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Understand 300+ essential terms, acronyms, and jargon for Amazon sellers and ecommerce pros."> <meta name="twitter:image" content="https://cdn.prod.website-files.com/63247c6027235d4f82308856/66bf21745a5fe112907ec0d8_og-Amazon%20Glossary.png"> <meta name="twitter:site" content="@Carbon6io"> <style> .results {display:block;} .noresults {display:none;} /* .active {background-color: #ff00f9;border-radius: 42px;} */ .c6-glos-search-dropdown-list.w-dropdown-list.w--open { -webkit-box-shadow: 0 9px 8px 2px rgba(0,0,0,0.15); -moz-box-shadow: 0 9px 8px 2px rgba(0,0,0,0.15); box-shadow: 0 9px 8px 2px rgba(0,0,0,0.15); } </style></head><body class="c6-main-header-white-custom"><nav id="header" class="c6-main-header-custom c6-main-header-custom-white"><div class="c6-main-header-wrapper-custom"><a href="/" class="c6-logo-custom w-inline-block"><div class="c6-header-logo-custom w-embed"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 35 40"> <path fill="#000" d="M34.641 16.674v-6.67L28.866 6.67 25.348 8.7l-2.252-1.3V3.335L17.321 0l-5.776 3.335V7.4L9.293 8.7 5.776 6.67 0 10.005v6.668l3.521 2.033v2.606L0 23.346v6.669l5.776 3.335 3.533-2.04 2.236 1.29v4.066l5.776 3.335 5.775-3.335V32.6l2.236-1.29 3.534 2.04 5.775-3.335v-6.669l-3.521-2.033v-2.606l3.521-2.033Zm-11.55 6.672v4.052l-2.249 1.297-3.521-2.032-3.522 2.032-2.248-1.297v-4.052L8.03 21.313v-2.606l3.521-2.033v-4.07l2.248-1.298 3.522 2.032 3.521-2.032 2.248 1.297v4.071l3.522 2.033v2.606l-3.522 2.033Z"/> </svg></div><div class="text-block-295">Carbon 6</div></a><div class="c6-main-header-nav-custom"><div class="c6-main-header-nav-item-custom c6-main-header-nav-item-spec-custom"><a href="#" class="c6-main-header-nav-item-link-custom c6-bigger-res-nav-link w-inline-block"><div class="c6-main-header-nav-item-text-custom c6-header-nav-outline-item">Solutions</div><div class="c6-main-header-nav-item-arrow-custom c6-header-nav-outline-item"></div></a><div id="solutions-submenu-desk" class="c6-main-header-nav-special-sub-custom c6-main-header-sub-menu-custom"><div class="c6-main-header-nav-sub-wrapper-new"><div class="c6-main-header-nav-sub-cols"><div class="c6-main-header-nav-sub-col"><div class="c6-main-header-nav-sub-col-head c6-main-header-nav-sub-col-head-spec pink"><div class="c6-main-header-nav-sub-col-head-txt"><strong>Reimbursements & Profit Recovery </strong></div></div><div class="c6-main-header-nav-sub-col-tool-wrap"><a href="/seller-investigators" data-menu-tool="Seller_Investigators" class="c6-main-header-nav-sub-col-tool pink w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.6325" height="73.6325" rx="8.8359" fill="#303AB2"/> <path d="M58.9052 49.2418L49.4135 42.3388L35.6074 58.9061H21.9739L58.9052 14.7266V49.2418Z" fill="#1AFFEE"/> <path d="M14.7258 24.3908L24.2175 31.2939L38.0236 14.7266H51.6571L14.7258 58.9061V24.3908Z" fill="#1AFFEE"/> </svg> <style> .c6-main-header-nav-sub-col-wrap-svg svg { width: 60px; height: 60px; } @media (max-width: 1279px) { .c6-main-header-nav-sub-col-wrap-svg svg { width: 50px; height: 50px; } } </style></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">FBA REIMBURSEMENTS</p><p class="c6-main-header-nav-sub-col-txt-subhead">Seller Investigators by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Recover reimbursements and get your money back from Amazon.</p></div></div></a><a href="/chargeguard" data-menu-tool="ChargeGuard" class="c6-main-header-nav-sub-col-tool pink w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="75" viewBox="0 0 74 75" fill="none"> <rect y="0.632568" width="73.6325" height="73.6325" rx="8.8359" fill="#1AFFEE"/> <path d="M40.5068 33.7531L44.1799 30.0828L36.8167 22.7167L22.1044 37.4489L36.811 52.2038L51.5716 37.4546H36.8224L40.521 41.1362L36.8138 44.7922L29.4165 37.4489L36.8138 30.0657L40.5011 33.7502L40.5068 33.7531ZM36.8195 58.5273L15.7411 37.4489L36.8167 16.3704L47.3559 26.9097L51.5403 22.7224L44.1771 15.3591H29.4534L14.7269 30.0856V44.8121L29.4534 59.5386H44.1799L58.9064 44.8121V36.4291L36.8167 58.5245L36.8195 58.5273Z" fill="#1A172E"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">AMAZON 1P VENDOR RECOVERY</p><p class="c6-main-header-nav-sub-col-txt-subhead">ChargeGuard by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Automate profit recovery for chargeback fees, shortages, and accruals.</p></div></div></a></div></div><div class="c6-main-header-nav-sub-col"><div class="c6-main-header-nav-sub-col-head aqua c6-main-header-nav-sub-col-border"><div class="c6-main-header-nav-sub-col-head-txt black"><strong>Advertising & DSP<br/> </strong></div></div><div class="c6-main-header-nav-sub-col-tool-wrap border"><a href="/pixelme" data-menu-tool="PixelMe" class="c6-main-header-nav-sub-col-tool aqua w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.6325" height="73.6325" rx="8.8359" fill="#2E0077"/> <path d="M45.0989 32.5019V45.1H32.5008L18.6947 58.9061H58.905V18.6958L45.0989 32.5019Z" fill="#1AFFEE"/> <path d="M28.5319 41.1307V28.5327H41.1299L54.936 14.7266H14.7258V54.9368L28.5319 41.1307Z" fill="#1AFFEE"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">EXTERNAL TRAFFIC</p><p class="c6-main-header-nav-sub-col-txt-subhead">PixelMe by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Boost rank and ROAS with revolutionary off-Amazon advertising.</p></div></div></a><a href="/dsp-prime" data-menu-tool="DSP_Prime" class="c6-main-header-nav-sub-col-tool aqua w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.63" height="73.63" rx="8.64463" fill="#AFFF00"/> <path d="M36.9846 11.5139L15.0034 24.2024V49.5794L36.9846 62.2679L58.9659 49.5794V24.2024L36.9846 11.5139ZM50.7351 44.8142L36.9986 52.7515L23.2621 44.8142V28.9536L36.9986 21.0163L50.7351 28.9536V44.8142Z" fill="#303AB2"/> <path d="M27.5801 31.455V42.3268L36.9847 47.7628L46.4032 42.3268V31.455L36.9847 26.019L27.5801 31.455Z" fill="#303AB2"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">AMAZON DSP CAMPAIGNS</p><p class="c6-main-header-nav-sub-col-txt-subhead">DSP Prime by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Create new revenue streams with strategic DSP management.</p></div></div></a><a href="/ppcentourage" data-menu-tool="PPC_Entourage" class="c6-main-header-nav-sub-col-tool aqua w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.6325" height="73.6325" rx="8.8359" fill="#303AB2"/> <path d="M33.7099 36.8161L36.8163 39.9224L49.4144 27.3244L36.8163 14.7263L14.7266 36.8161L36.8163 58.9058L58.9061 36.8161L53.3836 31.2936L36.8163 47.861L25.7714 36.8161L36.8163 25.7712L40.7856 29.7404L33.7099 36.8161Z" fill="#FF00F9"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">AMAZON PPC</p><p class="c6-main-header-nav-sub-col-txt-subhead">PPC Entourage by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Drive profitability with optimized custom PPC campaigns.</p></div></div></a></div></div><div class="c6-main-header-nav-sub-col"><div class="c6-main-header-nav-sub-col-head grn"><div class="c6-main-header-nav-sub-col-head-txt black"><strong>Inventory & Sourcing </strong></div></div><div class="c6-main-header-nav-sub-col-tool-wrap border-r"><a href="/sostocked" data-menu-tool="SoStocked" class="c6-main-header-nav-sub-col-tool grn w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect y="0.265137" width="73.6325" height="73.6325" rx="8.8359" fill="#5B22E5"/> <path d="M36.7791 14.9917L22.973 29.8333V59.1712L50.5852 29.8333L36.7791 14.9917Z" fill="#FF00F9"/> <path d="M50.5847 59.171V39.4973L41.4382 49.3342L50.5847 59.171Z" fill="#FF00F9"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">INVENTORY/DEMAND PLANNING</p><p class="c6-main-header-nav-sub-col-txt-subhead">SoStocked by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Forecast demand and protect against Amazon’s rising inventory fees.</p></div></div></a><a href="/scanunlimited" data-menu-tool="ScanUnlimited" class="c6-main-header-nav-sub-col-tool grn w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="75" viewBox="0 0 74 75" fill="none"> <rect y="0.897461" width="73.6325" height="73.6325" rx="8.8359" fill="#FF00F9"/> <path d="M36.8155 23.8708H23.0094L14.7258 37.6769L23.0094 51.483H36.8155L45.0992 37.6769L36.8155 23.8708Z" fill="white"/> <path d="M50.6211 23.8708H43.3729L51.6566 37.6769L43.3729 51.483H50.6211L58.9048 37.6769L50.6211 23.8708Z" fill="white"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">WHOLESALE SOURCING</p><p class="c6-main-header-nav-sub-col-txt-subhead">ScanUnlimited by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Source faster and smarter with the leading wholesale product dashboard.</p></div></div></a></div></div><div class="c6-main-header-nav-sub-col"><div class="c6-main-header-nav-sub-col-head c6-main-header-nav-sub-col-head-spec-r blue"><div class="c6-main-header-nav-sub-col-head-txt"><strong>Data & Operations </strong></div></div><div class="c6-main-header-nav-sub-col-tool-wrap"><a href="/sellerassist" data-menu-tool="SellerAssist" class="c6-main-header-nav-sub-col-tool blue w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.63" height="73.63" rx="8.64463" fill="#F9635D"/> <path d="M30.0423 47.6593L30.5746 46.7342L35.5959 38.0386L35.7745 37.7303L35.5959 37.4219L31.7009 30.6739L35.4207 24.2342H43.5677L43.7462 23.9258L48.7675 15.2302L49.2998 14.3052H29.6885L29.51 14.6135L20.4152 30.3655L20.2367 30.6739L20.4152 30.9822L29.51 46.7375L30.0423 47.6625V47.6593Z" fill="#303AB2"/> <path d="M53.2046 42.9073L44.1098 27.1521L43.5775 26.2271L43.0452 27.1521L38.0239 35.8477L37.8454 36.156L38.0239 36.4644L41.9189 43.2125L38.1992 49.6522H30.0521L29.8736 49.9605L24.8523 58.6561L24.32 59.5811H43.9313L44.1098 59.2728L53.2046 43.5176L53.3831 43.2092L53.2046 42.9009V42.9073Z" fill="#303AB2"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">SELLER CENTRAL SUPPORT</p><p class="c6-main-header-nav-sub-col-txt-subhead">SellerAssist by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Streamline your operations with a dedicated team of Seller Support experts.</p></div></div></a><a href="/d8adriven" data-menu-tool="D8aDriven" class="c6-main-header-nav-sub-col-tool blue w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.6325" height="73.6325" rx="8.8359" fill="#5B22E4"/> <path d="M31.4036 14.7261H22.9907L14.7269 58.8018L28.374 58.9266L31.2556 58.8018L39.5194 14.7261H31.4036Z" fill="#AFFF00"/> <path d="M50.5395 14.7261H45.0303L36.7665 58.8018L45.0303 58.9266L56.0498 47.7823L58.8033 28.4979L50.5395 14.7261Z" fill="#AFFF00"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">OPERATIONS & INSIGHTS</p><p class="c6-main-header-nav-sub-col-txt-subhead">D8aDriven by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Drive better decision-making with AI-powered insights and action items.</p></div></div></a><a href="/managebystats" data-menu-tool="ManageByStats" class="c6-main-header-nav-sub-col-tool blue w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.6325" height="73.6325" rx="8.8359" fill="#5B22E5"/> <path d="M34.0555 28.5327L23.0106 21.1119L14.7269 25.7714V35.4357L23.0106 30.7761L34.0555 38.1969L58.9064 24.3908V14.7266L34.0555 28.5327Z" fill="white"/> <path d="M23.0107 37.1617L14.7271 41.8212V58.9063H58.9066V30.7764L34.0556 44.5825L23.0107 37.1617Z" fill="white"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">DATA MANAGEMENT</p><p class="c6-main-header-nav-sub-col-txt-subhead">ManageByStats by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Analyze and optimize your  Amazon profits in one dashboard.</p></div></div></a><a href="/amzalert" data-menu-tool="AMZAlert" class="c6-main-header-nav-sub-col-tool blue w-inline-block"><div class="c6-main-header-nav-sub-col-wrap"><div class="c6-main-header-nav-sub-col-wrap-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewBox="0 0 74 74" fill="none"> <rect width="73.6325" height="73.6325" rx="8.8359" fill="#2E0077"/> <path d="M26.6348 41.8925V53.6277L36.8168 59.4953L46.9988 53.6277V41.8925L36.8168 36.0249L26.6348 41.8925Z" fill="#FF00F9"/> <path d="M36.8191 15.3157L14.7266 28.0863L21.457 38.4409L36.8163 29.6395L52.1756 38.4409L58.9061 28.0863L36.8191 15.3157Z" fill="#FF00F9"/> </svg></div><div class="c6-main-header-nav-sub-col-txt-wrap"><p class="c6-main-header-nav-sub-col-txt-head">LISTING ALERTS</p><p class="c6-main-header-nav-sub-col-txt-subhead">AMZAlert by Carbon6</p><p class="c6-main-header-nav-sub-col-txt-desc">Monitor your Amazon listings and competitors 24/7/365.</p></div></div></a></div></div></div></div></div></div><div class="c6-main-header-nav-item-custom"><a href="#" class="c6-main-header-nav-item-link-custom c6-bigger-nav-link w-inline-block"><div class="c6-main-header-nav-item-text-custom">Resources</div><div class="c6-main-header-nav-item-arrow-custom"></div></a><div class="c6-main-header-nav-sub-menu-custom c6-main-header-sub-menu-custom"><a href="/blog" class="c6-main-header-nav-sub-menu-item-custom-3">Carbon6 Blog</a><a href="/amazon-glossary" aria-current="page" class="c6-main-header-nav-sub-menu-item-custom-3 w--current">Amazon Seller Glossary</a><a href="/maximizeprofits" class="c6-main-header-nav-sub-menu-item-custom-3">Free Tools & White Papers</a><a href="https://www.youtube.com/playlist?list=PLur1-EORG0GVxa0LY9rmBXmk_AGvrj-Ao" target="_blank" class="c6-main-header-nav-sub-menu-item-custom-3 c6-main-header-nav-sub-menu-item-no-border-custom">Webinar Series</a></div></div><div class="c6-main-header-nav-item-custom"><a href="#" class="c6-main-header-nav-item-link-custom w-inline-block"><div class="c6-main-header-nav-item-text-custom">Partners</div><div class="c6-main-header-nav-item-arrow-custom"></div></a><div class="c6-main-header-nav-sub-menu-custom c6-main-header-sub-menu-custom"><a href="/partners" class="c6-main-header-nav-sub-menu-item-custom-3">Our Partners</a><a href="/ecom-services-directory" class="c6-main-header-nav-sub-menu-item-custom-3">Ecom Services Directory</a><a href="/affiliates" class="c6-main-header-nav-sub-menu-item-custom-3 c6-main-header-nav-sub-menu-item-no-border-custom">Affiliate Program</a></div></div><div class="c6-main-header-nav-item-custom"><a href="#" class="c6-main-header-nav-item-link-custom w-inline-block"><div class="c6-main-header-nav-item-text-custom">Community</div><div class="c6-main-header-nav-item-arrow-custom"></div></a><div class="c6-main-header-nav-sub-menu-custom c6-main-header-sub-menu-custom"><a href="/community" class="c6-main-header-nav-sub-menu-item-custom-3">Meet Our Experts</a><a href="/amazon-seller-events" class="c6-main-header-nav-sub-menu-item-custom-3">Ecom Events Calendar</a></div></div></div><div class="c6-main-header-nav-cta-custom"><a href="https://app.carbon6.io/home?utm_source=ed_rosenberg_test" class="c6-main-header-nav-cta-btn-custom c6-header-nav-outline-item c6-white-menu-btn w-inline-block"><div class="c6-main-header-nav-cta-btn-custom-txt c6-white-menu-btn">Login</div></a><a data-oncehub="SOIDIV_Carbon6BookaCall" data-popup="oncehub" data-so-page="Carbon6BookaCall" data-w-id="2f0fbcfb-bb54-50ee-ef18-ad707baf431a" href="#" class="c6-main-header-nav-cta-btn-custom c6-header-nav-full-btn c6-white-menu-btn w-inline-block"><div class="c6-header-nav-full-outline-item-txt c6-white-menu-btn">Book a Call</div><div class="c6-header-nav-full-btn-hover-box"></div></a></div><div class="c6-burger-menu-element-custom w-embed"><div class="c6-burger-menu-custom"> <div class="c6-menu-icon-custom"></div> </div> <style> .c6-burger-menu-custom { width: 33px; height: 33px; border-radius: 5px; display: block; position: relative; cursor: pointer; } .c6-burger-menu-custom .c6-menu-icon-custom { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); background: #fff; width: 66%; height: 3px; border-radius: 3px; transition: all 550ms ease-in-out; } .c6-burger-menu-custom .c6-menu-icon-custom.close-menu { transform: translate(-50%,-50%) rotate(45deg); } .c6-burger-menu-custom .c6-menu-icon-custom.close-menu::before { top: 50%; left: 50%; transform: translate(-50%,-50%) rotate(90deg); } .c6-burger-menu-custom .c6-menu-icon-custom.close-menu::after { display: none; } .c6-burger-menu-custom .c6-menu-icon-custom::after, .c6-burger-menu-custom .c6-menu-icon-custom::before { content: ""; position: absolute; display: block; background: #fff; width: 100%; height: 3px; border-radius: 3px; } .c6-burger-menu-custom .c6-menu-icon-custom::before { top: 7px; } .c6-burger-menu-custom .c6-menu-icon-custom::after { bottom: 7px; } </style></div><div data-id="book-demo" class="c6-v3-home-form-popup"><div data-id="book-demo" class="c6-v3-home-form-popup-wrap"><div class="c6-v3-home-form-popup-exit"><div class="c6-v3-home-form-popup-exit-svg w-embed"><svg xmlns="http://www.w3.org/2000/svg" fill="none"> <path stroke="#fff" stroke-width="2" d="m1 1 12.5 12.5m0-12.5L1 13.5"></path> </svg></div></div><div class="c6-v3-home-popup-form w-embed"><div data-so-page="" data-height="460" data-style="border: 0px solid #d8d8d8; min-width: 290px; max-width: 900px;" data-psz="00"></div></div><div class="c6-v3-home-form-popup-loader"><div class="c6-v3-home-form-popup-loader-img w-embed"><span class="spinner" ng-style="spinnerStyle" style="border-top: 3px solid rgb(0, 109, 175);"></span> <style> .spinner { -webkit-animation: load3 1s linear infinite; -moz-animation: load3 1s linear infinite; -o-animation: load3 1s linear infinite; animation: load3 1s linear infinite; border: 3px solid #d8d8d8; border-radius: 50%; border-top-color: currentcolor; display: inline-block; height: 95px; left: 0; position: absolute; top: 0; vertical-align: middle; width: 95px } @media screen and (max-width: 579px) { .spinner { height: 38px; width: 38px } } @-webkit-keyframes load3 { 0% { transform: rotate(0deg) } to { transform: rotate(1turn) } } @keyframes load3 { 0% { transform: rotate(0deg) } to { transform: rotate(1turn) } } </style></div></div></div></div></div><div class="c6-main-header-mobile-menu-custom"><div class="c6-main-header-nav-custom c6-main-header-nav-custom-mobile"><div class="c6-main-header-nav-item-custom c6-main-header-nav-item-spec-custom"><a href="#" class="c6-main-header-nav-item-link-custom w-inline-block"><div class="c6-main-header-nav-item-text-custom">Solutions</div><div class="c6-main-header-nav-item-arrow-custom"></div></a><div id="solutions-submenu-res" class="c6-main-header-nav-special-sub-custom c6-main-header-sub-menu-custom"><div class="c6-main-header-nav-sub-wrapper-new"><div class="c6-main-header-nav-sub-multi-rows-new-2"><div class="c6-main-header-nav-sub-row-new-heading-wrap"><div class="c6-main-header-nav-sub-row-new-heading">Reimbursements & Profit Recovery</div><div class="c6-main-header-nav-item-arrow-custom c6-main-header-nav-item-arrow-custom-new"></div></div><div class="c6-main-header-nav-sub-row-new-wrap"><div class="c6-main-header-nav-sub-row-new-2"><a href="/seller-investigators" data-menu-tool="Seller_Investigators" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e78962beafe4165b2c33_GroupSI.