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Unveiling the Future of Chinese Tourism: Key Insights from our 2024 Lookbook – comtogether
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Off Canvas Bar End --> </div><!-- Mobile Nav End --> <div id="content" class="site-content"> <div data-elementor-type="wp-post" data-elementor-id="14123" class="elementor elementor-14123" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7474acdd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7474acdd" data-element_type="section" data-settings="{"background_background":"gradient","shape_divider_bottom":"opacity-fan"}"> <div class="elementor-background-overlay"></div> <div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 283.5 19.6" preserveAspectRatio="none"> <path class="elementor-shape-fill" style="opacity:0.33" d="M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z"/> <path class="elementor-shape-fill" style="opacity:0.33" d="M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z"/> <path class="elementor-shape-fill" style="opacity:0.33" d="M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z"/> <path class="elementor-shape-fill" d="M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z"/> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5907a773" data-id="5907a773" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-422b025f elementor-widget elementor-widget-heading" data-id="422b025f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Chinese Tourism Lookbook<br>2024</h1> </div> </div> <div class="elementor-element elementor-element-b969660 elementor-align-center elementor-widget elementor-widget-button" data-id="b969660" data-element_type="widget" 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data-id="380e113" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <picture decoding="async" class="attachment-full size-full wp-image-8662"> <source type="image/webp" srcset="https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic.jpg.webp 2000w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-300x300.jpg.webp 300w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-1030x1030.jpg.webp 1030w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-80x80.jpg.webp 80w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-768x768.jpg.webp 768w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-1536x1536.jpg.webp 1536w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-735x735.jpg.webp 735w" sizes="(max-width: 2000px) 100vw, 2000px"/> <img decoding="async" width="2000" height="2000" src="https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic.jpg" alt="Shuyang Derek Mei Hong Kong" srcset="https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic.jpg 2000w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-300x300.jpg 300w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-1030x1030.jpg 1030w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-80x80.jpg 80w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-768x768.jpg 768w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-1536x1536.jpg 1536w, https://www.comtogether.com/wp-content/uploads/2021/06/profile-pic-735x735.jpg 735w" sizes="(max-width: 2000px) 100vw, 2000px"/> </picture> </div> </div> <div class="elementor-element elementor-element-c9a677e elementor-widget elementor-widget-heading" data-id="c9a677e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">By DEREK MEI</h4> </div> </div> <div class="elementor-element elementor-element-14a2a3c elementor-widget elementor-widget-spacer" data-id="14a2a3c" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-c094283 elementor-widget elementor-widget-text-editor" data-id="c094283" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Overview</h2> Our Chinese Tourism Lookbook 2024 explores the resurgence and future trends in China’s travel industry. Despite disruptions since 2019, the sector shows significant recovery, with domestic travel booming and international travel rebounding. </div> </div> <div class="elementor-element elementor-element-4133bd2 elementor-widget elementor-widget-image" data-id="4133bd2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="/chinese-tourism-lookbook-2024-form/"> <picture decoding="async" class="attachment-large size-large wp-image-14206"> <source type="image/webp" srcset="https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-1030x658.png.webp 1030w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-300x192.png.webp 300w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-768x490.png.webp 768w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-980x626.png.webp 980w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33.png.webp 1472w" sizes="(max-width: 1030px) 100vw, 1030px"/> <img decoding="async" width="1030" height="658" src="https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-1030x658.png" alt="Chinese Tourism Lookbook" srcset="https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-1030x658.png 1030w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-300x192.png 300w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-768x490.png 768w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33-980x626.png 980w, https://www.comtogether.com/wp-content/uploads/2024/05/Capture-decran-2024-05-24-a-09.56.33.png 1472w" sizes="(max-width: 1030px) 100vw, 1030px"/> </picture> </a> </div> </div> <div class="elementor-element elementor-element-2cbaa0f9 elementor-align-center elementor-widget elementor-widget-button" data-id="2cbaa0f9" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-shrink" href="/chinese-tourism-lookbook-2024-form/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-file-download"></i> </span> <span class="elementor-button-text">Download</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-ddee18b elementor-widget elementor-widget-text-editor" data-id="ddee18b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2>Key Highlights</h2> <h3>Market Recovery</h3> <ul> <li>Domestic Travel: 48.91 billion trips in 2023, a 93.3% increase from the previous year.</li> <li>International Travel: Nearly 1.9 billion trips, recovering to 67% of pre-pandemic levels.</li> <li>Top Destinations: Japan, Hong Kong, and Thailand lead the list for 2024.</li> </ul> <h3>Travel Trends</h3> <ul> <li>Increased travel during Chinese holidays like Golden Weeks.</li> <li>Growth in leisure travel, niche destinations, and wellness-focused trips.</li> </ul> <h3>Traveler Demographics</h3> <ul> <li>Most active: 25-44 age group.</li> <li>Male travelers: 58.6%, presenting opportunities for adventure and business-leisure trips.</li> <li>Female travelers: 41.4%, indicating a need for diverse offerings.</li> </ul> <h3>Regional Insights</h3> <ul> <li>APAC: Top destinations surpassing pre-pandemic levels.</li> <li>Europe: Doubling of Chinese visitors expected in 2024.</li> <li>MEA: Growing popularity of destinations like Dubai and Turkey.</li> <li>Americas: Significant increases in tourists to the USA, Canada, Mexico, and Brazil.</li> </ul> </div> </div> <div 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