CINXE.COM
Marketing Dashboard for Holistic Performance Analytics | AdRoll
<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" /> <!-- Preload global CSS and most-used fonts --> <link rel="preload" href="/fonts/OpenSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/OpenSans-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-SemiBold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" as="style"> <!-- Site Styling --> <link rel="stylesheet" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" /> <!-- Page Styling --> <link rel="stylesheet" href="/css/features.css?id=91a20ea17c1c25ed537dc81ffd81988f" /> <!-- Page Title --> <title> Marketing Dashboard for Holistic Performance Analytics | AdRoll </title> <!-- meta info --> <meta name="description" content="Optimize for ROI with comprehensive analytics solutions. Consolidated reporting, cross-channel attribution, performance insights, benchmarking, and more." /> <link rel="canonical" href="https://www.adroll.com/features/analytics" /> <!-- Structured Data --> <!-- Sitewide Schema Structued Data --> <!-- Corporation Data --> <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Corporation", "name" : "AdRoll", "url" : "https://www.adroll.com", "logo" : "https://www.adroll.com/assets/img/adroll-logo-black.png", "sameAs" : [ "https://www.facebook.com/adroll", "https://twitter.com/adroll", "https://www.linkedin.com/company/adroll/", "https://www.instagram.com/adroll/" ] } </script> <!-- Logo Data --> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.adroll.com", "logo": "https://www.adroll.com/assets/img/adroll-logo-black.png" } </script> <!-- Glossary Term Breadcrumbs --> <!-- Knowledge Center Breadcrumbs --> <!-- Reviews Structured Data --> <!-- Facebook + LinkedIn --> <meta property="og:title" content="Marketing Dashboard for Holistic Performance Analytics | AdRoll" /> <meta property="og:description" content="Optimize for ROI with comprehensive analytics solutions. Consolidated reporting, cross-channel attribution, performance insights, benchmarking, and more." /> <meta property="og:site_name" content="AdRoll" /> <meta property="og:type" content="website" /> <meta property="og:url" content="https://www.adroll.com/features/analytics" /> <meta property="og:image" content="https://www.adroll.com/assets/blog/social/Open-Graph.png" /> <!-- Twitter --> <meta name="twitter:card" content="summary" /> <meta name="twitter:site" content="AdRoll" /> <meta name="twitter:title" content="Marketing Dashboard for Holistic Performance Analytics | AdRoll" /> <meta name="twitter:description" content="Optimize for ROI with comprehensive analytics solutions. Consolidated reporting, cross-channel attribution, performance insights, benchmarking, and more." /> <meta property="twitter:image" content="https://www.adroll.com/assets/blog/social/Twitter-Summary.png" /> <!-- favicon --> <link rel="shortcut icon" type="image/x-icon" href="/favicon.png"> <!-- Current Environment --> <meta name="environment" content="production"> <!-- Robots --> <meta name="robots" content="index, follow" /> <!-- Preconnect DNS calls for improved performance --> <link rel="preconnect" href="https://pages.adroll.com"> <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"> <link rel="preconnect" href="https://munchkin.marketo.net"> <!-- Prefetch DNS --> <link rel="dns-prefetch" href="/assets/img"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <!-- Fontawesome Kit --> <script defer src="https://kit.fontawesome.com/f85e46548b.js" crossorigin="anonymous"></script> <!-- Google Tag Manager --> <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != "dataLayer" ? "&l=" + l : ""; j.async = true; j.src = "//www.googletagmanager.com/gtm.js?id=" + i + dl; f.parentNode.insertBefore(j, f); })(window, document, "script", "dataLayer", "GTM-W4PPZ6"); </script> <!-- End Google Tag Manager --> <!-- Only load on desktop for SEM pages --> <!-- Start Mutiny Code --> <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d})})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/41545a78c9e25e61.js"></script> <!-- Only load on desktop for SEM pages --> <!-- Qualified --> <script> (function(w,q){w['QualifiedObject']=q;w[q]=w[q]||function(){ (w[q].q=w[q].q||[]).push(arguments)};})(window,'qualified') </script> <!-- End Qualified --> <!