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">FBA REIMBURSEMENTS</div><div class="c6-main-header-nav-sub-row-heading-new-up">Seller Investigators by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Recover reimbursements and get your money back from Amazon.</div></div></a><a href="/chargeguard" data-menu-tool="ChargeGuard" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e782c89255d2a792299d_GroupCG.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">AMAZON 1P VENDOR RECOVERY</div><div class="c6-main-header-nav-sub-row-heading-new-up">ChargeGuard by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Automate profit recovery for chargeback fees, shortages, and accruals.</div></div></a></div></div><div class="c6-main-header-nav-sub-row-new-heading-wrap"><div class="c6-main-header-nav-sub-row-new-heading">Advertising & DSP</div><div class="c6-main-header-nav-item-arrow-custom c6-main-header-nav-item-arrow-custom-new"></div></div><div class="c6-main-header-nav-sub-row-new-wrap c6-main-header-nav-sub-row-new-wrap-spec"><div class="c6-main-header-nav-sub-row-new-2"><a href="/pixelme" data-menu-tool="PixelMe" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e82ff02d53dfd23d928e_GroupPxlM.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">EXTERNAL TRAFFIC</div><div class="c6-main-header-nav-sub-row-heading-new-up">PixelMe by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Boost rank and ROAS with revolutionary off-Amazon advertising.</div></div></a><a href="/dsp-prime" data-menu-tool="DSP_Prime" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/6655eecb8610f2d83ac871ad_DSP%20Prime%20Icon%201.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new"><span class="tools-submenu-item-header">AMAZON DSP CAMPAIGNS</span></div><div class="c6-main-header-nav-sub-row-heading-new-up">DSP Prime by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new c6-cp">Create new revenue streams with strategic DSP management.</div></div></a><a href="/ppcentourage" data-menu-tool="PPC_Entourage" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e874e695b64a418e7d69_GroupPPC.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">AMAZON PPC</div><div class="c6-main-header-nav-sub-row-heading-new-up">PPC Entourage by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Drive profitability with optimized custom PPC campaigns.</div></div></a></div></div><div class="c6-main-header-nav-sub-row-new-heading-wrap"><div class="c6-main-header-nav-sub-row-new-heading">Inventory & Sourcing</div><div class="c6-main-header-nav-item-arrow-custom c6-main-header-nav-item-arrow-custom-new"></div></div><div class="c6-main-header-nav-sub-row-new-wrap c6-main-header-nav-sub-row-new-wrap-spec"><div class="c6-main-header-nav-sub-row-new-2"><a href="/sostocked" data-menu-tool="SoStocked" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e78e2b9de8d450ead1f1_GroupSS.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">INVENTORY/DEMAND PLANNING</div><div class="c6-main-header-nav-sub-row-heading-new-up">SoStocked by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Intelligently manage inventory with advanced forecasting.</div></div></a><a href="/scanunlimited" data-menu-tool="ScanUnlimited" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e77359b3c21183732d6e_GroupSU.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">WHOLESALE SOURCING</div><div class="c6-main-header-nav-sub-row-heading-new-up">ScanUnlimited by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Source faster and smarter with the leading wholesale product dashboard.</div></div></a><a href="#" class="c6-main-header-nav-sub-row-item-new c6-main-header-nav-sub-row-item-new-spec w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e8a11cc0b3fd8186a175_GroupST.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">LISTING MANAGEMENT</div><div class="c6-main-header-nav-sub-row-p-new">Optimize your Amazon listings with the all-in-one seller toolbox.</div></div></a><a href="#" class="c6-main-header-nav-sub-row-item-new c6-main-header-nav-sub-row-item-new-spec w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e770f48656f256860367_GrouPM.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">MERCH ON DEMAND</div><div class="c6-main-header-nav-sub-row-p-new">Download the #1 free Chrome extension for Merch on Demand.</div></div></a></div></div><div class="c6-main-header-nav-sub-row-new-heading-wrap"><div class="c6-main-header-nav-sub-row-new-heading">Data & Operations</div><div class="c6-main-header-nav-item-arrow-custom c6-main-header-nav-item-arrow-custom-new"></div></div><div class="c6-main-header-nav-sub-row-new-wrap c6-main-header-nav-sub-row-new-wrap-spec"><div class="c6-main-header-nav-sub-row-new-2"><a href="/sellerassist" data-menu-tool="SellerAssist" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e9c4a32d8f869b4b5fe5_SellerAssist.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new"><span class="tools-submenu-item-header">SELLER CENTRAL SUPPORT</span></div><div class="c6-main-header-nav-sub-row-heading-new-up">SellerAssist by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new c6-sa">Streamline your operations with a dedicated team of Seller Support experts.</div></div></a><a href="/d8adriven" data-menu-tool="D8aDriven" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e77b59b3c21183733747_GroupDD.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">OPERATIONS & INSIGHTS</div><div class="c6-main-header-nav-sub-row-heading-new-up">D8aDriven by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Drive better decision-making with AI-powered insights and action items.</div></div></a><a href="/managebystats" data-menu-tool="ManageByStats" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e785209905667571d5f2_GroupMBS.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">DATA MANAGEMENT</div><div class="c6-main-header-nav-sub-row-heading-new-up">ManageByStats by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Analyze and optimize your Amazon profits in one dashboard.</div></div></a><a href="/amzalert" data-menu-tool="AMZAlert" class="c6-main-header-nav-sub-row-item-new w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2e77fd8c8bb5512477521_GroupAA.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new">LISTING ALERTS</div><div class="c6-main-header-nav-sub-row-heading-new-up">AMZAlert by Carbon6</div><div class="c6-main-header-nav-sub-row-p-new">Monitor your Amazon listings and competitors 24/7/365.</div></div></a></div></div><div class="c6-main-header-nav-sub-row-new-2"><a href="#" class="c6-main-header-nav-sub-row-item-new c6-main-header-nav-sub-row-item-new-spec w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/63247c6027235d4f82308856/65f2ea866a72cdde5e6b2d95_Group%202.svg" alt="" class="c6-main-header-nav-sub-row-svg-img"/><div class="c6-main-header-nav-sub-row-text-wrapper-new"><div class="c6-main-header-nav-sub-row-heading-new"><span class="tools-submenu-item-header">LISTING CREATIVE</span></div><div class="c6-main-header-nav-sub-row-p-new c6-cp">Repurpose and optimize your Amazon listing creative.</div></div></a></div></div></div></div></div><div class="c6-main-header-nav-item-custom"><a href="#" class="c6-main-header-nav-item-link-custom w-inline-block"><div class="c6-main-header-nav-item-text-custom">Resources</div><div class="c6-main-header-nav-item-arrow-custom"></div></a><div class="c6-main-header-nav-sub-menu-custom c6-main-header-sub-menu-custom"><a href="/blog" class="c6-main-header-nav-sub-menu-item-custom-3">Carbon6 Blog</a><a href="/amazon-glossary" aria-current="page" class="c6-main-header-nav-sub-menu-item-custom-3 w--current">Amazon Seller Glossary</a><a href="/maximizeprofits" class="c6-main-header-nav-sub-menu-item-custom-3">Free Tools & White Papers</a><a href="https://www.youtube.com/playlist?list=PLur1-EORG0GVxa0LY9rmBXmk_AGvrj-Ao" target="_blank" class="c6-main-header-nav-sub-menu-item-custom-3 c6-main-header-nav-sub-menu-item-no-border-custom">Webinar Series</a></div></div><div class="c6-main-header-nav-item-custom"><a href="#" class="c6-main-header-nav-item-link-custom w-inline-block"><div class="c6-main-header-nav-item-text-custom">Partners</div><div class="c6-main-header-nav-item-arrow-custom"></div></a><div class="c6-main-header-nav-sub-menu-custom c6-main-header-sub-menu-custom"><a href="/partners" class="c6-main-header-nav-sub-menu-item-custom-3">Our Partners</a><a href="/ecom-services-directory" class="c6-main-header-nav-sub-menu-item-custom-3">Ecom Services Directory</a><a href="/affiliates" class="c6-main-header-nav-sub-menu-item-custom-3 c6-main-header-nav-sub-menu-item-no-border-custom">Affiliate 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Find them all in our Amazon and ecommerce seller glossary, and keep an eye out for regular updates!</div><div class="c6-glos-search-big-wrap"><div class="c6-glos-search-wrap"><div class="c6-glos-search-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 29 28"> <path fill="#000" d="M9.87 16.643 0 25.414l1.567 1.726 9.869-8.771a10.564 10.564 0 0 0 6.45 2.628c5.816.308 10.788-4.11 11.099-9.863.311-5.753-4.156-10.671-9.97-10.98-5.816-.307-10.787 4.111-11.099 9.864a10.308 10.308 0 0 0 1.953 6.625Zm2.394-.734a8.036 8.036 0 0 1-2.006-5.767c.242-4.478 4.104-7.911 8.631-7.671 4.527.24 7.997 4.06 7.755 8.539-.242 4.478-4.105 7.91-8.632 7.67a8.215 8.215 0 0 1-5.582-2.588l-.166-.183Z" opacity=".5"/> </svg></div><div class="search-input new-glos w-embed"><input type="text" class="on-page-search" placeholder="What are you looking for?" /> <style> .on-page-search:focus-visible { border: none !important; outline: none !important; } .on-page-search { border: none !important; width: 238px; } @media only screen (max-width: 479px) { .on-page-search { width: 120px; } } </style></div></div><div class="c6-glos-search-line"></div><div class="c6-glos-search-box"><div data-delay="0" data-hover="false" class="c6-glos-search-dropdown-wrap w-dropdown"><div class="c6-glos-search-dropdown-toggle w-dropdown-toggle"><div class="c6-glos-search-dropdown-toggle-txt">Filter By</div><div class="c6-glos-search-dropdown-toggle-icon"></div></div><nav class="c6-glos-search-dropdown-list w-dropdown-list"><div class="c6-glos-search-dropdown-list-collection w-dyn-list"><div role="list" class="c6-glos-search-dropdown-list-wrap w-dyn-items"><div role="listitem" class="c6-glos-search-dropdown-list-item _w-dyn-item w-dyn-item"><div class="filter-item"><div class="filter-tag w-embed"><a class="filter-button filter-tag w-button" data-filter=".ecommerce" href="#">Ecommerce</a></div></div></div><div role="listitem" class="c6-glos-search-dropdown-list-item _w-dyn-item w-dyn-item"><div class="filter-item"><div class="filter-tag w-embed"><a class="filter-button filter-tag w-button" data-filter=".business" href="#">Business</a></div></div></div><div role="listitem" class="c6-glos-search-dropdown-list-item _w-dyn-item w-dyn-item"><div class="filter-item"><div class="filter-tag w-embed"><a class="filter-button filter-tag w-button" data-filter=".amazon" href="#">Amazon</a></div></div></div></div></div></nav></div><a data-filter="all" href="#" class="filter-button reset _w-button mixitup-control-active w-button">Reset</a></div></div></div></section><section class="c6-glos-section list"><div class="w-layout-blockcontainer c6-glos-container w-container"><div class="w-layout-grid c6-glos-list-wrap"><div id="w-node-ecc75430-4060-18a3-b289-78c0fcf8f88a-bd443d4a" class="c6-glos-list-txt-wrap"><div id="w-node-ecc75430-4060-18a3-b289-78c0fcf8f88b-bd443d4a" class="c6-glos-list-txt">Term</div></div><div id="w-node-ecc75430-4060-18a3-b289-78c0fcf8f88d-bd443d4a" class="c6-glos-list-txt-wrap centered"><div id="w-node-ecc75430-4060-18a3-b289-78c0fcf8f88e-bd443d4a" class="c6-glos-list-txt">Abbreviation</div></div><div id="w-node-ecc75430-4060-18a3-b289-78c0fcf8f890-bd443d4a" class="c6-glos-list-txt-wrap"><div id="w-node-ecc75430-4060-18a3-b289-78c0fcf8f891-bd443d4a" class="c6-glos-list-txt">Category</div></div></div><div class="mix-container"><div class="c6-glos-collection-wrap glossary-wrapper w-dyn-list"><div role="list" class="c6-glos-collection-list mix-container2 w-dyn-items"><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="7-Day Deal" href="/glossary/7-day-deal" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">7-Day Deal</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A 7-Day Deal is a time-bound Amazon promotion type features on the Best Deals page.</div><div class="rich-text-block-3 term-wrap">Limited Time Deal, Weeklong Offer, Time-Based Deals</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="A+ Content" href="/glossary/a-content" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">A+ Content</div><div class="align-center term-wrap">APC, A+C</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A+ content is enhanced product detail content, available to all Amazon Brand Registered brand owners, that includes embedded images, comparison charts, or videos in the description of the product.</div><div class="rich-text-block-3 term-wrap">Enhanced Brand Content, Amazon Premium Content, Amazon A+ Page, A+ Content , A Plus Content</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="A9 Algorithm" href="/glossary/a9-algorithm" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">A9 Algorithm</div><div class="align-center term-wrap">A9</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The A9 algorithm is Amazon's closely guarded algorithm that uses search keywords to determine product relevancy, display order, and ranking in search results.</div><div class="rich-text-block-3 term-wrap">Amazon Ranking Algorithm, Amazon Search Ranking System, Amazon Search Algorithm, Amazon Algorithm</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="API Pull" href="/glossary/api-pull" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">API Pull</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">This is when a software collects data from another software. In SoStocked you may hear of SoStocked doing an “API pull every day”. This is SoStocked getting all of the latest information “pulled” from Amazon.</div><div class="rich-text-block-3 term-wrap">API Data Retrieval, API Request, API Data Fetch</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Account Health Rating (Amazon)" href="/glossary/account-health-rating-amazon" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Account Health Rating (Amazon)</div><div class="align-center term-wrap">AHR</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon's Account Health Rating is a metric that highlights each seller's history of policy violations or complaints to ensure sellers deliver a great customer experience.</div><div class="rich-text-block-3 term-wrap">Account Health Score, Seller Performance Rating, Seller Health Dashboard, Amazon Account Health</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Accruals (Co-op, Damages, Freight)" href="/glossary/accruals-co-op-damages-freight" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Accruals (Co-op, Damages, Freight)</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Overbillings due to inaccurate product accounting.</div><div class="rich-text-block-3 term-wrap">Accrued Expense</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Ad Clicks" href="/glossary/ad-clicks" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Ad Clicks</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Ad clicks occur when potential consumers click on an Amazon Sponsored Ad.