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To se može postići orijentacijom na manje modele i jeftinije baterije. 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tooltip-copy-link transform rounded-[3px] absolute z-socialsShareBar -top-[190%] lg:-top-[160%] left-2/4 bg-tooltipBackground after:content-[''] after:block after:w-0 after:h-0 after:absolute after:-bottom-2.5 after:border-t-[0.85rem] after:border-t-tooltipBackground after:m-auto hidden max-lg:-translate-x-full max-lg:after:right-0 max-lg:after:border-l-[1rem] max-lg:after:border-l-transparent lg:after:border-r-[1rem] lg:after:border-r-transparent "> <div class="tooltip-content py-2 px-3.5 text-tooltipText whitespace-nowrap font-workSansRegular text-sm leading-4"> </div> </div> </div> </div> </div> </div> <div class="flex justify-center my-6" data-attribute-id="in-text-banner-wrapper">  <div id='div-gpt-ad-1697699401767-0'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1697699401767-0'); }); </script> </div> </div> <div data-attribute-id="wrapper-post-content" class="post-editor-content text-xl leading-8"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>Gledajući &scaron;to rade Kinezi, Ford je odlučio ići u smjeru proizvodnje pristupačnih električnih automobila. Jedan od preduvjeta za proizvodnju takvih vozila je smanjenje tro&scaron;kova. To se može postići orijentacijom na manje modele i jeftinije baterije.</p><div class="dynamic-intext-banner-wrapper flex justify-center items-center" data-attribute-id="dynamic-intext-banner-wrapper-1"> <div id="div-gpt-ad-1697634933320-0"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1697634933320-0'); }); </script> </div> </div> <p>Priča o Fordu započela je 1903. godine kad je započela proizvodnja Fordovog Modela A, koji je zahvaljujući proizvodnji na pokretnoj traci bio pouzdaniji i jeftiniji od tada&scaron;njih konkurenata. Sličnu priču s pristupačnim električnim vozilma, sada bi volio vidjeti izvr&scaron;ni direktor Forda <strong>Jim Farley</strong>. Ono &scaron;to nije jednostavno jest kako to raditi na profitabilan način.</p> <p><a href="https://electrek.co/2024/06/03/ford-doubles-down-affordable-evs-chinas-ev-bet-pays-off/">Electrec.co</a> koji je prenio ključne dijelove Farleyevog <a href="https://www.youtube.com/watch?v=olGdt0Gm8jM">intervjua</a> navodi kako on očekuje da će sljedeća generacija električnih automobila biti pristupačna većini Amerikanaca, a istovremeno profitabilna za kompanije koje ih proizvode. Ford se tu misli natjecati s najboljima, a on vjeruje kako su u ovom trenutku to Kinezi.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="683" src="https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-1024x683.jpg" alt="" class="wp-image-22695" srcset="https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-1024x683.jpg 1024w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-300x200.jpg 300w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-768x512.jpg 768w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-113x75.jpg 113w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-315x210.jpg 315w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-1000x667.jpg 1000w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-962x641.jpg 962w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1-360x240.jpg 360w, https://forbes.n1info.ba/wp-content/uploads/2024/01/2024-01-05T040154Z_362370291_RC2SA5ARZ2BD_RTRMADP_3_TESLA-CHINA-1200x800-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">The Tesla logo is seen through a charging station outside a store of the electric vehicle (EV) maker in Beijing, China January 4, 2024. REUTERS/Florence Lo</figcaption></figure><div class="dynamic-intext-banner-wrapper flex justify-center items-center" data-attribute-id="dynamic-intext-banner-wrapper-2"> <div id="div-gpt-ad-1697634953185-0"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1697634953185-0'); }); </script> </div> </div> <p>Kinezi su strate&scaron;ki krenuli u razvoj električnih automobila i to im se za sada isplatilo. Ford trenutno “tajno” radi na razvoju male električne platforme kako bi početkom ove godine podržao vi&scaron;e pristupačnijih modela. Istovremeno je odgodio veći električni SUV s tri reda sjedala. Na razvoju nove platforme angažirali su mali “tvornički tim s nekima od najboljih inženjera za električna vozila na svijetu”. U tom timu puno je stručnjaka iz Tesle i Applea.</p> <p>“Oni stvaraju potpuno drugačiji pristup, drugačiji proizvod po drugačijoj cijeni s puno manjom baterijom i drugačijom kemijom.” – rekao je Farley.</p> <p>Bitan razlog zbog kojeg Ford mijenja planove su tro&scaron;kovi. Farley je spomenuo kako su NCM baterije s kobaltom, litijem i niklom vrlo te&scaron;ke i skupe. Na primjer, takva baterija za električni kamionet F-150 Lightning mogla bi ko&scaron;tati 30 do 40 tisuća dolara.</p><div class="dynamic-intext-banner-wrapper flex justify-center items-center" data-attribute-id="dynamic-intext-banner-wrapper-3"> <div id="div-gpt-ad-1697634973931-0"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1697634973931-0'); }); </script> </div></div> <p>Izvr&scaron;ni direktor Forda dodaje kako je Ford prva kompanija koja će investirati u jeftine baterije koje će se proizvoditi u tvornici u Michiganu. Prvi će ih i ponuditi na američkom trži&scaron;tu. Suradnjom s vodećim globalnim proizvođačem baterija CATL-om rije&scaron;ili su problem intelektualnih prava te ih planiraju sami proizvoditi.</p> <p>Ipak, s obzirom da je potražnja za električnim vozilima sporija od očekivane, Ford će se istovremeno vi&scaron;e okrenuti hibridima.</p> <div class="see-more border rounded-md p-4 my-6 shadow-boxShadow " data-attribute-id="related-news-box-wrapper"> <div class="news-wrap pt-4 grid grid-cols-1 gap-3.5 xl:grid-cols-2 xl:gap-2.5 "> <article class="card-wrap flex gap-2 xl:mb-0 "> <a class="relative inline-block h-fit" href="https://forbes.n1info.ba/aktuelnosti/svjetski-press-kongres-u-sarajevu-bjeloruski-novinar-u-egzilu-stanislav-ivashkevich-o-represiji-rezima-lukasenko-nam-je-porucio-zapamtite-da-imate-porodice/" data-attribute-id="related-news-image-0"> <img decoding="async" width="113" height="75" src="https://forbes.n1info.ba/wp-content/uploads/2024/06/press-3491054_1920-113x75.jpg" class="w-[113px] aspect-[3/2] object-cover rounded 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