-- Qualified Library --> <script async src="https://js.qualified.com/qualified.js?token=ZFTcG3Wxwf4bL5Am"></script> <!-- End Qualified --> </head> <body class="section-features"> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W4PPZ6" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <header id="nav-wrapper"> <!-- Start Navigation Bar --> <nav class="navbar js-navbar"> <ul class="menu"> <li> <a aria-label="Go to the AdRoll.com homepage" href="/" class="current grow"> <span hidden>AdRoll</span> <svg width="80px" height="15px" class="logo adroll" enable-background="new 0 0 887 165" viewBox="0 0 887 165" xmlns="http://www.w3.org/2000/svg"><path id="adroll-mark" d="m178 81.1c0-44.5-35-80.6-80.6-80.6-30.3 0-56.6 16.6-70.4 41.3l39.3 39.3c0-17.2 14.5-31.1 31.1-31.1 17.6 0 31.1 13.9 31.1 31.1s-13.6 31.1-31.1 31.1h-.1-66.9c-16.6 0-30.1 13.5-30.1 30.1v19.4h97.1c45.3 0 80.6-36.1 80.6-80.6" fill="#0dbdff"/><path id="adroll-wordmark" d="m545.2 71.6h37.6c14.6 0 22.2-6.9 22.2-19.8 0-13.1-7.6-20-22.2-20h-37.6zm21.7 31.4h-21.7v58.7h-33.7v-143.1c0-10 8.1-18.1 18.2-18.1h54.1c34.9 0 56.1 21 56.1 51.1 0 24.2-13.6 42.6-37.2 49.1l42 61h-40.4zm320.1 54.4c-6.6 4.3-14.4 7.3-22.8 7.3-23.2 0-34.1-15.9-34.1-38.5v-117.3l31.9-7.6v125.2c0 6.3 3.1 10.2 8.7 10.2 1.7 0 3.6-.4 5.4-1.2zm-55.7 0c-6.6 4.3-14.4 7.3-22.8 7.3-23.2 0-34.1-15.9-34.1-38.5v-104l31.9-7.9v112.2c0 6.3 3.1 10.2 8.7 10.2 1.7 0 3.6-.4 5.4-1.2zm-100.1-54c0-18.7-12-31.6-30-31.6s-30 12.7-30 31.6 12 31.6 30 31.6 30-12.7 30-31.6m-92.6 0c0-35.9 26.3-61 62.6-61s62.8 24.9 62.8 61c0 36.2-26.6 61.3-62.8 61.3-36.3 0-62.6-25.1-62.6-61.3m-367.6-6.8 23-61.6 23 61.6zm-1.2-84.7-59 149.8h35.8l12.6-33.8h69.5l12.6 33.8h35.8l-63.5-161.2h-26.9c-7.4 0-14.1 4.5-16.9 11.4m164.7 123.1c-17.8 0-30-12.7-30-31.6s12.2-31.6 30-31.6 30 12.7 30 31.6c0 19.4-12.5 31.6-30 31.6m27.9-78.1c-7.9-9.2-19.9-14.5-34.4-14.5-31.2 0-56.1 24.9-56.1 60.8 0 36.2 24.9 61.5 55.2 61.5 16.2 0 28.9-7.1 37-18.9l1.4 15.9h28.6v-161.2h-13.5c-10 0-18.2 8.1-18.2 18.1z" fill="#333"/></svg> </a> </li> <li> <a class="hasDropdown dropdown"><span>Why AdRoll? <span class="change-icon"><svg width="13" height="14" class="svg-inline chevron-down" aria-hidden="true" focusable="false" data-icon="chevron-down" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M432.6 209.3l-191.1 183.1C235.1 397.8 229.1 400 224 400s-11.97-2.219-16.59-6.688L15.41 209.3C5.814 200.2 5.502 184.1 14.69 175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container single why-adroll"> <div class="nav-items single"> <ul> <li><a href="/why-adroll-digital-marketing-platform"> <h4>About AdRoll</h4> <p>Get to know AdRoll</p> </a></li> <li><a href="/features/consent-management"> <h4>Privacy & Consent</h4> <p>Automatically meet global privacy standards</p> </a></li> <li><a href="/customers"> <h4>Case Studies</h4> <p>How 140k brands have used AdRoll to drive revenue</p> </a></li> </ul> </div> </div> </li> <li> <a class="hasDropdown dropdown"><span>Marketing Platform <span class="change-icon"><svg width="13" height="14" class="svg-inline chevron-down" aria-hidden="true" focusable="false" data-icon="chevron-down" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M432.6 209.3l-191.1 183.1C235.1 397.8 229.1 400 224 400s-11.97-2.219-16.59-6.688L15.41 209.3C5.814 200.2 5.502 184.1 14.69 175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container multi marketing-platform"> <div class="nav-items description"> <h2>Marketing Platform</h2> <p>Run full-funnel ad campaigns that optimize to your marketing goals.</p> <a class="cta-secondary" href="/marketing-platform">Learn more</a> </div> <div class="nav-items single"> <h3>Channels</h3> <!-- Marketing Platform: Channels--> <ul> <li><a href="/features/display-advertising-platform">Display Ads</a></li> <li><a href="/features/video-advertising-platform">Video Ads</a></li> <li><a href="/features/native-advertising-platform">Native Ads</a></li> <li><a href="/features/connected-tv-ads">Connected TV Ads</a></li> <li><a href="/features/social-media-advertising-platform">Social Ads</a></li> <li><a href="/features/email">Email Marketing</a></li> </ul> </div> <div class="nav-items multi"> <h3>Features</h3> <!