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This show uncovers the unique perspectives, challenges, and insights of brand leaders shaping the future of marketing around the globe. Subscribe here so you don鈥檛 miss a single episode." /> <meta property="og:url" content="https://futureofmarketing.tintup.com/podcast/" /> <meta property="og:site_name" content="Future Of Marketing | TINT" /> <meta property="article:modified_time" content="2022-05-24T21:01:47+00:00" /> <meta property="og:image" content="http://futureofmarketing.tintup.com/wp-content/uploads/2020/04/Future-Of-Marketing-Presented-by-TINT.png" /> <meta property="og:image:width" content="4096" /> <meta property="og:image:height" content="2150" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@thefutureofmktg" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://futureofmarketing.tintup.com/podcast/","url":"https://futureofmarketing.tintup.com/podcast/","name":"Podcast - Future Of Marketing | TINT","isPartOf":{"@id":"https://futureofmarketing.tintup.com/#website"},"primaryImageOfPage":{"@id":"https://futureofmarketing.tintup.com/podcast/#primaryimage"},"image":{"@id":"https://futureofmarketing.tintup.com/podcast/#primaryimage"},"thumbnailUrl":"https://futureofmarketing.tintup.com/wp-content/uploads/2020/04/Future-Of-Marketing-Presented-by-TINT.png","datePublished":"2022-05-24T20:35:29+00:00","dateModified":"2022-05-24T21:01:47+00:00","breadcrumb":{"@id":"https://futureofmarketing.tintup.com/podcast/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://futureofmarketing.tintup.com/podcast/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://futureofmarketing.tintup.com/podcast/#primaryimage","url":"https://futureofmarketing.tintup.com/wp-content/uploads/2020/04/Future-Of-Marketing-Presented-by-TINT.png","contentUrl":"https://futureofmarketing.tintup.com/wp-content/uploads/2020/04/Future-Of-Marketing-Presented-by-TINT.png","width":4096,"height":2150,"caption":"Future of marketing logo"},{"@type":"BreadcrumbList","@id":"https://futureofmarketing.tintup.com/podcast/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://futureofmarketing.tintup.com/"},{"@type":"ListItem","position":2,"name":"Podcast"}]},{"@type":"WebSite","@id":"https://futureofmarketing.tintup.com/#website","url":"https://futureofmarketing.tintup.com/","name":"Future Of Marketing | TINT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://futureofmarketing.tintup.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script>  <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//widgets.wp.com' /> <link rel='dns-prefetch' href='//s0.wp.com' /> <link rel='dns-prefetch' href='//0.gravatar.com' /> <link rel='dns-prefetch' href='//1.gravatar.com' /> <link rel='dns-prefetch' href='//2.gravatar.com' /> <link rel='dns-prefetch' href='//c0.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Future Of Marketing | TINT » Feed" href="https://futureofmarketing.tintup.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Future Of Marketing | TINT » Comments Feed" href="https://futureofmarketing.tintup.com/comments/feed/" />  <script src="//www.googletagmanager.com/gtag/js?id=G-JVHH5K8SJ6" data-cfasync="false" data-wpfc-render="false" type="text/javascript" async></script> <script data-cfasync="false" data-wpfc-render="false" type="text/javascript"> var mi_version = '9.2.2'; var mi_track_user = true; var mi_no_track_reason = ''; var MonsterInsightsDefaultLocations = {"page_location":"https:\/\/futureofmarketing.tintup.com\/podcast\/"}; if ( typeof MonsterInsightsPrivacyGuardFilter === 'function' ) { var MonsterInsightsLocations = (typeof MonsterInsightsExcludeQuery === 'object') ? 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Vivien Garn猫s, Co-CEO and Co-Founder of Upfluence" title="" decoding="async" srcset="https://futureofmarketing.tintup.com/wp-content/uploads/2022/05/Vivien-Garnes_Upfluence_TINT_Future-of-Marketing-150x150.png 150w, https://futureofmarketing.tintup.com/wp-content/uploads/2022/05/Vivien-Garnes_Upfluence_TINT_Future-of-Marketing-370x370.png 370w" sizes="(max-width: 150px) 100vw, 150px" /></a> <a href="#" class="post-thumb"><img width="150" height="150" src="https://futureofmarketing.tintup.com/wp-content/uploads/2022/04/Alicia-Esposito_TINT_Future-of-Marketing-1-150x150.png" class="attachment-contentberg-slider-bold-sm size-contentberg-slider-bold-sm wp-post-image" alt="Perspectives ft. Alicia Esposito, VP of