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Developing an easier way to recruit user research participants

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row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_151456960811572" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-blog_content" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <main> <div class="section post-header"> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Developing an easier way to recruit user research participants</span></h1> <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> <p id="hubspot-topic_data"> <i class="fa fa-calendar" aria-hidden="true"></i> August 06, 2024&nbsp;&nbsp; <i class="fa fa-user" aria-hidden="true"></i> Posted by: PX Product team </p> <span id="hs_cos_wrapper_blog_social_sharing" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_social_sharing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_social_sharing"> <div class="hs-blog-social-share"> <ul class="hs-blog-social-share-list"> <li class="hs-blog-social-share-item hs-blog-social-share-item-twitter"> <!-- Twitter social share --> <a href="https://twitter.com/share" class="twitter-share-button" data-lang="en" data-url="https://blog.usa.gov/developing-an-easier-way-to-recruit-user-research-participants" data-size="medium" data-text="Developing an easier way to recruit user research participants">Tweet</a> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-linkedin"> <!-- LinkedIn social share --> <script type="IN/Share" data-url="https://blog.usa.gov/developing-an-easier-way-to-recruit-user-research-participants" data-showzero="true" data-counter="right"></script> </li> </ul> </div> </span> </div> </div> <div class="section post-body"> <div> <a class="hs-featured-image image-link " href="https://532040.fs1.hubspotusercontent-na1.net/hubfs/532040/FY24%20Blog%20User%20research%20recruitment%20page%20%2808.01.24%29.png" title="The title " developing an easier way to recruit user research participants" next a matrix on dark blue background showing different participants representing demographics."><img src="https://blog.usa.gov/hubfs/FY24%20Blog%20User%20research%20recruitment%20page%20%2808.01.24%29.png" alt="The title &quot;Developing an easier way to recruit user research participants&quot; next to a matrix on a dark blue background showing different participants representing different demographics."></a> </div> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="line-height: 1.5;">It can be challenging for federal programs to recruit people to participate in user research. They need to follow the privacy and security regulations and paperwork reduction laws designed to protect the public, but that adds time and complexity to the process. And it can lead to teams doing less user research with the people their websites serve.</p> <p style="line-height: 1.5;"><span style="font-size: 17px;"><span style="color: #1b151b;">To create a solution to this challenge, </span><a href="https://www.usa.gov/about">USAGov</a><span style="color: #1b151b;"> and the </span><a href="https://10x.gsa.gov/">10x program</a><span style="color: #1b151b;">, both part of GSA’s Technology Transformation Services (TTS), partnered to develop a user research recruitment page at </span><a href="https://usa.gov/user-research">usa.gov/user-research</a><span style="color: #1b151b;">.</span></span></p> <!--more--> <p style="line-height: 1.5;">The page launched in February 2024 and has attracted hundreds of sign-ups. It invites anyone over 18 to join a pool of participants interested in helping product teams test their websites. Teams can select participants who match the demographics they’re looking for, including age, education, gender, race, and more. Participants are compensated, typically through a gift card payment.</p> <h2 style="line-height: 1.5;">The groundwork</h2> <p style="line-height: 1.5;">10x began designing the page and its recruitment process by studying the user research needs of several federal product <span style="color: #000000;">teams. 10x cre</span>ated research participation screener questions and submitted them to the Office of Management and Budget (OMB) for approval under the <a href="https://pra.digital.gov/"><span>Paperwork Reduction Act (PRA)</span></a>. To ensure the public’s information would be protected following the <a href="https://digital.gov/topics/privacy/"><span>Privacy Act and related regulations and policies</span></a>,10x consulted with GSA’s technology law and privacy experts.&nbsp;</p> <h2 style="line-height: 1.5;">A home for the recruitment page</h2> <p style="line-height: 1.5;">As the “Federal Front Door” to government information, services, programs, and benefits, it made sense for the USAGov program to host the research recruitment page.&nbsp;</p> <ul style="line-height: 1.5;"> <li aria-level="1"><a href="https://www.usa.gov/"><span>USA.gov</span></a> is an official and trustworthy government site with strong branding.</li> <li aria-level="1">With the site’s broad reach, research teams have a greater opportunity to connect with a more diverse and underserved population.