-- Marketing Platform: Features--> <ul> <li><a href="/features/retargeting"> <h4>Retargeting</h4> <p>Re-engage prospects to generate conversions</p> </a></li> <li><a href="/features/brand-awareness"> <h4>Brand Awareness</h4> <p>Put your brand in front of new prospects</p> </a></li> <li><a href="/features/audience-and-segmentation"> <h4>Audience & Contacts</h4> <p>Reach your ideal audience using first-party data</p> </a></li> <li><a href="/features/marketing-automation-builder"> <h4>Marketing Automation</h4> <p>Create a single campaign across display, social, and email</p> </a></li> <li><a href="/features/analytics"> <h4>Analytics & Attribution</h4> <p>Grow faster by doing more of what's working</p> </a></li> </ul> </div> <div class="nav-items single"> <h3><a href="/integration-platform">Integrations <i class="fa-solid fa-arrow-right"></i></a></h3> <!-- Marketing Platform: Integrations--> <ul> <li><a href="/ecommerce-marketing"> <h4>Ecommerce</h4> <p>Shopify Plus, Shopify, WooCommerce, BigCommerce</p> </a></li> <li><a href="/ad-platform-integrations"> <h4>Advertising</h4> <p>Meta, TikTok, Pinterest, Google Ads, Amazon Ads, and more</p> </a></li> <li><a href="https://partners.adroll.com/"> <h4>All Integrations</h4> <p>SMS, ads, email, CRM, analytics, and more</p> </a></li> </ul> </div> </div> </div> </li> <li> <a class="hasDropdown dropdown"><span>Solutions <span class="change-icon"><svg width="13" height="14" class="svg-inline chevron-down" aria-hidden="true" focusable="false" data-icon="chevron-down" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M432.6 209.3l-191.1 183.1C235.1 397.8 229.1 400 224 400s-11.97-2.219-16.59-6.688L15.41 209.3C5.814 200.2 5.502 184.1 14.69 175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container multi marketing-platform"> <div class="nav-items description"> <h2>Solutions</h2> <p>Manage, measure, and optimize campaigns from a single marketing platform</p> </div> <div class="nav-items single"> <h3>AdRoll for Industries</h3> <ul> <li><a href="/ecommerce-marketing">Ecommerce</a></li> <li><a href="/solutions/finance">Finance</a></li> <li><a href="/solutions/non-profit">Non-Profit</a></li> <li><a href="/solutions/hospitality">Hospitality</a></li> </ul> </div> <div class="nav-items single"> <h3><a href="/agency">AdRoll for Agencies <i class="fa-solid fa-arrow-right"></i></a></h3> <ul> <li><a href="https://solutions.adroll.com/"> <h4>Agency Directory</h4> <p>850+ certified experts ready to help you meet your goals</p> </a></li> </ul> </div> </div> </div> </li> <li> <a class="hasDropdown dropdown"><span>Pricing & Packages <span class="change-icon"><svg width="13" height="14" class="svg-inline chevron-down" aria-hidden="true" focusable="false" data-icon="chevron-down" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M432.6 209.3l-191.1 183.1C235.1 397.8 229.1 400 224 400s-11.97-2.219-16.59-6.688L15.41 209.3C5.814 200.2 5.502 184.1 14.69 175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container single solutions"> <div class="nav-items single"> <ul> <li><a href="/pricing"> <h4>Pricing & Packaging</h4> <p></p> </a></li> <li><a href="/managed-services"> <h4>Managed Services</h4> <p>Extend your marketing team with dedicated digital advertising experts</p> </a></li> <li><a href="/self-service"> <h4>Self-Service</h4> <p>Create, manage, and measure campaigns on your own</p> </a></li> </ul> </div> </div> </li> <li> <a class="hasDropdown dropdown"><span>Resources <span class="change-icon"><svg width="13" height="14" class="svg-inline chevron-down" aria-hidden="true" focusable="false" data-icon="chevron-down" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M432.6 209.3l-191.1 183.1C235.1 397.8 229.1 400 224 400s-11.97-2.219-16.59-6.688L15.41 209.3C5.814 200.2 5.502 184.1 14.69 175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container multi resources"> <div class="nav-items multi"> <h3>Marketing Resources</h3> <ul> <li><a href="/resources"> <h4>Resource Library</h4> <p>Everything you need to create full-funnel, cross-channel stories</p> </a></li> <li><a href="/blog"> <h4>AdRoll Blog</h4> <p>Actionable tips and inspiration across a variety of topics</p> </a></li> <li><a href="/digital-advertising"> <h4>Digital Advertising Knowledge Center</h4> <p>Expand your knowledge and level up your skillsets</p> </a></li> <li><a href="/third-party-cookies"> <h4>Third-Party Cookies Guide</h4> <p>Resources for moving forward with less third-party cookies</p> </a></li> <li><a href="/state-of-digital-marketing-report"> <h4>State