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Measure Measuring Customer Lift Measuring the Accuracy of Audience Targeting across Campaigns and Tactics How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution How Much Lift In Ad Recall Should I Expect From My Campaigns? 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Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__text{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__name{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-testimonial-carousel .elementor-testimonial__title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-reviews .elementor-testimonial__header, .elementor-widget-reviews .elementor-testimonial__name{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-reviews .elementor-testimonial__text{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-table-of-contents{--header-color:var( --e-global-color-secondary );--item-text-color:var( --e-global-color-text );--item-text-hover-color:var( --e-global-color-accent );--marker-color:var( --e-global-color-text );}.elementor-widget-table-of-contents .elementor-toc__header, .elementor-widget-table-of-contents .elementor-toc__header-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-table-of-contents .elementor-toc__list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-item{background-color:var( --e-global-color-primary );}.elementor-widget-countdown .elementor-countdown-digits{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-countdown .elementor-countdown-label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-countdown .elementor-countdown-expire--message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form input[type="search"].elementor-search-form__input{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-search-form .elementor-search-form__input, .elementor-widget-search-form .elementor-search-form__icon, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button, .elementor-widget-search-form .elementor-lightbox .dialog-lightbox-close-button:hover, .elementor-widget-search-form.elementor-search-form--skin-full_screen input[type="search"].elementor-search-form__input{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-search-form .elementor-search-form__submit{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );background-color:var( --e-global-color-secondary );}.elementor-widget-author-box .elementor-author-box__name{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-author-box .elementor-author-box__bio{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-author-box .elementor-author-box__button{color:var( --e-global-color-secondary );border-color:var( --e-global-color-secondary );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-author-box .elementor-author-box__button:hover{border-color:var( --e-global-color-secondary );color:var( --e-global-color-secondary );}.elementor-widget-post-navigation span.post-navigation__prev--label{color:var( --e-global-color-text );}.elementor-widget-post-navigation span.post-navigation__next--label{color:var( --e-global-color-text );}.elementor-widget-post-navigation span.post-navigation__prev--label, .elementor-widget-post-navigation span.post-navigation__next--label{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-post-navigation span.post-navigation__prev--title, .elementor-widget-post-navigation span.post-navigation__next--title{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-post-info .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-post-info .elementor-icon-list-icon i{color:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-text, .elementor-widget-post-info .elementor-icon-list-text a{color:var( --e-global-color-secondary );}.elementor-widget-post-info .elementor-icon-list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( 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!important; gap: 5px; }.custom_top_header .left_menu .elementor-nav-menu > .menu-item .sub-menu a:hover { background: #fff; color: #005eff!important; } .custom_top_header .left_menu .elementor-nav-menu > .menu-item .sub-menu a { background: #fff !important; } .custom_top_header .left_menu .elementor-nav-menu > .menu-item .sub-menu a .bottom_line { display: none !important; } .fixed_header + div .custom_top_header { background: #fff !important; } .fixed_header + div .custom_top_header .elementor-nav-menu > li > a { color: #d3d8de; } header:not(.fixed_header) + div .custom_top_header .dark_logo {display: none;} header.fixed_header + div .custom_top_header .white_logo { /* display: none; */ } header.fixed_header + div .custom_top_header .dark_logo { /* display: block; */ } .fixed_header + div .custom_top_header [data-id="5ad0232"] a { /* color: #05142e!important; */ } @media(max-width:768px){ .videos_slide_single_content img { height: 198px !important; object-fit: cover !important; } .videos_slider_wrapper .owl-nav button { left: 0 !important; } .videos_slider_wrapper .owl-nav .owl-next { right: 0 !important; } .videos_slider_wrapper .owl-nav button { position: relative !important; top: 0 !important; transform: translateY(0px) !important; } .videos_slider_wrapper .owl-nav .owl-prev { transform: rotate(180deg) translateY(0%) !important; top: -3px !important; } .videos_slider_wrapper .owl-nav { margin-top: 32px !important; display: flex !important; gap: 16px !important; justify-content: center !important; } .page-id-15742 #ast-mobile-header { display: none !important; } .page-id-15742 .custom_top_header .left_menu .elementor-nav-menu > li > a { color: #05142E !important; } } .left_menu .elementor-menu-toggle { border-radius: 50px; background: var(--button-10, rgba(255, 255, 255, 0.10)); backdrop-filter: blur(5px); display: flex; padding: 18px; justify-content: center; align-items: center; gap: 8px; width: 60px !important; height: 60px; } .fixed_header + div .custom_top_header .elementor-menu-toggle .elementor-menu-toggle__icon--open svg path { fill: #05142E; } @media(max-width:768px){ #hero_stack_images .cascading-image.layer_one img, #hero_stack_images .cascading-image.layer_two img, #hero_stack_images .cascading-image.layer_three img, #hero_stack_images_2 .cascading-image.layer_one img, #hero_stack_images_2 .cascading-image.layer_two img, #hero_stack_images_3 .cascading-image.layer_one img{ max-width: unset; position: relative; } #hero_stack_images .cascading-image.layer_one img { width: 186vw; left: -35vw; } #hero_stack_images .cascading-image.layer_two img { width: 150vw; left: -20vw; } #hero_stack_images .cascading-image.layer_three img { width: 125vw; left: -3vw; } #hero_stack_images_2 .cascading-image.layer_one img { width: 190vw; left: -34vw; } #hero_stack_images_2 .cascading-image.layer_two img { width: 100vw; left: 24vw; } #hero_stack_images_3 .cascading-image.layer_one img { width: 189vw; left: -55vw; } #hero_stack_images_2 { margin-top: -70px; margin-bottom: -70px; } #hero_stack_images_3 { margin-top: -80px; margin-bottom: -70px; } #hero_stack_images_3 .cascading-image.layer_two img { width: 90vw; top: -4vw; position: relative; right: 4vw; } } .testimonials_slider_wrapper_inners .owl-dots button { width: 13px; height: 13px; border: 1px solid lightgray; border-radius: 50%; margin-right: 7px; } .testimonials_slider_wrapper_inners .owl-dots button.active { background: #000; border-color: #000; } .testimonials_slider_wrapper_inners .owl-dots { text-align: center; padding-top: 25px; } .page-id-15742 .fixed_header + div .custom_top_header { background: rgb(5 20 46 / 60%) !important; backdrop-filter: blur(12px); } @media(min-width:1024px){ .page-id-15742 .elementor-menu-toggle { display: none !important; } } @media(min-width:768px){ .videos_slider_wrapper { max-width: 950px; margin: auto; } .videos_slider_wrapper img { height: 490px !important; } } .has_grad_2 { position: relative; } .has_grad_2:before { content: ''; width: 244.602px; height: 1043px; transform: rotate(161.716deg); flex-shrink: 0; border-radius: 1043px; opacity: 0.7; background: linear-gradient(180deg, #AFF 30%, #50FFFC 50%, #BCCFFF 65%, #E6EAFE 80%, #FFF 100%); filter: blur(150px); position: absolute; left: -270px; top: -280px; } .has_grad_2:after { content: ''; position: absolute; width: 850px; height: 1270px; flex-shrink: 0; border-radius: 1270px; opacity: 0.7; background: linear-gradient(180deg, rgba(0, 214, 172, 0.85) 30%, #50FFFC 50%, #BCCFFF 65%, #E6EAFE 80%, #FFF 100%); filter: blur(150px); right: -120px; top: -190px; } .has_grad_2 > svg { position: absolute; top: 42%; width: 100vw; left: 0; z-index: 9; height: auto; } #hero_gradient_animation { display: none !important; } .hero_section { position: relative; } .hero_section:before { content: ''; width: 1270px; height: 1270px; position: absolute; right: -350px; top: -307px; border-radius: 1270px; opacity: 0.7; background: linear-gradient(180deg, #00D6AC 30%, #00C2FF 50%, 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opacity; animation: growShrinkFade 15s ease-in-out infinite; } .top_hero_section_sub { position: relative; } .top_hero_section_sub:after,.top_hero_section_sub:before { content: ''; position: absolute; bottom: -1px; width: 181%; height: 100px; background: #fff; left: -60px; transform: rotate(-3deg); opacity: 0.3; } .top_hero_section_sub:before { bottom: -15px; z-index: 0; opacity: 0.2; height: 150px; } .top_hero_section_sub + section { position: relative; } .top_hero_section_sub + section:before {} .top_hero_section_sub + section:before { content: ''; background: #fff; top: -43px; left: -100px; height: 140px; display: block; position: absolute; width: calc(100vw + 200px); z-index: 91; transform: rotate(-3deg); } .custom_testimonials_sliders_2 .owl-stage-outer { overflow: hidden !important; } body .elementor-15742 .elementor-element.elementor-element-83afb8a .cascading-image.layer_four { top: 50% !important; left: 50% !important; } @media(max-width:768px){ #hero_stacked_images .cascading-image.layer_one img { min-width: 580px; margin-left: -150px; margin-top: -80px; } #hero_stacked_images .cascading-image.layer_two img { min-width: 580px; margin-left: -140px; margin-top: -80px; } #hero_stacked_images .cascading-image.layer_three img { min-width: 580px; margin-left: -120px; margin-top: -70px; } #hero_stacked_images .cascading-image.layer_four img { min-width: 700px; margin-left: -150px; margin-top: -80px; }} </style> <noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript><style>div#pdf_popup_modal{z-index:9999999999999999999999999}div#pdf_popup_modal button.close{color:#000;opacity:1;font-weight:200;font-size:29px}#pdf_popup_modal .modal-header{border:none!important;padding-bottom:0!important}</style> </head> <body data-body_id="6042" itemtype='https://schema.org/WebPage' itemscope='itemscope' class="page-template-default page page-id-6042 wp-custom-logo group-blog ast-single-post ast-inherit-site-logo-transparent ast-hfb-header ast-desktop ast-page-builder-template ast-no-sidebar astra-3.7.5 needs-dark-logo light-header elementor-default elementor-kit-5 elementor-page elementor-page-6042"> <div class="testdatahere" style="display:none !important;"> </div> <div id="ajax-loading-screen"> </div> <div id="banner_holder"> <div class="inner"> </div> </div> <a class="skip-link screen-reader-text" href="#content" role="link" title="Skip to content"> Skip to content</a> <div class="hfeed site" id="page"> <div class='custom_header'></div> <header class="site-header header-main-layout-1 ast-primary-menu-enabled ast-logo-title-inline ast-hide-custom-menu-mobile ast-builder-menu-toggle-icon ast-mobile-header-inline" id="masthead" itemtype="https://schema.org/WPHeader" itemscope="itemscope" itemid="#masthead" > <div id="ast-desktop-header" data-toggle-type="dropdown"> <div class="ast-main-header-wrap main-header-bar-wrap "> <div class="ast-primary-header-bar ast-primary-header main-header-bar site-header-focus-item" data-section="section-primary-header-builder"> <div class="site-primary-header-wrap ast-builder-grid-row-container site-header-focus-item ast-container" data-section="section-primary-header-builder"> <div class="ast-builder-grid-row ast-builder-grid-row-has-sides ast-builder-grid-row-no-center"> <div class="site-header-primary-section-left site-header-section ast-flex site-header-section-left"> <div class="ast-builder-layout-element ast-flex site-header-focus-item" data-section="title_tagline"> <div class="site-branding ast-site-identity" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span class="site-logo-img"><a href="https://www.upwave.com/" class="custom-logo-link" rel="home"><img width="113" height="30" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20113%2030'%3E%3C/svg%3E" class="custom-logo" alt="Upwave" decoding="async" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-Color.svg" /><noscript><img width="113" height="30" src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-Color.svg" class="custom-logo" alt="Upwave" decoding="async" /></noscript></a></span><div class="ast-site-title-wrap"> <span class="site-title" itemprop="name"> <a href="https://www.upwave.com/" rel="home" itemprop="url" > Upwave </a> </span> </div> </div>  </div> <div class="ast-builder-layout-element ast-flex site-header-focus-item ast-header-html-1" data-section="section-hb-html-1"> <div class="ast-header-html inner-link-style-"><div class="ast-builder-html-element"><p><a href="https://www.upwave.com/"><img class="alignnone wp-image-8112 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20113%2030'%3E%3C/svg%3E" alt="" width="113" height="30" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-White.svg" /><noscript><img