</div><div class="rich-text-block-3 term-wrap">PPC Clicks, Ad Interactions, Ad Engagements, Sponsored Clicks</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Ad Impressions" href="/glossary/ad-impressions" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Ad Impressions</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Ad impressions indicate the number of times an Amazon Sponsored Ad loaded on a website listing or page.</div><div class="rich-text-block-3 term-wrap">Ad Views, View Counts, Ad Reach</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Ad Spend" href="/glossary/ad-spend" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Ad Spend</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amount of money spent solely on advertising.</div><div class="rich-text-block-3 term-wrap">Ad Budget, PPC Spend, Sponsored Ads Spend, Advertising Costs</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Advertising Cost of Sales" href="/glossary/advertising-cost-of-sales" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Advertising Cost of Sales</div><div class="align-center term-wrap">ACoS</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Advertising cost of sales (ACoS) is a key Amazon Marketing Services campaign metric that measures the ratio of ad cost to sales revenue. ACoS = Ad Spend ÷ Revenue. If you spent $2 on advertisements that results in $20, your ACoS would be 10%.</div><div class="rich-text-block-3 term-wrap">PPC Cost Ratio, Cost of Advertising Sales (CoAS), Ad Cost Percentage</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Aged Inventory" href="/glossary/aged-inventory" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Aged Inventory</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Aged inventory surcharge is charged on inventory units stored in Amazon fulfillment centers for 181 days and above.</div><div class="rich-text-block-3 term-wrap">Aged Inventory Surcharge, Stale Inventory, Slow-Moving Products, Dead Stock</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Aggregator" href="/glossary/aggregator" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Aggregator</div><div class="align-center term-wrap">AA</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">An aggregator is a company that acquires multiple brands across multiple categories within the Amazon ecosystem.</div><div class="rich-text-block-3 term-wrap">Amazon Aggs, Amazon Roll-Ups, Acquirers</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="All Product Search" href="/glossary/all-product-search" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">All Product Search</div><div class="align-center term-wrap">APS</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">All product search (APS) is unfiltered keyword-based search of all products across all categories on Amazon.</div><div class="rich-text-block-3 term-wrap">Amazon Search Terms</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Advertising" href="/glossary/amazon-advertising" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Advertising</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Formerly called Amazon Marketing Services (AMS), Amazon Advertising is a service in which sellers only pay for ads when shoppers click on them.</div><div class="rich-text-block-3 term-wrap">Amazon Ads, Amazon Pay Per Click, Amazon PPC</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Attribution" href="/glossary/amazon-attribution" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Attribution</div><div class="align-center term-wrap">AA</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Attribution is a program that shows marketers how their non-Amazon marketing channels perform on Amazon via metrics such as clicks, detail page views, add to carts, and sales. The program also provides Brand Referral Bonuses for sales from off-Amazon traffic.</div><div class="rich-text-block-3 term-wrap">Amazon Ad Attribution, Amazon Attribution Tool</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Brand Analytics" href="/glossary/amazon-brand-analytics" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Brand Analytics</div><div class="align-center term-wrap">ABA</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Brand Analytics gives registered brand owners a detailed report of Amazon search terms, customer demographics, item comparison, alternate purchases, market basket, and repeat purchase behavior.</div><div class="rich-text-block-3 term-wrap">Amazon Retail Analytics, Amazon Brand Dashboard, Amazon Business Reports for Brands, Brand Performance Dashboard, Brand Performance Metrics</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Brand Registry" href="/glossary/amazon-brand-registry" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Brand Registry</div><div class="align-center term-wrap">ABR</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Currently in its second version, Amazon Brand Registry is the official registration of an Amazon brand, which helps protect intellectual property and creates a trusted customer experience on Amazon.</div><div class="rich-text-block-3 term-wrap">Amazon Brand Protection, Amazon Trademark Protection, Brand Registration Program, Amazon Brand Owner Program</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Demand-Side Platform" href="/glossary/amazon-demand-side-platform" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Demand-Side Platform</div><div class="align-center term-wrap">DSP</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Demand-Side Platform (DSP) allows sellers to programmatically buy ads to reach new and existing on- and off-Amazon audiences. With DSP, sellers can buy space for ads on a given website through multiple sources via automated, centralized software.</div><div class="rich-text-block-3 term-wrap">Ad Buying Platform, Programmatic Buying Platform, Advertising Exchange Platform</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Fulfillment Network" href="/glossary/amazon-fulfillment-network" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Fulfillment Network</div><div class="align-center term-wrap">AFN</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">When Amazon fulfills customer orders from their warehouses as opposed to the Merchant fulfilling orders themself which is called MFN.</div><div class="rich-text-block-3 term-wrap">Amazon Fulfillment Centers, Amazon Distribution Network, Amazon Logistics Network</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Global Logistics" href="/glossary/amazon-global-logistics" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Global Logistics</div><div class="align-center term-wrap">AGL</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Global Logistics simplifies international shipping for sellers, providing door-to-door service from China to Amazon's fulfillment centers in the US, UK, and EU.</div><div class="rich-text-block-3 term-wrap">Amazon Global Shipping, Amazon International Shipping, Amazon Ocean Freight Transportation Program, Amazon Global Freight Services</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Incubator (Exclusives)" href="/glossary/amazon-incubator-exclusives" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Incubator (Exclusives)</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Formerly known as Exclusives, Amazon Incubator is a program that allows sellers to pay a fee to partner directly with Amazon in exchange for perks, such as increased brand support, protection, and product exposure.</div><div class="rich-text-block-3 term-wrap">Amazon Brand Incubator Program, Amazon Exclusives Program, Amazon Startup Accelerator</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Inspire" href="/glossary/amazon-inspire" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Inspire</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Inspire is a new Amazon shopping app feature that helps customers discover products through a personalized feed of vertical videos and photos shared by brands, customers, and Amazon Influencers.</div><div class="rich-text-block-3 term-wrap">Amazon Ideas Feed, Amazon Discovery Stream, Amazon Personalized Feed</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Live" href="/glossary/amazon-live" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Live</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Live enables sellers to showcase products in their carousel with live video, product highlights, live promotions, and chat to engage audiences during streaming.</div><div class="rich-text-block-3 term-wrap">Amazon Live Streaming, Amazon Livestream, Amazon Shopping Live</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Marketplace Web Service" href="/glossary/amazon-marketplace-web-service" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Marketplace Web Service</div><div class="align-center term-wrap">MWS</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Marketplace Web Service (Amazon MWS) is a web API that helps Amazon sellers automate and manage listings, orders, payments, and reports to increase efficiency and improve customer response times.</div><div class="rich-text-block-3 term-wrap">Web Service API, Amazon Seller API, Selling Partner-API</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Payout" href="/glossary/amazon-payout" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Payout</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon payout is the amount Amazon pays the seller for sales after discounts and various fees are deducted.</div><div class="rich-text-block-3 term-wrap">Disbursement, Payment Release, Seller Payment, Sales Proceeds</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Prime" href="/glossary/amazon-prime" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Prime</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Prime is a paid subscription service that gives Amazon users access to additional services otherwise unavailable or available at a premium.</div><div class="rich-text-block-3 term-wrap">Prime Membership</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Referral Fee" href="/glossary/amazon-referral-fee" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Referral Fee</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The Amazon referral fee is the money that Amazon takes for facilitating the sales relationship between buyer and seller. Amazon applies this pre-sales tax deducted payment to every item.</div><div class="rich-text-block-3 term-wrap">Amazon commission, Amazon seller fee, Amazon marketplace fee</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Retail Analytics" href="/glossary/amazon-retail-analytics" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Retail Analytics</div><div class="align-center term-wrap">ARA</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Retail Analytics offers physical retail stores insight about their product performance, promotions, and ad campaigns.</div><div class="rich-text-block-3 term-wrap">Amazon Vendor Central Analytics, Amazon Business Reports, Amazon Retail Insights</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Search Engine Optimization (SEO)" href="/glossary/amazon-search-engine-optimization-seo" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Search Engine Optimization (SEO)</div><div class="align-center term-wrap">Amazon SEO</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in Amazon product search, which can significantly boost the number of shoppers that purchase your products or trust your brand.</div><div class="rich-text-block-3 term-wrap">Amazon Listing Optimization, Amazon A9 Optimization, Amazon Search Ranking Optimization, Amazon Listing SEO</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Sponsored Brands Ads" href="/glossary/amazon-sponsored-brands-ads" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Sponsored Brands Ads</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Sponsored Brands ads allow brands to promote a custom headline, brand logo, and up to three products per ad and send shoppers to a store page or a custom landing page on Amazon.</div><div class="rich-text-block-3 term-wrap">Amazon Sponsored Brand Campaigns, Amazon Banner Ads, Amazon Headline Search Ads, Amazon Sponsored Brands</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Sponsored Display Ads" href="/glossary/amazon-sponsored-display-ads" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Sponsored Display Ads</div><div class="align-center term-wrap">SDA</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Sponsored Display ads use product or interest targeting to deliver relevant ads to shoppers with particular interests, driving them to Amazon product detail pages.</div><div class="rich-text-block-3 term-wrap">Amazon Display Ads</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Sponsored Products Ads" href="/glossary/amazon-sponsored-products-ads" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Sponsored Products Ads</div><div class="align-center term-wrap">SPA</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Sponsored Products ads are keyword-targeted ads that promote individual listings that appear in search or on Amazon product detail pages, driving shoppers to a product listing page, custom landing page, or store.</div><div class="rich-text-block-3 term-wrap">Cost-Per-Click Ads, Amazon Search Ads, Amazon Product Ads, Amazon Sponsored Listings</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Standard Identification Number" href="/glossary/amazon-standard-identification-number" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Standard Identification Number</div><div class="align-center term-wrap">ASIN</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Standard Identification Numbers (ASINs) are unique 10-character alphanumeric identifiers used for and within Amazon. Sellers can break down ASINs into parent products with one overall item or style and child products with multiple color, size, and pack size options.</div><div class="rich-text-block-3 term-wrap">Amazon Product Code, Amazon Identifier, Amazon Product ID</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Storefront" href="/glossary/amazon-storefront" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Storefront</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Storefront, also known as Amazon Brand Store, is a feature that brand registered sellers can use to create a branded online storefront on Amazon, through which they can showcase their products.</div><div class="rich-text-block-3 term-wrap">Amazon Brand Store</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Amazon Warehousing and Distribution" href="/glossary/amazon-warehousing-and-distribution" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Amazon Warehousing and Distribution</div><div class="align-center term-wrap">AWD</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Warehousing & Distribution (AWD) is a logistics service that provides storage, distribution, and inventory management for sellers, integrating with Amazon’s Fulfillment Network for efficient supply chain management.</div><div class="rich-text-block-3 term-wrap">Upstream Storage Solution, Third-Party Logistics (3PL) Solution, Auto-Replenishment System</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Andon Cord Team" href="/glossary/andon-cord-team" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Andon Cord Team</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The Andon Cord Team is Amazon's team of product review specialists who pull products off Amazon websites — either manually or via automated statistical pulls — if there is a problem with the product.</div><div class="rich-text-block-3 term-wrap">Quality Assurance Team</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Annual Vendor Negotiations" href="/glossary/annual-vendor-negotiations" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Annual Vendor Negotiations</div><div class="align-center term-wrap">AVN</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Annual Vendor Negotiations are yearly meetings between Amazon and vendors to discuss and set terms for the upcoming year.</div><div class="rich-text-block-3 term-wrap">Yearly Vendor Discussions, Vendor Contract Renewal Meetings, Annual Vendor Agreements, Annual Terms Negotiation, Supplier Negotiation Meetings, Yearly Vendor Partnership Discussions</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Automatic Campaign" href="/glossary/automatic-campaign" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Automatic Campaign</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Also called Auto Campaigns, these are simple campaigns that are mostly controlled by Amazon.</div><div class="rich-text-block-3 term-wrap">Auto Campaigns, Automated Bidding</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Automatic Targeting Types" href="/glossary/automatic-targeting-types" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Automatic Targeting Types</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Substitutes, Complements, Loose, Close These are specific types of targeting that Amazon uses within automatic campaigns. Different targeting types will connect your ad to different search terms, depending on relevancy.