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Commons</div></a></div><nav class="nav-drop-list w-dropdown-list"><a href="https://www.givingtuesday.org/data-commons/#Reports" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Reports</a><a href="https://www.givingtuesday.org/data-commons/#Projects" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Latest Projects</a><a href="https://www.givingtuesday.org/data-commons/#WorkingGroups" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Working Groups</a><a href="https://www.givingtuesday.org/data-commons/#ResearchAgenda" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Research Agenda</a><a href="https://www.givingtuesday.org/resource-exchange/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Resource Exchange</a></nav></div> <a 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menu-item-object-custom">GivingTuesday Spark</a><a href="https://www.givingtuesday.org/starling-collective/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Starling Collective Fellowship</a><a href="https://www.givingtuesday.org/starling-india-collective/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Starling India Collective</a></nav></div><div data-hover="true" data-delay="0" class="nav-link w-dropdown"><div class="nav-drop w-dropdown-toggle"><a href="http://givingtuesday.org/participate" class="drop-parent-link w-inline-block" data-ix="nav-close"><div>How to Participate</div></a></div><nav class="nav-drop-list w-dropdown-list"><a href="http://givingtuesday.org/participate" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">GivingTuesday – Dec 3, 2024</a><a href="https://www.givingtuesday.org/generosity-toolbox-lp/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Generosity Toolbox</a><a href="https://www.givingtuesday.org/lead-givingtuesday-community-movement/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Lead a GivingTuesday Movement</a><a href="https://www.givingtuesday.org/logos/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Graphics and Logos</a></nav></div><a href="https://www.givingtuesday.org/blog/" class="nav-link menu-item menu-item-type-post_type menu-item-object-page" data-ix="nav-close">Blog</a><a href="https://www.givingtuesday.org/events/" class="nav-link menu-item menu-item-type-post_type menu-item-object-page" data-ix="nav-close">Events</a><div data-hover="true" data-delay="0" class="nav-link w-dropdown"><div class="nav-drop w-dropdown-toggle"><a href="https://www.givingtuesday.org/data-commons/" class="drop-parent-link w-inline-block" data-ix="nav-close"><div>Data Commons</div></a></div><nav class="nav-drop-list w-dropdown-list"><a href="https://www.givingtuesday.org/data-commons/#Reports" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Reports</a><a href="https://www.givingtuesday.org/data-commons/#Projects" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Latest Projects</a><a href="https://www.givingtuesday.org/data-commons/#WorkingGroups" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Working Groups</a><a href="https://www.givingtuesday.org/data-commons/#ResearchAgenda" class="drop-child-link w-dropdown-link menu-item menu-item-type-custom menu-item-object-custom">Research Agenda</a><a href="https://www.givingtuesday.org/resource-exchange/" class="drop-child-link w-dropdown-link menu-item menu-item-type-post_type menu-item-object-page">Resource Exchange</a></nav></div> <a href="https://www.givingtuesday.org/givingeverytuesday" target="" class="nav-link" data-ix="nav-close">GivingEveryTuesday</a> <a href="https://www.givingtuesday.org/search/" class="nav-link search-mobile" data-ix="nav-close"><span class="dashicons dashicons-search"></span> Search</a> </div> <a href="#" class="hamburger w-inline-block" data-ix="nav-open"></a> </div> <header class="section hero-image" style="background-image: -webkit-gradient(linear, left top, left bottom, from(rgba(51, 72, 126, 0.4)), to(rgba(51, 72, 126, 0.4))), -webkit-gradient(linear, left bottom, left top, from(rgba(0, 0, 0, 0.4)), to(hsla(0, 0%, 100%, 0))), url(https://www.givingtuesday.org/wp-content/uploads/2024/09/OPTION-2-1.png); background-image: linear-gradient(180deg, rgba(51, 72, 126, 0.4), rgba(51, 72, 126, 0.4)), linear-gradient(0deg, rgba(0, 0, 0, 0.4), hsla(0, 0%, 100%, 0)), url(https://www.givingtuesday.org/wp-content/uploads/2024/09/OPTION-2-1.png);""> <div class="container center-all"> <div class="fluid-cell intro" data-ix="scroll-in"> <h1 class="invert">The Complete Guide to GivingTuesday for Organizations and Causes</h1> </div> </div> </header> <div class="section white no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >Introduction</h2> </div> <div class="fluid-cell _100-p"> <p>GivingTuesday is an opportunity for people around the world to use their individual power of generosity to support their communities.</p> <p>On GivingTuesday – December 3, 2024 – the whole world comes together to give back in many different ways: through acts of kindness, gifts of voice, time, talent, or treasure. <strong>Nonprofits can leverage the energy of GivingTuesday to tell their stories, engage lifelong advocates, and build an active community to support their missions.</strong></p> <p>This guide provides some ideas and basic organizing tactics you can use to rally support for your cause on GivingTuesday. Make sure you’re <a href="https://www.givingtuesday.org/newsletter/" target="_blank" rel="noopener">signed up for our email list</a> to receive new resources, news, and ideas for how to grow generosity.</p> </div> </div> </div> <div class="section white "> <div class="container"> <div class="fluid-cell intro" data-ix="scroll-in"> </div> <div class="fluid-cell buttons-wrap" data-ix="scroll-in"> <a href="https://www.addevent.com/event/SQ19852791" target="_blank" class="button in-row w-button border ">Add GivingTuesday to Your Calendar</a> </div> </div> </div> <div class="section tint no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >How Nonprofits + Community Organizations Can Participate in GivingTuesday</h2> </div> <div class="fluid-cell _100-p"> <p><img decoding="async" class="wp-image-5046 alignright" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20603%20453'%3E%3C/svg%3E" alt="a citywide diaper drive in Omaha - a woman holds a sign that says "GivingTuesdayOmaha" and she's standing next to a stack of a dozen boxes of various diaper brands stacked in a pyramid shape" width="603" height="453" data-lazy-srcset="https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-1024x768.png 1024w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-300x225.png 300w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-768x576.png 