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href="https://www.influencerbriefs.com/signup?dashType=agency" class="elementor-sub-item" tabindex="-1">I’m a Talent Manager</a></li> </ul> </li> </ul> </nav> </div> </div> </div> </div> </div> </header> <div data-rocket-location-hash="85886504c43d2a57ae45a4afa2fb8af8" data-elementor-type="wp-post" data-elementor-id="70249" class="elementor elementor-70249" data-elementor-post-type="post"> <section data-rocket-location-hash="b619a190f190665b8a6ed84b4c03b0d0" class="elementor-section elementor-top-section elementor-element elementor-element-6173e2b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6173e2b4" data-element_type="section"> <div data-rocket-location-hash="6179095e4b4214193a1f2af174dfb622" class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a1b28e5" data-id="4a1b28e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e396318 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="7e396318" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">How much does YouTube pay? Everything you need to know</h1> </div> </div> <div class="elementor-element elementor-element-1a997448 elementor-align-left elementor-widget elementor-widget-post-info" data-id="1a997448" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-39471fa elementor-inline-item" itemprop="author"> <a href="https://vamp.com/blog/author/lukem/"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Luke McCarthy </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-f3850fd elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__item-prefix">on</span> <span class="elementor-post-info__terms-list"> <a href="https://vamp.com/blog/category/influencers/" class="elementor-post-info__terms-list-item">Influencers</a>, <a href="https://vamp.com/blog/category/youtube-marketing/" class="elementor-post-info__terms-list-item">YouTube Marketing</a> </span> </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-955b6a9 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <span class="elementor-post-info__item-prefix">·</span> <time>24 June 2024</time> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-26dd6cf9 elementor-widget elementor-widget-theme-post-excerpt" data-id="26dd6cf9" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> YouTube gives creators a unique opportunity to monetise their brand. We delve into the monetary possibilities and opportunities. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-19380622 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19380622" data-element_type="section" data-settings="{"background_background":"classic"}"> <div data-rocket-location-hash="f619a9251d64d722180410d17d670062" class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-366fd778" data-id="366fd778" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-276c0eb0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="276c0eb0" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="960" height="614" src="https://vamp.com/wp-content/smush-webp/2022/12/photoshop-photography-of-man-falling.jpg.webp" class="attachment-full size-full wp-image-70250" alt="photoshop photography of man falling" srcset="https://vamp.com/wp-content/smush-webp/2022/12/photoshop-photography-of-man-falling.jpg.webp 960w, https://vamp.com/wp-content/smush-webp/2022/12/photoshop-photography-of-man-falling-300x192.jpg.webp 300w, https://vamp.com/wp-content/smush-webp/2022/12/photoshop-photography-of-man-falling-768x491.jpg.webp 768w" sizes="(max-width: 960px) 100vw, 960px" /> </div> </div> <div class="elementor-element elementor-element-2617a009 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading" data-id="2617a009" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">///// DO NOT EDIT ABOVE THIS LINE ///// </h3> </div> </div> </div> </div> </div> </section> <section data-rocket-location-hash="35308c7086d7bf60c01040ae3ca189f1" class="elementor-section elementor-top-section elementor-element elementor-element-394f9fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="394f9fa1" data-element_type="section"> <div data-rocket-location-hash="75f8ca8b2ce069480e258b612fdb35a8" class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b5bfa27" data-id="4b5bfa27" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d30baef elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents" data-id="d30baef" data-element_type="widget" data-settings="{"headings_by_tags":["h2"],"exclude_headings_by_selector":[],"marker_view":"numbers","no_headings_message":"No headings were found on this page.","minimize_box":"yes","minimized_on":"tablet","hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="table-of-contents.default"> <div class="elementor-widget-container"> <div class="elementor-toc__header"> <h4 class="elementor-toc__header-title"> Table of Contents </h4> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__d30baef" aria-expanded="true" aria-label="Open table of contents"><svg aria-hidden="true" class="e-font-icon-svg e-fas-chevron-down" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></div> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__d30baef" aria-expanded="true" aria-label="Close table of contents"><svg aria-hidden="true" class="e-font-icon-svg e-fas-chevron-up" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z"></path></svg></div> </div> <div id="elementor-toc__d30baef" class="elementor-toc__body"> <div class="elementor-toc__spinner-container"> <svg class="elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading" aria-hidden="true" viewBox="0 0 1000 1000" xmlns="http://www.w3.org/2000/svg"><path d="M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-2e47d77f elementor-widget elementor-widget-text-editor" data-id="2e47d77f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Ranked as <a href="https://hootsuite.widen.net/s/gqprmtzq6g/digital-2022-global-overview-report">the second-most used social platform in the world</a>, YouTube is gaining traction among creators who want to widen their reach. But, how much can you expect to make from it?</h3><p><span style="font-weight: 400;">As an influencer, you may be looking at </span><a href="https://vamp.com/blog/2021/06/16/become-a-successful-youtuber-in-seven-steps/"><span style="font-weight: 400;">becoming a YouTuber</span></a><span style="font-weight: 400;"> to increase your offering, engage a larger audience, and grow your revenue. You’d be right to do so. </span></p><p><span style="font-weight: 400;">Video is one of the most engaging content formats and </span><a href="https://www.wyzowl.com/video-marketing-statistics/"><span style="font-weight: 400;">73% of consumers prefer video over other types of content</span></a><span style="font-weight: 400;"> when learning about a product or a service. Not to mention that YouTube has </span><a href="https://blog.youtube/press/"><span style="font-weight: 400;">2 billion logged-in users each month</span></a><span style="font-weight: 400;"> and people watch over a billion hours of content every single day. </span></p><figure id="attachment_70254" aria-describedby="caption-attachment-70254" style="width: 2880px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-70254 lazyload" data-src="https://vamp.com/wp-content/smush-webp/2022/12/Screenshot-2022-12-14-at-10.34.02.png.webp" alt="" width="2880" height="1612" data-srcset="https://vamp.com/wp-content/smush-webp/2022/12/Screenshot-2022-12-14-at-10.34.02.png.webp 2048w, https://vamp.com/wp-content/smush-webp/2022/12/Screenshot-2022-12-14-at-10.34.02-300x168.png.webp 300w, https://vamp.com/wp-content/smush-webp/2022/12/Screenshot-2022-12-14-at-10.34.02-1024x573.png.webp 1024w, https://vamp.com/wp-content/smush-webp/2022/12/Screenshot-2022-12-14-at-10.34.02-768x430.png.webp 768w, https://vamp.com/wp-content/smush-webp/2022/12/Screenshot-2022-12-14-at-10.34.02-1536x860.png.webp 1536w" data-sizes="(max-width: 2880px) 100vw, 2880px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 2880px; --smush-placeholder-aspect-ratio: 2880/1612;" /><noscript><img loading="lazy" decoding="async" class="size-full wp-image-70254" src="https://vamp.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-10.34.02.png" alt="" width="2880" height="1612" srcset="https://vamp.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-10.34.02.png 2048w, https://vamp.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-10.34.02-300x168.png 300w, https://vamp.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-10.34.02-1024x573.png 1024w, https://vamp.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-10.34.02-768x430.png 768w, https://vamp.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-10.34.02-1536x860.png 1536w" sizes="(max-width: 2880px) 100vw, 2880px" /></noscript><figcaption id="caption-attachment-70254" class="wp-caption-text">Image credit: Digital 2022 Global Overview Report | Hootsuite and We Are Social</figcaption></figure><p><span style="font-weight: 400;">That said, if you’re already investing a lot of your time on other platforms, you may be wondering if YouTube is worth it. Can you really make money from the platform and build an audience today, when there are already so many other creators to compete with?</span></p><p><span style="font-weight: 400;">Here we look at the latest data on how much money per view YouTube creators make, some of the most successful accounts on t</span><span style="font-weight: 400;">he </span><span style="font-weight: 400;">platform, and crucially, how creators can make more money.