of Digital Marketing Report</h4> <p>Marketing and advertising insights for digital marketers</p> </a></li> </ul> </div> <div class="nav-items single"> <h3>Free Tools</h3> <ul> <li><a href="/return-on-ad-spend-calculator/">Return On Ad Spend Calculator</a></li> <li><a href="/campaign-utm-url-builder">AdRoll UTM Link Builder</a></li> <li><a href="/discount-calculator">Discount Profit Margin Calculator</a></li> </ul> </div> <div class="nav-items single"> <h3>Customer Support</h3> <ul> <li><a href="https://help.adroll.com/hc/en-us/articles/360037601172-Getting-Started-Guide">Getting Started</a></li> <li><a href="https://help.adroll.com/hc/en-us">Help Center</a></li> <li><a href="/research-panel">Research Panel</a></li> </ul> </div> <div class="nav-items promo"> <a class="promo" href="/resources/guides-and-reports/mastering-the-marketing-funnel"> <img class="promo__thumbnail" loading="lazy" class="lazy" width="268" height="268" alt="Learn how to use zero- and first-party data in a post 3PC-world" src="/assets/img/resources/guides-and-reports/thumbs/mastering-the-marketing-funnel.png?auto=webp&format=png&width=268" srcset="/assets/img/resources/guides-and-reports/thumbs/mastering-the-marketing-funnel.png?auto=webp&format=png&width=268, /assets/img/resources/guides-and-reports/thumbs/mastering-the-marketing-funnel.png?auto=webp&format=png&width=268&dpr=1.5 1.5x, /assets/img/resources/guides-and-reports/thumbs/mastering-the-marketing-funnel.png?auto=webp&format=png&width=268&dpr=2 2x" > <h4 class="promo__title">Fill Your Holiday Funnel</h4> <span class="promo__cta cta-secondary">Download the Guide</a> </a> </div> </div> </li> <li> <a href="https://app.adroll.com/account/signin">Log in</a> </li> <li> <a class="cta" href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY_SKIP_PRICING&package_code=AR_ADS_ONLY">Get started</a> </li> </ul> </nav> <!-- End Navigation Bar --> <nav id="mobile-nav"> <div class="nav-logo icon-1"> <a href="/"><img width="59" height="11" src="/assets/svg/logo-adroll.svg" alt="AdRoll logo. "></a> </div> <div id="mobile-nav-cta"> <a class="cta" href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY_SKIP_PRICING&package_code=AR_ADS_ONLY">Get started</a> </div> <div id="mobile-nav-action" > <a id="simple-menu" href="#nav"> <svg width="28px" height="32px" class="svg-inline bars" aria-hidden="true" focusable="false" data-icon="bars" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M0 88C0 74.75 10.75 64 24 64H424C437.3 64 448 74.75 448 88C448 101.3 437.3 112 424 112H24C10.75 112 0 101.3 0 88zM0 248C0 234.7 10.75 224 24 224H424C437.3 224 448 234.7 448 248C448 261.3 437.3 272 424 272H24C10.75 272 0 261.3 0 248zM424 432H24C10.75 432 0 421.3 0 408C0 394.7 10.75 384 24 384H424C437.3 384 448 394.7 448 408C448 421.3 437.3 432 424 432z"></path></svg> <svg width="20px" height="32px" class="svg-inline xmark" aria-hidden="true" focusable="false" data-icon="times" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512" ><path fill="currentColor" d="M312.1 375c9.369 9.369 9.369 24.57 0 33.94s-24.57 9.369-33.94 0L160 289.9l-119 119c-9.369 9.369-24.57 9.369-33.94 0s-9.369-24.57 0-33.94L126.1 256L7.027 136.1c-9.369-9.369-9.369-24.57 0-33.94s24.57-9.369 33.94 0L160 222.1l119-119c9.369-9.369 24.57-9.369 33.94 0s9.369 24.57 0 33.94L193.9 256L312.1 375z"></path></svg> </div> <div class="sidr right" id="sidr"> <ul class="nav-content"> <li class="first-logo"> <a href="/"> <span hidden style="display: none;">AdRoll</span> <img width="125" height="23" src="/assets/svg/logo-adroll-white.svg" alt="AdRoll logo. "> </a> </li> <li> <a href="/why-adroll-digital-marketing-platform">Why AdRoll?</a> <ul> <li><a href="/why-adroll-digital-marketing-platform">Overview</a></li> <li><a href="/features/consent-management">Customer Privacy Protection</a></li> <li><a href="/customers">Case Studies</a></li> </ul> </li> <li> <a href="/marketing-platform">Marketing platform</a> <ul> <li><a href="/features/digital-advertising-platform">Marketing Channels</a></li> <li><a href="/features/retargeting">Retargeting Ads</a></li> <li><a href="/features/brand-awareness">Brand Awareness Ads</a></li> <li><a href="/features/audience-and-segmentation">Audiences & Contacts</a></li> <li><a href="/features/marketing-automation-builder">Marketing Automation</a></li> <li><a