CINXE.COM
Developing an easier way to recruit user research participants
<!doctype html><!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="en-us" > <![endif]--><!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" lang="en-us" > <![endif]--><!--[if IE 8]> <html class="no-js lt-ie9" lang="en-us" > <![endif]--><!--[if gt IE 8]><!--><html class="no-js" lang="en-us"><!--<![endif]--><head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="author" content="Claire Loxsom"> <meta name="description" content="Learn how USAGov and 10X worked together to launch a user research recruitment page and address challenges to better reflect real people's feedback in our products."> <meta name="generator" content="HubSpot"> <title>Developing an easier way to recruit user research participants</title> <link rel="shortcut icon" href="https://blog.usa.gov/hubfs/images/USA_Fav_Icon16.png"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Learn how USAGov and 10X worked together to launch a user research recruitment page and address challenges to better reflect real people's feedback in our products."> <meta property="og:title" content="Developing an easier way to recruit user research participants"> <meta name="twitter:description" content="Learn how USAGov and 10X worked together to launch a user research recruitment page and address challenges to better reflect real people's feedback in our products."> <meta name="twitter:title" content="Developing an easier way to recruit user research participants"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="/hs/hsstatic/BlogSocialSharingSupport/static-1.258/bundles/project.css"> <link rel="stylesheet" href="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/module_assets/6204772541/1659361195533/module_6204772541_Site_Search_Input_with_Button.min.css"> <!-- Added by GoogleTagManager integration --> <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-N24F8TD'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script> <!-- /Added by GoogleTagManager integration --> <meta property="og:image" content="https://blog.usa.gov/hubfs/FY24%20Blog%20User%20research%20recruitment%20page%20%2808.01.24%29.png"> <meta property="og:image:width" content="1920"> <meta property="og:image:height" content="1081"> <meta property="og:image:alt" content="The title "Developing an easier way to recruit user research participants" next to a matrix on a dark blue background showing different participants representing different demographics."> <meta name="twitter:image" content="https://blog.usa.gov/hubfs/FY24%20Blog%20User%20research%20recruitment%20page%20%2808.01.24%29.png"> <meta name="twitter:image:alt" content="The title "Developing an easier way to recruit user research participants" next to a matrix on a dark blue background showing different participants representing different demographics."> <meta property="og:url" content="https://blog.usa.gov/developing-an-easier-way-to-recruit-user-research-participants"> <meta name="twitter:card" content="summary_large_image"> <link rel="canonical" href="https://blog.usa.gov/developing-an-easier-way-to-recruit-user-research-participants"> <meta property="og:type" content="article"> <link rel="alternate" type="application/rss+xml" href="https://blog.usa.gov/rss.xml"> <meta name="twitter:domain" content="blog.usa.gov"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <meta http-equiv="content-language" content="en-us"> <link rel="stylesheet" href="//7052064.fs1.hubspotusercontent-na1.net/hub/7052064/hub_generated/template_assets/1731663256720/hubspot/hubspot_default/shared/responsive/layout.min.css"> <link rel="stylesheet" href="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/template_assets/2793895623/1569534296791/Custom/system/default/Hs_Default_Custom_Style.min.css"> <link rel="stylesheet" href="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/template_assets/6169923840/1569534299099/Custom/USAGov_Blog/defaults.min.css"> <link rel="stylesheet" href="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/template_assets/6172245986/1569534299372/Custom/USAGov_Blog/usagovblog.min.css"> <link rel="stylesheet" href="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/template_assets/6204270459/1569534298397/Custom/USAGov_Blog/magnific-popup.min.css"> <script src="https://use.fontawesome.com/9594fee9fc.js"></script> <script> $(document).ready(function() { $('.image-link').magnificPopup({type:'image'}); }); </script> </head> <body class="cs_gradientBlue hs-content-id-174739758963 hs-blog-post hs-blog-id-2767851901" style=""> <!