EV Charging Index: Expert insight from Japan

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xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.rolandberger.com/img/icons.svg#arrow"></use> </svg> </div> <span class="text">Back to location</span> </a> </div> </div> </section> <section class="m-text" > <div class="container"> <div class="wrapper"> <div class="c-text-timestamp is-top"> <span class="date">July 10, 2024</span> </div> </div> </div> </section><section class="m-text" > <div class="container"> <div class="wrapper"> <p class="c-text-autor"> By <a href="https://www.rolandberger.com/en/Persons/Hitoshi.Kaise.html">Hitoshi Kaise</a> and <a href="https://www.rolandberger.com/en/Persons/Waichi.Yamamoto.html">Waichi Yamamoto</a> </p> </div> </div> </section><section class="m-section-headline " id="pub" > <div class="container"> <h2 class="add-line" >EVs are yet to fully take off in Japan, although sales are gradually increasing</h2> </div> </section> <section class="m-text" id="pub" > <div class="container"> <div class="wrapper" > <div class="c-text-left "> <div > <div class="c-label" style=" background-color: black; color: white; ">Main page</div> </div> <p class="c-text-paragraph is-right"> <a href="https://www.rolandberger.com/en/Insights/Publications/EV-Charging-Index-2024-EV-growth-slows-as-attention-turns-to-infrastructure.html" target="_self"> EV Charging Index 2024 </a> </p> </div> <p class="c-text-paragraph "><b>EV sales remain low in Japan and the country falls several places in this year’s rankings. Lack of customer satisfaction with public charging is a major factor, but this could change as Japan’s infrastructure expands. </b></p> </div> </div> </section> <section class="m-separator" > <div class="container"></div> </section> <section class="m-image-caption" id="pub" > <div class="container"> <figure id="withoutCaption" itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject"> <picture> <source media="(min-width: 1600px)" data-srcset="https://img.rolandberger.com/content_assets/content_images/captions/23_2335_web_ev_charging_index_5_japan_it_image_caption_w1280.jpg" /> <source media="(min-width: 1280px)" data-srcset="https://img.rolandberger.com/content_assets/content_images/captions/23_2335_web_ev_charging_index_5_japan_it_image_caption_w768.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/content_assets/content_images/captions/23_2335_web_ev_charging_index_5_japan_it_image_caption_none.jpg" alt="image of an electric car against the background of the Japanese flag" /> </picture> </figure> </div> </section> <section class="m-text" id="pub" > <div class="container"> <div class="wrapper" > <figure class="c-text-blockquote" > <blockquote >"Japan’s EV sales penetration rate crept up from 3% to 4% in 2023 but is still well below the global average of 19%."</blockquote> <figcaption> <div class="author"> <a class="image" href="https://www.rolandberger.com/en/Persons/Hitoshi.Kaise.html " > <picture> <source media="(min-width: 144px)" data-srcset="https://img.rolandberger.com/persons/HitohsiKaishe-(1)_person_144.png" /> <img class=" lazyload" data-src="https://img.rolandberger.com/persons/HitohsiKaishe-(1)_person_144.png" alt="Portrait of Hitoshi Kaise" /> </picture> </a> <div class="details" > <div class="name"> <a href="https://www.rolandberger.com/en/Persons/Hitoshi.Kaise.html" itemprop="name"> Hitoshi Kaise </a> </div> <div class="job-title">Partner</div> <div class="address"> <a href="https://www.rolandberger.com/ja/Japan.html">Tokyo Office</a>, Eastern Asia </div> </div> </div> </figcaption> </figure> <h3 class="c-text-subheadline is-black">EVs still yet to fully take off</h3><p class="c-text-paragraph ">Japan’s EV sales penetration rate crept up from 3% to 4% in 2023 but is still well below the global average of 19%. Customer satisfaction with charging speeds remains a serious barrier to EV adoption, with Japan having by far the lowest ranking in terms of customer satisfaction with public charging speeds. This could be set to change after the government said it would relax restrictions on installing fast chargers, which should lower installation and operation costs. </p><p class="c-text-paragraph ">As more companies focus on environmental sustainability, the electrification of company cars may increase the size of the EV parc, but we are yet to see any large-scale moves in this direction. </p> </div> </div> </section> <section class="m-image-caption" id="pub" > <div class="container"> <div ng-controller="GalleryController" class="ng-cloak" model=".rb-gallery"> <div