</span></p><h2>YouTube pay scale </h2><p><span style="font-weight: 400;">Most YouTubers earn their money through adverts. There are two different ways creators get paid from ads. One is cost per thousand views (CPM) and the other is cost per click (CPC). </span></p><p><span style="font-weight: 400;">The majority of the ads are CPC ads, which means that a viewer must click on the ad in order for the creator to get paid. Google pays creators 68% of their AdSense revenue. </span></p><p><span style="font-weight: 400;">This means that if a brand pays Google $100 for ads, $68 will go to you. The actual rate per ad view can vary between $0.10 and $0.30, but the average YouTuber receives $0.18 per ad view. </span></p><h3>YouTube pay per views</h3><p><span style="font-weight: 400;">Ad views and video views are not the same (unfortunately). Not all video views will turn into ad views. While ads average out at $0.18 per view, video views can net you between $0.01 and $0.05. </span></p><p><span style="font-weight: 400;">In 2022, </span><a href="https://hootsuite.widen.net/s/gqprmtzq6g/digital-2022-global-overview-report"><span style="font-weight: 400;">37% of users used some type of ad blocker</span></a><span style="font-weight: 400;">, which means creators don’t generate any ad revenue from those views. Likewise, a big portion of viewers click away from the ad which, again, doesn’t count towards your revenue. </span></p><p><span style="font-weight: 400;">Because of this, 1,000 video views means you’ll make, on average, between $3 and $5. </span></p> </div> </div> <div class="elementor-element elementor-element-375b879 elementor-widget elementor-widget-video" data-id="375b879" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=bVXOh0iVSZs","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-47f3bb4 elementor-widget elementor-widget-text-editor" data-id="47f3bb4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>How many views do you need to get paid on YouTube?</h2><p><span style="font-weight: 400;">In order to start making money on YouTube, you first need to get accepted into the </span><a href="https://support.google.com/youtube/answer/72851?hl=en"><span style="font-weight: 400;">YouTube Partner Program (YPP)</span></a><span style="font-weight: 400;">, which requires you to:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Have over 1,000 subscribers</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Have over 4,000 public watch hours on your channel in the past 12 months</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Live in an eligible country (for instance, creators from Russia can no longer participate in YPP due to the war in Ukraine)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Have a linked AdSense account</span></li></ul><p> </p><p><span style="font-weight: 400;">Now, subscribers don’t necessarily equate to a lot of views. You’d need to post content consistently in order to build rapport with your viewers and get subscribers to engage with your content. </span></p><p><span style="font-weight: 400;">As mentioned earlier, how much you make per video will highly depend on the number of views, but also how many of those viewers clicked or watched your ads. You can expect to make about $3-$5 per 1,000 views once you’re in the YPP. </span></p><p><span style="font-weight: 400;">You can make more if you look at other monetisation routes like affiliate marketing and sponsorships.</span></p><h2>How much money can you make on YouTube?</h2><p><span style="font-weight: 400;">Just like any business venture, making money on YouTube takes time. While there are thousands of channels that make nothing or very little, YouTube stars like </span><a href="https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA"><span style="font-weight: 400;">MrBeast</span></a><span style="font-weight: 400;"> and </span><a href="https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw"><span style="font-weight: 400;">PewDiePie</span></a><span style="font-weight: 400;"> have shown that people can make millions from the platform if they’re consistent and original. </span></p><p><span style="font-weight: 400;">For example, MrBeast recently became the most popular creator channel with over 116 million subscribers. Even though there are other accounts like </span><a href="https://www.youtube.com/@tseries/videos"><span style="font-weight: 400;">T-Series</span></a><span style="font-weight: 400;"> that have more subscribers, MrBeast gets tens of millions of views per video, which is far more than the 5,000 to half a million views that T-Series gets. </span></p><p><span style="font-weight: 400;">In 2021 alone, MrBeast was reported to have earned </span><a href="https://www.forbes.com/sites/abrambrown/2022/01/14/the-highest-paid-youtube-stars-mrbeast-jake-paul-and-markiplier-score-massive-paydays/?sh=620d99da1aa7"><span style="font-weight: 400;">$54 million</span></a><span style="font-weight: 400;">. And his channel is still growing. That said, how much money you make depends on your niche as well. </span></p><p><span style="font-weight: 400;">For example, some of the most in-demand content includes music, entertainment, and </span><a href="https://vamp.com/blog/2021/07/02/the-ultimate-guide-to-creating-searchable-and-engaging-youtube-tutorials/"><span style="font-weight: 400;">how-to tutorials</span></a><span style="font-weight: 400;">, so if you create content in these areas, you can get discovered more easily and start making money.