CINXE.COM

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href="https://www.eventbrite.com.au/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Sell More Tickets on TikTok with Eventbrite’s New Integration</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com.au/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Sell More Tickets on TikTok with Eventbrite’s New Integration </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com.au/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>16th Jul 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="511" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-Fallback-Image-768x511.jpg" /> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p></p> <figure class="wp-block-image aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="790" height="611" src="https://www.eventbrite.ie/blog/wp-content/uploads/2024/07/TT-EB-Logo.png" alt="Eventbrite and TikTok logos." class="wp-image-428329" style="width:340px" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo.png 790w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo-300x232.png 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo-768x594.png 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo-720x557.png 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo-540x418.png 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo-600x464.png 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TT-EB-Logo-500x387.png 500w" sizes="(max-width: 790px) 100vw, 790px" /></figure> <p>We’re thrilled to announce our new ticketing integration, which will enable event organisers to easily promote events and sell tickets directly on TikTok. By adding this innovative feature to our industry-leading marketing suite, Eventbrite makes it easier than ever for you to promote and sell out your events, all in one place. </p> <h2 class="wp-block-heading">Make ticket buying seamless</h2> <figure class="wp-block-image alignleft size-full is-resized"><img decoding="async" width="2117" height="2560" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-scaled.jpg" alt="An example of Eventbrite organiser All Soul Collective promoting their event on TikTok. A musician plays saxophone on stage." class="wp-image-428314" style="width:340px" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-scaled.jpg 2117w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-248x300.jpg 248w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-768x929.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-1270x1536.jpg 1270w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-1694x2048.jpg 1694w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-943x1140.jpg 943w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-794x960.jpg 794w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-595x720.jpg 595w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-447x540.jpg 447w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-600x726.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-ticket-anchor-spotlight-500x605.jpg 500w" sizes="(max-width: 2117px) 100vw, 2117px" /></figure> <p>Through this partnership with TikTok, organisers can easily add Eventbrite links to their TikTok videos, allowing attendees to discover events on their For You Page (FYP), and easily click to purchase tickets on Eventbrite.</p> <p>Any Eventbrite organiser with a TikTok account can use this feature for in-person events that are publicly-listed and have paid tickets, making it an essential tool for promoting your events on social media.</p> <p>But that’s not all. With Eventbrite, any TikTok user—whether brands, attendees, or sponsors—can add your event links to their videos. This makes it effortless for anyone to help spread the word about your event and boost attendance.</p> <h2 class="wp-block-heading">Reach the right crowd </h2> <p>At Eventbrite, we’re committed to helping you attract more attendees to your events. Our new TikTok integration is designed to boost your event’s visibility and increase ticket sales on the platform. </p> <p>With TikTok’s massive reach, especially among Gen Z*, it’s the ideal platform for promoting your events. </p> <p>Users are hungry to discover new experiences on the platform, too. In fact, 40% of consumers now use TikTok to search for their interests and find new information, <a href="https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine#:~:text=Over%202%20in%205%20Americans,Google%20as%20a%20search%20engine." target="_blank" rel="noreferrer noopener">according to a recent Adobe survey</a>, while 64% of Gen Zers say they have used TikTok as a search engine. </p> <p>What’s more, <a href="https://getstarted.tiktok.com/grow-your-business-gb" target="_blank" rel="noreferrer noopener">according to TikTok</a>, half of TikTok users are open to making purchases directly on the site.</p> <p>Haroon Mota, founder and director of <a href="https://www.eventbrite.co.uk/o/muslim-hikers-33674916817" target="_blank" rel="noreferrer noopener">Muslim Hikers</a>, says: “Many hike attendees find us through TikTok, making it a crucial platform for expanding our reach. We’re excited about Eventbrite’s new integration, as it promises to boost our visibility on the platform and support our goal of diversifying the outdoors.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-168x117.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-300x200.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-500x333.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-540x360.webp 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-600x400.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-720x480.webp 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-768x512.