class="rb-gallery" itemscope itemtype="http://schema.org/ImageGallery"> <figure id="withoutCaption" class="photoswipe-fig-rb-gallery" itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject"> <a href="/content_assets/content_images/captions/23_2335_WEB_EV_charging_index_5_Japan_GT-05_large_image.png" itemprop="contentUrl" data-size="1906x1152"> <picture> <source media="(min-width: 1600px)" data-srcset="https://img.rolandberger.com/content_assets/content_images/captions/23_2335_WEB_EV_charging_index_5_Japan_GT-05_image_caption_w1280.png" /> <source media="(min-width: 1280px)" data-srcset="https://img.rolandberger.com/content_assets/content_images/captions/23_2335_WEB_EV_charging_index_5_Japan_GT-05_image_caption_w768.png" /> <img class=" lazyload" data-src="https://img.rolandberger.com/content_assets/content_images/captions/23_2335_WEB_EV_charging_index_5_Japan_GT-05_image_caption_none.png" alt="EV sales remain low in Japan, while the number of charge points has only gradually increased" /> </picture> </a> </figure> </div> </div> </div> </section> <section class="m-text" id="pub" > <div class="container"> <div class="wrapper" > <figure class="c-text-blockquote" > <blockquote >"Customer satisfaction with charging speeds remains a serious barrier to EV adoption, but this could change as government regulations evolve."</blockquote> <figcaption> <div class="author"> <a class="image" href="https://www.rolandberger.com/en/Persons/Waichi.Yamamoto.html " > <picture> <source media="(min-width: 144px)" data-srcset="https://img.rolandberger.com/persons/roland_berger_waichi_yamamoto_person_144.png" /> <img class=" lazyload" data-src="https://img.rolandberger.com/persons/roland_berger_waichi_yamamoto_person_144.png" alt="Portrait of Waichi Yamamoto" /> </picture> </a> <div class="details" > <div class="name"> <a href="https://www.rolandberger.com/en/Persons/Waichi.Yamamoto.html" itemprop="name"> Waichi Yamamoto </a> </div> <div class="job-title">Principal</div> <div class="address"> <a href="https://www.rolandberger.com/ja/Japan.html">Tokyo Office</a>, Eastern Asia </div> </div> </div> </figcaption> </figure> <h3 class="c-text-subheadline is-black">Solid charging infrastructure has room for improvement</h3><p class="c-text-paragraph ">When it comes to private charging, there has been a major increase in the promotion of 6kW outlets to replace the slower 3kW ones.</p><p class="c-text-paragraph ">The number of workplace chargers is slowly starting to increase but is unlikely to accelerate rapidly until there is a more widespread push for EV company cars.</p><p class="c-text-paragraph ">Japan’s ratio of public charge points to EVs is good (4.5), although there is the caveat of a relatively small EV parc. Subsidies are available for a range of locations to install public charging points, such as parking lots.</p><p class="c-text-paragraph ">Despite customer dissatisfaction with charging speeds, Japan has a solid ratio of DC to AC chargers (25% DC), with the number of fast-charging stations on highways gradually increasing.</p> <h3 class="c-text-subheadline is-black">Exploring V2X innovation</h3><p class="c-text-paragraph ">So far, V2X bi-directional charging has been installed mainly as a backup power source during emergencies, but in recent years, an increasing number of demonstration projects have been conducted to verify them as a regular power source during normal times. Further practical application is expected in the years ahead.</p> </div> </div> </section> <section class="m-section-headline " id="pub" > <div class="container"> <div class="overline" >Further readings</div> </div> </section> <section class="m-grid" id="pub" > <div class="container"> <div class="tiles content-new-tiles"> <div class="tile span-3-6 tile-type-vertical without-spacing" > <a href="https://www.rolandberger.com/en/Insights/Publications/EV-Charging-Index-2024-EV-growth-slows-as-attention-turns-to-infrastructure.html" class="c-tile-content-new style-vertical with-text with-image" c-expandable-teaser> <div class="label-wrapper"> <div class="c-label" style=" ">Study</div> </div> <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/23_2335_web_ev_charging_index_5_st_tile_teaser_h314x380.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/23_2335_web_ev_charging_index_5_st_tile_teaser_h260x395.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/23_2335_web_ev_charging_index_5_st_tile_teaser_q393.