768w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-1536x1152.png 1536w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday.png 2048w" data-lazy-sizes="(max-width: 603px) 100vw, 603px" data-lazy-src="https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-1024x768.png" /><noscript><img decoding="async" class="wp-image-5046 alignright" src="https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-1024x768.png" alt="a citywide diaper drive in Omaha - a woman holds a sign that says "GivingTuesdayOmaha" and she's standing next to a stack of a dozen boxes of various diaper brands stacked in a pyramid shape" width="603" height="453" srcset="https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-1024x768.png 1024w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-300x225.png 300w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-768x576.png 768w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday-1536x1152.png 1536w, https://www.givingtuesday.org/wp-content/uploads/2021/08/OmahaGivingTuesday.png 2048w" sizes="(max-width: 603px) 100vw, 603px" /></noscript>GivingTuesday is among the few days of the year where people are actively seeking causes to support, rather than the other way around. On December 3, 2024, the entire world will be talking about, thinking about, and discussing ways each of us can contribute to a better society. <b>Nonprofits have an amazing opportunity to be part of that conversation.</b></p> <p>How you choose to participate in GivingTuesday is up to you! While many nonprofits fundraise on GivingTuesday, that’s not the only option. The goal is to create an activation that allows people to express generosity in a memorable, impactful way. Here are a few ideas:</p> <ul> <li><span style="font-weight: 400;">Host a holiday food drive for your community, fill a gap in services, or solve an immediate need in your community.</span></li> <li><span style="font-weight: 400;">Host a festival so that local residents can learn about the missions of several organizations. <a href="https://www.givingtuesday.org/lead-givingtuesday-community-movement/" target="_blank" rel="noopener">Consider leading a GivingTuesday Community movement!</a> </span></li> <li>Use the day to rally new volunteers.</li> <li>Mobilize your community to give their voice to your cause – whether that involves signing a pledge, advocating for policy change, or simply getting the word out about your cause.</li> <li>Fundraise for your organization<span style="font-weight: 400;">. </span></li> <li>Fundraise for another organization. Give your megaphone to amplify <span style="font-weight: 400;">historically under-funded organizations. </span></li> <li><span style="font-weight: 400;">Find ways to collaborate with others. Our community is bigger than just one organization and we are not competitors. It will take all of us to work together to build the just + generous world that we seek. </span></li> <li>Spend GivingTuesday thanking and celebrating your supporters. <span style="font-weight: 400;"> </span></li> <li>Find more creative ideas for growing generosity in your community in the <a href="https://www.givingtuesday.org/generosity-toolbox-lp/" target="_blank" rel="noopener">Generosity Toolbox!</a></li> </ul> </div> </div> </div> <div id="reg" class="section white "> <div class="container" data-ix="scroll-in"> <div class="fluid-cell intro"> <h2>Registration for GivingTuesday</h2> </div> <div data-wpr-lazyrender="1" class="fluid-cell" data-ix="scroll-in"> <p><strong>There is no registration for GivingTuesday.</strong> All organizations, registered charities or otherwise, are welcome to participate in GivingTuesday.</p> <p><span style="font-weight: 400;">No matter how you’re planning on participating on December 3, 2024, you’ll simply direct your supporters to <em>your</em> website, a landing page, or your social channels. If you are fundraising for GivingTuesday, you can use any donation platform you like – most organizations use their website’s donation page or a crowdfunding or peer-to-peer tool of their choosing.</span></p> </div> </div> </div> <div id="messages" class="section tint no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <div class="subheading">How to Talk About GivingTuesday 2023</div> <h2 class="" >Key Messages</h2> </div> <div class="fluid-cell _100-p"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world.</span></li> <li><span style="font-weight: 400;">While GivingTuesday happens every Tuesday, the annual celebration of generosity will happen on December 3, 2024.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past 12 years, this idea has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">People can show their generosity in a variety of ways during GivingTuesday⁠⁠—whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, everyone has something to give, and every act of generosity counts.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generosity gives everyone the power to make a positive change in the lives of others and is a fundamental human value anyone can act on.</span></li> </ul> <p> </p> </div> </div> </div> <div class="section white "> <div class="container"> <div class="fluid-cell _67-p" data-ix="scroll-in"> <h2 class="fake-h1 heading-deco">How to Reach New Donors on GivingTuesday</h2> <h4>GivingTuesday gives your nonprofit an opportunity to invite your supporters – along with their family, friends, and colleagues – to get involved in your cause and share the stories that make your organization’s mission come to life! This is how supportive communities are built – it’s also how your organization will reach new supporters!</h4> <p>GivingTuesday presents a unique chance for nonprofits to expand their networks and reach new supporters. By harnessing the power of your existing network, you can cultivate a community of like-minded individuals who are ready to stand alongside you in your mission throughout the year and jump into action whenever needed.<b> </b></p> <p><b>For smaller nonprofit organizations, this approach significantly streamlines the process of organizing a GivingTuesday campaign, as your most dedicated ambassadors take the lead.</b></p> </div> <div class="fluid-cell block _33-p" data-ix="scroll-in"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givingtuesday.org/wp-content/uploads/2023/10/Toolkits.png"><noscript><img src="https://www.givingtuesday.org/wp-content/uploads/2023/10/Toolkits.png" alt=""></noscript> <div class="in-cell-block"> <div class="fake-h4 invert">Peer to Peer Campaigns for GivingTuesday</div> <p class="p-large invert">Our top tips for activating your community on your behalf on GivingTuesday.