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13 Best Curl Creams of 2024, According to Curl Experts | Allure

<!DOCTYPE html><html lang="en-US"><head><title>13 Best Curl Creams of 2024, According to Curl Experts | Allure</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="author" content="Erin Parker"/><meta name="copyright" content="Copyright (c) Condé Nast 2024"/><meta name="description" content="The best curl cream should define curls and moisturize hair without weighing them down. Shop top picks from editors, hairstylists, and curl experts."/><meta name="id" content="6704246cf683483aa1e0461d"/><meta name="keywords" content="shopping,curls,curly hair,natural hair,hair products"/><meta name="news_keywords" content="shopping,curls,curly hair,natural hair,hair products"/><meta name="robots" content="index, follow, noarchive, max-image-preview:large"/><meta name="content-type" content="article"/><meta name="parsely-post-id" content="6704246cf683483aa1e0461d"/><meta name="parsely-metadata" content="{&quot;description&quot;:&quot;The best curl cream should define curls and moisturize hair without weighing them down. 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{"channel":"hair","content":{"copyCount":3244,"imageCount":0,"embedCount":21,"ratio":154.47619047619048,"midContentCadence":375},"contentType":"article","experiments":{},"keywords":{"copilotid":["6704246cf683483aa1e0461d"],"platform":["verso"],"tags":["hair","curly-hair","shopping","curls","natural-hair","hair-products"]},"server":"production","slug":"best-curl-creams","subChannel":"curly-hair","subSubChannel":"","templateType":"mt_commerce_article_two_column"};</script><link rel="preconnect" href="https://ads-static.conde.digital"/><script id="ads-v6" src="https://ads-static.conde.digital/production/cns/builds/allure/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"Curly hair truly flourishes when you embrace it all its natural texture, but if you're aiming for a more defined look, the best curl cream can make a world of difference in keeping those spirals intact. That's easier said than done, though: The journey to discovering your perfect formula can be tricky, especially when dealing with frizz and humidity. Luckily, there are plenty of formulas designed to help with both styling and maintenance.\nWhatever your curl type, the purpose of these oil-infused, hold-boosting formulas is to enhance your hair's natural beauty by adding definition, reducing frizz, and boosting shine. One tip when picking a curl cream is to prioritize moisturizing ingredients and look for film formers, which help bring stretched or flat curls back to life. According to cosmetic chemist Ginger King, \"film formers\" are polymers that work by shaping and supporting each hair strand.\nSince hydration is key for maintaining healthy curls, we teamed up with curly hair experts to curate a list of the best curl creams, butters, and custards to suit every texture. With these picks, your routine will be simplified, and you’ll have dreamy waves, coils, and curls in no time.\nTop Picks\n\nBest Overall: Bread Beauty Supply Elastic Bounce Leave-In, $28\nBest Budget: SheaMoisture Coconut and Hibiscus Curl Enhancing, $12\nBest for Coily Hair: Briogeo Curl Charisma Chia + Flax Seed Coil Custard, $26\nBest for Damaged Hair: Ouidad Curl Quencher Hydrafusion Intense Curl Cream, $26\nBest for Soft Curls: Ouai Curl Crème, $32\nBest for Shrinkage: Rucker Roots Define and Stretch Curl Custard, $14\nBest for All Curl Types: Innersense Quiet Calm Curl Control, $28\nBest for Lightweight Definition: AG Hair Curl Definer, $26\n\nFrequently Asked Questions\n\nWhat should you look for in a curl cream?\nIs it better to put curl cream on wet or dry hair?\nIs mousse better than curl cream?\nMeet the experts\nHow we test and review products\nOur staff and testers\n\n\nBest Overall: Bread Beauty Supply Elastic Bounce Leave-In\nWhy It's Worth It: Meet your new favorite multitasking wonder, a remarkably versatile formula that's part leave-in conditioner, part styling cream. This styler will leave curls fresh and moisturized while providing flexible hold and next-level bounce. Aside from its multifunctional properties, the lavender tub also adds a touch of charm to any bathroom counter.\nEditor Tip: Bread Beauty Supply's Hair-Gel Curl Capturing Gloss earned a 2023 Best of Beauty Award if you desire stronger hold.\nKey ingredients: Australian Kakadu plum extract, shea butter, sweet almond oil, pequi oil, jojoba seed oil | Curl types: All curls\nBest Budget: SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie\nWhy it's worth it: If the blessing and curse of extra thick hair has been bestowed upon you, this smoothie cream is a great choice. Infused with neem oil, coconut oil, and silk proteins, it helps to tame frizz, define curls, and infuse long-lasting moisture. It's no wonder this drugstore wonder is a holy-grail product for so many—it even took home a 2024 Allure Best of Beauty Award for its ability to treat and style curls.\nTester feedback: \"This is one of my O.G. curl essentials—it stands the test of time,\" says social media editor Bianca Richards. \"When my curls are soaking wet, I apply a generous amount in sections, then use a diffuser on low to medium heat. It gives my curls healthy shine without frizz.\"\nKey ingredients: coconut oil, hibiscus flower extract, silk protein, neem oil | Who it's for: people who want beautiful curls on a budget\nBest for Coily Hair: Briogeo Curl Charisma Chia + Flax Seed Coil Custard\nWhy It's Worth It: Crafted with protein-rich chia and flax seeds, Briogeo's Curl Charisma Chia + Flax Seed Coil Custard delivers a unique blend of natural hold, moisture, and definition for marvelously hydrated coils. Prepare for frizz-free, ultra-shiny strands ahead.\nEditor Tip: Distribute the custard from root to tip with your fingers or a wide-toothed comb, scrunching gently to encourage formation. For extra definition, diffuse on low heat to achieve frizz-free coils that truly pop.\nKey ingredients: chia seed extract, flax seed extract, aloe vera, quinoa extract, rice amino acids | Best for: people with tight (3B, 3C) or coily (4A, 4B, 4C) hair\nBest for Softer Curls: Ouai Curl Crème\nWhy it's worth it: Jen Atkin might be a hair queen in her own right but she tapped 150 people in her network to test and co-create a do-it-all curl cream. Our editors with 2B, 2C, and 3C/4A curl types fell in love with the sweet-smelling, non-heavy Curl Crème. Sadly, there isn't a fragrance-free formula (like there used to be), so people who are sensitive to scents (or prefer not to use scented styling products), keep that in mind.\nTester feedback: The formula gave former Allure editor Jihan Forbes a “lived-in, fluffy, soft-looking day-two look.” Associate manager of special projects Talia Gutierrez notes that she would probably have to double up with a gel if she was going for tighter curls.\nKey ingredients: linseed, chia seed, coconut oil, babassu oil | Best for: people who want a soft hold and airy curls/waves\nBest for Damaged Hair: Ouidad Curl Quencher Hydrafusion Intense Curl Cream\nWhy it's worth it: When you have a product name like Ouidad Curl Quencher Hydrafusion Intense Curl Cream, you just know it'll breathe life back into your dried-out, frizzy curls, thanks to ingredients like curl-defining milk thistle and sweet almond and damage-repairing wheat protein. There's no shortage of hydration, either, with a bursting blend of chamomile, hydrolyzed silk, and meadowfoam seed and corn oils. Apply to extra wet hair to lock moisture in.\nTester feedback: \"This is a major key for luscious, juicy type 3 curls and up,\" hairstylist Lana Hun attests says of this paraben-, sulfate-, and mineral oil-free formula. \"This curl cream will eliminate the use of unnecessary products and works amazingly alone.\"\nKey ingredients: hydrolyzed silk, sweet almond oil, soybean seed extract, milk thistle, wheat protein, arnica flower | Best for: thirsty, tight curls\nBest for Minimizing Shrinkage: Rucker Roots Define and Stretch Curl Custard\nWhy it's worth it: Rucker Roots' Define and Stretch Curl Custard is an ideal option for folks with 3C to 4C hair who are looking to fight shrinkage. The moisturizing custard stretches tight curls while boosting shine and reducing frizz. The creamy jelly also layers nicely with other styling products. What's more, it's formulated with nourishing ingredients like strengthening biotin and moisturizing coconut oil.\nEditor tip: Chicago-based hairstylist Leigh Hardges suggests using the styling cream for twist-outs and rod sets. \"I like how easy it is to spread the texture,\" she says. \"It's thick enough to really coat curls but loose enough to be absorbed by the hair.\"\nKey ingredients: glycerin, sesame seed oil, shea butter, coconut oil, ginger root oil | Curl types: people with type 4 curls\nBest for Low-Porosity Hair: Cake Beauty The Curl Friend Defining Curl Cream\nWhy it's worth it: Another Best of Beauty winner, Cake Beauty's The Curl Friend Defining Curl Cream uses a trio of butters and oils—soybean oil, avocado oil, and shea butter—to give tighter, denser curls definition and moisture without any sticky or thick buildup. Former associate news editor Gabi Thorne, who tried the cream on her low-porosity 3C/4A type hair, incorporated it her routine using the L.C.O. Method, which consists of a water-based leave-in (which is usually just water for her), styling cream (The Curl Friend), and oil (a lightweight formula infused with almond or grapeseed oils).\nTester feedback: Thorne said her curls looked defined but didn't lose volume or shrink more than usual. \"[It] quenched my thirsty-ass hair, and the moisture it gave me lasted most of the week,\" she confirmed.\nKey ingredients: Avocado oil, soybean oil, shea butter | Best for: dry, low-porosity hair\nBest Hold: Kinky-Curly Original Curling Custard\nWhy It's Worth It: Kinky-Curly's Original Curling Custard looks and holds like a gel, but hydrates and stretches out shrinkage more like a moisturizing cream — all thanks to the aloe vera gel in the formula. Agave nectar is another star ingredient in this formula that helps reduce frizz.\nEditor Tip: After applying your leave-in conditioner, work the custard through soaking wet hair. Hardges advises that you use it carefully because \"buildup occurs fast with this product.\" Then, either air-dry your curls or use a diffuser attachment to help set your style.\nKey Ingredients: Agave nectar, aloe vera juice, horsetail, chamomile, nettle | Who It's For: People who don't mind styling as soon as they're out of the shower\nBest for Humid Weather: Marc Anthony Strictly Curls Curl Envy Cream\nWhy it's worth it: The process of achieving perfectly imperfect curls should require minimal effort. And Marc Anthony's Strictly Curls Curl Envy Cream can help you get there — no matter the thickness or tightness of your curls. Made with shea butter, avocado oil, and vitamin E, this styler delivers long-lasting moisture and a soft hold. The lightweight cream also repels humidity, so no matter what the season, you can expect a frizz-free finish.\nTester feedback: To use, hairstylist Cynthia Alvarez, who works in both New York City and Los Angeles, says to \"apply [the cream] all over wet or dry hair, concentrating more on the mid-shaft to ends, twirling small sections around your finger as you go.\"\nKey ingredients: Shea butter, avocado oil, vitamin E | Best for: people who live in humid climates\nBest for Fine to Medium Curls: Kristin Ess Ultra Light Curl Defining Cream\nWhy it's worth it: Kristin Ess's curl collection is all for people who \"really need to avoid silicones and want to focus on moisture,\" Kristin Ess herself said when it initially rolled out. The Ultra Light Curl Defining Cream is a supremely lightweight cream that'll bring the spring back to lifeless, fuzzy curls. Apply to damp hair and coil or twist hair to encourage your natural curl pattern.\nEditor tip: Once your style is set, a little crème is also good for refreshing those errant curls that frizz up unexpectedly. Wet them a bit with water, smooth some of this on, and watch them coil back into formation.\nKey ingredients: avocado oil, mango seed butter, castor seed oil | Best for: finer hair types\nBest for Lightweight Definition: AG Hair Curl Definer\nWhy we love it: The rare silicone-free curl cream, AG Hair Curl Definer is a perfect blend of nourishing hydration and light, manageable hold. “It applies and nourishes like a cream but dries with a gel-like cast that easily scrunches out,\" says Evan Joseph, curly hair stylist and educator. With 98% plant-based ingredients, it smooths frizz, defines curls, and keeps your hair feeling light and looking bouncy all day. If you’re after soft, touchable curls that still look natural, this one’s for you.\nEditor tip: Scrunch the cream into damp curls for natural definition, then let it air-dry for soft, touchable curls that last all day.\nKey ingredients: sweet almond oil, olive leaf extract, rice and radish root extracts | Best for: all curl types looking for lightweight hold and soft definition\nBest Multitasker: Design Me Curl Balm\nWhy we love it: Design Me Curl Balm is the kind of multitasker every curly routine needs. “It gives curls a boost by hydrating, reducing frizz, and adding some nice shine,” says LA-based curl specialist Kiana Rae. The secret? Argan oil, which Rae says “enhances your natural texture and gives a buildable hold that keeps curls bouncy without feeling crunchy.” Bonus points for heat protection properties: It shields curls from heat up to 400°F. Style away without a second thought!\nEditor tip: For extra volume, scrunch the balm into damp curls and use a diffuser to lock in the bounce without weighing your hair down.\nKey ingredients: argan oil, mango extract, sunflower seed oil | Best for: those looking for a one-and-done product\nBest for All Curl Types: Innersense Quiet Calm Curl Control\nWhy we love it: Working with different curl patterns? Look no further than the nourishing Innersense Quiet Calm Curl Control. LA-based texture specialist Alex Mouneu praises its lightweight texture and versatility. “It’s supple and light, gives the hair a weightless, natural, and hydrated look and feel, and can be layered well with almost anything,” she says. “It layers wonderfully under gel and mousse.” Curl specialist Shai Amiel agrees, noting how well it works across various curl textures and how effortlessly it layers with gels and mousses.\nEditor tip: If you’re after sleek, smooth strands, this cream doubles as a heat protectant—just blow-dry it through damp hair for a frizz-free finish.\nKey ingredients: rice bran oil, rooibos tea, shea butter | Best for: people with different curl patterns\n\nWhen choosing a curl cream, focus on ingredients that hydrate and define without leaving your curls feeling greasy or weighed down. \"Curl creams should be free from synthetic ingredients like amodimethicone and dimethicone,\" says Joseph. \"Also avoid oils or butters that just sit on top of the hair, leaving behind a greasy residue.