</span></p><h3>How do YouTubers make money?</h3><p><span style="font-weight: 400;">There are several ways you can make money on YouTube. We already discussed the YouTube Partner Program and revenue you can make from ads. However, YouTubers have other ways to monetise their content. </span></p><h4><strong>Affiliate marketing</strong></h4><p><span style="font-weight: 400;">Affiliate marketing allows you to make money from promoting a product or service on your channel. If there are brands that you really like and are within your niche, then you can reach out to them for an affiliate link to add to your videos. This means that every time a person buys through your link, you make money.</span></p><h4><strong>Selling merchandise and digital products</strong></h4><p><span style="font-weight: 400;">You can further monetise your channel by selling branded merchandise and digital products. For example, you can sell printed on-demand t-shirts or coffee mugs, which requires very little input from you once you set it up. </span></p><p><span style="font-weight: 400;">You can also create your own digital products, like courses, books or gated content. Digital products are a great way to scale your business as there’s no limit to how many you can sell.</span></p><h4><strong>Fan funding</strong></h4><p><span style="font-weight: 400;">If you build enough of a fan base, you can ask viewers to donate to your channel via fan funding. YouTube itself is doing a lot in this space to help creators earn through their </span><a href="https://vamp.com/blog/2021/07/23/everything-you-need-to-know-about-youtube-shorts/"><span style="font-weight: 400;">Shorts videos</span></a><span style="font-weight: 400;"> as well as </span><a href="https://blog.youtube/news-and-events/supporting-the-next-wave-of-creative-entrepreneurs/"><span style="font-weight: 400;">Super Thanks, Super Chat, Super Stickers, and Channel Memberships</span></a><span style="font-weight: 400;">, and updates are in the pipeline for 2023. </span></p><p><span style="font-weight: 400;">You’re also free to use external donations websites, like </span><a href="https://www.buymeacoffee.com/"><span style="font-weight: 400;">Buy Me a Coffee</span></a><span style="font-weight: 400;">, </span><a href="https://ko-fi.com/?gclid=Cj0KCQiA1ZGcBhCoARIsAGQ0kkq5XJeYPa8GUa8ldNDRlSuzq1VCAezzEp62DAvgQp9uBpsTxElBrOMaAqDDEALw_wcB"><span style="font-weight: 400;">Ko-fi</span></a><span style="font-weight: 400;"> or </span><a href="https://www.patreon.com/"><span style="font-weight: 400;">Patreon</span></a><span style="font-weight: 400;">. Of course, in order to make a sizeable income from these platforms, you need to have an established audience. </span></p> </div> </div> <div class="elementor-element elementor-element-ed05d89 elementor-widget elementor-widget-video" data-id="ed05d89" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=7P6RArpBwDk","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-037f538 elementor-widget elementor-widget-text-editor" data-id="037f538" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>How does YouTube pay?</h2><p><span style="font-weight: 400;">How much does a YouTuber make, at the end of the day? We’ve covered the ad revenue that creators can get once they join YPP, and that they need to have an AdSense account in order to start receiving money. </span></p><p><span style="font-weight: 400;">However, this isn’t the only way creators make money. YouTube as a platform </span><a href="https://support.google.com/youtube/answer/6306276?hl=en#zippy=%2Cwill-creators-still-be-paid-with-youtube-premium%2Chow-is-revenue-figured-out%2Cdoes-downloaded-content-count-towards-my-watch-time%2Cdoes-background-play-count-toward-my-watch-time%2Cwhat-youtube-premium-metrics-can-i-see-in-youtube-analytics%2Chow-do-i-view-my-revenue-reports-in-youtube-analytics%2Chow-do-i-compare-my-youtube-premium-watch-time-to-my-youtube-premium-estimated-earnings%2Cwhere-is-youtube-premium-available"><span style="font-weight: 400;">offers premium subscriptions</span></a><span style="font-weight: 400;"> to its audience who may not want to watch ads. </span></p><p><span style="font-weight: 400;">The good news is that YouTube shares the revenue from these subscriptions with its creators. How much you earn from premium subscriptions will depend on how your content performs. </span></p><h2>How much can you make on YouTube?