</div><div class="rich-text-block-3 term-wrap">Auto-Targeting Methods, Automatic Audience Targeting</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Average CPC" href="/glossary/average-cpc" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Average CPC</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Average cost-per-click is calculated by dividing the total cost of your clicks by the total number of clicks. Also Called: Average Cost Per Click, Average Cost-Per-Click, Avg. CPC.</div><div class="rich-text-block-3 term-wrap">Click Cost Average</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Best Seller Rank" href="/glossary/best-seller-rank" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Best Seller Rank</div><div class="align-center term-wrap">BSR</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Best Seller Rank (BSR), which is updated hourly, highlights an item's sales rank within its category or subcategory.</div><div class="rich-text-block-3 term-wrap">Amazon Sales Rank</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Beta Version" href="/glossary/beta-version" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Beta Version</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The beta version of a product or software is the version in development prior to full public release. In beta, people outside the development team test the product or software's quality, look for problems, and suggest improvements.</div><div class="rich-text-block-3 term-wrap">Beta Testing, User Acceptance Testing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Black Hat" href="/glossary/black-hat" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Black Hat</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A black hat is a person who uses unethical tactics to either boost their own product sales or suppress the sales of competitors or both.</div><div class="rich-text-block-3 term-wrap">Toxins</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Broker" href="/glossary/broker" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Broker</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A broker is a licensed professional who assists in clearing customs and ensuring compliance with import regulations, facilitating the smooth entry of goods into the destination country.</div><div class="rich-text-block-3 term-wrap">Customs Broker, Customs Brokerage Firm</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Browse Node" href="/glossary/browse-node" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Browse Node</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Browse nodes represent the subcategory collections of items for sale (such as shampoo being a node within the beauty browse structure). Amazon uses a hierarchy of nodes to organize item collections on the marketplace.</div><div class="rich-text-block-3 term-wrap">Product Sub-Category, Amazon Classification Nodes</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Browse Refinements" href="/glossary/browse-refinements" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Browse Refinements</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Browse refinements enable sellers and shoppers to organize or refine shopping results by specific options, such as color, size, or brand.</div><div class="rich-text-block-3 term-wrap">Search Refinements</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Bullet Points" href="/glossary/bullet-points" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Bullet Points</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Bullet points, which should be fewer than 1,000 characters total, provide information about a product’s key features and benefits. Amazon Search doesn't always index them, but they always appear on product detail pages, so sellers should ensure they're readable and informative.</div><div class="rich-text-block-3 term-wrap">Product Highlights</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Business to Business" href="/glossary/business-to-business" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Business to Business</div><div class="align-center term-wrap">B2B</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">B2B refers to transactions conducted between businesses, such as between a manufacturer and a wholesaler or a wholesaler and a retailer.</div><div class="rich-text-block-3 term-wrap">1P Vendor, Business Commerce</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Business to Consumer" href="/glossary/business-to-consumer" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Business to Consumer</div><div class="align-center term-wrap">B2C</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">B2C refers to transactions conducted between a business and a consumer or end-user.</div><div class="rich-text-block-3 term-wrap">Direct-to-Consumer, 3P Seller, End Consumer Sales</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Buy Box" href="/glossary/buy-box" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Buy Box</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The Amazon Buy Box is a section of a product listing that includes buttons to "Add to Cart" or "Buy Now." Buyers who rank first in search results are shown in the Buy Box and typically get the sale.</div><div class="rich-text-block-3 term-wrap">Featured Offer</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Buy with Prime" href="/glossary/buy-with-prime" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Buy with Prime</div><div class="align-center term-wrap">BWP</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Buy with Prime enables non-Amazon sellers like Shopify stores to integrate Amazon checkout and fulfillment services on their websites, offering Prime members fast, free shipping and easy returns using their Amazon Pay details, no matter where they shop online.</div><div class="rich-text-block-3 term-wrap">Prime Orders, Amazon Prime, Prime-eligible purchases</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="COSMO" href="/glossary/cosmo" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">COSMO</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon, Business</div></a><div class="rich-text-block-3 term-wrap">COSMO is an AI system transforming ecommerce search by deeply understanding customer intent through analysis of shopping behaviors and purchase histories, delivering highly relevant product suggestions to enhance search accuracy, and personalization on Amazon.</div><div class="rich-text-block-3 term-wrap">Common Sense Knowledge Generation</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Category" href="/glossary/category" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Category</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A category is a general grouping for Amazon products, such as Appliances, Books, Electronics, and Home & Kitchen.</div><div class="rich-text-block-3 term-wrap">Product Type, Product Group, Item Category</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Chargebacks" href="/glossary/chargebacks" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Chargebacks</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Amazon fees for noncompliance with vendor guidelines.</div><div class="rich-text-block-3 term-wrap">Deductions, Fee Adjustments, Financial Penalties</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Click-Through Rate %" href="/glossary/click-through-rate" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Click-Through Rate %</div><div class="align-center term-wrap">CTR</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Click-through rate is a metric that shows the rate at which users saw an ad compared to how many times they clicked through to the product listing.</div><div class="rich-text-block-3 term-wrap">Click-Through Ratio</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Clicks" href="/glossary/clicks" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Clicks</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Number of times your ad is clicked within a selected date range.</div><div class="rich-text-block-3 term-wrap">Click Rate</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Clicks to Order Ratio" href="/glossary/clicks-to-order-ratio" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Clicks to Order Ratio</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Number of Clicks divided by number of Orders. Also Called: Click/Order Ratio</div><div class="rich-text-block-3 term-wrap">Click/Order Ratio</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Conversion Rate" href="/glossary/conversion-rate" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Conversion Rate</div><div class="align-center term-wrap">CVR</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Conversion rate, also known on Amazon as the Unit Session Percentage, is a metric that shows how many units were sold, compared to the number of shoppers who viewed a product listing. If you sold 20 units for every 100 shoppers who viewed your listing, for example, your conversion rate is 20%.</div><div class="rich-text-block-3 term-wrap">Amazon Unit Session Percentage, Clicks per Sale</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Cost Per Click" href="/glossary/cost-per-click" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Cost Per Click</div><div class="align-center term-wrap">CPC</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Cost per click (CPC) refers to how much it costs the seller each time a potential buyer clicks on an ad, which varies depending on ad competition, time of day, and ad placement. Average CPC gives sellers the average cost they were charged across ad clicks.</div><div class="rich-text-block-3 term-wrap">Click Cost</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Cost of Goods Sold" href="/glossary/cost-of-goods-sold" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Cost of Goods Sold</div><div class="align-center term-wrap">CoGS</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The Cost of Goods Sold (CoGS) refers to how much it costs a seller to purchase and maintain each product they sell.</div><div class="rich-text-block-3 term-wrap">Cost of Inventory</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Cubic Meter" href="/glossary/cubic-meter" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Cubic Meter</div><div class="align-center term-wrap">CBM</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Cubic meter, is a measurement of volume. Shippers use CBM to calculate chargeable weight. CBM = multiply length x width x height (in meters).</div><div class="rich-text-block-3 term-wrap">Freight Volume, Cubic Meter Volume</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Cyber Monday" href="/glossary/cyber-monday" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Cyber Monday</div><div class="align-center term-wrap">CM</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The Monday following Black Friday. From Black Friday through Cyber Monday is one of the two highest traffic periods of the year for Amazon.</div><div class="rich-text-block-3 term-wrap">Monday following the US Thanksgiving weekend</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Dayparting" href="/glossary/dayparting" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Dayparting</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Turning on or off advertising automatically based on day or time of day.</div><div class="rich-text-block-3 term-wrap">Frequency Capping</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Demand-Side Platform" href="/glossary/demand-side-platform" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Demand-Side Platform</div><div class="align-center term-wrap">DSP</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. A DSP accesses data from multiple sources and performs real-time analytics to evaluate impressions as they are offered and place bids accordingly.</div><div class="rich-text-block-3 term-wrap">Ad Buying Platform, Programmatic Buying Platform, Real-Time Bidding Platform</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Direct to Consumer" href="/glossary/direct-to-consumer" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Direct to Consumer</div><div class="align-center term-wrap">D2C</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Direct to consumer (D2C) is a type of business-to-consumer (B2C) retail sales strategy where a business builds, markets, sells, and ships a product directly to the customer.</div><div class="rich-text-block-3 term-wrap">B2C</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Dynamic Bidding" href="/glossary/dynamic-bidding" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Dynamic Bidding</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Automatically adjust your bid amount for keywords based on different strategies. Also Called: Bid Types, Bidding Strategies, Dynamic Bidding Strategies</div><div class="rich-text-block-3 term-wrap">Bid Types, Bidding Strategies, Dynamic Bidding Strategies</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Enhanced Brand Content" href="/glossary/enhanced-brand-content" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Enhanced Brand Content</div><div class="align-center term-wrap">EBC</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Enhanced brand content (EBC) allows brand registered sellers to add rich content such as images, formatted text, or product descriptions to their product listings.</div><div class="rich-text-block-3 term-wrap">Amazon A+ Content</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="European Article Number" href="/glossary/european-article-number" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">European Article Number</div><div class="align-center term-wrap">EAN</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A European Article Number, also known as an International Article Number, is a barcode system, used in global trade to identify specific products in specific packaging from specific manufacturers.</div><div class="rich-text-block-3 term-wrap">International Article Number</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="European Fulfillment Network" href="/glossary/european-fulfillment-network" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">European Fulfillment Network</div><div class="align-center term-wrap">EFN</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Similar to NARF or Pan EU except that rather than fulfilling from UK to the rest of Europe (where inventory is stored in Amazon UK) or when storing in Germany can also fulfil to UK now.</div><div class="rich-text-block-3 term-wrap">European Cross-Border Fulfillment</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="First-Party Seller/Vendors" href="/glossary/first-party-seller-vendors" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">First-Party Seller/Vendors</div><div class="align-center term-wrap">1P</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">First-party selling (1P) is when the Amazon marketplace acts as the retailer and the brand acts as the wholesale supplier. Also called Vendors</div><div class="rich-text-block-3 term-wrap">Wholesaler, 1P Vendor, Amazon Vendor</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Freight Forwarder" href="/glossary/freight-forwarder" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Freight Forwarder</div><div class="align-center term-wrap">FF</div><div class="align-right term-wrap filter-category">Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A freight forwarder serves as a middleman connecting Amazon sellers with carriers (such as shipping lines, airlines, and freight trains) for the international transportation of goods.</div><div class="rich-text-block-3 term-wrap">Forwarding Agent, Shipping Agent, Cargo Agent</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Frustration-Free Packaging" href="/glossary/frustration-free-packaging" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Frustration-Free Packaging</div><div class="align-center term-wrap">FFP</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Certified Frustration-Free Packaging (FFP) is recyclable, consolidated product packaging.</div><div class="rich-text-block-3 term-wrap">Ecommerce Ready Packaging</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Fulfillment Added Cost of Sale" href="/glossary/fulfillment-added-cost-of-sale" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Fulfillment Added Cost of Sale</div><div class="align-center term-wrap">FACOS</div><div class="align-right term-wrap filter-category">Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">FACOS encompasses all expenses associated with warehousing and shipping orders, covering tasks such as receiving, inventory storage, as well as order fulfillment activities like picking, packing, and shipping. It also includes costs related to reverse logistics or handling returns from customers.</div><div class="rich-text-block-3 term-wrap">Fulfillment Cost per Order</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Fulfillment By Amazon" href="/glossary/fulfillment-by-amazon" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Fulfillment By Amazon</div><div class="align-center term-wrap">FBA</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Fulfillment by Amazon (FBA) is a fulfillment option where sellers outsource shipping to Amazon, who then stores, picks, packs, ships, and delivers products to customers.