\" Instead, look for lightweight ingredients like shea butter or argan oil that soak into your strands, giving you soft, touchable curls with plenty of definition.\nIt’s also a good idea to avoid alcohol, which can dry out curls and strip them of moisture. A good curl cream should feel creamy (but not too heavy) and distribute easily from root to tip. Keep an eye out for humectants like glycerin or aloe vera, which draw moisture into the hair, keeping your curls hydrated and bouncy. These ingredients help fight frizz while keeping your curls soft and full of life.\nFor curls that pop, the secret is in how wet your hair is when you apply the product. \"It’s 100% better to apply any styling product—cream, gel, and/or mousse—on soaking wet hair,\" says Rae. \"Curly hair is more prone to dryness, so we require so much water. Curl-friendly products are activated with water, so it won’t weigh our hair down.\" In other words, moisture is your curls’ best friend.\nJoseph agrees: \"Apply creams to super wet hair to elongate curls and retain length,” he says. “Apply to damp hair to increase spring factor, making the hair fuller and the curls tighter.\" So depending on your vibe—whether you want more stretched-out, relaxed curls or tighter, bouncier coils—just how wet your hair is can make all the difference.\nThe answer really depends on what kind of curls you’re after. Mousse is your go-to if you want more volume and hold—perfect for styles that need a little more structure and definition. On the flip side, curl creams are all about hydration and nourishment, giving you softer, more touchable curls. \"I tend to apply mousses over creams to get ultimate nourishment without losing control and hold,\" says Joseph. \"This combo will create soft, touchable, lived-in curls with enough hydration and definition to look like you just left the salon.\" So, if you’re craving defined curls with some staying power, try layering mousse over cream for the best of both worlds.\n\nEvan Joseph, curly hair educator and owner of Evan Joseph Salon in San Diego, CA\nKiana Rae, curl specialist and owner of West Coast Curls in Los Angeles, CA\nAlex Mouneu, LA-based texture specialist\nCynthia Alvarez, a celebrity hairstylist in New York, NY and Los Angeles, CA\nGinger King, cosmetic chemist in Edison, New Jersey\nLana Hun, hairstylist and curl specialist in Los Angeles, CA\nLeigh Hardges, hairstylist in Chicago, IL\nKristin Ess, celebrity hairstylist and founder of Kristin Ess Hair in Los Angeles, CA\n\nWe always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn't want to pick up a purple shampoo that's only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?\nFor our review of the best curl creams, we enlisted the help of multiple editors, writers, contributors, and hairstylists—who know how to manage curly hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.\nA beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.\nAfter all, can we really say a skin-care product is the \"best\" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.\n\nMore about curl care...\n\nThe 10 Best Blow-Dryer Brushes for Easy-Breezy Styling\nThese Masks Are Like Super Smoothies for Our Hair\nFrizzy, Dull Hair? Not When You Use These Oils\n\n\nNow, watch more about how to style hair:\nShop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.","isBasedOn":"","articleSection":"hair","author":[{"@type":"Person","name":"Erin Parker","sameAs":"https://www.allure.com/contributor/erin-parker"}],"dateModified":"2024-10-16T11:40:06.294-04:00","datePublished":"2024-10-16T11:40:06.294-04:00","headline":"13 Best Curl Creams of 2024, According to Curl Experts","image":["https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_3488,h_1962,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg","https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/4:3/w_2664,h_1998,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg","https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/1:1/w_2000,h_2000,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg"],"keywords":["hair","curly hair","shopping","curls","natural hair","hair products","_commerce","textaboveleftsmall","web"],"thumbnailUrl":"https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/3:2/w_3000,h_2000,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg","url":"https://www.allure.com/story/best-curl-creams","isPartOf":{"@type":"CreativeWork","name":"Allure"},"isAccessibleForFree":true,"alternativeHeadline":"The best curl cream should define curls and moisturize hair without weighing them down. Shop top picks from editors, hairstylists, and curl experts.","description":"The best curl cream should define curls and moisturize hair without weighing them down. 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class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs haubOl content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp iqXahq"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT glkmLa"><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX ehOPHW rubric ContentHeaderRubricContainer-eTudtt iRsSlw"><a class="RubricLink-gRWSOU dFjTfy rubric__link" href="/hair-ideas"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></a></div></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd clCsTx kprKAs">13 Best Curl Creams for Equal Parts Hydration and Definition</h1></div><div class="ContentHeaderAccreditation-lfctVB bTXtdI content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ dYnCPl">Say hello to smooth, bouncy curls with these expert-approved creams.</div><div class="ContentHeaderByline-kmPyCa emiglw"><div class="ContentHeaderBylineContent-dpPmNn DRFq"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines ContentHeaderBylines-cZqgyJ bHLeKI"><span class="BylineWrapper-jWHrLH eueJqo byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd eLorXh fitkvR eErqIx byline__name-link button" href="/contributor/erin-parker">Erin Parker</a></span></span></span></div><time data-testid="ContentHeaderPublishDate" dateTime="2024-10-16T11:40:06-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderPublishDate-eIBicG iUEiRd eMzCOv bcOaXb">October 16, 2024</time></div></div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV lead-asset--width-small" data-testid="ContentHeaderLeadAsset"><figure class="ContentHeaderLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHeaderLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__content__photo"><span class="SpanWrapper-umhxW jvZaPI responsive-asset ContentHeaderResponsiveAsset-bREgIb cZenhb"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz ccdiSo"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa ContentHeaderResponsiveAsset-bREgIb cZenhb responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/1:1/w_120,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 120w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/1:1/w_240,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 240w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/1:1/w_320,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 320w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/1:1/w_640,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 640w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/1:1/w_960,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 960w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_120,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 120w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_240,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 240w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_320,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 320w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_640,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 640w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_960,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 960w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_1280,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 1280w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_1600,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 1600w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_1920,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 1920w, https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_2240,c_limit/Best%20Curl%20Creams%20102024%20Lede.jpg 2240w" sizes="100vw"/><img alt="Image may contain Bottle and Cosmetics" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/670fc07cb1ae4525557d3cb2/16:9/w_2560%2Cc_limit/Best%2520Curl%2520Creams%2520102024%2520Lede.jpg"/></picture></div></div></span><div class="CaptionWrapper-jSZdqE hYBpBG caption ContentHeaderLeadAssetCaption-hPWmSN dinyKa"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd iCxDCa fNaHcW caption__credit">Source images: Courtesy of brands; Collage: Laneen Wells for Allure</span></div></div></figure><div data-testid="ContentHeaderLeadRailAnchor" class="ContentHeaderLeadRailAnchor-jYVcDc djtEof"></div></div></div></header></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN jZDNzd article-body__content"><div class="ActionBarWrapperContent-lasBkU jrRtuw"><div class="ActionBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh dPDBME viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU AgcXQ bookmark large-screen"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke="black" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gMpavl gkccfO">Save</span></button></div><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh gZgJzH viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU hvyWzA bookmark mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke="black" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gMpavl gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageDisclaimerGrid-gIJgHl dJomLc grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="TextBlockWrapper-bNZsMC kYcAxG StyledTextblock-SJflO eYjtWF disclaimer ArticlePageDisclaimer-jNIoBl ieMpuI"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextBlockText-gtrMkY iUEiRd copjnQ kQegaj">All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.</p></div></div></div><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Curly hair truly flourishes when you embrace it all its natural texture, but if you&#x27;re aiming for a more defined look, the best curl cream can make a world of difference in keeping those spirals intact. That&#x27;s easier said than done, though: The journey to discovering your perfect formula can be tricky, especially when dealing with <a href="https://www.allure.com/gallery/the-best-frizz-fighting-hair-products" target="_blank">frizz</a> and humidity. Luckily, there are plenty of formulas designed to help with both styling and maintenance.</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p>Whatever your <a href="https://www.allure.com/gallery/curl-hair-type-guide" target="_blank">curl type</a>, the purpose of these oil-infused, hold-boosting formulas is to enhance your hair&#x27;s natural beauty by adding definition, reducing frizz, and boosting shine. One tip when picking a curl cream is to prioritize moisturizing ingredients and look for film formers, which help bring stretched or flat curls back to life. According to cosmetic chemist <a data-offer-url="https://www.gracekingdombeauty.com/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.gracekingdombeauty.com/&quot;}" href="https://www.gracekingdombeauty.com/" rel="nofollow noopener" target="_blank">Ginger King</a>, &quot;film formers&quot; are polymers that work by shaping and supporting each hair strand.</p><div></div><div></div><p>Since hydration is key for maintaining healthy curls, we teamed up with curly hair experts to curate a list of the best curl creams, butters, and custards to suit every texture. With these picks, your routine will be simplified, and you’ll have dreamy waves, coils, and curls in no time.</p><h2><strong>Top Picks</strong></h2><ul><li><strong>Best Overall:</strong> <a data-offer-url="https://www.amazon.com/Bread-BEAUTY-SUPPLY-hair-cream-Leave/dp/B0CBQPP2N6" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/4iheeJwWD8ieHzqWhynyj2Q1LsfsR1fnnnxoyFkhg884MjGFankaQ5Gq8b5M4Rh7JJ5tCVLGCqkwaiWQtavW1h8wCdFke92KMhmvAJmq6cv2yjJvEdT5PYWS9g9B3XJv9nEkA3Xtq6gAAwMQiEqQqRnBHqoHTRNVjrhMyjGtkU57NVGYqssHSaa1LF&quot;}" href="https://cna.st/affiliate-link/4iheeJwWD8ieHzqWhynyj2Q1LsfsR1fnnnxoyFkhg884MjGFankaQ5Gq8b5M4Rh7JJ5tCVLGCqkwaiWQtavW1h8wCdFke92KMhmvAJmq6cv2yjJvEdT5PYWS9g9B3XJv9nEkA3Xtq6gAAwMQiEqQqRnBHqoHTRNVjrhMyjGtkU57NVGYqssHSaa1LF" rel="sponsored" target="_blank">Bread Beauty Supply Elastic Bounce Leave-In</a>, $28</li><li><strong>Best Budget:</strong> <a data-offer-url="https://www.amazon.com/SheaMoisture-Coconut-Hibiscus-Enhancing-Smoothie/dp/B07NQJWQYY" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/Jy3CeSzU3u3mCrVbfwYhA1LRX8BBpcwAzqo57rhxyKT91TotLrmiJKqm756jsK6MEddqHtVb2hnaGfbTxcBgdBsLkojmjKcKnQRRGT7qmjhF115QFGV3YbZQcCHjfwz1ewDQLzHb2e8kic7mFYEPbwm9qEDzvv3pA8U9dugEQtvn6Gaj1M25PwW9FRsV9NC4VN3x8D2XrB&quot;}" href="https://cna.st/affiliate-link/Jy3CeSzU3u3mCrVbfwYhA1LRX8BBpcwAzqo57rhxyKT91TotLrmiJKqm756jsK6MEddqHtVb2hnaGfbTxcBgdBsLkojmjKcKnQRRGT7qmjhF115QFGV3YbZQcCHjfwz1ewDQLzHb2e8kic7mFYEPbwm9qEDzvv3pA8U9dugEQtvn6Gaj1M25PwW9FRsV9NC4VN3x8D2XrB" rel="sponsored" target="_blank">SheaMoisture Coconut and Hibiscus Curl Enhancing</a>, $12</li><li><strong>Best for Coily Hair:</strong> <a data-offer-url="https://www.amazon.com/Briogeo-Curl-Charisma-Chia-Custard/dp/B07HG85Z8C" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/C5BN9bLtpHgEjx6ixKGC9Doycxc81APCMsswbpwpNUYGkbWJkUSRUWYwC5UKrUo6yk467p18HHUogyGHTYJ8yPKg6RfmkruLCc68Nvg3pNbzBvoi4EjBGbMrqqt4fcU63Kymt2HW5ydWAZuHW1bpyc8zGditE7RxQjXj5bWSFSK1i5kwKazgQrP&quot;}" href="https://cna.st/affiliate-link/C5BN9bLtpHgEjx6ixKGC9Doycxc81APCMsswbpwpNUYGkbWJkUSRUWYwC5UKrUo6yk467p18HHUogyGHTYJ8yPKg6RfmkruLCc68Nvg3pNbzBvoi4EjBGbMrqqt4fcU63Kymt2HW5ydWAZuHW1bpyc8zGditE7RxQjXj5bWSFSK1i5kwKazgQrP" rel="sponsored" target="_blank">Briogeo Curl Charisma Chia + Flax Seed Coil Custard</a>, $26</li><li><strong>Best for Damaged Hair:</strong> <a data-offer-url="https://www.amazon.com/OUIDAD-Quencher-Hydrafusion-Intense-Cream/dp/B007Y55GVC" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/2rQwPprcmtWkDWJQUbn8mGdVx8CgZAmEsu4PR7q9ZJEs9ichroaBpVjMYUErymwUtET4G63eoRJG6kE4RhZU8v8rZE1HfJfPX1VssE6LhdZFuFbGANEKJhLJKSKfa8vWN5biuGqcQR6aBErroV8xd5g4WF6tskBWUX6jUvnTM38BBCvSZXD3rPVH4kQfXFQT5&quot;}" href="https://cna.st/affiliate-link/2rQwPprcmtWkDWJQUbn8mGdVx8CgZAmEsu4PR7q9ZJEs9ichroaBpVjMYUErymwUtET4G63eoRJG6kE4RhZU8v8rZE1HfJfPX1VssE6LhdZFuFbGANEKJhLJKSKfa8vWN5biuGqcQR6aBErroV8xd5g4WF6tskBWUX6jUvnTM38BBCvSZXD3rPVH4kQfXFQT5" rel="sponsored" target="_blank">Ouidad Curl Quencher Hydrafusion Intense Curl