Content, Retail TouchPoints" title="" decoding="async" srcset="https://futureofmarketing.tintup.com/wp-content/uploads/2022/04/Alicia-Esposito_TINT_Future-of-Marketing-1-150x150.png 150w, https://futureofmarketing.tintup.com/wp-content/uploads/2022/04/Alicia-Esposito_TINT_Future-of-Marketing-1-370x370.png 370w" sizes="(max-width: 150px) 100vw, 150px" /></a> <a href="#" class="post-thumb"><img width="150" height="150" src="https://futureofmarketing.tintup.com/wp-content/uploads/2022/02/Aleksandra-Kuzmanovic_TINT_Future-of-Marketing-150x150.png" class="attachment-contentberg-slider-bold-sm size-contentberg-slider-bold-sm wp-post-image" alt="Perspectives ft. Aleksandra Kuzmanovic, Social Media Manager, World Health Organization" title="" decoding="async" srcset="https://futureofmarketing.tintup.com/wp-content/uploads/2022/02/Aleksandra-Kuzmanovic_TINT_Future-of-Marketing-150x150.png 150w, https://futureofmarketing.tintup.com/wp-content/uploads/2022/02/Aleksandra-Kuzmanovic_TINT_Future-of-Marketing-370x370.png 370w" sizes="(max-width: 150px) 100vw, 150px" /></a> <a href="#" class="post-thumb"><img width="150" height="150" src="https://futureofmarketing.tintup.com/wp-content/uploads/2021/12/Neal-Schaffer_Peerrspectives_TINT_Future-of-Marketing-150x150.png" class="attachment-contentberg-slider-bold-sm size-contentberg-slider-bold-sm wp-post-image" alt="Perspectives ft. Neal Schaffer: Digital Marketing Consultant, Author, and Speaker" title="" decoding="async" srcset="https://futureofmarketing.tintup.com/wp-content/uploads/2021/12/Neal-Schaffer_Peerrspectives_TINT_Future-of-Marketing-150x150.png 150w, https://futureofmarketing.tintup.com/wp-content/uploads/2021/12/Neal-Schaffer_Peerrspectives_TINT_Future-of-Marketing-370x370.png 370w" sizes="(max-width: 150px) 100vw, 150px" /></a> <a href="#" class="post-thumb"><img width="150" height="150" src="https://futureofmarketing.tintup.com/wp-content/uploads/2021/08/Ryan-Pena_Be-the-Match_TINT_Future-of-marketing-2-150x150.jpg" class="attachment-contentberg-slider-bold-sm size-contentberg-slider-bold-sm wp-post-image" alt="Perspectives ft. Ryan Pe帽a, Paid Media and Social Media Supervisor, Be The Match" title="" decoding="async" srcset="https://futureofmarketing.tintup.com/wp-content/uploads/2021/08/Ryan-Pena_Be-the-Match_TINT_Future-of-marketing-2-150x150.jpg 150w, https://futureofmarketing.tintup.com/wp-content/uploads/2021/08/Ryan-Pena_Be-the-Match_TINT_Future-of-marketing-2-370x370.jpg 370w" sizes="(max-width: 150px) 100vw, 150px" /></a> <a href="#" class="post-thumb"><img width="150" height="150" src="https://futureofmarketing.tintup.com/wp-content/uploads/2021/07/Claire-Kennedy_TINT_Future-of-Marketing-1-150x150.jpg" class="attachment-contentberg-slider-bold-sm size-contentberg-slider-bold-sm wp-post-image" alt="Perspectives: Claire Kennedy, Social Media Marketing Manager" title="" decoding="async" srcset="https://futureofmarketing.tintup.com/wp-content/uploads/2021/07/Claire-Kennedy_TINT_Future-of-Marketing-1-150x150.jpg 150w, https://futureofmarketing.tintup.com/wp-content/uploads/2021/07/Claire-Kennedy_TINT_Future-of-Marketing-1-370x370.jpg 370w" sizes="(max-width: 150px) 100vw, 150px" /></a> </div> </div> </section> <div class="main wrap"> <div class="ts-row cf"> <div class="col-8 main-content cf"> <article id="post-1836" class="the-post the-post-modern the-page post-1836 page type-page status-publish has-post-thumbnail"> <header class="post-header the-post-header cf"> <div class="featured"> <a href="https://futureofmarketing.tintup.com/wp-content/uploads/2020/04/Future-Of-Marketing-Presented-by-TINT.png" class="image-link"><img width="1170" height="508" src="https://futureofmarketing.tintup.com/wp-content/uploads/2020/04/Future-Of-Marketing-Presented-by-TINT-1170x508.png" class="attachment-contentberg-main-full size-contentberg-main-full lazyload wp-post-image" alt="Future of marketing logo" title="Podcast" decoding="async" loading="lazy" /> </a> </div> </header> <div class="post-content entry-content cf"> <p style="font-size:21px">Future of Marketing is a podcast series by TINT, the world鈥檚 most powerful user-generated content (UGC) platform. This show uncovers the unique perspectives, challenges, and insights of brand leaders shaping the future of marketing around the globe.</p> <p style="font-size:21px">Subscribe <a href="https://futureofmarketing.tintup.com/newsletter/?hsCtaTracking=1ca9028e-8d46-403a-971f-1b46447f40af%7C990cbf2b-85f0-42fe-b745-cc63e4f22dcd">here</a> so you don鈥檛 miss a single episode.