href="/features/analytics">Analytics & Attribution</a></li> <li><a href="/integration-platform">Integrations</a></li> </ul> </li> <li> <span>Solutions</span> <ul> <li><a href="/ecommerce-marketing">AdRoll for Ecommerce</a></li> <li><a href="/solutions/finance">AdRoll for Finance</a></li> <li><a href="/solutions/non-profit">AdRoll for Non-profits</a></li> <li><a href="/solutions/hospitality">AdRoll for Hospitality</a></li> <li><a href="/agency">AdRoll for Agencies</a></li> <li><a href="https://solutions.adroll.com/">Agency Directory</a></li> </ul> </li> <li> <a href="/pricing">Pricing</a> <ul> <li><a href="/managed-services">Managed Services</a></li> <li><a href="/self-service">Self-Service</a></li> </ul> </li> <li> <a href="/resources">Resources</a> <ul> <li><a href="/blog">AdRoll Blog</a></li> <li><a href="/third-party-cookies">Third-Party Cookie Guide</a></li> <li><a href="/digital-advertising">Digital Advertising Knowledge Center</a></li> <li><a href="/state-of-digital-marketing-report">State of Digital Marketing Report</a></li> <li><a href="/return-on-ad-spend-calculator/">Return On Ad Spend Calculator</a></li> <li><a href="/campaign-utm-url-builder">AdRoll UTM Link Builder</a></li> <li><a href="/events">Events</a></li> <li><a href="https://help.adroll.com/hc/en-us/articles/360037601172-Getting-Started-Guide">Getting Started</a></li> <li><a href="https://help.adroll.com/hc/en-us">Help Center</a></li> <li><a href="/research-panel">Research Panel</a></li> </ul> </li> <li> <a href="https://app.adroll.com/account/signin">Log in</a> </li> <li> <a id="mobile-try"class="cta" href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY&package_code=AR_ADS_ONLY">Get Started</a> </li> </ul> </div> </nav> </header> <div class="main"> <style> .slick-dots { display:none; } </style> <div id="analytics" class="update-2024"> <section class="features-hero bkgd-indigo"> <div class="container row padding-bottom-2em padding-top-3em container-center-align text-center-align"> <div class="col_10"> <h1>Turn data into revenue with an everything-you-need analytics solution.</h1> <p>Get consolidated reporting, cross-channel attribution, performance insights, and benchmarking. AdRoll makes it easy to measure campaigns holistically so you can optimize for ROI.</p> <p><a class="cta-alt" href="/request-demo">Get In Touch</a></p> </div> </div> </section> <div style="height: 75px; overflow: hidden;" ><svg viewBox="0 0 500 150" preserveAspectRatio="none" style="height: 100%; width: 100%;"><path d="M0.00,49.98 C256.77,-67.59 256.20,129.77 500.00,49.98 L500.00,0.00 L0.00,0.00 Z" style="stroke: none; fill: #303273;"></path></svg></div> <section class="container text-center-align padding-top-2em padding-bottom-2em"> <a title="AdRoll is a leader in Retargeting on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Retargeting on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005135/medal.svg" /></a> <a title="AdRoll is a leader in Email Marketing on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Email Marketing on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005139/medal.svg" /></a> <a title="AdRoll is a leader in Mid-Market Attribution on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Mid-Market Attribution on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005149/medal.svg" /></a> </section> <section class="padding-top-2em"> <div class="container row container-center-align"> <div class="col_8 text-center-align"> <h2>Take the guesswork out of campaign planning</h2> </div> </div> </section> <section class="container padding-top-2em padding-bottom-4em row container-middle-align"> <div class="col_6 desktop-hide"> <img width="400" height="201" loading="lazy" class="lazy" alt="" src="/assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400" srcset="/assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400, /assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400&dpr=1.5 1.5x, /assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400&dpr=2 2x" > </div> <div class="col_6"> <h4>Cross-channel attribution</h4> <p>Get more from your marketing spend. AdRoll identifies the channels, campaigns, and journeys that are generating the most conversions and highest revenue.