-- Added by GoogleTagManager integration --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N24F8TD" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- /Added by GoogleTagManager integration --> <div class="header-container-wrapper"> <div class="header-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group full-width-bg" style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/6205385864.html"><div class="row-fluid-wrapper row-depth-1 row-number-1"> <div class="row-fluid "> <div id="skiptarget" class="span12 widget-span widget-type-cell bg-height-home" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget img-fluid cs_logo" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_153677028362653" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_153677028362653_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><a href="https://connect.usa.gov/blog" target="_parent" id="hs-link-module_153677028362653_" style="border-width:0px;border:0px;"><img src="https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=136&name=USAGOV_CMYK.png" class="hs-image-widget " style="width:136px;border-width:0px;border:0px;" width="136" alt="USAGov Logo" title="USAGov Logo" srcset="https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=68&name=USAGOV_CMYK.png 68w, https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=136&name=USAGOV_CMYK.png 136w, https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=204&name=USAGOV_CMYK.png 204w, https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=272&name=USAGOV_CMYK.png 272w, https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=340&name=USAGOV_CMYK.png 340w, https://blog.usa.gov/hs-fs/hubfs/USAGov%20Blog/USAGOV_CMYK.png?width=408&name=USAGOV_CMYK.png 408w" sizes="(max-width: 136px) 100vw, 136px"></a></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end header --> </div><!--end header wrapper --> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span8 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="8"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cs_hide" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_153926859169434" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1539255295824503" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_153805730648138" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_151456960811572" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-blog_content" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <main> <div class="section post-header"> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Developing an easier way to recruit user research participants</span></h1> <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> <p id="hubspot-topic_data"> <i class="fa fa-calendar" aria-hidden="true"></i> August 06, 2024 <i class="fa fa-user" aria-hidden="true"></i> Posted by: PX Product team </p> <span id="hs_cos_wrapper_blog_social_sharing" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_social_sharing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_social_sharing"> <div class="hs-blog-social-share"> <ul class="hs-blog-social-share-list"> <li class="hs-blog-social-share-item hs-blog-social-share-item-twitter"> <!-- Twitter social share --> <a href="https://twitter.com/share" class="twitter-share-button" data-lang="en" data-url="https://blog.usa.gov/developing-an-easier-way-to-recruit-user-research-participants" data-size="medium" data-text="Developing an easier way to recruit user research participants">Tweet</a> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-linkedin"> <!-- LinkedIn social share --> <script type="IN/Share" data-url="https://blog.usa.gov/developing-an-easier-way-to-recruit-user-research-participants" data-showzero="true" data-counter="right"></script> </li> </ul> </div> </span> </div> </div> <div class="section post-body"> <div> <a class="hs-featured-image image-link " href="https://532040.fs1.hubspotusercontent-na1.net/hubfs/532040/FY24%20Blog%20User%20research%20recruitment%20page%20%2808.01.24%29.png" title="The title " developing an easier way to recruit user research participants" next a matrix on dark blue background showing different participants representing demographics."><img src="https://blog.usa.gov/hubfs/FY24%20Blog%20User%20research%20recruitment%20page%20%2808.01.24%29.png" alt="The title "Developing an easier way to recruit user research participants" next to a matrix on a dark blue background showing different participants representing different demographics."></a> </div> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="line-height: 1.5;">It can be challenging for federal programs to recruit people to participate in user research. They need to follow the privacy and security regulations and paperwork reduction laws designed to protect the public, but that adds time and complexity to the process. And it can lead to teams doing less user research with the people their websites serve.</p> <p style="line-height: 1.5;"><span style="font-size: 17px;"><span style="color: #1b151b;">To create a solution to this challenge, </span><a href="https://www.usa.gov/about">USAGov</a><span style="color: #1b151b;"> and the </span><a href="https://10x.gsa.gov/">10x program</a><span style="color: #1b151b;">, both part of GSA’s Technology Transformation Services (TTS), partnered to develop a user research recruitment page at </span><a href="https://usa.gov/user-research">usa.gov/user-research</a><span style="color: #1b151b;">.</span></span></p> <!--more--> <p style="line-height: 1.5;">The page launched in February 2024 and has attracted hundreds of sign-ups. It invites anyone over 18 to join a pool of participants interested in helping product teams test their websites. Teams can select participants who match the demographics they’re looking for, including age, education, gender, race, and more. Participants are compensated, typically through a gift card payment.