class="alignnone wp-image-8112 size-full" src="https://www.upwave.com/wp-content/uploads/2021/12/Upwave-Logo-White.svg" alt="" width="113" height="30" /></noscript></a></p> </div></div> </div> </div> <div class="site-header-primary-section-right site-header-section ast-flex ast-grid-right-section"> <div class="ast-builder-menu-1 ast-builder-menu ast-flex ast-builder-menu-1-focus-item ast-builder-layout-element site-header-focus-item" data-section="section-hb-menu-1"> <div class="ast-main-header-bar-alignment"><div class="main-header-bar-navigation"><nav class="site-navigation ast-flex-grow-1 navigation-accessibility site-header-focus-item" id="primary-site-navigation" aria-label="Site Navigation" itemtype="https://schema.org/SiteNavigationElement" itemscope="itemscope"><div class="main-navigation ast-inline-flex"><ul id="ast-hf-menu-1" class="main-header-menu ast-menu-shadow ast-nav-menu ast-flex submenu-with-border stack-on-mobile"><li id="menu-item-5912" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5912"><a href="http://upwave.com/platform" class="menu-link">Platform<span role="presentation" class="dropdown-menu-toggle" tabindex="0" ><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span></span></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span></button> <ul class="sub-menu"> <li id="menu-item-5913" class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5913"><a href="https://www.upwave.com/brand-optimization" class="menu-link"><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span>Allocate with <span style="color:#00d6ac !important;">Brand Optimization</span><span style="background:#00d6ac;" class="bottom_line"></span></a></li> <li id="menu-item-5914" class="menu-item menu-item-type-custom menu-item-object-custom has_custom_colored_line menu-item-5914"><a href="https://www.upwave.com/brand-reach" class="menu-link"><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span>Validate with <span style="color:#00c2ff !important;">Brand Reach</span><span style="background:#00c2ff;" class="bottom_line"></span></a></li> <li id="menu-item-5917" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children has_custom_colored_line menu-item-5917"><a href="https://www.upwave.com/capabilities-brand-lift/" class="menu-link"><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span>Measure with <span style="color:#01116d !important;">Brand Outcomes</span><span style="background:#01116d;" class="bottom_line"></span><span role="presentation" class="dropdown-menu-toggle" tabindex="0" ><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" x="0px" y="0px" width="26px" height="16.043px" viewBox="57 35.171 26 16.043" enable-background="new 57 35.171 26 16.043" xml:space="preserve"> <path d="M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z"/> </svg></span></span></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"><svg class="ast-arrow-svg" 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class="menu-link">VAB Webinar Thank You</a></li><li class="page_item page-item-15227 menu-item"><a href="https://www.upwave.com/vabs-advanced-measurement-solutions-directory/" class="menu-link">VABs Advanced Measurement Solutions Directory</a></li><li class="page_item page-item-5147 menu-item"><a href="https://www.upwave.com/turning-personas-into-digital-audiences/" class="menu-link">Verizon Case Study: Turning Personas into Digital Audiences</a></li><li class="page_item page-item-13606 menu-item"><a href="https://www.upwave.com/brandlift/" class="menu-link">What is Brand Lift</a></li><li class="page_item page-item-17448 menu-item"><a href="https://www.upwave.com/white-papers/" class="menu-link">White Papers</a></li><li class="page_item page-item-4568 menu-item"><a href="https://www.upwave.com/whitepapers/" class="menu-link">White Papers</a></li><li class="page_item page-item-6042 current-menu-item menu-item current-menu-item"><a href="https://www.upwave.com/whitepapers-old/" class="menu-link">Whitepapers – OLD</a></li><li class="page_item page-item-5956 menu-item"><a href="https://www.upwave.com/3whitepapers/" class="menu-link">Whitepapers 2 test – OLD</a></li><li class="page_item page-item-20 menu-item"><a href="https://www.upwave.com/world-class-deconfounding/" class="menu-link">World-Class Deconfounding</a></li></ul></div></nav></div></div> </div> </div> </div> </header> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-6042 page type-page