</div><div class="rich-text-block-3 term-wrap">Amazon Fulfillment</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Fulfillment By Merchant" href="/glossary/fulfillment-by-merchant" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Fulfillment By Merchant</div><div class="align-center term-wrap">FBM</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Fulfillment by Merchant (FBM) is a fulfillment option where merchants store and ship their own products, while advertising them for sale on Amazon.</div><div class="rich-text-block-3 term-wrap">Merchant Fulfilled Network</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Fulfillment Center" href="/glossary/fulfillment-center" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Fulfillment Center</div><div class="align-center term-wrap">FC</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A fulfillment center is an Amazon warehouse where incoming orders are received, stored, packed and shipped out to customers. Sellers who use FBA (Fulfillment By Amazon) store their inventory at Amazon's fulfillment centers.</div><div class="rich-text-block-3 term-wrap">Amazon Warehouse, FBA Center</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Fulfillment Network Stock Keeping Unit" href="/glossary/fulfillment-network-stock-keeping-unit" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Fulfillment Network Stock Keeping Unit</div><div class="align-center term-wrap">FNSKU</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The Fulfillment Network Stock Keeping Unit (FNSKU) is an alphanumeric Amazon identifier used to generate a product barcode that marks a product as unique to a seller before its sent to the Amazon fulfillment center. Each “Fulfilled by Amazon” SKU added to Amazon will have its own FNSKU Barcode.</div><div class="rich-text-block-3 term-wrap">Product Barcode</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Full Container Load" href="/glossary/full-container-load" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Full Container Load</div><div class="align-center term-wrap">FCL</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">This means that a shipment occupies the entire space of a container, without having to share it with other shippers.</div><div class="rich-text-block-3 term-wrap">Container Load Shipment</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Gated Category" href="/glossary/gated-category" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Gated Category</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Gated product categories are normally regulated by federal institutions to protect consumers. Example: personal care, supplements</div><div class="rich-text-block-3 term-wrap">Gated Brands</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Gated Product" href="/glossary/gated-product" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Gated Product</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A gated product is regulated by an external organization and Amazon requires documentation to let the seller sell the item on the platform. Example: Hazmat products</div><div class="rich-text-block-3 term-wrap">Restricted Categories</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Gray Hat" href="/glossary/gray-hat" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Gray Hat</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Gray hat techniques are questionable — but not explicitly forbidden — tactics that some sellers use to improve sales and SEO.</div><div class="rich-text-block-3 term-wrap">Hybrid SEO</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Impressions" href="/glossary/impressions" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Impressions</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">When Amazon shows your ad to a potential customer, this is called an "impression."</div><div class="rich-text-block-3 term-wrap">Ad Views, Ad Displays</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Index Suppressed (Suppressed Listing)" href="/glossary/index-suppressed-suppressed-listing" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Index Suppressed (Suppressed Listing)</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">This is an ASIN status in which the listing is suppressed from the Search Results Page (SRP) due to inventory or catalog errors on Amazon's backend</div><div class="rich-text-block-3 term-wrap">Suppressed Listing, Deactivated Listing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Inventory Management" href="/glossary/inventory-management" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Inventory Management</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Inventory management refers to the process of ordering, storing, using, and selling a company's inventory, including managing and storing raw materials, components, and finished products.</div><div class="rich-text-block-3 term-wrap">Stock Management</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Inventory Performance Index" href="/glossary/inventory-performance-index" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Inventory Performance Index</div><div class="align-center term-wrap">IPI</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon's Inventory Performance Index (IPI) is an indicator of a shop's inventory health, represented by a number between 0 and 1,000, that helps sellers optimize inventory and prevent lost sales and fees.</div><div class="rich-text-block-3 term-wrap">Inventory Performance Score</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Item Type Keywords" href="/glossary/item-type-keywords" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Item Type Keywords</div><div class="align-center term-wrap">ITK</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Item Type Keywords (ITKs) are primarily used in the U.S. as a means of assigning ASINs to specific browse nodes. ASINs with a "skin-care-products" ITK value, for example, are automatically assigned to the Skin Care browse nodes.</div><div class="rich-text-block-3 term-wrap">Product Type Keywords</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Key Performance Indicator" href="/glossary/key-performance-indicator" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Key Performance Indicator</div><div class="align-center term-wrap">KPI</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A key performance indicator (KPI) is a specific measurement, such as page traffic or overall profits, that sellers and brands set to determine the success of campaigns, sales, or business.</div><div class="rich-text-block-3 term-wrap">Seller Performance Targets</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Keyword Match Type — Broad" href="/glossary/keyword-match-type----broad" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Keyword Match Type — Broad</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Broad Keyword Matches indicate the widest possible reach for a keyword. These keywords are matched not only to the specificed keyword, but also to related terms, including synonyms, misspellings, and variations of the keyword.</div><div class="rich-text-block-3 term-wrap">Broad Match</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Keyword Match Type — Exact" href="/glossary/keyword-match-type-exact" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Keyword Match Type — Exact</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Exact Keyword Matches narrow target results as specifically as possible so that shoppers will only see results for their exact keyword or phrase. As with the other match types, misspellings, plurals and singulars are allowed.</div><div class="rich-text-block-3 term-wrap">Exact Match</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Keyword Match Type — Negative" href="/glossary/keyword-match-type-negative" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Keyword Match Type — Negative</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Negative Keyword Matches are terms deemed irrelevant to a campaign or product search. Sellers can filter these terms out by marking them as negative keywords.</div><div class="rich-text-block-3 term-wrap">Excluded Keywords</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Keyword Match Type — Phrase" href="/glossary/keyword-match-type-phrase" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Keyword Match Type — Phrase</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Phrase Keyword Matches that filter searches based on a particular keyword or phrase. If the search term is "laser pointer," for example, Phrase Keyword Match results might serve up results for both "black laser pointer" and "laser pointer toys," among others.</div><div class="rich-text-block-3 term-wrap">Phrase Match</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Keywords" href="/glossary/keywords" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Keywords</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Keywords are the terms customers use to search for products on Amazon. Sellers include relevant keywords in their products’ catalog data to guide customers to their listings.</div><div class="rich-text-block-3 term-wrap">Search Terms</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Landed Cost" href="/glossary/landed-cost" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Landed Cost</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">An extension of CoGS, landed cost is the sum of expenses associated with shipping a product to its final destination.</div><div class="rich-text-block-3 term-wrap">Shipping Cost</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Latency" href="/glossary/latency" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Latency</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Latency refers to the time between a change being made to an ASIN and when that change goes live on an Amazon store, which can take up to 72 hours, depending on website traffic volumes and other technical factors.</div><div class="rich-text-block-3 term-wrap">Inventory Sync Delay, Product Update Delay</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Launch Date" href="/glossary/launch-date" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Launch Date</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The launch date is the date a product goes live on an Amazon online store, which has a YYYY-MM-DD format. Products with future launch dates are not searchable.</div><div class="rich-text-block-3 term-wrap">Product Release Date, Live Date</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Lead Time" href="/glossary/lead-time" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Lead Time</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The time between the initiation and completion of a production process.</div><div class="rich-text-block-3 term-wrap">Supply Chain Lead Time, Supplier Lead Time</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Less Than Load" href="/glossary/less-than-load" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Less Than Load</div><div class="align-center term-wrap">LTL</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Less-than-truckload, also known as or less-than-load (LTL), is a shipping service for relatively small loads or quantities of freight. LTL is predominantly used for small freight products or low-order goods.</div><div class="rich-text-block-3 term-wrap">Less Than Truckload</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Lightning Deal" href="/glossary/lightning-deal" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Lightning Deal</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A promotion in which a limited number of discounts are offered on an item for a short period. Lightning Deals can be found throughout Amazon, and are available on Today's Deals or Prime Day page.</div><div class="rich-text-block-3 term-wrap">Flash Sale</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Attributes" href="/glossary/listing-attributes" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Attributes</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Listing attributes are fields that sellers can edit in Seller Central to describe the details of their products, including color, shape, or size.</div><div class="rich-text-block-3 term-wrap">Product Data</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Hijacking" href="/glossary/listing-hijacking" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Hijacking</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">When unauthorized sellers list counterfeit or unauthorized versions of a product under another seller's listing.</div><div class="rich-text-block-3 term-wrap">ASIN Hijacking, Product Listing Theft</div></div></div></div><div class="c6-glos-collection-wrap glossary-wrapper w-dyn-list"><div role="list" class="c6-glos-collection-list mix-container2 w-dyn-items"><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Optimization" href="/glossary/listing-optimization" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Optimization</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Listing optimization is the process of refining product listings to get the best possible search results. Also called search engine optimization (SEO), listing optimization uses keyword research to help improve product rankings.</div><div class="rich-text-block-3 term-wrap">Amazon Search Engine Optimization (SEO)</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Quality Dashboard" href="/glossary/listing-quality-dashboard" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Quality Dashboard</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A tool that provides sellers with insights and metrics on the quality of their product listings to optimize visibility and sales.</div><div class="rich-text-block-3 term-wrap">Amazon Listing Quality Report</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Spam" href="/glossary/listing-spam" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Spam</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Listing spam is catalog data that violates the terms of the seller program or that is irrelevant to the product it describes.</div><div class="rich-text-block-3 term-wrap">Product Misrepresentation, Fake Reviews, Listing Hijacking</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Suppression" href="/glossary/listing-suppression" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Suppression</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The removal of a product listing from Amazon's search results due to policy violations, poor performance, or other issues.</div><div class="rich-text-block-3 term-wrap">Suppressed Amazon Listing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Listing Variants" href="/glossary/listing-variants" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Listing Variants</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Different versions of a product listed under a single parent listing, such as variations in color, size, or features.</div><div class="rich-text-block-3 term-wrap">Variations</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Logistics" href="/glossary/logistics" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Logistics</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Logistics describes the coordination, movement, and storage of resources from one location to another.</div><div class="rich-text-block-3 term-wrap">Supply Chain Management, Shipping and Receiving, Warehousing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Long Term Storage Fees" href="/glossary/long-term-storage-fees" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Long Term Storage Fees</div><div class="align-center term-wrap">LTSF</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Long-term storage fees (LTSF) are fees that Amazon charges for inventory that sellers have stored in Amazon FBA storage facilities for more than 365 days.</div><div class="rich-text-block-3 term-wrap">FBA Aged Inventory Surcharge</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Long-Tail Keywords" href="/glossary/long-tail-keywords" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Long-Tail Keywords</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Specific, less commonly searched phrases that are more targeted and often have lower competition in search engine optimization.</div><div class="rich-text-block-3 term-wrap">Niche Keywords, Long-Tail Phrases</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Long-Term Storage" href="/glossary/long-term-storage" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Long-Term Storage</div><div class="align-center term-wrap">LTS</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Inventory that remains in a fulfillment center for an extended period, often incurring higher storage fees.