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10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Insights</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Marketing</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div><div class="border-t border-gainsboroGray pt-6"><div class="text-tablet-sm/overline-4-bold desktop-lg:text-desktop-large/label-1-bold uppercase text-mediumGrey mb-[18px]">Self-Serve Offerings</div><div class="flex flex-col gap-y-[18px]"><a href="/products/social-media-management/self-serve/"><span class="text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Social Self‑Serve</span></a><a href="/products/customer-service/self-serve/"><span class="text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Service Self‑Serve</span></a></div></div><div class="border-t border-gainsboroGray pt-6"><div class="flex flex-col gap-y-[18px]"><a href="/products/digital-twin/"><span class="text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Digital Twin</span></a></div></div><div class="border-t border-gainsboroGray pt-6"><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Platform</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 47 34" class="h-5 flex-none me-3"><g clip-path="url(#service_svg__a)"><path d="M23.512 6.123C15.999-3.201-1.1.196.064 15.229c.593 7.724 6.582 14.282 12.359 18.865l2.116-4.78c.799-1.57 2.058-2.895 3.63-3.823a10.361 10.361 0 0 1 5.258-1.42c1.86 0 3.684.492 5.257 1.42 1.573.928 2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123Zm0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.856 4.856 0 0 1-.315-2.99 5.08 5.08 0 0 1 1.517-2.65 5.677 5.677 0 0 1 2.839-1.417 5.912 5.912 0 0 1 3.203.295 5.48 5.48 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515Z"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Voice</span></div></a><a href="/products/customer-service/social-media-channels/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/products/customer-service/livechat/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Live Chat Support</span></div></a><a href="/products/customer-service/community-forum/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Communities</span></div></a><a href="/products/customer-service/conversational-ai/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational AI Platform</span></div></a><a href="/products/customer-service/conversational-ivr/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational IVR</span></div></a><a href="/products/customer-service/knowledge-base/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788c0 10.435 8.435 18.869 18.83 18.869 10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901Zm0 7.263c2.609 0 4.713 2.127 4.713 4.722 0 2.595-2.122 4.721-4.712 4.721s-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722Zm0 23.23a12.747 12.747 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.361 8.361 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785h.018ZM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.401 5.401 0 0 0-5.396-5.407 5.401 5.401 0 0 0-5.396 5.407 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269ZM44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.401 5.401 0 0 0 44.607 0a5.401 5.401 0 0 0-5.396 5.406 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.281 1.281 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772Z"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653c0 10.85 8.843 19.653 19.74 19.653 10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0Zm0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4c-2.715 0-4.94-2.215-4.94-4.918 0-2.703 2.225-4.917 4.94-4.917Zm0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942h.02Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0Zm-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14 0-2.833 2.317-5.14 5.163-5.14 2.845 0 5.162 2.307 5.162 5.14 0 2.833-2.317 5.14-5.162 5.14ZM31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29ZM39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a data-link-type="external" href="https://developer.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a data-link-type="external" href="https://community.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a data-link-type="external" href="https://investors.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security & Data Privacy</span></div></a><a href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo Center</span></div></a><a href="/resources/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">eBooks & Reports</span></div></a><a href="/events/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Events & Webinars</span></div></a><a href="/blog/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Blog</span></div></a><a href="/cxm/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified-CXM Guide</span></div></a><a href="/forbes-influential-cmos-2024/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Forbes Influential CMO 2024</span></div></a></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b 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0 3.684.492 5.257 1.42 1.573.928 2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123Zm0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.856 4.856 0 0 1-.315-2.99 5.08 5.08 0 0 1 1.517-2.65 5.677 5.677 0 0 1 2.839-1.417 5.912 5.912 0 0 1 3.203.295 5.48 5.48 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515Z"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><div class="text-mobile/heading-5">Sprinklr Service</div></div><p class="whitespace-pre-line text-tablet-sm/heading-5 desktop-sm:text-tablet-sm/heading-3 desktop-lg:text-desktop-large/heading-3">The next generation of CCaaS is here</p><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 text-slateGray 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-z-10"></div></div><div data-el="ref"><div class="w-full max-w-[312px] tablet-sm:max-w-[688px] desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] mx-auto"><div class="w-full pt-8 tablet-sm:pt-16 desktop-sm:pt-14 desktop-lg:pt-16 pb-16 tablet-sm:pb-[108px] desktop-sm:pb-[140px] desktop-lg:pb-[180px]"><div class="w-full flex max-desktop-sm:flex-col gap-y-8 tablet-sm:gap-y-12 gap-x-[116px] desktop-lg:gap-x-[168px]"><div class="desktop-sm:pb-14 desktop-sm:max-w-[548px] desktop-lg:max-w-[724px] desktop-lg:pb-12 desktop-sm:border-lightGrey desktop-sm:border-b-2"><span class="inline-block py-2 px-5 rounded-full bg-strawYellow-300 uppercase text-mobile-sm/label-2 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1 mb-4 tablet-sm:mb-6">Customer Service</span><h1 class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-2 desktop-sm:text-tablet-sm/heading-1 desktop-lg:text-desktop-large/heading-2">How brands can use a social media monitoring strategy</h1><div class="text-cometBlack uppercase text-mobile-sm/label-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 mt-3 tablet-sm:mt-6 desktop-sm:mt-8">September 5, 2023 • 11 MIN READ</div></div><div class="flex-none w-full desktop-sm:w-[268px] desktop-lg:w-[344px] text-cometBlack pb-10 tablet-sm:pb-12 desktop-sm:pb-8 desktop-lg:pt-14 desktop-lg:pb-7 border-lightGrey border-b-2"><div class="text-mobile-sm/label-2 tablet-sm:text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase">Authors</div><div class="flex flex-col tablet-sm:max-desktop-sm:flex-row gap-y-4 gap-x-4 mt-2.5 tablet-sm:mt-6"><a class="block flex-1" href="/blog/author/ishita-nigam/"><div class="flex items-center gap-x-4 group"><img alt="Ishita Nigam" loading="lazy" width="960" height="1280" decoding="async" data-nimg="1" class="flex-none aspect-square rounded-full w-14 object-cover" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/6YdCdsbmEkscvtFQBnOYyX/1f7ea6c921ae4407628abccdc1bf776e/Ishita_Nigam.jpeg?w=1080&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/6YdCdsbmEkscvtFQBnOYyX/1f7ea6c921ae4407628abccdc1bf776e/Ishita_Nigam.jpeg?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/6YdCdsbmEkscvtFQBnOYyX/1f7ea6c921ae4407628abccdc1bf776e/Ishita_Nigam.jpeg?w=1920&q=50&fm=webp"/><div><div class="text-primaryOceanBlue text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Ishita Nigam</div><div class="mt-0.5 tablet-sm:mt-1 text-primarySpaceGrey text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Guest Contributor</div></div></div></a></div></div></div><div class="flex gap-[116px] desktop-lg:gap-[168px] mt-10 tablet-sm:mt-8 desktop-sm:mt-12"><div class="w-full desktop-sm:max-w-[548px] desktop-lg:max-w-[724px]"><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 text-primarySpaceGrey text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-2 prose-headings:mb-4 prose-headings:mt-8 tablet-sm:prose-headings:mt-10 prose-img:mt-8 tablet-sm:prose-img:mt-10 prose-a:underline prose-h2:text-mobile-sm/heading-5 tablet-sm:prose-h2:text-tablet-sm/heading-5 desktop-sm:prose-h2:text-tablet-sm/heading-2 desktop-lg:prose-h2:text-desktop-large/heading-4 prose-h3:text-mobile-sm/body-1-bold tablet-sm:prose-h3:text-tablet-sm/heading-6 desktop-sm:prose-h3:text-tablet-sm/heading-3 desktop-lg:prose-h3:text-desktop-large/heading-5 prose-h4:text-mobile-sm/body-2-bold tablet-sm:prose-h4:text-tablet-sm/heading-6 desktop-sm:prose-h4:text-tablet-sm/heading-5 desktop-lg:prose-h4:text-desktop-large/heading-5 prose-img:mx-auto"><p>Jay Baer once said, “Content is fire. Social media is gasoline.”<br/><br/>He could not be more right. If your brand is present on leading social media platforms, and you are running campaigns day and night, you are equally busy monitoring the response. After all, you would want to know how well the gasoline works and how much more is required, would you?<br/><br/>Take Arby’s, for example. A few years back, the sandwich brand launched a <a data-link-type="external" href="https://www.washingtonpost.com/news/business/wp/2014/08/25/the-10-meat-mountain-from-arbys-its-exactly-what-it-sounds-like/" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow">"<u>Meat Mountain</u>"</a> campaign to change its customers’ perception that it sold only roast beef. The picture showed a pile of different types of meats. Tempted by it, some social media users thought it was a sneak peek into an upcoming sandwich. Soon, the audience started expressing interest in trying the new sandwich. </p><p>The result? The social media verdict was clear, and Arby’s listened. Hence Arby’s $10 Meat Mountain sandwich was born.</p><button class="cursor-zoom-in"><img alt="An outdoor sign next to an Arby's restaurant promoting Arby's roast beef sandwich" loading="lazy" width="1200" height="800" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/1tAtYViysLnlfCcwbws25t/a6752b39df17f178eab53ac68c9a43fe/Image_1-2.jpeg?w=1200&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/1tAtYViysLnlfCcwbws25t/a6752b39df17f178eab53ac68c9a43fe/Image_1-2.jpeg?w=3840&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/1tAtYViysLnlfCcwbws25t/a6752b39df17f178eab53ac68c9a43fe/Image_1-2.jpeg?w=3840&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.shopfood.com/restaurants/arbys-roast-beef/" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow"><u>Source</u></a> </p><p>Your brand certainly needs <a href="/cxm/social-media-marketing/" class="font-semibold text-primaryOceanBlue hover:underline"><u>social media marketing</u></a> to reach its audience. But also remember that you need a social media monitoring strategy to ensure its survival and success.<br/><br/>So, what does such a social media strategy include? We’ll get to that. First, though, let’s kick things off with what a social media monitoring strategy is. </p><div class="p-0.5 rounded-[8px] bg-refreshSkylineBottom mt-8 tablet-sm:mt-10"><div class="bg-white w-full h-full rounded-[6px] p-6"><div class="inline-flex items-center mb-6"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 22 24" class="inline h-6 me-2.5"><path fill="#000" d="M20.778 24H1.222A1.211 1.211 0 0 1 0 22.8V1.2C0 .537.547 0 1.222 0h19.556C21.453 0 22 .537 22 1.2v21.6c0 .663-.547 1.2-1.222 1.2ZM6.11 6v2.4h9.778V6H6.11Zm0 4.8v2.4h9.778v-2.4H6.11Zm0 4.8V18h6.111v-2.4h-6.11Z"></path></svg><span class="text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Table of Contents</span></div><ul class="not-prose ms-6 [list-style:initial] [&>li:first-of-type]:mt-0 [&>li:last-of-type]:mb-0"><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-0">What is a social media monitoring strategy?</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-1">5 reasons why you need a social media monitoring strategy</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-2">The ideal features for a social media monitoring tool</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-3">How to build a successful social media monitoring strategy</a></li><li class="list-disc text-primaryOceanBlue text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-2 my-4"><a class="hover:underline" href="#toc-4">Uncover the ROI of your social media monitoring strategy</a></li></ul></div></div><h2><span id="toc-0" class="relative -top-[200px]"></span><strong class="font-bold">What is a social media monitoring strategy?</strong></h2><p><a href="/cxm/social-media-monitoring/" class="font-semibold text-primaryOceanBlue hover:underline"><u>Social media monitoring</u></a> is like putting your eyes and ears to the Internet. It requires you to track relevant social media conversations about your brand, product, industry and even the laws governing your business. This strategy acts as your go-to guide for mapping everything that’s being said about your brand online.<br/><br/>Here are some the things that you need to be on top of to make the most of your social media monitoring strategy.</p><h3><strong class="font-bold">1. Check all social media channels</strong></h3><p>While you can choose to run a campaign on selected social media channels, you cannot be picky about which channels to monitor. You need to keep an eye on all social media platforms where your brand and audience are present. Tracking your brand mentions or just trending topics from your industry is a crucial aspect of social media monitoring.<br/><br/>In fact, following a renowned person who’s related to your industry can offer a cue to kickstart a conversation about your products.</p><h3><strong class="font-bold">2. Run 24/7 surveillance</strong></h3><p>Social media doesn’t sleep, so you always need to be on your toes. Even in the wee hours of the night, someone is always online and ready to talk about how good or bad your product is. </p><button class="cursor-zoom-in"><img alt="Gatorade employees working from the company's Mission Control Center" loading="lazy" width="553" height="369" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/2y0fAMVMdsF7kzPl0X9zcz/fc9c489f46884d9e754085de4edde757/Image_2-3.jpeg?w=640&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/2y0fAMVMdsF7kzPl0X9zcz/fc9c489f46884d9e754085de4edde757/Image_2-3.jpeg?w=1200&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/2y0fAMVMdsF7kzPl0X9zcz/fc9c489f46884d9e754085de4edde757/Image_2-3.jpeg?w=1200&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.wsj.com/articles/SB10001424052748703466704575489673244784924" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow"><u>Source</u></a></p><p>Keeping that in mind, Gatorade created its hugely successful <a data-link-type="external" href="https://mashable.com/archive/gatorade-social-media-mission-control" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow"><u>Mission Control Center</u></a> in its HQ a few years back to monitor its online presence 24/7. Its social media managers were known to jump to Facebook chats and Twitter threads in no time if they spotted a mention of their brand or even the word “sports drink.” Talk about being responsive!</p><h3><strong class="font-bold">3. Employ social media monitoring tools</strong></h3><p>Effective <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-management-tools/">social media management tools</a> can help you identify a brewing crisis and nip it in the bud. They allow you to track multiple keywords on various platforms in real time and offer live updates. Some tools provide a unified view of up to two million news articles from multiple sources in one place. This gives you a macro view of social media and everything that remotely relates to your brand. </p><h3><strong class="font-bold">4. Keep your responses ready</strong></h3><p>Once you start monitoring, you should respond based on the information you get. </p><p><strong class="font-bold">a. Examine and delegate</strong><br/>If it’s a compliment, pass on the good news to your marketing team. You may have found a brand loyalist, and it’s important to acknowledge and appreciate their comments. If it’s a complaint, direct it to your PR and customer support teams.<br/><strong class="font-bold"><br/>b. Generate leads</strong><br/>Tap into online conversations to find your prospects. Not every potential customer may be following your page.<br/><strong class="font-bold"><br/>c. Offer customer support</strong><br/>Many customers use social media to get a brand’s attention. They often switch their channels depending on the brand and the nature of the complaint. Robust social media monitoring tools enable you to create an automatic ticket and discharge it to the respective department, thereby speeding up customer support and complaint resolution.<br/><strong class="font-bold"><br/>d. Crisis aversion</strong><br/>Keeping watch over conversations on all your social media channels can help you spot a spark before it becomes a fire.</p><p><strong class="font-bold">Learn More:</strong> <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-crisis-management-to-mitigate-impact/"><u>How to effectively manage a social media crisis and save your brand in 2023</u></a> </p><h3><strong class="font-bold">5. Analyze the data</strong></h3><p>Continuous analysis is an integral part of social media monitoring. You monitor data and analyze it to gauge the effects of your campaigns and to track patterns. </p><h3><strong class="font-bold">6. Improvise</strong></h3><p>Analysis churns out essential areas for improvement. You can compare what works and what doesn’t and eliminate the failures.<br/><br/>Sounds like too much work? Trust us when we say that every minute you spend monitoring your social media handles is worth it.</p><p>And here are five reasons why.</p><h2><span id="toc-1" class="relative -top-[200px]"></span><strong class="font-bold">5 reasons why you need a social media monitoring strategy</strong></h2><p>Why does your brand need a social media strategy? Because, without it, you are driving with your headlights off. Check out how exactly a social media monitoring strategy can help you. </p><h3><strong class="font-bold">1. Spot a crisis before it blows up</strong></h3><p>A large airline company learned the significance of the timely spotting of a crisis in 2017. The airline asked four of its passengers to deboard from an overbooked plane. A pulmonologist refused to vacate his seat, citing that he had to see a patient the next day. A viral video that was viewed over 6.8 million times in less than 24 hours showed the doctor being dragged out of the plane with a bloodied face. </p><p>The incident spiraled out of control when the airline’s CEO issued a statement that seemed to justify the removal of the passenger. His email to his employees leaked online, wherein he appeared to support the airline staff’s behavior.<br/><br/>On the flip side, what could have saved the day for the airline was tracking down the video ASAP, issuing a sincere apology immediately and responding to online comments with respect.</p><h3><strong class="font-bold">2. Track customer feedback in real time</strong></h3><p>Things quickly go from good to bad to worse on the Internet. So, social media managers need to be vigilant day and night and keep track of their brand’s presence in real time. A well-thought-out strategy can help you in planning your actions and crisis management maneuvers in advance. </p><h3><strong class="font-bold">3. Stay ahead of the competition</strong></h3><p>With the right strategy as the guide, you can gather important information, analyze trending topics and aptly respond to customer comments on time. This will go a long way in giving you the edge over your competitors on social media. </p><h3><strong class="font-bold">4. Measure the efficacy of your communication</strong></h3><p>A great strategy will also guide you in monitoring the rate and effectiveness of your responses to social media comments. As seen with the United Airlines incident, responding quickly and respectfully is critical to avoid matters blowing up in seconds. </p><h3><strong class="font-bold">5. Identify brand loyalists</strong></h3><p>As we covered, a solid social media monitoring strategy entails a set of tools and practices to spot any brand mentions or keywords related to your product or industry and the related comments from users. This will help you in identifying the customers who admire your brand and leave positive feedback online.<br/><br/>However, just a monitoring strategy cannot help you succeed on the Internet. You’ll also need a proper a social media monitoring tool to support your game plan.<br/><br/>So, when it comes to picking your weapon of choice, here are the top features that you’ll need to look for.</p><h2><span id="toc-2" class="relative -top-[200px]"></span><strong class="font-bold">The ideal features for a social media monitoring tool</strong></h2><p>The ideal social media monitoring tool should be able to:</p><ul><li class="m-0 p-0"><strong class="font-bold"><i>Monitor multiple social media platforms</i></strong> with ease from a single dashboard. </li><li class="m-0 p-0"><strong class="font-bold"><i>Offer a social media post scheduling tool</i></strong> to prepare the post in advance and decide when it should go online. <a class="font-semibold text-primaryOceanBlue hover:underline" href="/products/social-media-management/social-media-automation/"><u>Sprinklr Social</u></a> offers a unified solution to plan and manage your social media content across multiple platforms. </li><li class="m-0 p-0"><strong class="font-bold"><i>Track brand mentions</i></strong>, keywords, trends, threads or hashtags and display the information on an easily accessible dashboard. </li><li class="m-0 p-0"><strong class="font-bold"><i>Analyze sentiments</i></strong> and monitor <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/online-brand-reputation/"><u>brand reputation online</u></a> on all communication channels. </li><li class="m-0 p-0"><strong class="font-bold"><i>Provide real-time alerts</i></strong> and automatic report generation so you get actionable insights regularly. </li></ul><p><strong class="font-bold">Also Read:</strong> <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-reports/"><u>Social media reporting: An essential guide</u></a> </p><p>Once you identify the social media marketing tool that suits your needs, you would want to know how to build your strategy. </p><h2><span id="toc-3" class="relative -top-[200px]"></span><strong class="font-bold">How to build a successful social media monitoring strategy</strong></h2><p>Building a successful social media monitoring strategy involves these five steps. </p><h3><strong class="font-bold">1. Pick the right social media platforms</strong></h3><p>Focus your efforts on the right social media platforms. Most users take to Facebook and Twitter to complain about or acknowledge a product's performance. But depending on your industry, you may want to keep a tab on Reddit, Yelp, Instagram or Pinterest for customer reviews as well.</p><h3><strong class="font-bold">2. Spot the trending posts to monitor</strong></h3><p>Your strategy must involve keeping abreast of brand mentions for you and your competitors’ products or any news related to your industry.</p><h3><strong class="font-bold">3. Identify the keywords and users to observe</strong></h3><p>Besides the trends and threads, you need to track significant keywords to stay updated on what your users are talking about. Follow the influencers in your industry and users who often post about your brand.</p><h3><strong class="font-bold">4. Categorize posts as per importance</strong></h3><p>Not every post is equally important. It depends on the sentiment each customer's comment carries. Often the signal-to-noise ratio of online comments can be low, indicating that there is much ado about nothing.<br/><br/>Several AI-based tools can help boost your ROI by reducing the time spent monitoring your social media handles and categorizing posts as per sentiments.</p><h3><strong class="font-bold">5. Improve your monitoring strategy continuously</strong></h3><p>Like we said, regular monitoring helps you identify relevant keywords and trends. You can also employ an AI-enabled <a class="font-semibold text-primaryOceanBlue hover:underline" href="/products/social-media-management/"><u>social media management tool</u></a> to protect your brand reputation and assist your social media managers with integrated AI bots and conversation suggestions.<br/><br/>Ultimately, your strategy should keep evolving and reduce the time and effort you spend on monitoring your social media handles.<br/><br/>Yes, figuring out a proper strategy consumes enough time and investment. But, when done right, it’s natural for you to expect decent returns from it.</p><h2><span id="toc-4" class="relative -top-[200px]"></span><strong class="font-bold">Uncover the ROI of your social media monitoring strategy</strong></h2><p>Here’s how you can measure the ROI of your strategy.</p><h3><strong class="font-bold">1. Set goals and performance metrics</strong></h3><p>Your goals need to be SMART, i.e.: Specific, Measurable, Attainable, Realistic and Time-bound. An example would be targeting 200 new leads from the current social media campaign on Twitter.<br/><br/>The performance metrics you choose depend on your goals. For instance, if your end goal is brand awareness, you may want to track the number of followers, impressions, shares and brand mentions. But if you aim at conversions, you should track product sales and the resulting revenue from social media, the leads generated through subscriptions and DMs and any other calls-to-action (CTAs). To learn more, check out the key <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-metrics/"><u>social media metrics</u></a> to track for campaigns.</p><h3><strong class="font-bold">2. Evaluate social media costs</strong></h3><p>Managing social media handles incurs several expenses for content creation, the managing staff, monitoring tools or paid advertising and campaigns. So, keep track of how much money you’re dishing out on your social efforts. </p><h3><strong class="font-bold">3. Monitor your social media performance</strong></h3><p>How your social media handles are performing affects the returns on your investment. The comprehensive dashboard of an excellent monitoring tool can give a macro view of your brand’s performance on multiple platforms. It’ll help you understand whether your strategy is reaping the desired rewards. </p><button class="cursor-zoom-in"><img alt="Sprinklr's media monitoring and analytics tool" loading="lazy" width="940" height="798" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/Wcmm60KAkl6IDLai2B9QB/95c27073fb87252210673f7d301c2d9d/Image_4-2.png?w=1080&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/Wcmm60KAkl6IDLai2B9QB/95c27073fb87252210673f7d301c2d9d/Image_4-2.png?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/Wcmm60KAkl6IDLai2B9QB/95c27073fb87252210673f7d301c2d9d/Image_4-2.png?w=1920&q=50&fm=webp"/></button><p><a class="font-semibold text-primaryOceanBlue hover:underline" href="/products/consumer-intelligence/media-monitoring/"><u>Source</u></a> </p><h3><strong class="font-bold">4. Calculate ROI</strong></h3><p>Finally, you can use the below formula to evaluate the returns on the time and money invested in social media monitoring. </p><div class="py-4 border-y-2 border-lightGrey tablet-sm:py-6 bg-white"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 99 80" class="w-[22px] h-4 tablet-sm:w-7 tablet-sm:h-5 desktop-lg:w-[38px] desktop-lg:h-7"><path fill="url(#quote_svg__a)" d="m27.9.85 14.4 11.4c-9.6 5.7-19.8 18-21.6 28.2.6-.3 3-.6 5.1-.6 9.9 0 17.7 7.8 17.7 18.9 0 11.1-9 20.4-20.4 20.4-12.3 0-23.1-9.9-23.1-27.3 0-20.7 11.4-39.3 27.9-51Zm55.5 0 14.4 11.4c-9.6 5.7-19.8 18-21.6 28.2.6-.3 3-.6 5.1-.6 9.9 0 17.7 7.8 17.7 18.9 0 11.1-9 20.4-20.4 20.4-12.3 0-23.1-9.9-23.1-27.3 0-20.7 11.4-39.3 27.9-51Z"></path><defs><linearGradient id="quote_svg__a" x1="-181.5" x2="27.75" y1="146.812" y2="-118.356" gradientUnits="userSpaceOnUse"><stop stop-color="#FCB549"></stop><stop offset="0.427" stop-color="#8ECD7B"></stop><stop offset="1" stop-color="#34C8ED"></stop></linearGradient></defs></svg><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 mt-4 text-slateGray text-mobile-sm/body-4 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 empty:last-of-type:prose-p:min-h-0 empty:last-of-type:prose-p:mt-0"><p><strong class="font-bold">ROI = (Amount achieved – Amount invested) / Amount invested X 100</strong> </p></div></div><p><strong class="font-bold"><br/>Let the monitoring begin<br/></strong><br/>February 3, 2013, was an important day for <a data-link-type="external" href="https://digiday.com/marketing/oral-history-oreo-tweet/" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow"><u>Oreo</u></a>. The Super Bowl (XLVII) was on, and the San Francisco 49ers were playing the Baltimore Ravens when the lights went out in the stadium, plunging everyone into darkness. Well, everyone except for the cookie brand. </p><p>Oreo grabbed the opportunity with both hands and tweeted, “Lights out? No problem. You can still dunk in the dark.” </p><p>That tweet instantly went viral, gaining 15,000 retweets and outstanding media coverage. What led to this tweet was a team of fifteen people proactively monitoring the social media trends over two years and being on their toes to capture the moment.</p><button class="cursor-zoom-in"><img alt="A promotion from Oreo's "You Can Still Dunk In The Dark" tweet" loading="lazy" width="614" height="410" decoding="async" data-nimg="1" class="max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/358s3C0UikLXmrMC9vxUWN/648ca809655a74dc3da3424241ee878d/Image_5-2.jpeg?w=640&q=50&fm=webp 1x, //images.ctfassets.net/ukazlt65o6hl/358s3C0UikLXmrMC9vxUWN/648ca809655a74dc3da3424241ee878d/Image_5-2.jpeg?w=1920&q=50&fm=webp 2x" src="//images.ctfassets.net/ukazlt65o6hl/358s3C0UikLXmrMC9vxUWN/648ca809655a74dc3da3424241ee878d/Image_5-2.jpeg?w=1920&q=50&fm=webp"/></button><p><a data-link-type="external" href="https://www.businessinsider.in/advertising/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making/articleshow/21266140.cms" class="font-semibold text-primaryOceanBlue hover:underline" target="_blank" rel="noreferrer noopener nofollow"><u>Source</u></a> </p><p>This just goes to show how constant monitoring is the key to successful marketing on social media platforms. But keep in mind that the time and effort it consumes might not be well-spent without a team of experts or a highly efficient monitoring tool. So, be sure to have a well-trained group of social specialists in place. And you can also book a <a href="/demo-research/" class="font-semibold text-primaryOceanBlue hover:underline"><u>demo with Sprinklr </u></a>to see how its comprehensive social suite can take your social media monitoring to the next level. </p><p><strong class="font-bold">Deep Dive:</strong> <a class="font-semibold text-primaryOceanBlue hover:underline" href="/blog/social-media-campaign-examples/"><u>7 Social media campaign examples to impire your social media strategy</u></a> </p><script type="application/ld+json">{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How regularly should you monitor your brand’s social media presence? ","acceptedAnswer":{"@type":"Answer","text":"<p>Ideally, every single day. Social media is always buzzing, and you never know when a small spark can become a wildfire. So, visiting your social media pages daily is suggested to see what audiences are talking about. </p>"}},{"@type":"Question","name":"Is social media monitoring ethical?","acceptedAnswer":{"@type":"Answer","text":"<p>Social media monitoring tools pick up information from your customers' public profiles and activity, not private data. So, the practice is ethical as long as the companies abide by data protection laws. </p>"}}]}</script><div class="flex flex-col items-center justify-center mx-auto desktop-sm:px-0 desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] px-0 tablet-sm:px-0"><p class="whitespace-pre-line text-center text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-3">Frequently Asked Questions</p><div class="w-full desktop-sm:w-full desktop-lg:w-full"><div class="w-full"><div class="w-full pt-2 desktop-sm:pt-5 desktop-lg:pt-7" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R2ujb9lammmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rujb9lammmlda:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>How regularly should you monitor your brand’s social media presence? </button><div data-state="closed" id="radix-:R2ujb9lammmlda:" role="region" aria-labelledby="radix-:Rujb9lammmlda:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Ideally, every single day. Social media is always buzzing, and you never know when a small spark can become a wildfire. So, visiting your social media pages daily is suggested to see what audiences are talking about. </p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R3ejb9lammmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1ejb9lammmlda:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>How are social media monitoring and social listening different?</button><div data-state="closed" id="radix-:R3ejb9lammmlda:" role="region" aria-labelledby="radix-:R1ejb9lammmlda:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Social media monitoring is a short-term process that observes your audience’s reactions on a micro-level. Social listening is a continuous process that aims to reveal the root causes and a more permanent solution to a problem. You can <a data-link-type="external" href="https://www.sprinklr.com/blog/social-monitoring-vs-social-listening/" class="font-semibold text-primaryOceanBlue hover:underline"><u>read this article</u></a> to gain more insight into the differences between each of them. </p></div></div></div></div></div><div data-state="closed" data-orientation="vertical" class="pl-6 border-b last:border-none border-[#DEDEDE] py-6 tablet-sm:py-9 ps-0"><button type="button" aria-controls="radix-:R3ujb9lammmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1ujb9lammmlda:" class="grid text-start grid-cols-[16px_1fr] items-center text-mobile-sm/body-1-bold gap-4 tablet-sm:text-tablet-sm/heading-6 tablet-sm:gap-6 tablet-sm:grid-cols-[24px_1fr] desktop-lg:text-desktop-large/heading-6 [&[data-state=open]>.accordionCollapsedIcon]:hidden [&[data-state=open]>.accordionExpandedIcon]:block" data-radix-collection-item=""><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 17" class="h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-mintyBlueGradient rounded-full accordionCollapsedIcon"><rect width="4" height="17" x="6.5" fill="#fff" rx="2"></rect><rect width="4" height="17" x="17" y="6.5" fill="#fff" rx="2" transform="rotate(90 17 6.5)"></rect></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 17 5" class="hidden h-4 w-4 p-1 tablet-sm:h-6 tablet-sm:w-6 tablet-sm:p-1.5 bg-primarySpaceGrey dark:bg-gainsboroGray rounded-full accordionExpandedIcon fill-white"><rect width="4" height="17" y="4.5" rx="2" transform="rotate(-90 0 4.5)"></rect></svg>Is social media monitoring ethical?</button><div data-state="closed" id="radix-:R3ujb9lammmlda:" role="region" aria-labelledby="radix-:R1ujb9lammmlda:" data-orientation="vertical" class="overflow-hidden grid grid-rows-0fr data-[state=open]:grid-rows-1fr transition-grid-rows !duration-150" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"><div class="min-h-0"><div class="py-2 text-slateGray dark:text-white text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-sm:text-tablet-sm/body-3 desktop-lg:text-desktop-large/body-3"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] ps-8 tablet-sm:ps-12 space-y-6 prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ol:space-y-4 prose-ul:space-y-4"><p>Social media monitoring tools pick up information from your customers' public profiles and activity, not private data. So, the practice is ethical as long as the companies abide by data protection laws. </p></div></div></div></div></div></div></div></div></div></div></div><div class="max-desktop-sm:hidden"><div style="--header-height:0px;--subnav-height:0px;--sticky-top-margin:20px" class="w-[268px] desktop-lg:w-[344px] h-fit sticky top-[calc(var(--header-height)_+_var(--subnav-height)_+_var(--sticky-top-margin))] flex-none"><div class="grid transition-[opacity,grid-template-rows] duration-500 w-full grid-rows-[0fr] opacity-0"><div class="w-full overflow-hidden after:block after:w-full after:h-10"><div class="text-cometBlack text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase mb-6">Table of contents</div><div class="relative [--scrollbar-width:4px] before:absolute before:top-0 before:w-[calc(100%-var(--scrollbar-width))] before:h-5 before:z-30 before:block before:pointer-events-none before:bg-gradient-to-b before:from-white before:to-transparent before:transition-opacity before:duration-200 after:absolute after:bottom-0 before:left-0 after:w-[calc(100%-var(--scrollbar-width))] after:h-5 after:z-30 after:block after:pointer-events-none after:bg-gradient-to-t after:from-white after:to-transparent after:transition-opacity after:duration-200 before:opacity-0 after:opacity-0"><div class="relative not-prose [list-style:initial] toc-scrollbar pe-4 max-h-[268px] desktop-lg:max-h-[278px] overflow-y-auto"><ul class="space-y-4 desktop-lg:space-y-6"></ul></div></div></div></div><div class="transition-opacity duration-500 opacity-0"><div class="rounded w-full bg-angledSkyGradient p-4 desktop-lg:p-6"><p class="whitespace-pre-line text-tablet-sm/heading-5 desktop-lg:text-tablet/heading-4 mb-3 desktop-lg:mb-4">Let Sprinklr reduce your contact center costs</p><p class="whitespace-pre-line text-tablet-sm/body-4 desktop-lg:text-tablet-sm/body-3 mb-6 desktop-lg:mb-8">Make life easier for your customers, your agents and yourself with Sprinklr’s all-in-one contact center 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1-.786.043l-4.771-4.3-1.6 1.257a.615.615 0 0 1-.343.115.58.58 0 0 1-.343-.115L8.086 11.15 3.27 15.422a.564.564 0 0 1-.357.142.528.528 0 0 1-.414-.2l-.014-.014a.545.545 0 0 1 .057-.771L7.2 10.45 2.571 6.822h-.014a.576.576 0 0 1-.086-.786v-.014a.533.533 0 0 1 .772-.086L8.4 9.964l1.6 1.258 6.757-5.286a.548.548 0 0 1 .772.1c.185.243.142.6-.1.786l-4.586 3.585 4.614 4.172Z"></path></g><defs><clipPath id="mailEnvelope_svg__a"><path fill="#fff" d="M0 0h20v20H0z"></path></clipPath></defs></svg></div></a></div></div><div class="flex-none w-full mt-8 tablet-sm:mt-14 desktop-sm:mt-10 desktop-lg:mt-12"><span class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-4">Article Authors</span><div class="flex max-tablet-sm:flex-col gap-y-6 gap-x-4 mt-6"><a class="block flex-1" href="/blog/author/ishita-nigam/"><div class="flex items-center gap-x-4 group"><img alt="Ishita Nigam" loading="lazy" width="960" height="1280" decoding="async" data-nimg="1" 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Social media is gasoline.”