status-publish ast-article-single" id="post-6042" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <header class="entry-header ast-header-without-markup"> </header> <div class="entry-content clear" itemprop="text" > <div data-elementor-type="wp-page" data-elementor-id="6042" class="elementor elementor-6042"> <section class="elementor-section elementor-top-section elementor-element elementor-element-cd9a5ab elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd9a5ab" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e2862f" data-id="3e2862f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5cce628 elementor-invisible elementor-widget elementor-widget-heading" data-id="5cce628" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Whitepapers</h2> </div> </div> <div class="elementor-element elementor-element-7ea1a55 nmb elementor-invisible elementor-widget elementor-widget-text-editor" data-id="7ea1a55" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Browse through to understand how we help maximize your brand efforts.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6ed971" data-id="b6ed971" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ebe3711 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ebe3711" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6f3c13" data-id="d6f3c13" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-188fb39 elementor-invisible elementor-widget elementor-widget-image" data-id="188fb39" data-element_type="widget" data-settings="{"_animation":"fadeIn"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ 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<div class="elementor-element elementor-element-3c48860 elementor-invisible elementor-widget elementor-widget-image" data-id="3c48860" data-element_type="widget" data-settings="{"_animation":"fadeIn"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="842" height="595" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20842%20595'%3E%3C/svg%3E" class="attachment-full size-full wp-image-4571" alt="" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/11/A4-2.svg" /><noscript><img decoding="async" width="842" height="595" src="https://www.upwave.com/wp-content/uploads/2021/11/A4-2.svg" class="attachment-full size-full wp-image-4571" alt="" /></noscript> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="has-parallax parallax_section nectar-parallax-enabled wpb_row elementor-section elementor-top-section elementor-element elementor-element-85c0266 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible" data-parallax-settings="{"backgroundimage":"https:\/\/www.upwave.com\/wp-content\/uploads\/2021\/12\/Bg-Dots-Light-2-2.svg","backgroundcolor":"#01116D","backgroundposition":"left center","backgroundrepeat":"no-repeat","parallaxspeed":"fixed"}" id="section_85c0266" data-id="85c0266" data-element_type="section" data-settings="{"shape_divider_top":"tilt","background_background":"classic","animation":"fadeIn"}"> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M0,6V0h1000v100L0,6z"/> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4681130" data-id="4681130" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ee17db9 elementor-widget elementor-widget-heading" data-id="ee17db9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Measure</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cd63c2" data-id="1cd63c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eba403e elementor-widget elementor-widget-whitepaper_box" data-id="eba403e" data-element_type="widget" data-widget_type="whitepaper_box.default"> <div class="elementor-widget-container"> <div class="nectar-fancy-box style-5 using-img layout_two" data-align="middle" data-overlay-opacity="0.1" data-overlay-opacity-hover="0.2" 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elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-parallax-settings="{"backgroundimage":"https:\/\/www.upwave.com\/wp-content\/uploads\/2021\/12\/Bg-Dots-Light-2.svg","backgroundcolor":"#01116D","backgroundposition":"left center","backgroundrepeat":"no-repeat","parallaxspeed":"fixed"}" id="section_647d321" data-id="647d321" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4acfa88" data-id="4acfa88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0cac0bc elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible" data-id="0cac0bc" data-element_type="section" data-settings="{"animation":"fadeIn"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a36f5ec" data-id="a36f5ec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a4ae6bb