</div><div class="rich-text-block-3 term-wrap">Aged Inventory Surcharge</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Lookalike Audiences" href="/glossary/lookalike-audiences" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Lookalike Audiences</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A targeted marketing audience that shares characteristics with a seller's existing customer base, used to expand reach.</div><div class="rich-text-block-3 term-wrap">Lookalikes</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Lost Buy Box" href="/glossary/lost-buy-box" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Lost Buy Box</div><div class="align-center term-wrap">LBB</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A situation where a seller loses the featured offer status on a product listing, often impacting visibility and sales.</div><div class="rich-text-block-3 term-wrap w-dyn-bind-empty"></div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Low-Inventory-Level" href="/glossary/low-inventory-level" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Low-Inventory-Level</div><div class="align-center term-wrap">LIL</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A fee for standard-size products with inventory levels consistently below 28 days of supply relative to customer demand, applied only when both long-term and short-term historical days of supply are under 28 days.</div><div class="rich-text-block-3 term-wrap">Low Inventory Fee</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Low-Price FBA" href="/glossary/low-price-fba" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Low-Price FBA</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon has introduced new Low-Price FBA fees to replace the FBA Small and Light program, aiming to offer better value for sellers of low-priced items.</div><div class="rich-text-block-3 term-wrap">FBA Low Price, FBA Small and Light</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Manual Campaign" href="/glossary/manual-campaign" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Manual Campaign</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Type of campaign where you are able to select the individual keywords/targets you wish to bid on.</div><div class="rich-text-block-3 term-wrap">Manual Targeting</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Manufacturer’s Suggested Retail Price" href="/glossary/manufacturers-suggested-retail-price" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Manufacturer’s Suggested Retail Price</div><div class="align-center term-wrap">MSRP</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The price recommended by the manufacturer for retail sale, often serving as a benchmark for discounts.</div><div class="rich-text-block-3 term-wrap">Retail Price</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Margin Erosion" href="/glossary/margin-erosion" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Margin Erosion</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The gradual reduction in profit margins due to factors like increased costs, price competition, or changes in market conditions.</div><div class="rich-text-block-3 term-wrap">Margin Creep</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Marketplace" href="/glossary/marketplace" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Marketplace</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A marketplace is a place — in-person or digital — where goods are bought and sold. Amazon has multiple marketplaces, which are typically tied to a geographic region, such as the U.K. marketplace or the U.S. marketplace.</div><div class="rich-text-block-3 term-wrap">Ecommerce Platform</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Marketplace Facilitator Tax" href="/glossary/marketplace-facilitator-tax" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Marketplace Facilitator Tax</div><div class="align-center term-wrap">MFT</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A marketplace facilitator, such as Amazon, contracts with third-party sellers to promote their goods or services through on a marketplace. A marketplace facilitator tax (MFT) is the sales tax that Amazon collects and remits on behalf of the seller with each sale.</div><div class="rich-text-block-3 term-wrap">Marketplace Facilitators</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Master Carton" href="/glossary/master-carton" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Master Carton</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A larger box used to ship multiple smaller product units, often utilized for efficient storage and transport.</div><div class="rich-text-block-3 term-wrap">Shipping Carton, Outer Carton</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Match Types" href="/glossary/match-types" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Match Types</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Broad Match, Phrase Match, and Exact Match. Match types allow Amazon sellers to fine-tune which shopper search terms their ads may be eligible to be shown against.</div><div class="rich-text-block-3 term-wrap">Keyword Matching Options</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Max CPC" href="/glossary/max-cpc" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Max CPC</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The maximum you can spend per click so that you do not lose money on the sale. Max CPC = Break Even CPA / (Click/Order Ratio)</div><div class="rich-text-block-3 term-wrap">Maximum Bid</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Merchant Token" href="/glossary/merchant-token" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Merchant Token</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A unique identifier assigned to Amazon sellers to manage their listings and account activities.</div><div class="rich-text-block-3 term-wrap">Seller ID</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Min-Max Inventory System" href="/glossary/min-max-inventory-system" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Min-Max Inventory System</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A method of inventory management where minimum and maximum stock levels are set to trigger reorders.</div><div class="rich-text-block-3 term-wrap">Min-Max Restocking</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Minimum Advertised Price Policy" href="/glossary/minimum-advertised-price-policy" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Minimum Advertised Price Policy</div><div class="align-center term-wrap">MAP Policy</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A policy set by manufacturers that stipulates the lowest price at which a retailer can advertise their products.</div><div class="rich-text-block-3 term-wrap">MAP Pricing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Minimum Order Quantity" href="/glossary/minimum-order-quantity" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Minimum Order Quantity</div><div class="align-center term-wrap">MOQ</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Minimum order quantity is the fewest number of units of a particular product that a consumer is allowed to purchase in a single order. Manufacturers usually set these numbers for Amazon sellers.</div><div class="rich-text-block-3 term-wrap">Minimum Order Size</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Multi-Channel Fulfillment" href="/glossary/multi-channel-fulfillment" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Multi-Channel Fulfillment</div><div class="align-center term-wrap">MCF</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">With MCF, Amazon stores your inventory in its fulfillment centers. When items sell on Amazon, on your own site, or on another ecommerce site, Amazon picks, packs, and ships them to your customers.</div><div class="rich-text-block-3 term-wrap">Multi-Channel Selling</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Multi-Channel Inventory" href="/glossary/multi-channel-inventory" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Multi-Channel Inventory</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The management and distribution of products across multiple sales channels, such as Amazon, eBay, and a company's website.</div><div class="rich-text-block-3 term-wrap">Multi-Channel Selling</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Multi-Destination Shipping" href="/glossary/multi-destination-shipping" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Multi-Destination Shipping</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A logistics approach where shipments are sent to multiple destinations, often to optimize delivery times and costs.</div><div class="rich-text-block-3 term-wrap">Split Shipment, Multi-Stop Truckload Shipping</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Multi-Warehouse Management" href="/glossary/multi-warehouse-management" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Multi-Warehouse Management</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Coordination of inventory across multiple storage locations to optimize supply chain efficiency.</div><div class="rich-text-block-3 term-wrap">Multi-Warehousing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Negative Feedback Rate" href="/glossary/negative-feedback-rate" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Negative Feedback Rate</div><div class="align-center term-wrap">NFR</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The percentage of feedback ratings received by a seller that are negative, impacting seller reputation.</div><div class="rich-text-block-3 term-wrap w-dyn-bind-empty"></div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Negative Keywords" href="/glossary/negative-keywords" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Negative Keywords</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Keywords excluded from advertising campaigns to prevent ads from appearing in irrelevant searches.</div><div class="rich-text-block-3 term-wrap">Excluded Keywords</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Net Profit" href="/glossary/net-profit" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Net Profit</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The total profit after all expenses have been deducted from total revenue, indicating the actual earnings.</div><div class="rich-text-block-3 term-wrap w-dyn-bind-empty"></div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Non-Delivery Dispute" href="/glossary/non-delivery-dispute" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Non-Delivery Dispute</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A customer complaint regarding an order that was not received, often leading to investigations and potential refunds.</div><div class="rich-text-block-3 term-wrap">Item Not Received</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Obsolete Inventory" href="/glossary/obsolete-inventory" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Obsolete Inventory</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Items that are no longer sellable or usable due to various factors like market changes or new product versions.</div><div class="rich-text-block-3 term-wrap">Dead Stock, Dead Inventory</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Off-Amazon Traffic/Advertising" href="/glossary/off-amazon-traffic-advertising" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Off-Amazon Traffic/Advertising</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Off-Amazon traffic/advertising is any traffic, such as visitors, links, audience, or reach, that comes to Amazon from any site outside the Amazon marketplace.</div><div class="rich-text-block-3 term-wrap">External Traffic</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Omnichannel Retail" href="/glossary/omnichannel-retail" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Omnichannel Retail</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A retail strategy that integrates various sales channels (online, in-store, mobile) to provide a seamless customer experience.</div><div class="rich-text-block-3 term-wrap">Hybrid Model, Seamless Commerce</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Onsite Associates Program" href="/glossary/onsite-associates-program" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Onsite Associates Program</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A program where Amazon associates can earn commissions by promoting products through their content on Amazon's platform.</div><div class="rich-text-block-3 term-wrap">Influencer Program</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Order Defect Rate" href="/glossary/order-defect-rate" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Order Defect Rate</div><div class="align-center term-wrap">ODR</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A key performance indicator that measures the percentage of orders with defects such as negative feedback, A-to-Z Guarantee claims, or chargebacks.</div><div class="rich-text-block-3 term-wrap w-dyn-bind-empty"></div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Order Fill Rate" href="/glossary/order-fill-rate" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Order Fill Rate</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The percentage of customer orders that are fulfilled without backordering or stockouts, indicating inventory management efficiency.</div><div class="rich-text-block-3 term-wrap">Demand Satisfaction Rate, Fill Rate</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Order ID" href="/glossary/order-id" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Order ID</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">An order ID is a unique identifying code applied to every Amazon order — even orders with multiple items.</div><div class="rich-text-block-3 term-wrap">Order Number</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Order Lead Time" href="/glossary/order-lead-time" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Order Lead Time</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The duration from when an order is placed with a supplier until it is received and ready for sale.</div><div class="rich-text-block-3 term-wrap">Supplier Lead Time, Production Time</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Ordered Revenue" href="/glossary/ordered-revenue" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Ordered Revenue</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The total revenue generated from B2B orders placed, not necessarily reflecting shipped or completed transactions.</div><div class="rich-text-block-3 term-wrap">Ordered Product Sales</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Orders" href="/glossary/orders" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Orders</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Number of units purchased as the result of advertising</div><div class="rich-text-block-3 term-wrap">Purchases</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Organic Revenue" href="/glossary/organic-revenue" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Organic Revenue</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Income derived from the sale of products via organic traffic.</div><div class="rich-text-block-3 term-wrap">Organic Search Revenue</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Organic Search Traffic" href="/glossary/organic-search-traffic" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Organic Search Traffic</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The visitors who arrive at a website through unpaid search engine results, driven by SEO efforts.</div><div class="rich-text-block-3 term-wrap">Organic Traffic</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Out of Stock" href="/glossary/out-of-stock" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Out of Stock</div><div class="align-center term-wrap">OOS</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A situation where a product is unavailable for purchase due to depleted inventory, potentially leading to lost sales.</div><div class="rich-text-block-3 term-wrap">Stockouts</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Outbound Performance" href="/glossary/outbound-performance" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Outbound Performance</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A measure of a seller's efficiency and accuracy in processing and shipping customer orders.</div><div class="rich-text-block-3 term-wrap">Shipping Performance, Outbound Shipment Performance</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Over-the-Top Advertising" href="/glossary/over-the-top-advertising" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Over-the-Top Advertising</div><div class="align-center term-wrap">OTT</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Over-the-top (OTT) advertising is marketing media (usually TV content) streamed using an internet connection rather than traditional cable or satellite.