\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"He could not be more right. If your brand is present on leading social media platforms, and you are running campaigns day and night, you are equally busy monitoring the response. After all, you would want to know how well the gasoline works and how much more is required, would you?\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"Take Arby’s, for example. A few years back, the sandwich brand launched a \"],[\"$\",\"$L31\",null,{\"href\":\"https://www.washingtonpost.com/news/business/wp/2014/08/25/the-10-meat-mountain-from-arbys-its-exactly-what-it-sounds-like/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[false,\"\\\"\"],[\"$\",\"u\",\"1\",{\"children\":[false,\"Meat Mountain\"]}],[false,\"\\\"\"]]}],[false,\" campaign to change its customers’ perception that it sold only roast beef. The picture showed a pile of different types of meats. Tempted by it, some social media users thought it was a sneak peek into an upcoming sandwich. Soon, the audience started expressing interest in trying the new sandwich. \"]]}],[\"$\",\"p\",\"1\",{\"children\":[[false,\"The result? The social media verdict was clear, and Arby’s listened. Hence Arby’s $10 Meat Mountain sandwich was born.\"]]}],[\"$\",\"$L32\",null,{\"containerClassName\":\"cursor-zoom-in\",\"action\":\"OPEN_MODAL\",\"url\":\"\",\"modalContent\":{\"contentType\":\"asset\",\"asset\":{\"id\":\"1tAtYViysLnlfCcwbws25t\",\"title\":\"An outdoor sign next to an Arby's restaurant promoting Arby's roast beef sandwich\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/1tAtYViysLnlfCcwbws25t/a6752b39df17f178eab53ac68c9a43fe/Image_1-2.jpeg\",\"details\":{\"size\":97955,\"image\":{\"width\":1200,\"height\":800}},\"fileName\":\"Image 1-2.jpeg\",\"contentType\":\"image/jpeg\"}},\"title\":\"An outdoor sign next to an Arby's restaurant promoting Arby's roast beef sandwich\"},\"children\":[\"$\",\"$L1a\",null,{\"src\":\"//images.ctfassets.net/ukazlt65o6hl/1tAtYViysLnlfCcwbws25t/a6752b39df17f178eab53ac68c9a43fe/Image_1-2.jpeg\",\"alt\":\"An outdoor sign next to an Arby's restaurant promoting Arby's roast beef sandwich\",\"fill\":false,\"width\":1200,\"height\":800,\"className\":\"max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]\"}]}],[\"$\",\"p\",\"3\",{\"children\":[[false,\"\"],[\"$\",\"$L31\",null,{\"href\":\"https://www.shopfood.com/restaurants/arbys-roast-beef/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"Source\"]}]]}],[false,\" \"]]}],[\"$\",\"p\",\"4\",{\"children\":[[false,\"Your brand certainly needs \"],[\"$\",\"a\",null,{\"href\":\"/cxm/social-media-marketing/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"social media marketing\"]}]]}],[false,\" to reach its audience. But also remember that you need a social media monitoring strategy to ensure its survival and success.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"So, what does such a social media strategy include? We’ll get to that. First, though, let’s kick things off with what a social media monitoring strategy is. \"]]}],[\"$\",\"$L33\",null,{\"contentType\":\"embedTableOfContents\",\"content\":{\"nodeType\":\"document\",\"content\":[{\"nodeType\":\"heading-2\",\"data\":{\"anchorId\":\"toc-0\",\"isNestedNode\":false,\"parentAnchorId\":\"$undefined\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is a social media monitoring strategy?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{\"anchorId\":\"toc-1\",\"isNestedNode\":false,\"parentAnchorId\":\"$undefined\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"5 reasons why you need a social media monitoring strategy\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{\"anchorId\":\"toc-2\",\"isNestedNode\":false,\"parentAnchorId\":\"$undefined\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"The ideal features for a social media monitoring tool\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{\"anchorId\":\"toc-3\",\"isNestedNode\":false,\"parentAnchorId\":\"$undefined\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to build a successful social media monitoring strategy\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{\"anchorId\":\"toc-4\",\"isNestedNode\":false,\"parentAnchorId\":\"$undefined\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Uncover the ROI of your social media monitoring strategy\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]}]}}],[\"$\",\"h2\",null,{\"children\":[[\"$\",\"span\",null,{\"id\":\"toc-0\",\"className\":\"relative -top-[200px]\"}],[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"What is a social media monitoring strategy?\"]}]]]}],[\"$\",\"p\",\"7\",{\"children\":[[false,\"\"],[\"$\",\"a\",null,{\"href\":\"/cxm/social-media-monitoring/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"Social media monitoring\"]}]]}],[false,\" is like putting your eyes and ears to the Internet. It requires you to track relevant social media conversations about your brand, product, industry and even the laws governing your business. This strategy acts as your go-to guide for mapping everything that’s being said about your brand online.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"Here are some the things that you need to be on top of to make the most of your social media monitoring strategy.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"1. Check all social media channels\"]}]]]}],[\"$\",\"p\",\"9\",{\"children\":[[false,\"While you can choose to run a campaign on selected social media channels, you cannot be picky about which channels to monitor. You need to keep an eye on all social media platforms where your brand and audience are present. Tracking your brand mentions or just trending topics from your industry is a crucial aspect of social media monitoring.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"In fact, following a renowned person who’s related to your industry can offer a cue to kickstart a conversation about your products.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"2. Run 24/7 surveillance\"]}]]]}],[\"$\",\"p\",\"11\",{\"children\":[[false,\"Social media doesn’t sleep, so you always need to be on your toes. Even in the wee hours of the night, someone is always online and ready to talk about how good or bad your product is. \"]]}],[\"$\",\"$L32\",null,{\"containerClassName\":\"cursor-zoom-in\",\"action\":\"OPEN_MODAL\",\"url\":\"\",\"modalContent\":{\"contentType\":\"asset\",\"asset\":{\"id\":\"2y0fAMVMdsF7kzPl0X9zcz\",\"title\":\"Gatorade employees working from the company's Mission Control Center\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2y0fAMVMdsF7kzPl0X9zcz/fc9c489f46884d9e754085de4edde757/Image_2-3.jpeg\",\"details\":{\"size\":75964,\"image\":{\"width\":553,\"height\":369}},\"fileName\":\"Image 2-3.jpeg\",\"contentType\":\"image/jpeg\"}},\"title\":\"Gatorade employees working from the company's Mission Control Center\"},\"children\":[\"$\",\"$L1a\",null,{\"src\":\"//images.ctfassets.net/ukazlt65o6hl/2y0fAMVMdsF7kzPl0X9zcz/fc9c489f46884d9e754085de4edde757/Image_2-3.jpeg\",\"alt\":\"Gatorade employees working from the company's Mission Control Center\",\"fill\":false,\"width\":553,\"height\":369,\"className\":\"max-w-full object-contain object-left max-h-[480px] tablet-sm:max-h-[720px] desktop-sm:max-h-[500px] desktop-lg:max-h-[500px]\"}]}],[\"$\",\"p\",\"13\",{\"children\":[[false,\"\"],[\"$\",\"$L31\",null,{\"href\":\"https://www.wsj.com/articles/SB10001424052748703466704575489673244784924\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"Source\"]}]]}],[false,\"\"]]}],[\"$\",\"p\",\"14\",{\"children\":[[false,\"Keeping that in mind, Gatorade created its hugely successful \"],[\"$\",\"$L31\",null,{\"href\":\"https://mashable.com/archive/gatorade-social-media-mission-control\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"Mission Control Center\"]}]]}],[false,\" in its HQ a few years back to monitor its online presence 24/7. Its social media managers were known to jump to Facebook chats and Twitter threads in no time if they spotted a mention of their brand or even the word “sports drink.” Talk about being responsive!\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"3. Employ social media monitoring tools\"]}]]]}],[\"$\",\"p\",\"16\",{\"children\":[[false,\"Effective \"],[\"$\",\"$L30\",null,{\"href\":\"/blog/social-media-management-tools/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[false,\"social media management tools\"]],\"prefetch\":true}],[false,\" can help you identify a brewing crisis and nip it in the bud. They allow you to track multiple keywords on various platforms in real time and offer live updates. Some tools provide a unified view of up to two million news articles from multiple sources in one place. This gives you a macro view of social media and everything that remotely relates to your brand. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"4. Keep your responses ready\"]}]]]}],[\"$\",\"p\",\"18\",{\"children\":[[false,\"Once you start monitoring, you should respond based on the information you get. \"]]}],[\"$\",\"p\",\"19\",{\"children\":[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"a. Examine and delegate\"]}],[false,\"\",[\"$\",\"br\",null,{}],\"If it’s a compliment, pass on the good news to your marketing team. You may have found a brand loyalist, and it’s important to acknowledge and appreciate their comments. If it’s a complaint, direct it to your PR and customer support teams.\",[\"$\",\"br\",null,{}],\"\"],[\"$\",\"strong\",\"2\",{\"className\":\"font-bold\",\"children\":[false,\"\",[\"$\",\"br\",null,{}],\"b. Generate leads\"]}],[false,\"\",[\"$\",\"br\",null,{}],\"Tap into online conversations to find your prospects. Not every potential customer may be following your page.\",[\"$\",\"br\",null,{}],\"\"],[\"$\",\"strong\",\"4\",{\"className\":\"font-bold\",\"children\":[false,\"\",[\"$\",\"br\",null,{}],\"c. Offer customer support\"]}],[false,\"\",[\"$\",\"br\",null,{}],\"Many customers use social media to get a brand’s attention. They often switch their channels depending on the brand and the nature of the complaint. Robust social media monitoring tools enable you to create an automatic ticket and discharge it to the respective department, thereby speeding up customer support and complaint resolution.\",[\"$\",\"br\",null,{}],\"\"],[\"$\",\"strong\",\"6\",{\"className\":\"font-bold\",\"children\":[false,\"\",[\"$\",\"br\",null,{}],\"d. Crisis aversion\"]}],[false,\"\",[\"$\",\"br\",null,{}],\"Keeping watch over conversations on all your social media channels can help you spot a spark before it becomes a fire.\"]]}],[\"$\",\"p\",\"20\",{\"children\":[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"Learn More:\"]}],[false,\" \"],[\"$\",\"$L30\",null,{\"href\":\"/blog/social-media-crisis-management-to-mitigate-impact/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"How to effectively manage a social media crisis and save your brand in 2023\"]}]],\"prefetch\":true}],[false,\" \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"5. Analyze the data\"]}]]]}],[\"$\",\"p\",\"22\",{\"children\":[[false,\"Continuous analysis is an integral part of social media monitoring. You monitor data and analyze it to gauge the effects of your campaigns and to track patterns. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"6. Improvise\"]}]]]}],[\"$\",\"p\",\"24\",{\"children\":[[false,\"Analysis churns out essential areas for improvement. You can compare what works and what doesn’t and eliminate the failures.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"Sounds like too much work? Trust us when we say that every minute you spend monitoring your social media handles is worth it.\"]]}],[\"$\",\"p\",\"25\",{\"children\":[[false,\"And here are five reasons why.\"]]}],[\"$\",\"h2\",null,{\"children\":[[\"$\",\"span\",null,{\"id\":\"toc-1\",\"className\":\"relative -top-[200px]\"}],[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"5 reasons why you need a social media monitoring strategy\"]}]]]}],[\"$\",\"p\",\"27\",{\"children\":[[false,\"Why does your brand need a social media strategy? Because, without it, you are driving with your headlights off. Check out how exactly a social media monitoring strategy can help you. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"1. Spot a crisis before it blows up\"]}]]]}],[\"$\",\"p\",\"29\",{\"children\":[[false,\"A large airline company learned the significance of the timely spotting of a crisis in 2017. The airline asked four of its passengers to deboard from an overbooked plane. A pulmonologist refused to vacate his seat, citing that he had to see a patient the next day. A viral video that was viewed over 6.8 million times in less than 24 hours showed the doctor being dragged out of the plane with a bloodied face. \"]]}],[\"$\",\"p\",\"30\",{\"children\":[[false,\"The incident spiraled out of control when the airline’s CEO issued a statement that seemed to justify the removal of the passenger. His email to his employees leaked online, wherein he appeared to support the airline staff’s behavior.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"On the flip side, what could have saved the day for the airline was tracking down the video ASAP, issuing a sincere apology immediately and responding to online comments with respect.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"2. Track customer feedback in real time\"]}]]]}],[\"$\",\"p\",\"32\",{\"children\":[[false,\"Things quickly go from good to bad to worse on the Internet. So, social media managers need to be vigilant day and night and keep track of their brand’s presence in real time. A well-thought-out strategy can help you in planning your actions and crisis management maneuvers in advance. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"3. Stay ahead of the competition\"]}]]]}],[\"$\",\"p\",\"34\",{\"children\":[[false,\"With the right strategy as the guide, you can gather important information, analyze trending topics and aptly respond to customer comments on time. This will go a long way in giving you the edge over your competitors on social media. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"4. Measure the efficacy of your communication\"]}]]]}],[\"$\",\"p\",\"36\",{\"children\":[[false,\"A great strategy will also guide you in monitoring the rate and effectiveness of your responses to social media comments. As seen with the United Airlines incident, responding quickly and respectfully is critical to avoid matters blowing up in seconds. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"5. Identify brand loyalists\"]}]]]}],[\"$\",\"p\",\"38\",{\"children\":[[false,\"As we covered, a solid social media monitoring strategy entails a set of tools and practices to spot any brand mentions or keywords related to your product or industry and the related comments from users. This will help you in identifying the customers who admire your brand and leave positive feedback online.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"However, just a monitoring strategy cannot help you succeed on the Internet. You’ll also need a proper a social media monitoring tool to support your game plan.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"So, when it comes to picking your weapon of choice, here are the top features that you’ll need to look for.\"]]}],[\"$\",\"h2\",null,{\"children\":[[\"$\",\"span\",null,{\"id\":\"toc-2\",\"className\":\"relative -top-[200px]\"}],[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"The ideal features for a social media monitoring tool\"]}]]]}],[\"$\",\"p\",\"40\",{\"children\":[[false,\"The ideal social media monitoring tool should be able to:\"]]}],[\"$\",\"ul\",\"41\",{\"children\":[[\"$\",\"li\",\"0\",{\"className\":\"m-0 p-0\",\"children\":[[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[\"$\",\"i\",null,{\"children\":[false,\"Monitor multiple social media platforms\"]}]}],[false,\" with ease from a single dashboard. \"]]]}],[\"$\",\"li\",\"1\",{\"className\":\"m-0 p-0\",\"children\":[[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[\"$\",\"i\",null,{\"children\":[false,\"Offer a social media post scheduling tool\"]}]}],[false,\" to prepare the post in advance and decide when it should go online. \"],[\"$\",\"$L30\",null,{\"href\":\"/products/social-media-management/social-media-automation/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"Sprinklr Social\"]}]],\"prefetch\":true}],[false,\" offers a unified solution to plan and manage your social media content across multiple platforms. \"]]]}],[\"$\",\"li\",\"2\",{\"className\":\"m-0 p-0\",\"children\":[[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[\"$\",\"i\",null,{\"children\":[false,\"Track brand mentions\"]}]}],[false,\", keywords, trends, threads or hashtags and display the information on an easily accessible dashboard. \"]]]}],[\"$\",\"li\",\"3\",{\"className\":\"m-0 p-0\",\"children\":[[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[\"$\",\"i\",null,{\"children\":[false,\"Analyze sentiments\"]}]}],[false,\" and monitor \"],[\"$\",\"$L30\",null,{\"href\":\"/blog/online-brand-reputation/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"brand reputation online\"]}]],\"prefetch\":true}],[false,\" on all communication channels. \"]]]}],[\"$\",\"li\",\"4\",{\"className\":\"m-0 p-0\",\"children\":[[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[\"$\",\"i\",null,{\"children\":[false,\"Provide real-time alerts\"]}]}],[false,\" and automatic report generation so you get actionable insights regularly. \"]]]}]]}],[\"$\",\"p\",\"42\",{\"children\":[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"Also Read:\"]}],[false,\" \"],[\"$\",\"$L30\",null,{\"href\":\"/blog/social-media-reports/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"Social media reporting: An essential guide\"]}]],\"prefetch\":true}],[false,\" \"]]}],[\"$\",\"p\",\"43\",{\"children\":[[false,\"Once you identify the social media marketing tool that suits your needs, you would want to know how to build your strategy. \"]]}],[\"$\",\"h2\",null,{\"children\":[[\"$\",\"span\",null,{\"id\":\"toc-3\",\"className\":\"relative -top-[200px]\"}],[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"How to build a successful social media monitoring strategy\"]}]]]}],[\"$\",\"p\",\"45\",{\"children\":[[false,\"Building a successful social media monitoring strategy involves these five steps. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"1. Pick the right social media platforms\"]}]]]}],[\"$\",\"p\",\"47\",{\"children\":[[false,\"Focus your efforts on the right social media platforms. Most users take to Facebook and Twitter to complain about or acknowledge a product's performance. But depending on your industry, you may want to keep a tab on Reddit, Yelp, Instagram or Pinterest for customer reviews as well.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"2. Spot the trending posts to monitor\"]}]]]}],[\"$\",\"p\",\"49\",{\"children\":[[false,\"Your strategy must involve keeping abreast of brand mentions for you and your competitors’ products or any news related to your industry.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"3. Identify the keywords and users to observe\"]}]]]}],[\"$\",\"p\",\"51\",{\"children\":[[false,\"Besides the trends and threads, you need to track significant keywords to stay updated on what your users are talking about. Follow the influencers in your industry and users who often post about your brand.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"4. Categorize posts as per importance\"]}]]]}],[\"$\",\"p\",\"53\",{\"children\":[[false,\"Not every post is equally important. It depends on the sentiment each customer's comment carries. Often the signal-to-noise ratio of online comments can be low, indicating that there is much ado about nothing.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"Several AI-based tools can help boost your ROI by reducing the time spent monitoring your social media handles and categorizing posts as per sentiments.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"5. Improve your monitoring strategy continuously\"]}]]]}],[\"$\",\"p\",\"55\",{\"children\":[[false,\"Like we said, regular monitoring helps you identify relevant keywords and trends. You can also employ an AI-enabled \"],[\"$\",\"$L30\",null,{\"href\":\"/products/social-media-management/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"social media management tool\"]}]],\"prefetch\":true}],[false,\" to protect your brand reputation and assist your social media managers with integrated AI bots and conversation suggestions.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"Ultimately, your strategy should keep evolving and reduce the time and effort you spend on monitoring your social media handles.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"Yes, figuring out a proper strategy consumes enough time and investment. But, when done right, it’s natural for you to expect decent returns from it.\"]]}],[\"$\",\"h2\",null,{\"children\":[[\"$\",\"span\",null,{\"id\":\"toc-4\",\"className\":\"relative -top-[200px]\"}],[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"Uncover the ROI of your social media monitoring strategy\"]}]]]}],[\"$\",\"p\",\"57\",{\"children\":[[false,\"Here’s how you can measure the ROI of your strategy.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"1. Set goals and performance metrics\"]}]]]}],[\"$\",\"p\",\"59\",{\"children\":[[false,\"Your goals need to be SMART, i.e.: Specific, Measurable, Attainable, Realistic and Time-bound. An example would be targeting 200 new leads from the current social media campaign on Twitter.\",[\"$\",\"br\",null,{}],\"\",[\"$\",\"br\",null,{}],\"The performance metrics you choose depend on your goals. For instance, if your end goal is brand awareness, you may want to track the number of followers, impressions, shares and brand mentions. But if you aim at conversions, you should track product sales and the resulting revenue from social media, the leads generated through subscriptions and DMs and any other calls-to-action (CTAs). To learn more, check out the key \"],[\"$\",\"$L30\",null,{\"href\":\"/blog/social-media-metrics/\",\"className\":\"font-semibold text-primaryOceanBlue hover:underline\",\"isExternalLinkIgnoredForSEO\":true,\"children\":[[\"$\",\"u\",\"0\",{\"children\":[false,\"social media metrics\"]}]],\"prefetch\":true}],[false,\" to track for campaigns.\"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"2. Evaluate social media costs\"]}]]]}],[\"$\",\"p\",\"61\",{\"children\":[[false,\"Managing social media handles incurs several expenses for content creation, the managing staff, monitoring tools or paid advertising and campaigns. So, keep track of how much money you’re dishing out on your social efforts. \"]]}],[\"$\",\"h3\",null,{\"children\":[null,[[\"$\",\"strong\",\"0\",{\"className\":\"font-bold\",\"children\":[false,\"3. Monitor your social media performance\"]}]]]}],[\"$\",\"p\",\"63\",{\"children\":[[false,\"How your social media handles are performing affects the returns on your investment. The comprehensive dashboard of an excellent monitoring tool can give a macro view of your brand’s performance on multiple platforms. 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The Super Bowl (XLVII) was on, and the San Francisco 49ers were playing the Baltimore Ravens when the lights went out in the stadium, plunging everyone into darkness. Well, everyone except for the cookie brand. \"]]}],[\"$\",\"p\",\"70\",{\"children\":[[false,\"Oreo grabbed the opportunity with both hands and tweeted, “Lights out? No problem. You can still dunk in the dark.” \"]]}],[\"$\",\"p\",\"71\",{\"children\":[[false,\"That tweet instantly went viral, gaining 15,000 retweets and outstanding media coverage. 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When he is not engaged in weaving compelling stories for Sprinklr, you will find him conversing with his dad about world history, music, movies, and books (mostly fiction). An avid traveler, Jayadeep meticulously plans the extended weekends ahead of time, ensuring his camera gear is ready to capture the safari adventures. He spends hours observing wildlife behavior, cut off from the internet, which, according to him, is a liberating experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"jayadeep-subhashis\"},\"personalization\":\"Lazy\"},{\"contentType\":\"blogAuthorPage\",\"id\":\"7iprSk2tN8Ka5E1AOXqOTI\",\"authorName\":\"Bhavya Aggarwal\",\"metadata\":{\"contentType\":\"metadata\",\"id\":\"2HrRAgTeoTUeoXa57T280i\",\"seoTitle\":\"Bhavya Aggarwal\",\"seoDescription\":\"Get the latest articles and insights from Bhavya Aggarwal. Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Bhavya Aggarwal\"},\"person\":{\"contentType\":\"person\",\"id\":\"1VZTTUoSj8XzqbQ6ckXmSP\",\"entryTitle\":\"Bhavya Aggarwal\",\"name\":\"Bhavya Aggarwal\",\"companyDivision\":\"Contributor\",\"image\":{\"id\":\"4Sc9cBvaLF4qa0umYJFQZM\",\"title\":\"Bhavya Aggrawal\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4Sc9cBvaLF4qa0umYJFQZM/5d2b1d9943ea2093982d3799de52741c/Bhavya_Aggrawal.jpeg\",\"details\":{\"size\":101876,\"image\":{\"width\":1024,\"height\":1024}},\"fileName\":\"Bhavya Aggrawal.jpeg\",\"contentType\":\"image/jpeg\"}},\"type\":\"BLOG_AUTHOR\",\"bio\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Bhavya is a tech and marketing content writer with over five years of industry experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"bhavya-aggarwal\"},\"personalization\":\"Lazy\"}],\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Thank you for calling ABC Corporation.\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Press 1 for English.\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Press 2 for Spanish.\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Press 3 for French.\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Customer:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" (presses 3) \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Agent:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Bonjour! Je m'appelle Camille. Comment puis-je vous aider aujourd'hui ?\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this scenario, the customer chose French because they could best communicate their needs in their native language. This choice might seem small, but it speaks volumes about a business’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-orientation/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer-oriented\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" approach — prioritizing the customer’s comfort rather than forcing them to adapt. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you offer multilingual support, you’re more than just accessible; you’re truly global. Today, multilingual support is necessary for any business with international operations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But is implementing multilingual support as straightforward as it seems? Sure, it starts with a simple call or message, but there’s a lot happening in the background — like the tech stack that connects a French-speaking customer to a French-speaking agent. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this blog, we’ll explore the inner workings of multilingual support, its benefits, the challenges businesses face and expert tips for successfully navigating them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is multilingual customer support? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multilingual customer support assists customers in multiple languages, ensuring they can effectively communicate and address their concerns in their preferred language. It's about bridging the language barrier between you and your diverse customer base, creating a more seamless and inclusive experience for all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Global businesses recognize that catering to a worldwide audience means going beyond English to create a more inclusive experience for diverse markets. Even if you're focusing on the US market alone, consider this: around 68 million people speak a language other than English at home, which is nearly 20% of the population, according to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://slator.com/number-non-english-speaking-households-continues-to-rise-united-states/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Slator\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By making multilingual customer service more accessible, you can reduce misunderstandings, improve first-call resolutions, minimize \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/escalation/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"escalations\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and create a more satisfying customer experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Key multilingual customer support channels \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Almost every communication channel businesses use today can be optimized to offer multilingual support. Here’s how they work: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"📞 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Phone support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Direct calls remain one of the most personal ways to resolve customer issues. With the help of an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/interactive-voice-response/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"interactive voice response (IVR) system\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can route customers to agents who speak their preferred language, ensuring they feel understood and supported from the moment they connect. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"📧 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Email support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Emails allow customers to lay out detailed concerns in their native language. Modern \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/email-management-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"email management tools\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can route these emails to agents fluent in the respective language, guaranteeing clear communication and faster resolution times. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"💬 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Live chat support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Today’s customers often prefer the immediacy of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/live-chat-support/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"live chat\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Offering multilingual live chat support can prevent language barriers from slowing down resolutions, so customers get quick help directly on your site or app hassle-free. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"💌 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Social media support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Platforms like X (formerly Twitter), Facebook and Instagram have become central to customer service. Providing multilingual support on these platforms means customers can reach out in the language they’re comfortable with —building a stronger connection and a more relatable brand experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"📑 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Self-service resources\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": For customers who like to troubleshoot on their own, FAQs, help docs and video tutorials in multiple languages make all the difference. This support lets customers find solutions independently without contacting a representative, empowering them with the necessary resources. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of multilingual customer support \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multilingual customer support brings tangible and intangible benefits to your business, helping resolve issues you might have struggled with for a long time. Let’s explore how. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Ensures an effortless customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A whopping \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-experience-statistics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"89%\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of businesses will compete mainly on customer experience. Customers shouldn’t struggle to express themselves or understand your services. Multilingual support is crucial in delivering a seamless experience by allowing customers to interact in their preferred language, reducing the chances of miscommunication. This ease fosters quicker issue resolution and ensures higher satisfaction. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consider Microsoft, for instance. The tech giant provides customer support in multiple languages across its products, ensuring users from different regions can get help in their preferred language. This multilingual strategy ensures effortless interaction and keeps \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-engagement/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customers engaged\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and satisfied. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"4KCKXursHWg4xkVgzXzVGJ\",\"title\":\"download - 2024-11-17T120209.678\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4KCKXursHWg4xkVgzXzVGJ/704dbac44ce39a979de4061dca4110f6/download_-_2024-11-17T120209.678.png\",\"details\":{\"size\":420084,\"image\":{\"width\":1600,\"height\":1015}},\"fileName\":\"download - 2024-11-17T120209.678.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://support.microsoft.com/en-us/worldwide\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reduces churn and increases retention \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"About \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-statistics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"70%\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of leaders aim to deploy technology to tap into the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/voice-of-customer/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"voice of the customer\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and enhance their customer experience. Multilingual customer support shows customers you value their preferences. Providing this level of accessibility ensures customers feel heard, reducing frustration and ultimately improving \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-retention/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer retention\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Personalizes CX and provides a competitive edge \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Brands that provide a high level of personalization enjoy \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-experience-statistics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1.5 times\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" greater \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-loyalty/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer loyalty\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" than those that do not. Engaging with customers in their preferred languages is the most effective form of personalization, as it fosters trust and loyalty while offering a significant competitive advantage over time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"📚Read More:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/personalized-customer-experience/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Personalized Customer Experience: Top 4 Ideas + Examples\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to provide multilingual customer support [+Expert tips] \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here is a step-by-step guide to help you implement effective multilingual support. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 1️⃣: Assess your audience’s language needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Effective multilingual customer support begins with a deep understanding of your audience. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/market-research/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Market research\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is your best ally here, helping you identify the primary languages your valued customers speak. Start by analyzing website analytics, customer inquiries and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-interaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"social media interactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to gain insights into their language preferences. This data will paint a clearer picture of which languages matter most to your customer base, enabling you to tailor your support strategy accordingly. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"6F0gRCr8mqbCUqHFVIME5a\",\"title\":\"🎯Pro Tip \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🎯Pro Tip\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Want to know exactly which languages to prioritize? Start by running \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-survey/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer surveys\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" through websites or in-app popups that ask customers about their preferred support languages. This direct feedback aligns your multilingual strategy with real \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-needs/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer needs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", helping you invest resources where they’ll have the most impact. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Also, make sure your surveys are available in multiple languages! Offering multilingual surveys shows customers you’re committed to inclusivity and personalizing their experience from the start. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Step 2️⃣: Hire and train multilingual staff\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you know your audience’s language needs, hiring and training multilingual staff is the next step. But it’s not just about language fluency — it’s also about understanding cultural nuances and communication styles so customers feel truly understood and supported. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Look for candidates fluent in both the language and the culture they’ll be serving. This cultural knowledge helps them adapt to subtleties in tone and etiquette, delivering a customer experience that feels familiar and comfortable. And don’t stop there — ongoing training is essential. Equip your agents with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-skills/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service skills\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to handle challenging situations with empathy and professionalism, ensuring your multilingual support is as seamless and effective as possible. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔖Do not miss:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-service-training/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer service training: A much-needed guide for 2024\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 3️⃣: Leverage AI-powered translation tools \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Language barriers can pose challenges, but AI-powered translation tools are changing the game. Real-time translation software, integrated with chat and email platforms, allows your team to bridge language gaps instantly, even for languages your team may not cover directly. These tools often extend to social media, enabling your team to handle customer queries in multiple languages without missing a beat. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By using AI-driven translations, you can scale your multilingual support, maintain consistency, and ensure that customers feel understood no matter where they’re reaching out from. As these tools continue to advance, they’re becoming better at handling complex phrases and regional nuances, adding depth to your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-interaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer interactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 4️⃣: Deploy a multilingual chatbot\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Deploying an AI-powered chatbot that supports multiple languages is a game-changer for providing instant, around-the-clock support. By integrating a multilingual chatbot, you can help resolve common customer issues in real-time, in their preferred language, without making them wait. These bots can handle initial queries, direct users to the right resources or even escalate complex cases to the appropriate language-specific agents— ensuring a seamless experience across languages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To ensure your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-service-chatbots/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service chatbot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is effective, choose a solution that can automatically detect the customer's language or allow them to select their preferred language from the start. Regularly update your bot's language capabilities to reflect \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/customer-service-glossary/customer-feedback/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer feedback\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and ensure it can accommodate evolving regional nuances and industry-specific terms. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1w4U4Fk2MBsN5Hi5Jji5tD\",\"title\":\"💡Do you know \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡Do you know\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/conversational-ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s conversational AI platform\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you can quickly build and deploy a multilingual chatbot across 25+ channels (including voice) in 100+ languages. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Powered by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai-plus/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI+\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", these bots handle requests dynamically and even resume conversations after interruptions, delivering an incredibly human-like experience. Whether resolving a query or escalating an issue, Sprinklr ensures your multilingual support remains consistent, effective, and scalable. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7n4HGm8feEzwtWrpG4Afxt\",\"title\":\"download - 2024-11-17T120219.232\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7n4HGm8feEzwtWrpG4Afxt/93a2cf4ffa72a66ff953b788f43c79cf/download_-_2024-11-17T120219.232.png\",\"details\":{\"size\":250475,\"image\":{\"width\":819,\"height\":857}},\"fileName\":\"download - 2024-11-17T120219.232.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"contentType\":\"templateInlineShowcaseCta\",\"id\":\"62GAc02gfa95kDHuDeecTM\",\"contentEntryTitle\":\"Build generative-AI-powered multilingual bots in minutes. \",\"headline\":\"Build generative-AI-powered multilingual bots in minutes. \",\"cta\":{\"contentType\":\"cta\",\"id\":\"tCrqpHnBOPZjKCjAQM08I\",\"name\":\"REQUEST A DEMO\",\"type\":\"BUTTON\",\"text\":\"REQUEST A DEMO\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"},\"mediaImage\":{\"contentType\":\"media\",\"id\":\"5IY422BbffArg4lCPtWfdn\",\"name\":\"Demo Care\",\"asset\":{\"id\":\"4jhVXEgRDJCmVtQFvD9k0t\",\"title\":\"Agent Assist Showcase CTA\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4jhVXEgRDJCmVtQFvD9k0t/ddb5f0c468c7d7b80167b5e9ee7ecbfe/Agent_Assist_Showcase_CTA.jpeg\",\"details\":{\"size\":3147767,\"image\":{\"width\":5824,\"height\":3264}},\"fileName\":\"Agent Assist Showcase CTA.jpeg\",\"contentType\":\"image/jpeg\"}},\"isFullWidthVideo\":false,\"isAutoplay\":false},\"desktopTextPosition\":\"RIGHT\",\"topMargin\":\"NONE\",\"bottomMargin\":\"NONE\",\"isFullWidthComponent\":true,\"hasRoundedCorners\":true,\"hasDropShadow\":true}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 5️⃣ Create multilingual self-service resources \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not every customer wants to wait for an agent; some prefer to troubleshoot issues independently. That’s where multilingual self-service options come in. Start by deploying a multilingual FAQ chatbot. This empowers customers to resolve common problems independently, reducing your support team’s workload while boosting customer satisfaction. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another valuable option is building a multilingual knowledge base. A well-maintained, multilingual knowledge base allows customers to access support in various formats — text, audio and video — giving them the tools to thoroughly understand your product or service. When kept up-to-date, this extensive resource can simplify complex offerings and expand your reach to a diverse, global audience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"7vUll5i1hubsYzruyKMjLW\",\"title\":\" 😊 Good to know \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" 😊 Good to know\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Modern knowledge base software goes beyond traditional resources by embedding conversational bots that access and learn from your content to quickly resolve standard customer queries — helping clear your ticket queue in the process. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7gpTkNdr7WKnCmhhRdL5mu\",\"title\":\"download - 2024-11-17T120227.714\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7gpTkNdr7WKnCmhhRdL5mu/c92ff7e895ae6dd758fa915a6388e078/download_-_2024-11-17T120227.714.png\",\"details\":{\"size\":189633,\"image\":{\"width\":844,\"height\":578}},\"fileName\":\"download - 2024-11-17T120227.714.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"5eMLdRgNhYTyoCBDIyos3e\",\"name\":\"SCHEDULE DEMO OF KNOWLEDGE BASE SOFTWARE \",\"type\":\"BUTTON\",\"text\":\"SCHEDULE DEMO OF KNOWLEDGE BASE SOFTWARE \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 6️⃣ Leverage conversational voice bots \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the age of Siri and Alexa, customers expect low-effort, intuitive support — and conversational voice bots deliver just that. With AI-powered multilingual capabilities, these bots let customers speak their preferred language, tackle issues instantly, and even switch to chat or email mid-conversation. It’s fast, it’s flexible and it gives customers control, so your support stays effortless and engaging at every step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"3VM5khXYHiq33sa5v7QXWP\",\"title\":\"download - 2024-11-17T120236.413\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3VM5khXYHiq33sa5v7QXWP/268033ecb773a436aee32b376102ad66/download_-_2024-11-17T120236.413.png\",\"details\":{\"size\":629277,\"image\":{\"width\":1198,\"height\":937}},\"fileName\":\"download - 2024-11-17T120236.413.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 7️⃣ Partner with third-party language service providers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Building an in-house multilingual team is ideal, but there are times when extra support is essential. Partnering with third-party language service providers can help fill these gaps, especially during peak periods or as you expand into new markets. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These providers bring a team of language experts to your side, delivering top-tier customer support in multiple languages without compromising quality. Whether for overflow support or handling specialized languages, partnering with language service providers is a reliable solution when your team is stretched thin. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"272szyxOuzcNqElNN8b1DY\",\"title\":\"🎤 Expert insight \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🎤 Expert insight\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When choosing a language service provider, prioritize cultural competency alongside language fluency. A provider with strong cultural insights will make customer interactions feel more authentic and engaging, leading to stronger customer satisfaction and loyalty. \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Common multilingual customer support challenges with solutions \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As powerful as multilingual support can be for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-satisfaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer satisfaction\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and loyalty, it’s not without challenges. Here’s a look at some common obstacles and how to overcome them for seamless global customer service. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔁 Maintaining consistency across languages\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With multiple languages in play, ensuring consistency in your messaging, tone and information can be tricky. This can lead to misunderstandings or mixed messages that affect the customer experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Use a centralized \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/knowledge-base-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"knowledge base software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" where all resources are stored and regularly updated. Additionally, train agents to adhere to brand tone and terminology standards. Tools like translation memory systems can help retain consistency across languages by keeping a record of previously translated phrases, ensuring continuity and reducing translation errors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🏅 Managing quality with machine translation\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"AI-powered translation tools are handy, but they’re not flawless. Machine translation can struggle with nuanced expressions or industry-specific terms, leading to confusion or incorrect responses. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Deploy AI translation tools with human review for quality assurance. Using human-in-the-loop (HITL) systems can help bridge the gaps, with bilingual agents or language specialists reviewing critical translations. Regularly updating the AI’s vocabulary with industry-relevant terms can improve its accuracy. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🌏 Handling regional dialects and cultural differences\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even within the same language, regional dialects and cultural nuances can affect how your message is received. Customers may feel misunderstood if interactions don’t align with their local context. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Train your team to be aware of regional nuances, especially for languages with diverse dialects, like Spanish or Arabic. Partnering with culturally aware language providers can help, as can continuous learning sessions for in-house agents on regional expressions and cultural norms. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💵 Managing costs of multilingual support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hiring multilingual staff, translating resources, and investing in specialized tools can add up quickly, especially for businesses that need to support a large number of languages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Start by focusing on the most-requested languages and gradually scale based on customer demand. Leveraging AI translation tools for high-volume interactions and reserving human agents for complex cases can help balance cost-efficiency with quality. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Elevate your brand’s global reach with Sprinklr Service\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Adopting a global mindset is critical to scaling your business, even if you're not thinking globally. Multilingual customer support shows you're ready to serve a diverse audience and grow beyond local borders. But here's the thing — we live in an AI-driven world now. Relying solely on your support agents won't cut it anymore. You need something more reliable, like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr Service\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Sprinklr's complete customer service suite, you'll have everything you need to deliver seamless multilingual support: AI-powered chat, call management, smart omnichannel routing and deep analytics. As an all-in-one platform, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" empowers your brand to connect with customers in their preferred language while elevating the entire support experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leading brands trust Sprinklr to manage their global customer support. Schedule your free demo today to discover how you can transform your customer experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"378zPiOolIYWPttDfrtl99\",\"name\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"type\":\"BUTTON\",\"text\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"46WRrYfUX5hI39XdmDcJ28\",\"name\":\"FAQ\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"67bVC0QE4G4546T81T67Eo\",\"name\":\"How can businesses determine which languages to prioritize for multilingual customer support? \",\"title\":\"How can businesses determine which languages to prioritize for multilingual customer support? \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Start by analyzing your customer base. Use analytics tools to identify the primary languages spoken by your audience. Focus on regions where your products or services are most popular. Customer surveys and website traffic data can also give valuable insights. Prioritize languages based on demand and market potential. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"78CrSEuE2AL32toBKqWrPJ\",\"name\":\"What are the best practices for maintaining consistency in support quality across different languages? \",\"title\":\"What are the best practices for maintaining consistency in support quality across different languages? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Use standardized support scripts and guidelines to ensure consistency. Train all agents on the same processes and values regardless of language. Invest in AI-powered translation tools for uniform responses. Regular quality checks and feedback sessions help ensure that service levels remain consistent across all languages. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"5pO1cjGRCJUyHtgvwYhSE6\",\"name\":\"How can businesses effectively integrate AI translation tools with human support agents for optimal results? \",\"title\":\"How can businesses effectively integrate AI translation tools with human support agents for optimal results? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"AI translation tools can handle routine inquiries, leaving complex tasks to human agents. Integrate these tools with your CRM so agents get real-time translations. Ensure agents are trained to spot inaccuracies in machine translations and take over when needed. This human-AI collaboration enhances efficiency without sacrificing accuracy. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"7nfhQKNRFPfzxAAf6uLeAF\",\"name\":\"What strategies can help recruit and retain multilingual support staff? \",\"title\":\"What strategies can help recruit and retain multilingual support staff? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To attract top talent, offer competitive salaries and career growth opportunities. Invest in continuous training programs to enhance language skills and customer service expertise. Recognize and reward exceptional performance. A supportive work environment and clear advancement paths can help retain multilingual staff. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"39rPwxC08Tr1wfp4k4uqKO\",\"name\":\"How can businesses ensure cultural sensitivity in multilingual support beyond just language translation? \",\"title\":\"How can businesses ensure cultural sensitivity in multilingual support beyond just language translation? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Cultural sensitivity goes beyond translation. Hire agents who understand your customers' cultural context. Train your team on local customs, communication styles and expectations. Adapt your marketing and support content to be relevant to each region, ensuring a respectful and tailored customer experience. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"6MPloiMvSevddw5ISDWGx7\",\"name\":\"What are the key considerations when scaling multilingual support as companies expand into new markets? \",\"title\":\"What are the key considerations when scaling multilingual support as companies expand into new markets? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When scaling, consider language demand, local regulations and cultural nuances. Invest in scalable technologies like AI-powered chatbots and real-time translation tools. Ensure your team grows proportionately to meet the increasing demand. Finally, conduct regular assessments to refine your processes as new markets evolve. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true}],\"startOpen\":false,\"accordionDisplayStyle\":\"CLEAN\",\"noContainerLeftRightPadding\":true,\"noContainerTopBottomPadding\":true,\"bottomMargin\":\"SMALL\",\"topMargin\":\"SMALL\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"thumbnailImage\":{\"id\":\"5lULlCWSzbY5sdtEztnNnq\",\"title\":\"Multilingual Customer Support\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5lULlCWSzbY5sdtEztnNnq/c57109b00ddee13c911c9a8e56b1288e/Multilingual_Customer_Support.jpeg\",\"details\":{\"size\":9890025,\"image\":{\"width\":7137,\"height\":4000}},\"fileName\":\"Multilingual Customer Support.jpeg\",\"contentType\":\"image/jpeg\"}},\"slug\":\"/blog/multilingual-customer-support/\"},{\"id\":\"1jp1DBxmsMaGMMI2eh4SiH\",\"title\":\"Change Management in Call Centers: Key Checklists \",\"category\":\"Customer Service\",\"authors\":[{\"contentType\":\"blogAuthorPage\",\"id\":\"3VEyxBP4xtTQqiEUbK8EDH\",\"authorName\":\"Rohan C\",\"metadata\":{\"contentType\":\"metadata\",\"id\":\"5QrQM5dQ4zrG7KhIW2jnht\",\"seoTitle\":\"Rohan C\",\"seoDescription\":\"Get the latest articles and insights from Rohan C. Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Rohan C\"},\"person\":{\"contentType\":\"person\",\"id\":\"E53KwspquqehRV4nuM9mJ\",\"entryTitle\":\"Rohan C\",\"name\":\"Rohan C\",\"titleRichText\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rohan is a B2B SaaS writer and marketer with over 3 years of experience in the industry. He creates effective content and strategies to improve brand visibility and drive sales.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"title\":\"SaaS writer and Marketer\",\"type\":\"BLOG_AUTHOR\",\"bio\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rohan is a B2B SaaS writer and marketer with over 3 years of experience in the industry. He creates effective content and strategies to improve brand visibility and drive sales.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"rohan\"},\"personalization\":\"Lazy\"},{\"contentType\":\"blogAuthorPage\",\"id\":\"140mUbUKJvo7brzU6hhqpe\",\"authorName\":\" Jayadeep Subhashis\",\"metadata\":{\"contentType\":\"metadata\",\"id\":\"4HtFY4yY4lJTr0ryQnl5TM\",\"seoTitle\":\"Jayadeep Subhashis\",\"seoDescription\":\"Get the latest articles and insights from Jayadeep Subhashis. Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Jayadeep Subhashis\"},\"person\":{\"contentType\":\"person\",\"id\":\"52Cq6EMSm9lrw6syZiwcav\",\"entryTitle\":\"Jayadeep Subhashis\",\"name\":\"Jayadeep Subhashis\",\"title\":\"Senior Content Specialist\",\"companyDivision\":\"Sprinklr\",\"image\":{\"id\":\"sAfZXcgx9PYudmZjm7RNw\",\"title\":\"Jayadeep\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/sAfZXcgx9PYudmZjm7RNw/27b08ef6077b10270baea4389fdc6569/Jaydeep.png\",\"details\":{\"size\":3916019,\"image\":{\"width\":1737,\"height\":1737}},\"fileName\":\"Jaydeep.png\",\"contentType\":\"image/png\"}},\"type\":\"BLOG_AUTHOR\",\"bio\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With more than a decade of content marketing experience, Jayadeep is a senior B2B content creator and editor skilled in concise and elaborate storytelling. When he is not engaged in weaving compelling stories for Sprinklr, you will find him conversing with his dad about world history, music, movies, and books (mostly fiction). An avid traveler, Jayadeep meticulously plans the extended weekends ahead of time, ensuring his camera gear is ready to capture the safari adventures. He spends hours observing wildlife behavior, cut off from the internet, which, according to him, is a liberating experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"jayadeep-subhashis\"},\"personalization\":\"Lazy\"}],\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Adapt or get left in the dust. It sounds blunt, but that’s the hard truth in today’s hyper-competitive business world — and call centers are right in the thick of it. With technology shifting faster than ever, the call centers that don’t have a nimble change management strategy aren’t just falling behind — they’re losing the race entirely. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"That’s why we’ve created this actionable change management checklist for call centers. In this blog, we’ll walk you through the steps to ensure your call center isn’t just surviving change but thriving in it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Discover how to empower your agents to adopt new technologies enthusiastically, master smooth transitions and boost your competitive edge in the ever-evolving world of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/what-is-customer-service/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is change management in call centers?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Change management in call centers is the structured process of planning, implementing and supporting changes that impact the organization. It ensures that new technologies, processes, or policies are adopted smoothly. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s a way to ensure that every change—whether big or small—enhances performance and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-satisfaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer satisfaction\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" without disrupting day-to-day operations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Change can come in many forms in a call center, all of which benefit from a structured approach. Common types include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Technology upgrades\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": From AI-driven customer support tools to new CRM systems, tech changes are at the heart of modernizing call centers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Process overhauls\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Streamlining \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-workflows/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service workflows\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", introducing new service protocols or updating \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/escalation/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"escalation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" procedures. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Organizational shifts\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Adjustments in team structures, leadership or role responsibilities. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Policy updates\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": New compliance requirements, customer data protection protocols or updated service standards. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Effective change management involves collaboration across various stakeholders. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stakeholders\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-header-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Role\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-header-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Call center agents\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The front line of change, as they directly interact with the technology and processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Team leads and supervisors\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Act as change champions, ensuring agents understand and adopt new practices. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"IT and operations teams\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Manage the tech side of change, ensuring smooth integration and minimal downtime \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Customer experience leaders\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Oversee that the change aligns with broader CX goals and improves service quality \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"HR and training teams\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Develop and deliver training programs to equip agents with the skills to adapt \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"}],\"nodeType\":\"table\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of having a change management checklist \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Addressing change management provides significant benefits that can enhance your call center’s operations. Here are four key advantages of a change management checklist: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reduces disruptions:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Without a checklist, even small changes can spiral into chaos, disrupting daily operations and affecting service quality. A well-thought-out change management checklist ensures every stage is accounted for — from testing to agent training — keeping call flows smooth and customer satisfaction intact. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Combats resistance:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Change is hard and resistance is a common reaction. A checklist helps leadership involve agents early, communicate changes transparently and provide support at each step, reducing friction and fostering buy-in. The result? Agents are more receptive and quicker to adapt, creating a positive ripple effect on morale and performance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Speeds up adoption of new technologies:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" A change management checklist helps identify potential roadblocks early, ensuring that all tech rollouts are smooth, agents are trained and the technology is used to its full potential right from the start. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Provides measurable success metrics:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" With a structured approach, you can track the impact of each change on \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/call-center-kpis/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"call center KPIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". A checklist clarifies goals, outlines timelines and sets up measurable checkpoints, allowing leadership to gauge success and make data-backed adjustments if needed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9-point change management checklist for call centers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s explore some actionable steps to empower your team and enhance overall performance. Here’s a change management checklist with things you must do and avoid: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Assess the need for change\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Start by clarifying the reason for the change. Are you aiming to improve customer satisfaction, boost agent productivity or introduce new technology? Pinpointing the “why” ensures that each change aligns with your overall business goals and has measurable value. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For example, if improving customer satisfaction is the primary goal, consider conducting \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-survey/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer surveys\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or analyzing \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/customer-service-glossary/customer-feedback/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer feedback\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to uncover specific pain points. Alternatively, if the change involves a new technology, assess the compatibility of current systems and identify necessary updates to enable smooth integration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Without a clear purpose, jumping into change can lead to system inefficiencies, confusion and employee resistance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Set clear goals and objectives \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Break down larger goals into smaller, achievable tasks for easier tracking and momentum. For instance, instead of setting a vague goal like \\\"improve customer service,\\\" aim for something concrete: \\\"reduce \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/call-abandonment-rate/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"call abandonment rates\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" by 10% over the next six months.\\\" This type of goal provides direction and measurable benchmarks. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To stay organized, leverage your CRM or project management software to set milestones, assign tasks and track progress. These tools offer a snapshot of where things stand and help maintain focus and accountability across the team as you move through each stage of the change. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Select the mode of communication \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Communication is critical to successful change management. Choose the best communication channels to share updates, such as emails, team meetings, or internal messaging platforms like Slack or Microsoft Teams. To ensure consistency, create a communication calendar that outlines when and how each update will be shared, keeping everyone informed at every stage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"2f2O7xRTbtmLa7iM9JVlGj\",\"title\":\" 💡Pro Tip \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Pro Tip\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Striking the right balance is key; overloading employees with information can be as detrimental as keeping them in the dark. Aim for clear, concise and regular updates and leverage internal communication tools to streamline and schedule messages. This approach ensures that your team receives timely information without feeling overwhelmed, supporting a smoother transition. \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Engage stakeholders and build a change team\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Bring key stakeholders into the fold from the start. This includes leadership, supervisors and agents who will feel the impact of the change most directly. By forming a dedicated change team, you build momentum and secure support across all levels of your organization. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify and empower early adopters—those employees who are naturally receptive to change — to serve as “change agents.” These champions can promote the change's benefits, address team concerns and share real-time feedback, making the transition smoother for everyone. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overlooking leadership input or failing to engage frontline staff with insights into day-to-day operations can create roadblocks. Consider using collaborative tools like Trello or Asana to manage tasks, responsibilities and progress across teams, ensuring everyone stays aligned and accountable. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Integrate new tools and systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the right stakeholders engaged, it's time to select and integrate the appropriate tools to support your change initiative. This could include new \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", AI-driven call routing systems or advanced reporting and analytics tools designed to enhance efficiency and performance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Roll out new tools in phases to ensure a smooth transition and minimize technical issues. Instead of a full-scale implementation, consider starting with a pilot program that allows you to test the new system in a controlled environment. For instance, if an AI-driven call routing system is introduced, implement it in one department or with a select group of agents to gather feedback and make necessary adjustments before a company-wide rollout. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additionally, ensure that the new software integrates seamlessly with your existing tools— such as your CRM or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/call-management/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"call management systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" — to prevent data silos. For example, adopting a new reporting tool should work harmoniously with your CRM to provide a unified view of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-interaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer interactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and insights, helping your team make informed decisions based on comprehensive data. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Conduct training programs \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Thorough training ensures that employees are comfortable with new tools and processes. You can create a comprehensive training plan that includes hands-on practice, role-playing and scenario-based learning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many businesses rush through training or only focus on technical aspects. You don’t want that for your call center. Use a combination of live training sessions and self-paced modules to accommodate different learning styles. To ensure the effectiveness of your training, invest in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/help/articles/learning-management-system/what-is-a-learning-management-system/6498846d564e3e25f803ea40\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"learning management system (LMS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to track progress and assess training effectiveness. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Revisit call scripts and IVR \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With training underway and feedback collected, it’s time to check if the change impacts the existing call scripts, IVR menu or the way routine calls are handled in any way. Accordingly, make sure the necessary modifications are incorporated. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Similarly, review and ensure workflows are updated, which may involve automating certain tasks, reassigning responsibilities or creating more intuitive processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you’ve adjusted, conduct test runs with your team to assess the effectiveness of the new scripts and workflows. Encourage agents to provide feedback on what works and doesn’t and be prepared to iterate based on their experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Gather continuous feedback \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s say you recently introduced a new customer relationship management (CRM) system. After a month of usage, you hold a check-in meeting where agents can voice their experiences. During this session, an agent mentioned that they find the new CRM interface confusing and that it slows down their call handling. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Armed with this feedback, you can take immediate action: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Organize a refresher training session:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Host a targeted training session focused on effectively navigating the CRM. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Create quick reference guides:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Develop easy-to-follow cheat sheets that agents can refer to during calls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Follow-up:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Send out an anonymous survey a week after the refresher training to gauge whether agents feel more comfortable with the CRM. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5MXwGiNlnxDSux55X6nCk\",\"title\":\"😊Good to know \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"😊Good to know\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/surveys/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"online survey software\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can streamline your employee feedback collection process. It lets you effortlessly build employee surveys with simple commands in plain language. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"You can instantly generate brand-compliant feedback templates by uploading your brand assets and logo while choosing from various customizable themes. Plus, with mobile-friendly designs, your survey completion rates stay high, ensuring no valuable feedback is missed. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3N2ajOEbSbEmLeHOx2eJGR\",\"title\":\"download - 2024-11-17T113254.226\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3N2ajOEbSbEmLeHOx2eJGR/16c4fbcbad3b1add401713f5db15bbe1/download_-_2024-11-17T113254.226.png\",\"details\":{\"size\":268603,\"image\":{\"width\":951,\"height\":929}},\"fileName\":\"download - 2024-11-17T113254.226.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"3e97h7jOXURwJzFIB3MfHu\",\"name\":\"SEE SPRINKLR SURVEY SOFTWARE IN ACTION \",\"type\":\"BUTTON\",\"text\":\"SEE SPRINKLR SURVEY SOFTWARE IN ACTION \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-research/\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Evaluate the success of the change management checklist \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you’ve implemented your change management checklist, it’s essential for C-suite leaders to critically evaluate its effectiveness. This evaluation focuses on assessing how well the checklist supported the change process and identifying areas for improvement to set stronger foundations for future initiatives. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔍 Checklist relevance:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Review whether the items included in the checklist were relevant to the changes made. Did it address all necessary components? Were there gaps that could be filled in future iterations? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔬 Implementation effectiveness:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Reflect on how well the checklist guided the implementation process. Did it facilitate smooth transitions, or did points of confusion arise? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💬 Adoption and engagement:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Consider how well the leadership and team members embraced the checklist. Did they find it helpful, or did it feel like just another bureaucratic hurdle? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateInlineShowcaseCta\",\"id\":\"79WMq0k8As93mEhE5e9b1f\",\"contentEntryTitle\":\"Sprinklr Change Management Toolkit \",\"headline\":\"Sprinklr Change Management Toolkit \",\"cta\":{\"contentType\":\"cta\",\"id\":\"2GDcW3yzOqv2t8gCHqGSSs\",\"name\":\"Download Now\",\"type\":\"BUTTON\",\"text\":\"Download Now\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://sprinklr-my.sharepoint.com/:x:/p/raghavendra_rao/ESv-vKgQJX5Ju2U08k1SfvABFWhkLhTHutnFIcvphsW_Eg?e=GbDukH\u0026ovuser=52bc7e22-6631-4c88-9c4f-9c115c186148%2Craghavendra.rao%40sprinklr.com\u0026isSPOFile=1\"},\"mediaImage\":{\"contentType\":\"media\",\"id\":\"2AYDKcbAaghVIfuugbsdU\",\"name\":\"Social Media Marketing Management\",\"asset\":{\"id\":\"3hCb3eBAIUomPWU5VD9NcZ\",\"title\":\"marketing full-bleed 1\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3hCb3eBAIUomPWU5VD9NcZ/9092d1da8998b5bae7150b3c0463631b/marketing_full-bleed_1.jpg\",\"details\":{\"size\":110537,\"image\":{\"width\":2880,\"height\":1474}},\"fileName\":\"marketing_full-bleed_1.jpg\",\"contentType\":\"image/jpeg\"}},\"isFullWidthVideo\":false,\"isAutoplay\":false},\"desktopTextPosition\":\"RIGHT\",\"topMargin\":\"NONE\",\"bottomMargin\":\"NONE\",\"isFullWidthComponent\":true,\"hasRoundedCorners\":true,\"hasDropShadow\":true}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to implement change management seamlessly \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here’s a rundown of key tools that can facilitate smooth transitions, enhance communication and drive overall success: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"1. Project management software\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \\nPlatforms like \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Trello\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Asana\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Monday.com\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" are invaluable for planning, tracking and managing change initiatives. They help you assign tasks, set deadlines and monitor progress, ensuring everyone stays aligned and accountable throughout the change process. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2. Communication tools\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \\nEffective communication is critical during any change. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Slack\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Microsoft Teams\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Zoom\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" enables real-time conversations, updates and feedback sharing among team members. These platforms also allow you to create dedicated channels for specific change initiatives, keeping discussions organized. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"3. Knowledge base software\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \\n\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/knowledge-base-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Knowledge base software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" serves as a centralized repository for all relevant information related to the change management process. It houses documentation, FAQs, best practices, training materials and post-implementation directives, making it easily accessible to all team members. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It can also be a reliable support system for new employees or those unfamiliar with recent changes by serving as a go-to place for understanding both pre-change and post-change processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1SIYmq6BWm35DTYX0s7hsn\",\"title\":\"💰 Two cents from Sprinklr \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💰 Two cents from Sprinklr\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"After successfully implementing changes in your call center and swiftly transitioning, imagine seeing what’s being used, who is using it and how effectively. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Are employees struggling with the changes? \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Are they referring to the help guides during their tasks? \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This data is invaluable. If you notice a team member consistently missing the mark, you can check if they’re utilizing the available resources, helping you address knowledge gaps before they become larger issues. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By understanding usage trends and identifying areas for improvement, you can refine the content of your knowledge base — adding new resources or making necessary edits to existing ones — thus enhancing its effectiveness in supporting change management initiatives. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3N2ajOEbSbEmLeHOx2eJGR\",\"title\":\"download - 2024-11-17T113254.226\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3N2ajOEbSbEmLeHOx2eJGR/16c4fbcbad3b1add401713f5db15bbe1/download_-_2024-11-17T113254.226.png\",\"details\":{\"size\":268603,\"image\":{\"width\":951,\"height\":929}},\"fileName\":\"download - 2024-11-17T113254.226.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"contentType\":\"templateInlineShowcaseCta\",\"id\":\"6LceVkDJf8yKTY3ElcUrpr\",\"contentEntryTitle\":\"Offer your agents a single source of truth with Sprinklr Knowledge base software \",\"headline\":\"Offer your agents a single source of truth with Sprinklr Knowledge base software \",\"cta\":{\"contentType\":\"cta\",\"id\":\"4CaY6rmbyH2WwErR7UdjUg\",\"name\":\"BOOK DEMO - Care\",\"type\":\"BUTTON\",\"text\":\"BOOK DEMO\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"},\"mediaImage\":{\"contentType\":\"media\",\"id\":\"qBGlggqG128rDROWQapUO\",\"name\":\"Schedule demo\",\"asset\":{\"id\":\"2LRiJ66aRWUS7IKJmMdptY\",\"title\":\"Showcase CTA- Conversation Analysis\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2LRiJ66aRWUS7IKJmMdptY/9f83628d508457f8a86f92c23333b31e/Showcase_CTA-_Conversation_Analysis.jpeg\",\"details\":{\"size\":2510482,\"image\":{\"width\":5824,\"height\":3264}},\"fileName\":\"Showcase CTA- Conversation Analysis.jpeg\",\"contentType\":\"image/jpeg\"}},\"isFullWidthVideo\":false,\"isAutoplay\":false},\"desktopTextPosition\":\"RIGHT\",\"topMargin\":\"NONE\",\"bottomMargin\":\"NONE\",\"isFullWidthComponent\":true,\"hasRoundedCorners\":true,\"hasDropShadow\":true}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fast tech adoption: The key to change management success \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The foundation of effective change management in a call center lies in simplicity: minimize complexity and maximize usability. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When it comes to modernizing your call center tech stack, Sprinklr’s all-in-one CCaaS solution is designed to help agents adapt easily. It offers a low learning curve and an AI-optimized interface that empowers them to perform at their best from day one. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With seamless integrations into your existing software, Sprinklr ensures smooth tech transitions, keeping ramp-up times short so agents can stay focused on delivering exceptional service. Ready to see it in action? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Book an expert-led demo today and discover how Sprinklr can simplify your change management journey. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"378zPiOolIYWPttDfrtl99\",\"name\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"type\":\"BUTTON\",\"text\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"4rKft2bHBM4slvx46YiPJo\",\"name\":\"FAQ\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"4fyZyXbfjXvPF4iR6oMeVl\",\"name\":\"How effective is a change management checklist? \",\"title\":\"How effective is a change management checklist? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A change management checklist is highly effective in ensuring smooth transitions. It helps streamline processes, minimize disruptions and track progress, improving efficiency and team alignment. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"7b6bEp7JW6TNIwkLwvqbbe\",\"name\":\"Who are the primary users of the change management checklist in a call center? \",\"title\":\"Who are the primary users of the change management checklist in a call center? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The primary users include call center managers, team leaders and supervisors. They use the checklist to guide teams through transitions, allocate tasks and ensure that changes are implemented smoothly. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"4HGhdlW8z1mpyWpRUyvm8n\",\"name\":\"How can call centers measure the success of their change management strategies? \",\"title\":\"How can call centers measure the success of their change management strategies? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Call centers can measure success by tracking KPIs like call resolution times, customer satisfaction and agent productivity before and after the change. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"6UZqYSampBRRLSAHFS2kOC\",\"name\":\"What are common resistance points during change implementation in call centers and how can they be addressed? \",\"title\":\"What are common resistance points during change implementation in call centers and how can they be addressed? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Common resistance points include fear of job disruption, lack of clarity and discomfort with new tools. 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Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Aksheeta Tyagi\"},\"person\":{\"contentType\":\"person\",\"id\":\"8FardRlkg2YE3yr7DLTSs\",\"entryTitle\":\"Aksheeta Tyagi\",\"name\":\"Aksheeta Tyagi\",\"title\":\"Content Marketer\",\"companyDivision\":\"Sprinklr\",\"image\":{\"id\":\"7IW5H5uAjhJcJmXtfgsNBk\",\"title\":\"IMG 1479\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7IW5H5uAjhJcJmXtfgsNBk/9486254e8eec0052400215fb2e18a0ef/IMG_1479.jpeg.png\",\"details\":{\"size\":685757,\"image\":{\"width\":750,\"height\":750}},\"fileName\":\"IMG_1479.jpeg.png\",\"contentType\":\"image/png\"}},\"type\":\"BLOG_AUTHOR\",\"bio\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Aksheeta is the youngest content marketer in the team, rocking in the B2B SaaS space for 3 years now. At Sprinklr, she's striving to build a solid, fortified organic engine for Sprinklr Service with content that impacts. When not at work, you can find her growing mushrooms, analyzing mind-bending thrillers, or simply watching birds. She immerses in spirituality, finding solace in introspection. \",\"marks\":[],\"data\":{}}]}]},\"slug\":\"aksheeta-tyagi\"},\"personalization\":\"Lazy\"}],\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Your customers don’t want to just buy your product, they want to buy into your brand itself. But here’s the problem: too often, customer experience (CX) and branding often work in silos, end up on separate tracks and do not quite deliver what they promise. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Imagine you're shopping for your favorite coffee. You're not just buying a bag of beans, right? You're choosing that brand because of what it stands for — maybe it's sustainability, quality, or community. But if the CX feels, that’s supposed to be holistic, feels broken, at every twist and turn during your journey with the brand, you might feel let down. This disconnect in CX leaves users feeling a bit left out in the cold. So, bringing CX into the fold with your brand's core promise is downright essential, not just nice-to-have. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"So, holistic customer experience software helps you bridge the gap between what a brand promises and what it delivers. When evaluating these customer experience platforms, think about a few key aspects: Does the tool integrate seamlessly with your brand message? Does the tool simplify the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-journey/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer journey\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", removing clutter and confusion? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In this article, we list out the 10 best customer experience software for you to choose from, along with their key benefits, market perceptions, price, trial information and of course, our final verdicts. Let’s begin. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is customer experience software? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experience software is a suite of tools designed to manage and improve how customers interact with a company throughout their entire journey. This software captures interactions across multiple channels — whether it's via email, phone, web, or in-person — to provide a unified view of the customer. It allows companies to track, oversee and organize every interaction between a customer and the organization through analytics and real-time data insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The goal of CX software is to optimize these interactions to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/building-customer-loyalty/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"increase customer loyalty\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and retention by making the experience smoother and more responsive. Features typically include \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-self-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer self-service\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", feedback collection and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/omnichannel-customer-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"omnichannel customer service\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". By using CX software, businesses can better understand customer needs, detect friction points and deliver a service that feels both personal and efficient, leading to a more satisfying customer relationship. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why are customer experience platforms essential for modern businesses? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Not only is \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-experience-optimization/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"optimizing customer experiences\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for the weak of the heart, but also is keeping track of each experience, at each touchpoint. Customer interactions are often spilled all over the place and making sense of them all can be tricky. That’s what customer experience platforms help with. Here are the benefits of using a customer experience tool for your business. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Fast, automated, omnichannel support: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The idea to use a CX tool is to ensure every conversation is attended to and nothing flies under the radar. Conversational bots cut down on \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-response-time/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer response times\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" so you’re able to log and address every interaction across channels, without loss in context. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"For example, imagine Ally, a makeup enthusiast, visits an offline beauty store to check out the newly launched lip kit line. She engages with representatives, gives them info and tests products. When she goes back home, the WhatsApp bot drops her a message thanking her for the visit and is already privy to the context and knows what Ally loved the best, offering her a 20% early bird discount --- making it likely for her to go through with the purchase. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🤝 Customer loyalty and retention: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"CX platforms help you keep a pulse on every interaction so you can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-reduce-customer-churn/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"reduce customer churn\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". With experience seen as the one differentiator by brands worldwide, customer experience tools allow you to course-correct and personalize \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-engagement/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer engagement\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", helping your brand stand out. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"For example, say, a bank uses its CX platform to analyze the spending habits and financial goals of its customers. It consolidates data from multiple touchpoints — branch visits, online transactions and mobile app usage. The platform identifies a group of customers with steadily increasing account balances but little to no recent investment activity. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The bank seizes this opportunity to reach out with a well-informed proposal. It suggests potential investment options like a low-risk investment fund or a term deposit, tailored to their unique cases. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🧠 Agent efficiency: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Many CX tools come equipped with AI to help your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/contact-center-agent/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"contact center agents\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" deflect repetitive, mundane queries so they can focus on what’s critical. What’s more is that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/generative-ai-customer-experience/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"generative AI in customer experience\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can even assist agents in staying true to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/brand-voice/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"brand voice\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", accuracy and compliance. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s see how \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/conversational-ai-in-telecom/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"conversational AI in telecom\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" helps make agents more productive. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The AI acts like a smart filter, triaging through incoming issues to find and bring urgent ones, such as service disruptions, to the forefront. When an agent takes on one of these critical cases, they aren't starting cold — they already see case histories and details such as recent service changes or recurring issues on their dashboard. This proactive information delivery cuts down on the typical hunt-and-peck for details, enabling agents to address the problem directly. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experience software vs. Customer service software \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"table\",\"data\":{},\"content\":[{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Aspect\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Experience Software\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Service Software\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Primary Focus\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhancing the entire customer journey from acquisition to retention\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Resolving individual customer support requests and issues \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Data Integration\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrates data from various sources (web, social, CRM, mobile) to create a unified customer profile\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Centralizes support data (tickets, chats, emails) for managing support cases \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Personalization\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizes experiences based on customer behavior, preferences and segmentation \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Personalizes support based on interaction history and CRM data \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feedback Collection\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gathers feedback through surveys, sentiment analysis and experience studies to refine the customer journey\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Collects feedback from post-interaction surveys and ticket ratings to assess support quality \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Goal \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Improve user satisfaction and loyalty by optimizing and personalizing the complete customer experience\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Efficiently resolve support issues and ensure timely solutions \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automation Capabilities\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automates personalized communication, journey orchestration and experience adjustments based on data\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automates ticket routing, response templates, and case management for support efficiency \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analyzes data from various touchpoints to identify overall customer behavior and trends. For example, it tracks user interactions to predict future needs \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Focuses on operational data like ticket resolution times and agent performance to improve support efficiency. For example, it tracks \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/average-handle-time/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"average handle time\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and response rates \",\"marks\":[],\"data\":{}}]}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"10 top customer experience software in 2024\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here’s a collection of customer experience software for you to evaluate and choose from. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1Ev1wNgH63i1ahwedVVX8u\",\"title\":\" Important Note for Readers\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"⚠️ Important Note for Readers \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The below tools are in no particular order of ranking or popularity. Still, they are independent picks by Sprinklr’s editorial team based on our research and publicly available information on the review sites. It is crucial to note that software or platforms may evolve over time and the company may address some of these concerns in newer updates or versions.\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"tableOfContentHeadings\",\"id\":\"257wKegFawWK1FCcPwtCt7\",\"title\":\"Top customer experience software in 2024\",\"headings\":[{\"contentType\":\"headingText\",\"id\":\"5fOYgOdbYUQ8DgTV6qoKMC\",\"name\":\"Sprinklr\",\"title\":\"Sprinklr\",\"displayText\":\"Sprinklr\"},{\"contentType\":\"headingText\",\"id\":\"W9d2xzkkIyhYs7LWEDK03\",\"name\":\"Zendesk\",\"title\":\"Zendesk\",\"displayText\":\"Zendesk\"},{\"contentType\":\"headingText\",\"id\":\"7f4WvIxaG6JA3ADmJoK2Ve\",\"name\":\"Intercom\",\"title\":\"Intercom\",\"displayText\":\"Intercom\"},{\"contentType\":\"headingText\",\"id\":\"5BaRGdRXSEEyf0GCEfzniR\",\"name\":\"Podium\",\"title\":\"Podium\",\"displayText\":\"Podium\"},{\"contentType\":\"headingText\",\"id\":\"1nc6fTMDhV5IEb6Wp9eNZ9\",\"name\":\"Qualtrics\",\"title\":\"Qualtrics\",\"displayText\":\"Qualtrics\"},{\"contentType\":\"headingText\",\"id\":\"5PPwlwtJKhC2dipw6fAgrb\",\"name\":\"Freshdesk\",\"title\":\"Freshdesk\",\"displayText\":\"Freshdesk\"},{\"contentType\":\"headingText\",\"id\":\"1ma55QMumC1NdVYZ4QYtp7\",\"name\":\"HubSpot\",\"title\":\"HubSpot\",\"displayText\":\"HubSpot\"},{\"contentType\":\"headingText\",\"id\":\"74KnV7fynGY1747NtViZuC\",\"name\":\"Birdeye\",\"title\":\"Birdeye\",\"displayText\":\"Birdeye\"},{\"contentType\":\"headingText\",\"id\":\"4tNMc2FqpTyvx1rIQkPe8M\",\"name\":\"Gainsight\",\"title\":\"Gainsight\",\"displayText\":\"Gainsight\"},{\"contentType\":\"headingText\",\"id\":\"4NrM3flnxtIQWt30eRItOm\",\"name\":\"Microsoft Dynamics 365\",\"title\":\"Microsoft Dynamics 365\",\"displayText\":\"Microsoft Dynamics 365\"}],\"hasSingleColumn\":true,\"hasNumberedList\":true}},\"content\":[]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"59yMrtVdyYwNo13RTAAyyi\",\"title\":\"Sprinklr-s unified CX platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/59yMrtVdyYwNo13RTAAyyi/984b84ce346f67ae9f8c38def96a049a/Sprinklr-s_unified_CX_platform.png\",\"details\":{\"size\":293976,\"image\":{\"width\":1036,\"height\":611}},\"fileName\":\"Sprinklr-s unified CX platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr is one of the best customer experience management platforms that addresses a fundamental challenge of CX: \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"data fragmentation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Unlike many tools that operate in silos, Sprinklr brings together customer data from over 30 messaging, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/live-chat-support/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"live chat\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", social and app channels into a single, cohesive platform to ensure each and every interaction that a customer has with you is holistic and informed with context and knowledge that goes unnoticed as fine print. It does so with its four specialized suites that come together to enhance every aspect of the customer experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Service\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Insights\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Marketing\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7vgFKX3r67Gam70Lmxk5du\",\"title\":\"Data unification layers in Sprinklr-s unified CX platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7vgFKX3r67Gam70Lmxk5du/d03bf05d8d8acccb95328cac1b22d243/Data_unification_layers_in_Sprinklr-s_unified_CX_platform.png\",\"details\":{\"size\":636371,\"image\":{\"width\":1600,\"height\":1008}},\"fileName\":\"Data unification layers in Sprinklr-s unified CX platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What’s important to understand is that at its heart, Sprinklr’s power is fueled by its proprietary AI model. This advanced technology processes vast amounts of data to generate actionable \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/consumer-insights/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"consumer insights\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Here's how it makes a difference: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Daily predictions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Sprinklr’s AI engine makes around 10 billion predictions daily, analyzing interactions to forecast trends and behaviors accurately. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer case management\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": It handles more than 15 million customer cases each month, providing timely responses and resolutions. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Profile management\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": The platform manages over 2 billion profiles across all digital channels, ensuring comprehensive customer understanding and engagement. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Watertight omnichannel support\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When it comes to Sprinklr, you can rest easy knowing no piece of consumer intelligence slips through the cracks. To ensure every interaction racks in minimal \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-effort-score/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer effort scores\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you need all your internal tools (like CRM, marketing automation and research tools) to talk to each other. Sprinklr dissolves point-solution chaos to help you deliver consistent \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/omnichannel-customer-experience/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"omnichannel customer experiences\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to all your customers at every single touchpoint, without fail, each time. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Single-code AI infrastructure\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3S719lDsLEhL4xItnXnyZG\",\"title\":\"Sprinklr AI-s accuracy improves at every level\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3S719lDsLEhL4xItnXnyZG/9f73aa47df96911c39da4a61f9fe5fff/Sprinklr_AI-s_accuracy_improves_at_every_level.png\",\"details\":{\"size\":304791,\"image\":{\"width\":1352,\"height\":840}},\"fileName\":\"Sprinklr AI-s accuracy improves at every level.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" records \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"90% accuracy \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"across its product suites. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In customer service\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Sprinklr AI can autonomously handle most of your customer conversations in natural language, empower agents with Assist features that make their lives easier, automate workforce management and ensure quality control with its cutting-edge capabilities. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" by refining content strategies and optimizing budgets for better campaign results. It automates content approval to ensure brand consistency. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In social media,\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" it uses AI to swiftly manage messages, enforce compliance, track brand mentions and spot \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/ugc/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"user-generated content\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" opportunities through logo detection. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s AI also delivers real-time, actionable insights with advanced \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Consumer and Brand Intelligence\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". It eases data flow across teams, ensuring the right information reaches the right people when needed. From social listening to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-feedback-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"managing customer feedback\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", Sprinklr’s AI keeps you informed and ready to act. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"iFrame\",\"id\":\"5jXRV1vQmBb1r6hIG0f7jE\",\"name\":\"Unified-CXM\",\"iFrameText\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/Hg6pRd_PxlI?si=kN_6W9IMKKLWYShX?enablejsapi=1\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I find it very intuitive. The integration of social networks is often assertive and automatic. It's clear to see how quickly the platform can upload interactions in real time to social networks. It's always comforting to know that the team working with us is trained and concerned about details. They are committed to understanding the particularityof the accounts and how to offer the best customer experience. The tool allows us to innovate in dashboards and management-level views.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/sprinklr-service/reviews/sprinklr-service-review-9707628\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"“There is a steep learning curve in the use of the platform, the building and enhancements, and as a team that likes to be hands on and self-sufficient - the upskilling of our SME's internally took much longer than anticipated.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/sprinklr-service/reviews/sprinklr-service-review-9538334\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source \",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Sprinklr’s capabilities are vast and thorough, making it a trusted partner for nine out of 10 global brands, that make up most of Fortune 500. For businesses looking to overhaul their customer experiences that brew chatter in the market, Sprinklr is a very reliable pioneer in the CX space. The only potential downside for some might be the cost. Since deep capabilities are rife with the tool, it may be perceived as a little on the higher end of the price. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"$$249 (1 seat/month, billed annually). \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/pricing/customer-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Check full pricing\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Sprinklr offers a\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://lite.sprinklr.com/signup?product=service\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"30-day Free Trial\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.zendesk.