&nbsp;</li> <li aria-level="1">Hosting on USA.gov eliminated the need to create a new dedicated website.</li> <li aria-level="1">USA.gov’s content management system uses <a href="https://designsystem.digital.gov/"><span>U.S. Web Design System (USWDS) components</span></a>, creating a flexible structure for designing the recruitment page.</li> <li aria-level="1">The USAGov program offers opportunities to use other channels in the future, including a recruitment page in Spanish on <a href="https://www.usa.gov/es/"><span>USAGov en Español</span></a>.&nbsp;</li> </ul> <h2 style="line-height: 1.5;">Expanding into the future</h2> <p style="line-height: 1.5;"><span style="color: #000000;">The recruitment page invites everyday people from diverse backgrounds to help shape the future of government websites. And it gives teams the ability to focus their time and energy on interacting with research participants rather than on the process of getting permission to do the work. This can help give them the capacity to do user research more often.</span></p> <p style="line-height: 1.5;"><span style="color: #000000;">In addition to creating recruitment opportunities in Spanish, the team is also looking into expanding to Arabic, Korean, and Mandarin Chinese. Plans also include recruiting more specific audiences for studies. USAGov has used the recruitment page to gather research on consumer complaints, and it’s being expanded for use by other TTS programs. With growing interest from agencies across the federal government, there is also potential to make this research recruitment tool available beyond TTS and GSA.</span></p></span> </div> <div class="cs_blogAuthors"> <i class="fa fa-tags" aria-hidden="true"></i> <a class="topic-link" href="https://blog.usa.gov/topic/user-experience-and-accessibility">User Experience and Accessibility</a>, <a class="topic-link" href="https://blog.usa.gov/topic/design-and-development">Design and Development</a>, <a class="topic-link" href="https://blog.usa.gov/topic/usagov">USAGov</a> </div> </main> <div class="cs_relatedContent"> <h3><i class="fa fa-tags" aria-hidden="true"></i> You might also like...</h3> <div class="related-post-item"> <div class="related-image"><a href="https://blog.usa.gov/creating-the-new-benefits-experience-on-usa.gov-and-usagov-en-español"><img src="https://blog.usa.gov/hubfs/FY24%20b.gov%20announcement%204%20FINAL-1.png" alt="Creating the new benefits experience on USA.gov and USAGov en Español"></a></div> <div class="related-title"><a href="https://blog.usa.gov/creating-the-new-benefits-experience-on-usa.gov-and-usagov-en-español">Creating the new benefits experience on USA.gov and USAGov en Español</a></div> </div> <div class="related-post-item"> <div class="related-image"><a href="https://blog.usa.gov/how-our-developers-and-accessibility-specialists-work-together"><img src="https://blog.usa.gov/hubfs/FY24%20Blog-HDASW_%2809.16.24%29.png" alt="How our developers and accessibility specialists work together"></a></div> <div class="related-title"><a href="https://blog.usa.gov/how-our-developers-and-accessibility-specialists-work-together">How our developers and accessibility specialists work together</a></div> </div> <div class="related-post-item"> <div class="related-image"><a href="https://blog.usa.gov/introducing-the-new-vote.gov"><img src="https://blog.usa.gov/hubfs/FY24_meet_the_new_votegov_v1.png" alt="Introducing the new vote.gov"></a></div> <div class="related-title"><a href="https://blog.usa.gov/introducing-the-new-vote.gov">Introducing the new vote.gov</a></div> </div> </div> </div> </div> </div> </div> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_searchBox" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_153789937811563" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="hs-search-field"> <div class="hs-search-field__bar"> <form id="form1" action="https://search.usa.gov/search" accept-charset="UTF-8" method="get"><input name="utf8" type="hidden" value="✓"> <input type="hidden" name="affiliate" id="affiliate" value="usagov-blog"> <label for="query">Enter Search Term(s):</label> <input type="text" class="hs-search-field__input usagov-search-autocomplete" name="query" id="query" autocomplete="off" placeholder="Search this blog..."> <button type="submit" title="search" form="form1" value="Submit" class="hs-button primary"><i class="fa fa-search"></i></button> </form> </div> </div></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-9 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_sidebarWidget" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1536765607242112" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1536765607242112_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>About this Blog</h3> <p><a href="http://www.usa.gov" rel="noopener" target="_blank">USAGov,</a> <a href="http://search.gov" rel="noopener" target="_blank">Search.gov</a> and <a href="http://vote.gov" rel="noopener" target="_blank">Vote.gov</a> work to make it easier for people to find information from their government about the services they need. 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