Cream</a>, $26</li><li><strong>Best for Soft Curls:</strong> <a data-offer-url="https://theouai.com/collections/hair/products/curl-creme" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/2YfVS2JkEsZbEd7YDrTSCeYrRjiA74FgWmoq4Hc8m8jLyS2Ess148xh2eL5LxT1JpXnUQgxDHeGc841eHjvXXdjrquJtohJfDtxvwb8wdwGudDLdY25wwhaTLaoGBbruSskF3CAMdak9xT3bQe32kUYa19gWnfY2Jhh&quot;}" href="https://cna.st/affiliate-link/2YfVS2JkEsZbEd7YDrTSCeYrRjiA74FgWmoq4Hc8m8jLyS2Ess148xh2eL5LxT1JpXnUQgxDHeGc841eHjvXXdjrquJtohJfDtxvwb8wdwGudDLdY25wwhaTLaoGBbruSskF3CAMdak9xT3bQe32kUYa19gWnfY2Jhh" rel="sponsored" target="_blank">Ouai Curl Crème</a>, $32</li><li><strong>Best for Shrinkage:</strong> <a data-offer-url="https://www.amazon.com/Rucker-Roots-Define-Stretch-Custard/dp/B08JS44HTV" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/qsSkLvaohicBeaCGB9c4BHYLuiS1uiQy99Zqzicx5nZ2XRJMLt7D2RRxBtjcDPgVPT2db4TZ8sjj5RLaU3YUMRSSa7tnTgn1vd914kZ7rqcKPG2xaJbYjPV5M3mrvmae3BNJAcjo25ZtR6yB4XJ7BakLhrRg3CfNFdpHhzvZoiQUyV6Lk1Rs6Euq&quot;}" href="https://cna.st/affiliate-link/qsSkLvaohicBeaCGB9c4BHYLuiS1uiQy99Zqzicx5nZ2XRJMLt7D2RRxBtjcDPgVPT2db4TZ8sjj5RLaU3YUMRSSa7tnTgn1vd914kZ7rqcKPG2xaJbYjPV5M3mrvmae3BNJAcjo25ZtR6yB4XJ7BakLhrRg3CfNFdpHhzvZoiQUyV6Lk1Rs6Euq" rel="sponsored" target="_blank">Rucker Roots Define and Stretch Curl Custard</a>, $14</li><li><strong>Best for All Curl Types:</strong> <a data-offer-url="https://www.amazon.com/INNERSENSE-Organic-Beauty-Non-Toxic-Cruelty-Free/dp/B002EORCEW" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/Jy3CeSzU3u3mCrVbfwYhA1LRX8BBpcwAzqo57rhxyKT91TotLrmiJKqm756jsK6MEddqHtVb2hnaGfbSNnBWoGBBBqkdiUm4Ur6jyiqYT5oj1Zs3kWCmeVByKYnfCsD21d8yX7MQRjZ759uZRmtKG37sG12CPcG2jXqM5ugm9HYcYLJckAvnpg78m3PgG7Qb2dtHQhTCG3&quot;}" href="https://cna.st/affiliate-link/Jy3CeSzU3u3mCrVbfwYhA1LRX8BBpcwAzqo57rhxyKT91TotLrmiJKqm756jsK6MEddqHtVb2hnaGfbSNnBWoGBBBqkdiUm4Ur6jyiqYT5oj1Zs3kWCmeVByKYnfCsD21d8yX7MQRjZ759uZRmtKG37sG12CPcG2jXqM5ugm9HYcYLJckAvnpg78m3PgG7Qb2dtHQhTCG3" rel="sponsored" target="_blank">Innersense Quiet Calm Curl Control</a>, $28</li><li><strong>Best for Lightweight Definition:</strong> <a data-offer-url="https://www.amazon.com/AG-Care-Re-coil-Activator/dp/B0B8GTCGZX/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/FzrGcxRntjxTDDxLff7pdr8P5hQseYGpXccz6jG5A8mmz4uXmmCMeDiuEDREhn94Tvz4LgCAEEtHDqyH3kSW5NQcGEcLHCVhNuzoQcyLtrZ58WMeXbuVye5Xoj9qpZo8w1dL1iqkMjxd2jNGYeLKdKZbiccqfNcY5GygburrRUmq&quot;}" href="https://cna.st/affiliate-link/FzrGcxRntjxTDDxLff7pdr8P5hQseYGpXccz6jG5A8mmz4uXmmCMeDiuEDREhn94Tvz4LgCAEEtHDqyH3kSW5NQcGEcLHCVhNuzoQcyLtrZ58WMeXbuVye5Xoj9qpZo8w1dL1iqkMjxd2jNGYeLKdKZbiccqfNcY5GygburrRUmq" rel="sponsored" target="_blank">AG Hair Curl Definer</a>, $26</li></ul><h2><strong>Frequently Asked Questions</strong></h2><ul><li><a href="#what">What should you look for in a curl cream?</a></li><li><a href="#better">Is it better to put curl cream on wet or dry hair?</a></li><li><a href="#mousse">Is mousse better than curl cream?</a></li><li><a href="#experts">Meet the experts</a></li><li><a href="#test">How we test and review products</a></li><li><a href="#staff">Our staff and testers</a></li></ul><hr/><h2><strong>Best Overall:</strong> Bread Beauty Supply Elastic Bounce Leave-In</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/2T1tL1HJ51D98jUVmkVT7a46EX5tpxrQCDjYrc7TWuJQYZFjLGV793mVjMP2V2adYLWsxPiVfwp4jtq99ohAsRtENWc6givPuo9Gwu573aCN83f9d7QTNomiNEvmALn9KzbAjnGsK2mgv6NW3uZXuEVqAvtuBHKSotHrfXwek41VdM8PPuUicKkHkikBPqR5VUNrAbwx3oF1t6GP881CxZ2DoBS8N3ma3Hpovt4wy977YAwPaHa2xV2JhfYxYanb97ydpqqp45YwGvLPoR8&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Bread Beauty&quot;,&quot;dangerousHed&quot;:&quot;Hair-Cream Elastic Bounce 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src="https://media.allure.com/photos/664f871a82412fb3b21d88d4/3:4/w_748%2Cc_limit/Bread%2520Beauty%2520Supply%2520Hair-Cream.png" srcSet="https://media.allure.com/photos/664f871a82412fb3b21d88d4/3:4/w_120,c_limit/Bread%20Beauty%20Supply%20Hair-Cream.png 120w, https://media.allure.com/photos/664f871a82412fb3b21d88d4/3:4/w_240,c_limit/Bread%20Beauty%20Supply%20Hair-Cream.png 240w, https://media.allure.com/photos/664f871a82412fb3b21d88d4/3:4/w_320,c_limit/Bread%20Beauty%20Supply%20Hair-Cream.png 320w, https://media.allure.com/photos/664f871a82412fb3b21d88d4/3:4/w_640,c_limit/Bread%20Beauty%20Supply%20Hair-Cream.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA dYCjaI upc-brandName">Bread Beauty</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM klhem"><h3 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This styler will leave curls fresh and moisturized while providing flexible hold and next-level bounce. Aside from its multifunctional properties, the lavender tub also adds a touch of charm to any bathroom counter.</p><div class="Container-hnJNtl gxMaIG"></div><p><strong>Editor Tip:</strong> <a data-offer-url="https://www.sephora.com/product/hair-gel-long-wear-curl-capturing-gloss-P503157?om_mmc=aff-linkshare-redirect-tv2R4u9rImY&amp;c3ch=Linkshare&amp;c3nid=tv2R4u9rImY&amp;affid=tv2R4u9rImY-x1bTInRPv6P0tW0oM6CJmA&amp;ranEAID=tv2R4u9rImY&amp;ranMID=2417&amp;ranSiteID=tv2R4u9rImY-x1bTInRPv6P0tW0oM6CJmA&amp;ranLinkID=10-1&amp;browserdefault=true" class="external-link" 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href="https://cna.st/affiliate-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" rel="sponsored" target="_blank">Bread Beauty Supply&#x27;s Hair-Gel Curl Capturing Gloss</a> earned a 2023 Best of Beauty Award if you desire stronger hold.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" 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class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><strong>Key ingredients:</strong> Australian Kakadu plum extract, shea butter, sweet almond oil, pequi oil, jojoba seed oil | <strong>Curl types:</strong> All curls</p><h2><strong>Best Budget:</strong> SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/7zscoHCrWNbASgTNkABanin7sUUqAahKN2vN47dLGr252BqVK9XWNEvxBa4TBkP9VK3z9p9fS7xxPSgLJtvtQWcMGQs16KtHhDmhEyWxBoFmDCqdigeU23Nm9Q9AEVApPWP8R8MYuNYY5ECAL9ZL1yk2T1jV1v4JQpJdbqLLsgkiuqwB9Si2QXuuDqZbfsxhK5W5LavetvMwvqQ32AZMrAvnnqpdS568kj6CUG65zagR3HsfJXGAMnnxmGC63vVewv8D26PfkyubbFSR7XMUzhfbzz4fVr23h8z&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;SheaMoisture&quot;,&quot;dangerousHed&quot;:&quot;Coconut and 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Infused with neem oil, coconut oil, and silk proteins, it helps to tame frizz, define curls, and infuse long-lasting moisture. It&#x27;s no wonder this drugstore wonder is a holy-grail product for so many—it even took home a <a href="https://www.allure.com/story/best-of-beauty-hair-care-product-winners-2024" target="_blank">2024 <em>Allure</em> Best of Beauty Award</a> for its ability to treat and style curls.</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="dqjcq"></div></div><p><strong>Tester feedback:</strong> &quot;This is one of my O.G. curl essentials—it stands the test of time,&quot; says social media editor <a href="https://www.allure.com/bianca-richards-beauty-edit" target="_blank">Bianca Richards</a>. &quot;When my curls are soaking wet, I apply a generous amount in sections, then use a diffuser on low to medium heat. 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flax seeds, Briogeo&#x27;s Curl Charisma Chia + Flax Seed Coil Custard delivers a unique blend of natural hold, moisture, and definition for marvelously hydrated coils. Prepare for frizz-free, ultra-shiny strands ahead.</p><p><strong>Editor Tip:</strong> Distribute the custard from root to tip with your fingers or a wide-toothed comb, scrunching gently to encourage formation. For extra definition, diffuse on low heat to achieve frizz-free coils that truly pop.</p><p><strong>Key ingredients:</strong> chia seed extract, flax seed extract, aloe vera, quinoa extract, rice amino acids | <strong>Best for:</strong> people with tight (3B, 3C) or coily (4A, 4B, 4C) hair</p><h2><strong>Best for Softer Curls:</strong> Ouai Curl Crème</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/7PpuYtEvLfvau8UMzWxaFzte6fnbkhX3NXCobwyW2yqpvHN1r3M46XDPovxDYhySHK8suVG9YtvjWKmVhYpjUzKXy28xRrBM5atbUA3E1TRSPPQVEE5kUyowPFZvJpEBhbqvMTJ8vEhGAtVh6TxwrMUzzMNRn8APJa56GodFY3yQXAXMacTXmpo5RD1zx6TxYobofp1gi9yhymTSMSVQmwGSHR72TSdrKEB9b5gUofq7p2K5ZbJpm61iZAi5i6CiJEvtwv6CJn4xRSxXFZnE&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Ouai&quot;,&quot;dangerousHed&quot;:&quot;Curl 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class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/7PpuYtEvLfvau8UMzWxaFzte6fnbkhX3NXCobwyW2yqpvHN1r3M46XDPovxDYhySHK8suVG9YtvjWKmVhYpjUzKXy28xRrBM5atbUA3E1TRSPPQVEE5kUyowPFZvJpEBhbqvMTJ8vEhGAtVh6TxwrMUzzMNRn8APJa56GodFY3yQXAXMacTXmpo5RD1zx6TxYobofp1gi9yhymTSMSVQmwGSHR72TSdrKEB9b5gUofq7p2K5ZbJpm61iZAi5i6CiJEvtwv6CJn4xRSxXFZnE&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$32</span> <p class="price-above-seller-name">Amazon</p></span></a></div></div></div></div></div><p><strong>Why it&#x27;s worth it:</strong> Jen Atkin might be a hair queen in her own right but she tapped 150 people in her network to test and co-create a do-it-all curl cream. Our editors with 2B, 2C, and 3C/4A curl types fell in love with the sweet-smelling, non-heavy <a href="https://www.allure.com/story/ouai-curl-creme-review" target="_blank">Curl Crème</a>. Sadly, there isn&#x27;t a fragrance-free formula (like there used to be), so people who are sensitive to scents (or prefer not to use scented styling products), keep that in mind.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="13ktu7"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG 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SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">21 Best Black Friday Perfume Deals at Scent-Sational Prices</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Annie Blackman</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cjaXUd summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw cnRubG" data-item="{&quot;dangerousHed&quot;:&quot;2025&amp;#39;s Top Haircut Trends Are a Masterclass in Timeless Sophistication&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/2025-haircut-trends#intcid=_allure-article-right-rail_bb32facc-8219-45d8-befc-20b1ce925cda_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a 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class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/story/2025-haircut-trends#intcid=_allure-article-right-rail_bb32facc-8219-45d8-befc-20b1ce925cda_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">2025&#39;s Top Haircut Trends Are a Masterclass in Timeless Sophistication</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw 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responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="13 Winter Skin-Care Routine Essentials to Minimize Seasonal Dryness" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Dry Skin</span></div></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/winter-skin-care-routine#intcid=_allure-article-right-rail_bb32facc-8219-45d8-befc-20b1ce925cda_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">13 Winter Skin-Care Routine Essentials to Minimize Seasonal Dryness</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Wendy Gould</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ihdVho ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="nouip7"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="m034pl"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><strong>Tester feedback:</strong> The formula gave former <em>Allure</em> editor Jihan Forbes a “lived-in, fluffy, soft-looking day-two look.” Associate manager of special projects <a href="https://www.allure.com/talia-gutierrez-beauty-edit" target="_blank">Talia Gutierrez</a> notes that she would probably have to double up with a gel if she was going for tighter curls.</p><p><strong>Key ingredients:</strong> linseed, chia seed, coconut oil, babassu oil | <strong>Best for:</strong> people who want a soft hold and airy curls/waves</p><h2><strong>Best for Damaged Hair:</strong> Ouidad Curl Quencher Hydrafusion 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btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA dYCjaI upc-brandName">Ouidad</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM klhem"><h3 id="upc_65428623cbe4cb190603a727" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy gA-dRkD">Curl Quencher Hydrafusion Intense Curl Cream</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd hGuqKY product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV inVuBt product-offer__cta-block" id="button_label_$16Amazon"><a 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There&#x27;s no shortage of hydration, either, with a bursting blend of chamomile, hydrolyzed silk, and meadowfoam seed and corn oils. Apply to extra wet hair to lock moisture in.</p><p><strong>Tester feedback:</strong> &quot;This is a major key for luscious, juicy type 3 curls and up,&quot; hairstylist <a data-offer-url="https://www.vagaro.com/lanahunterhair" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.vagaro.com/lanahunterhair&quot;}" href="https://www.vagaro.com/lanahunterhair" rel="nofollow noopener" target="_blank">Lana Hun</a> attests says of this paraben-, sulfate-, and mineral oil-free formula. &quot;This curl cream will eliminate the use of unnecessary products and works amazingly alone.&quot;</p><p><strong>Key ingredients:</strong> hydrolyzed silk, sweet almond oil, soybean seed extract, milk thistle, wheat protein, arnica flower | <strong>Best for:</strong> thirsty, tight curls</p><h2><strong>Best for Minimizing Shrinkage:</strong> Rucker Roots Define and Stretch Curl Custard</h2><div type="embed" 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data-buy-button="true" data-offer-retailer="Amazon" data-offer-url="https://www.amazon.com/Rucker-Roots-Define-Stretch-Custard/dp/B08JS44HTV" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/L31kjCrBRWwQW7EKJ6zaD29tYjoBQyxYziMp34jFvzQuv5F85sKcMZjm2u7gRpwx8bQnB8b8vCa27Jhry2wWd2YJ2aKToueXLdisJDoMjkSrHHUpxB1Pr7xj7pjVXUj5GZAWW4eRH9kYWD3U5p8d2SNLxnPAG6V6ZyjzrWCxzvv7BAiXMqhhUFrVewph1Wb24tWoMZd9VGUBTNzGZrTpkyeCrkiZ9NYmVUV47CzVPZFVUXhaTpBRb1DJC8gT8rus6MzD2Srs1pBmyM2vi&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$14</span> <p class="price-above-seller-name">Amazon</p></span></a></div></div><div class="ProductOfferWrapper-dpcYKd hGuqKY product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV inVuBt product-offer__cta-block" id="button_label_$12Walmart"><a href="https://cna.st/p/EbxtFkHZLuQbFGtxwQG1bWx8Y69pBV8BQByWCVAsCe5aS3iYamrgRLrtDbwWDZqDBHnbeyg5C17zv9QAcRZyeZyAUoAfv8HC5Zprkjt4XTjeDUvTdaqdFfrS2AwsQCUNNirDoKcCHhhXDpSn17eTP92TxWhhYjS5zSt6W6QWpyGPewYqD3czXUUgcw1MGp7RJTwC24LCcpn8Bf9uZeZ9UncMJNUbwMgx7iNWG4J5X42oLv7zrzqbwvn8hviAygaRoGKBxLveLTyfsF7hvaZNcVtLtCjgJrzNNRHtiCzzheDVTq88Mb8nG2ck9DBJWGYqgSvz8rpLxtnxhk5AYXM8" rel="sponsored noopener" target="_blank" aria-labelledby="upc_613101d26b41c5e8eee9a402 button_label_$12Walmart" data-buy-button="true" data-offer-retailer="Walmart" data-offer-url="https://www.walmart.com/ip/Rucker-Roots-GTC-Define-Stretch-Curl-Custard-Moisturizing-All-Hair-Type-Unisex/228721966" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/EbxtFkHZLuQbFGtxwQG1bWx8Y69pBV8BQByWCVAsCe5aS3iYamrgRLrtDbwWDZqDBHnbeyg5C17zv9QAcRZyeZyAUoAfv8HC5Zprkjt4XTjeDUvTdaqdFfrS2AwsQCUNNirDoKcCHhhXDpSn17eTP92TxWhhYjS5zSt6W6QWpyGPewYqD3czXUUgcw1MGp7RJTwC24LCcpn8Bf9uZeZ9UncMJNUbwMgx7iNWG4J5X42oLv7zrzqbwvn8hviAygaRoGKBxLveLTyfsF7hvaZNcVtLtCjgJrzNNRHtiCzzheDVTq88Mb8nG2ck9DBJWGYqgSvz8rpLxtnxhk5AYXM8&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$12</span> <p class="price-above-seller-name">Walmart</p></span></a></div></div></div></div></div><p><strong>Why it&#x27;s worth it:</strong> Rucker Roots&#x27; Define and Stretch Curl Custard is an ideal option for folks with 3C to 4C hair who are looking to <a href="https://www.allure.com/story/teyonah-parris-wash-day-natural-hair-salon-photos" target="_blank">fight shrinkage</a>. The moisturizing custard stretches tight curls while boosting shine and reducing frizz. The creamy jelly also layers nicely with other styling products. What&#x27;s more, it&#x27;s formulated with nourishing ingredients like strengthening <a href="https://www.allure.com/story/biotin-hair-growth-benefits" target="_blank">biotin</a> and moisturizing coconut oil.