CINXE.COM
Social Media Marketing Strategy for First Responders
<!DOCTYPE html> <html class="no-js"> <head> <!-- Basic Page Needs ================================================== --> <meta charset="utf-8"> <link rel="shortcut icon" href="assets/images/icons/globefavico.png" type="image/x-icon" /> <title>Social Media Marketing Strategy for First Responders</title> <meta name="description" content="Hear real-world case studies and inspiration led by public information officers by attending our social media marketing courses. Fuel your social media plan through strategic content creation, video, community engagement, crisis comms, and more."> <meta name="google-site-verification" content="teOZBCcjc6rRct2qTVmWyQZwEsMfsFrMnKxBiIJmWEQ" /> <base href="https://socialmediastrategiessummit.com/"> <!-- Mobile Specific Metas ================================================== --> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=device-width, initial-scale=1"> <!-- START - Facebook Open Graph, Google+ and Twitter Card Tags 1.6.3 --> <meta property="og:locale" content="en_US"/> <meta property="og:site_name" content="Social Media Strategies Summit"/> <meta property="og:title" content="Speaker"/> <meta property="og:description" content=""/> <meta property="og:url" content="https://socialmediastrategiessummit.com/first-responders-2025/speakers/speaker/"/> <meta property="og:type" content="website"/> <meta property="og:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M273 - Social Share Image.jpg"/> <!-- Twitter Cards --> <meta name="twitter:card" content="summary"> <meta name="twitter:url" content="https://socialmediastrategiessummit.com/first-responders-2025/speakers/speaker/"> <meta name="twitter:title" content="Speaker"> <meta name="twitter:description" content="Hear real-world case studies and inspiration led by public information officers by attending our social media marketing courses. Fuel your social media plan through strategic content creation, video, community engagement, crisis comms, and more."> <meta name="twitter:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M273 - Social Share Image.jpg"> <!-- Twitter Bootstrs CSS --> <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css" integrity="sha384-BVYiiSIFeK1dGmJRAkycuHAHRg32OmUcww7on3RYdg4Va+PmSTsz/K68vbdEjh4u" crossorigin="anonymous"> <!-- Ionicons Fonts Css --> <link rel="stylesheet" href="/assets/templates/smss/css/ionicons.min.css"> <!-- owl craousel css --> <link rel="stylesheet" href="/assets/templates/smss/css/owl.carousel.css"> <link rel="stylesheet" href="/assets/templates/smss/css/owl.theme.css"> <link rel="stylesheet" href="/assets/templates/smss/css/jquery.fancybox.css"> <!-- template main css file --> <link rel="stylesheet" href="/assets/templates/smss/css/main-2022.css?v=15"> <link rel="stylesheet" href="/assets/templates/smss/css/buttons-2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/agenda2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/social-likes_flat.css"> <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.4.0/css/font-awesome.min.css"> <link rel="stylesheet" href="/assets/templates/digital-summit/css/font-awesome.brands.css"> <!-- responsive css --> <link rel="stylesheet" href="/assets/templates/smss/css/responsive-2022.css?v=86"> <!-- Template Javascript Files ================================================== --> <!-- modernizr js --> <script src="/assets/templates/smss/js/vendor/modernizr-2.6.2.min.js"></script> <!-- jquery --> <script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script> <!-- owl carouserl js --> <script src="/assets/templates/smss/js/owl.carousel.min.js" defer></script> <!-- bootstrap js --> <script src="/assets/templates/smss/js/bootstrap.min.js"></script> <script src="/assets/templates/smss/js/social-likes.min.js"></script> <!-- slider js --> <script src="/assets/templates/smss/js/slider.js" defer></script> <script src="/assets/templates/smss/js/jquery.fancybox.js" defer></script> <!-- template main js --> <!-- BEGIN LivePerson Monitor. --> <script> window.lpTag=window.lpTag||{};if(typeof window.lpTag._tagCount==='undefined'){window.lpTag={site:'71060744'||'',section:lpTag.section||'',autoStart:lpTag.autoStart===false?false:true,ovr:lpTag.ovr||{},_v:'1.6.0',_tagCount:1,protocol:'https:',events:{bind:function(app,ev,fn){lpTag.defer(function(){lpTag.events.bind(app,ev,fn);},0);},trigger:function(app,ev,json){lpTag.defer(function(){lpTag.events.trigger(app,ev,json);},1);}},defer:function(fn,fnType){if(fnType==0){this._defB=this._defB||[];this._defB.push(fn);}else if(fnType==1){this._defT=this._defT||[];this._defT.push(fn);}else{this._defL=this._defL||[];this._defL.push(fn);}},load:function(src,chr,id){var