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AERO | Brand Identity | Magpie Studio
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data-post-id="7180"> <div class="page-grid varied-layout"> <div class="project-nav-link project-next"> <a href="https://magpie-studio.com/work/plenish/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2022/03/04B_Magpie_Plenish_Juices_Range-300x169.jpg)"></span> </span> </a> </div> <div class="project-nav-link project-prev"> <a href="https://magpie-studio.com/work/woven-by-adam-smith/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2023/04/Woven_1-300x169.jpg)"></span> </span> </a> </div> <div class="grid-item center project-detail"> <h1> AERO </h1> <h2>Repositioning a B2B product from industrial coating to cutting edge technology</h2> <p class="project-description"> <span class="description-text"> Paint is killing the planet. AERO is pioneering a path to a greener future with their game changing alternative. They came to us with an incredible product and a goal to get in front of world-leading innovators for automotive~. But they were struggling to engage with a design-led audience. To help them connect, we repositioned AERO from a film-based coating manufacturer to a sustainable material technology company with the brand idea ‘engineered from the molecule up’, and a confident new identity.<br /> <br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Brand Strategy, Brand Creation, Motion, Website, Packaging, Print </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" 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window.contentField = 'page_content'; window.ajaxUrl = "https://magpie-studio.com/wp-admin/admin-ajax.php"; </script> <div class="page-content"> <div class="grid-item video layout-item" data-index="0" data-width=8 data-top=0 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Paint-is-dead-case-study.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="1" data-width=10 data-top=0 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="AERO_Old-brand-block" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Old-brand-block-50x31.png" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Old-brand-block.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Old-brand-block-300x188.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Old-brand-block-600x375.png 600w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Old-brand-block.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> <p class="caption"> AERO’s old brand felt tired, dated and lacked environmental cues. </p> </div> </div> <div class="grid-item text-item text-normal" data-index="2" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>We upgraded the entire identity, making it feel modern, bold and dynamic, flexing seamlessly across digital and physical. Seeing the potential scale of positive environmental change AERO can make in automotive, we wanted to elevate the environmental cues, whilst delivering a brand that feels scientific, effective and slick.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="3" data-width=9 data-top=0 data-left=0 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Website_HomePage_1080p.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="4" data-width=8 data-top=-1 data-left=4 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="AERO_Social-posts" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Social-posts-50x33.png" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Social-posts-2000x1333.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Social-posts-300x200.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Social-posts-600x400.png 600w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Social-posts-2000x1333.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="5" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>To elevate AERO’s game-changing environmental benefits, we accented a monochrome palette with attention-grabbing lime green.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="6" data-width=7 data-top=-1 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="AERO_Collateral" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Collateral-1-50x36.gif" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Collateral-1.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Collateral-1.gif 300w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Collateral-1.gif 600w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Collateral-1.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="7" data-width=6 data-top=-4 data-left=6 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/Aero_LogoAnim_Mesh_SlowerShine.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="8" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>This is a complex product solving a serious problem, particularly within the automotive industry. AERO’s brand needed to feel impactful, immediate and communicate the benefits clearly.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="9" data-width=8 data-top=0 data-left=2 data-layer=0> <div class="parallax-item"> <div class="video-container"> <iframe title="AERO | Planet Animation" src="https://player.vimeo.com/video/815360958?dnt=1&app_id=122963" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"></iframe> </div> </div> </div> <div class="grid-item video layout-item" data-index="10" data-width=8 data-top=-1 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/09/Magpie_Aero_TickerTape.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item video layout-item" data-index="11" data-width=8 data-top=-1 data-left=2 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/Aero_AboutPageIdeogram.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="12" data-width=4 data-top=-2 data-left=7 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Quote-02" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-1-50x50.png" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-1.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-1-300x300.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-1-600x600.png 600w,https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-1.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="13" data-width=8 data-top=-1 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_IconsOverview_WithTape.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="14" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>Inspired by references from tech, science and data graphics, these icons make the benefits more engaging and digestible.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="15" data-width=8 data-top=0 data-left=4 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Website_Infographics_Browser.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="16" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>To give the brand a modern feel, we created an amorphous text mesh to represent the highly sophisticated material technology that makes AERO unique.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="17" data-width=7 data-top=0 data-left=0 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Vehicle_section01.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="18" data-width=5 data-top=-5 data-left=6 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="AERO_Varnish" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Varnish-45x50.png" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Varnish-1789x2000.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Varnish-268x300.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Varnish-537x600.png 600w,https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Varnish-1789x2000.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="19" data-width=6 data-top=-3 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2023/03/AERO_Mesh_section01.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="20" data-width=4 data-top=-2 data-left=8 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Quote-02" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-50x50.png" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-300x300.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02-600x600.png 600w,https://magpie-studio.com/wp-content/uploads/2023/03/Quote-02.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> 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data-src="https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.15.22.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.15.22-300x300.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.15.22-600x600.png 600w,https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.15.22.png 1200w" /> </div> <div class="cell-item"> <img alt="Screenshot 2023-03-14 at 10.14.57" class="preload" src="https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.14.57-50x28.png" data-src="https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.14.57-2000x1124.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.14.57-300x169.png 300w,https://magpie-studio.com/wp-content/uploads/2023/03/Screenshot-2023-03-14-at-10.14.57-600x337.png 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