</p><p><strong>Editor tip:</strong> Chicago-based hairstylist <a data-offer-url="https://maxinesalon.com/staff_leigh_hardges/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://maxinesalon.com/staff_leigh_hardges/&quot;}" href="https://maxinesalon.com/staff_leigh_hardges/" rel="nofollow noopener" target="_blank">Leigh Hardges</a> suggests using the styling cream for twist-outs and <a href="https://www.allure.com/story/how-to-use-flexi-rods" target="_blank">rod sets</a>. &quot;I like how easy it is to spread the texture,&quot; she says. &quot;It&#x27;s thick enough to really coat curls but loose enough to be absorbed by the hair.&quot;</p><p><strong>Key ingredients:</strong> glycerin, sesame seed oil, shea butter, coconut oil, ginger root oil | <strong>Curl types:</strong> people with type 4 curls</p><h2><strong>Best for Low-Porosity Hair:</strong> Cake Beauty The Curl Friend Defining Curl Cream</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/yfqaSfxPVvWDUmpbpYsGgS2c6p3enZGcfPFQFkPNjrXQN38mDPZHG5pEvEN4cDoQExnDo1naV25Nb9Gp1fGNSEXqQzmricc422CjLBxizjELuaEf5Gd1WCpjssehtJm8PawvQ22CnR6PDuZw9jXcbPWyuRBpktTAdd3uxN1UWPFzarnStBGcsrLdUVcHmBw7ALRtFKh4gDWv2QHA73gCwr2wRE9a2m3LSTUPtmGZMXVVTgfTMK2VLNLS3EirA7gPgcYfeKMk7XGcDL&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Cake Beauty&quot;,&quot;dangerousHed&quot;:&quot;The Curl Friend Defining Curl 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src="https://media.allure.com/photos/670431dc481515f7909160c8/3:4/w_748%2Cc_limit/The%2520Curl%2520Friend%2520Defining%2520Curl%2520Cream.png" srcSet="https://media.allure.com/photos/670431dc481515f7909160c8/3:4/w_120,c_limit/The%20Curl%20Friend%20Defining%20Curl%20Cream.png 120w, https://media.allure.com/photos/670431dc481515f7909160c8/3:4/w_240,c_limit/The%20Curl%20Friend%20Defining%20Curl%20Cream.png 240w, https://media.allure.com/photos/670431dc481515f7909160c8/3:4/w_320,c_limit/The%20Curl%20Friend%20Defining%20Curl%20Cream.png 320w, https://media.allure.com/photos/670431dc481515f7909160c8/3:4/w_640,c_limit/The%20Curl%20Friend%20Defining%20Curl%20Cream.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA dYCjaI upc-brandName">Cake Beauty</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ 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data-offer-url="https://www.amazon.com/Cake-Beauty-Friend-Defining-Cream/dp/B07PJ7FKTK" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/yfqaSfxPVvWDUmpbpYsGgS2c6p3enZGcfPFQFkPNjrXQN38mDPZHG5pEvEN4cDoQExnDo1naV25Nb9Gp1fGNSEXqQzmricc422CjLBxizjELuaEf5Gd1WCpjssehtJm8PawvQ22CnR6PDuZw9jXcbPWyuRBpktTAdd3uxN1UWPFzarnStBGcsrLdUVcHmBw7ALRtFKh4gDWv2QHA73gCwr2wRE9a2m3LSTUPtmGZMXVVTgfTMK2VLNLS3EirA7gPgcYfeKMk7XGcDL&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$11</span> <p class="price-above-seller-name">Amazon</p></span></a></div></div></div></div></div><p><strong>Why it&#x27;s worth it:</strong> Another Best of Beauty winner, Cake Beauty&#x27;s <a href="https://www.allure.com/review/cake-beauty-the-cake-friend-review" target="_blank">The Curl Friend Defining Curl Cream</a> uses a trio of butters and oils—soybean oil, avocado oil, and shea butter—to give tighter, denser curls definition and moisture without any sticky or thick buildup. Former associate news editor Gabi Thorne, who tried the cream on her <a href="https://www.allure.com/gallery/best-low-porosity-hair-products" target="_blank">low-porosity</a> 3C/4A type hair, incorporated it her routine using the <a href="https://www.allure.com/story/moisturize-natural-hair-between-washes" target="_blank">L.C.O. Method</a>, which consists of a water-based leave-in (which is usually just water for her), styling cream (The Curl Friend), and oil (a lightweight formula infused with almond or grapeseed oils).</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="3xjtgl"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG 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href="https://www.allure.com/story/winter-skin-care-routine#intcid=_allure-article-right-rail_bb32facc-8219-45d8-befc-20b1ce925cda_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">13 Winter Skin-Care Routine Essentials to Minimize Seasonal Dryness</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" 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target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://www.sallybeauty.com/hair-care/shop-by-product/hair-styling-products/gels-and-glazes/curl-custard-gel/SBS-801402.html"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="Original Curling Custard in branded clear jar with lid on light gray background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/670432df4c122717f99f0ab4/3:4/w_748%2Cc_limit/Original%2520Curling%2520Custard.png" srcSet="https://media.allure.com/photos/670432df4c122717f99f0ab4/3:4/w_120,c_limit/Original%20Curling%20Custard.png 120w, https://media.allure.com/photos/670432df4c122717f99f0ab4/3:4/w_240,c_limit/Original%20Curling%20Custard.png 240w, https://media.allure.com/photos/670432df4c122717f99f0ab4/3:4/w_320,c_limit/Original%20Curling%20Custard.png 320w, 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href="https://www.allure.com/story/aloe-vera-benefits-skin-hair" target="_blank">aloe vera</a> gel in the formula. Agave nectar is another star ingredient in this formula that helps reduce frizz.</p><p><strong>Editor Tip:</strong> After applying your leave-in conditioner, work the custard through soaking wet hair. Hardges advises that you use it carefully because &quot;buildup occurs fast with this product.&quot; Then, either air-dry your curls or use a <a href="https://www.allure.com/gallery/best-diffuser-curly-hair" target="_blank">diffuser attachment</a> to help set your style.</p><p><strong>Key Ingredients:</strong> Agave nectar, aloe vera juice, horsetail, chamomile, nettle | <strong>Who It&#x27;s For:</strong> People who don&#x27;t mind styling as soon as they&#x27;re out of the shower</p><h2><strong>Best for Humid Weather:</strong> Marc Anthony Strictly Curls Curl Envy Cream</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" 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data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/35a2Pj22cNjnRRkuKByA7Q1LRcVpTqr9zVrTgKMtdvTPzCSE8vJ7Egiqz98TMo4bScwLZ7oiiKCSWvuAKB1UQBtNNeKoT6TFE6zRXxg2XMCCYTG6LeT975AXUmf22HMBiDgtjxqKdPcNp4B6ph1gS46Dn3uv1ZhoXdbQTgLQvHMRsD2inKmgqg4wcT3CyT2jwmCKWLngsJWDWZs1ud7N4UW1vpZuYVEjNipJ5RBy1RXJc8CHCUmTpVqSrU4ZuiUZBQg5hyPWzkiVdqGNmiT3ib2YkYq6DH1y1n1cs7xWLRDaRD45459q6JwdwjjRn85io2HGLdTbRuXdQn2&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$8</span> <p class="price-above-seller-name">Walmart</p></span></a></div></div></div></div></div><p><strong>Why it&#x27;s worth it:</strong> The process of achieving perfectly imperfect curls should require minimal effort. And Marc Anthony&#x27;s Strictly Curls Curl Envy Cream can help you get there — no matter the thickness or tightness of your curls. Made with shea butter, avocado oil, and <a href="https://www.allure.com/story/vitamin-e-skin-care" target="_blank">vitamin E</a>, this styler delivers long-lasting moisture and a soft hold. The lightweight cream also repels humidity, so no matter what the season, you can expect a frizz-free finish.</p><p><strong>Tester feedback:</strong> To use, hairstylist <a data-offer-url="https://www.thewallgroup.com/artist/cynthia-alvarez/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.thewallgroup.com/artist/cynthia-alvarez/&quot;}" href="https://www.thewallgroup.com/artist/cynthia-alvarez/" rel="nofollow noopener" target="_blank">Cynthia Alvarez</a>, who works in both New York City and Los Angeles, says to &quot;apply [the cream] all over wet or dry hair, concentrating more on the mid-shaft to ends, twirling small sections around your finger as you go.&quot;</p><p><strong>Key ingredients:</strong> Shea butter, avocado oil, vitamin E | <strong>Best for:</strong> people who live in humid climates</p><h2><strong>Best for Fine to Medium Curls:</strong> Kristin Ess Ultra Light Curl Defining Cream</h2><div 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class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://cna.st/p/2HJc3Q4E4T5tpygUdSdWWFb6VWVuCyMtoysYdeSn2XfYzqUx4xnD2hK5qEFK3UPgM4XP4kbKEWxvmTqj2xr51Q1fK7D9oeWMFFPoiLKKN621ENogbWJtsDt2veQMdHcjxTaQwpCmXekUmo5XEM3VyBDooiDtw1TAvDR9tesgUMJ7E35L23wByMyXiNc7uzyL9qyRENw6TjthuQ76h9ypY9sreBkGBnSL65eLK8PSbvzczrxXTQ4rEwWcvh5rQMgSKGLssWa1w3s5hjPxKtPpp3rKiARtrUmtHy2gqaYTEaNE2JGU4JbpZBax1syg" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://www.ulta.com/p/ultra-light-curl-defining-cream-frizz-taming-curl-hydrating-pimprod2023341"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="Hydrating Curl Defining Crème in branded light gray tube with cap on light gray background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/670435646e56ea5fd548cb5c/3:4/w_748%2Cc_limit/Hydrating%2520Curl%2520Defining%2520Cr%25C3%25A8me.png" srcSet="https://media.allure.com/photos/670435646e56ea5fd548cb5c/3:4/w_120,c_limit/Hydrating%20Curl%20Defining%20Cr%C3%A8me.png 120w, https://media.allure.com/photos/670435646e56ea5fd548cb5c/3:4/w_240,c_limit/Hydrating%20Curl%20Defining%20Cr%C3%A8me.png 240w, https://media.allure.com/photos/670435646e56ea5fd548cb5c/3:4/w_320,c_limit/Hydrating%20Curl%20Defining%20Cr%C3%A8me.png 320w, https://media.allure.com/photos/670435646e56ea5fd548cb5c/3:4/w_640,c_limit/Hydrating%20Curl%20Defining%20Cr%C3%A8me.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA dYCjaI upc-brandName">Kristin Ess</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM klhem"><h3 id="upc_61310bb4415b16865830a53f" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy gA-dRkD">Ultra Light Curl Defining Cream</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd hGuqKY product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV inVuBt product-offer__cta-block" id="button_label_$15UltaBeauty"><a href="https://cna.st/p/2HJc3Q4E4T5tpygUdSdWWFb6VWVuCyMtoysYdeSn2XfYzqUx4xnD2hK5qEFK3UPgM4XP4kbKEWxvmTqj2xr51Q1fK7D9oeWMFFPoiLKKN621ENogbWJtsDt2veQMdHcjxTaQwpCmXekUmo5XEM3VyBDooiDtw1TAvDR9tesgUMJ7E35L23wByMyXiNc7uzyL9qyRENw6TjthuQ76h9ypY9sreBkGBnSL65eLK8PSbvzczrxXTQ4rEwWcvh5rQMgSKGLssWa1w3s5hjPxKtPpp3rKiARtrUmtHy2gqaYTEaNE2JGU4JbpZBax1syg" rel="sponsored noopener" target="_blank" aria-labelledby="upc_61310bb4415b16865830a53f button_label_$15UltaBeauty" data-buy-button="true" data-offer-retailer="Ulta Beauty" data-offer-url="https://www.ulta.com/p/ultra-light-curl-defining-cream-frizz-taming-curl-hydrating-pimprod2023341" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/2HJc3Q4E4T5tpygUdSdWWFb6VWVuCyMtoysYdeSn2XfYzqUx4xnD2hK5qEFK3UPgM4XP4kbKEWxvmTqj2xr51Q1fK7D9oeWMFFPoiLKKN621ENogbWJtsDt2veQMdHcjxTaQwpCmXekUmo5XEM3VyBDooiDtw1TAvDR9tesgUMJ7E35L23wByMyXiNc7uzyL9qyRENw6TjthuQ76h9ypY9sreBkGBnSL65eLK8PSbvzczrxXTQ4rEwWcvh5rQMgSKGLssWa1w3s5hjPxKtPpp3rKiARtrUmtHy2gqaYTEaNE2JGU4JbpZBax1syg&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$15</span> <p class="price-above-seller-name">Ulta Beauty</p></span></a></div></div></div></div></div><p><strong>Why it&#x27;s worth it:</strong> <a href="https://www.allure.com/story/kristin-ess-curly-hair-line-products-tools" target="_blank">Kristin Ess&#x27;s curl collection</a> is all for people who &quot;really need to avoid silicones and want to focus on moisture,&quot; Kristin Ess herself said when it initially rolled out. The Ultra Light Curl Defining Cream is a supremely lightweight cream that&#x27;ll bring the spring back to lifeless, fuzzy curls. Apply to damp hair and coil or twist hair to encourage your natural curl pattern.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="mq8ctr"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-215771"><div 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class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="13 Winter Skin-Care Routine Essentials to Minimize Seasonal Dryness" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Dry Skin</span></div></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/winter-skin-care-routine#intcid=_allure-article-right-rail_bb32facc-8219-45d8-befc-20b1ce925cda_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">13 Winter Skin-Care Routine Essentials to Minimize Seasonal Dryness</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Wendy Gould</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ihdVho ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="f09q9s"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="tta4ng"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><strong>Editor tip:</strong> Once your style is set, a little crème is also good for <a href="https://www.allure.com/gallery/revive-next-day-curls" target="_blank">refreshing</a> those errant curls that frizz up unexpectedly. Wet them a bit with water, smooth some of this on, and watch them coil back into formation.</p><p><strong>Key ingredients:</strong> avocado oil, mango seed butter, castor seed oil | <strong>Best for:</strong> finer hair types</p><h2><strong>Best for Lightweight Definition:</strong> AG Hair Curl Definer</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/Dqg6mLFMxVSCSKmKK2L6NAkQp5mZ89ft8LYMg91zVHf9vFXm167Qd3T7KrhZzNUjRTghWTTe3GehEdK5XSnFrW2WyRjP6Mwa3dN2QzRghHg3mmP2J5ZKcTXtyrjwuNZYDCegQ7RGAkZB2pP3nT9vV5g7oj5WMdCKQBD9Y8kB7KQpudysa1Y23cnVBY3GFMRAJCaRrhHPH6tBXkEJ2FL7vAoBzCxvQbCE7cn1jGLsA6g5qr51fXrSao3EaVnPtEJqoRtoTgsBWUCjQ&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;AG Hair&quot;,&quot;dangerousHed&quot;:&quot;Curl 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With 98% plant-based ingredients, it smooths frizz, defines curls, and keeps your hair feeling light and looking bouncy all day. If you’re after soft, touchable curls that still look natural, this one’s for you.