t=this;setTimeout(function(){t._load(src,chr,id);},0);},_load:function(src,chr,id){var url=src;if(!src){url=this.protocol+'//'+((this.ovr&&this.ovr.domain)?this.ovr.domain:'lptag.liveperson.net')+'/tag/tag.js?site='+this.site;}var s=document.createElement('script');s.setAttribute('charset',chr?chr:'UTF-8');if(id){s.setAttribute('id',id);}s.setAttribute('src',url);document.getElementsByTagName('head').item(0).appendChild(s);},init:function(){this._timing=this._timing||{};this._timing.start=(new Date()).getTime();var that=this;if(window.attachEvent){window.attachEvent('onload',function(){that._domReady('domReady');});}else{window.addEventListener('DOMContentLoaded',function(){that._domReady('contReady');},false);window.addEventListener('load',function(){that._domReady('domReady');},false);}if(typeof(window._lptStop)=='undefined'){this.load();}},start:function(){this.autoStart=true;},_domReady:function(n){if(!this.isDom){this.isDom=true;this.events.trigger('LPT','DOM_READY',{t:n});}this._timing[n]=(new Date()).getTime();},vars:lpTag.vars||[],dbs:lpTag.dbs||[],ctn:lpTag.ctn||[],sdes:lpTag.sdes||[],ev:lpTag.ev||[]};lpTag.init();}else{window.lpTag._tagCount+=1;} </script> <!-- END LivePerson Monitor. --> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://socialmediastrategiessummit.com/", "name": "Social Media Strategies Summit" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://socialmediastrategiessummit.com/first-responders-2025/", "name": "First Responders April 2025" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://socialmediastrategiessummit.com/first-responders-2025/speakers/", "name": "Speakers" } }, { "@type": "ListItem", "position": 4, "item": { "@id": "https://socialmediastrategiessummit.com/first-responders-2025/speakers/speaker/", "name": "Speaker" } } ] } </script> <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Corporation", "@id" : "https://gsmiweb.com", "legalName" : "Global Strategic Management Institute", "description" : "GSMI is a conference production company based in San Diego and San Francisco, with a footprint in over 100 countries.", "url" : "https://gsmiweb.com", "telephone" : "8884094418", "address" : { "@type" : "PostalAddress", "streetAddress" : "1501 India St. #103-60", "addressLocality" : "San Diego", "postalCode" : "92101", "addressCountry" : "United States" }, "logo" : "https://gsmiweb.com/assets/images/gsmi.png", "sameAs" : [ "https://www.facebook.com/GSMIweb/", "https://twitter.com/GSMIonline/", "https://www.linkedin.com/company/global-strategic-management-institute/", "https://www.youtube.com/user/gsmivideo" ] } </script> <style media="screen"> #call-to-action { background-color: #086fb7; } .section-title h1 { color: #176dbd; } h2, .section-title h2 { color: #176dbd; } .speaker-name a { color: #176dbd!important; } .hero h2 { color: #ffffff; } </style> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M3567K');</script> <!-- End Google Tag Manager --> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit-firstrespondersapril2024"></script> </head> <body> <header> <div class="container"> <!-- Google Tag Manager --> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-M3567K" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager --> <div id="top-bar" class="navbar-fixed-top animated-header"> <div class="container header-container"> <div class="navbar-header"> <!-- responsive nav button --> <button type="button" class="navbar-toggle" data-toggle="collapse" data-target=".navbar-collapse"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> <!-- /responsive nav button --> <!-- logo --> <div class="navbar-brand" style=""> <a href="first-responders-2025/"><img src="assets/client_files/images/2025/smss-nav-first-responders-2025.png" alt="logo" id="header-logo" class="desktop-logo"></a> </div> <!-- /logo --> </div> <!-- main menu --> <nav class="navbar navbar-collapse navbar-expand-sm navbar-right"> <div class="main-menu"> <ul class="nav navbar-nav navbar-right"> <li class=" dropdown menu0"><a href="javascript:showMenu(0)"><span><i class="fa fa-angle-down"></i> Summit</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/summit/agenda-at-a-glance/">Agenda at a Glance</a></li> <li class="menu-item"><a href="first-responders-2025/summit/agenda-at-a-glance/#page=page-1">Pre-Summit Workshop</a></li> <li class="menu-item"><a href="first-responders-2025/summit/attendee-faq.html">Attendee FAQ</a></li> <li class="menu-item menu-highlight"><a href="first-responders-2025/summit/download-program.html">Download Program</a></li> </ul> </div> </li><li class=" dropdown menu1"><a href="javascript:showMenu(1)"><span><i class="fa fa-angle-down"></i> Sponsor</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html">Become a Sponsor</a></li> <li class="menu-item"><a