</p> <div class="wp-block-jetpack-podcast-player is-default" id="jetpack-podcast-player-block-1836-11"> <section class="jetpack-podcast-player has-secondary has-background has-black-background-color" style="color: #ff564b; --jetpack-podcast-player-primary: #ffffff; --jetpack-podcast-player-secondary: #ff564b; --jetpack-podcast-player-background: #000000;" > <div class="jetpack-podcast-player__header"> <div class="jetpack-podcast-player__current-track-info"> <div class="jetpack-podcast-player__cover"> <img decoding="async" class="jetpack-podcast-player__cover-image" src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/15344526/15344526-1692741901098-958e6628af2e5.jpg" alt="" /> </div> <h2 id="jetpack-podcast-player-block-1836-11__title" class="jetpack-podcast-player__title"> <span class="jetpack-podcast-player__current-track-title has-primary has-white-color" style="" > Sonic Branding ft. Eric Singer, Executive Producer at Coupe Studios Music + Sound Design<a class="jetpack-podcast-player__track-title-link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Sonic-Branding-ft--Eric-Singer--Executive-Producer-at-Coupe-Studios-Music--Sound-Design-e1q8es9" target="_blank" rel="noopener noreferrer nofollow" > <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M15.6 7.2H14v1.5h1.6c2 0 3.7 1.7 3.7 3.7s-1.7 3.7-3.7 3.7H14v1.5h1.6c2.8 0 5.2-2.3 5.2-5.2 0-2.9-2.3-5.2-5.2-5.2zM4.7 12.4c0-2 1.7-3.7 3.7-3.7H10V7.2H8.4c-2.9 0-5.2 2.3-5.2 5.2 0 2.9 2.3 5.2 5.2 5.2H10v-1.5H8.4c-2 0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z" /> </svg> </a> </span> <span class="jetpack-podcast-player--visually-hidden"> – </span> <span class="jetpack-podcast-player__podcast-title"> <a class="jetpack-podcast-player__link" href="https://www.tintup.com/" target="_blank" rel="noopener noreferrer nofollow" > Future of Marketing </a> </span> </h2> </div> <div class="jetpack-podcast-player__audio-player"> <div class="jetpack-podcast-player--audio-player-loading"></div> </div> </div> <ol class="jetpack-podcast-player__tracks"> <li class="jetpack-podcast-player__track is-active has-primary has-white-color" style="" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Sonic-Branding-ft--Eric-Singer--Executive-Producer-at-Coupe-Studios-Music--Sound-Design-e1q8es9" role="button" aria-current="track" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Sonic Branding ft. Eric Singer, Executive Producer at Coupe Studios Music + Sound Design</span> <time class="jetpack-podcast-player__track-duration">39:49</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/UGC-Creators-vs--Authentic-UGC-ft--Christian-Brown--CMO-of-Glewee-e1nt76g" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">UGC Creators vs. Authentic UGC ft. Christian Brown, CMO of Glewee</span> <time class="jetpack-podcast-player__track-duration">49:30</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--S--David-Ramirez--Senior-Marketing-Manager--TINT-e1n4a3l" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. S. David Ramirez, Senior Marketing Manager, TINT</span> <time class="jetpack-podcast-player__track-duration">31:07</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Jason-Bradwell--Host-of-B2B-Better--Writer-of-B2B-Bite-e1lqc2c" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Jason Bradwell, Host of B2B Better, Writer of B2B Bite</span> <time class="jetpack-podcast-player__track-duration">35:26</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Brayden-Cohen--Social-Marketing-and-Employee-Advocacy-Lead--Hootsuite-e1k205a" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Brayden Cohen, Social Marketing and Employee Advocacy Lead, Hootsuite</span> <time class="jetpack-podcast-player__track-duration">34:52</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Vivien-Garns--Co-CEO-and-Co-Founder-of-Upfluence-e1ipifm" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Vivien Garn猫s, Co-CEO and Co-Founder of Upfluence</span> <time class="jetpack-podcast-player__track-duration">27:16</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Alicia-Esposito--VP-of-Content--Retail-TouchPoints-e1gt0c7" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Alicia Esposito, VP of Content, Retail TouchPoints</span> <time