</p><p><strong>Editor tip:</strong> Scrunch the cream into damp curls for natural definition, then let it air-dry for soft, touchable curls that last all day.</p><p><strong>Key ingredients:</strong> sweet almond oil, olive leaf extract, rice and radish root extracts | <strong>Best for:</strong> all curl types looking for lightweight hold and soft definition</p><h2><strong>Best Multitasker:</strong> Design Me Curl Balm</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/L31kjCrBRWwQW7EKJ6zaD29tYjoBQyxYziMp34jFvzQuv5F85sKcMZjm2u7gRpwx8bQnB8b8vCa27JhpdbzW8XEVr6wJ8f1HjtMyzq5garYHBKfv7truckksjemeobUfhT3priT6VFjBVfZ2w2gbE5WM4bNqhKjMU1M2z2d2gp8PoF8w81vntdc1aiwsvkfSaxo7MntrNSNgBWTcEHxFJuT1J19y3mAADWxdvaNH2rEEehRUJoduBTJuKA9C1fe5kTDrUrSf6QEggkUFp&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Design 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data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/4BfJvaXoLe6BJd4KKR9xyjwjjC1qWAoezpiiQEJXwKdJNEsE3z3wMAP3peToKj7JCQ2NwQKhaw2YXq5tmyzrJVxvX8rERhJ88D5i89kH4bzJFJTDJhym2FKHhKW18xrspZWjuehYy6Uobyvqy2aniWZBBtEKhMQ3TVq45jfufHsM5iZhJ1RkXa2Yf3tZHjqnRN9Swrs65auLXvtwXAjfa4h9w9FXsXezYCHiuCLEZMTZ1ZbQDb7iZUWazXWuLpVxWJC182MrT97NdyCqHoNEfEDyAaJ&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$27</span> <p class="price-above-seller-name">Walmart</p></span></a></div></div></div></div></div><p><strong>Why we love it:</strong> Design Me Curl Balm is the kind of multitasker every curly routine needs. “It gives curls a boost by hydrating, reducing frizz, and adding some nice shine,” says LA-based curl specialist <a data-offer-url="https://www.westcoastcurls.com/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.westcoastcurls.com/&quot;}" href="https://www.westcoastcurls.com/" rel="nofollow noopener" target="_blank">Kiana Rae</a>. The secret? Argan oil, which Rae says “enhances your natural texture and gives a buildable hold that keeps curls bouncy without feeling crunchy.” Bonus points for heat protection properties: It shields curls from heat up to 400°F. Style away without a second thought!</p><p><strong>Editor tip:</strong> For extra volume, scrunch the balm into damp curls and use a diffuser to lock in the bounce without weighing your hair down.</p><p><strong>Key ingredients:</strong> argan oil, mango extract, sunflower seed oil | <strong>Best for:</strong> those looking for a one-and-done product</p><h2><strong>Best for All Curl Types:</strong> Innersense Quiet Calm Curl Control</h2><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" 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data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/2T1tL1HJ51D98jUVmkVT7a46EX5tpxrQCDjYrc7TWuJQYZFjLGV793mVjMP2V2adYcZDtsubwSwAFAaUaZEBdSmyL3UZUYjieKM4S7ivxnEH5PztFzNxxfcw7eC6WVLhc9JueBqyf5jLPhJxAtMjdVjrbgUkVoXtNnWAqyhA5nW6FkyrafjzHSWwVUaRtvEMiQLWThDWyYdGSZHfpWhtdXZ5FUZTS5QR9SnxezxVQ5pvWLVnPbfkWiH7Ln5DCLyA3678yEmL3Hozo9NXRJv&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$28</span> <p class="price-above-seller-name">Ulta Beauty</p></span></a></div></div></div></div></div><p><strong>Why we love it:</strong> Working with different curl patterns? Look no further than the nourishing Innersense Quiet Calm Curl Control. LA-based texture specialist <a data-offer-url="https://www.linkedin.com/in/alex-mouneu-409543291" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.linkedin.com/in/alex-mouneu-409543291&quot;}" href="https://www.linkedin.com/in/alex-mouneu-409543291" rel="nofollow noopener" target="_blank">Alex Mouneu</a> praises its lightweight texture and versatility. “It’s supple and light, gives the hair a weightless, natural, and hydrated look and feel, and can be layered well with almost anything,” she says. “It layers wonderfully under gel and mousse.” Curl specialist <a data-offer-url="https://www.shaiamiel.com/about/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.shaiamiel.com/about/&quot;}" href="https://www.shaiamiel.com/about/" rel="nofollow noopener" target="_blank">Shai Amiel</a> agrees, noting how well it works across various curl textures and how effortlessly it layers with gels and mousses.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="tthndg"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-215772"><div class="RecircMostPopularHeading-iVzhzt 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data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><strong>Editor tip:</strong> If you’re after sleek, smooth strands, this cream doubles as a heat protectant—just blow-dry it through damp hair for a frizz-free finish.</p><p><strong>Key ingredients:</strong> rice bran oil, rooibos tea, shea butter | <strong>Best for:</strong> people with different curl patterns</p><hr/><div style="outline:none" id="faqs" tabindex="-1"><h2><strong>Frequently asked questions</strong></h2></div><div style="outline:none" id="what" tabindex="-1"><h2><strong>What should you look for in a curl cream?</strong></h2></div><p>When choosing a curl cream, focus on ingredients that hydrate and define without leaving your curls feeling greasy or weighed down. &quot;Curl creams should be free from synthetic ingredients like amodimethicone and dimethicone,&quot; says Joseph. &quot;Also avoid oils or butters that just sit on top of the hair, leaving behind a greasy residue.&quot; Instead, look for lightweight ingredients like shea butter or argan oil that soak into your strands, giving you soft, touchable curls with plenty of definition.</p><p>It’s also a good idea to avoid alcohol, which can dry out curls and strip them of moisture. A good curl cream should feel creamy (but not too heavy) and distribute easily from root to tip. Keep an eye out for humectants like glycerin or aloe vera, which draw moisture into the hair, keeping your curls hydrated and bouncy. These ingredients help fight frizz while keeping your curls soft and full of life.</p><div style="outline:none" id="better" tabindex="-1"><h2><strong>Is it better to put curl cream on wet or dry hair?</strong></h2></div><p>For curls that pop, the secret is in how wet your hair is when you apply the product. &quot;It’s 100% better to apply any styling product—cream, gel, and/or mousse—on soaking wet hair,&quot; says Rae. &quot;Curly hair is more prone to dryness, so we require so much water. Curl-friendly products are activated with water, so it won’t weigh our hair down.&quot; In other words, moisture is your curls’ best friend.</p><p>Joseph agrees: &quot;Apply creams to super wet hair to elongate curls and retain length,” he says. “Apply to damp hair to increase spring factor, making the hair fuller and the curls tighter.&quot; So depending on your vibe—whether you want more stretched-out, relaxed curls or tighter, bouncier coils—just how wet your hair is can make all the difference.</p><div style="outline:none" id="mousse" tabindex="-1"><h2><strong>Is mousse better than curl cream?</strong></h2></div><p>The answer really depends on what kind of curls you’re after. <a href="https://www.allure.com/gallery/best-mousse-for-curly-hair" target="_blank">Mousse</a> is your go-to if you want more volume and hold—perfect for styles that need a little more structure and definition. On the flip side, curl creams are all about hydration and nourishment, giving you softer, more touchable curls. &quot;I tend to apply mousses over creams to get ultimate nourishment without losing control and hold,&quot; says Joseph. &quot;This combo will create soft, touchable, lived-in curls with enough hydration and definition to look like you just left the salon.&quot; So, if you’re craving defined curls with some staying power, try layering mousse over cream for the best of both worlds.</p><div style="outline:none" id="experts" tabindex="-1"><h2><strong>Meet the experts</strong></h2></div><ul><li><a data-offer-url="https://www.evanjosephsalon.com/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.evanjosephsalon.com/&quot;}" href="https://www.evanjosephsalon.com/" rel="nofollow noopener" target="_blank">Evan Joseph</a>, curly hair educator and owner of Evan Joseph Salon in San Diego, CA</li><li><a data-offer-url="https://www.westcoastcurls.com/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.westcoastcurls.com/&quot;}" href="https://www.westcoastcurls.com/" rel="nofollow noopener" target="_blank">Kiana Rae</a>, curl specialist and owner of West Coast Curls in Los Angeles, CA</li><li><a data-offer-url="https://www.linkedin.com/in/alex-mouneu-409543291" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.linkedin.com/in/alex-mouneu-409543291&quot;}" href="https://www.linkedin.com/in/alex-mouneu-409543291" rel="nofollow noopener" target="_blank">Alex Mouneu</a>, LA-based texture specialist</li><li><a data-offer-url="https://www.thewallgroup.com/artist/cynthia-alvarez/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.thewallgroup.com/artist/cynthia-alvarez/&quot;}" href="https://www.thewallgroup.com/artist/cynthia-alvarez/" rel="nofollow noopener" target="_blank">Cynthia Alvarez</a>, a celebrity hairstylist in New York, NY and Los Angeles, CA</li><li><a data-offer-url="https://www.gracekingdombeauty.com/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.gracekingdombeauty.com/&quot;}" href="https://www.gracekingdombeauty.com/" rel="nofollow noopener" target="_blank">Ginger King</a>, cosmetic chemist in Edison, New Jersey</li><li><a data-offer-url="https://www.vagaro.com/lanahunterhair?srsltid=AfmBOoomDPSZKdT8itYbO6bI9qhF3XB49xoBl--otYp3rtnBG5X7P4jC" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.vagaro.com/lanahunterhair?srsltid=AfmBOoomDPSZKdT8itYbO6bI9qhF3XB49xoBl--otYp3rtnBG5X7P4jC&quot;}" href="https://www.vagaro.com/lanahunterhair?srsltid=AfmBOoomDPSZKdT8itYbO6bI9qhF3XB49xoBl--otYp3rtnBG5X7P4jC" rel="nofollow noopener" target="_blank">Lana Hun</a>, hairstylist and curl specialist in Los Angeles, CA</li><li><a data-offer-url="https://maxinesalon.com/staff_leigh_hardges/" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://maxinesalon.com/staff_leigh_hardges/&quot;}" href="https://maxinesalon.com/staff_leigh_hardges/" rel="nofollow noopener" target="_blank">Leigh Hardges</a>, hairstylist in Chicago, IL</li><li><a data-offer-url="https://www.kristinesshair.com/pages/about-kristin-ess" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.kristinesshair.com/pages/about-kristin-ess&quot;}" href="https://www.kristinesshair.com/pages/about-kristin-ess" rel="nofollow noopener" target="_blank">Kristin Ess</a>, celebrity hairstylist and founder of Kristin Ess Hair in Los Angeles, CA</li></ul><div style="outline:none" id="test" tabindex="-1"><h2><strong>How we test and review products</strong></h2></div><p>We always enlist a range of testers for our makeup vertical, but <a href="https://www.allure.com/hair-ideas" target="_blank">hair-care products and tools</a> are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to <a href="https://www.allure.com/story/briogeo-dont-despair-repair-rice-water-protein-moisture-strengthening-treatment-review" target="_blank">address a concern</a> (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn&#x27;t want to pick up a <a href="https://www.allure.com/gallery/best-purple-shampoo-conditioner-blonde-hair" target="_blank">purple shampoo</a> that&#x27;s only been reviewed by someone with, say, auburn hair, or a <a href="https://www.allure.com/gallery/best-diffuser-curly-hair" target="_blank">diffuser</a> that&#x27;s never been tested by anyone with curls—right?</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="97h795"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div 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responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/673cf56115105f45e0734eaf/1:1/w_240,h_350,c_limit/undefined 240w, 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href="https://www.allure.com/story/winter-skin-care-routine#intcid=_allure-article-right-rail_bb32facc-8219-45d8-befc-20b1ce925cda_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">13 Winter Skin-Care Routine Essentials to Minimize Seasonal Dryness</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Wendy Gould</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ihdVho ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="hbhpzg"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="mqys1r"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>For our review of the best curl creams, we enlisted the help of multiple editors, writers, contributors, and hairstylists—who know how to manage curly hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what&#x27;s involved in our reporting, check out our complete <a href="https://www.allure.com/reviews-process" target="_blank">reviews process and methodology page</a>.</p><div style="outline:none" id="staff" tabindex="-1"><h2><strong>Our staff and testers</strong></h2></div><p>A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, <em>Allure</em> wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.</p><p>After all, can we <em>really</em> say a skin-care product is the <a href="https://www.allure.com/mature-beauty-collection" target="_blank">&quot;best&quot; for people over 50</a> if the only testers we&#x27;ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it&#x27;s never been tested on curls? We&#x27;re proud that <a href="https://www.allure.com/story/allure-team" target="_blank">our staff</a> spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.</p><hr/><p><strong>More about curl care...</strong></p><ul><li><a href="https://www.allure.com/gallery/best-hair-dryer-brushes" target="_blank">The 10 Best Blow-Dryer Brushes for Easy-Breezy Styling</a></li><li><a href="https://www.allure.com/gallery/best-hair-masks-for-damaged-hair" target="_blank">These Masks Are Like Super Smoothies for Our Hair</a></li><li><a href="https://www.allure.com/gallery/best-hair-oils" target="_blank">Frizzy, Dull Hair? Not When You Use These Oils</a></li></ul><hr/><p><strong>Now, watch more about how to style hair:</strong></p><figure class="CneVideoEmbedFigure-kCfJjN jAaUmm cne-video-embed"><div id="video-container" data-testid="script-container"></div></figure><p><em><a href="https://www.allure.com/shopping" target="_blank">Shop all of our latest obsessions</a> in one place! 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Instant Volume&quot;,&quot;index&quot;:1,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/shampoos-for-fine-hair#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/shampoos-for-fine-hair#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="12 Best Shampoos for Fine Hair That Deliver Instant Volume" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673f700de78740d160241e4b/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/story/shampoos-for-fine-hair#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">12 Best Shampoos for Fine Hair That Deliver Instant Volume</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">With these protein-rich formulas, the sky is the limit.