elementor-widget elementor-widget-whitepaper_box" data-id="a4ae6bb" data-element_type="widget" data-widget_type="whitepaper_box.default"> <div class="elementor-widget-container"> <div class="nectar-fancy-box style-5 using-img layout_two" data-align="middle" data-overlay-opacity="0.1" data-overlay-opacity-hover="0.2" data-style="parallax_hover" data-border-radius="5px" data-animation data-delay data-color="accent-color" style="z-index: 100;"> <a class="box-link" href="https://www.upwave.com/measuring-the-accuracy-of-audience-targeting-across-campaigns-and-tactics/"></a> <div class="parallaxImg-wrap"> <div class="parallaxImg" id="parallaxImg__1"> <div class="parallaxImg-container"> <div class="parallaxImg-layers"> <div class="parallaxImg-rendered-layer" data-layer="0"> <div class="bg-img" style="background-image:url();"></div> </div> <div class="parallaxImg-rendered-layer" data-layer="1"> <div class="meta-wrap"> <div class="inner"> <i aria-hidden="true" class="fas fa-file"></i> <h4> Measuring the Accuracy of Audience Targeting across Campaigns and Tactics </h4> </div> </div> </div> </div> </div> </div> <div class="parallaxImg-shadow"></div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3b052b9" data-id="3b052b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7630a32 elementor-widget elementor-widget-whitepaper_box" data-id="7630a32" data-element_type="widget" data-widget_type="whitepaper_box.default"> <div class="elementor-widget-container"> <div class="nectar-fancy-box style-5 using-img layout_two" data-align="middle" data-overlay-opacity="0.1" data-overlay-opacity-hover="0.2" data-style="parallax_hover" data-border-radius="5px" data-animation data-delay data-color="accent-color" style="z-index: 100;"> <a class="box-link" href="https://www.upwave.com/measuring-the-impact-of-ctv-on-customer-lift/"></a> <div class="parallaxImg-wrap"> <div class="parallaxImg" id="parallaxImg__1"> <div class="parallaxImg-container"> <div class="parallaxImg-layers"> <div class="parallaxImg-rendered-layer" data-layer="0"> <div class="bg-img" style="background-image:url();"></div> </div> <div class="parallaxImg-rendered-layer" data-layer="1"> <div class="meta-wrap"> <div class="inner"> <i aria-hidden="true" class="fas fa-file"></i> <h4> How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution </h4> </div> </div> </div> </div> </div> </div> <div class="parallaxImg-shadow"></div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ef97268" data-id="ef97268" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-213dc06 elementor-widget elementor-widget-whitepaper_box" data-id="213dc06" data-element_type="widget" data-widget_type="whitepaper_box.default"> <div class="elementor-widget-container"> <div class="nectar-fancy-box style-5 using-img layout_two" data-align="middle" data-overlay-opacity="0.1" data-overlay-opacity-hover="0.2" data-style="parallax_hover" data-border-radius="5px" data-animation data-delay data-color="accent-color" style="z-index: 100;"> <a class="box-link" href="how-much-lift-in-ad-recall-should-i-expect-from-my-campaigns/"></a> <div class="parallaxImg-wrap"> <div class="parallaxImg" id="parallaxImg__1"> <div 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</div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2acdb4f elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible" data-id="2acdb4f" data-element_type="section" data-settings="{"animation":"fadeIn"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dfe0674" data-id="dfe0674" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-356ccb8 elementor-widget elementor-widget-whitepaper_box" data-id="356ccb8" data-element_type="widget" data-widget_type="whitepaper_box.default"> <div class="elementor-widget-container"> <div class="nectar-fancy-box style-5 using-img layout_two" data-align="middle" data-overlay-opacity="0.1" data-overlay-opacity-hover="0.2" data-style="parallax_hover" data-border-radius="5px" data-animation data-delay data-color="accent-color" style="z-index: 100;"> <a class="box-link" href="https://www.upwave.com/akqa-cpg-case-study-leading-drain-cleaner/"></a> <div class="parallaxImg-wrap"> <div class="parallaxImg" id="parallaxImg__1"> <div class="parallaxImg-container"> <div class="parallaxImg-layers"> <div class="parallaxImg-rendered-layer" data-layer="0"> <div class="bg-img" style="background-image:url();"></div> </div> <div class="parallaxImg-rendered-layer" data-layer="1"> <div class="meta-wrap"> <div