</p> <a href="https://www.givingtuesday.org/p2p-toolkit/" target="_blank" class="button w-button">Download The Toolkit</a> </div> </div> </div> </div> <div class="section tint no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >A Note on "Donor Fatigue"</h2> </div> <div class="fluid-cell _100-p"> <p><span style="font-weight: 400;"><a href="https://www.givingtuesday.org/insights/givingtuesday-data-commons/">GivingTuesday Data Commons</a> research definitively shows that people are very motivated to give to many different causes. The key right now, as at any time, is to ensure your relationship with supporters is experiential rather than transactional. </span></p> <p><span style="font-weight: 400;">We find that people want lots of ways to show support for the causes they care about, and on GivingTuesday, the vast majority of people also take some other action besides giving dollars. Providing multiple touchpoints, messages, and opportunities to show support helps make you relevant and inspiring. </span></p> <p><span style="font-weight: 400;">We believe, and our data show, that “donor fatigue” is a function of the quality of the message and engagement rather than a question of frequency. Think about how your organization is providing supporters with an opportunity to exercise their generosity and agency to make positive change – that approach will help focus engagement that is motivating.</span></p> </div> </div> </div> <div id="timeline" class="section white "> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro"> <h2>Sample GivingTuesday Campaign Timeline</h2> </div> <div class="fluid-cell _67-p"> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">Summer 2024</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li aria-level="1">Decide how your organization will participate in GivingTuesday.</li> <li><span style="font-weight: 400;">Set a goal and consider your target audience. Would you like to recruit more volunteers? Get more social media followers? Raise money for your cause? Partner with your community to solve a specific issue? However you decide to participate in GivingTuesday, set a goal and give your staff and community something to aim for.</span></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.givingtuesday.org/#mapintro"><b>See if your country or city is planning a local campaign for</b><b> GivingTuesday.</b></a> <span style="font-weight: 400;">If there’s a local movement, reach out to their team to see how you can get involved. If there’s not, that’s ok (but you should consider <a href="https://www.givingtuesday.org/united-states/bring-radical-generosity-to-your-community/">leading</a> one for your community next year!)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Email your supporters to share that your organization is participating in GivingTuesday and </span><a href="https://www.addevent.com/event/SQ19852791" target="_blank" rel="noopener"><b>share a calendar invite</b></a><span style="font-weight: 400;">. (You can send this link or create your own with AddEvent so that you can add your organization’s donation page).</span></li> <li aria-level="1">Rally your team of ambassadors and ask them to run P2P fundraisers on behalf of your organization. <a href="https://www.givingtuesday.org/p2p-toolkit/"><strong>Here’s how to plan a successful P2P campaign.</strong></a></li> </ul> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">Week of November 4</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Announce. Share your plan and goal in a press release or host a virtual community launch party, and start spreading the word about your plans for GivingTuesday on social media. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a drumbeat. Schedule regular social media messages to talk about your organization’s work and how your community can best support your mission. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Think about a match or other challenge. If you are organizing a fundraising campaign, </span><a href="https://www.givingtuesday.org/how-to-organize-a-match-for-givingtuesday/"><span style="font-weight: 400;">talk to supporters about providing a match or challenge grant</span></a><span style="font-weight: 400;"> to build extra excitement on GivingTuesday.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Email your supporters again to remind them that GivingTuesday is coming and specific details about how they can get involved. Check out the sample emails below. </span></li> </ul> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">Week of November 11</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pitch your local press. Use our <a href="https://docs.google.com/document/d/1fQCPiRDS2UuX8qu7rph8DGTZ-UE1kbwYkCMnec5zwtQ/edit?usp=sharing" target="_blank" rel="noopener">Sample Press Release</a> to share your campaign plans with local media. Lots of news outlets are interested in covering GivingTuesday — don’t wait to pitch your story to TV, radio, and local newspapers.</span></li> <li aria-level="1"><a href="https://www.givingtuesday.org/p2p-toolkit/">Equip your p2p fundraisers</a>, board, and <a href="https://www.givingtuesday.org/how-to-rally-ambassadors-for-your-cause-on-givingtuesday/" target="_blank" rel="noopener">ambassadors</a> by creating a simple toolkit for them that contains sample social media messages, graphics, and ideas for how they can help get the word out about your GivingTuesday campaign.</li> <li aria-level="1">Prepare your social media content and get as much scheduled as you can.</li> </ul> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">Week of November 25 (1 Week Until GivingTuesday)</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Go big on social media! Stay top of mind: invite your community to join with you on December 3. Remember to use the hashtag #GivingTuesday in your messages so we can retweet and share your plans. Make use of your social media scheduling tools!</span></li> <li aria-level="1">Schedule a few emails during the week and over the weekend to remind your supporters that the big day is coming.</li> <li aria-level="1">Remind Black Friday and Cyber Monday shoppers to save some energy for GivingTuesday.</li> <li aria-level="1">Remind your ambassadors and P2P fundraisers that there’s 1 week to go, re-up your toolkit, and thank them in advance.</li> </ul> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">December 2 (The Day Before)</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send a “1 Day to Go” email and social media messages.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make sure your board, staff, p2p fundraisers, and larger community know that we are in the final countdown for GivingTuesday!