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-960x640.webp 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-1140x760.webp 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-1536x1024.webp 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-2048x1365.webp 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-168x117.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-500x333.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-540x360.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-720x480.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-768x512.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-960x640.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-1140x760.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-1536x1024.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-2048x1365.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/Muslim-Hikers-image-scaled.jpg 2560w" sizes="100vw" alt="Four women holding hands on a hike during a Muslim Hikers event." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-428364" /> </picture><figcaption class="wp-element-caption"><sup><em>Attendees at a Muslim Hikers event </em></sup></figcaption> </figure> <h2 class="wp-block-heading">Discover the advantages of using Eventbrite and TikTok</h2> <ul class="wp-block-list"> <li><strong>Seamless Event Promotion: </strong>Add event links to TikTok videos, allowing vast audiences to explore event details and purchase tickets directly from their For You Page.</li> <li><strong>Faster Ticket Sales: </strong>Enable ticket purchases from Eventbrite through an in-app browser on TikTok with just a few clicks.</li> <li><strong>Promote Multiple Events Simultaneously: </strong>Add multiple event links to videos and TikTok users will be shown the most relevant event based on their location.</li> <li><strong>Reach More Attendees: </strong>Any TikTok user, whether an event creator or not, can add links to their videos, amplifying event promotion and reach across diverse audiences.</li> </ul> <h2 class="wp-block-heading">How it works for you</h2> <figure class="wp-block-image aligncenter size-full is-resized"><img decoding="async" width="503" height="988" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/07/TT-organizer-journey-optimized.gif" alt="A gif demonstrating how the new tool works for organisers." class="wp-image-428508" style="width:400px"/></figure> <ol class="wp-block-list"> <li>Create: Open TikTok and tap “Add Link” when creating a video.</li> <li>Search: Find your Eventbrite event** by name and add the link(s).</li> <li>Add: Tap “Link to Post” to display your link above your caption and pin it in the comments.</li> </ol> <p><em>**Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events). </em></p> <h2 class="wp-block-heading">How it works for your attendees</h2> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.webp 6795w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-300x153.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-500x256.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-540x276.webp 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-600x307.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-720x368.webp 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-768x393.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-960x491.webp 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-1140x583.webp 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-1536x786.webp 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-2048x1048.webp 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer.webp 6795w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer.png" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-preview-29x15.png 6795w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-300x153.png 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-500x256.png 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-540x276.png 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-600x307.png 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-720x368.png 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-768x393.png 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-960x491.png 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-1140x583.png 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-1536x786.png 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer-2048x1048.png 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2024/07/TikTok-consumer.png 6795w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-428304" /> </picture> </figure> <p>Your attendees can explore your event page directly from your event link on their FYP with just one click. They can then purchase tickets on Eventbrite through the in-app browser without ever leaving TikTok.</p> <h2 class="wp-block-heading">Uncover more ways to elevate your social media promotion</h2> <p>We’re thrilled to bring you this game-changing TikTok integration, hot off the heels of our <a href="https://www.eventbrite.com.au/blog/share-on-social/" target="_blank" rel="noreferrer noopener">Share on Social feature</a>, where you can post directly to TikTok from Eventbrite, using AI to enhance your posts. </p> <p>These are just a few of the powerful tools you can use to enhance the promotion of your events alongside our other built-in <a href="https://www.eventbrite.com.au/l/event-marketing-platform/" target="_blank" data-type="link" data-id="https://www.eventbrite.com.au/l/event-marketing-platform/" rel="noreferrer noopener">Facebook and Instagram advertising tools</a>. What are you waiting for? Get started promoting your next event now.</p> <p><br><em>*Source: <a href="https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine#:~:text=Over%202%20in%205%20Americans,Google%20as%20a%20search%20engine." target="_blank" rel="noreferrer noopener">Adobe Survey</a></em></p> <p><em>Eventbrite will only provide TikTok with event details that are publicly available. 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