class="jetpack-podcast-player__track-duration">34:24</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Aleksandra-Kuzmanovic--Social-Media-Manager--World-Health-Organizations-e1esmie" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Aleksandra Kuzmanovic, Social Media Manager, World Health Organizations</span> <time class="jetpack-podcast-player__track-duration">48:56</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Neal-Schaffer--Digital-Marketing-Consultant--Author--and-Speaker-e1dppvq" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Neal Schaffer, Digital Marketing Consultant, Author, and Speaker</span> <time class="jetpack-podcast-player__track-duration">43:25</time> </a> </li> <li class="jetpack-podcast-player__track has-secondary" style="color: #ff564b;" > <a class="jetpack-podcast-player__track-link jetpack-podcast-player__link" href="https://podcasters.spotify.com/pod/show/thefutureofmktg/episodes/Perspectives-ft--Youri-Hollier--Director-of-Digital-and-Social-at-Tim-Hortons-e19p2t8" role="button" > <span class="jetpack-podcast-player__track-status-icon"></span> <span class="jetpack-podcast-player__track-title">Perspectives ft. Youri Hollier, Director of Digital and Social at Tim Hortons</span> <time class="jetpack-podcast-player__track-duration">26:25</time> </a> </li> </ol> </section> <script type="application/json">{"attributes":{"url":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/rss","selectedEpisodes":[],"itemsToShow":10,"showEpisodeDescription":false,"primaryColor":"white","hexPrimaryColor":"#ffffff","customSecondaryColor":"#ff564b","hexSecondaryColor":"#ff564b","backgroundColor":"black","hexBackgroundColor":"#000000","showCoverArt":true,"showEpisodeTitle":true},"title":"Future of Marketing","description":"** Find our newest episodes at the Community Powered Marketing podcast: https:\/\/podcasters.spotify.com\/pod\/show\/communitypoweredmarketing\n\nFuture of Marketing is a podcast series by TINT, the community powered marketing platform. \n\nWe believe the future of marketing is community. 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Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening.\u00a0\n\nLearn more about Coupe Studios, and their work on podcasts, advertising, and film at coupestudios.com\n\nSubscribe to Future of Marketing for the latest.\u00a0","description_html":"<p>Eric Singer joins us from <a href=\"http:\/\/coupestudios.com\/\" target=\"_blank\">sonic branding company Coupe Studios Music\u00a0+ Sound Design<\/a>. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening.\u00a0<\/p>\n<p><br><\/p>\n<p>Learn more about Coupe Studios, and their work on podcasts, advertising, and film at <a href=\"http:\/\/coupestudios.com\/\" target=\"_blank\">coupestudios.com<\/a><\/p>\n<p><br><\/p>\n<p>Subscribe to <a href=\"https:\/\/futureofmarketing.tintup.com\/newsletter\/\" target=\"_blank\">Future of Marketing<\/a> for the latest.\u00a0<\/p>","title":"Sonic Branding ft. 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In his words, he shares:\n\n The story behind Glewee\n The difference between UGC Creators and Authentic UGC\n What licensing and intellectual property means for the future\n\nRead the transcript here.\u00a0","description_html":"<p><em>Perspectives is a podcast series by Future of Marketing, which uncovers routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.<\/em><\/p>\n<p>Christian Brown is a Founding Member and CMO of Glewee. In his words, he shares:<\/p>\n<ul>\n <li>The story behind Glewee<\/li>\n <li>The difference between UGC Creators and Authentic UGC<\/li>\n <li>What licensing and intellectual property means for the future<\/li>\n<\/ul>\n<p><a href=\"https:\/\/futureofmarketing.tintup.com\/ugc-creators-vs-authentic-ugc-ft-christian-brown-cmo-of-glewee\/\">Read the transcript here.\u00a0<\/a><\/p>","title":"UGC Creators vs. Authentic UGC ft. 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David Ramirez is the Senior Marketing Manager at TINT \u2013\u00a0and board member for the International Festivals and Events Association (IFEA).\u00a0\nHe writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week.\u00a0\nIn his words, he shares:\n\n How events have changed over the past two years\u00a0\n Why consumers (and employees) are becoming pickier about the brands they invest in\n His favorite resources for marketing and events \u00a0\n\nRead the transcript here.","description_html":"<p>S. David Ramirez is the Senior Marketing Manager at TINT \u2013\u00a0and board member for the International Festivals and Events Association (IFEA).