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Digital Fairness & Personalized Advertising: FEDMA calls for a holistic approach before moving to new legislation | Federation of European Data and Marketing
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.hustle-layout .hustle-group-content h5:not([class*="forminator-"]) {margin: 0 0 10px;font: 700 14px/1.4em Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content h5:not([class*="forminator-"]):last-child {margin-bottom: 0;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-group-content h5:not([class*="forminator-"]) {margin: 0 0 10px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-group-content h5:not([class*="forminator-"]):last-child {margin-bottom: 0;}}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content h6:not([class*="forminator-"]) {margin: 0 0 10px;font: 700 12px/1.4em Open Sans;font-style: normal;letter-spacing: 0px;text-transform: uppercase;text-decoration: none;}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content h6:not([class*="forminator-"]):last-child {margin-bottom: 0;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-group-content h6:not([class*="forminator-"]) {margin: 0 0 10px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-group-content h6:not([class*="forminator-"]):last-child {margin-bottom: 0;}}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ol:not([class*="forminator-"]),.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ul:not([class*="forminator-"]) {margin: 0 0 10px;}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ol:not([class*="forminator-"]):last-child,.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ul:not([class*="forminator-"]):last-child {margin-bottom: 0;}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content li:not([class*="forminator-"]) {margin: 0 0 5px;font: normal 14px/1.45em Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content li:not([class*="forminator-"]):last-child {margin-bottom: 0;}@media screen and (min-width: 783px) {.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ol:not([class*="forminator-"]),.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ul:not([class*="forminator-"]) {margin: 0 0 20px;}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ol:not([class*="forminator-"]):last-child,.hustle-ui.module_id_1 .hustle-layout .hustle-group-content ul:not([class*="forminator-"]):last-child {margin: 0;}}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-group-content li:not([class*="forminator-"]) {margin: 0 0 5px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-group-content li:not([class*="forminator-"]):last-child {margin-bottom: 0;}}.hustle-ui.module_id_1 .hustle-layout .hustle-group-content blockquote {margin-right: 0;margin-left: 0;}.hustle-ui.module_id_1 .hustle-popup-mask {background-color: rgba(51,51,51,0.9);} .hustle-ui.module_id_1 .hustle-layout .hustle-layout-form {margin: 0px 0px 0px 0px;padding: 20px 20px 20px 20px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}.hustle-ui.module_id_1 .hustle-form .hustle-form-fields {display: block;}.hustle-ui.module_id_1 .hustle-form .hustle-form-fields .hustle-field {margin-bottom: 1px;}.hustle-ui.module_id_1 .hustle-form .hustle-form-fields .hustle-button {width: 100%;} .hustle-ui.module_id_1 .hustle-field .hustle-input {margin: 0;padding: 9px 10px 9px 10px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;font: normal 13px/18px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-align: left;}.hustle-ui.module_id_1 .hustle-field .hustle-input + .hustle-input-label {padding: 9px 10px 9px 10px;border-width: 0px 0px 0px 0px;border-style: solid;border-color: transparent;font: normal 13px/18px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-align: left;} .hustle-ui.module_id_1 .hustle-select2 + .select2 {box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);-moz-box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);-webkit-box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);}.hustle-ui.module_id_1 .hustle-select2 + .select2 .select2-selection--single {margin: 0;padding: 0 10px 0 10px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;background-color: #FFFFFF;}.hustle-ui.module_id_1 .hustle-select2 + .select2 .select2-selection--single .select2-selection__rendered {padding: 9px 0 9px 0;font: normal 13px/18px Open Sans;font-style: normal;}.hustle-ui.module_id_1 .hustle-select2 + .select2 + .hustle-input-label {font: normal 13px/18px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-align: left;} .hustle-ui.module_id_1 .hustle-form .hustle-radio span[aria-hidden] {border-width: 0px 0px 0px 0px;border-style: solid;}.hustle-ui.module_id_1 .hustle-form .hustle-radio span:not([aria-hidden]) {font: normal 12px/20px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;} .hustle-ui.module_id_1 .hustle-form .hustle-checkbox:not(.hustle-gdpr) span[aria-hidden] {border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}.hustle-ui.module_id_1 .hustle-form .hustle-checkbox:not(.hustle-gdpr) span:not([aria-hidden]) {font: normal 12px/20px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-form .hustle-checkbox:not(.hustle-gdpr) span[aria-hidden] {border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-form .hustle-checkbox:not(.hustle-gdpr) span:not([aria-hidden]) {font: normal 12px/20px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}} .hustle-ui.module_id_1 .hustle-form button.hustle-button-submit {padding: 2px 16px 2px 16px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;font: bold 13px/32px Open Sans;font-style: normal;letter-spacing: 0.5px;text-transform: none;text-decoration: none;} .hustle-ui.module_id_1 .hustle-form .hustle-form-options {margin: 10px 0px 0px 0px;padding: 20px 20px 20px 20px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-form .hustle-form-options {margin: 10px 0px 0px 0px;padding: 20px 20px 20px 20px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);-moz-box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);-webkit-box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);}} .hustle-ui.module_id_1 .hustle-form .hustle-form-options .hustle-group-title {display: block;margin: 0 0 20px;padding: 0;border: 0;font: bold 13px/22px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-form .hustle-form-options .hustle-group-title {font: bold 13px/22px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}} .hustle-ui.module_id_1 .hustle-layout-form .hustle-checkbox.hustle-gdpr {margin: 10px 0px 0px 0px;}.hustle-ui.module_id_1 .hustle-layout-form .hustle-checkbox.hustle-gdpr span[aria-hidden] {border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}.hustle-ui.module_id_1 .hustle-layout-form .hustle-checkbox.hustle-gdpr span:not([aria-hidden]) {font: normal 12px/1.7em Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout-form .hustle-checkbox.hustle-gdpr {margin: 10px 0px 0px 0px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout-form .hustle-checkbox.hustle-gdpr span[aria-hidden] {border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout-form .hustle-checkbox.hustle-gdpr span:not([aria-hidden]) {font: normal 12px/1.7em Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}} .hustle-ui.module_id_1 .hustle-layout .hustle-error-message {margin: 20px 0px 0px 0px;}.hustle-ui.module_id_1 .hustle-layout .hustle-error-message p {font: normal 12px/20px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}@media screen and (min-width: 783px) {.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-error-message {margin: 20px 0px 0px 0px;}.hustle-ui:not(.hustle-size--small).module_id_1 .hustle-layout .hustle-error-message p {font: normal 12px/20px Open Sans;font-style: normal;letter-spacing: 0px;text-transform: none;text-decoration: none;text-align: left;}} .hustle-ui.module_id_1 .hustle-success {padding: 40px 40px 40px 40px;border-width: 0px 0px 0px 0px;border-style: solid;border-radius: 0px 0px 0px 0px;}.hustle-ui.module_id_1 .hustle-success-content b,.hustle-ui.module_id_1 .hustle-success-content strong {font-weight: bold;}.hustle-ui.module_id_1 .hustle-success-content blockquote {margin-right: 0;margin-left: 0;} .hustle-ui.module_id_1 .hustle-layout .hustle-group-content blockquote {border-left-color: #38C5B5;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe 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#707070;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper{ background: #fff; border-radius: 6px; box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0.16);}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper .hustle-button-close .hustle-icon-close::before{ color: #707070;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p,.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ text-align: center; font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper{ background: #fff; border-radius: 6px; box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0.16);}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper .hustle-button-close .hustle-icon-close::before{ color: #707070;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p,.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ text-align: center; font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ color: #000; font-size: 40px; font-weight: 500; line-height: 1;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper{ background: #fff; border-radius: 6px; box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0.16);}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper .hustle-button-close .hustle-icon-close::before{ color: #707070;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p,.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ text-align: center; font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ color: #000; font-size: 40px; font-weight: 500; line-height: 1;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p{ color: #009fe3; font-size: 17px; font-weight: 600;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper{ background: #fff; border-radius: 6px; box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0.16);}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper .hustle-button-close .hustle-icon-close::before{ color: #707070;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p,.