</p> <p><a class="cta-secondary" href="/features/cross-channel-attribution">Learn more</a></p> </div> <div class="col_6 mobile-hide"> <img width="400" height="201" loading="lazy" class="lazy" alt="" src="/assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400" srcset="/assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400, /assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400&dpr=1.5 1.5x, /assets/img/globals/img-dashboard_advertising.png?auto=webp&format=png&width=400&dpr=2 2x" > </div> </section> <section class="container padding-top-2em padding-bottom-4em row container-middle-align"> <div class="col_6"> <img width="400" height="257" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-dashboard_reporting.png?auto=webp&format=png&width=400" srcset="/assets/img/features/img-dashboard_reporting.png?auto=webp&format=png&width=400, /assets/img/features/img-dashboard_reporting.png?auto=webp&format=png&width=400&dpr=1.5 1.5x, /assets/img/features/img-dashboard_reporting.png?auto=webp&format=png&width=400&dpr=2 2x" > </div> <div class="col_6"> <h4>Robust reporting</h4> <p>Get performance breakdowns and suggestions based on your ads, campaigns, audiences, and conversions. Export high-level overviews, granular metrics, or custom reports that align with your definition of success.</p> <h4>Benchmark against competitors</h4> <p>See how your campaign metrics compare to other brands — inside or outside of your industry — over the last 30 days. We help you understand relative performance so you can adjust your goals and campaigns accordingly.</p> </div> </section> <section class="padding-top-5em"> <div class="container row container-center-align"> <div class="col_8 text-center-align"> <h2>Put yourself in customers' shoes. Our digital marketing dashboard helps you:</h2> </div> </div> </section> <section class="container padding-top-2em padding-bottom-6em row icons"> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-user_group.svg" alt=""> <h4>Build your audience</h4> <p>Using our pixel and machine learning data engine, we create optimal audience segments based on behavior and interest. Already know who your best customers are? Input custom audience parameters and we’ll continually add users who fit the bill.</p> </div> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-journey.svg" alt=""> <h4>Follow the customer journey</h4> <p>In a glance or with one simple download, get a visual report of customer touchpoints on their path to conversion.</p> </div> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-chart_currency.svg" alt=""> <h4>Get the most out of your budget</h4> <p>Receive proactive insights — like top-performing campaigns and channels — so you can optimize in real time.</p> </div> </section> <section id="quote" class="padding-top-3em padding-bottom-2em bkgd-extra-light-charcoal text-center-align"> <div class="container row container-center-align"> <div class="col_10"> <blockquote> <p>“With AdRoll we got visibility into all our channels. AdRoll’s measurement and reporting tools allow us to track the path to purchase across all of our various channels.”</p> </blockquote> <div class="cite"> <img src="/assets/img/resources/case-studies/cariloha/img-jason_bertrand.jpg" alt="Jason Bertrand"> <h4>Jason Bertrand</h4> <p>VP of Ecommerce at Cariloha</p> <p><a class="cta-secondary" href="/resources/case-studies/cariloha">Read their story</a></p> </div> </div> </div> </section> <section class="bkgd-indigo footer-wrapper-stack"> <div class="container row container-center-align"> <div class="col_7 text-center-align"> <h2>Say goodbye to wasting energy across platforms. Save time and earn more revenue.</h2> <p>AdRoll has helped brands generate more than $246 billion in sales every year. See why 120,000 brands have trusted us since 2006.</p> <a class="cta" href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY_SKIP_PRICING&package_code=AR_ADS_ONLY">Get started</a> <a class="cta-alt" href="/request-demo">Get In Touch</a> </div> </div> </section> </div> </div> <footer > <div id="footer-nav"> <div class="container"> <div id="footer-nav-bottom" > <ul class="footer-flex-container"> <li class="footer-block"> <a>Why AdRoll?