\u00a0<\/p>\n<p>He writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week.\u00a0<\/p>\n<p><strong>In his words, he shares:<\/strong><\/p>\n<ul>\n <li>How events have changed over the past two years\u00a0<\/li>\n <li>Why consumers (and employees) are becoming pickier about the brands they invest in<\/li>\n <li>His favorite resources for marketing and events \u00a0<\/li>\n<\/ul>\n<p><a href=\"https:\/\/futureofmarketing.tintup.com\/perspectives-ft-s-david-ramirez-senior-marketing-manager-tint\/\">Read the transcript here.<\/a><\/p>","title":"Perspectives ft. S. David Ramirez, Senior Marketing Manager, TINT","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_episode400\/15344526\/15344526-1661800575352-bfee71fc53fc9.jpg","guid":"d6030076-b261-4c7f-b48d-c74704cc224f","publish_date":"2022-08-29T20:20:55+00:00","duration":"31:07"},{"id":"podcast-track-4","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Jason-Bradwell--Host-of-B2B-Better--Writer-of-B2B-Bite-e1lqc2c","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/55438860\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-6-28%2Fc4de206e-6054-1224-1eda-4ffada51eee1.mp3","type":"audio\/mpeg","description":"Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite.\nIn his words, he shares:\n\n What it\u2019s like running a podcast and newsletter\n Tips to make marketing better\n Why brands should invest in social and community\n\nRead the transcript here.\u00a0","description_html":"<p>Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite.<\/p>\n<p><strong>In his words, he shares:<\/strong><\/p>\n<ul>\n <li>What it\u2019s like running a podcast and newsletter<\/li>\n <li>Tips to make marketing <em>better<\/em><\/li>\n <li>Why brands should invest in social and community<\/li>\n<\/ul>\n<p><a href=\"https:\/\/futureofmarketing.tintup.com\/interview-jason-bradwell\/\"><strong>Read the transcript here<\/strong><\/a><strong>.\u00a0<\/strong><\/p>","title":"Perspectives ft. Jason Bradwell, Host of B2B Better, Writer of B2B Bite","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_episode400\/15344526\/15344526-1659024176632-41dfa1b8464f1.jpg","guid":"3b076d1c-2406-478b-9b26-34b73d1f4045","publish_date":"2022-07-28T16:02:35+00:00","duration":"35:26"},{"id":"podcast-track-5","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Brayden-Cohen--Social-Marketing-and-Employee-Advocacy-Lead--Hootsuite-e1k205a","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/53591658\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-16%2F0c2f813f-2541-1b6c-cacc-ceb84158276c.mp3","type":"audio\/mpeg","description":"Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite.\nIn his words, he shares:\n\n Why social media marketers need a seat at the table\n The value of customer and employee advocacy\n Why not everything needs to be measured or bring ROI\n\nRead the transcript here.\u00a0","description_html":"<p>Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite.<\/p>\n<p>In his words, he shares:<\/p>\n<ul>\n <li>Why social media marketers need a seat at the table<\/li>\n <li>The value of customer and employee advocacy<\/li>\n <li>Why not everything needs to be measured or bring ROI<\/li>\n<\/ul>\n<p><a href=\"https:\/\/futureofmarketing.tintup.com\/perspectives-ft-brayden-cohen-social-marketing-and-employee-advocacy-lead-hootsuite\/\">Read the transcript here.\u00a0<\/a><\/p>","title":"Perspectives ft. Brayden Cohen, Social Marketing and Employee Advocacy Lead, Hootsuite","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_nologo400\/15344526\/15344526-1623868535580-6084fcadff1af.jpg","guid":"bed0572a-0ca1-4a47-93ce-bb3c0e2682ac","publish_date":"2022-06-16T19:30:42+00:00","duration":"34:52"},{"id":"podcast-track-6","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Vivien-Garns--Co-CEO-and-Co-Founder-of-Upfluence-e1ipifm","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/52266934\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-19%2Fb291f4b0-5623-6e40-3aac-58a89dd3137a.mp3","type":"audio\/mpeg","description":"Vivien Garn\u00e8s is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands.\nIn his words, he shares:\n\n What inspired him to co-found Upfluence\n The difference between influencers and user-generated content\n Who the best influencers truly are\n\nRead the transcript here.\u00a0","description_html":"<p>Vivien Garn\u00e8s is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands.<\/p>\n<p>In his words, he shares:<\/p>\n<ul>\n <li>What inspired him to co-found Upfluence<\/li>\n <li>The difference between influencers and user-generated content<\/li>\n <li>Who the best influencers truly are<\/li>\n<\/ul>\n<p><a href=\"https:\/\/futureofmarketing.tintup.com\/vivien-garnes-upfluence\/\">Read the transcript here.\u00a0<\/a><\/p>","title":"Perspectives ft. Vivien Garn\u00e8s, Co-CEO and Co-Founder of Upfluence","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_episode\/15344526\/15344526-1653000120552-944e423be075f.jpg","guid":"f10f824c-217a-4654-8967-1d12dc040ef9","publish_date":"2022-05-19T22:42:06+00:00","duration":"27:16"},{"id":"podcast-track-7","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Alicia-Esposito--VP-of-Content--Retail-TouchPoints-e1gt0c7","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/50282311\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-3-8%2Ffae3034a-9ef3-6436-5a12-f81cc60d49cf.mp3","type":"audio\/mpeg","description":"Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares:\n\n Repurposing content for maximum impact\n Struggles marketers face\n Why UGC resonates more with people than celebrity content\n\nSubscribe for updates.\u00a0","description_html":"<p>Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares:<\/p>\n<ul>\n <li>Repurposing content for maximum impact<\/li>\n <li>Struggles marketers face<\/li>\n <li>Why UGC resonates more with people than celebrity content<\/li>\n<\/ul>\n<p><a href=\"https:\/\/futureofmarketing.tintup.com\/newsletter\/\">Subscribe<\/a> for updates.\u00a0<\/p>","title":"Perspectives ft. Alicia Esposito, VP of Content, Retail TouchPoints","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_nologo400\/15344526\/15344526-1623868535580-6084fcadff1af.jpg","guid":"1580d1ab-b41d-4f1f-8b4c-c359d049dbf1","publish_date":"2022-04-08T00:33:56+00:00","duration":"34:24"},{"id":"podcast-track-8","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Aleksandra-Kuzmanovic--Social-Media-Manager--World-Health-Organizations-e1esmie","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/48175118\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-24%2F250343883-44100-2-84fbb62217ddc.mp3","type":"audio\/mpeg","description":"Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.\nEDITOR\u2019S NOTE:\u00a0Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) \u2013 where they direct international health within the United Nations system and lead partners in global health responses across 193 countries.\nIn her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her hopes for the future of marketing. Read the transcript here.\u00a0","description_html":"<p><em>Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.<\/em><\/p>\n<p><strong>EDITOR\u2019S NOTE:\u00a0<\/strong>Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) \u2013 where they direct international health within the United Nations system and lead partners in global health responses across 193 countries.<\/p>\n<p>In her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her hopes for the future of marketing. Read the transcript <a href=\"https:\/\/futureofmarketing.tintup.com\/perspectives-ft-aleksandra-kuzmanovic-social-media-manager-world-health-organization\/\" target=\"_blank\">here<\/a>.\u00a0<\/p>","title":"Perspectives ft. Aleksandra Kuzmanovic, Social Media Manager, World Health Organizations","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_nologo400\/15344526\/15344526-1623868535580-6084fcadff1af.jpg","guid":"8874e11a-2efd-4d68-9936-ea696f2f711c","publish_date":"2022-02-24T23:05:05+00:00","duration":"48:56"},{"id":"podcast-track-9","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Neal-Schaffer--Digital-Marketing-Consultant--Author--and-Speaker-e1dppvq","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/47031738\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-1%2F899d24bb-d16a-37ec-5b05-fdc69db9c17a.mp3","type":"audio\/mpeg","description":"Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing \u2013 and helps them develop strategies across social media, marketing, influencer marketing, and more.\nHe also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital.\nIn his word, Neal shares a glimpse into his inspiring career, why brands should blend user-generated content into their strategies, and the importance of R&D and taking action.