href="first-responders-2025/sponsor/partner-with-us.html">Become a Media Partner</a></li> </ul> </div> </li><li class=" dropdown menu2"><a href="javascript:showMenu(2)"><span><i class="fa fa-angle-down"></i> Speakers</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/speakers/presenting-thought-leaders/">Summit Speakers</a></li> <li class="menu-item"><a href="first-responders-2025/speakers/apply-to-speak.html">Apply to Speak</a></li> </ul> </div> </li><li><a href="first-responders-2025/pricing.html"><span>Pricing</span></a> </li><li class=" dropdown menu4"><a href="javascript:showMenu(4)"><span><i class="fa fa-angle-down"></i> Contact</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/contact/contact-us.html">Contact Us</a></li> <li class="menu-item"><a href="first-responders-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html">Sponsor</a></li> <li class="menu-item"><a href="first-responders-2025/speakers/apply-to-speak.html">Become a Speaker</a></li> </ul> </div> </li> <li><a href="https://reg.unityeventsolutions.com/se/SMSSFR2025M287/ATT" data-section="#events" class="reg" target="_top">Register</a></li> </ul> </div> </nav> <!-- /main nav --> </div> </div> <div class="header-inner" style="max-width:1280px; border-bottom: 0;"> <div class="speaker-page-photo-column"> <div style="text-align: center; width: 100%;"> <div style="width: 100%; margin: 0 auto;"><img src="/assets/components/phpthumbof/cache/Joseph%20Porcelli%202.57240fdffce374b37d3299a6f52211c4.0d2f0b73e680400a83df044660a0acf2.jpg" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Joseph Porcelli</h1> <span class="inner-sub">Global Public Agency Lead<br>Nextdoor</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/josephporcelli" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Nextdoor.454db32c50bad36c920ec824b8702604.dfd5998285e6735f254cddae191b89e9.jpg" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Joseph joined Nextdoor in May of 2014 and serves as Global Public Agency Lead. In his role, Joseph manages local, state, and federal relationships and Crisis Response in the US and Canada and serves as an internal partner to global public agency teams and country managers. </p> <p>Before joining Nextdoor, Joseph established the Community Engagement consulting practice at GovDelivery (now Granicus) and created and managed National Preparedness Community (Community.FEMA.gov) on behalf of FEMA. Joseph also served as the nation's first Community Engagement Strategist for the Department of Homeland Security, and he worked for the Boston Police Department. </p> <p>You can connect with Joseph on Twitter at @JosephPorcelli and Nextdoor at @Nextdoor.</p> <p>Joseph received a BA in Marketing and Business Management at Saint Michael's College and a Nonprofit Management and Leadership certificate at the Questrom School of Business this spring, completed from Havard's National Preparedness Leadership Initiative. </p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Joseph Porcelli’s Sessions</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT — Wednesday, April 23, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-one/755-a.m.800-a.m.-pt.html" >Welcome Remarks by Summit Emcee</a></h3> </div><div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT — Thursday, April 24, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-two/755-a.m.800-a.m.-pt.html" >Welcome Remarks by Summit Emcee</a></h3> </div><div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 9:30 a.m.– 9:45 a.m. PT — Thursday, April 24, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-two/930-a.m.-945-a.m.-pt.html" >Panel: What You Need to Know About Nextdoor</a></h3> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div> <!-- Footer Section Start --> <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-june-2025/">Government June 2025</a></li> <li style="list-style-type:none;"><a href="virtual-conference-june-2025/">Corporate June 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li style="list-style-type:none;"><a href="government-december-2025/">Government December 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#ed84838b82ad9e828e848c81808889848c9e999f8c99888a84889e9e9880808499c38e8280"><span class="__cf_email__" data-cfemail="a4cdcac2cbe4d7cbc7cdc5c8c9c1c0cdc5d7d0d6c5d0c1c3cdc1d7d7d1c9c9cdd08ac7cbc9">[email protected]</span></a> </div> </div> </div> </footer> <!-- /#footer --> <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2025 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script> <!-- Unity UTM Capture - turn on jquery in template--> <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script> <!-- END Unity UTM Capture--> <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>