</span></li> </ul> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">December 3 (GivingTuesday)</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s GivingTuesday! Remember to update your community about your campaign throughout the day. Share where you are against your goal and use the buzz and momentum from the day to build excitement for your campaign. Thank donors and people who are helping to amplify your campaign. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Post on social media all day long. Go live, share a photo every hour (no need to create anything new, reuse your existing content), and highlight stories of generosity from your community. Talk about how critical your mission is and how your organization is working to create change in your community.</span></li> </ul> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">December 4 (Day After GivingTuesday)</div> </div> <nav class="fags-info w-dropdown-list"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send a personalized thank you to your staff, donors, volunteers, partners, and community.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Post some #ThankYouWednesday posts on social! Celebrate your community of clients, volunteers, staff, and supporters. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Share your success with us! Email the GivingTuesday team at </span><a href="mailto:info@givingtuesday.org"><span style="font-weight: 400;">info@givingtuesday.org</span></a><span style="font-weight: 400;"> with your success, photos, or announcements we can share. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use the momentum from GivingTuesday to </span><a href="https://www.classy.org/blog/leverage-giving-tuesday-results-year-end-messaging/"><span style="font-weight: 400;">boost your end of year fundraising</span></a><span style="font-weight: 400;"> and rally further support for your mission. </span></li> </ul> </nav> </div> </div> </div> </div> <div id="social" class="section tint no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <div class="subheading">Shine Your Best Light</div> <h2 class="" >Getting Your Social Channels Ready</h2> </div> <div class="fluid-cell _100-p"> <ul> <li aria-level="1"><b>Make sure your social pages show your organization in its best light.</b><span style="font-weight: 400;"> You’re going to have lots of new people looking at your profile pages. Can they easily discover your impact within the first few seconds of scrolling? Make sure you’re posting often over the next few weeks about your organization and its impact.</span> <ul> <li aria-level="1">Pin highlight stories to the top of your Instagram page that explain what you do and how to get involved in your mission</li> <li aria-level="1">Pin your top 3 posts to your feed on Instagram and TikTok that highlight very clearly what it is that you do</li> <li aria-level="1">Pin 1 post to your Twitter and Facebook pages that clearly explains what you do and the kind of help you need to keep doing that work.</li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><b>Launch a group or broadcast channel</b><span style="font-weight: 400;">. Now’s a great time to launch a virtual group to build your community – people are craving a sense of togetherness. Consider a WhatsApp group for your top donors, a Facebook group for your p2p fundraisers, or an Instagram close friends list for influencers to repost your content to their own feeds. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Start planning for how you’ll show up virtually on Dec 3. </b>(Find ideas below)</li> </ul> </div> </div> </div> <div class="section white no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <div class="subheading">Rally Your Supporters Online</div> <h2 class="" >Social Media Ideas for GivingTuesday</h2> </div> <div class="fluid-cell _100-p"> <h3><strong>What to Do On Your Organization’s Social Pages</strong></h3> <ul> <li aria-level="1">Spend a lot of time in Stories – most users are hanging out here versus scrolling their feeds. Ideas: <ul> <li aria-level="1">Share what a day is like at your organization,</li> <li aria-level="1">Share what a day is like for someone you serve,</li> <li aria-level="1">Share your organization’s progress in fixing the systemic issue that you’re working on tackling.</li> <li aria-level="1">Create an interactive quiz to educate people on your cause area</li> </ul> </li> <li aria-level="1"><strong>Focus on Reels and TikTok: these are the only two social media mechanisms that are designed to help you reach new followers.</strong> <ul> <li aria-level="1">Here are <a href="https://www.communityboost.org/digital-marketing-blog/13-instagram-reels-ideas-for-nonprofits/" target="_blank" rel="noopener">13 Reels Ideas for Nonprofits</a> from Community Boost</li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Produce a livestream conversation about your mission on Facebook or YouTube.</span></li> <li style="font-weight: 400;" aria-level="1">Post photos and videos that tell your story – <strong>not graphics.</strong> Visual content like photos and videos evoke stronger emotions than static graphics. When people see the real impact of your work, they can empathize with the individuals or communities being helped, making them more inclined to contribute. <ul> <li aria-level="1"><strong>A note on why we’re no longer encouraging graphic flyers:</strong> when we all post the same graphics, the algorithms “throttle” that content down. We really need to be creating our own content. The <a href="https://canva.com/givingtuesday">GivingTuesday Canva templates</a> still exist but please understand that nonprofits should be creating their own custom photo/video content to appeal to their supporters.</li> </ul> </li> </ul> <h3><strong>What to Encourage Others to Do On Their Social Pages</strong></h3> <p>Organic reach is down but you can get around that by asking your community to post on your behalf to <em>their</em> social media channels! GivingTuesday is more about what others are posting about than what you’re doing on your brand pages. Here are some ideas for how to get your community talking about generosity on December 3!</p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Encourage your supporters to share why they support your cause</span></li> <li><span style="font-weight: 400;">Organize a challenge (on TikTok or Instagram Reels)! Encourage your partners and friends to spread generosity on social media by getting creative.</span></li> <li><span style="font-weight: 400;">Get a vendor or small business to sponsor a social media </span><a href="https://twitter.com/omaha_scanner/status/1298639682323046404"><span style="font-weight: 400;">contest </span></a><span style="font-weight: 400;">to benefit your organization.