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ text-align: center; font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe 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#0053a2; margin: 0 auto;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body .hustle-layout-form .hustle-form .hustle-form-fields{ display: flex; flex-direction: column; gap: 15px;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper{ background: #fff; border-radius: 6px; box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0.16);}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-main-wrapper .hustle-button-close .hustle-icon-close::before{ color: #707070;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p,.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ text-align: center; font-family: 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.hustle-layout-body .hustle-layout-form .hustle-form .hustle-form-fields{ display: flex; flex-direction: column; gap: 15px;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body .hustle-layout-form .hustle-form .hustle-field input{ border-radius: 6px; border: 1px solid #707070; background-color: #fff; order: 2; font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body .hustle-layout-form .hustle-form .hustle-button-submit{ width: 161px; border-radius: 6px; box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0.16); background-color: #009fe3; align-self: flex-end; font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-layout-body .hustle-layout-form .hustle-form 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p{ font-family: \"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif;}.hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content p{ font-size: 20px;} @media(min-width: 768px){ .hustle-ui.hustle_module_id_1[data-id="1"] .hustle-layout .hustle-content .hustle-group-content h2{ font-size: 60px;} }</style><link rel="icon" href="https://www.fedma.org/wp-content/uploads/2022/11/FAVICON.png" sizes="32x32" /> <link rel="icon" href="https://www.fedma.org/wp-content/uploads/2022/11/FAVICON.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.fedma.org/wp-content/uploads/2022/11/FAVICON.png" /> <meta name="msapplication-TileImage" content="https://www.fedma.org/wp-content/uploads/2022/11/FAVICON.png" /> </head> <body class="post-template-default single single-post postid-7293 single-format-standard woocommerce-block-theme-has-button-styles with_aside aside_right 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Fairness & Personalized Advertising: FEDMA calls for a holistic approach before moving to new legislation</h1> <div class="post-meta clearfix"> <div class="author-date"> <span class="date"> <i class="icon-clock"></i> <time class="entry-date updated" datetime="2024-10-10T15:51:14+02:00" itemprop="datePublished" >10 October 2024</time> <meta itemprop="dateModified" content="2024-10-10T15:51:14+02:00"/> </span> <meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage"/> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization" style="display:none;"> <meta itemprop="name" content="Federation of European Data and Marketing"/> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://www.fedma.org/wp-content/uploads/2023/02/FEDMA_LogoFinal-01.png" itemprop="url" content="https://www.fedma.org/wp-content/uploads/2023/02/FEDMA_LogoFinal-01.png"/> </div> </div> </div> </div> </div> </div> </div> <div class="column one single-photo-wrapper image"> <div class="mcb-column-inner"> <div class="image_frame scale-with-grid disabled"> <div class="image_wrapper"> <div itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><img width="800" height="450" src="https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1.jpg" class="scale-with-grid wp-post-image" alt="" decoding="async" srcset="https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1.jpg 800w, https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1-200x113.jpg 200w, https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1-768x432.jpg 768w, https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1-133x75.jpg 133w, https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1-480x270.jpg 480w" sizes="(max-width:767px) 480px, (max-width:800px) 100vw, 800px" /><meta itemprop="url" content="https://www.fedma.org/wp-content/uploads/2024/10/shutterstock_1132528376-800x450-1.jpg"/><meta itemprop="width" content="800"/><meta itemprop="height" content="450"/></div> </div> </div> </div> </div> </div> </header> <div class="post-wrapper-content"> <div class="mfn-builder-content mfn-default-content-buider"><section class="section mcb-section mfn-default-section mcb-section-8c3a02b72 default-width" style="" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-8c3a02b72"><div class="wrap mcb-wrap mcb-wrap-ecba6270a one tablet-one laptop-one mobile-one clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="" ><div class="mcb-wrap-inner mcb-wrap-inner-ecba6270a mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-ac82c0f33 one laptop-one tablet-one mobile-one column_column" style="" ><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-ac82c0f33 mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style=""><p>Last week, the European Commission published its long-awaited report on the fitness check of EU consumer law on digital fairness. Aimed at assessing whether the current regulatory framework sufficiently addresses the challenges of a rapidly evolving digital environment, the report portrays a multifaceted picture with problematic practices unclearly tackled by existing rules, while stressing the need for a holistic approach and further assessments.