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Christa Joanna Lee</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;11 Best Blue Shampoos to Brighten and Balance Brown Hair&quot;,&quot;index&quot;:2,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/blue-shampoos#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/blue-shampoos#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="11 Best Blue Shampoos to Brighten and Balance Brown Hair" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673e108197f47b8c24a7bf29/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/blue-shampoos#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">11 Best Blue Shampoos to Brighten and Balance Brown Hair</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Brunette maintenance just got even easier.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jenny Berg</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectionGridSummaryItem-WColm jGHimF ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="ivnqdf"></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;11 Best Shampoos to Wash With If You Have Hard Water&quot;,&quot;index&quot;:3,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/best-shampoos-for-hard-water#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-shampoos-for-hard-water#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="11 Best Shampoos to Wash With If You Have Hard Water" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673f6e84a73ef582aa0ba4af/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-shampoos-for-hard-water#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">11 Best Shampoos to Wash With If You Have Hard Water</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Hard water contains calcium, copper, and other minerals that can weigh down hair.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Christa Joanna Lee</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;12 Best Round Brushes for Every Hair Type, According to Hairstylists&quot;,&quot;index&quot;:4,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/best-round-brushes#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-round-brushes#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="12 Best Round Brushes for Every Hair Type, According to Hairstylists" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6723e587248ec63665d520a9/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-round-brushes#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">12 Best Round Brushes for Every Hair Type, According to Hairstylists</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">We asked hairstylists to share what they use all day, every day.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Christa Joanna Lee</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;11 Best Dry Scalp Treatments to Get Instant Relief&quot;,&quot;index&quot;:5,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/best-dry-scalp-treatments#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-dry-scalp-treatments#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-6" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="11 Best Dry Scalp Treatments to Get Instant Relief" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6723e5fc7c69cb677560b805/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair Treatments</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-6" data-component-type="recirc-river" data-recirc-id="item-hed-6" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-dry-scalp-treatments#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">11 Best Dry Scalp Treatments to Get Instant Relief</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">No itchiness, no flakes, no problem.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jenny Berg</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;11 Best Shampoos for Dry Scalps, According to Dermatologists&quot;,&quot;index&quot;:6,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/best-shampoos-for-dry-scalps#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-shampoos-for-dry-scalps#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="11 Best Shampoos for Dry Scalps, According to Dermatologists" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67350d2282bfdcf6a1a7930b/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Shopping</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-shampoos-for-dry-scalps#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">11 Best Shampoos for Dry Scalps, According to Dermatologists</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">They wash flakes down the drain while providing soothing scalp relief.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jennifer Hussein</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;13 Best Shampoos for Itchy Scalps For Instant Relief&quot;,&quot;index&quot;:7,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/best-shampoos-for-itchy-scalps#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-shampoos-for-itchy-scalps#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="13 Best Shampoos for Itchy Scalps For Instant Relief" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/672d225d791649c8e0c65b32/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-shampoos-for-itchy-scalps#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">13 Best Shampoos for Itchy Scalps For Instant Relief</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Get to the root of the issue with these derm-approved shampoos.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Christa Joanna Lee</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;7 Best Fixing Sprays to Seal Your Look for Hours&quot;,&quot;index&quot;:8,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/best-fixing-sprays-for-makeup#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-fixing-sprays-for-makeup#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-9" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="7 Best Fixing Sprays to Seal Your Look for Hours" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/671fca96d023b1b3786513df/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Makeup</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-9" data-component-type="recirc-river" data-recirc-id="item-hed-9" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-fixing-sprays-for-makeup#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">7 Best Fixing Sprays to Seal Your Look for Hours</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Yes, they&#39;re different from setting sprays.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jennifer Hussein</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;This $13 Conditioner Finally Fixed My Dry, Tangled Ends&quot;,&quot;index&quot;:9,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/pantene-bond-repair-conditioner-review#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/pantene-bond-repair-conditioner-review#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-10" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="This $13 Conditioner Finally Fixed My Dry, Tangled Ends" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673fb5961e7d4f687dfebb64/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Shopping</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-10" data-component-type="recirc-river" data-recirc-id="item-hed-10" data-recirc-pattern="summary-item" href="https://www.allure.com/story/pantene-bond-repair-conditioner-review#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">This $13 Conditioner Finally Fixed My Dry, Tangled Ends</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">You’ll be amazed by what 60 seconds can do.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Sarah Hoffmann</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{&quot;dangerousHed&quot;:&quot;10 Best Lip Treatments to Nourish and Plump&quot;,&quot;index&quot;:10,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/lip-treatments#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/lip-treatments#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-11" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div 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Treatments to Nourish and Plump" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6740ea213597e0b5a6402577/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-11" data-component-type="recirc-river" data-recirc-id="item-hed-11" data-recirc-pattern="summary-item" href="https://www.allure.com/story/lip-treatments#intcid=_allure-article-bottom-recirc_e52d6ab5-02e7-419b-a0be-c3829f25a857_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp 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s-maxage=14400"}}},"google":{"isSwgEnabledOnTenantChannel":false,"isSwgEnabledOnSystem":false,"registrationSourceCode":"","swgPublicationId":"","swgSku":"","entitlement":{"processEntitlementResponse":false}},"head.canonicalUrl":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fbest-curl-creams","head.hreflang":[],"head.description":"The best curl cream should define curls and moisturize hair without weighing them down. Shop top picks from editors, hairstylists, and curl experts.","head.keywords":"shopping,curls,curly hair,natural hair,hair products","head.og.type":"article","head.robots":"index, follow, noarchive, max-image-preview:large","head.title":"13 Best Curl Creams of 2024, According to Curl Experts | Allure","tenant":"allure","head.social.title":"Get Frizz-Free, Defined Curls with These Must-Have Creams","head.social.description":"Softness like you’ve never seen it.","head.promo.dek":"Say hello to smooth, bouncy curls with these expert-approved creams.","head.social.opinion":"false","head.jsonld":[{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","articleBody":"Curly hair truly flourishes when you embrace it all its natural texture, but if you're aiming for a more defined look, the best curl cream can make a world of difference in keeping those spirals intact. That's easier said than done, though: The journey to discovering your perfect formula can be tricky, especially when dealing with frizz and humidity. Luckily, there are plenty of formulas designed to help with both styling and maintenance.\nWhatever your curl type, the purpose of these oil-infused, hold-boosting formulas is to enhance your hair's natural beauty by adding definition, reducing frizz, and boosting shine. One tip when picking a curl cream is to prioritize moisturizing ingredients and look for film formers, which help bring stretched or flat curls back to life. According to cosmetic chemist Ginger King, \"film formers\" are polymers that work by shaping and supporting each hair strand.\nSince hydration is key for maintaining healthy curls, we teamed up with curly hair experts to curate a list of the best curl creams, butters, and custards to suit every texture. With these picks, your routine will be simplified, and you’ll have dreamy waves, coils, and curls in no time.\nTop Picks\n\nBest Overall: Bread Beauty Supply Elastic Bounce Leave-In, $28\nBest Budget: SheaMoisture Coconut and Hibiscus Curl Enhancing, $12\nBest for Coily Hair: Briogeo Curl Charisma Chia + Flax Seed Coil Custard, $26\nBest for Damaged Hair: Ouidad Curl Quencher Hydrafusion Intense Curl Cream, $26\nBest for Soft Curls: Ouai Curl Crème, $32\nBest for Shrinkage: Rucker Roots Define and Stretch Curl Custard, $14\nBest for All Curl Types: Innersense Quiet Calm Curl Control, $28\nBest for Lightweight Definition: AG Hair Curl Definer, $26\n\nFrequently Asked Questions\n\nWhat should you look for in a curl cream?\nIs it better to put curl cream on wet or dry hair?\nIs mousse better than curl cream?\nMeet the experts\nHow we test and review products\nOur staff and testers\n\n\nBest Overall: Bread Beauty Supply Elastic Bounce Leave-In\nWhy It's Worth It: Meet your new favorite multitasking wonder, a remarkably versatile formula that's part leave-in conditioner, part styling cream. This styler will leave curls fresh and moisturized while providing flexible hold and next-level bounce. Aside from its multifunctional properties, the lavender tub also adds a touch of charm to any bathroom counter.\nEditor Tip: Bread Beauty Supply's Hair-Gel Curl Capturing Gloss earned a 2023 Best of Beauty Award if you desire stronger hold.\nKey ingredients: Australian Kakadu plum extract, shea butter, sweet almond oil, pequi oil, jojoba seed oil | Curl types: All curls\nBest Budget: SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie\nWhy it's worth it: If the blessing and curse of extra thick hair has been bestowed upon you, this smoothie cream is a great choice. Infused with neem oil, coconut oil, and silk proteins, it helps to tame frizz, define curls, and infuse long-lasting moisture. It's no wonder this drugstore wonder is a holy-grail product for so many—it even took home a 2024 Allure Best of Beauty Award for its ability to treat and style curls.\nTester feedback: \"This is one of my O.G. curl essentials—it stands the test of time,\" says social media editor Bianca Richards. \"When my curls are soaking wet, I apply a generous amount in sections, then use a diffuser on low to medium heat. It gives my curls healthy shine without frizz.\"\nKey ingredients: coconut oil, hibiscus flower extract, silk protein, neem oil | Who it's for: people who want beautiful curls on a budget\nBest for Coily Hair: Briogeo Curl Charisma Chia + Flax Seed Coil Custard\nWhy It's Worth It: Crafted with protein-rich chia and flax seeds, Briogeo's Curl Charisma Chia + Flax Seed Coil Custard delivers a unique blend of natural hold, moisture, and definition for marvelously hydrated coils. Prepare for frizz-free, ultra-shiny strands ahead.\nEditor Tip: Distribute the custard from root to tip with your fingers or a wide-toothed comb, scrunching gently to encourage formation. For extra definition, diffuse on low heat to achieve frizz-free coils that truly pop.\nKey ingredients: chia seed extract, flax seed extract, aloe vera, quinoa extract, rice amino acids | Best for: people with tight (3B, 3C) or coily (4A, 4B, 4C) hair\nBest for Softer Curls: Ouai Curl Crème\nWhy it's worth it: Jen Atkin might be a hair queen in her own right but she tapped 150 people in her network to test and co-create a do-it-all curl cream. Our editors with 2B, 2C, and 3C\u002F4A curl types fell in love with the sweet-smelling, non-heavy Curl Crème. Sadly, there isn't a fragrance-free formula (like there used to be), so people who are sensitive to scents (or prefer not to use scented styling products), keep that in mind.