</a> <ul style="margin-bottom: 2em;"> <li><a href="/why-adroll-digital-marketing-platform">About AdRoll</a></li> <li><a href="/features/consent-management">Privacy & consent</a></li> <li><a href="/pricing">Pricing</a></li> <li><a href="/customers">Customer stories</a></li> </ul> <a>Solutions</a> <ul style="margin-bottom: 2em;"> <li><a href="/ecommerce-marketing">Ecommerce</a></li> <li><a href="/solutions/finance">Finance</a></li> <li><a href="/solutions/non-profit">Non-profit</a></li> <li><a href="/solutions/hospitality">Hospitality</a></li> </ul> </li> <li class="footer-block"> <a>Marketing Platform</a> <ul style="margin-bottom: 2em;"> <li><a href="/marketing-platform">Overview</a></li> <li><a href="/features/retargeting">Retargeting</a></li> <li><a href="/features/brand-awareness">Brand awareness</a></li> <li><a href="/features/audience-and-segmentation">Audience & contacts</a></li> <li><a href="/features/marketing-automation-builder">Marketing automation</a></li> <li><a href="/features/analytics">Analytics & attribution</a></li> </ul> <a>Marketing Channels</a> <ul style="margin-bottom: 2em;"> <li><a href="/features/display-advertising-platform">Display ads</a></li> <li><a href="/features/video-advertising-platform">Video ads</a></li> <li><a href="/features/native-advertising-platform">Native ads</a></li> <li><a href="/features/connected-tv-ads">Connected TV ads</a></li> <li><a href="/features/social-media-advertising-platform">Social ads</a></li> <li><a href="/features/email">Email marketing</a></li> </ul> </li> <li class="footer-block"> <a>Resources</a> <ul> <li><a href="/resources">Resource library</a></li> <li><a href="/blog">Blog</a></li> <li><a href="/events">Events</a></li> <li><a href="/digital-advertising">Digital Advertising Knowledge Center</a></li> <li><a href="https://help.adroll.com/hc/en-us" target="_blank" rel="noopener">Help Center</a></li> <li><a href="/third-party-cookies">Third-Party Cookies</a></li> <li><a href="/state-of-digital-marketing-report">State of Digial Marketing report</a></li> <li><a href="/campaign-utm-url-builder">AdRoll UTM Link Builder</a></li> <li><a href="/digital-marketing-minute">Digital Marketing Newsletter</a></li> </ul> </li> <li class="footer-block"> <a>Integrations</a> <ul style="margin-bottom: 2em;"> <li><a href="/integration-platform">Overview</a></li> <li><a href="/ecommerce-marketing">Ecommerce</a></li> <li><a href="/ad-platform-integrations">Advertising</a></li> <li><a href="https://partners.adroll.com/">All integrations</a></li> </ul> <a>Partners</a> <ul> <li><a href="/agency">AdRoll for Agencies</a></li> <li><a href="https://solutions.adroll.com">Agency Directory</a></li> <li><a href="https://partners.adroll.com">Partner Directory</a></li> <li><a href="https://developers.adroll.com/" target="_blank" rel="noopener">API docs</a></li> </ul> </li> <li class="footer-block"> <a>Company</a> <ul> <li id="footer-news"><a href="/about/news">News</a></li> <li><a href="https://www.nextroll.com/careers" target="_blank" rel="noopener">Careers</a></li> <li><a href="https://tech.nextroll.com" target="_blank" rel="noopener">NextRoll Engineering</a></li> </ul> </li> <li class="footer-block"> <div id="footer-social"> <ul> <li> <a aria-label="View AdRoll on Facebook" href="https://www.facebook.com/adroll" target="_blank" rel="noopener"> <svg class="svg-inline facebook" aria-hidden="true" focusable="false" data-icon="facebook" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" ><path fill="currentColor" d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z"></path></svg> </a> </li> <li> <a aria-label="View AdRoll on LinkedIn" href="https://www.linkedin.com/showcase/adroll" target="_blank" rel="noopener"> <svg class="svg-inline linkedin" aria-hidden="true" focusable="false" data-icon="linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg> </a> </li> <li> <a aria-label="View AdRoll on Instagram" href="https://www.instagram.com/adroll" target="_blank" rel="noopener"> <svg class="svg-inline instagram" aria-hidden="true" focusable="false" data-icon="instagram" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" ><path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path></svg> </a> </li> <li> <a aria-label="View AdRoll on Twitter" href="https://twitter.com/AdRoll" target="_blank" rel="noopener"> <svg class="svg-inline twitter" aria-hidden="true" focusable="false" data-icon="twitter" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" ><path fill="currentColor" d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z"></path></svg> </a> </li> </ul> </div> <div