</p> <h2 style="line-height: 1.5;">The groundwork</h2> <p style="line-height: 1.5;">10x began designing the page and its recruitment process by studying the user research needs of several federal product <span style="color: #000000;">teams. 10x cre</span>ated research participation screener questions and submitted them to the Office of Management and Budget (OMB) for approval under the <a href="https://pra.digital.gov/"><span>Paperwork Reduction Act (PRA)</span></a>. To ensure the public’s information would be protected following the <a href="https://digital.gov/topics/privacy/"><span>Privacy Act and related regulations and policies</span></a>,10x consulted with GSA’s technology law and privacy experts. </p> <h2 style="line-height: 1.5;">A home for the recruitment page</h2> <p style="line-height: 1.5;">As the “Federal Front Door” to government information, services, programs, and benefits, it made sense for the USAGov program to host the research recruitment page. </p> <ul style="line-height: 1.5;"> <li aria-level="1"><a href="https://www.usa.gov/"><span>USA.gov</span></a> is an official and trustworthy government site with strong branding.</li> <li aria-level="1">With the site’s broad reach, research teams have a greater opportunity to connect with a more diverse and underserved population. </li> <li aria-level="1">Hosting on USA.gov eliminated the need to create a new dedicated website.</li> <li aria-level="1">USA.gov’s content management system uses <a href="https://designsystem.digital.gov/"><span>U.S. Web Design System (USWDS) components</span></a>, creating a flexible structure for designing the recruitment page.</li> <li aria-level="1">The USAGov program offers opportunities to use other channels in the future, including a recruitment page in Spanish on <a href="https://www.usa.gov/es/"><span>USAGov en Español</span></a>. </li> </ul> <h2 style="line-height: 1.5;">Expanding into the future</h2> <p style="line-height: 1.5;"><span style="color: #000000;">The recruitment page invites everyday people from diverse backgrounds to help shape the future of government websites. And it gives teams the ability to focus their time and energy on interacting with research participants rather than on the process of getting permission to do the work. This can help give them the capacity to do user research more often.</span></p> <p style="line-height: 1.5;"><span style="color: #000000;">In addition to creating recruitment opportunities in Spanish, the team is also looking into expanding to Arabic, Korean, and Mandarin Chinese. Plans also include recruiting more specific audiences for studies. USAGov has used the recruitment page to gather research on consumer complaints, and it’s being expanded for use by other TTS programs. With growing interest from agencies across the federal government, there is also potential to make this research recruitment tool available beyond TTS and GSA.</span></p></span> </div> <div class="cs_blogAuthors"> <i class="fa fa-tags" aria-hidden="true"></i> <a class="topic-link" href="https://blog.usa.gov/topic/user-experience-and-accessibility">User Experience and Accessibility</a>, <a class="topic-link" href="https://blog.usa.gov/topic/design-and-development">Design and Development</a>, <a class="topic-link" href="https://blog.usa.gov/topic/usagov">USAGov</a> </div> </main> <div class="cs_relatedContent"> <h3><i class="fa fa-tags" aria-hidden="true"></i> You might also like...</h3> <div class="related-post-item"> <div class="related-image"><a href="https://blog.usa.gov/creating-the-new-benefits-experience-on-usa.gov-and-usagov-en-español"><img src="https://blog.usa.gov/hubfs/FY24%20b.gov%20announcement%204%20FINAL-1.png" alt="Creating the new benefits experience on USA.gov and USAGov en Español"></a></div> <div class="related-title"><a href="https://blog.usa.gov/creating-the-new-benefits-experience-on-usa.gov-and-usagov-en-español">Creating the new benefits experience on USA.gov and USAGov en Español</a></div> </div> <div class="related-post-item"> <div class="related-image"><a href="https://blog.usa.gov/how-our-developers-and-accessibility-specialists-work-together"><img src="https://blog.usa.gov/hubfs/FY24%20Blog-HDASW_%2809.16.24%29.png" alt="How our developers and accessibility specialists work together"></a></div> <div class="related-title"><a href="https://blog.usa.gov/how-our-developers-and-accessibility-specialists-work-together">How our developers and accessibility specialists work together</a></div> </div> <div class="related-post-item"> <div class="related-image"><a href="https://blog.usa.gov/introducing-the-new-vote.gov"><img src="https://blog.usa.gov/hubfs/FY24_meet_the_new_votegov_v1.png" alt="Introducing the new vote.gov"></a></div> <div class="related-title"><a href="https://blog.usa.gov/introducing-the-new-vote.gov">Introducing the new vote.gov</a></div> </div> </div> </div> </div> </div> </div> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_searchBox" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_153789937811563" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="hs-search-field"> <div class="hs-search-field__bar"> <form id="form1" action="https://search.usa.gov/search" accept-charset="UTF-8" method="get"><input name="utf8" type="hidden" value="✓"> <input type="hidden" name="affiliate" id="affiliate" value="usagov-blog"> <label for="query">Enter Search Term(s):</label> <input type="text" class="hs-search-field__input usagov-search-autocomplete" name="query" id="query" autocomplete="off" placeholder="Search this blog..."