</h2><p><span style="font-weight: 400;">Your earnings from YouTube will depend on many factors, primarily how long you’ve been posting content, how consistent you are with your posting schedule, and of course, how good your content is. </span></p><p><span style="font-weight: 400;">Looking directly at earnings from your platform itself, you can make anywhere from a few cents to millions of dollars. The earning potential is truly limitless. For example, the top 10 YouTube channels in 2021 </span><a href="https://www.statista.com/statistics/373772/youtubers-monetization-earnings-celebrity/#:~:text=In%202021%2C%20it%20was%20estimated,during%20the%20last%20measured%20year."><span style="font-weight: 400;">made more than $300 million combined</span></a><span style="font-weight: 400;">.</span><span style="font-weight: 400;"> </span></p><p><span style="font-weight: 400;">Of course, these are exceptions to the rule. If you’re just starting out, you probably won’t be able to make any money until you’ve gained your first 1,000 subscribers and have been posting consistently for at least a year. </span></p><h3>YouTube income per 1,000 views </h3><p><span style="font-weight: 400;">On average, 1,000 views can net you about $3 to $5 provided you have ads enabled. </span></p><h3>How much does YouTube pay for 10,000 views? </h3><p><span style="font-weight: 400;">Following the same rate as above, 10,000 views could net you between $30 and $50 dollars depending on how much your audience engages with the ads in the video.</span></p><h3>How much does YouTube pay you for 1,000,000 views?</h3><p><span style="font-weight: 400;">As a single view earns you about $0.003 to $0.005 per view, you can make up to $5,000 for a million views. The exact figure will vary though, and you may only make around $1,000. </span></p><h3>How much money is a billion views on YouTube?</h3><p><span style="font-weight: 400;">A billion views means that you either have a very popular channel already or that your content has gone viral. In most cases, it means both. </span></p><p><span style="font-weight: 400;">In that case, you can make as much money, if not more, from other monetisation activities like affiliate links and brand sponsorships. That said, if we look purely at the ad revenue from one billion views, this can range from $100,000 to $500,000 depending on how well your ads perform. </span></p> </div> </div> <div class="elementor-element elementor-element-d818b0a elementor-widget elementor-widget-video" data-id="d818b0a" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=OatGnx0SDA8","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-2c6e049 elementor-widget elementor-widget-text-editor" data-id="2c6e049" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>How much money does YouTube make? </h2><p><span style="font-weight: 400;">YouTube makes money from two main sources: advertising and premium subscriptions. In 2021, the platform made </span><a href="https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/"><span style="font-weight: 400;">$28.84 billion in revenue from advertising</span></a><span style="font-weight: 400;">. This is a 46% jump from the previous year when it made $19.7 billion. </span></p><p><span style="font-weight: 400;">In terms of its premium subscriptions, in 2022 </span><a href="https://techcrunch.com/2022/11/09/youtube-music-and-premium-top-80-million-paid-subscribers/"><span style="font-weight: 400;">YouTube topped 80 million subscribers</span></a><span style="font-weight: 400;"> for YouTube Music and YouTube Premiums subscriptions, which add another $800+ million in revenue. </span></p><h2>FAQs</h2><h3>How does YouTube’s payment model compare to other video-sharing platforms like TikTok or Instagram in terms of revenue potential for creators?</h3><p>YouTube, TikTok, and Instagram each offer distinct revenue models for creators, impacting their potential earnings.</p><p><strong>YouTube</strong> primarily generates revenue through ad placements on videos. Creators can earn from ads displayed before, during, or after their videos. Additional income streams include channel memberships, Super Chats during live streams, and the YouTube Partner Program (YPP), which shares a portion of ad revenue with creators based on watch time and viewer engagement. YouTube also allows creators to sell branded merchandise directly through their channels<span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.ghostretail.com/post/which-platform-is-better-for-making-money-tiktok-or-youtube" target="_blank" rel="noopener noreferrer">Ghost</a><span class="text-token-text-secondary">)</span></span><span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.buzzincontent.com/story/youtube-vs-instagram-vs-tiktok-where-brands-should-put-their-money-for-influencer-marketing/" target="_blank" rel="noopener noreferrer">Buzzincontent</a><span class="text-token-text-secondary">)</span></span>.