class="inner"> <i aria-hidden="true" class="fas fa-file"></i> <h4> AKQA Case Study: Optimizing Media Targeting Strategy for Leading Drain Cleaner Brand </h4> </div> </div> </div> </div> </div> </div> <div class="parallaxImg-shadow"></div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-30aa41b" data-id="30aa41b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-51f24ca elementor-widget elementor-widget-whitepaper_box" data-id="51f24ca" data-element_type="widget" data-widget_type="whitepaper_box.default"> <div class="elementor-widget-container"> <div class="nectar-fancy-box style-5 using-img layout_two" data-align="middle" data-overlay-opacity="0.1" data-overlay-opacity-hover="0.2" data-style="parallax_hover" data-border-radius="5px" data-animation data-delay data-color="accent-color" style="z-index: 100;"> <a class="box-link" href="https://www.upwave.com/in-app-measurement-case-study/"></a> <div class="parallaxImg-wrap"> <div class="parallaxImg" id="parallaxImg__1"> <div class="parallaxImg-container"> <div class="parallaxImg-layers"> <div class="parallaxImg-rendered-layer" data-layer="0"> <div class="bg-img" style="background-image:url();"></div> </div> <div class="parallaxImg-rendered-layer" 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auto);--icon-size:20px;--grid-column-gap:11px;--grid-row-gap:0px;}.elementor-6 .elementor-element.elementor-element-94d54d6 .elementor-widget-container{text-align:center;}.elementor-6 .elementor-element.elementor-element-94d54d6 .elementor-social-icon{background-color:#FFFFFF00;}.elementor-6 .elementor-element.elementor-element-94d54d6 .elementor-social-icon i{color:#627183;}.elementor-6 .elementor-element.elementor-element-94d54d6 .elementor-social-icon svg{fill:#627183;}.elementor-6 .elementor-element.elementor-element-94d54d6 .elementor-social-icon:hover i{color:#FFFFFF;}.elementor-6 .elementor-element.elementor-element-94d54d6 .elementor-social-icon:hover svg{fill:#FFFFFF;}.elementor-6 .elementor-element.elementor-element-94d54d6 > .elementor-widget-container{margin:-4px 0px 30px 0px;}</style> <div data-elementor-type="section" data-elementor-id="6" class="elementor elementor-6"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5ac8e74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5ac8e74" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d1ffa" data-id="f5d1ffa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f24cceb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f24cceb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a1425d4" data-id="a1425d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d5094a elementor-widget elementor-widget-heading" data-id="7d5094a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Platform</h2> </div> </div> <div class="elementor-element elementor-element-f56c90f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="f56c90f" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="http://upwave.com/platform"> <span class="elementor-icon-list-text">Platform</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-optimization%20"> <span class="elementor-icon-list-text">Allocate with Brand Optimization</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-reach"> <span class="elementor-icon-list-text">Validate with Brand Reach</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-outcomes"> <span class="elementor-icon-list-text">Measure with Brand Outcomes</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/brand-effects"> <span class="elementor-icon-list-text">Track with Brand Effects</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://upwave.com/campaign-portfolio-views"> <span class="elementor-icon-list-text">Campaign and Portfolio Views</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d805a80" data-id="d805a80" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-082b5a8 elementor-widget elementor-widget-heading" data-id="082b5a8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Insights</h2> </div> </div> <div class="elementor-element elementor-element-4cb4cf3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="4cb4cf3" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/digital-network/"> <span class="elementor-icon-list-text">Digital Network</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/partner-ecosystem/"> <span class="elementor-icon-list-text">Partner Ecosystem</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/whitepapers/"> <span class="elementor-icon-list-text">Whitepapers</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/blog/"> <span