\nTester feedback: The formula gave former Allure editor Jihan Forbes a “lived-in, fluffy, soft-looking day-two look.” Associate manager of special projects Talia Gutierrez notes that she would probably have to double up with a gel if she was going for tighter curls.\nKey ingredients: linseed, chia seed, coconut oil, babassu oil | Best for: people who want a soft hold and airy curls\u002Fwaves\nBest for Damaged Hair: Ouidad Curl Quencher Hydrafusion Intense Curl Cream\nWhy it's worth it: When you have a product name like Ouidad Curl Quencher Hydrafusion Intense Curl Cream, you just know it'll breathe life back into your dried-out, frizzy curls, thanks to ingredients like curl-defining milk thistle and sweet almond and damage-repairing wheat protein. There's no shortage of hydration, either, with a bursting blend of chamomile, hydrolyzed silk, and meadowfoam seed and corn oils. Apply to extra wet hair to lock moisture in.\nTester feedback: \"This is a major key for luscious, juicy type 3 curls and up,\" hairstylist Lana Hun attests says of this paraben-, sulfate-, and mineral oil-free formula. \"This curl cream will eliminate the use of unnecessary products and works amazingly alone.\"\nKey ingredients: hydrolyzed silk, sweet almond oil, soybean seed extract, milk thistle, wheat protein, arnica flower | Best for: thirsty, tight curls\nBest for Minimizing Shrinkage: Rucker Roots Define and Stretch Curl Custard\nWhy it's worth it: Rucker Roots' Define and Stretch Curl Custard is an ideal option for folks with 3C to 4C hair who are looking to fight shrinkage. The moisturizing custard stretches tight curls while boosting shine and reducing frizz. The creamy jelly also layers nicely with other styling products. What's more, it's formulated with nourishing ingredients like strengthening biotin and moisturizing coconut oil.\nEditor tip: Chicago-based hairstylist Leigh Hardges suggests using the styling cream for twist-outs and rod sets. \"I like how easy it is to spread the texture,\" she says. \"It's thick enough to really coat curls but loose enough to be absorbed by the hair.\"\nKey ingredients: glycerin, sesame seed oil, shea butter, coconut oil, ginger root oil | Curl types: people with type 4 curls\nBest for Low-Porosity Hair: Cake Beauty The Curl Friend Defining Curl Cream\nWhy it's worth it: Another Best of Beauty winner, Cake Beauty's The Curl Friend Defining Curl Cream uses a trio of butters and oils—soybean oil, avocado oil, and shea butter—to give tighter, denser curls definition and moisture without any sticky or thick buildup. Former associate news editor Gabi Thorne, who tried the cream on her low-porosity 3C\u002F4A type hair, incorporated it her routine using the L.C.O. Method, which consists of a water-based leave-in (which is usually just water for her), styling cream (The Curl Friend), and oil (a lightweight formula infused with almond or grapeseed oils).\nTester feedback: Thorne said her curls looked defined but didn't lose volume or shrink more than usual. \"[It] quenched my thirsty-ass hair, and the moisture it gave me lasted most of the week,\" she confirmed.\nKey ingredients: Avocado oil, soybean oil, shea butter | Best for: dry, low-porosity hair\nBest Hold: Kinky-Curly Original Curling Custard\nWhy It's Worth It: Kinky-Curly's Original Curling Custard looks and holds like a gel, but hydrates and stretches out shrinkage more like a moisturizing cream — all thanks to the aloe vera gel in the formula. Agave nectar is another star ingredient in this formula that helps reduce frizz.\nEditor Tip: After applying your leave-in conditioner, work the custard through soaking wet hair. Hardges advises that you use it carefully because \"buildup occurs fast with this product.\" Then, either air-dry your curls or use a diffuser attachment to help set your style.\nKey Ingredients: Agave nectar, aloe vera juice, horsetail, chamomile, nettle | Who It's For: People who don't mind styling as soon as they're out of the shower\nBest for Humid Weather: Marc Anthony Strictly Curls Curl Envy Cream\nWhy it's worth it: The process of achieving perfectly imperfect curls should require minimal effort. And Marc Anthony's Strictly Curls Curl Envy Cream can help you get there — no matter the thickness or tightness of your curls. Made with shea butter, avocado oil, and vitamin E, this styler delivers long-lasting moisture and a soft hold. The lightweight cream also repels humidity, so no matter what the season, you can expect a frizz-free finish.\nTester feedback: To use, hairstylist Cynthia Alvarez, who works in both New York City and Los Angeles, says to \"apply [the cream] all over wet or dry hair, concentrating more on the mid-shaft to ends, twirling small sections around your finger as you go.\"\nKey ingredients: Shea butter, avocado oil, vitamin E | Best for: people who live in humid climates\nBest for Fine to Medium Curls: Kristin Ess Ultra Light Curl Defining Cream\nWhy it's worth it: Kristin Ess's curl collection is all for people who \"really need to avoid silicones and want to focus on moisture,\" Kristin Ess herself said when it initially rolled out. The Ultra Light Curl Defining Cream is a supremely lightweight cream that'll bring the spring back to lifeless, fuzzy curls. Apply to damp hair and coil or twist hair to encourage your natural curl pattern.\nEditor tip: Once your style is set, a little crème is also good for refreshing those errant curls that frizz up unexpectedly. Wet them a bit with water, smooth some of this on, and watch them coil back into formation.\nKey ingredients: avocado oil, mango seed butter, castor seed oil | Best for: finer hair types\nBest for Lightweight Definition: AG Hair Curl Definer\nWhy we love it: The rare silicone-free curl cream, AG Hair Curl Definer is a perfect blend of nourishing hydration and light, manageable hold. “It applies and nourishes like a cream but dries with a gel-like cast that easily scrunches out,\" says Evan Joseph, curly hair stylist and educator. With 98% plant-based ingredients, it smooths frizz, defines curls, and keeps your hair feeling light and looking bouncy all day. If you’re after soft, touchable curls that still look natural, this one’s for you.\nEditor tip: Scrunch the cream into damp curls for natural definition, then let it air-dry for soft, touchable curls that last all day.\nKey ingredients: sweet almond oil, olive leaf extract, rice and radish root extracts | Best for: all curl types looking for lightweight hold and soft definition\nBest Multitasker: Design Me Curl Balm\nWhy we love it: Design Me Curl Balm is the kind of multitasker every curly routine needs. “It gives curls a boost by hydrating, reducing frizz, and adding some nice shine,” says LA-based curl specialist Kiana Rae. The secret? Argan oil, which Rae says “enhances your natural texture and gives a buildable hold that keeps curls bouncy without feeling crunchy.” Bonus points for heat protection properties: It shields curls from heat up to 400°F. Style away without a second thought!\nEditor tip: For extra volume, scrunch the balm into damp curls and use a diffuser to lock in the bounce without weighing your hair down.\nKey ingredients: argan oil, mango extract, sunflower seed oil | Best for: those looking for a one-and-done product\nBest for All Curl Types: Innersense Quiet Calm Curl Control\nWhy we love it: Working with different curl patterns? Look no further than the nourishing Innersense Quiet Calm Curl Control. LA-based texture specialist Alex Mouneu praises its lightweight texture and versatility. “It’s supple and light, gives the hair a weightless, natural, and hydrated look and feel, and can be layered well with almost anything,” she says. “It layers wonderfully under gel and mousse.” Curl specialist Shai Amiel agrees, noting how well it works across various curl textures and how effortlessly it layers with gels and mousses.\nEditor tip: If you’re after sleek, smooth strands, this cream doubles as a heat protectant—just blow-dry it through damp hair for a frizz-free finish.\nKey ingredients: rice bran oil, rooibos tea, shea butter | Best for: people with different curl patterns\n\nWhen choosing a curl cream, focus on ingredients that hydrate and define without leaving your curls feeling greasy or weighed down. \"Curl creams should be free from synthetic ingredients like amodimethicone and dimethicone,\" says Joseph. \"Also avoid oils or butters that just sit on top of the hair, leaving behind a greasy residue.\" Instead, look for lightweight ingredients like shea butter or argan oil that soak into your strands, giving you soft, touchable curls with plenty of definition.\nIt’s also a good idea to avoid alcohol, which can dry out curls and strip them of moisture. A good curl cream should feel creamy (but not too heavy) and distribute easily from root to tip. Keep an eye out for humectants like glycerin or aloe vera, which draw moisture into the hair, keeping your curls hydrated and bouncy. These ingredients help fight frizz while keeping your curls soft and full of life.\nFor curls that pop, the secret is in how wet your hair is when you apply the product. \"It’s 100% better to apply any styling product—cream, gel, and\u002For mousse—on soaking wet hair,\" says Rae. \"Curly hair is more prone to dryness, so we require so much water. Curl-friendly products are activated with water, so it won’t weigh our hair down.\" In other words, moisture is your curls’ best friend.\nJoseph agrees: \"Apply creams to super wet hair to elongate curls and retain length,” he says. “Apply to damp hair to increase spring factor, making the hair fuller and the curls tighter.\" So depending on your vibe—whether you want more stretched-out, relaxed curls or tighter, bouncier coils—just how wet your hair is can make all the difference.\nThe answer really depends on what kind of curls you’re after. Mousse is your go-to if you want more volume and hold—perfect for styles that need a little more structure and definition. On the flip side, curl creams are all about hydration and nourishment, giving you softer, more touchable curls. \"I tend to apply mousses over creams to get ultimate nourishment without losing control and hold,\" says Joseph. \"This combo will create soft, touchable, lived-in curls with enough hydration and definition to look like you just left the salon.\" So, if you’re craving defined curls with some staying power, try layering mousse over cream for the best of both worlds.\n\nEvan Joseph, curly hair educator and owner of Evan Joseph Salon in San Diego, CA\nKiana Rae, curl specialist and owner of West Coast Curls in Los Angeles, CA\nAlex Mouneu, LA-based texture specialist\nCynthia Alvarez, a celebrity hairstylist in New York, NY and Los Angeles, CA\nGinger King, cosmetic chemist in Edison, New Jersey\nLana Hun, hairstylist and curl specialist in Los Angeles, CA\nLeigh Hardges, hairstylist in Chicago, IL\nKristin Ess, celebrity hairstylist and founder of Kristin Ess Hair in Los Angeles, CA\n\nWe always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn't want to pick up a purple shampoo that's only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?\nFor our review of the best curl creams, we enlisted the help of multiple editors, writers, contributors, and hairstylists—who know how to manage curly hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.\nA beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.\nAfter all, can we really say a skin-care product is the \"best\" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.\n\nMore about curl care...\n\nThe 10 Best Blow-Dryer Brushes for Easy-Breezy Styling\nThese Masks Are Like Super Smoothies for Our Hair\nFrizzy, Dull Hair? Not When You Use These Oils\n\n\nNow, watch more about how to style hair:\nShop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.","isBasedOn":"","articleSection":"hair","author":[{"@type":"Person","name":"Erin Parker","sameAs":"https:\u002F\u002Fwww.allure.com\u002Fcontributor\u002Ferin-parker"}],"dateModified":"2024-10-16T11:40:06.294-04:00","datePublished":"2024-10-16T11:40:06.294-04:00","headline":"13 Best Curl Creams of 2024, According to Curl Experts","image":["https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F670fc07cb1ae4525557d3cb2\u002F16:9\u002Fw_3488,h_1962,c_limit\u002FBest%20Curl%20Creams%20102024%20Lede.jpg","https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F670fc07cb1ae4525557d3cb2\u002F4:3\u002Fw_2664,h_1998,c_limit\u002FBest%20Curl%20Creams%20102024%20Lede.jpg","https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F670fc07cb1ae4525557d3cb2\u002F1:1\u002Fw_2000,h_2000,c_limit\u002FBest%20Curl%20Creams%20102024%20Lede.jpg"],"keywords":["hair","curly hair","shopping","curls","natural hair","hair products","_commerce","textaboveleftsmall","web"],"thumbnailUrl":"https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F670fc07cb1ae4525557d3cb2\u002F3:2\u002Fw_3000,h_2000,c_limit\u002FBest%20Curl%20Creams%20102024%20Lede.jpg","url":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fbest-curl-creams","isPartOf":{"@type":"CreativeWork","name":"Allure"},"isAccessibleForFree":true,"alternativeHeadline":"The best curl cream should define curls and moisturize hair without weighing them down. 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intact. That's easier said than done, though: The journey to discovering your perfect formula can be tricky, especially when dealing with ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fthe-best-frizz-fighting-hair-products","target":"_blank","isExternal":false},"frizz"]," and humidity. Luckily, there are plenty of formulas designed to help with both styling and maintenance."],["cm-unit"],["p","Whatever your ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fcurl-hair-type-guide","target":"_blank","isExternal":false},"curl type"],", the purpose of these oil-infused, hold-boosting formulas is to enhance your hair's natural beauty by adding definition, reducing frizz, and boosting shine. One tip when picking a curl cream is to prioritize moisturizing ingredients and look for film formers, which help bring stretched or flat curls back to life. According to cosmetic chemist ",["a",{"href":"https:\u002F\u002Fwww.gracekingdombeauty.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.gracekingdombeauty.com\u002F"},"isExternal":true},"Ginger King"],", \"film formers\" are polymers that work by shaping and supporting each hair strand."],["inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[{"formName":"newsletter-subscribe","sourceCode":"slim-article-newsletter","frequencyBadge":"Daily","provider":"sailthru","placeholder":"","textFieldLabel":"","buttonLabelOnSuccess":"","dangerousDisclaimer":"\u003Cp\u003EBy signing up you agree to our \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fuser-agreement\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003EUser Agreement\u003C\u002Fa\u003E (including the \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fuser-agreement#introduction-arbitration-notice\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003Eclass action waiver and arbitration provisions\u003C\u002Fa\u003E), our \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fprivacy-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003EPrivacy Policy & Cookie Statement\u003C\u002Fa\u003E and to receive marketing and account-related emails from Allure. 