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critical factor to consider when planning a top-notch event is to ensure you have a customer-first mindset. Gone are the days of expecting to sell out a conference by booking a flashy destination resort or a highly-sought after band. Today’s customers want to know what they will gain by attending your event. </p><a href="#Form" class="button white w-button">Download Your Copy <span class="button-arrow">↓</span></a> </div><img width="455" alt="" src="https://cdn.prod.website-files.com/5dddb822e72ac717c53ff86a/63db315ae8041748bc5440ff_book-confs.png" class="hero-image gated-resource" /> </div> </div> <section id="Form" class="section grey-background"> <div class="_2col-lead-form"> <div class="left-text"> <h1 class="h2 resource-section">What's Inside?</h1> <div class="rich-text-block-2 w-richtext"> <p>Annual conferences are an amazing way to build deeper relationships with your customers, resulting in increased customer loyalty, valuable insight, enhanced customer success, and additional sales. Realizing these benefits, however, requires careful consideration of several important factors, such as your purpose, budget, and event format. </p> <p>But the most critical factor to consider when planning a top-notch event is to ensure you have a customer-first mindset. Gone are the days of expecting to sell out a conference by booking a flashy destination resort or a highly-sought after band. Today’s customers want to know what they will gain by attending your event. This guide presents a framework for planning annual customer conferences that stand out from the crowd and leave clients eager to confidently use your product or service. </p> </div> </div> <div id="CTA" class="form-container"> <div class="form-header large">Download Your Copy</div> <div class="form-block-guides-cms w-form"> <form id="Resources-Download-Form" name="wf-form-Resources-Download-Form" data-name="Resources Download Form" method="get" class="form-guides-cms" data-wf-page-id="62feac130f6fd3bc3878bfb9" data-wf-element-id="7934bb5e-70d8-02ee-b078-cf6851b037fe"> <div class="w-embed"><input type="hidden" name="Resource Title" value="The Ultimate Guide to Annual Customer Conferences " /></div><label for="First-Name" class="field-label">First Name*</label><input class="text-field w-input" maxlength="256" name="First-Name" data-name="First Name" placeholder="First Name" type="text" id="First-Name" required="" /><label for="Last-Name" class="field-label">Last Name*</label><input class="text-field w-input" maxlength="256" name="Last-Name" data-name="Last Name" placeholder="Last Name" type="text" id="Last-Name" required="" /><label for="Company" class="field-label">Company*</label><input class="text-field w-input" maxlength="256" name="Company" data-name="Company" placeholder="Company" type="text" id="Company" required="" /><label for="Email" class="field-label">Work Email*</label><input class="text-field w-input" maxlength="256" name="Email" data-name="Email" placeholder="han.solo@falcon.co" type="email" id="Email" required="" /><label for="Phone-number" class="field-label">Phone Number</label><input class="text-field w-input" maxlength="256" name="Phone-number" data-name="Phone Number" placeholder="312-867-5309" type="tel" id="Phone-number" /> <div data-sitekey="6Lf5a3seAAAAAKmWhAvjYhJTXR7skjMGcse-sy5m" class="w-form-formrecaptcha g-recaptcha g-recaptcha-error g-recaptcha-disabled"></div> <div class="w-embed w-script"><input type="hidden" id="gclid" name="google gclid" value="" /> <input type="hidden" id="source" name="source" value="" /> <input type="hidden" id="medium" name="medium" value="" /> <input type="hidden" id="campaign" name="google campaign" value="" /> <input type="hidden" id="adgroup" name="adgroup" value="" /> <input type="hidden" id="keyword" name="keyword" value="" /> <input type="hidden" id="term" name="search term" value="" /> <input type="hidden" id="referral" name="referral" value="" /> <input type="hidden" id="full-url" name="full-url" value="" /> <script language="JavaScript"> var url_string = window.location.href; var url = new URL(url_string); var gclid = url.searchParams.get("gclid1"); var s = url.searchParams.get("utm_source"); var m = url.searchParams.get("utm_medium"); var c = url.searchParams.get("cid1"); var a = url.searchParams.get("aid1"); var k = url.searchParams.get("kw1"); var t = url.searchParams.get("utm_term"); document.getElementById("gclid").value = gclid; document.getElementById("source").value = s; document.getElementById("medium").value = m; document.getElementById("campaign").value = c; document.getElementById("adgroup").value = a; document.getElementById("keyword").value = k; document.getElementById("term").value = t; document.getElementById("referral").value = document.referrer; document.getElementById("full-url").value = url_string; </script> </div><input type="submit" data-wait="Please wait..." class="button form w-button" value="Submit" /> <p class="opt-in">By clicking Submit, you agree to BigMarker's <a href="/legal/msa" target="_blank" class="link opt-in">MSA</a> and <a href="/legal/privacy-policy" target="_blank" class="link opt-in">Privacy Policy</a>, and you consent to receiving emails about BigMarker products and offers. 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