</p><p><strong>TikTok</strong> offers earnings through its Creator Fund, brand partnerships, and live streaming gifts. The Creator Fund pays based on the number of views and engagement a video receives, while brand deals often provide significant revenue for popular influencers. Live streaming gifts from fans can be converted into real money, providing another income source<span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.ghostretail.com/post/which-platform-is-better-for-making-money-tiktok-or-youtube" target="_blank" rel="noopener noreferrer">Ghost</a><span class="text-token-text-secondary">)</span></span><span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://blog.hubspot.com/marketing/tiktok-vs-youtube" target="_blank" rel="noopener noreferrer">HubSpot Blog</a><span class="text-token-text-secondary">)</span></span>.</p><p><strong>Instagram</strong> enables creators to monetize through sponsored posts, IGTV ads, and its affiliate program. Instagram Reels, a short-form video feature, has been integrated into the platform to compete with TikTok. Sponsored content remains a major income source, where influencers are paid to promote brands within their posts and stories. Reels also support shopping features and direct product tagging, adding to the potential revenue streams<span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.houseofmarketers.com/ultimate-comparison-tiktok-vs-instagram-reels-vs-youtube-shorts/" target="_blank" rel="noopener noreferrer">House of Marketers</a><span class="text-token-text-secondary">)</span></span><span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.buzzincontent.com/story/youtube-vs-instagram-vs-tiktok-where-brands-should-put-their-money-for-influencer-marketing/" target="_blank" rel="noopener noreferrer">Buzzincontent</a><span class="text-token-text-secondary">)</span></span>.</p><p>In summary, while YouTube offers robust long-term earning potential through ads and diversified revenue streams, TikTok provides rapid engagement and brand partnerships, and Instagram excels in visually appealing sponsored content and integrated shopping features.</p><h3>What strategies can new YouTubers use to quickly grow their subscriber base and meet the requirements for the YouTube Partner Program?</h3><p>New YouTubers can employ several strategies to grow their subscriber base and meet the YouTube Partner Program (YPP) requirements, which include having at least 1,000 subscribers and 4,000 watch hours in the past 12 months.</p><p><strong>Content Consistency</strong>: Regularly posting high-quality content helps build an audience. Consistency keeps subscribers engaged and encourages new viewers to subscribe.</p><p><strong>SEO Optimization</strong>: Using relevant keywords in video titles, descriptions, and tags helps improve visibility in YouTube search results. Engaging thumbnails and compelling titles also attract clicks.</p><p><strong>Engagement</strong>: Actively engaging with viewers through comments, community posts, and live streams fosters a loyal community. Encouraging viewers to like, comment, and subscribe can also boost engagement metrics.</p><p><strong>Collaborations</strong>: Partnering with other YouTubers can expose content to a broader audience. Collaborations can bring in new subscribers from other channels.</p><p><strong>Social Media Promotion</strong>: Sharing videos on social media platforms can drive traffic to the YouTube channel. Utilizing multiple platforms maximizes reach and visibility<span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://moneytransfers.com/news/2022/06/29/how-much-does-tiktok-pay-vs-youtube" target="_blank" rel="noopener noreferrer">MoneyTransfers</a><span class="text-token-text-secondary">)</span></span><span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.ghostretail.com/post/which-platform-is-better-for-making-money-tiktok-or-youtube" target="_blank" rel="noopener noreferrer">Ghost</a><span class="text-token-text-secondary">)</span></span><span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.buzzincontent.com/story/youtube-vs-instagram-vs-tiktok-where-brands-should-put-their-money-for-influencer-marketing/" target="_blank" rel="noopener noreferrer">Buzzincontent</a><span class="text-token-text-secondary">)</span></span>.</p><h3>Are there specific niches or types of content that are more likely to attract higher-paying ads, and if so, what are they?</h3><p>Certain niches on YouTube attract higher-paying ads due to their target demographics and advertiser interest.