class="elementor-icon-list-text">Blog</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-03caf07" data-id="03caf07" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b817c41 elementor-widget elementor-widget-spacer" data-id="b817c41" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.12.0 - 29-03-2023 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-eb1275d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="eb1275d" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/analytics-suite/"> <span class="elementor-icon-list-text"> Analytics Engine</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://expert.upwave.com/"> <span class="elementor-icon-list-text">Knowledge Base</span> </a> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Blog</span> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/events/"> <span class="elementor-icon-list-text">Events</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-23d1101" data-id="23d1101" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e56a7e0 elementor-widget elementor-widget-heading" data-id="e56a7e0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Company</h2> </div> </div> <div class="elementor-element elementor-element-5b71333 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="5b71333" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/company/"> <span class="elementor-icon-list-text">About</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/careers/"> <span class="elementor-icon-list-text">Careers</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.upwave.com/newsroom/"> <span class="elementor-icon-list-text">Press</span> </a> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5352352 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5352352" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6af1bc5" data-id="6af1bc5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f566799 elementor-widget__width-auto elementor-widget elementor-widget-image" data-id="f566799" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="200" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20200'%3E%3C/svg%3E" class="attachment-full size-full wp-image-14226" alt="" data-lazy-srcset="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png 200w, https://www.upwave.com/wp-content/uploads/2021/11/iab-1-150x150.png 150w" data-lazy-sizes="(max-width: 200px) 100vw, 200px" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png" /><noscript><img width="200" height="200" src="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png" class="attachment-full size-full wp-image-14226" alt="" srcset="https://www.upwave.com/wp-content/uploads/2021/11/iab-1.png 200w, https://www.upwave.com/wp-content/uploads/2021/11/iab-1-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></noscript> </div> </div> <div class="elementor-element elementor-element-031f746 elementor-widget__width-auto elementor-widget elementor-widget-image" data-id="031f746" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="490" height="150" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20490%20150'%3E%3C/svg%3E" class="attachment-full size-full wp-image-14227" alt="" data-lazy-srcset="https://www.upwave.com/wp-content/uploads/2021/11/arf-1.png 490w, https://www.upwave.com/wp-content/uploads/2021/11/arf-1-300x92.png 300w" data-lazy-sizes="(max-width: 490px) 100vw, 490px" data-lazy-src="https://www.upwave.com/wp-content/uploads/2021/11/arf-1.png" /><noscript><img width="490" height="150" src="https://www.upwave.com/wp-content/uploads/2021/11/arf-1.png" class="attachment-full size-full wp-image-14227" alt="" srcset="https://www.upwave.com/wp-content/uploads/2021/11/arf-1.png 490w, https://www.upwave.com/wp-content/uploads/2021/11/arf-1-300x92.png 300w" sizes="(max-width: 490px) 100vw, 490px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-f8422a8 nmb elementor-widget elementor-widget-text-editor" data-id="f8422a8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1160 Battery Street East, Suite 100 San Francisco, CA 94111</p> </div> </div> <div class="elementor-element elementor-element-3b8f7a6 elementor-icon-list--layout-inline elementor-align-center nmb elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="3b8f7a6" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.upwave.com/privacy-policy/"> <span class="elementor-icon-list-text">Privacy Policy</span> </a> </li> <li class="elementor-icon-list-item 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