id="footer-affiliates"> <ul> <li class="footer-sub-logo iab"><a href="https://www.iab.net/?source=AdRoll" target="_blank" rel="noopener">iab Member</a></li> <li class="footer-sub-logo nai"><a href="https://www.networkadvertising.org/" target="_blank" rel="noopener">NAI Member</a></li> <li class="footer-sub-logo tr"><a href="https://www.tagtoday.net/" target="_blank" rel="noopener">TAG</a></li> </ul> </div> <div id="footer-g2"> <a href="https://www.g2.com/products/adroll/reviews?utm_source=review-widget" title="Read reviews of AdRoll on G2"> <img width="150" height="75" alt="Read AdRoll reviews on G2" loading="lazy" src="https://www.g2.com/products/adroll/widgets/stars?color=white&type=read" /> </a> </div> </li> </ul> </div> </div> </div> <div id="footer-sub"> <div class="container"> <ul class="footer-flex-container"> <li class="footer-sub-logo nextroll"><a href="https://www.nextroll.com" target="_blank" rel="noopener"> <img height="20" width="135" src="/assets/svg/logo-nextroll.svg" alt="NextRoll logo. " loading="lazy" class="lazy"> </a></li> <li class="bu-logos"> <ul> <li><a href="/"><img width="80" height="15" src="/assets/svg/logo-adroll.svg" alt="AdRoll logo. " loading="lazy" class="lazy"></a></li> <li><a href="https://www.rollworks.com" target="_blank" rel="noopener"><img width="111" height="15" src="/assets/svg/logo-rollworks.svg" alt="Rollworks logo. " loading="lazy" class="lazy"></a></li> </ul> </li> <li> <p class="nextroll-supports">NextRoll is an equal opportunity employer.<br> <a href="https://www.nextroll.com/what-we-stand-for" target="_blank" rel="noopener">We stand alongside organizations that support our Rollers and Community</a>.</p> <li> <ul> <li><a href="https://www.nextroll.com/careers" target="_blank" rel="noopener">Careers</a></li> <li><a href="https://www.nextroll.com/trust-center" target="_blank" rel="noopener">Trust Center</a></li> <li><a href="https://www.nextroll.com/terms" target="_blank" rel="noopener">Terms of Service</a></li> <li><a href="https://www.nextroll.com/website-terms" target="_blank" rel="noopener">Website Terms of Use</a></li> <li><a href="https://www.nextroll.com/privacy" target="_blank" rel="noopener">Privacy Notice</a></li> <li><a href="https://www.nextroll.com/infringement-policy" target="_blank" rel="noopener">Infringement Policy</a></li> <li><a href="https://app.adroll.com/optout" target="_blank" rel="noopener">Opt Out</a></li> <li><a href="https://www.nextroll.com/privacy#website-13" target="_blank" rel="noopener">CCPA Notice at Collection</a></li> </ul> <p class="your-privacy-choices"><a href="/your-privacy-choices" target="_blank" rel="noopener"><span>Your Privacy Choices</span> <img src="/assets/img/your-privacy-choices.png" alt="Your Privacy Choices" loading="lazy" width="25" height="15"></a></p> <p>© 2006-2024, NextRoll, Inc. All rights reserved. AdRoll is a division of NextRoll. To learn more please visit <a href="https://www.nextroll.com" target="_blank" rel="noopener">nextroll.com</a>.</p> </li> </ul> </div> </div> </footer> <!-- Aggregate G2 Rating Structured Data --> <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "AggregateRating", "itemReviewed": { "@type": "WebApplication", "image": "https://www.adroll.com/assets/img/adroll-logo-black.png", "name": "AdRoll", "applicationCategory": "BusinessApplication", "operatingSystem": "all", "browserRequirements": "requires Javascript support", "offers": { "@type": "AggregateOffer", "offeredBy": { "@type": "Organization", "name": "AdRoll" }, "highPrice": "432.00", "lowPrice": "0.00", "offerCount": "2", "priceCurrency": "USD", "priceSpecification": [ { "@type": "UnitPriceSpecification", "price": "0.00", "priceCurrency": "USD", "name": "Ads", "referenceQuantity": { "@type": "QuantitativeValue", "value": "1", "unitCode": "MON" } }, { "@type": "UnitPriceSpecification", "price": "36.00", "priceCurrency": "USD", "name": "Marketing & Ads Plus", "referenceQuantity": { "@type": "QuantitativeValue", "value": "1", "unitCode": "MON" } } ] }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4", "ratingCount": "605" } }, "ratingValue": "4", "ratingCount": "605" } </script> <!-- Site Javascript --> <script src="/js/site.js?id=bef4e9533bd6ec92b02bfb2f1496efb3" type="module"></script> </body> </html>