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/23_2335_web_ev_charging_index_5_st_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/23_2335_web_ev_charging_index_5_st_tile_teaser_h314x380.jpg" alt="EV Charging Index 2024: EV growth slows as attention turns to infrastructure" /> </picture> </div> <div class="content-wrapper"> <div class="content"> <div class="headline" "> <div class="date"></div> <h2>EV Charging Index 2024: EV growth slows as attention turns to infrastructure</h2> </div> <div class="text-wrapper"> <div class="text"> <p>The electric vehicle and EV charging market enjoyed a surge in late 2022 despite continued high energy prices.</p> </div> </div> </div> </div> </a> </div> <div class="tile span-3-6 tile-type-vertical without-spacing" > <a href="https://www.rolandberger.com/en/Insights/Publications/A-model-to-forecast-EV-charging-demand.html" class="c-tile-content-new style-vertical with-text with-image" c-expandable-teaser> <div class="label-wrapper"> <div class="c-label" style=" ">Article</div> </div> <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_23_0182_ev_charging_market_forecast_st_tile_teaser_h314x380.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_23_0182_ev_charging_market_forecast_st_tile_teaser_h260x395.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_23_0182_ev_charging_market_forecast_st_tile_teaser_q393.jpg" /> 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Find out more about new mobility scenarios for our society here.</p> </div> </div> </div> </div> </a> </div> <div class="tile span-2-6 tile-type-regular without-spacing" > <a href="https://www.rolandberger.com/en/Expertise/Industries/Automotive/" class="c-tile-content-new style-regular with-text with-image" c-expandable-teaser> <div class="label-wrapper"> <div class="c-label" style=" ">Expertise</div> </div> <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_expertie_automotive_st_tile_teaser_w425x260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_expertie_automotive_st_tile_teaser_w329x260.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_expertie_automotive_st_tile_teaser_w380x260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_expertie_automotive_st_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/roland_berger_expertie_automotive_st_tile_teaser_w425x260.jpg" alt="Automotive & Commercial Vehicles" copyright="Pobytov/Getty Images; nadla/Getty Images" /> </picture> </div> <div class="content-wrapper"> <div class="content"> <div class="headline" "> <div class="date"></div> <h2>Automotive & Commercial Vehicles </h2> </div> <div class="text-wrapper"> <div class="text"> <p>Roland Berger supports automotive and commercial vehicle manufacturers as well as supplier companies along the entire value chain. Contact us now.</p> </div> </div> </div> </div> </a> </div> <div class="tile span-2-6 tile-type-regular without-spacing" > <a href="https://www.rolandberger.com/en/Expertise/Industries/Energy-Utilities/" class="c-tile-content-new style-regular with-text with-image" c-expandable-teaser> <div class="label-wrapper"> <div class="c-label" style=" ">Expertise</div> </div> <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/rb_dig_21_001_05_expertise_energy_utilities_st_tile_teaser_w425x260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/rb_dig_21_001_05_expertise_energy_utilities_st_tile_teaser_w329x260.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/rb_dig_21_001_05_expertise_energy_utilities_st_tile_teaser_w380x260.jpg" /> <source media="(min-width:100px)" 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id="pub" > <div class="container"> <div class="wrapper" > <p class="c-text-paragraph ">Register now to to discover the latest insights, emerging trends, and upcoming challenges in the EV and EV charging markets.</p> </div> </div> </section> <section class="m-text" id="hubspot-form-1c845e4d-c551-4250-a9c9-8d7bde806609" > <div class="container"> <div class="wrapper"> <p class="c-text-paragraph"> <style type="text/css"> @import url("/css/Hubspot-CSS.css?v=870927"); </style>  <script charset="utf-8" type="text/javascript" data-usercentrics="HubSpot Forms" src="//js.hsforms.net/forms/v2.js"></script> <script type="text/javascript" data-usercentrics="HubSpot Forms">hbspt.forms.create({ portalId: "2936738", formId: "1c845e4d-c551-4250-a9c9-8d7bde806609", css: "" });</script> </p> </div> </div> </section> <section class="m-separator" > <div class="container"></div> </section> <section class="m-text" id="pub" > <div class="container"> <div class="wrapper" > <div class="c-text-button-to-top"> <a 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