</p> <p>Among the practices analyzed in the report, personalized advertising leveraging consumers’ vulnerabilities seems lacking a clear regulatory framework. Even looking at the ban on personalized ads based on sensitive data under the Digital Services Act (DSA), the Fitness Check points out that it only applies to online platforms and it may not cover <i>consumer data that could be broadly considered as sensitive in the B2C context, e.g. data regarding behaviors or mental states such as emotions, moods or thoughts, or data regarding negative events such as relationship problems, death of a family member, financial challenges or gambling problems.</i></p> <p>More broadly, according to the Fitness Check, commercial personalization in the form of advertising, pricing, and recommender systems still raises significant concerns among consumers who find difficult to understand how their personal data is used, and how to opt-out of personalized content. The section on personalisation therefore concludes that an effective response would require further assessment under both consumer protection and data protection frameworks.</p> <p><strong>FEDMA agrees that online advertising that target consumers' vulnerabilities is an unethical practice which exploits individuals’ weaknesses, potentially harming their well-being and autonomy, but also undermining the advertising industry’s credibility and long-term sustainability. However, this does not mean that new rules are necessary.</strong></p> <p style="padding-left: 40px;">First, the report itself concedes that <i>manipulative or opaque personalization practices could entail a breach of several GDPR provisions</i>. Indeed, companies should always consider the impact on data subjects when processing their personal data and adopt appropriate measures to mitigate risks to the rights and freedoms of the data subjects. Recital 75 of the GDPR also clarifies some situations where such risks may arise, including where the personal data processing could lead to financial loss, significant economic or social disadvantage or where personal data of vulnerable people is processed, etc. In other words, the types of vulnerabilities mentioned in the report seem to be covered by the GDPR.</p> <p style="padding-left: 40px;">Second, the Commission report itself points out that enforcement of existing rules is currently insufficient: consumer protection authorities lack resources, technical expertise, and monitoring tools to address the problematic practices identified in the Fitness Check. This is not only a case limited to consumer protection. Earlier this year, the Commission’s second report on the application of the GDPR raised similar concerns regarding the enforcement of data protection rules.</p> <p style="padding-left: 40px;">Third, the report rightfully calls for further assessment under both consumer protection and data protection frameworks. In this context, not only relevant provisions on online advertising under the DMA and DSA have just started applying, but the Commission also launched in July a tender for a study on online advertising. In line with the conclusions of the Fitness Check, the study will aim to map the main issues in the sector, identify possible regulatory gaps, and assess the impact of the DSA and DMA on the sector. Any Digital Fairness Act potentially (further) regulating online advertising should not be presented before the results of the forthcoming study come in.</p> <p><strong>In this context, FEDMA supports the Commission’s conclusion that further exploration of personalization issues is necessary, but a holistic approach is also mandatory. The complex regulatory framework applying to online advertising requires a combination of dialogue with stakeholders, enhanced enforcement and cooperation between different competent authorities, legal certainty and harmonization.</strong></p></div></div></div></div></div></div></section></div><section class="section mcb-section the_content no_content"><div class="section_wrapper"><div class="the_content_wrapper "></div></div></section> <section class="section mcb-section section-post-footer"> <div class="section_wrapper clearfix"> <div class="column one post-pager"> <div class="mcb-column-inner"> </div> </div> </div> </section> <section class="section section-post-intro-share"> <div class="section_wrapper clearfix"> <div class="column one"> <div class="mcb-column-inner"> <div class="share-simple-wrapper "><span class="share-label">Share</span><div class="icons"><a target="_blank" class="facebook" 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