</div><div class="rich-text-block-3 term-wrap">TV Content, Streaming TV Ads</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Overall Vendor Lead Time (Days)" href="/glossary/overall-vendor-lead-time-days" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Overall Vendor Lead Time (Days)</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The average time taken by a vendor to deliver products from the order date to the arrival at the fulfillment center.</div><div class="rich-text-block-3 term-wrap">Vendor Lead Time</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="PPC Revenue" href="/glossary/ppc-revenue" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">PPC Revenue</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Income derived from the sale of products via advertising.</div><div class="rich-text-block-3 term-wrap">Ad Revenue, Cost Per Click Revenue</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Pallet Label" href="/glossary/pallet-label" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Pallet Label</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A label affixed to a pallet containing goods, providing essential information such as contents, destination, and tracking details.</div><div class="rich-text-block-3 term-wrap">Pallet ID Labels, License Plate Number Label</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Palletization" href="/glossary/palletization" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Palletization</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The process of arranging goods on pallets for efficient storage and transportation.</div><div class="rich-text-block-3 term-wrap">Crating</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Parent ASINs" href="/glossary/parent-asins" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Parent ASINs</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Parent ASINs are the generic product designation given to a category of items (such as Levi's 501 jeans) to demarcate item relationships and allow one detail page to hold all variations (child ASINs, such as Levi's 501 jeans size large) of the product, rather than having individual pages for each variation.</div><div class="rich-text-block-3 term-wrap">Master ASIN, Parent SKU, Parent Listing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Pay Per Click" href="/glossary/pay-per-click" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Pay Per Click</div><div class="align-center term-wrap">PPC</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Pay-per-click (PPC) is a type of internet marketing where advertisers pay a fee each time a potential customer clicks on one of their ads.</div><div class="rich-text-block-3 term-wrap">Digital Advertising</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Pay to Play" href="/glossary/pay-to-play" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Pay to Play</div><div class="align-center term-wrap">P2P</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Pay to play is a situation in which a seller or consumer would be required to pay a fee to take part in a particular business activity.</div><div class="rich-text-block-3 term-wrap">Pay for Play</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Payment Reports" href="/glossary/payment-reports" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Payment Reports</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Financial reports provided by Amazon to sellers, detailing transactions, fees, and payouts.</div><div class="rich-text-block-3 term-wrap">Settlement and Transactions Report</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Perfect Order Percentage" href="/glossary/perfect-order-percentage" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Perfect Order Percentage</div><div class="align-center term-wrap">POP</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A metric indicating the percentage of orders delivered on time, complete, and without damage or errors.</div><div class="rich-text-block-3 term-wrap">Perfect Order Rate</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Pick and Pack" href="/glossary/pick-and-pack" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Pick and Pack</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The process of selecting and packaging products for shipment to customers.</div><div class="rich-text-block-3 term-wrap">Fulfillment by Amazon</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Pick and Pack Fee" href="/glossary/pick-and-pack-fee" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Pick and Pack Fee</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The fee charged by Amazon for the labor involved in selecting, packing, and shipping products to customers.</div><div class="rich-text-block-3 term-wrap">Fulfillment Fee</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Placement Targeting" href="/glossary/placement-targeting" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Placement Targeting</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">An advertising strategy where ads are placed in specific locations, such as product pages or search results, to reach targeted audiences.</div><div class="rich-text-block-3 term-wrap">Placements</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Placements" href="/glossary/placements" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Placements</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Different ad types may appear in different locations across Amazon.</div><div class="rich-text-block-3 term-wrap">Ad Unit</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Pre-Fulfillment Cancel Rate" href="/glossary/pre-fulfillment-cancel-rate" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Pre-Fulfillment Cancel Rate</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">The percentage of orders canceled by sellers before they are fulfilled, affecting the seller's performance metrics.</div><div class="rich-text-block-3 term-wrap">Cancellation Rate</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Preferred Vendor" href="/glossary/preferred-vendor" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Preferred Vendor</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A status given to suppliers who consistently meet certain criteria, such as quality and delivery performance, often receiving favorable terms.</div><div class="rich-text-block-3 term-wrap">Preferred Supplier</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Prep Requirements" href="/glossary/prep-requirements" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Prep Requirements</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Specific packaging and labeling standards that products must meet to be eligible for Amazon's fulfillment services.</div><div class="rich-text-block-3 term-wrap">FBA Prep and Packaging Requirements</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Price Elasticity" href="/glossary/price-elasticity" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Price Elasticity</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A measure of how sensitive the demand for a product is to changes in its price, influencing pricing strategies.</div><div class="rich-text-block-3 term-wrap">Price Elasticity of Demand (PED), Price Sensitivity</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Primary Keywords" href="/glossary/primary-keywords" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Primary Keywords</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">The main keywords targeted in a product listing or ad campaign, critical for SEO and visibility.</div><div class="rich-text-block-3 term-wrap">Main Keywords</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Prime Certified Warehouse" href="/glossary/prime-certified-warehouse" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Prime Certified Warehouse</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A Prime Certified Warehouse is a storage facility certified with Amazon Prime, which is required to have an on-time delivery rate of at least 92%, a valid tracking ID for at least 94%, and a seller-initiated cancellation rate of less than 1.5% of Premium shipping orders.</div><div class="rich-text-block-3 term-wrap">Seller-Fulfilled Prime</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Prime Day" href="/glossary/prime-day" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Prime Day</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Prime Day is an Amazon sale that happens once a year — or on special designated days — and includes discounts on thousands of products.</div><div class="rich-text-block-3 term-wrap">Amazon Annual Sales Event</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Private Label" href="/glossary/private-label" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Private Label</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A private-label product is manufactured by a contract or third-party manufacturer and sold under a retailer's brand name. The retailer specifies the product details, including what goes in it, how it's packaged, and what the label should look like, then pays others to produce and deliver it to their store.</div><div class="rich-text-block-3 term-wrap">House Brand, Store Brand</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Product Advertising API" href="/glossary/product-advertising-api" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Product Advertising API</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">An interface that allows developers to access Amazon's product data and integrate it into their applications or websites.</div><div class="rich-text-block-3 term-wrap">Amazon Advertising API</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Product Bundle" href="/glossary/product-bundle" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Product Bundle</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A marketing strategy where multiple products are sold together at a discounted price, often to increase sales volume.</div><div class="rich-text-block-3 term-wrap">Bundling, Cross-Sell Bundling</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Product Classifier" href="/glossary/product-classifier" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Product Classifier</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A tool used to categorize products based on attributes, helping to organize listings and improve searchability.</div><div class="rich-text-block-3 term-wrap">Product Categorization Tool, Item Classification System</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Product Description" href="/glossary/product-description" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Product Description</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The product description, which lives on the product detail page, is free-form text that describes the product, including what the product is, how it works, and how it benefits customers.</div><div class="rich-text-block-3 term-wrap">Product Information, Product Details</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Product Detail Page" href="/glossary/product-detail-page" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Product Detail Page</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The product detail page includes complete information on a given product and typically includes photos, color options, size options, price, return policies, reviews, and other details intended to help the customer make an informed purchasing decision.</div><div class="rich-text-block-3 term-wrap">Product Listing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Product Insert" href="/glossary/product-insert" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Product Insert</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Printed materials included in product packaging, often used for branding, customer engagement, or promotional purposes.</div><div class="rich-text-block-3 term-wrap">Packaging Insert</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Profit" href="/glossary/profit" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Profit</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Profit is the leftover monies earned after expenses have been subtracted from revenue. Profit = Revenue - Expenses</div><div class="rich-text-block-3 term-wrap">Turnover, Earnings</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Purchase Price Variance" href="/glossary/purchase-price-variance" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Purchase Price Variance</div><div class="align-center term-wrap">PPV</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Discrepancies in the expected and actual pricing.</div><div class="rich-text-block-3 term-wrap">Pricing Shortages</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Purchase Quantity Variance" href="/glossary/purchase-quantity-variance" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Purchase Quantity Variance</div><div class="align-center term-wrap">PQV</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Discrepancies between expected and actual inventory levels.</div><div class="rich-text-block-3 term-wrap">Inventory Shortages</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="QR Code" href="/glossary/qr-code" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">QR Code</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A quick response (QR) code is the trademark for a type of two-dimensional barcode that contains data for a locator, identifier, or tracker and guides a user to a website or application. QR codes were first designed in 1994 for the Japanese automotive industry.</div><div class="rich-text-block-3 term-wrap">Matrix Barcode</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Receiving Discrepancy" href="/glossary/receiving-discrepancy" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Receiving Discrepancy</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A Receiving Discrepancy occurs when the quantity or condition of goods received at an Amazon fulfillment center differs from what was expected based on the shipment plan or initial shipping details.</div><div class="rich-text-block-3 term-wrap">Receiving Error, Goods Receipt Discrepancy, Inventory Discrepancy</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Removal Order" href="/glossary/removal-order" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Removal Order</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon, Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A Removal Order on Amazon refers to a request made by a seller to have their inventory removed from Amazon's fulfillment centers and returned to them or disposed of, typically due to reasons such as overstock, end of season, or liquidation.</div><div class="rich-text-block-3 term-wrap">FBA Removal Order, Inventory Removal Order, Return Order, Disposal Order</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Rest of Search" href="/glossary/rest-of-search" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Rest of Search</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Placement Type: anywhere an ad is shown other than Product Pages or Top of Search.</div><div class="rich-text-block-3 term-wrap">Below-the-Fold Ads</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Retail Arbitrage" href="/glossary/retail-arbitrage" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Retail Arbitrage</div><div class="align-center term-wrap">RA</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Retail arbitrage is an eCommerce business model centered around buying inventory at a discount from offline and online retailers, then reselling it online for a profit.</div><div class="rich-text-block-3 term-wrap">Reselling, Retail Sourcing, Product Flipping</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Retargeting" href="/glossary/retargeting" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Retargeting</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon, Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Retargeting refers to the practice of serving ads to users who have shown interest or engaged with a website or brand previously, with the goal of re-engaging them and encouraging conversion.</div><div class="rich-text-block-3 term-wrap">Remarketing, Behavioral Targeting</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Return on Ad Spend" href="/glossary/return-on-ad-spend" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Return on Ad Spend</div><div class="align-center term-wrap">RoAS</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Return on ad spend (RoAS) is the amount of revenue earned for every dollar spent on an ad campaign.</div><div class="rich-text-block-3 term-wrap">Advertising ROI, Ad Spend Efficiency, Revenue per Ad Dollar</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Return on Investment" href="/glossary/return-on-investment" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Return on Investment</div><div class="align-center term-wrap">ROI</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Return on investment (ROI) is a measure of profitability, which is expressed as a percentage, used to gauge or rate how an investment has performed. Sellers can determine ROI by comparing the cost of their investment (in the development of a product, for example) against their net profit.