> <button type="submit" title="search" form="form1" value="Submit" class="hs-button primary"><i class="fa fa-search"></i></button> </form> </div> </div></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-9 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_sidebarWidget" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1536765607242112" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1536765607242112_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>About this Blog</h3> <p><a href="http://www.usa.gov" rel="noopener" target="_blank">USAGov,</a> <a href="http://search.gov" rel="noopener" target="_blank">Search.gov</a> and <a href="http://vote.gov" rel="noopener" target="_blank">Vote.gov</a> work to make it easier for people to find information from their government about the services they need. Follow our journey and help us learn as we go. </p> <p>Discover more about:</p> <ul> <li><a href="http://usa.gov" rel="noopener" target="_blank">USA.gov </a></li> <li><a href="http://usa.gov/espanol" rel="noopener" target="_blank">USAGov en Español</a></li> <li><a href="https://search.gov/about/" rel="noopener" target="_blank">Search.gov</a></li> <li><a href="https://vote.gov/about-us/" rel="noopener" target="_blank">Vote.gov</a></li> </ul></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-10 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_sidebarWidget" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_151456961963776" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-blog_subscribe" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_151456961963776_blog_subscribe" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_subscribe" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_subscribe"><h3 id="hs_cos_wrapper_module_151456961963776_blog_subscribe_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text">Sign Up for Updates</h3> <div id="hs_form_target_module_151456961963776_blog_subscribe_4807"></div> </span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-11 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_sidebarWidget" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_151456963536180" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_151456963536180_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Posts by Tag</h3> <div class="widget-module"> <ul> <li> <a href="https://blog.usa.gov/topic/user-experience-and-accessibility">User Experience and Accessibility <span class="filter-link-count" dir="ltr">(103)</span></a> </li> <li> <a href="https://blog.usa.gov/topic/content">Content <span class="filter-link-count" dir="ltr">(100)</span></a> </li> <li> <a href="https://blog.usa.gov/topic/performance-and-analytics">Performance and Analytics <span class="filter-link-count" dir="ltr">(78)</span></a> </li> <li> <a href="https://blog.usa.gov/topic/multilingual">Multilingual <span class="filter-link-count" dir="ltr">(75)</span></a> </li> <li> <a href="https://blog.usa.gov/topic/marketing">Marketing <span class="filter-link-count" dir="ltr">(61)</span></a> </li> <li style="display:none;"> <a href="https://blog.usa.gov/topic/design-and-development">Design and Development <span class="filter-link-count" dir="ltr">(56)</span></a> </li> <li style="display:none;"> <a href="https://blog.usa.gov/topic/usagov">USAGov <span class="filter-link-count" dir="ltr">(41)</span></a> </li> <li style="display:none;"> <a href="https://blog.usa.gov/topic/vote-gov">Vote.gov <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://blog.usa.gov/topic/search-gov">Search.gov <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://blog.usa.gov/topic/px-contact-center">PX Contact Center <span class="filter-link-count" dir="ltr">(1)</span></a> </li> </ul> <a class="filter-expand-link" href="#">See All Posts</a> </div> </div> </span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-12 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget cs_sidebarWidget" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1580116814213126" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1580116814213126_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: center;"><a href="mailto:usapartnerships@gsa.gov" rel=" noopener">Questions?</a> <a href="mailto:usapartnerships@gsa.gov" rel=" noopener">Comments?</a></p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end body --> </div><!--end body wrapper --> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell footer-top-full-width cs_footer" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1539694566008164" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><footer class="usa-footer usa-footer-big" role="contentinfo"> <h2 class="hidden-title">footer</h2> <!-- <div class="usa-grid usa-footer-return-to-top"> <a href="#">Return to top</a> </div> --> <div class="usa-footer-primary-section"> <div class="usa-grid-full"> <nav class="usa-footer-nav usa-width-one-whole"> <ul class="usa-unstyled-list usa-width-one-half usa-footer-primary-content"> <li class="usa-footer-primary-link"> <h3>About USAGov</h3> </li> <li><a href="https://www.usa.gov/about">About Us and Site Notices</a></li> <li><a href="https://www.usa.gov/media">For the Media</a></li> <!