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Empower your supporters to run a P2P fundraiser on behalf of your organization. <a href="https://www.givingtuesday.org/p2p-toolkit/">Here’s how</a>. </span></li> <li aria-level="1">Ask if your supporters would consider matching donations made by their friends and family.</li> <li><span style="font-weight: 400;">Ask your supporters to share what they’ve been doing to spread generosity in their local communities. Whether or not that has to do with your cause. Let’s overwhelm the world with GOOD.</span></li> </ul> </div> </div> </div> <div class="section tint no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <div class="subheading">Share Your Impact Online</div> <h2 class="" >Sample Social Media Messages</h2> </div> <div class="fluid-cell _100-p"> <p>We’ve ditched the copy-paste social media posts because, let’s face it, algorithms just don’t like them anymore. It’s substantially more effective to create content that speaks directly to your audience. Here are some ideas to help you kickstart your content game:</p> <ul> <li><strong>Save the Date Post</strong>: A post announcing the date of GivingTuesday, inviting followers to mark it on their calendars and stay tuned for upcoming details about how to participate. Use Instagram’s “reminder” feature or link to a calendar invite.</li> <li><strong>Impact Showcase</strong>: Photos showcasing the real-world impact of your work, sharing success stories, and emphasizing the importance of continued support.</li> <li><strong>Why We Need You</strong>: Videos explaining the specific challenges your nonprofit is facing and why your community’s support is crucial to overcoming those challenges.</li> <li><strong>How Generosity Helps Your Nonprofit Make Change in the World: </strong>tell stories about how generosity is critical in helping you achieve your mission.</li> <li><strong>GivingTuesday Sneak Peek</strong>: Teaser posts offering a glimpse of the exciting initiatives, events, or campaigns the nonprofit has in store for GivingTuesday.</li> <li><strong>Community Voices</strong>: Posts featuring stories and testimonials from members of the community including the people you serve, sharing why they support the nonprofit’s mission and encouraging others to do the same.</li> <li><strong>Call to Action</strong>: Posts providing a clear and concise action plan for GivingTuesday, outlining the various ways followers can get involved and make a positive impact on the day.</li> </ul> </div> </div> </div> <div class="section white "> <div class="container center-all"> <div class="fluid-cell _50-p" data-ix="scroll-in"> <div class="subheading">Make Swag, T-shirts, or Banners</div> <h2 class="fake-h3">GivingTuesday Logos </h2> <p><a href="https://www.givingtuesday.org/logos/" target="_blank" rel="noopener">Find all of the GivingTuesday logos and art files right here</a>! GivingTuesday is an open-source movement and we encourage your creativity. Make some T-shirts or posters! Include the logo on your social media graphics or embed them onto your website. Please feel free to change the logo and make it your own! Many organizations incorporate the GivingTuesday logo into their own logo or create a different version that speaks to their mission.</p> </div> <div class="fluid-cell _50-p center-object" data-ix="scroll-in"> <div class="in-cell-block border"> <p><img decoding="async" class="alignleft size-large wp-image-15276" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20819%201024'%3E%3C/svg%3E" alt="3 people wearing yellow shirts that have the GivingTuesday logo on it!" width="819" height="1024" data-lazy-srcset="https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-819x1024.png 819w, https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-240x300.png 240w, https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-768x960.png 768w, https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n.png 1080w" data-lazy-sizes="(max-width: 819px) 100vw, 819px" data-lazy-src="https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-819x1024.png" /><noscript><img decoding="async" class="alignleft size-large wp-image-15276" src="https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-819x1024.png" alt="3 people wearing yellow shirts that have the GivingTuesday logo on it!" width="819" height="1024" srcset="https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-819x1024.png 819w, https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-240x300.png 240w, https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n-768x960.png 768w, https://www.givingtuesday.org/wp-content/uploads/2023/08/317455112_674396720749607_3717438778650958742_n.png 1080w" sizes="(max-width: 819px) 100vw, 819px" /></noscript></p> </div> </div> </div> </div> <div id="digital" class="section tint no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >Other Digital Tactics</h2> </div> <div class="fluid-cell _100-p"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><img decoding="async" class="size-full wp-image-5136 alignright" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20288'%3E%3C/svg%3E" alt="A screenshot of an Outlook calendar invite that says "It's GivingTuesday" and a photo of an Apple Watch notification that says "It's GivingTuesday"" width="512" height="288" data-lazy-srcset="https://www.givingtuesday.org/wp-content/uploads/2021/09/calendar-invite.png 512w, https://www.givingtuesday.org/wp-content/uploads/2021/09/calendar-invite-300x169.png 300w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://www.givingtuesday.org/wp-content/uploads/2021/09/calendar-invite.png" /><noscript><img decoding="async" class="size-full wp-image-5136 alignright" src="https://www.givingtuesday.org/wp-content/uploads/2021/09/calendar-invite.png" alt="A screenshot of an Outlook calendar invite that says "It's GivingTuesday" and a photo of an Apple Watch notification that says "It's GivingTuesday"" width="512" height="288" srcset="https://www.givingtuesday.org/wp-content/uploads/2021/09/calendar-invite.png 512w, https://www.givingtuesday.org/wp-content/uploads/2021/09/calendar-invite-300x169.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></noscript>Send your supporters a calendar invite. Literally. Attach a calendar invite file to your email (or use something like </span><a href="https://www.addevent.com/event/SQ19852791" target="_blank" rel="noopener"><span style="font-weight: 400;">Add Event</span></a><span style="font-weight: 400;">). You should provide exact instructions for what you’d like them to do on GivingTuesday including a link if you want them to donate. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Add your GivingTuesday plans to your e-newsletters to build anticipation.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Over the Thanksgiving holiday make sure your staff’s email auto-responder mentions your upcoming GivingTuesday campaign with instructions for how to participate!</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Did you know that each year, an estimated<a href="https://doublethedonation.com/giving-tuesday/" target="_blank" rel="noopener"> $4-7 Billion USD in corporate matching gift funds goes unclaimed</a>? Ask your donors if their employers will match their donations to your cause! </span></li> </ul> </div> </div> </div> <div class="section white no-b-padding"> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >GivingTuesday Dos and Don'ts</h2> </div> <div class="fluid-cell _100-p"> <ul> <li>Don’t center the supporter as the single hero of your story. Make sure the story is always about “we;” what we can accomplish together, as a community.</li> <li>Don’t create exclusivity that hinges on haves and have-nots. Everyone has something to contribute. Make space for everyone who wants to get involved in your mission.</li> <li>Don’t believe in the fixed pie fallacy. It hurts the sector and also goes against the principles upon which GivingTuesday was founded: <a href="https://www.givingtuesday.org/blog/bringing-spirit-abundance-givingtuesday/" target="_blank" rel="noopener">there’s enough money for every nonprofit to get the support they need</a></li> <li>Don’t talk about how your organization doesn’t have overhead and that all donations go toward your mission. <a href="https://nonprofitaf.com/2017/04/how-the-focus-on-overhead-disenfranchises-communities-of-color-and-fans-the-flames-of-injustice/" target="_blank" rel="noopener">Read more about why.</a></li> <li><span style="font-weight: 500;">Do s</span><span style="font-weight: 500;">hift the tone of your GivingTuesday campaign from obligation to opportunity. Make it joyful. Try new things. Invite new people. Celebrate the change you’re creating in the world. </span></li> <li>Do make GivingTuesday your own.</li> </ul> </div> </div> </div> <div id="email" class="section tint "> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro"> <div class="subheading">Getting the Word Out</div> <h2>Sample Email Templates</h2> <p class="p-large">Don't snooze on email - it's the #1 conversion mechanism to donation. You don't need to send a bajillion emails, 2-3 on the day-of will suffice. </p> </div> <div class="fluid-cell _67-p"> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">To Supporters - Save the Date</div> </div> <nav class="fags-info w-dropdown-list"> <p><b>Subject Line: Join Us for GivingTuesday – the Global Day of Giving on Nov 28, 2023</b></p> <p><span style="font-weight: 400;">On December 3, 2024, people all around the world are coming together to tap into the power of human connection and strengthen communities and change our world. Will you be one of them? </span></p> <p><span style="font-weight: 400; color: #ff0000;">[Name of organization]</span><span style="font-weight: 400;"> will be participating in GivingTuesday and we need your help! </span></p> <p><span style="font-weight: 400;">By joining the GivingTuesday movement, you’re proving that in times of uncertainty, generosity can bring the whole world together. </span></p> <p><span style="font-weight: 400;">Here is how you can get ready to give:</span></p> <ol> <li style="font-weight: 400;" aria-level="1"><a href="https://www.addevent.com/event/Ak15902987" target="_blank" rel="noopener"><b>Mark your calendar</b></a> <span style="font-weight: 400; color: #ff0000;">[Link to a custom calendar invitation for Nov 28 that includes your organization’s donate link]</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"> </span><b>Give</b><span style="font-weight: 400;">. On December 3, go to </span><span style="font-weight: 400; color: #ff0000;">[insert your organization URL or GivingTuesday landing page]</span><span style="font-weight: 400;"> and give. You can also support our organization in these ways </span><span style="font-weight: 400;"><span style="color: #ff0000;">[insert link to a blog post that outlines other needs like a wishlist, virtual volunteer opportunities]</span></span></li> <li style="font-weight: 400;" aria-level="1"><b>Spread the word</b><span style="font-weight: 400;">. Encourage your friends and family to join you in creating real impact on December 3 by sharing what our mission means to you and why you support our organization (</span><a href="https://www.givingtuesday.org/givingtuesday-toolkit-for-givers/"><span style="font-weight: 400;">here are some ideas</span></a><span style="font-weight: 400;">). Make sure to use the hashtag #GivingTuesday and tag us so we can share!</span></li> </ol> <p><span style="font-weight: 400;">Let’s rally together to build stronger communities. </span></p> <p><span style="font-weight: 400;">Learn more at </span><span style="font-weight: 400; color: #ff0000;">[insert your organization URL]</span></p> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">To Board Members/Ambassadors Before GivingTuesday</div> </div> <nav class="fags-info w-dropdown-list"> <p><b>Subject line: |*FNAME*|, we need your help!</b></p> <p><span style="font-weight: 400;">Hi <span style="color: #ff0000;">[</span></span><span style="font-weight: 400; color: #ff0000;">board member name</span><span style="font-weight: 400;"><span style="color: #ff0000;">]</span>,</span></p> <p><span style="font-weight: 400;">GivingTuesday is only </span><span style="font-weight: 400; color: #ff0000;">[x]</span><span style="font-weight: 400;"> days away and</span><span style="font-weight: 400; color: #ff0000;"> [Organization]</span><span style="font-weight: 400;"> is starting to plan our big celebration. This is a big day for us, we’re aiming to raise </span><span style="font-weight: 400;"><span style="color: #ff0000;">[insert goal or a line about how much you raised last year or how you’re using the day to go big on your kick off for end of year]</span>. </span><span style="font-weight: 400;">This is where you come in. We’re asking all of our board members to help us rally our community and maximize GivingTuesday. Here are some ways that you can help. </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We’ve set a goal to achieve 100% giving by board members on December 3. </span><span style="font-weight: 400; color: #ff0000;">[Reminder about give/get if applicable]</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Help us organize matching funds for our organization. Matching funds provide great incentives for both new and existing donors and motivate them to act fast to double their impact on our cause. You can help by contributing to our matching grant pool and asking your networks to contribute too. </span><span style="font-weight: 400; color: #ff0000;">[Insert some more info about who you’ve reached out to already and some of your ideas about how you’ll organize your match]</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Help us spread the word. </span><span style="font-weight: 400; color: #ff0000;">Here’s link to a Google Drive folder</span><span style="font-weight: 400;"> with sample emails you can send to your friends and family and sample social media messages for LinkedIn or Facebook. Personalize these messages and share why our mission matters so much to you! <span style="color: #ff0000;">[insert link to a custom toolkit you make for them for easy sharing]</span></span> <ul> <li style="font-weight: 400;" aria-level="4"><span style="font-weight: 400;">Please also consider fundraising on our behalf.