</div><div class="rich-text-block-3 term-wrap">Rate of Return, Yield</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Reversals" href="/glossary/reversals" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Reversals</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Reversals occur when Amazon reverses a previously approved FBA reimbursement claim, reclaiming the reimbursed amount from the seller, often due to revised decisions on claim validity, uncovering missing inventory, or reimbursement errors.</div><div class="rich-text-block-3 term-wrap">Clawbacks, Reimbursements, Refunds, Reversed Reimbursements</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Rufus" href="/glossary/rufus" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Rufus</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Rufus is an AI shopping assistant that uses Amazon’s product data and web information to answer customer queries, offer product comparisons, make personalized recommendations, and facilitate product discovery within the Amazon shopping environment.</div><div class="rich-text-block-3 term-wrap">Generative AI-Powered Shopping Assistant, Shopping Bot, Virtual Shopping Assistant</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Sales Rank" href="/glossary/sales-rank" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Sales Rank</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Sales rank is a measurement, which is updated hourly, that shows a product's average sales ranking compared to other similar products or product lines on Amazon.</div><div class="rich-text-block-3 term-wrap">Best Seller Rank</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Search Constraint" href="/glossary/search-constraint" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Search Constraint</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Search constraints are limitations placed on search queries to restrict the ASINs that the Amazon algorithm serves up. A query for "red dresses," for example, will only show results assigned with a "dresses" browse node and a "red" refinement selection.</div><div class="rich-text-block-3 term-wrap">Search Parameters</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Search Engine Optimization" href="/glossary/search-engine-optimization" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Search Engine Optimization</div><div class="align-center term-wrap">SEO</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Search engine optimization (SEO) is the process of refining and optimizing website or product pages to increase their rank within search engines like Google. SEO, which can be equal parts science and art, is vital to getting potential customer traffic to product and service pages.</div><div class="rich-text-block-3 term-wrap">Web Optimization</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Seller Central" href="/glossary/seller-central" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Seller Central</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Seller Central is Amazon’s one-stop interface for those who sell products on Amazon that provides the seller's account information, product data, and sales details.</div><div class="rich-text-block-3 term-wrap">Seller Dashboard</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Seller Fulfilled Prime" href="/glossary/seller-fulfilled-prime" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Seller Fulfilled Prime</div><div class="align-center term-wrap">SFP</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Seller Fulfilled Prime is an Amazon Prime program that enables sellers to deliver products to domestic Prime customers directly from their warehouse.</div><div class="rich-text-block-3 term-wrap">Prime-Certified Warehouse</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Seller ID" href="/glossary/seller-id" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Seller ID</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A seller ID is a unique, regional identifier that Amazon assigns to every Seller Central account.</div><div class="rich-text-block-3 term-wrap">Merchant ID, Merchant Token</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Service Level Agreement" href="/glossary/service-level-agreement" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Service Level Agreement</div><div class="align-center term-wrap">SLA</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A service-level agreement (SLA) lays out the products or services that a provider will deliver to a customer; the point of contact for end users; the method of resolution for any problems that might occur; and the measurements by which parties will monitor and approve services.</div><div class="rich-text-block-3 term-wrap">Service Contract</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Sessions" href="/glossary/sessions" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Sessions</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Sessions is a metric that describes the number of times users visit an Amazon page within a 24-hour period.</div><div class="rich-text-block-3 term-wrap">Traffic</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Shopping Results" href="/glossary/shopping-results" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Shopping Results</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Shopping results are what customers see when they search on Amazon. Since the product discovery and shopping landscape is subject to continuous experimentation, the look and feel of shopping results can vary.</div><div class="rich-text-block-3 term-wrap">Search Engine Results Page</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Shortages (1P)" href="/glossary/shortages-1p" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Shortages (1P)</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon, Business, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Amazon 1P shortages occur when first-party vendors face inventory issues, causing potential delays or unavailability of products on Amazon due to supply chain disruptions, manufacturing delays, forecasting inaccuracies, or unexpected demand increases.</div><div class="rich-text-block-3 term-wrap">Amazon 1P Shortages, Shortage Claims, Purchase Quantity Variance</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Split Testing" href="/glossary/split-testing" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Split Testing</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Split testing is a technique where a seller creates two or more variations of a promotion, an email, or product copy, then distributes those variations to consumers or users to test which performs better.</div><div class="rich-text-block-3 term-wrap">A/B Testing</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Standard Operating Procedure" href="/glossary/standard-operating-procedure" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Standard Operating Procedure</div><div class="align-center term-wrap">SOP</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A standard operating procedure (SOP) is a set of written instructions that describes the step-by-step process that users must take to properly perform a routine activity.</div><div class="rich-text-block-3 term-wrap">Protocol, Work Instruction</div></div></div></div><div class="c6-glos-collection-wrap glossary-wrapper w-dyn-list"><div role="list" class="c6-glos-collection-list mix-container2 w-dyn-items"><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Stock Keeping Unit" href="/glossary/stock-keeping-unit" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Stock Keeping Unit</div><div class="align-center term-wrap">SKU</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A stock keeping unit (SKU) is an identifier that sellers assign to products to enable them to organize and manage inventory effectively.</div><div class="rich-text-block-3 term-wrap">Product Code</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Supply Chain by Amazon" href="/glossary/supply-chain-by-amazon" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Supply Chain by Amazon</div><div class="align-center term-wrap">SCA</div><div class="align-right term-wrap filter-category">Amazon, Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Supply Chain by Amazon is an automated service that manages the entire process of getting products from manufacturers to customers globally, ensuring consistent stock, faster shipping, and reduced costs.</div><div class="rich-text-block-3 term-wrap">End-to-end supply chain management service, Full-service supply chain management, End-to-end supply chain solution</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Target Advertising Cost of Sales" href="/glossary/target-advertising-cost-of-sales" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Target Advertising Cost of Sales</div><div class="align-center term-wrap">TACoS</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">The target advertising cost of sales (ACoS) refers to the goal that sellers set for how much money they want to spend on and receive from specific advertisements. This metric will change depending on how aggressive the seller wants to be with their advertising.</div><div class="rich-text-block-3 term-wrap">Advertising Cost of Sales</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Terms Of Service" href="/glossary/terms-of-service" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Terms Of Service</div><div class="align-center term-wrap">TOS</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Terms of service (TOS) are the legal agreements between a service provider and the person using that services that outline the terms by which the person must abide. Amazon's TOS, for example, lays out what sellers must do to sell on the platform.</div><div class="rich-text-block-3 term-wrap">Terms and Conditions, Service Agreement, User Terms</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Third-Party Logistics" href="/glossary/third-party-logistics" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Third-Party Logistics</div><div class="align-center term-wrap">3PL</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">Third-party logistics (3PL) is the process of outsourcing ecommerce logistics — such as supply chain management, warehousing, and fulfillment — to a third-party business, which free the merchant to focus on other elements of their business.</div><div class="rich-text-block-3 term-wrap">Outsourced Logistics, Logistics Partner</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Third-Party Seller" href="/glossary/third-party-seller" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Third-Party Seller</div><div class="align-center term-wrap">3P</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">A third-party (3P) seller uses the Amazon marketplace to sell directly to shoppers and handles customer service for all of their products. 3P sellers' items are displayed as “Sold by Merchant and Fulfilled by Amazon" or "Fulfilled by Merchant."</div><div class="rich-text-block-3 term-wrap">Independent Sellers, Marketplace Sellers</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Title" href="/glossary/title" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Title</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Title is a required catalog attribute that describes what the ASIN or product is.</div><div class="rich-text-block-3 term-wrap">Product Name, Brand Name</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Top of Search" href="/glossary/top-of-search" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Top of Search</div><div class="align-center term-wrap">TOS</div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Placement Type: Results in first row, first page of search results.</div><div class="rich-text-block-3 term-wrap">Above-the-Fold ads</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Total Advertising Cost of Sale" href="/glossary/total-advertising-cost-of-sale" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Total Advertising Cost of Sale</div><div class="align-center term-wrap">TACOS</div><div class="align-right term-wrap filter-category">Amazon, Business</div></a><div class="rich-text-block-3 term-wrap">TACOS is a metric that measures the overall ad spend as a percentage of total sales, helping Amazon sellers evaluate the effectiveness and impact of their advertising efforts on overall revenue.</div><div class="rich-text-block-3 term-wrap">Total ACOS, Amazon TACOS</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="True ACoS" href="/glossary/true-acos" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">True ACoS</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Combined PPC and Organic Revenue, divided by Ad Spend.</div><div class="rich-text-block-3 term-wrap">Total Advertising Cost of Sales</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Universal Product Code" href="/glossary/universal-product-code" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Universal Product Code</div><div class="align-center term-wrap">UPC</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A universal product code (UPC) is an identifying machine-readable barcode that most U.S.-based retailers use to designate and organize products, assigned by GS1</div><div class="rich-text-block-3 term-wrap">Barcode</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Value-Added Tax" href="/glossary/value-added-tax" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Value-Added Tax</div><div class="align-center term-wrap">VAT</div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Value-added tax (VAT) is a tax that territories of the European Union assess and collect with each sale of goods or services.</div><div class="rich-text-block-3 term-wrap">Sales Tax, Consumption Tax, Goods and Services Tax</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Vendor Central" href="/glossary/vendor-central" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Vendor Central</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Vendor Central is Amazon's invitation-only interface for manufacturers and distributors, also known as first-party sellers, who sell products to Amazon so that Amazon can resell them to consumers.</div><div class="rich-text-block-3 term-wrap">1P Seller, Amazon B2B, Amazon Vendor</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Vine" href="/glossary/vine" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Vine</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Amazon</div></a><div class="rich-text-block-3 term-wrap">Amazon Vine is an invitation-only program that solicits and highlights insightful reviews from top customer reviewers, also known as "Vine Voices," who order items for free and share product experiences with Amazon customers to help them make informed buying decisions.</div><div class="rich-text-block-3 term-wrap">Vine Voices</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Virtual Assistant" href="/glossary/virtual-assistant" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Virtual Assistant</div><div class="align-center term-wrap">VA</div><div class="align-right term-wrap filter-category">Ecommerce</div></a><div class="rich-text-block-3 term-wrap">A virtual assistant (VA) is a part- or full-time helper hired to perform tasks for an online business, which frees up owners to concentrate on higher-level functions.</div><div class="rich-text-block-3 term-wrap">Remote Assistant</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="Warehousing" href="/glossary/warehousing" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">Warehousing</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">Warehousing is the process of temporarily storing physical bulk inventory for sale to individual consumers or distribution to other locations.</div><div class="rich-text-block-3 term-wrap">Warehouse Management, Storage Facility, Fulfillment Center</div></div><div role="listitem" class="c6-glos-collection-item mix w-dyn-item"><a aria-label="White Hat" href="/glossary/white-hat" class="c6-glos-collection-link w-inline-block"><div class="term-wrap">White Hat</div><div class="align-center term-wrap w-dyn-bind-empty"></div><div class="align-right term-wrap filter-category">Business</div></a><div class="rich-text-block-3 term-wrap">A white hat is a person who operates within the rules and expectations of a marketplace to drive sales, without relying on tricks or unethical practices to undermine others.</div><div class="rich-text-block-3 term-wrap">Ethical SEO</div></div></div></div></div></div></section></div><footer class="c6-v3-footer"><div class="w-layout-blockcontainer c6-v3-footer-container w-container"><div class="c6-v3-footer-wrap"><div class="c6-v3-footer-left"><div class="c6-v3-footer-left-content"><div class="c6-v3-footer-left-txt">Keep up to date with the latest news and updates.</div><div class="c6-v3-footer-left-social-wrap"><a aria-label="Twitter" href="https://twitter.com/Carbon6io" target="_blank" class="c6-v3-footer-left-social-link 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