548b/chapter-3-pie-7.svg" alt=""/><div class="f-dir-col text-wrapper"><h4>7<span>%</span></h4><p class="p2">of niche creators earn <span class="fw-800">>$100K per year</span> (vs. 5% of non-niche creators)</p></div></div></div><div class="impact_table-wrapper mt-30 mb-100"><div class="text-wrapper"><p class="p2">Niche content creation's</p><h4>Impact on Monetization</h4></div><div class="table-wrapper mt-10"><div class="table-row"><p class="p3-ExtraBold align-center">Channels that earn creators revenue</p><p class="p3-ExtraBold align-center">Niche creators</p><p class="p3-ExtraBold align-center">Non-niche creators</p></div><div class="table-row"><p class="p2 align-center">Premium newsletters</p><h4 class="align-center">3%</h4><h4 class="align-center">2%</h4></div><div class="table-row"><p class="p2 align-center">E-courses</p><h4 class="align-center">10%</h4><h4 class="align-center">3%</h4></div><div class="table-row"><p class="p2 align-center">Paid downloadable resources</p><h4 class="align-center">10%</h4><h4 class="align-center">5%</h4></div><div class="table-row"><p class="p2 align-center">Affiliate marketing (excl. Amazon)</p><h4 class="align-center">15%</h4><h4 class="align-center">10%</h4></div><div class="table-row"><p class="p2 align-center">Ads</p><h4 class="align-center">13%</h4><h4 class="align-center">9%</h4></div><div class="table-row"><p class="p2 align-center">Influencer marketing</p><h4 class="align-center">14%</h4><h4 class="align-center">9%</h4></div><div class="table-row"><p class="p2 align-center">Own physical products</p><h4 class="align-center">23%</h4><h4 class="align-center">18%</h4></div></div></div><div class="tip-wrapper bg-sky-blue mt-60 p-40"><div class="f-dir-row f-justify-between"><p class="p2 eyebrow bg-kelly-green white">Tip 3</p><h4>Switch Up Channels and Format Types</h4></div><p class="p2">Emerging channels like Twitch, OnlyFans, and TikTok, and long-time favorites like Reddit and Snapchat, all offer growth opportunities. Beginners* are more likely to have their largest communities on these platforms than experienced** creators.</p></div><div class="biggest_platform-wrapper pt-100 pb-60"><img src="https://linktr.ee/creator-report/static/10dde3f54c027bea0a845ab5d0fdbeb2/chapter-3-platform-pie.svg" alt=""/><div class="f-dir-col f-justify-center stat-wrapper"><div class="stat-item"><h3>12<span>%</span></h3><p class="p2">of beginner* creators consider <span class="fw-800">TikTok</span> as their biggest platform (vs 6% of experienced creators)</p></div><div class="stat-item"><h3>16<span>%</span></h3><p class="p2">of beginner* creators consider <span class="fw-800">Facebook</span> as their biggest platform (vs 22% of experienced creators)</p></div></div></div><div class="content_formats-wrapper pt-60 pb-150"><div class="text-wrapper"><h4>number of content formats creators develop</h4><p class="p2">Platform popularity tends to ebb and flow, so show up <a href="https://linktr.ee/s/templates/grow" target="_blank" class="forest-green" rel="noreferrer"><strong>where your audience is</strong></a> with content tailored to their favorite channel. Most creators are already producing in multiple formats including long-form video, podcasts, and for apps.</p></div><div class="chart mt-100"><img src="https://linktr.ee/creator-report/static/acccd5831a1a4569797328bd2a3f569c/chapter-3-format-chart.svg" alt="Creator Reported Stress Levels Chart"/></div><div class="f-dir-row f-justify-center f-align-center mt-20 help-text"><p class="p3">Drag to Explore</p></div></div><div class="creator_quotes-container theme-peach"><div class="base-grid"><h4 class="kelly-green align-center">From the source</h4><div class="quote-wrapper"><div class="f-dir-col f-justify-center quote"><p>“Diversifying platforms gives you more opportunities to get bigger. Not everyone uses the platform you’re on the most.”</p><a href="https://linktr.ee/tommydraws" target="_blank" rel="noreferrer">linktr.ee/<span>tommydraws</span></a></div><div class="f-dir-col f-align-center f-justify-center quote-author"><div class="avatar-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:100%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" src="data:image/png;base64,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" alt=""/><picture><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/ca397ceb7dc9a9ed8f686e9e4849e062/7dc6a/avatar-tommydraws.webp 181w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/ca397ceb7dc9a9ed8f686e9e4849e062/c8163/avatar-tommydraws.png" data-srcset="https://linktr.ee/creator-report/static/ca397ceb7dc9a9ed8f686e9e4849e062/c8163/avatar-tommydraws.png 181w" alt="TommyDraws"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/ca397ceb7dc9a9ed8f686e9e4849e062/7dc6a/avatar-tommydraws.webp 181w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/ca397ceb7dc9a9ed8f686e9e4849e062/c8163/avatar-tommydraws.png" srcSet="https://linktr.ee/creator-report/static/ca397ceb7dc9a9ed8f686e9e4849e062/c8163/avatar-tommydraws.png 181w" alt="TommyDraws"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><p class="p2 pt-10 kelly-green fw-800">TommyDraws</p><p class="p3 kelly-green">1.1M followers on TikTok</p></div></div><div class="quote-wrapper"><div class="f-dir-col f-justify-center quote"><p>“We all have that one app we love, but <span>join the latest trending ones</span> too. Who knows, you may just become the best account on that platform!”