</p><p><strong>Finance and Investment</strong>: Content related to personal finance, investing, and cryptocurrency tends to attract high CPM (Cost Per Mille) rates because financial institutions are willing to pay more for ad placements.</p><p><strong>Technology</strong>: Tech reviews, tutorials, and unboxings draw high-paying ads from tech companies eager to reach a tech-savvy audience.</p><p><strong>Health and Fitness</strong>: Videos focusing on health, wellness, and fitness often secure higher ad rates as these topics attract brands in the health and lifestyle sectors.</p><p><strong>Education</strong>: Educational content, including tutorials, how-to guides, and language learning, typically has higher CPMs due to the value placed on informative content by advertisers.</p><p><strong>Luxury and Lifestyle</strong>: Content centered around luxury goods, travel, and lifestyle can attract premium ads from high-end brands looking to reach affluent audiences<span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://moneytransfers.com/news/2022/06/29/how-much-does-tiktok-pay-vs-youtube" target="_blank" rel="noopener noreferrer">MoneyTransfers</a><span class="text-token-text-secondary">)</span></span><span class="" data-state="closed"><span class="text-token-text-secondary"> (</span><a class="text-green-600 !no-underline" href="https://www.buzzincontent.com/story/youtube-vs-instagram-vs-tiktok-where-brands-should-put-their-money-for-influencer-marketing/" target="_blank" rel="noopener noreferrer">Buzzincontent</a><span class="text-token-text-secondary">)</span></span>.</p><p>In conclusion, niches that attract audiences with higher spending potential or specialized interests tend to secure higher ad revenue. Creators in these niches benefit from more lucrative advertising opportunities.</p><h2>Spring to action</h2><p><span style="font-weight: 400;">We hope this has given you enough inspiration to get started on your YouTube journey. And while you’re at it, why not </span><a href="https://www.vampcreate.com/campaign/create/public/quote"><span style="font-weight: 400;">use VAMP to launch your first YouTube campaign</span></a><span style="font-weight: 400;"> today and see those views grow?</span></p> </div> </div> </div> </div> </div> </section> <section data-rocket-location-hash="dc9e533ecef47904495a5e4f1c2c9424" class="elementor-section elementor-top-section elementor-element elementor-element-43bd8c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="43bd8c67" data-element_type="section"> <div data-rocket-location-hash="3ac5ced28a75d746626b3dd56c47b8dd" class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68156c08" data-id="68156c08" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element 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These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_abck</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bm_sz</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">This cookie is set by the provider Akamai Bot Manager. 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Used to help protect the website against Cross-Site Request Forgery attacks</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. 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These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssrc</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_56JWQ0019V</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-132076027-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">LinkedIn sets this cookie to store performed actions on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-advertisement" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-advertisement" class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description">Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_pin_unauth</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">LinkedIn sets this cookie to store performed actions on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">LinkedIn sets this cookie to remember a user's language setting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">LinkedIn sets the lidc cookie to facilitate data center selection.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MONITOR_WEB_ID</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is used by: TikTok The functionality is: to store if the user has seen embedded content. The purpose is: Marketing/Tracking</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ttwid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">LinkedIn sets this cookie for LinkedIn Ads ID syncing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-others" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-others" aria-controls="wt-cli-tab-others" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-others" aria-label="others" 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