\u00a0","description_html":"<p>Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing \u2013 and helps them develop strategies across social media, marketing, influencer marketing, and more.<\/p>\n<p>He also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital.<\/p>\n<p>In his word, Neal shares a glimpse into his inspiring career, why brands should blend user-generated content into their strategies, and the importance of R&D and taking action.\u00a0<\/p>","title":"Perspectives ft. Neal Schaffer, Digital Marketing Consultant, Author, and Speaker","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_episode\/15344526\/15344526-1643754086772-e94e7490d5db.jpg","guid":"60e9d81c-a747-47e4-8387-2830fdfd31ed","publish_date":"2022-02-01T22:21:42+00:00","duration":"43:25"},{"id":"podcast-track-10","link":"https:\/\/podcasters.spotify.com\/pod\/show\/thefutureofmktg\/episodes\/Perspectives-ft--Youri-Hollier--Director-of-Digital-and-Social-at-Tim-Hortons-e19p2t8","src":"https:\/\/anchor.fm\/s\/5c0e79f8\/podcast\/play\/42813800\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-4%2F9a7fc15f-1527-f6ce-75cb-f32184f51efb.mp3","type":"audio\/mpeg","description":"Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.\nEDITOR\u2019S NOTE: Youri Hollier is the Director of Digital and Social at Tim Hortons. He manages a team of digital marketers and works to develop a brand with an emphasis on the digital media landscape. He lives and breathes social content, social listening, and community management.\nIn his words, he shares the importance of investing in social teams, how marketers struggle with the quantity of work they usually have, and why brands should leverage user- and employee-generated content.\nRead the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders.","description_html":"<p><em>Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.<\/em><\/p>\n<p><strong>EDITOR\u2019S NOTE: <\/strong>Youri Hollier is the Director of Digital and Social at Tim Hortons. He manages a team of digital marketers and works to develop a brand with an emphasis on the digital media landscape. He lives and breathes social content, social listening, and community management.<\/p>\n<p>In his words, he shares the importance of investing in social teams, how marketers struggle with the quantity of work they usually have, and why brands should leverage user- and employee-generated content.<\/p>\n<p><em>Read the transcript <\/em><a href=\"https:\/\/futureofmarketing.tintup.com\/perspectives-ft-youri-hollier-director-of-digital-and-social-at-tim-hortons\/\" target=\"_blank\"><em>here<\/em><\/a><em> and subscribe for weekly marketing strategies and more conversations with top marketing leaders.<\/em><\/p>","title":"Perspectives ft. Youri Hollier, Director of Digital and Social at Tim Hortons","image":"https:\/\/d3t3ozftmdmh3i.cloudfront.net\/production\/podcast_uploaded_episode400\/15344526\/15344526-1636041699938-ca6e4fe4726b7.jpg","guid":"94412ac2-ad66-485f-817b-e6850a8e2ae7","publish_date":"2021-11-04T16:01:58+00:00","duration":"26:25"}],"playerId":"jetpack-podcast-player-block-1836-11"}</script> </div> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-1836" class="share-twitter sd-button share-icon no-text" href="https://futureofmarketing.tintup.com/podcast/?share=twitter" target="_blank" title="Click to share on Twitter" ><span></span><span class="sharing-screen-reader-text">Click to share on Twitter (Opens in new window)</span></a></li><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-1836" class="share-linkedin sd-button share-icon no-text" href="https://futureofmarketing.tintup.com/podcast/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-1836" class="share-facebook sd-button share-icon no-text" href="https://futureofmarketing.tintup.com/podcast/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-end"></li></ul></div></div></div> </div> </article> </div> </div>  </div>  <footer class="main-footer dark bold"> <section class="upper-footer"> <div class="wrap"> <ul class="widgets ts-row cf"> <li id="text-6" class="widget column col-4 widget_text"> <div class="textwidget"></div> </li><li id="custom_html-10" class="widget_text widget column col-4 widget_custom_html"><div class="textwidget custom-html-widget"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "715411", formId: "77816965-e279-48b7-bacf-1d689f6c2f93" }); 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