</span><span style="font-weight: 400; color: #ff0000;"> [insert information about your p2p program]</span></li> </ul> </li> </ul> <p><span style="font-weight: 400;">Thank you,</span><span style="font-weight: 400; color: #ff0000;"> [Name]</span><span style="font-weight: 400;">, for your ongoing commitment to </span><span style="font-weight: 400;"><span style="color: #ff0000;">[mission]</span>.</span><span style="font-weight: 400;"> We simply could not do this without you. Please contact us if you have any questions or need any assets to help with your outreach. Thanks in advance for making GivingTuesday 2023 our best yet!</span></p> <p><span style="font-weight: 400;">Sincerely,</span></p> <p><span style="font-weight: 400; color: #ff0000;">[Name][Title][Org]</span></p> </nav> </div> <div data-delay="0" class="faqs-dropdown w-dropdown"> <div class="faqs-toogle w-dropdown-toggle"> <div class="fake-h4">To Supporters - Give Today</div> </div> <nav class="fags-info w-dropdown-list"> <p><b>Subject line: Together we can</b></p> <p>In times of uncertainty, there’s a fundamental truth that gives us hope – that together we can do extraordinary things. Whether that’s through donations to community organizations or assisting neighbors with everyday tasks, generosity has been making a positive impact on the world. Together, acts of kindness and compassion have been driving forces in overcoming challenges and fostering a sense of global unity.</p> <p><span style="font-weight: 400; color: #ff0000;">[ORG]</span><span style="font-weight: 400;"> is participating in GivingTuesday today, the global day of unity and giving. As you know, our organization</span><span style="font-weight: 400; color: #ff0000;"> [Describe in 2-3 lines the critical work your organization is doing in your community and how your nonprofit will be participating] </span></p> <p><span style="font-weight: 400;">But we can’t do this without you! </span></p> <p><span style="font-weight: 400;">Not only do we need your support, we need your help to spread the word. Please tell your friends and family why you believe in our work and encourage them to support us too! </span></p> <p><span style="font-weight: 400;">Here’s how you can be a part of the generosity movement: </span><span style="font-weight: 400; color: #ff0000;"> [Insert bullet points for how supporters can contribute, details about any special plans you have for today, including links to livestreams, donate pages, social media challenges, etc.]</span></p> <p><span style="font-weight: 400;">Thank you for being a part of the </span><span style="font-weight: 400; color: #ff0000;">[Organization] </span><span style="font-weight: 400;">team. Together we can </span><span style="font-weight: 400; color: #ff0000;">[insert your mission].</span></p> </nav> </div> </div> </div> </div> <div id="pr" class="section white "> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <div class="subheading">Getting the Word Out</div> <h2 class="" >Sample Press Release</h2> <p class="p-large">News outlets are very interested in feel good stories and pitches that inspire people to take action in their community. What better way to get some media attention than on GivingTuesday? Here's a sample press release to get you started. </p> </div> <div class="fluid-cell _100-p"> <h5><b>How to use this template:</b></h5> <ul> <li style="font-weight: 400;" aria-level="1"><i><span style="font-weight: 400;">Add your campaign details in the press release template below. </span></i></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><i><span style="font-weight: 400;">Be sure to have someone in the contact space who is readily available and responsive</span></i></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><i><span style="font-weight: 400;">Add the details of how you want the public to engage in the day.</span></i></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><i><span style="font-weight: 400;">Circulate to your press outlets or include the release as a blog on your website. </span></i></li> </ul> <p><b>Contact:</b></p> <p><span style="font-weight: 400; color: #ff0000;">[CONTACT NAME]</span></p> <p><span style="font-weight: 400; color: #ff0000;">[CONTACT ORGANIZATION]</span></p> <p><span style="font-weight: 400; color: #ff0000;">[PHONE]</span></p> <p><span style="font-weight: 400; color: #ff0000;">[EMAIL]</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="color: #ff0000;"><b>[ ORGANIZATION NAME] </b></span><b>Celebrates GivingTuesday</b><b>, joining millions around the world participating in the global generosity movement on December 3, 2024</b></p> <p><span style="color: #ff0000;"><span style="font-weight: 400;">[INSERT LOCATION]</span> <span style="font-weight: 400;">[INSERT DATELINE]</span></span><span style="font-weight: 400;"> – This GivingTuesday, </span><span style="font-weight: 400; color: #ff0000;">[ORGANIZATION NAME]</span><span style="font-weight: 400;"> will inspire generosity by </span><span style="font-weight: 400; color: #ff0000;">[TOPLINE DETAILS OF CAMPAIGN]</span><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on December 3, 2024, and throughout the year.</span></p> <p><span style="font-weight: 400; color: #ff0000;">[ WHY YOUR ORGANIZATION JOINED GIVINGTUESDAY AND DETAILS OF YOUR INITIATIVE INCLUDING GOALS, PARTNERS AND PAST SUCCESS, IF APPLICABLE]</span></p> <p><span style="font-weight: 400; color: #ff0000;">[INSERT QUOTE FROM YOUR ORGANIZATION’S SPOKESPERSON ON THE ORGANIZATION’S GIVINGTUESDAY EFFORTS]</span></p> <p><span style="font-weight: 400;">GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past eleven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.