</p><a href="https://linktr.ee/earlyretirementsq" target="_blank" rel="noreferrer">linktr.ee/<span>earlyretirementsq</span></a></div><div class="f-dir-col f-align-center f-justify-center quote-author"><div class="avatar-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:99.45652173913044%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" 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alt=""/><picture><source type="image/webp" data-srcset="https://linktr.ee/creator-report/static/b77b19e53812eb78d174ea9322145869/cea06/avatar-earlyretirement.webp 184w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://linktr.ee/creator-report/static/b77b19e53812eb78d174ea9322145869/adb67/avatar-earlyretirement.png" data-srcset="https://linktr.ee/creator-report/static/b77b19e53812eb78d174ea9322145869/adb67/avatar-earlyretirement.png 184w" alt="Early Retirement Squad"/></picture><noscript><picture><source type="image/webp" srcSet="https://linktr.ee/creator-report/static/b77b19e53812eb78d174ea9322145869/cea06/avatar-earlyretirement.webp 184w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="object-fit:contain;opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://linktr.ee/creator-report/static/b77b19e53812eb78d174ea9322145869/adb67/avatar-earlyretirement.png" srcSet="https://linktr.ee/creator-report/static/b77b19e53812eb78d174ea9322145869/adb67/avatar-earlyretirement.png 184w" alt="Early Retirement Squad"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><p class="p2 pt-10 kelly-green fw-800">Early Retirement Squad</p><p class="p3 kelly-green">212.2K followers on TikTok</p></div></div></div></div></div></div><div class="footer-container bg-kelly-green plr-20 pt-40 pb-20"><h2 class="neon-green uppercase">Thanks for Reading</h2><div class="image-wrapper"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper"><div aria-hidden="true" style="padding-top:46.263345195729535%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;object-fit:contain" decoding="async" 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Linktree is making sense of this evolving economy by working with the people who lead it–the creators. We’re the go-to partner for creators, and thanks to this one-of-a-kind relationship, we can connect the rest of our industry to their world.<br /><br />From partnerships with key players to unique interactive tools that can't be found anywhere else – <span>everything we do and make exists to help creators thrive.</span></p><a href="https://linktr.ee/" class="btn filled-neon_green mtb-30">Get Started for Free</a><p class="p2 white mb-40">Interested in being in a future campaign? <a class="white underline fw-800" href="https://linktree-forms.typeform.com/to/z7awM7t0">Enter Here.</a></p><div class="f-dir-row f-align-center mt-20"><a class="mr-20" href="https://linktr.ee/linktr.ee" target="_blank" rel="noreferrer"><svg width="29" height="27" viewBox="0 0 29 27" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.4998 8.99658L11.1081 2.67105C10.6499 1.84598 9.45797 1.84598 8.99975 2.67105L1.11586 16.9724C0.748996 17.7056 1.29905 18.5307 2.12412 18.5307H7.3496V23.9394C7.3496 24.4894 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hidden"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M16 28C22.6274 28 28 22.6274 28 16C28 9.37258 22.6274 4 16 4C9.37258 4 4 9.37258 4 16C4 22.6274 9.37258 28 16 28Z" stroke="#004C12" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M16 10.667H16.0133" stroke="#004C12" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M14.668 16H16.0013V21.3333H17.3346" stroke="#004C12" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><div class="footnotes-wrapper "><button class="close-button bg-neon-green"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15.6666 22.3333L15.6666 9" stroke="#004C12" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M15.6666 22.3333L10.3333 17" stroke="#004C12" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M15.6667 22.3333L21 17" stroke="#004C12" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><div class="footnotes bg-kelly-green p-50"><h4 class="neon-green uppercase pb-10 mb-10 ">Research Methods</h4><p class="p3 white">*Beginner creators: <12 months of experience</p><p class="p3 white">**Experienced creators: 3+ years of experience</p><p class="p2-ExtraBold white mt-20">Methodology</p><p class="p3 white mt-10"><span class="fw-800">Linktree Creator Economy Research (2021):</span> Referenced internal Linktree data and external data from Statista, Omnicore Agency, Global Media Insight, and the social media platforms referenced. Total active users for each platform were broken down by the number of followers. TikTok analysis did not include Douyin.</p><p class="p3 white mt-10"><span class="fw-800">Linktree Creator Survey (2021):</span> Surveyed 9,576 Linktree users. The survey had a 95% completion rate. Response rates to individual questions varied due to open-ended questions and qualitative data. Percentages for all quantitative data were rounded to the nearest tenth or the nearest whole number as fit.</p><p class="p3 white mt-10"><span class="fw-800">Linktree Creator Outreach (2021):</span> Emailed select creators on Linktree with interview questions. Responses were tweaked for flow and length with respondents’ permission and approval. Follower counts noted are from early February 2022.</p><p class="p2-ExtraBold white mt-40">Sources</p><p class="p3 white">Chapter 1: Linktree, Creator Economy Research, 2021.</p><p class="p3 white">Chapter 2-3: Linktree, Creator Survey, n=9,576, 2021.</p></div></div></div></main></div></div><div id="gatsby-announcer" style="position:absolute;top:0;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border:0" aria-live="assertive" aria-atomic="true"></div></div><script id="gatsby-script-loader">/*<![CDATA[*/window.pagePath="/";/*]]>*/</script> <script id="gatsby-chunk-mapping" > window.___chunkMapping="{\"app\":[\"/app-73400f89fa8896d31050.js\"],\"component---src-pages-index-js\":[\"/component---src-pages-index-js-34543babf2480e87c1d6.js\"]}"; </script> <script>window.___webpackCompilationHash="864f9c0b8b78b8249ed7";</script><script src="https://linktr.ee/creator-report/webpack-runtime-69edaa9d801df4ed8465.js" async></script><script src="https://linktr.ee/creator-report/framework-6a525285796fb83f2864.js" async></script><script src="https://linktr.ee/creator-report/app-73400f89fa8896d31050.js" async></script></body></html>