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This site is protected by reCAPTCHA and the Google\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fprivacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003E Privacy Policy\u003C\u002Fa\u003E and\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fterms\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003E Terms of Service\u003C\u002Fa\u003E apply.\u003C\u002Fp\u003E","newsletterId":43,"dangerousHed":"Daily Beauty Blast","dangerousDek":"Get the latest beauty news and product launches in your inbox everyday.","dangerousSuccessDek":"You’re successfully subscribed to our newsletter!","dangerousSuccessHed":"Thanks for signing up.","dangerousLoggedInSuccessHed":"You're successfully subscribed to our newsletter!","buttonLabel":"Sign up now","priority":1,"loggedInSourceCode":"slim-article-toggle-newsletter"}]}],["p","Since hydration is key for maintaining healthy curls, we teamed up with curly hair experts to curate a list of the best curl creams, butters, and custards to suit every texture. With these picks, your routine will be simplified, and you’ll have dreamy waves, coils, and curls in no time."],["h2",["strong","Top Picks"]],["ul",["li",["strong","Best Overall:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002F4iheeJwWD8ieHzqWhynyj2Q1LsfsR1fnnnxoyFkhg884MjGFankaQ5Gq8b5M4Rh7JJ5tCVLGCqkwaiWQtavW1h8wCdFke92KMhmvAJmq6cv2yjJvEdT5PYWS9g9B3XJv9nEkA3Xtq6gAAwMQiEqQqRnBHqoHTRNVjrhMyjGtkU57NVGYqssHSaa1LF","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FBread-BEAUTY-SUPPLY-hair-cream-Leave\u002Fdp\u002FB0CBQPP2N6"},"isExternal":true},"Bread Beauty Supply Elastic Bounce Leave-In"],", $28"],["li",["strong","Best Budget:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002FJy3CeSzU3u3mCrVbfwYhA1LRX8BBpcwAzqo57rhxyKT91TotLrmiJKqm756jsK6MEddqHtVb2hnaGfbTxcBgdBsLkojmjKcKnQRRGT7qmjhF115QFGV3YbZQcCHjfwz1ewDQLzHb2e8kic7mFYEPbwm9qEDzvv3pA8U9dugEQtvn6Gaj1M25PwW9FRsV9NC4VN3x8D2XrB","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FSheaMoisture-Coconut-Hibiscus-Enhancing-Smoothie\u002Fdp\u002FB07NQJWQYY"},"isExternal":true},"SheaMoisture Coconut and Hibiscus Curl Enhancing"],", $12"],["li",["strong","Best for Coily Hair:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002FC5BN9bLtpHgEjx6ixKGC9Doycxc81APCMsswbpwpNUYGkbWJkUSRUWYwC5UKrUo6yk467p18HHUogyGHTYJ8yPKg6RfmkruLCc68Nvg3pNbzBvoi4EjBGbMrqqt4fcU63Kymt2HW5ydWAZuHW1bpyc8zGditE7RxQjXj5bWSFSK1i5kwKazgQrP","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FBriogeo-Curl-Charisma-Chia-Custard\u002Fdp\u002FB07HG85Z8C"},"isExternal":true},"Briogeo Curl Charisma Chia + Flax Seed Coil Custard"],", $26"],["li",["strong","Best for Damaged Hair:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002F2rQwPprcmtWkDWJQUbn8mGdVx8CgZAmEsu4PR7q9ZJEs9ichroaBpVjMYUErymwUtET4G63eoRJG6kE4RhZU8v8rZE1HfJfPX1VssE6LhdZFuFbGANEKJhLJKSKfa8vWN5biuGqcQR6aBErroV8xd5g4WF6tskBWUX6jUvnTM38BBCvSZXD3rPVH4kQfXFQT5","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FOUIDAD-Quencher-Hydrafusion-Intense-Cream\u002Fdp\u002FB007Y55GVC"},"isExternal":true},"Ouidad Curl Quencher Hydrafusion Intense Curl Cream"],", $26"],["li",["strong","Best for Soft Curls:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002F2YfVS2JkEsZbEd7YDrTSCeYrRjiA74FgWmoq4Hc8m8jLyS2Ess148xh2eL5LxT1JpXnUQgxDHeGc841eHjvXXdjrquJtohJfDtxvwb8wdwGudDLdY25wwhaTLaoGBbruSskF3CAMdak9xT3bQe32kUYa19gWnfY2Jhh","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Ftheouai.com\u002Fcollections\u002Fhair\u002Fproducts\u002Fcurl-creme"},"isExternal":true},"Ouai Curl Crème"],", $32"],["li",["strong","Best for Shrinkage:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002FqsSkLvaohicBeaCGB9c4BHYLuiS1uiQy99Zqzicx5nZ2XRJMLt7D2RRxBtjcDPgVPT2db4TZ8sjj5RLaU3YUMRSSa7tnTgn1vd914kZ7rqcKPG2xaJbYjPV5M3mrvmae3BNJAcjo25ZtR6yB4XJ7BakLhrRg3CfNFdpHhzvZoiQUyV6Lk1Rs6Euq","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FRucker-Roots-Define-Stretch-Custard\u002Fdp\u002FB08JS44HTV"},"isExternal":true},"Rucker Roots Define and Stretch Curl Custard"],", $14"],["li",["strong","Best for All Curl Types:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002FJy3CeSzU3u3mCrVbfwYhA1LRX8BBpcwAzqo57rhxyKT91TotLrmiJKqm756jsK6MEddqHtVb2hnaGfbSNnBWoGBBBqkdiUm4Ur6jyiqYT5oj1Zs3kWCmeVByKYnfCsD21d8yX7MQRjZ759uZRmtKG37sG12CPcG2jXqM5ugm9HYcYLJckAvnpg78m3PgG7Qb2dtHQhTCG3","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FINNERSENSE-Organic-Beauty-Non-Toxic-Cruelty-Free\u002Fdp\u002FB002EORCEW"},"isExternal":true},"Innersense Quiet Calm Curl Control"],", $28"],["li",["strong","Best for Lightweight Definition:"]," ",["a",{"href":"https:\u002F\u002Fcna.st\u002Faffiliate-link\u002FFzrGcxRntjxTDDxLff7pdr8P5hQseYGpXccz6jG5A8mmz4uXmmCMeDiuEDREhn94Tvz4LgCAEEtHDqyH3kSW5NQcGEcLHCVhNuzoQcyLtrZ58WMeXbuVye5Xoj9qpZo8w1dL1iqkMjxd2jNGYeLKdKZbiccqfNcY5GygburrRUmq","rel":"sponsored","target":"_blank","isaffiliatelink":"true","attributes":{"data-offer-url":"https:\u002F\u002Fwww.amazon.com\u002FAG-Care-Re-coil-Activator\u002Fdp\u002FB0B8GTCGZX\u002F"},"isExternal":true},"AG Hair Curl Definer"],", $26"]],["h2",["strong","Frequently Asked Questions"]],["ul",["li",["a",{"href":"#what","isExternal":false},"What should you look for in a curl cream?"]],["li",["a",{"href":"#better","isExternal":false},"Is it better to put curl cream on wet or dry hair?"]],["li",["a",{"href":"#mousse","isExternal":false},"Is mousse better than curl cream?"]],["li",["a",{"href":"#experts","isExternal":false},"Meet the experts"]],["li",["a",{"href":"#test","isExternal":false},"How we test and review products"]],["li",["a",{"href":"#staff","isExternal":false},"Our staff and testers"]]],["hr"],["h2",["strong","Best Overall:"]," Bread Beauty Supply Elastic Bounce Leave-In"],["inline-embed",{"props":{"ctaHref":"https:\u002F\u002Fcna.st\u002Fp\u002F2T1tL1HJ51D98jUVmkVT7a46EX5tpxrQCDjYrc7TWuJQYZFjLGV793mVjMP2V2adYLWsxPiVfwp4jtq99ohAsRtENWc6givPuo9Gwu573aCN83f9d7QTNomiNEvmALn9KzbAjnGsK2mgv6NW3uZXuEVqAvtuBHKSotHrfXwek41VdM8PPuUicKkHkikBPqR5VUNrAbwx3oF1t6GP881CxZ2DoBS8N3ma3Hpovt4wy977YAwPaHa2xV2JhfYxYanb97ydpqqp45YwGvLPoR8","dangerousDek":"","productBrand":"Bread Beauty","dangerousHed":"Hair-Cream Elastic Bounce Leave-In","embedSize":null,"isFirstProduct":true,"image":{"altText":"Bread Beauty Supply Hair-Cream in soft purple jar with lid on light gray 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Style away without a second thought!"],["p",["strong","Editor tip:"]," For extra volume, scrunch the balm into damp curls and use a diffuser to lock in the bounce without weighing your hair down."],["p",["strong","Key ingredients:"]," argan oil, mango extract, sunflower seed oil | ",["strong","Best for:"]," those looking for a one-and-done product"],["h2",["strong","Best for All Curl Types:"]," Innersense Quiet Calm Curl Control"],["inline-embed",{"props":{"ctaHref":"https:\u002F\u002Fcna.st\u002Fp\u002FGP5sCMm2xCt7YLBW3EbD76LoMgNnA3WRzJFPM7QVDvCbTcgEfVUZ7Rmzxj6TM1c5hz1r1XXYrGvsVM8pKBYp1y4mDaZ7zeRCvKhYvDqMv4rgAFeJ9KKdyGF2DtWuWxnXg7wGvAagk3SphuKezsM2gvSy2nc7bRyurdE429BSXxcTsPrJAVghyUA9weCSDBuK3gaK8JPdzYCYqKj5DqwUSWEQoMEHYoMJb9xu5jbjH4dzGNaEgMosHpo9zoPqbLUpFSQwwybhL2V988eyeW57joX4eKPCwYCx9AXi3rgQc9C","dangerousDek":"","productBrand":"Innersense","dangerousHed":"Quiet Calm Curl Control","embedSize":null,"isFirstProduct":false,"image":{"altText":"Quiet Calm Curl Control in branded white 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Look no further than the nourishing Innersense Quiet Calm Curl Control. LA-based texture specialist ",["a",{"href":"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falex-mouneu-409543291","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falex-mouneu-409543291"},"isExternal":true},"Alex Mouneu"]," praises its lightweight texture and versatility. “It’s supple and light, gives the hair a weightless, natural, and hydrated look and feel, and can be layered well with almost anything,” she says. “It layers wonderfully under gel and mousse.” Curl specialist ",["a",{"href":"https:\u002F\u002Fwww.shaiamiel.com\u002Fabout\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.shaiamiel.com\u002Fabout\u002F"},"isExternal":true},"Shai Amiel"]," agrees, noting how well it works across various curl textures and how effortlessly it layers with gels and mousses."],["ad",{"position":"mid-content"}],["p",["strong","Editor tip:"]," If you’re after sleek, smooth strands, this cream doubles as a heat protectant—just blow-dry it through damp hair for a frizz-free finish."],["p",["strong","Key ingredients:"]," rice bran oil, rooibos tea, shea butter | ",["strong","Best for:"]," people with different curl patterns"],["hr"],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"faqs"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","Frequently asked questions"]]],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"what"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","What should you look for in a curl cream?"]]],["p","When choosing a curl cream, focus on ingredients that hydrate and define without leaving your curls feeling greasy or weighed down. \"Curl creams should be free from synthetic ingredients like amodimethicone and dimethicone,\" says Joseph. \"Also avoid oils or butters that just sit on top of the hair, leaving behind a greasy residue.\" Instead, look for lightweight ingredients like shea butter or argan oil that soak into your strands, giving you soft, touchable curls with plenty of definition."],["p","It’s also a good idea to avoid alcohol, which can dry out curls and strip them of moisture. A good curl cream should feel creamy (but not too heavy) and distribute easily from root to tip. Keep an eye out for humectants like glycerin or aloe vera, which draw moisture into the hair, keeping your curls hydrated and bouncy. These ingredients help fight frizz while keeping your curls soft and full of life."],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"better"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","Is it better to put curl cream on wet or dry hair?"]]],["p","For curls that pop, the secret is in how wet your hair is when you apply the product. \"It’s 100% better to apply any styling product—cream, gel, and\u002For mousse—on soaking wet hair,\" says Rae. \"Curly hair is more prone to dryness, so we require so much water. Curl-friendly products are activated with water, so it won’t weigh our hair down.\" In other words, moisture is your curls’ best friend."],["p","Joseph agrees: \"Apply creams to super wet hair to elongate curls and retain length,” he says. “Apply to damp hair to increase spring factor, making the hair fuller and the curls tighter.\" So depending on your vibe—whether you want more stretched-out, relaxed curls or tighter, bouncier coils—just how wet your hair is can make all the difference."],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"mousse"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","Is mousse better than curl cream?"]]],["p","The answer really depends on what kind of curls you’re after. ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fbest-mousse-for-curly-hair","target":"_blank","isExternal":false},"Mousse"]," is your go-to if you want more volume and hold—perfect for styles that need a little more structure and definition. On the flip side, curl creams are all about hydration and nourishment, giving you softer, more touchable curls. \"I tend to apply mousses over creams to get ultimate nourishment without losing control and hold,\" says Joseph. \"This combo will create soft, touchable, lived-in curls with enough hydration and definition to look like you just left the salon.\" So, if you’re craving defined curls with some staying power, try layering mousse over cream for the best of both worlds."],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"experts"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","Meet the experts"]]],["ul",["li",["a",{"href":"https:\u002F\u002Fwww.evanjosephsalon.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.evanjosephsalon.com\u002F"},"isExternal":true},"Evan Joseph"],", curly hair educator and owner of Evan Joseph Salon in San Diego, CA"],["li",["a",{"href":"https:\u002F\u002Fwww.westcoastcurls.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.westcoastcurls.com\u002F"},"isExternal":true},"Kiana Rae"],", curl specialist and owner of West Coast Curls in Los Angeles, CA"],["li",["a",{"href":"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falex-mouneu-409543291","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falex-mouneu-409543291"},"isExternal":true},"Alex Mouneu"],", LA-based texture specialist"],["li",["a",{"href":"https:\u002F\u002Fwww.thewallgroup.com\u002Fartist\u002Fcynthia-alvarez\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.thewallgroup.com\u002Fartist\u002Fcynthia-alvarez\u002F"},"isExternal":true},"Cynthia Alvarez"],", a celebrity hairstylist in New York, NY and Los Angeles, CA"],["li",["a",{"href":"https:\u002F\u002Fwww.gracekingdombeauty.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.gracekingdombeauty.com\u002F"},"isExternal":true},"Ginger King"],", cosmetic chemist in Edison, New Jersey"],["li",["a",{"href":"https:\u002F\u002Fwww.vagaro.com\u002Flanahunterhair?srsltid=AfmBOoomDPSZKdT8itYbO6bI9qhF3XB49xoBl--otYp3rtnBG5X7P4jC","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.vagaro.com\u002Flanahunterhair?srsltid=AfmBOoomDPSZKdT8itYbO6bI9qhF3XB49xoBl--otYp3rtnBG5X7P4jC"},"isExternal":true},"Lana Hun"],", hairstylist and curl specialist in Los Angeles, CA"],["li",["a",{"href":"https:\u002F\u002Fmaxinesalon.com\u002Fstaff_leigh_hardges\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fmaxinesalon.com\u002Fstaff_leigh_hardges\u002F"},"isExternal":true},"Leigh Hardges"],", hairstylist in Chicago, IL"],["li",["a",{"href":"https:\u002F\u002Fwww.kristinesshair.com\u002Fpages\u002Fabout-kristin-ess","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.kristinesshair.com\u002Fpages\u002Fabout-kristin-ess"},"isExternal":true},"Kristin Ess"],", celebrity hairstylist and founder of Kristin Ess Hair in Los Angeles, CA"]],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"test"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","How we test and review products"]]],["p","We always enlist a range of testers for our makeup vertical, but ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fhair-ideas","target":"_blank","isExternal":false},"hair-care products and tools"]," are another story. 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