</span></p> <p><span style="font-weight: 400;">People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts. GivingTuesday has raised billions of dollars for critical causes around the world and gets billions of impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities.</span></p> <p><span style="font-weight: 400;">“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year,” said Asha Curran, GivingTuesday’s CEO, and co-founder. “With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.” </span></p> <p><span style="font-weight: 400;">Those who are interested in joining </span><span style="font-weight: 400; color: #ff0000;">[ORGANIZATION NAME]</span><span style="font-weight: 400;">’s GivingTuesday initiative can visit </span><span style="font-weight: 400; color: #ff0000;">[URL]</span><span style="font-weight: 400;">. For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Instagram. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><b>About </b><span style="color: #ff0000;"><b>[INSERT ORGANIZATION NAME]</b></span></p> <p><span style="font-weight: 400; color: #ff0000;">[INSERT ORGANIZATION BOILERPLATE]</span></p> <p><span style="font-weight: 400;"> </span></p> <p><b>About GivingTuesday</b></p> <p><a href="http://givingtuesday.org"><span style="font-weight: 400;">GivingTuesday</span></a><span style="font-weight: 400;"> is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eleven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.</span></p> <p><span style="font-weight: 400;">Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe.</span></p> <p><span style="font-weight: 400;">###</span></p> <p> </p> </div> </div> </div> <div class="section tint "> <div class="container center-all "> <div class="fluid-cell _50-p " data-ix="scroll-in"> <h2 class="fake-h3">More Tools + Resources</h2> <p>Check out these resources for ideas, tactical tips, templates for social media and email, and more to create a successful GivingTuesday activation.</p> <ul> <li><strong><a href="https://www.givingtuesday.org/p2p-toolkit/">How to Rally Your Supporters to Run Your GivingTuesday Campaign For You! (P2P Toolkit)</a></strong></li> <li><a href="https://www.givingtuesday.org/how-to-organize-a-match-for-givingtuesday/" target="_blank" rel="noopener"><strong>How to Organize a Match for GivingTuesday</strong></a></li> <li><a href="https://www.givingtuesday.org/digital-youth-enagagement-for-nonprofits/" target="_blank" rel="noopener"><strong>Rallying Young People to Support Your Cause</strong></a></li> <li><a href="https://www.givingtuesday.org/how-to-rally-ambassadors-for-your-cause-on-givingtuesday/" target="_blank" rel="noopener"><strong>How to Rally Influencers and Ambassadors</strong></a></li> </ul> </div> <div class="fluid-cell _50-p center-object" data-ix="scroll-in"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givingtuesday.org/wp-content/uploads/2022/09/Toolkits-1.png"><noscript><img src="https://www.givingtuesday.org/wp-content/uploads/2022/09/Toolkits-1.png" alt=""></noscript> </div> </div> </div> <div class="section white "> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >More Great Resources From Our Partners</h2> </div> <div class="fluid-cell _100-p"> <p>Want more tips, ideas, and resources for planning an epic GivingTuesday campaign? Check out these resources from some of our friends and partners.</p> <ul> <li class="entry-title fusion-responsive-typography-calculated" data-fontsize="18" data-lineheight="27px"><a href="https://bloomerang.co/givingtuesday" target="_blank" rel="noopener">33+ GivingTuesday Ideas: Expert Tips and Campaigns to Try</a> (Bloomerang)</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://donatestock.com/blog/givingtuesday-stock-gifting-toolkit?&utm_source=GivingTuesdayOrg&utm_medium=NPO&utm_content=&utm_campaign=npotoolkit">Stock Gifting Toolkit for Nonprofits</a> (Donate Stock)</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://neonone.com/resources/guide/the-nonprofit-email-report-givingtuesday-and-year-end/">GivingTuesday Email Report</a> (NeonOne) *Click inside to find out what NOT to do in your subject line and just how many emails are required to have a successful GivingTuesday campaign</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://neonone.com/givingtuesday-resource-center/" target="_blank" rel="noopener">Crypto 101 for Nonprofits</a> (The Giving Block)</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://communitycentricfundraising.org/resources/" target="_blank" rel="noopener">Prioritize Communities. Reimagine Fundraising</a> (Community-Centric Fundraising)</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://wiredimpact.com/blog/3-nonprofit-storytelling-examples-engage-supporters" target="_blank" rel="noopener">3 Nonprofit Storytelling Examples That Engage Supporters</a> (WiredImpact)</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://www.nonprofitpro.com/article/segmentation-secrets-to-boost-revenue-on-giving-tuesday-and-at-year-end/" target="_blank" rel="noopener">Tips for Segmenting Your Email Lists</a> (NonprofitPro)</li> <li data-fontsize="18" data-lineheight="27px"><a href="https://www.givesmart.com/giving-tuesday-toolkit/" target="_blank" rel="noopener">GivingTuesday Success Toolkit</a> (GiveSmart)</li> </ul> </div> </div> </div> <div class="section tint "> <div class="container center" data-ix="scroll-in"> <div class="fluid-cell intro no-b-padding"> <h2 class="" >Questions?</h2> </div> <div class="fluid-cell _100-p"> <p><span style="font-weight: 400;"> </span></p> <p><img decoding="async" class="size-medium wp-image-20253 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20290'%3E%3C/svg%3E" alt="" width="300" height="290" data-lazy-srcset="https://www.givingtuesday.org/wp-content/uploads/2023/10/Lightbulb-blog-2-e1698105769965-300x290.png 300w, https://www.givingtuesday.org/wp-content/uploads/2023/10/Lightbulb-blog-2-e1698105769965.png 748w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://www.givingtuesday.org/wp-content/uploads/2023/10/Lightbulb-blog-2-e1698105769965-300x290.png" /><noscript><img decoding="async" class="size-medium wp-image-20253 alignleft" src="https://www.givingtuesday.org/wp-content/uploads/2023/10/Lightbulb-blog-2-e1698105769965-300x290.png" alt="" width="300" height="290" srcset="https://www.givingtuesday.org/wp-content/uploads/2023/10/Lightbulb-blog-2-e1698105769965-300x290.png 300w, https://www.givingtuesday.org/wp-content/uploads/2023/10/Lightbulb-blog-2-e1698105769965.png 748w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p> <p><span style="font-weight: 400;">Have questions or ideas about GivingTuesday? Want to share your plans with us so we can help spread the word? 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