--<li><a href="https://www.usa.gov/developer">For Developers</a></li> <li><a href="https://www.usa.gov/site-issue-report-form">Report a Website Issue</a></li> <li><a href="https://www.usa.gov/site-index">Site Index</a></li>--> </ul> <ul class="usa-unstyled-list usa-width-one-half usa-footer-primary-content footer-list-continued"> <li class="usa-footer-primary-link"> <h3>Ask USAGov a Question</h3> </li> <li><a href="https://www.usa.gov/phone">Call 1-844-USAGOV1 (1-844-872-4681)</a></li> <li><a href="https://gobierno.usa.gov/contactenos" lang="es" xml:="">En Español</a></li> </ul> </nav> <div class="usa-sign_up-block usa-width-one-third"> <!-- <h3 class="usa-sign_up-header">Sign up</h3> <form action="https://connect.usa.gov/subscribe" method="get"> <label class="" for="email" id="">Your email address</label> <input id="email" name="email" type="email"> <button type="submit">Sign up</button> </form> --> </div> </div> </div> <!--n<div class="usa-footer-secondary_section usa-footer-big-secondary-section"> <div class="usa-grid"> <div class="usa-footer-logo usa-width-one-half"> <a href="https://www.usa.gov/explore/"> <img class="usa-footer-logo-img" src="https://www.usa.gov/sites/all/themes/usa/images/USAGOV.png" alt="USAGov Logo"> </a> <!--<h3 class="usa-footer-logo-heading">USAgov</h3> </div> <!--<div class="usa-footer-contact-links usa-width-one-half"> <ul class="usa-unstyled-list"> <li> <a href="https://www.facebook.com/USAgov"><img class="sm-image" src="https://www.usa.gov/themes/custom/usagov/images/footer_icon_facebook.svg" alt="Facebook"></a> </li> <li> <a href="https://twitter.com/USAgov"><img class="sm-image" src="https://www.usa.gov/themes/custom/usagov/images/footer_icon_twitter.svg" alt="Twitter"></a> </li> <li> <a href="https://www.youtube.com/usagov1"><img class="sm-image" src="https://www.usa.gov/themes/custom/usagov/images/footer_icon_youtube.svg" alt="YouTube"></a> </li> <li> <a href="https://www.instagram.com/usagov/"><img class="sm-image" src="https://www.usa.gov/themes/custom/usagov/images/footer_icon_instagram.svg" alt="Instagram"></a> </li> </ul>--> <!-- <h3 class="usa-footer-contact-heading">Ask USAGov a Question</h3> <p><a href="/phone">Call 1-844-USAGOV1 (1-844-872-4681)</a></p> <ul class="usa-unstyled-list noline"> <li><a href="https://www.usa.gov/email">Email Us</a></li> <br> <li><a href="/chat">Chat with Us</a></li> </ul> </div> </div>--> <div class="footertagline"> <!-- <section> --> <div class="tagline clearfix container"> <p>Official Guide to Government Information and Services</p> <p class="volver clearfix"><a href="#skiptarget"><span class="icon-backtotop-dwnlvl">Back to Top</span></a></p> </div> </div> </footer></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell footer-bottom-full-width" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end footer --> </div><!--end footer wrapper --> <!-- HubSpot performance collection script --> <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script src="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/template_assets/6204714011/1569534303059/Custom/USAGov_Blog/jquery-magnific-popup-min.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://blog.usa.gov/hs-fs/hub/532040/hub_generated/module_assets/6204772541/1659361194640/module_6204772541_Site_Search_Input_with_Button.min.js"></script> <!--[if lte IE 8]> <script charset="utf-8" src="https://js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> hbspt.forms.create({ portalId: '532040', formId: '780fe097-7633-463a-a30f-8a6e84ded8b8', formInstanceId: '4807', pageId: '174739758963', region: 'na1', pageName: 'Developing an easier way to recruit user research participants', contentType: 'blog-post', formsBaseUrl: '/_hcms/forms/', inlineMessage: "Thanks for subscribing!", css: '', target: '#hs_form_target_module_151456961963776_blog_subscribe_4807', formData: { cssClass: 'hs-form stacked' } }); </script> <!-- Start of HubSpot Analytics Code --> <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); _hsq.push(["setCanonicalUrl", "https:\/\/blog.usa.gov\/developing-an-easier-way-to-recruit-user-research-participants"]); _hsq.push(["setPageId", "174739758963"]); _hsq.push(["setContentMetadata", { "contentPageId": 174739758963, "legacyPageId": "174739758963", "contentFolderId": null, "contentGroupId": 2767851901, "abTestId": null, "languageVariantId": 174739758963, "languageCode": "en-us", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/532040.js"></script> <!-- End of HubSpot Analytics Code --> <script type="text/javascript"> var hsVars = { render_id: "11f27cef-8224-4ecd-b253-0bb8dc96b192", ticks: 1731830942556, page_id: 174739758963, content_group_id: 2767851901, portal_id: 532040, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en-us", analytics_page_type: "blog-post", scp_content_type: "", analytics_page_id: "174739758963", category_id: 3, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js"></script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> <!-- Generated by the HubSpot Template Builder - template version 1.03 --> </body></html>