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zendesk\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4F9W3UXIJI9tssLDfjKsHN\",\"title\":\"CX platform by Zendesk\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4F9W3UXIJI9tssLDfjKsHN/aaffc15f90f95567f5a5fb846823875c/CX_platform_by_Zendesk.png\",\"details\":{\"size\":387325,\"image\":{\"width\":1200,\"height\":750}},\"fileName\":\"CX platform by Zendesk.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zendesk is an AI-powered platform designed to optimize customer experience across all touchpoints. It enables rapid setup and seamless scaling, making it adaptable to evolving needs. Zendesk's AI enhances customer interactions by providing real-time insights and automating workflows. It supports personalized service through tools for omnichannel management, from social messaging to email and phone and integrates with over 1,200 apps, all while being easy to implement and adjust. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel support to ensure holistic platform coverage \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ticket and case management for efficient case handling \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reporting and dashboards to strategically empower teams \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Zendesk Support is very customizable in every aspect, allowing for unique workflows for different teams across any organization. Easy to train agents how to use and provide a dynamic service environment” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/zendesk-support-suite/reviews/zendesk-support-suite-review-9886304\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“At times it has been difficult to get a hold of Zendesk support, but this has become less of an issue recently. Sometimes the abundance of features that we don't use can overwhelm us while trying to find specific configurations.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/zendesk-support-suite/reviews/zendesk-support-suite-review-9525811\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Zendesk offers a solid package with smart AI tools, productivity features and over 1,000 integrations to handle all your communication needs. It’s a great choice for managing multiple channels, especially as your business grows. However, keep in mind that adding more features can drive up the cost. Many of our smaller clients find that while Zendesk’s features are fantastic, the bill can get a bit hefty. Users also report losing some basic reporting and live support options from their basic plan, which could be a bit of a letdown. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pricing: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Basic plan at $55 per agent/month. Offers multiple plans.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Available for 14 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"👉 Check this out: \",\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/compare/sprinklr-vs-zendesk/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zendesk vs. Sprinklr\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.intercom.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Intercom\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5EeTStwl8zJ4jZwdDhvE2X\",\"title\":\"CX software by Intercom\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5EeTStwl8zJ4jZwdDhvE2X/e58edfb8129d18ec5ca56c0cb1e11656/CX_software_by_Intercom.png\",\"details\":{\"size\":507655,\"image\":{\"width\":1200,\"height\":806}},\"fileName\":\"CX software by Intercom.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Intercom’s customer service software offers a range of features designed to enhance the customer experience. It lets businesses set up multilingual help centers, so customers from different regions can self-serve. With tools for managing workloads and assigning tasks, it ensures that issues reach the right agents efficiently. The top-tier plan includes SSO and identity management integrations for secure data access. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"AI-first agent assist and copilot to equip live agents with handy assistance \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizations to fit with your objectives and maintain your brand integrity \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Workflow automation to ensure standardized experience \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“As a product marketer, the ability to pin point specific segments of users to launch a wide variety of messages, pop-ups, chat bubbles, news articles, etc, makes it really easy to reach our customers and provide a consistent and seamless experience for them. Intercom makes it really simple to create a unified in-app and help center experience for our customers.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/intercom/reviews/intercom-review-9853317\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“The pay per email sent (for customer engagement emails) pricing could be less expensive. I'd like to see the dark mode across the whole app, rather than only help desk. On rare occasions, there are momentary lapses, but they are quickly sorted out.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/intercom/reviews/intercom-review-9512357\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source \",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Intercom is strong with its advanced automation and a standout AI chatbot that really helps with customer interactions. It makes custom reporting easy and is user-friendly for support teams. However, it’s a bit pricey for smaller businesses or solo operators. Users report wanting a more refined and optimized version for mobile phones — as it’s not as polished as the desktop version. Overall, it’s a solid choice for mid-sized to large companies. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"$$39 per seat/month \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Available for 14 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.podium.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Podium\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3zDgdMeiudzjDmBKUqMHw8\",\"title\":\"Podium-s platform helps optimize the CX\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3zDgdMeiudzjDmBKUqMHw8/898f5ed1032f85b163ec3e332a36983c/Podium-s_platform_helps_optimize_the_CX_.png\",\"details\":{\"size\":275602,\"image\":{\"width\":1058,\"height\":1100}},\"fileName\":\"Podium-s platform helps optimize the CX .png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Podium simplifies customer interactions with tools for text marketing, payment handling, review collection, live chat and an integrated agent inbox. With AI-driven responses available around the clock, Podium boosts lead conversion and revenue. Its tiered plans offer everything from basic contact management to advanced features and automation, making it a solid choice for diverse business needs. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Unified inbox to prevent siloed communication \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Self-service for customers to fetch answers independently \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Lead management to drive more targeted conversions \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I like that we are able to text our clients and have a record of all our conversations without having to worry about them being accidentally deleted. I also like that it provides an instant way to communicate with our clients and syncs with our social media and Google accounts. It was easy to get all of our team members set up and ready to text our clients. I like that our clients are able to text us as well to one central number and our entire team is able to see it and keep track of the conversations. We use it every day.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/podium/reviews/podium-review-8714139\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“We felt that the Podium support is a bit slower compared to industry standards. Maybe this was just in our case but sharing my personal experience here.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.gartner.com/reviews/market/online-reputation-management-software/vendor/podium/product/podium/review/view/5323762\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Podium brings all your customer communication into one convenient platform, making it easy to handle messaging, reviews and feedback. It's a solid choice for managing experiences with stealth and improving response efficiency. While the initial learning curve is minor, users often report a lack of extensive customization options. All in all, Podium could be great to simplify your customer engagement, though it may be a bit limited for businesses needing deep personalization. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Starts at $399 per month \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.qualtrics.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Qualtrics\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5cY9805BPRi8c9X5NCmb41\",\"title\":\"Qualtrics manages digital CX with a unified platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5cY9805BPRi8c9X5NCmb41/78105e34482e71662826387288cba5d5/Qualtrics_manages_digital_CX_with_a_unified_platform.png\",\"details\":{\"size\":168327,\"image\":{\"width\":627,\"height\":470}},\"fileName\":\"Qualtrics manages digital CX with a unified platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Qualtrics XM is a tool designed to optimize customer interactions by combining surveys, feedback and data into one platform, giving businesses a clear view of customer experiences. From tracking brand performance to diving deep into user experience, Qualtrics XM helps you respond swiftly to market shifts and fine-tune your strategy with actionable insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizations to align with business goals \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feedback management to derive consumer insights \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Employee engagement to improve productivity and satisfaction \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Qualtrics customer experience is a great online survey platform to measure customer experience. Easy to create interactive surveys using the drag-and-drop functionality and can easily be customized in many ways. The large variety of question types and branching logic. The tool also gives feedback to surveys and it's easy to set up NPS dashboards for each department in our organization that enables us to track results very easily.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/qualtrics-customer-experience/reviews/qualtrics-customer-experience-review-8291281\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Sometimes the loading takes a very long time, or Qualtrics doesn't save all of the questions I created. It can be difficult to edit things as it seems the site glitches at times.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/qualtrics-customer-experience/reviews/qualtrics-customer-experience-review-8125200\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Qualtrics XM shines with its strong focus on actionable insights and automation, making it easier to respond quickly to customer needs. The diverse survey options and real-time tweaks are a big plus. That said, the dashboards could also use a bit more flair in terms of visualization to compete with tools like Tableau or PowerBI. Navigating help articles can also be tricky and some users say setting up workflows can take longer than expected. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5BwgZbjVhdxE28NIiN8ryg\",\"title\":\"On the other hand\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"On the other hand, building \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/guided-workflow/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"guided workflows on Sprinklr\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is a breeze, thanks to its no-code, drag-and-drop interface. You can design them once and seamlessly scale across different communities and languages. Plus, you never have to start from scratch — just tweak existing workflows to suit new needs or languages, saving time and effort. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"143gVkStKMo8mJb3z3M0fB\",\"title\":\"Sprinklr guided workflows\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/143gVkStKMo8mJb3z3M0fB/35f6c1372810d3f91a3da4d5a4f5520b/Sprinklr_guided_workflows.png\",\"details\":{\"size\":420423,\"image\":{\"width\":1384,\"height\":666}},\"fileName\":\"Sprinklr guided workflows.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"refreshCta\",\"id\":\"3vi0mUVZMhbEiLvH1OLq3D\",\"name\":\"GET A FREE DEMO\",\"type\":\"BUTTON\",\"label\":\"GET A FREE DEMO\",\"url\":\"https://www.sprinklr.com/demo-care/\",\"action\":\"NAVIGATE\",\"variant\":\"primary\",\"size\":\"lg\",\"isOpenNewTab\":false}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Contact sales \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.freshworks.com/freshdesk/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Freshdesk\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5cgfPfySvKlv3nTv1IHFxb\",\"title\":\"Freshdesk unifies customer interactions and uses automation to improve the CX\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5cgfPfySvKlv3nTv1IHFxb/afd94a6225fe457c708b3814083ac627/Freshdesk_unifies_customer_interactions_and_uses_automation_to_improve_the_CX.png\",\"details\":{\"size\":246111,\"image\":{\"width\":1024,\"height\":653}},\"fileName\":\"Freshdesk unifies customer interactions and uses automation to improve the CX.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Freshdesk, by Freshworks Inc. gathers requests from email, web, phone, chat, messaging and social media into a unified ticketing system, making it easy to manage interactions across channels. With smart automation and AI, it streamlines case handling, prioritization and agent support. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel suite for widespread reach \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Advanced ticketing for sharp case management \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Powerful security management to ensure no data breaches \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“As a daily user, what I appreciate most about Freshdesk is its user-friendly interface, the impressive new AI summarize feature, and the comprehensive integration of tickets, chats, phone, and knowledge base, all in one platform. Additionally, their great support team adds immense value to the overall experience, providing excellent assistance and guidance when needed.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/freshdesk/reviews/freshdesk-review-8849404\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“There aren't very many things that I dislike about Freshdesk. If I had to be picky, it would be that they have spam sensors that get tripped up when our users post any kind of URL, and the ticket is basically ignored and messages are thrown in the bit bucket, which is not a great experience for either us or our users. On the other hand, this means that they take security very seriously, so it's difficult to fault them for this. I just wish it was handled a little differently.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/freshdesk/reviews/freshdesk-review-9362356\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Freshdesk is a solid choice for many businesses, offering a user-friendly interface and strong automation features that streamline workflows and reduce manual tasks. However, some users report issues with bugs and service interruptions. Integration with existing systems can be challenging, so checking compatibility is key. While customization options are robust and support is generally responsive, the Help Center can sometimes be outdated. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Offers a free plan. The most popular is the Pro plan - $48.99/per agent/month - billed annually \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Available for 14 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.hubspot.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"HubSpot\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7IMHWYb4me22oCb8v3TLZF\",\"title\":\"HubSpot-s product range\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7IMHWYb4me22oCb8v3TLZF/ca6390abafa8583dca694612df4cb72b/HubSpot-s_product_range.png\",\"details\":{\"size\":349875,\"image\":{\"width\":1379,\"height\":717}},\"fileName\":\"HubSpot-s product range.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"HubSpot's Service Hub enhances customer experience with AI-driven tools, offering a unified help desk and robust self-service options. It delivers clear efficiency reports alongside deep insights into customer health, helping teams make informed decisions to improve retention and streamline interactions. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Conversational AI for effective self-service \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Case management and email ticketing \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Access management to avoid unauthorized entries \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“We have a consolidated view of all customer interactions in one context. The chat flows are very helpful for routing tickets to different customer service representatives and allow them to gather all the necessary context to improve operational efficiency by reducing the initial response time.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/hubspot-service-hub/reviews/hubspot-service-hub-review-9816783\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I'm not really sure how automation and reporting tools can be implemented to help us, so I usually leave those pages alone. The tickets hub is great, but the organization can get a little messy and tickets can get buried if there's too many opened ones.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/hubspot-service-hub/reviews/hubspot-service-hub-review-9815320\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"HubSpot Service Hub stands out with its intuitive interface, strong features, and excellent customer support. Its seamless integration with other HubSpot tools helps streamline workflows, enabling effective service delivery. However, occasional disruptions from updates and a somewhat complex interface for customization are notable drawbacks. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Starts at $15/month/seat for SMEs \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Free version available \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://birdeye.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Birdeye\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"6YmIGeHIHrkq2hfglk8PCf\",\"title\":\"Review and rating dashboard on Birdeye-s CX platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6YmIGeHIHrkq2hfglk8PCf/477874c8a6fbb20e671497709364d25c/Review_and_rating_dashboard_on_Birdeye-s_CX_platform.png\",\"details\":{\"size\":253220,\"image\":{\"width\":855,\"height\":580}},\"fileName\":\"Review and rating dashboard on Birdeye-s CX platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Birdeye is a versatile platform designed for both local and multi-location businesses looking to boost their online reputation and manage customer interactions seamlessly. It helps businesses get noticed online with tools for managing reviews, social media and customer communications — all from one place. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel customer support to cover all bases \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Historical and instant reporting empowers teams with sharp insights \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Survey management system for real-time feedback gathering \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Birdeye has been an invaluable tool for the consolidation of multiple messaging channels, online profiles and review management. I have seen an increase in the number of reviews we are generating and have saved a lot of time updating office details. The support team are always courteous and helpful and are quick to resolve any issues.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/birdeye/reviews/birdeye-review-9684992\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“One minor drawback we've encountered is the inability to reply to OpenTable reviews directly through BirdEye. Instead, we are required to log in to our OpenTable account separately to respond to these reviews. While this process adds an extra step, we understand that it's a limitation that may be addressed in future updates.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/birdeye/reviews/birdeye-review-9917372\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Birdeye really helps streamline how you handle social media. Being able to schedule posts for all your accounts in one go from a single calendar is a huge time-saver and cuts down on the hassle. Plus, their customer support team is always on the ball — quick to respond whenever you need help. The platform also offers a ton of integrations, which is great for keeping everything connected. On the downside, there’s no free trial or plan, so you can’t try before you buy, and it’s on the pricier side. If the budget fits, Birdeye could be a solid choice, but it’s worth weighing the cost against the benefits. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Contact for pricing \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.gainsight.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gainsight\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5V4em7pNM9WZZAunV147Xm\",\"title\":\"Gainsight-s UI\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5V4em7pNM9WZZAunV147Xm/86a55477aa76c263a5ce9999d9d6619d/Gainsight-s_UI.png\",\"details\":{\"size\":652696,\"image\":{\"width\":1200,\"height\":815}},\"fileName\":\"Gainsight-s UI.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gainsight offers a solid platform tailored to improve \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-experience-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer experience management\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Its Gainsight CS tool provides a comprehensive view of your customers, making it easier to boost product adoption, reduce churn and build customer communities. Top companies widely use it for its ability to deliver real-time insights into customer behaviors and sentiments. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Unified profiles for a 360-degree view of the customer \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer health scorecards for pre-emptive detection of potential churn \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Robust security for high data privacy and protection \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Using Gainsight is my team's source of truth. Not only am I able to keep track of our customer base and key metrics, but I am able to hold myself to account with the tool. I like how customizable the platform is, and I am able to see what I need when starting off my workday.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/gainsight-customer-success/reviews/gainsight-customer-success-review-9135570\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Gainsight has come a long way with their user interface but there are still some admin features that are click heavy and some error messages that aren't informative enough, requiring an admin to contact Gainsight support.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/gainsight-customer-success/reviews/gainsight-customer-success-review-9755452\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Gainsight does a great job at letting you customize how you manage customer data. It turns into a real powerhouse for your team, giving you all the customer insights you need right at your fingertips. This makes things way more efficient for managers who don’t have to chase down details anymore. On the flip side, Gainsight can be a bit tricky to get the hang of. Finding the right settings and understanding some of the complex processes can be a head-scratcher. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Contact Gainsight \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.microsoft.com/en-us/dynamics-365\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Microsoft Dynamics 365\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4y83Yr5uzT1tIw9uFsKkBC\",\"title\":\"Microsoft dynamics 365 UI\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4y83Yr5uzT1tIw9uFsKkBC/b9b8ad9fd9e3611390c0db74c3e60958/Microsoft_dynamics_365_UI.png\",\"details\":{\"size\":413881,\"image\":{\"width\":1200,\"height\":800}},\"fileName\":\"Microsoft dynamics 365 UI.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Microsoft Dynamics 365 Business Central brings customer experience to the forefront for small to medium-sized businesses. It integrates customer interactions across finance, sales, service and operations into one easy-to-use platform, making it simpler to deliver great service and make precise, data-driven decisions. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Workflow automation for standardized service delivery \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"User, role and access management for conditional information relay \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Robust security backed by Microsoft Cloud \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I like how it easily connects with other Microsoft tools like Office 365, making it super convenient. It has everything you need for managing finances, operations, sales, and customer service in one place. Plus, it’s user-friendly and can be customized to fit your business perfectly. Being cloud-based, it’s accessible from anywhere and can grow with your business.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/microsoft-dynamics-365-business-central-review-9864213\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Microsoft Dynamics 365 Business Central becomes a bit advanced platform for some users, especially when connecting additional applications to expand the workflow, and they might need to spend more time on product training.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/microsoft-dynamics-365-business-central-review-9422319\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Plans start at $70.00/user/month \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial: Available for 30 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to choose the right customer experience too\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"l\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Many businesses end up with a jumble of different tools — one for marketing, another for support and yet another for analytics. While this piecemeal approach seems like a quick fix, it often results in fragmented data and inconsistent experiences. To avoid these pitfalls and make the most of your CX tool, consider these key factors: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Consider data integration\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The whole point of using customer experience software is for you to marry all your interactions to paint a cohesive picture of the experiences you deliver. That can only happen when it integrates with all your tech stack seamlessly. Consider the following factors: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"API support\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Does the tool provide comprehensive APIs for seamless integrations? Evaluate the API documentation for details on endpoints, data formats and authentication methods to ensure compatibility and ease of connection. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pre-built connectors\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Look for pre-built connectors that facilitate integration with widely used platforms (that you might be too.) These connectors simplify integration and accelerate deployment, handling much of the setup for you. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Custom integration:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" See if the tool allows for custom integration if you’re using unique or proprietary systems. This includes options for webhooks and the ability to configure custom data fields to fit your specific needs. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Prioritize customizable interfaces\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Real flexibility in a customer experience tool comes from the freedom for you to mold and analyze your interactions that best suit your style. And so, the ideal software should let you customize it to best help your teams consume insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Dashboard customization\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Ensure you can tailor dashboards to display relevant data for different roles, with options to create and arrange widgets. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Role-based access\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Check for role-based access controls to limit user views and actions based on their role, streamlining workflows and protecting sensitive data. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Drag-and-drop functionality\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Look for easy drag-and-drop features to rearrange elements or set up new views without needing technical expertise. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive design\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Verify that the interface adapts to various devices and screen sizes for a consistent experience across desktops, tablets and mobile phones. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"4WDNYEbqCVJFSnzAJMum6m\",\"title\":\"Did you know\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Did you know?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr lets you create tailored dashboards effortlessly with a vast library of over 5,000 metrics. You can customize every detail, from selecting colors and arranging layouts to adding labels and annotations, ensuring the dashboard perfectly reflects your specific requirements and preferences! \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Want to see the bright colors come to life for your metrics too? Simply hop over and take your free trial today. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7vS0GGeyIJxQprhDpLib62\",\"title\":\"Sprinklr-s unified analytics nd reporting dashboard\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7vS0GGeyIJxQprhDpLib62/868f0e8049b89f4d8e9fab211128d882/Sprinklr-s_unified_analytics_nd_reporting_dashboard.png\",\"details\":{\"size\":941410,\"image\":{\"width\":1599,\"height\":900}},\"fileName\":\"Sprinklr-s unified analytics nd reporting dashboard.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"76AWFpD8jdGepttL0rJ8ZO\",\"name\":\"START MY FREE TRIAL\",\"type\":\"BUTTON\",\"text\":\"START MY FREE TRIAL\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://lite.sprinklr.com/signup?product=service\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Focus on security and compliance\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There’s simply no two ways about this. Security is crucial to everyone and so your CX tool needs to be responsible and compliant with international standards like GDPR and CCPA. Moreover, it’s best you also check for the following to ensure \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-security/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer service security\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Data encryption\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Confirm that the tool encrypts data both in transit and at rest to protect sensitive information. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Consent management\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Look for features that manage user consent, including options for users to opt in or out, and keep records of consent history. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Regulatory reporting\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Ensure the tool provides built-in capabilities for generating compliance reports, including data access logs, audit trails and breach notifications. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"6DbuHPKCT80RswuOSo1epA\",\"title\":\"Sprinklr’s Trust Center\",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If there’s a security framework of need, Sprinklr complies with it. Whether it’s the platform’s security or response needed in times of crisis, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/trust/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr’s Trust Center\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" ensures you’re ever ready to combat any mishaps with stealth and precision. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Compare Total Cost of Ownership (TCO)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When selecting a CX tool, it's crucial to verify its financial impact and ongoing costs. Ensure the tool offers a clear return on investment and is cost-effective throughout its lifecycle. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Third-party validation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Find independent studies or industry reports showing the tool’s ROI. Look for customer case studies detailing actual benefits and results.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"👉Read More:\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/stories/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s Success Stories with Global Brands\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Cost breakdown\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Review all costs involved, including initial purchase, setup and ongoing fees. Ensure you know all expenses to avoid surprises. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Maintenance and support cost\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Check the fees for maintaining and supporting the tool. Choose one with low costs and good support to keep expenses manageable. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Training and onboarding cost\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Consider the costs for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/contact-center-training/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"contact center training\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and getting your team started. Opt for tools that offer good training resources to reduce additional expenses. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Upgrade and licensing fees\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Understand the costs for upgrades and licensing. Choose a tool with clear, reasonable policies for updates and fees. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4 use cases of customer experience software \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Finding the right customer experience software is nothing short of hitting the jackpot. Simply because of just how easily one puts your customer engagement on auto-pilot so you can intervene when you absolutely need to. A good customer experience platform should be powered with state-of-the-art AI to help you with the following use cases. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Support ticket triage\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A CX tool is equipped with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/conversational-ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"conversational AI\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that can resolve a good chunk of your queries on its own. But if it isn’t able to, it can categorize and prioritize incoming cases based on urgency and subject, directing them to the appropriate support channels or team members, along with all the gathered context and case histories. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Proactive social engagement\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"CX platforms empower you with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-listening/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social listening\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", using which you can monitor the digital space for specific keywords and sentiments related to your brand. It can filter engageable from non-engageable messages, deflect them to your agents and even alert them in case of potential PR crises, keeping your brand perception positive and proactive. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Customer journey optimization\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"CX tools help visualize and analyze the entire customer journey, identifying bottlenecks or drop-off points. They can help you track every step a customer takes, from browsing to buying, spotting any bumps along the way. Fixing these friction points not only makes the journey smoother but also increases the chances they’ll hit “buy” and come back happy for more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"👉 Read More: \",\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-experience-map/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Map Your Customer Experience Journey\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Deep insights\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experience tools use analytics to turn data into a goldmine of insights that help you get ahead. Here’s a breakdown of use cases it helps with. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Issue prediction\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": CX platforms can analyze structured data like service conversations and unstructured data like tweets and online mentions to predict consumer behavior, insights from which can help you proactively deliver great experiences. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Product gap identification:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Ever wonder where your product might be missing the mark? Analytics pinpoint exact spots where customers struggle or drop off, giving your product team clear directions for enhancements or new features. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeted campaigns:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Analytics dive deep into customer behaviors and preferences, giving you the scoop on what works. This means you can craft marketing campaigns that do more than just show up — they genuinely connect and strike a chord with your audience. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1vJW7adN1BrV813BkGwTdp\",\"title\":\"Sprinklr Reporting and Analytics\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/analytics-and-reporting/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Reporting and Analytics\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you can map your end-to-end customer journey and monitor, respond to, or mitigate critical events in real time. You can even monitor conversations happening in real-time across 30+ channels, analyze your team’s performance, identify skill issues and coach your teams with targeted insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Book a demo to see this in action for your business today. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"6k8MunkAWwPiPxdyOD4WND\",\"title\":\"Sprinklr generates deep analytics data spanning the entire customer journey\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6k8MunkAWwPiPxdyOD4WND/a6c1068dcc5212462e5115c42b709977/Sprinklr_generates_deep_analytics_data_spanning_the_entire_customer_journey__.png\",\"details\":{\"size\":569846,\"image\":{\"width\":1600,\"height\":1000}},\"fileName\":\"Sprinklr generates deep analytics data spanning the entire customer journey .png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"5rvbhDso5AMJGEDyRtVB6C\",\"name\":\"Get a Demo of Sprinklr today\",\"type\":\"BUTTON\",\"text\":\"Get a Demo of Sprinklr today\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2024 trends for customer experience platforms \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experiences have made major strides in the past year or so, all owing to changing expectations and market conditions. Here are a few trends for CX tools to watch out for in 2024. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Mobile accessibility front and center\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s glued to their phones, right? CX platforms are catching up fast, optimizing everything for mobile. This means smoother transitions, interfaces that are a breeze to navigate and features that make sense for on-the-go users. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Generative AI takes the wheel\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This year, AI isn’t just answering questions anymore, it’s making big waves in CX. Generative AI today can craft personalized emails, optimize responses' tone and relevancy, offer tailored discounts and even predict customer needs before they arise. Imagine a system that knows your customer is likely to buy more ink when their printer’s running low and shoots them a coupon just in time. That’s the power of generative AI in action. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5dbXYFwsSnKZq6XyxIiXUF\",\"title\":\"Sprinklr AI+\",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai-plus/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr AI+\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is powered by OpenAI’s ChatGPT and Microsoft’s Vertex to bring you to the finest genAI-powered CX assistant that not only empowers your frontline soldiers but also your precious customers with an ultra-smooth, low-friction experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"5WwjBffeQbFdrcdgGAL22N\",\"name\":\"Book a demo of Sprinklr AI+\",\"type\":\"BUTTON\",\"text\":\"Book a demo of Sprinklr AI+\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-platform/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Remote support gets a boost\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With more folks working from their couches, remote support is stepping up. CX tools now help you set up your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/cloud-contact-center/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"cloud contact center\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" so your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/intelligent-virtual-agent/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"intelligent virtual agents\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and live agents can work in tandem to engage with and help users remotely via text, audio, or video. Moreover, CX platforms are even simplifying \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/remote-workforce-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"remote workforce management\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to ensure globally distributed teams are on their A-game, all the while helping you save on operational and infrastructure costs. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As we explore the latest CX trends for 2024, there's a need to bridge the gap between what businesses perceive and what customers actually experience. 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Je m'appelle Camille. Comment puis-je vous aider aujourd'hui ?\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this scenario, the customer chose French because they could best communicate their needs in their native language. This choice might seem small, but it speaks volumes about a business’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-orientation/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer-oriented\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" approach — prioritizing the customer’s comfort rather than forcing them to adapt. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you offer multilingual support, you’re more than just accessible; you’re truly global. Today, multilingual support is necessary for any business with international operations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But is implementing multilingual support as straightforward as it seems? Sure, it starts with a simple call or message, but there’s a lot happening in the background — like the tech stack that connects a French-speaking customer to a French-speaking agent. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this blog, we’ll explore the inner workings of multilingual support, its benefits, the challenges businesses face and expert tips for successfully navigating them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is multilingual customer support? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multilingual customer support assists customers in multiple languages, ensuring they can effectively communicate and address their concerns in their preferred language. It's about bridging the language barrier between you and your diverse customer base, creating a more seamless and inclusive experience for all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Global businesses recognize that catering to a worldwide audience means going beyond English to create a more inclusive experience for diverse markets. Even if you're focusing on the US market alone, consider this: around 68 million people speak a language other than English at home, which is nearly 20% of the population, according to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://slator.com/number-non-english-speaking-households-continues-to-rise-united-states/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Slator\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By making multilingual customer service more accessible, you can reduce misunderstandings, improve first-call resolutions, minimize \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/escalation/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"escalations\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and create a more satisfying customer experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Key multilingual customer support channels \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Almost every communication channel businesses use today can be optimized to offer multilingual support. Here’s how they work: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"📞 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Phone support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Direct calls remain one of the most personal ways to resolve customer issues. With the help of an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/interactive-voice-response/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"interactive voice response (IVR) system\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can route customers to agents who speak their preferred language, ensuring they feel understood and supported from the moment they connect. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"📧 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Email support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Emails allow customers to lay out detailed concerns in their native language. Modern \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/email-management-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"email management tools\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can route these emails to agents fluent in the respective language, guaranteeing clear communication and faster resolution times. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"💬 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Live chat support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Today’s customers often prefer the immediacy of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/live-chat-support/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"live chat\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Offering multilingual live chat support can prevent language barriers from slowing down resolutions, so customers get quick help directly on your site or app hassle-free. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"💌 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Social media support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Platforms like X (formerly Twitter), Facebook and Instagram have become central to customer service. Providing multilingual support on these platforms means customers can reach out in the language they’re comfortable with —building a stronger connection and a more relatable brand experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"📑 \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Self-service resources\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": For customers who like to troubleshoot on their own, FAQs, help docs and video tutorials in multiple languages make all the difference. This support lets customers find solutions independently without contacting a representative, empowering them with the necessary resources. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of multilingual customer support \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multilingual customer support brings tangible and intangible benefits to your business, helping resolve issues you might have struggled with for a long time. Let’s explore how. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Ensures an effortless customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A whopping \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-experience-statistics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"89%\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of businesses will compete mainly on customer experience. Customers shouldn’t struggle to express themselves or understand your services. Multilingual support is crucial in delivering a seamless experience by allowing customers to interact in their preferred language, reducing the chances of miscommunication. This ease fosters quicker issue resolution and ensures higher satisfaction. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consider Microsoft, for instance. The tech giant provides customer support in multiple languages across its products, ensuring users from different regions can get help in their preferred language. This multilingual strategy ensures effortless interaction and keeps \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-engagement/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customers engaged\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and satisfied. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"4KCKXursHWg4xkVgzXzVGJ\",\"title\":\"download - 2024-11-17T120209.678\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4KCKXursHWg4xkVgzXzVGJ/704dbac44ce39a979de4061dca4110f6/download_-_2024-11-17T120209.678.png\",\"details\":{\"size\":420084,\"image\":{\"width\":1600,\"height\":1015}},\"fileName\":\"download - 2024-11-17T120209.678.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://support.microsoft.com/en-us/worldwide\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Source\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reduces churn and increases retention \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"About \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-statistics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"70%\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of leaders aim to deploy technology to tap into the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/voice-of-customer/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"voice of the customer\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and enhance their customer experience. Multilingual customer support shows customers you value their preferences. Providing this level of accessibility ensures customers feel heard, reducing frustration and ultimately improving \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-retention/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer retention\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Personalizes CX and provides a competitive edge \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Brands that provide a high level of personalization enjoy \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-experience-statistics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1.5 times\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" greater \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-loyalty/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer loyalty\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" than those that do not. Engaging with customers in their preferred languages is the most effective form of personalization, as it fosters trust and loyalty while offering a significant competitive advantage over time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"📚Read More:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/personalized-customer-experience/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Personalized Customer Experience: Top 4 Ideas + Examples\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to provide multilingual customer support [+Expert tips] \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here is a step-by-step guide to help you implement effective multilingual support. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 1️⃣: Assess your audience’s language needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Effective multilingual customer support begins with a deep understanding of your audience. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/market-research/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Market research\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is your best ally here, helping you identify the primary languages your valued customers speak. Start by analyzing website analytics, customer inquiries and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/social-media-interaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"social media interactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to gain insights into their language preferences. This data will paint a clearer picture of which languages matter most to your customer base, enabling you to tailor your support strategy accordingly. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"6F0gRCr8mqbCUqHFVIME5a\",\"title\":\"🎯Pro Tip \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🎯Pro Tip\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Want to know exactly which languages to prioritize? Start by running \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-survey/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer surveys\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" through websites or in-app popups that ask customers about their preferred support languages. This direct feedback aligns your multilingual strategy with real \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-needs/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer needs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", helping you invest resources where they’ll have the most impact. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Also, make sure your surveys are available in multiple languages! Offering multilingual surveys shows customers you’re committed to inclusivity and personalizing their experience from the start. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Step 2️⃣: Hire and train multilingual staff\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you know your audience’s language needs, hiring and training multilingual staff is the next step. But it’s not just about language fluency — it’s also about understanding cultural nuances and communication styles so customers feel truly understood and supported. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Look for candidates fluent in both the language and the culture they’ll be serving. This cultural knowledge helps them adapt to subtleties in tone and etiquette, delivering a customer experience that feels familiar and comfortable. And don’t stop there — ongoing training is essential. Equip your agents with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-skills/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service skills\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to handle challenging situations with empathy and professionalism, ensuring your multilingual support is as seamless and effective as possible. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔖Do not miss:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-service-training/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer service training: A much-needed guide for 2024\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 3️⃣: Leverage AI-powered translation tools \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Language barriers can pose challenges, but AI-powered translation tools are changing the game. Real-time translation software, integrated with chat and email platforms, allows your team to bridge language gaps instantly, even for languages your team may not cover directly. These tools often extend to social media, enabling your team to handle customer queries in multiple languages without missing a beat. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By using AI-driven translations, you can scale your multilingual support, maintain consistency, and ensure that customers feel understood no matter where they’re reaching out from. As these tools continue to advance, they’re becoming better at handling complex phrases and regional nuances, adding depth to your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-interaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer interactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 4️⃣: Deploy a multilingual chatbot\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Deploying an AI-powered chatbot that supports multiple languages is a game-changer for providing instant, around-the-clock support. By integrating a multilingual chatbot, you can help resolve common customer issues in real-time, in their preferred language, without making them wait. These bots can handle initial queries, direct users to the right resources or even escalate complex cases to the appropriate language-specific agents— ensuring a seamless experience across languages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To ensure your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-service-chatbots/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service chatbot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is effective, choose a solution that can automatically detect the customer's language or allow them to select their preferred language from the start. Regularly update your bot's language capabilities to reflect \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/customer-service-glossary/customer-feedback/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer feedback\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and ensure it can accommodate evolving regional nuances and industry-specific terms. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1w4U4Fk2MBsN5Hi5Jji5tD\",\"title\":\"💡Do you know \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡Do you know\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/conversational-ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s conversational AI platform\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you can quickly build and deploy a multilingual chatbot across 25+ channels (including voice) in 100+ languages. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Powered by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai-plus/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI+\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", these bots handle requests dynamically and even resume conversations after interruptions, delivering an incredibly human-like experience. Whether resolving a query or escalating an issue, Sprinklr ensures your multilingual support remains consistent, effective, and scalable. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7n4HGm8feEzwtWrpG4Afxt\",\"title\":\"download - 2024-11-17T120219.232\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7n4HGm8feEzwtWrpG4Afxt/93a2cf4ffa72a66ff953b788f43c79cf/download_-_2024-11-17T120219.232.png\",\"details\":{\"size\":250475,\"image\":{\"width\":819,\"height\":857}},\"fileName\":\"download - 2024-11-17T120219.232.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"contentType\":\"templateInlineShowcaseCta\",\"id\":\"62GAc02gfa95kDHuDeecTM\",\"contentEntryTitle\":\"Build generative-AI-powered multilingual bots in minutes. \",\"headline\":\"Build generative-AI-powered multilingual bots in minutes. \",\"cta\":{\"contentType\":\"cta\",\"id\":\"tCrqpHnBOPZjKCjAQM08I\",\"name\":\"REQUEST A DEMO\",\"type\":\"BUTTON\",\"text\":\"REQUEST A DEMO\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"},\"mediaImage\":{\"contentType\":\"media\",\"id\":\"5IY422BbffArg4lCPtWfdn\",\"name\":\"Demo Care\",\"asset\":{\"id\":\"4jhVXEgRDJCmVtQFvD9k0t\",\"title\":\"Agent Assist Showcase CTA\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4jhVXEgRDJCmVtQFvD9k0t/ddb5f0c468c7d7b80167b5e9ee7ecbfe/Agent_Assist_Showcase_CTA.jpeg\",\"details\":{\"size\":3147767,\"image\":{\"width\":5824,\"height\":3264}},\"fileName\":\"Agent Assist Showcase CTA.jpeg\",\"contentType\":\"image/jpeg\"}},\"isFullWidthVideo\":false,\"isAutoplay\":false},\"desktopTextPosition\":\"RIGHT\",\"topMargin\":\"NONE\",\"bottomMargin\":\"NONE\",\"isFullWidthComponent\":true,\"hasRoundedCorners\":true,\"hasDropShadow\":true}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 5️⃣ Create multilingual self-service resources \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not every customer wants to wait for an agent; some prefer to troubleshoot issues independently. That’s where multilingual self-service options come in. Start by deploying a multilingual FAQ chatbot. This empowers customers to resolve common problems independently, reducing your support team’s workload while boosting customer satisfaction. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another valuable option is building a multilingual knowledge base. A well-maintained, multilingual knowledge base allows customers to access support in various formats — text, audio and video — giving them the tools to thoroughly understand your product or service. When kept up-to-date, this extensive resource can simplify complex offerings and expand your reach to a diverse, global audience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"7vUll5i1hubsYzruyKMjLW\",\"title\":\" 😊 Good to know \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" 😊 Good to know\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Modern knowledge base software goes beyond traditional resources by embedding conversational bots that access and learn from your content to quickly resolve standard customer queries — helping clear your ticket queue in the process. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7gpTkNdr7WKnCmhhRdL5mu\",\"title\":\"download - 2024-11-17T120227.714\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7gpTkNdr7WKnCmhhRdL5mu/c92ff7e895ae6dd758fa915a6388e078/download_-_2024-11-17T120227.714.png\",\"details\":{\"size\":189633,\"image\":{\"width\":844,\"height\":578}},\"fileName\":\"download - 2024-11-17T120227.714.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"5eMLdRgNhYTyoCBDIyos3e\",\"name\":\"SCHEDULE DEMO OF KNOWLEDGE BASE SOFTWARE \",\"type\":\"BUTTON\",\"text\":\"SCHEDULE DEMO OF KNOWLEDGE BASE SOFTWARE \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 6️⃣ Leverage conversational voice bots \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the age of Siri and Alexa, customers expect low-effort, intuitive support — and conversational voice bots deliver just that. With AI-powered multilingual capabilities, these bots let customers speak their preferred language, tackle issues instantly, and even switch to chat or email mid-conversation. It’s fast, it’s flexible and it gives customers control, so your support stays effortless and engaging at every step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"id\":\"3VM5khXYHiq33sa5v7QXWP\",\"title\":\"download - 2024-11-17T120236.413\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3VM5khXYHiq33sa5v7QXWP/268033ecb773a436aee32b376102ad66/download_-_2024-11-17T120236.413.png\",\"details\":{\"size\":629277,\"image\":{\"width\":1198,\"height\":937}},\"fileName\":\"download - 2024-11-17T120236.413.png\",\"contentType\":\"image/png\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step 7️⃣ Partner with third-party language service providers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Building an in-house multilingual team is ideal, but there are times when extra support is essential. Partnering with third-party language service providers can help fill these gaps, especially during peak periods or as you expand into new markets. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These providers bring a team of language experts to your side, delivering top-tier customer support in multiple languages without compromising quality. Whether for overflow support or handling specialized languages, partnering with language service providers is a reliable solution when your team is stretched thin. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"272szyxOuzcNqElNN8b1DY\",\"title\":\"🎤 Expert insight \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🎤 Expert insight\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When choosing a language service provider, prioritize cultural competency alongside language fluency. A provider with strong cultural insights will make customer interactions feel more authentic and engaging, leading to stronger customer satisfaction and loyalty. \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Common multilingual customer support challenges with solutions \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As powerful as multilingual support can be for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-satisfaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer satisfaction\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and loyalty, it’s not without challenges. Here’s a look at some common obstacles and how to overcome them for seamless global customer service. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔁 Maintaining consistency across languages\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With multiple languages in play, ensuring consistency in your messaging, tone and information can be tricky. This can lead to misunderstandings or mixed messages that affect the customer experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Use a centralized \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/knowledge-base-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"knowledge base software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" where all resources are stored and regularly updated. Additionally, train agents to adhere to brand tone and terminology standards. Tools like translation memory systems can help retain consistency across languages by keeping a record of previously translated phrases, ensuring continuity and reducing translation errors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🏅 Managing quality with machine translation\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"AI-powered translation tools are handy, but they’re not flawless. Machine translation can struggle with nuanced expressions or industry-specific terms, leading to confusion or incorrect responses. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Deploy AI translation tools with human review for quality assurance. Using human-in-the-loop (HITL) systems can help bridge the gaps, with bilingual agents or language specialists reviewing critical translations. Regularly updating the AI’s vocabulary with industry-relevant terms can improve its accuracy. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🌏 Handling regional dialects and cultural differences\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even within the same language, regional dialects and cultural nuances can affect how your message is received. Customers may feel misunderstood if interactions don’t align with their local context. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Train your team to be aware of regional nuances, especially for languages with diverse dialects, like Spanish or Arabic. Partnering with culturally aware language providers can help, as can continuous learning sessions for in-house agents on regional expressions and cultural norms. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💵 Managing costs of multilingual support\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hiring multilingual staff, translating resources, and investing in specialized tools can add up quickly, especially for businesses that need to support a large number of languages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Solution\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Start by focusing on the most-requested languages and gradually scale based on customer demand. Leveraging AI translation tools for high-volume interactions and reserving human agents for complex cases can help balance cost-efficiency with quality. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Elevate your brand’s global reach with Sprinklr Service\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Adopting a global mindset is critical to scaling your business, even if you're not thinking globally. Multilingual customer support shows you're ready to serve a diverse audience and grow beyond local borders. But here's the thing — we live in an AI-driven world now. Relying solely on your support agents won't cut it anymore. You need something more reliable, like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr Service\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Sprinklr's complete customer service suite, you'll have everything you need to deliver seamless multilingual support: AI-powered chat, call management, smart omnichannel routing and deep analytics. As an all-in-one platform, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" empowers your brand to connect with customers in their preferred language while elevating the entire support experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leading brands trust Sprinklr to manage their global customer support. Schedule your free demo today to discover how you can transform your customer experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"378zPiOolIYWPttDfrtl99\",\"name\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"type\":\"BUTTON\",\"text\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"46WRrYfUX5hI39XdmDcJ28\",\"name\":\"FAQ\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"67bVC0QE4G4546T81T67Eo\",\"name\":\"How can businesses determine which languages to prioritize for multilingual customer support? \",\"title\":\"How can businesses determine which languages to prioritize for multilingual customer support? \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Start by analyzing your customer base. Use analytics tools to identify the primary languages spoken by your audience. Focus on regions where your products or services are most popular. Customer surveys and website traffic data can also give valuable insights. Prioritize languages based on demand and market potential. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"78CrSEuE2AL32toBKqWrPJ\",\"name\":\"What are the best practices for maintaining consistency in support quality across different languages? \",\"title\":\"What are the best practices for maintaining consistency in support quality across different languages? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Use standardized support scripts and guidelines to ensure consistency. Train all agents on the same processes and values regardless of language. Invest in AI-powered translation tools for uniform responses. Regular quality checks and feedback sessions help ensure that service levels remain consistent across all languages. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"5pO1cjGRCJUyHtgvwYhSE6\",\"name\":\"How can businesses effectively integrate AI translation tools with human support agents for optimal results? \",\"title\":\"How can businesses effectively integrate AI translation tools with human support agents for optimal results? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"AI translation tools can handle routine inquiries, leaving complex tasks to human agents. Integrate these tools with your CRM so agents get real-time translations. Ensure agents are trained to spot inaccuracies in machine translations and take over when needed. This human-AI collaboration enhances efficiency without sacrificing accuracy. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"7nfhQKNRFPfzxAAf6uLeAF\",\"name\":\"What strategies can help recruit and retain multilingual support staff? \",\"title\":\"What strategies can help recruit and retain multilingual support staff? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To attract top talent, offer competitive salaries and career growth opportunities. Invest in continuous training programs to enhance language skills and customer service expertise. Recognize and reward exceptional performance. A supportive work environment and clear advancement paths can help retain multilingual staff. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"39rPwxC08Tr1wfp4k4uqKO\",\"name\":\"How can businesses ensure cultural sensitivity in multilingual support beyond just language translation? \",\"title\":\"How can businesses ensure cultural sensitivity in multilingual support beyond just language translation? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Cultural sensitivity goes beyond translation. Hire agents who understand your customers' cultural context. Train your team on local customs, communication styles and expectations. Adapt your marketing and support content to be relevant to each region, ensuring a respectful and tailored customer experience. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"6MPloiMvSevddw5ISDWGx7\",\"name\":\"What are the key considerations when scaling multilingual support as companies expand into new markets? \",\"title\":\"What are the key considerations when scaling multilingual support as companies expand into new markets? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When scaling, consider language demand, local regulations and cultural nuances. Invest in scalable technologies like AI-powered chatbots and real-time translation tools. Ensure your team grows proportionately to meet the increasing demand. 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He creates effective content and strategies to improve brand visibility and drive sales.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"rohan\"},\"personalization\":\"Lazy\"},{\"contentType\":\"blogAuthorPage\",\"id\":\"140mUbUKJvo7brzU6hhqpe\",\"authorName\":\" Jayadeep Subhashis\",\"metadata\":{\"contentType\":\"metadata\",\"id\":\"4HtFY4yY4lJTr0ryQnl5TM\",\"seoTitle\":\"Jayadeep Subhashis\",\"seoDescription\":\"Get the latest articles and insights from Jayadeep Subhashis. Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Jayadeep Subhashis\"},\"person\":{\"contentType\":\"person\",\"id\":\"52Cq6EMSm9lrw6syZiwcav\",\"entryTitle\":\"Jayadeep Subhashis\",\"name\":\"Jayadeep Subhashis\",\"title\":\"Senior Content Specialist\",\"companyDivision\":\"Sprinklr\",\"image\":{\"id\":\"sAfZXcgx9PYudmZjm7RNw\",\"title\":\"Jayadeep\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/sAfZXcgx9PYudmZjm7RNw/27b08ef6077b10270baea4389fdc6569/Jaydeep.png\",\"details\":{\"size\":3916019,\"image\":{\"width\":1737,\"height\":1737}},\"fileName\":\"Jaydeep.png\",\"contentType\":\"image/png\"}},\"type\":\"BLOG_AUTHOR\",\"bio\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With more than a decade of content marketing experience, Jayadeep is a senior B2B content creator and editor skilled in concise and elaborate storytelling. When he is not engaged in weaving compelling stories for Sprinklr, you will find him conversing with his dad about world history, music, movies, and books (mostly fiction). An avid traveler, Jayadeep meticulously plans the extended weekends ahead of time, ensuring his camera gear is ready to capture the safari adventures. He spends hours observing wildlife behavior, cut off from the internet, which, according to him, is a liberating experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"slug\":\"jayadeep-subhashis\"},\"personalization\":\"Lazy\"}],\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Adapt or get left in the dust. It sounds blunt, but that’s the hard truth in today’s hyper-competitive business world — and call centers are right in the thick of it. With technology shifting faster than ever, the call centers that don’t have a nimble change management strategy aren’t just falling behind — they’re losing the race entirely. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"That’s why we’ve created this actionable change management checklist for call centers. In this blog, we’ll walk you through the steps to ensure your call center isn’t just surviving change but thriving in it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Discover how to empower your agents to adopt new technologies enthusiastically, master smooth transitions and boost your competitive edge in the ever-evolving world of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/what-is-customer-service/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is change management in call centers?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Change management in call centers is the structured process of planning, implementing and supporting changes that impact the organization. It ensures that new technologies, processes, or policies are adopted smoothly. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s a way to ensure that every change—whether big or small—enhances performance and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-satisfaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer satisfaction\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" without disrupting day-to-day operations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Change can come in many forms in a call center, all of which benefit from a structured approach. Common types include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Technology upgrades\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": From AI-driven customer support tools to new CRM systems, tech changes are at the heart of modernizing call centers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Process overhauls\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Streamlining \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-workflows/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service workflows\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", introducing new service protocols or updating \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/escalation/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"escalation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" procedures. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Organizational shifts\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Adjustments in team structures, leadership or role responsibilities. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Policy updates\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": New compliance requirements, customer data protection protocols or updated service standards. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Effective change management involves collaboration across various stakeholders. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stakeholders\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-header-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Role\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-header-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Call center agents\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The front line of change, as they directly interact with the technology and processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Team leads and supervisors\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Act as change champions, ensuring agents understand and adopt new practices. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"IT and operations teams\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Manage the tech side of change, ensuring smooth integration and minimal downtime \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Customer experience leaders\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Oversee that the change aligns with broader CX goals and improves service quality \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"HR and training teams\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Develop and deliver training programs to equip agents with the skills to adapt \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"table-cell\"}],\"nodeType\":\"table-row\"}],\"nodeType\":\"table\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of having a change management checklist \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Addressing change management provides significant benefits that can enhance your call center’s operations. Here are four key advantages of a change management checklist: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reduces disruptions:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Without a checklist, even small changes can spiral into chaos, disrupting daily operations and affecting service quality. A well-thought-out change management checklist ensures every stage is accounted for — from testing to agent training — keeping call flows smooth and customer satisfaction intact. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Combats resistance:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Change is hard and resistance is a common reaction. A checklist helps leadership involve agents early, communicate changes transparently and provide support at each step, reducing friction and fostering buy-in. The result? Agents are more receptive and quicker to adapt, creating a positive ripple effect on morale and performance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Speeds up adoption of new technologies:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" A change management checklist helps identify potential roadblocks early, ensuring that all tech rollouts are smooth, agents are trained and the technology is used to its full potential right from the start. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Provides measurable success metrics:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" With a structured approach, you can track the impact of each change on \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/call-center-kpis/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"call center KPIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". A checklist clarifies goals, outlines timelines and sets up measurable checkpoints, allowing leadership to gauge success and make data-backed adjustments if needed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9-point change management checklist for call centers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s explore some actionable steps to empower your team and enhance overall performance. Here’s a change management checklist with things you must do and avoid: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Assess the need for change\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Start by clarifying the reason for the change. Are you aiming to improve customer satisfaction, boost agent productivity or introduce new technology? Pinpointing the “why” ensures that each change aligns with your overall business goals and has measurable value. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For example, if improving customer satisfaction is the primary goal, consider conducting \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-survey/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer surveys\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or analyzing \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/customer-service-glossary/customer-feedback/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer feedback\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to uncover specific pain points. Alternatively, if the change involves a new technology, assess the compatibility of current systems and identify necessary updates to enable smooth integration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Without a clear purpose, jumping into change can lead to system inefficiencies, confusion and employee resistance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Set clear goals and objectives \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Break down larger goals into smaller, achievable tasks for easier tracking and momentum. For instance, instead of setting a vague goal like \\\"improve customer service,\\\" aim for something concrete: \\\"reduce \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/call-abandonment-rate/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"call abandonment rates\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" by 10% over the next six months.\\\" This type of goal provides direction and measurable benchmarks. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To stay organized, leverage your CRM or project management software to set milestones, assign tasks and track progress. These tools offer a snapshot of where things stand and help maintain focus and accountability across the team as you move through each stage of the change. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Select the mode of communication \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Communication is critical to successful change management. Choose the best communication channels to share updates, such as emails, team meetings, or internal messaging platforms like Slack or Microsoft Teams. To ensure consistency, create a communication calendar that outlines when and how each update will be shared, keeping everyone informed at every stage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"2f2O7xRTbtmLa7iM9JVlGj\",\"title\":\" 💡Pro Tip \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Pro Tip\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Striking the right balance is key; overloading employees with information can be as detrimental as keeping them in the dark. Aim for clear, concise and regular updates and leverage internal communication tools to streamline and schedule messages. This approach ensures that your team receives timely information without feeling overwhelmed, supporting a smoother transition. \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Engage stakeholders and build a change team\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Bring key stakeholders into the fold from the start. This includes leadership, supervisors and agents who will feel the impact of the change most directly. By forming a dedicated change team, you build momentum and secure support across all levels of your organization. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify and empower early adopters—those employees who are naturally receptive to change — to serve as “change agents.” These champions can promote the change's benefits, address team concerns and share real-time feedback, making the transition smoother for everyone. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overlooking leadership input or failing to engage frontline staff with insights into day-to-day operations can create roadblocks. Consider using collaborative tools like Trello or Asana to manage tasks, responsibilities and progress across teams, ensuring everyone stays aligned and accountable. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Integrate new tools and systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the right stakeholders engaged, it's time to select and integrate the appropriate tools to support your change initiative. This could include new \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer service software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", AI-driven call routing systems or advanced reporting and analytics tools designed to enhance efficiency and performance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Roll out new tools in phases to ensure a smooth transition and minimize technical issues. Instead of a full-scale implementation, consider starting with a pilot program that allows you to test the new system in a controlled environment. For instance, if an AI-driven call routing system is introduced, implement it in one department or with a select group of agents to gather feedback and make necessary adjustments before a company-wide rollout. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additionally, ensure that the new software integrates seamlessly with your existing tools— such as your CRM or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/call-management/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"call management systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" — to prevent data silos. For example, adopting a new reporting tool should work harmoniously with your CRM to provide a unified view of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-interaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer interactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and insights, helping your team make informed decisions based on comprehensive data. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Conduct training programs \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Thorough training ensures that employees are comfortable with new tools and processes. You can create a comprehensive training plan that includes hands-on practice, role-playing and scenario-based learning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many businesses rush through training or only focus on technical aspects. You don’t want that for your call center. Use a combination of live training sessions and self-paced modules to accommodate different learning styles. To ensure the effectiveness of your training, invest in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/help/articles/learning-management-system/what-is-a-learning-management-system/6498846d564e3e25f803ea40\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"learning management system (LMS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to track progress and assess training effectiveness. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Revisit call scripts and IVR \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With training underway and feedback collected, it’s time to check if the change impacts the existing call scripts, IVR menu or the way routine calls are handled in any way. Accordingly, make sure the necessary modifications are incorporated. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Similarly, review and ensure workflows are updated, which may involve automating certain tasks, reassigning responsibilities or creating more intuitive processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you’ve adjusted, conduct test runs with your team to assess the effectiveness of the new scripts and workflows. Encourage agents to provide feedback on what works and doesn’t and be prepared to iterate based on their experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Gather continuous feedback \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s say you recently introduced a new customer relationship management (CRM) system. After a month of usage, you hold a check-in meeting where agents can voice their experiences. During this session, an agent mentioned that they find the new CRM interface confusing and that it slows down their call handling. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Armed with this feedback, you can take immediate action: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Organize a refresher training session:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Host a targeted training session focused on effectively navigating the CRM. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Create quick reference guides:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Develop easy-to-follow cheat sheets that agents can refer to during calls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Follow-up:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Send out an anonymous survey a week after the refresher training to gauge whether agents feel more comfortable with the CRM. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5MXwGiNlnxDSux55X6nCk\",\"title\":\"😊Good to know \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"😊Good to know\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/surveys/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"online survey software\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can streamline your employee feedback collection process. It lets you effortlessly build employee surveys with simple commands in plain language. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"You can instantly generate brand-compliant feedback templates by uploading your brand assets and logo while choosing from various customizable themes. Plus, with mobile-friendly designs, your survey completion rates stay high, ensuring no valuable feedback is missed. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3N2ajOEbSbEmLeHOx2eJGR\",\"title\":\"download - 2024-11-17T113254.226\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3N2ajOEbSbEmLeHOx2eJGR/16c4fbcbad3b1add401713f5db15bbe1/download_-_2024-11-17T113254.226.png\",\"details\":{\"size\":268603,\"image\":{\"width\":951,\"height\":929}},\"fileName\":\"download - 2024-11-17T113254.226.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"3e97h7jOXURwJzFIB3MfHu\",\"name\":\"SEE SPRINKLR SURVEY SOFTWARE IN ACTION \",\"type\":\"BUTTON\",\"text\":\"SEE SPRINKLR SURVEY SOFTWARE IN ACTION \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-research/\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Evaluate the success of the change management checklist \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you’ve implemented your change management checklist, it’s essential for C-suite leaders to critically evaluate its effectiveness. This evaluation focuses on assessing how well the checklist supported the change process and identifying areas for improvement to set stronger foundations for future initiatives. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔍 Checklist relevance:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Review whether the items included in the checklist were relevant to the changes made. Did it address all necessary components? Were there gaps that could be filled in future iterations? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"🔬 Implementation effectiveness:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Reflect on how well the checklist guided the implementation process. Did it facilitate smooth transitions, or did points of confusion arise? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"💬 Adoption and engagement:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Consider how well the leadership and team members embraced the checklist. Did they find it helpful, or did it feel like just another bureaucratic hurdle? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateInlineShowcaseCta\",\"id\":\"79WMq0k8As93mEhE5e9b1f\",\"contentEntryTitle\":\"Sprinklr Change Management Toolkit \",\"headline\":\"Sprinklr Change Management Toolkit \",\"cta\":{\"contentType\":\"cta\",\"id\":\"2GDcW3yzOqv2t8gCHqGSSs\",\"name\":\"Download Now\",\"type\":\"BUTTON\",\"text\":\"Download Now\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://sprinklr-my.sharepoint.com/:x:/p/raghavendra_rao/ESv-vKgQJX5Ju2U08k1SfvABFWhkLhTHutnFIcvphsW_Eg?e=GbDukH\u0026ovuser=52bc7e22-6631-4c88-9c4f-9c115c186148%2Craghavendra.rao%40sprinklr.com\u0026isSPOFile=1\"},\"mediaImage\":{\"contentType\":\"media\",\"id\":\"2AYDKcbAaghVIfuugbsdU\",\"name\":\"Social Media Marketing Management\",\"asset\":{\"id\":\"3hCb3eBAIUomPWU5VD9NcZ\",\"title\":\"marketing full-bleed 1\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3hCb3eBAIUomPWU5VD9NcZ/9092d1da8998b5bae7150b3c0463631b/marketing_full-bleed_1.jpg\",\"details\":{\"size\":110537,\"image\":{\"width\":2880,\"height\":1474}},\"fileName\":\"marketing_full-bleed_1.jpg\",\"contentType\":\"image/jpeg\"}},\"isFullWidthVideo\":false,\"isAutoplay\":false},\"desktopTextPosition\":\"RIGHT\",\"topMargin\":\"NONE\",\"bottomMargin\":\"NONE\",\"isFullWidthComponent\":true,\"hasRoundedCorners\":true,\"hasDropShadow\":true}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to implement change management seamlessly \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here’s a rundown of key tools that can facilitate smooth transitions, enhance communication and drive overall success: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"1. Project management software\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \\nPlatforms like \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Trello\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Asana\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Monday.com\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" are invaluable for planning, tracking and managing change initiatives. They help you assign tasks, set deadlines and monitor progress, ensuring everyone stays aligned and accountable throughout the change process. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2. Communication tools\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \\nEffective communication is critical during any change. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Slack\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Microsoft Teams\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Zoom\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" enables real-time conversations, updates and feedback sharing among team members. These platforms also allow you to create dedicated channels for specific change initiatives, keeping discussions organized. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"3. Knowledge base software\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \\n\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/blog/knowledge-base-software/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Knowledge base software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" serves as a centralized repository for all relevant information related to the change management process. It houses documentation, FAQs, best practices, training materials and post-implementation directives, making it easily accessible to all team members. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It can also be a reliable support system for new employees or those unfamiliar with recent changes by serving as a go-to place for understanding both pre-change and post-change processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1SIYmq6BWm35DTYX0s7hsn\",\"title\":\"💰 Two cents from Sprinklr \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💰 Two cents from Sprinklr\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"After successfully implementing changes in your call center and swiftly transitioning, imagine seeing what’s being used, who is using it and how effectively. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Are employees struggling with the changes? \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Are they referring to the help guides during their tasks? \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This data is invaluable. If you notice a team member consistently missing the mark, you can check if they’re utilizing the available resources, helping you address knowledge gaps before they become larger issues. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By understanding usage trends and identifying areas for improvement, you can refine the content of your knowledge base — adding new resources or making necessary edits to existing ones — thus enhancing its effectiveness in supporting change management initiatives. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3N2ajOEbSbEmLeHOx2eJGR\",\"title\":\"download - 2024-11-17T113254.226\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3N2ajOEbSbEmLeHOx2eJGR/16c4fbcbad3b1add401713f5db15bbe1/download_-_2024-11-17T113254.226.png\",\"details\":{\"size\":268603,\"image\":{\"width\":951,\"height\":929}},\"fileName\":\"download - 2024-11-17T113254.226.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"contentType\":\"templateInlineShowcaseCta\",\"id\":\"6LceVkDJf8yKTY3ElcUrpr\",\"contentEntryTitle\":\"Offer your agents a single source of truth with Sprinklr Knowledge base software \",\"headline\":\"Offer your agents a single source of truth with Sprinklr Knowledge base software \",\"cta\":{\"contentType\":\"cta\",\"id\":\"4CaY6rmbyH2WwErR7UdjUg\",\"name\":\"BOOK DEMO - Care\",\"type\":\"BUTTON\",\"text\":\"BOOK DEMO\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"},\"mediaImage\":{\"contentType\":\"media\",\"id\":\"qBGlggqG128rDROWQapUO\",\"name\":\"Schedule demo\",\"asset\":{\"id\":\"2LRiJ66aRWUS7IKJmMdptY\",\"title\":\"Showcase CTA- Conversation Analysis\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/2LRiJ66aRWUS7IKJmMdptY/9f83628d508457f8a86f92c23333b31e/Showcase_CTA-_Conversation_Analysis.jpeg\",\"details\":{\"size\":2510482,\"image\":{\"width\":5824,\"height\":3264}},\"fileName\":\"Showcase CTA- Conversation Analysis.jpeg\",\"contentType\":\"image/jpeg\"}},\"isFullWidthVideo\":false,\"isAutoplay\":false},\"desktopTextPosition\":\"RIGHT\",\"topMargin\":\"NONE\",\"bottomMargin\":\"NONE\",\"isFullWidthComponent\":true,\"hasRoundedCorners\":true,\"hasDropShadow\":true}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fast tech adoption: The key to change management success \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The foundation of effective change management in a call center lies in simplicity: minimize complexity and maximize usability. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When it comes to modernizing your call center tech stack, Sprinklr’s all-in-one CCaaS solution is designed to help agents adapt easily. It offers a low learning curve and an AI-optimized interface that empowers them to perform at their best from day one. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With seamless integrations into your existing software, Sprinklr ensures smooth tech transitions, keeping ramp-up times short so agents can stay focused on delivering exceptional service. Ready to see it in action? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Book an expert-led demo today and discover how Sprinklr can simplify your change management journey. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"378zPiOolIYWPttDfrtl99\",\"name\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"type\":\"BUTTON\",\"text\":\"SCHEDULE MY SPRINKLR SERVICE DEMO \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"4rKft2bHBM4slvx46YiPJo\",\"name\":\"FAQ\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"4fyZyXbfjXvPF4iR6oMeVl\",\"name\":\"How effective is a change management checklist? \",\"title\":\"How effective is a change management checklist? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A change management checklist is highly effective in ensuring smooth transitions. It helps streamline processes, minimize disruptions and track progress, improving efficiency and team alignment. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"7b6bEp7JW6TNIwkLwvqbbe\",\"name\":\"Who are the primary users of the change management checklist in a call center? \",\"title\":\"Who are the primary users of the change management checklist in a call center? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The primary users include call center managers, team leaders and supervisors. They use the checklist to guide teams through transitions, allocate tasks and ensure that changes are implemented smoothly. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"4HGhdlW8z1mpyWpRUyvm8n\",\"name\":\"How can call centers measure the success of their change management strategies? \",\"title\":\"How can call centers measure the success of their change management strategies? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Call centers can measure success by tracking KPIs like call resolution times, customer satisfaction and agent productivity before and after the change. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"6UZqYSampBRRLSAHFS2kOC\",\"name\":\"What are common resistance points during change implementation in call centers and how can they be addressed? \",\"title\":\"What are common resistance points during change implementation in call centers and how can they be addressed? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Common resistance points include fear of job disruption, lack of clarity and discomfort with new tools. These can be addressed through clear communication, training and employee involvement in the change process. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"4vODtCDwpQPzB4caLsDPgL\",\"name\":\"What role does leadership play in ensuring successful change management in call centers? \",\"title\":\"What role does leadership play in ensuring successful change management in call centers? \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leadership is critical in setting the vision, communicating effectively and providing the necessary support and resources. 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Stay updated with trends and practical advice.\",\"internalLinkLabel\":\"Aksheeta Tyagi\"},\"person\":{\"contentType\":\"person\",\"id\":\"8FardRlkg2YE3yr7DLTSs\",\"entryTitle\":\"Aksheeta Tyagi\",\"name\":\"Aksheeta Tyagi\",\"title\":\"Content Marketer\",\"companyDivision\":\"Sprinklr\",\"image\":{\"id\":\"7IW5H5uAjhJcJmXtfgsNBk\",\"title\":\"IMG 1479\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7IW5H5uAjhJcJmXtfgsNBk/9486254e8eec0052400215fb2e18a0ef/IMG_1479.jpeg.png\",\"details\":{\"size\":685757,\"image\":{\"width\":750,\"height\":750}},\"fileName\":\"IMG_1479.jpeg.png\",\"contentType\":\"image/png\"}},\"type\":\"BLOG_AUTHOR\",\"bio\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Aksheeta is the youngest content marketer in the team, rocking in the B2B SaaS space for 3 years now. At Sprinklr, she's striving to build a solid, fortified organic engine for Sprinklr Service with content that impacts. When not at work, you can find her growing mushrooms, analyzing mind-bending thrillers, or simply watching birds. She immerses in spirituality, finding solace in introspection. \",\"marks\":[],\"data\":{}}]}]},\"slug\":\"aksheeta-tyagi\"},\"personalization\":\"Lazy\"}],\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Your customers don’t want to just buy your product, they want to buy into your brand itself. But here’s the problem: too often, customer experience (CX) and branding often work in silos, end up on separate tracks and do not quite deliver what they promise. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Imagine you're shopping for your favorite coffee. You're not just buying a bag of beans, right? You're choosing that brand because of what it stands for — maybe it's sustainability, quality, or community. But if the CX feels, that’s supposed to be holistic, feels broken, at every twist and turn during your journey with the brand, you might feel let down. This disconnect in CX leaves users feeling a bit left out in the cold. So, bringing CX into the fold with your brand's core promise is downright essential, not just nice-to-have. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"So, holistic customer experience software helps you bridge the gap between what a brand promises and what it delivers. When evaluating these customer experience platforms, think about a few key aspects: Does the tool integrate seamlessly with your brand message? Does the tool simplify the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-journey/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer journey\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", removing clutter and confusion? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In this article, we list out the 10 best customer experience software for you to choose from, along with their key benefits, market perceptions, price, trial information and of course, our final verdicts. Let’s begin. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is customer experience software? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experience software is a suite of tools designed to manage and improve how customers interact with a company throughout their entire journey. This software captures interactions across multiple channels — whether it's via email, phone, web, or in-person — to provide a unified view of the customer. It allows companies to track, oversee and organize every interaction between a customer and the organization through analytics and real-time data insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The goal of CX software is to optimize these interactions to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/building-customer-loyalty/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"increase customer loyalty\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and retention by making the experience smoother and more responsive. Features typically include \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-self-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer self-service\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", feedback collection and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/omnichannel-customer-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"omnichannel customer service\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". By using CX software, businesses can better understand customer needs, detect friction points and deliver a service that feels both personal and efficient, leading to a more satisfying customer relationship. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why are customer experience platforms essential for modern businesses? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Not only is \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-experience-optimization/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"optimizing customer experiences\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for the weak of the heart, but also is keeping track of each experience, at each touchpoint. Customer interactions are often spilled all over the place and making sense of them all can be tricky. That’s what customer experience platforms help with. Here are the benefits of using a customer experience tool for your business. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Fast, automated, omnichannel support: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The idea to use a CX tool is to ensure every conversation is attended to and nothing flies under the radar. Conversational bots cut down on \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-response-time/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer response times\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" so you’re able to log and address every interaction across channels, without loss in context. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"For example, imagine Ally, a makeup enthusiast, visits an offline beauty store to check out the newly launched lip kit line. She engages with representatives, gives them info and tests products. When she goes back home, the WhatsApp bot drops her a message thanking her for the visit and is already privy to the context and knows what Ally loved the best, offering her a 20% early bird discount --- making it likely for her to go through with the purchase. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🤝 Customer loyalty and retention: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"CX platforms help you keep a pulse on every interaction so you can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/how-to-reduce-customer-churn/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"reduce customer churn\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". With experience seen as the one differentiator by brands worldwide, customer experience tools allow you to course-correct and personalize \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-engagement/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer engagement\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", helping your brand stand out. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"For example, say, a bank uses its CX platform to analyze the spending habits and financial goals of its customers. It consolidates data from multiple touchpoints — branch visits, online transactions and mobile app usage. The platform identifies a group of customers with steadily increasing account balances but little to no recent investment activity. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The bank seizes this opportunity to reach out with a well-informed proposal. It suggests potential investment options like a low-risk investment fund or a term deposit, tailored to their unique cases. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🧠 Agent efficiency: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Many CX tools come equipped with AI to help your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/contact-center-agent/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"contact center agents\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" deflect repetitive, mundane queries so they can focus on what’s critical. What’s more is that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/generative-ai-customer-experience/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"generative AI in customer experience\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can even assist agents in staying true to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/brand-voice/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"brand voice\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", accuracy and compliance. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s see how \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/conversational-ai-in-telecom/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"conversational AI in telecom\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" helps make agents more productive. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The AI acts like a smart filter, triaging through incoming issues to find and bring urgent ones, such as service disruptions, to the forefront. When an agent takes on one of these critical cases, they aren't starting cold — they already see case histories and details such as recent service changes or recurring issues on their dashboard. This proactive information delivery cuts down on the typical hunt-and-peck for details, enabling agents to address the problem directly. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experience software vs. Customer service software \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"table\",\"data\":{},\"content\":[{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Aspect\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Experience Software\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-header-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Service Software\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Primary Focus\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhancing the entire customer journey from acquisition to retention\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Resolving individual customer support requests and issues \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Data Integration\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrates data from various sources (web, social, CRM, mobile) to create a unified customer profile\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Centralizes support data (tickets, chats, emails) for managing support cases \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Personalization\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizes experiences based on customer behavior, preferences and segmentation \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Personalizes support based on interaction history and CRM data \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feedback Collection\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gathers feedback through surveys, sentiment analysis and experience studies to refine the customer journey\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Collects feedback from post-interaction surveys and ticket ratings to assess support quality \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Goal \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Improve user satisfaction and loyalty by optimizing and personalizing the complete customer experience\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Efficiently resolve support issues and ensure timely solutions \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automation Capabilities\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automates personalized communication, journey orchestration and experience adjustments based on data\\t \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Automates ticket routing, response templates, and case management for support efficiency \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"table-row\",\"data\":{},\"content\":[{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Analyzes data from various touchpoints to identify overall customer behavior and trends. For example, it tracks user interactions to predict future needs \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"table-cell\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Focuses on operational data like ticket resolution times and agent performance to improve support efficiency. For example, it tracks \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/average-handle-time/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"average handle time\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and response rates \",\"marks\":[],\"data\":{}}]}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"10 top customer experience software in 2024\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Here’s a collection of customer experience software for you to evaluate and choose from. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1Ev1wNgH63i1ahwedVVX8u\",\"title\":\" Important Note for Readers\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"⚠️ Important Note for Readers \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The below tools are in no particular order of ranking or popularity. Still, they are independent picks by Sprinklr’s editorial team based on our research and publicly available information on the review sites. It is crucial to note that software or platforms may evolve over time and the company may address some of these concerns in newer updates or versions.\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"tableOfContentHeadings\",\"id\":\"257wKegFawWK1FCcPwtCt7\",\"title\":\"Top customer experience software in 2024\",\"headings\":[{\"contentType\":\"headingText\",\"id\":\"5fOYgOdbYUQ8DgTV6qoKMC\",\"name\":\"Sprinklr\",\"title\":\"Sprinklr\",\"displayText\":\"Sprinklr\"},{\"contentType\":\"headingText\",\"id\":\"W9d2xzkkIyhYs7LWEDK03\",\"name\":\"Zendesk\",\"title\":\"Zendesk\",\"displayText\":\"Zendesk\"},{\"contentType\":\"headingText\",\"id\":\"7f4WvIxaG6JA3ADmJoK2Ve\",\"name\":\"Intercom\",\"title\":\"Intercom\",\"displayText\":\"Intercom\"},{\"contentType\":\"headingText\",\"id\":\"5BaRGdRXSEEyf0GCEfzniR\",\"name\":\"Podium\",\"title\":\"Podium\",\"displayText\":\"Podium\"},{\"contentType\":\"headingText\",\"id\":\"1nc6fTMDhV5IEb6Wp9eNZ9\",\"name\":\"Qualtrics\",\"title\":\"Qualtrics\",\"displayText\":\"Qualtrics\"},{\"contentType\":\"headingText\",\"id\":\"5PPwlwtJKhC2dipw6fAgrb\",\"name\":\"Freshdesk\",\"title\":\"Freshdesk\",\"displayText\":\"Freshdesk\"},{\"contentType\":\"headingText\",\"id\":\"1ma55QMumC1NdVYZ4QYtp7\",\"name\":\"HubSpot\",\"title\":\"HubSpot\",\"displayText\":\"HubSpot\"},{\"contentType\":\"headingText\",\"id\":\"74KnV7fynGY1747NtViZuC\",\"name\":\"Birdeye\",\"title\":\"Birdeye\",\"displayText\":\"Birdeye\"},{\"contentType\":\"headingText\",\"id\":\"4tNMc2FqpTyvx1rIQkPe8M\",\"name\":\"Gainsight\",\"title\":\"Gainsight\",\"displayText\":\"Gainsight\"},{\"contentType\":\"headingText\",\"id\":\"4NrM3flnxtIQWt30eRItOm\",\"name\":\"Microsoft Dynamics 365\",\"title\":\"Microsoft Dynamics 365\",\"displayText\":\"Microsoft Dynamics 365\"}],\"hasSingleColumn\":true,\"hasNumberedList\":true}},\"content\":[]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"59yMrtVdyYwNo13RTAAyyi\",\"title\":\"Sprinklr-s unified CX platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/59yMrtVdyYwNo13RTAAyyi/984b84ce346f67ae9f8c38def96a049a/Sprinklr-s_unified_CX_platform.png\",\"details\":{\"size\":293976,\"image\":{\"width\":1036,\"height\":611}},\"fileName\":\"Sprinklr-s unified CX platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr is one of the best customer experience management platforms that addresses a fundamental challenge of CX: \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"data fragmentation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Unlike many tools that operate in silos, Sprinklr brings together customer data from over 30 messaging, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/live-chat-support/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"live chat\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", social and app channels into a single, cohesive platform to ensure each and every interaction that a customer has with you is holistic and informed with context and knowledge that goes unnoticed as fine print. It does so with its four specialized suites that come together to enhance every aspect of the customer experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Service\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/consumer-intelligence/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Insights\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/marketing-and-advertising/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Marketing\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/social-media-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Social\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7vgFKX3r67Gam70Lmxk5du\",\"title\":\"Data unification layers in Sprinklr-s unified CX platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7vgFKX3r67Gam70Lmxk5du/d03bf05d8d8acccb95328cac1b22d243/Data_unification_layers_in_Sprinklr-s_unified_CX_platform.png\",\"details\":{\"size\":636371,\"image\":{\"width\":1600,\"height\":1008}},\"fileName\":\"Data unification layers in Sprinklr-s unified CX platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What’s important to understand is that at its heart, Sprinklr’s power is fueled by its proprietary AI model. This advanced technology processes vast amounts of data to generate actionable \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/consumer-insights/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"consumer insights\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Here's how it makes a difference: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Daily predictions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Sprinklr’s AI engine makes around 10 billion predictions daily, analyzing interactions to forecast trends and behaviors accurately. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer case management\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": It handles more than 15 million customer cases each month, providing timely responses and resolutions. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Profile management\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": The platform manages over 2 billion profiles across all digital channels, ensuring comprehensive customer understanding and engagement. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Watertight omnichannel support\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When it comes to Sprinklr, you can rest easy knowing no piece of consumer intelligence slips through the cracks. To ensure every interaction racks in minimal \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-effort-score/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer effort scores\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you need all your internal tools (like CRM, marketing automation and research tools) to talk to each other. Sprinklr dissolves point-solution chaos to help you deliver consistent \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/omnichannel-customer-experience/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"omnichannel customer experiences\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to all your customers at every single touchpoint, without fail, each time. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Single-code AI infrastructure\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3S719lDsLEhL4xItnXnyZG\",\"title\":\"Sprinklr AI-s accuracy improves at every level\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3S719lDsLEhL4xItnXnyZG/9f73aa47df96911c39da4a61f9fe5fff/Sprinklr_AI-s_accuracy_improves_at_every_level.png\",\"details\":{\"size\":304791,\"image\":{\"width\":1352,\"height\":840}},\"fileName\":\"Sprinklr AI-s accuracy improves at every level.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr AI\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" records \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"90% accuracy \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"across its product suites. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In customer service\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Sprinklr AI can autonomously handle most of your customer conversations in natural language, empower agents with Assist features that make their lives easier, automate workforce management and ensure quality control with its cutting-edge capabilities. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" by refining content strategies and optimizing budgets for better campaign results. It automates content approval to ensure brand consistency. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In social media,\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" it uses AI to swiftly manage messages, enforce compliance, track brand mentions and spot \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/ugc/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"user-generated content\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" opportunities through logo detection. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s AI also delivers real-time, actionable insights with advanced \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Consumer and Brand Intelligence\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". It eases data flow across teams, ensuring the right information reaches the right people when needed. From social listening to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-feedback-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"managing customer feedback\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", Sprinklr’s AI keeps you informed and ready to act. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"iFrame\",\"id\":\"5jXRV1vQmBb1r6hIG0f7jE\",\"name\":\"Unified-CXM\",\"iFrameText\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/Hg6pRd_PxlI?si=kN_6W9IMKKLWYShX?enablejsapi=1\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I find it very intuitive. The integration of social networks is often assertive and automatic. It's clear to see how quickly the platform can upload interactions in real time to social networks. It's always comforting to know that the team working with us is trained and concerned about details. They are committed to understanding the particularityof the accounts and how to offer the best customer experience. The tool allows us to innovate in dashboards and management-level views.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/sprinklr-service/reviews/sprinklr-service-review-9707628\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"“There is a steep learning curve in the use of the platform, the building and enhancements, and as a team that likes to be hands on and self-sufficient - the upskilling of our SME's internally took much longer than anticipated.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/sprinklr-service/reviews/sprinklr-service-review-9538334\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source \",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Sprinklr’s capabilities are vast and thorough, making it a trusted partner for nine out of 10 global brands, that make up most of Fortune 500. For businesses looking to overhaul their customer experiences that brew chatter in the market, Sprinklr is a very reliable pioneer in the CX space. The only potential downside for some might be the cost. Since deep capabilities are rife with the tool, it may be perceived as a little on the higher end of the price. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"$$249 (1 seat/month, billed annually). \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/pricing/customer-service/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Check full pricing\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Sprinklr offers a\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://lite.sprinklr.com/signup?product=service\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"30-day Free Trial\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.zendesk.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zendesk\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4F9W3UXIJI9tssLDfjKsHN\",\"title\":\"CX platform by Zendesk\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4F9W3UXIJI9tssLDfjKsHN/aaffc15f90f95567f5a5fb846823875c/CX_platform_by_Zendesk.png\",\"details\":{\"size\":387325,\"image\":{\"width\":1200,\"height\":750}},\"fileName\":\"CX platform by Zendesk.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zendesk is an AI-powered platform designed to optimize customer experience across all touchpoints. It enables rapid setup and seamless scaling, making it adaptable to evolving needs. Zendesk's AI enhances customer interactions by providing real-time insights and automating workflows. It supports personalized service through tools for omnichannel management, from social messaging to email and phone and integrates with over 1,200 apps, all while being easy to implement and adjust. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel support to ensure holistic platform coverage \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ticket and case management for efficient case handling \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reporting and dashboards to strategically empower teams \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Zendesk Support is very customizable in every aspect, allowing for unique workflows for different teams across any organization. Easy to train agents how to use and provide a dynamic service environment” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/zendesk-support-suite/reviews/zendesk-support-suite-review-9886304\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“At times it has been difficult to get a hold of Zendesk support, but this has become less of an issue recently. Sometimes the abundance of features that we don't use can overwhelm us while trying to find specific configurations.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/zendesk-support-suite/reviews/zendesk-support-suite-review-9525811\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Zendesk offers a solid package with smart AI tools, productivity features and over 1,000 integrations to handle all your communication needs. It’s a great choice for managing multiple channels, especially as your business grows. However, keep in mind that adding more features can drive up the cost. Many of our smaller clients find that while Zendesk’s features are fantastic, the bill can get a bit hefty. Users also report losing some basic reporting and live support options from their basic plan, which could be a bit of a letdown. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pricing: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Basic plan at $55 per agent/month. Offers multiple plans.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Available for 14 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"👉 Check this out: \",\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/compare/sprinklr-vs-zendesk/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zendesk vs. Sprinklr\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.intercom.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Intercom\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5EeTStwl8zJ4jZwdDhvE2X\",\"title\":\"CX software by Intercom\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5EeTStwl8zJ4jZwdDhvE2X/e58edfb8129d18ec5ca56c0cb1e11656/CX_software_by_Intercom.png\",\"details\":{\"size\":507655,\"image\":{\"width\":1200,\"height\":806}},\"fileName\":\"CX software by Intercom.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Intercom’s customer service software offers a range of features designed to enhance the customer experience. It lets businesses set up multilingual help centers, so customers from different regions can self-serve. With tools for managing workloads and assigning tasks, it ensures that issues reach the right agents efficiently. The top-tier plan includes SSO and identity management integrations for secure data access. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"AI-first agent assist and copilot to equip live agents with handy assistance \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizations to fit with your objectives and maintain your brand integrity \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Workflow automation to ensure standardized experience \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“As a product marketer, the ability to pin point specific segments of users to launch a wide variety of messages, pop-ups, chat bubbles, news articles, etc, makes it really easy to reach our customers and provide a consistent and seamless experience for them. Intercom makes it really simple to create a unified in-app and help center experience for our customers.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/intercom/reviews/intercom-review-9853317\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“The pay per email sent (for customer engagement emails) pricing could be less expensive. I'd like to see the dark mode across the whole app, rather than only help desk. On rare occasions, there are momentary lapses, but they are quickly sorted out.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/intercom/reviews/intercom-review-9512357\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source \",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Intercom is strong with its advanced automation and a standout AI chatbot that really helps with customer interactions. It makes custom reporting easy and is user-friendly for support teams. However, it’s a bit pricey for smaller businesses or solo operators. Users report wanting a more refined and optimized version for mobile phones — as it’s not as polished as the desktop version. Overall, it’s a solid choice for mid-sized to large companies. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"$$39 per seat/month \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Available for 14 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.podium.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Podium\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"3zDgdMeiudzjDmBKUqMHw8\",\"title\":\"Podium-s platform helps optimize the CX\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/3zDgdMeiudzjDmBKUqMHw8/898f5ed1032f85b163ec3e332a36983c/Podium-s_platform_helps_optimize_the_CX_.png\",\"details\":{\"size\":275602,\"image\":{\"width\":1058,\"height\":1100}},\"fileName\":\"Podium-s platform helps optimize the CX .png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Podium simplifies customer interactions with tools for text marketing, payment handling, review collection, live chat and an integrated agent inbox. With AI-driven responses available around the clock, Podium boosts lead conversion and revenue. Its tiered plans offer everything from basic contact management to advanced features and automation, making it a solid choice for diverse business needs. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Unified inbox to prevent siloed communication \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Self-service for customers to fetch answers independently \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Lead management to drive more targeted conversions \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I like that we are able to text our clients and have a record of all our conversations without having to worry about them being accidentally deleted. I also like that it provides an instant way to communicate with our clients and syncs with our social media and Google accounts. It was easy to get all of our team members set up and ready to text our clients. I like that our clients are able to text us as well to one central number and our entire team is able to see it and keep track of the conversations. We use it every day.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/podium/reviews/podium-review-8714139\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“We felt that the Podium support is a bit slower compared to industry standards. Maybe this was just in our case but sharing my personal experience here.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.gartner.com/reviews/market/online-reputation-management-software/vendor/podium/product/podium/review/view/5323762\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Podium brings all your customer communication into one convenient platform, making it easy to handle messaging, reviews and feedback. It's a solid choice for managing experiences with stealth and improving response efficiency. While the initial learning curve is minor, users often report a lack of extensive customization options. All in all, Podium could be great to simplify your customer engagement, though it may be a bit limited for businesses needing deep personalization. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Starts at $399 per month \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.qualtrics.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Qualtrics\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5cY9805BPRi8c9X5NCmb41\",\"title\":\"Qualtrics manages digital CX with a unified platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5cY9805BPRi8c9X5NCmb41/78105e34482e71662826387288cba5d5/Qualtrics_manages_digital_CX_with_a_unified_platform.png\",\"details\":{\"size\":168327,\"image\":{\"width\":627,\"height\":470}},\"fileName\":\"Qualtrics manages digital CX with a unified platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Qualtrics XM is a tool designed to optimize customer interactions by combining surveys, feedback and data into one platform, giving businesses a clear view of customer experiences. From tracking brand performance to diving deep into user experience, Qualtrics XM helps you respond swiftly to market shifts and fine-tune your strategy with actionable insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizations to align with business goals \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feedback management to derive consumer insights \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Employee engagement to improve productivity and satisfaction \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Qualtrics customer experience is a great online survey platform to measure customer experience. Easy to create interactive surveys using the drag-and-drop functionality and can easily be customized in many ways. The large variety of question types and branching logic. The tool also gives feedback to surveys and it's easy to set up NPS dashboards for each department in our organization that enables us to track results very easily.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/qualtrics-customer-experience/reviews/qualtrics-customer-experience-review-8291281\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Sometimes the loading takes a very long time, or Qualtrics doesn't save all of the questions I created. It can be difficult to edit things as it seems the site glitches at times.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/qualtrics-customer-experience/reviews/qualtrics-customer-experience-review-8125200\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Qualtrics XM shines with its strong focus on actionable insights and automation, making it easier to respond quickly to customer needs. The diverse survey options and real-time tweaks are a big plus. That said, the dashboards could also use a bit more flair in terms of visualization to compete with tools like Tableau or PowerBI. Navigating help articles can also be tricky and some users say setting up workflows can take longer than expected. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5BwgZbjVhdxE28NIiN8ryg\",\"title\":\"On the other hand\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"On the other hand, building \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/guided-workflow/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"guided workflows on Sprinklr\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is a breeze, thanks to its no-code, drag-and-drop interface. You can design them once and seamlessly scale across different communities and languages. Plus, you never have to start from scratch — just tweak existing workflows to suit new needs or languages, saving time and effort. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"143gVkStKMo8mJb3z3M0fB\",\"title\":\"Sprinklr guided workflows\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/143gVkStKMo8mJb3z3M0fB/35f6c1372810d3f91a3da4d5a4f5520b/Sprinklr_guided_workflows.png\",\"details\":{\"size\":420423,\"image\":{\"width\":1384,\"height\":666}},\"fileName\":\"Sprinklr guided workflows.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"refreshCta\",\"id\":\"3vi0mUVZMhbEiLvH1OLq3D\",\"name\":\"GET A FREE DEMO\",\"type\":\"BUTTON\",\"label\":\"GET A FREE DEMO\",\"url\":\"https://www.sprinklr.com/demo-care/\",\"action\":\"NAVIGATE\",\"variant\":\"primary\",\"size\":\"lg\",\"isOpenNewTab\":false}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Contact sales \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.freshworks.com/freshdesk/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Freshdesk\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5cgfPfySvKlv3nTv1IHFxb\",\"title\":\"Freshdesk unifies customer interactions and uses automation to improve the CX\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5cgfPfySvKlv3nTv1IHFxb/afd94a6225fe457c708b3814083ac627/Freshdesk_unifies_customer_interactions_and_uses_automation_to_improve_the_CX.png\",\"details\":{\"size\":246111,\"image\":{\"width\":1024,\"height\":653}},\"fileName\":\"Freshdesk unifies customer interactions and uses automation to improve the CX.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Freshdesk, by Freshworks Inc. gathers requests from email, web, phone, chat, messaging and social media into a unified ticketing system, making it easy to manage interactions across channels. With smart automation and AI, it streamlines case handling, prioritization and agent support. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel suite for widespread reach \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Advanced ticketing for sharp case management \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Powerful security management to ensure no data breaches \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“As a daily user, what I appreciate most about Freshdesk is its user-friendly interface, the impressive new AI summarize feature, and the comprehensive integration of tickets, chats, phone, and knowledge base, all in one platform. Additionally, their great support team adds immense value to the overall experience, providing excellent assistance and guidance when needed.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/freshdesk/reviews/freshdesk-review-8849404\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“There aren't very many things that I dislike about Freshdesk. If I had to be picky, it would be that they have spam sensors that get tripped up when our users post any kind of URL, and the ticket is basically ignored and messages are thrown in the bit bucket, which is not a great experience for either us or our users. On the other hand, this means that they take security very seriously, so it's difficult to fault them for this. I just wish it was handled a little differently.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/freshdesk/reviews/freshdesk-review-9362356\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Freshdesk is a solid choice for many businesses, offering a user-friendly interface and strong automation features that streamline workflows and reduce manual tasks. However, some users report issues with bugs and service interruptions. Integration with existing systems can be challenging, so checking compatibility is key. While customization options are robust and support is generally responsive, the Help Center can sometimes be outdated. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Offers a free plan. The most popular is the Pro plan - $48.99/per agent/month - billed annually \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Available for 14 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.hubspot.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"HubSpot\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7IMHWYb4me22oCb8v3TLZF\",\"title\":\"HubSpot-s product range\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7IMHWYb4me22oCb8v3TLZF/ca6390abafa8583dca694612df4cb72b/HubSpot-s_product_range.png\",\"details\":{\"size\":349875,\"image\":{\"width\":1379,\"height\":717}},\"fileName\":\"HubSpot-s product range.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"HubSpot's Service Hub enhances customer experience with AI-driven tools, offering a unified help desk and robust self-service options. It delivers clear efficiency reports alongside deep insights into customer health, helping teams make informed decisions to improve retention and streamline interactions. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Conversational AI for effective self-service \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Case management and email ticketing \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Access management to avoid unauthorized entries \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“We have a consolidated view of all customer interactions in one context. The chat flows are very helpful for routing tickets to different customer service representatives and allow them to gather all the necessary context to improve operational efficiency by reducing the initial response time.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/hubspot-service-hub/reviews/hubspot-service-hub-review-9816783\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I'm not really sure how automation and reporting tools can be implemented to help us, so I usually leave those pages alone. The tickets hub is great, but the organization can get a little messy and tickets can get buried if there's too many opened ones.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/hubspot-service-hub/reviews/hubspot-service-hub-review-9815320\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"HubSpot Service Hub stands out with its intuitive interface, strong features, and excellent customer support. Its seamless integration with other HubSpot tools helps streamline workflows, enabling effective service delivery. However, occasional disruptions from updates and a somewhat complex interface for customization are notable drawbacks. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Starts at $15/month/seat for SMEs \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Free version available \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://birdeye.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Birdeye\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"6YmIGeHIHrkq2hfglk8PCf\",\"title\":\"Review and rating dashboard on Birdeye-s CX platform\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6YmIGeHIHrkq2hfglk8PCf/477874c8a6fbb20e671497709364d25c/Review_and_rating_dashboard_on_Birdeye-s_CX_platform.png\",\"details\":{\"size\":253220,\"image\":{\"width\":855,\"height\":580}},\"fileName\":\"Review and rating dashboard on Birdeye-s CX platform.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Birdeye is a versatile platform designed for both local and multi-location businesses looking to boost their online reputation and manage customer interactions seamlessly. It helps businesses get noticed online with tools for managing reviews, social media and customer communications — all from one place. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Omnichannel customer support to cover all bases \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Historical and instant reporting empowers teams with sharp insights \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Survey management system for real-time feedback gathering \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Birdeye has been an invaluable tool for the consolidation of multiple messaging channels, online profiles and review management. I have seen an increase in the number of reviews we are generating and have saved a lot of time updating office details. The support team are always courteous and helpful and are quick to resolve any issues.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/birdeye/reviews/birdeye-review-9684992\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“One minor drawback we've encountered is the inability to reply to OpenTable reviews directly through BirdEye. Instead, we are required to log in to our OpenTable account separately to respond to these reviews. While this process adds an extra step, we understand that it's a limitation that may be addressed in future updates.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/birdeye/reviews/birdeye-review-9917372\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Birdeye really helps streamline how you handle social media. Being able to schedule posts for all your accounts in one go from a single calendar is a huge time-saver and cuts down on the hassle. Plus, their customer support team is always on the ball — quick to respond whenever you need help. The platform also offers a ton of integrations, which is great for keeping everything connected. On the downside, there’s no free trial or plan, so you can’t try before you buy, and it’s on the pricier side. If the budget fits, Birdeye could be a solid choice, but it’s worth weighing the cost against the benefits. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Contact for pricing \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.gainsight.com/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gainsight\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"5V4em7pNM9WZZAunV147Xm\",\"title\":\"Gainsight-s UI\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/5V4em7pNM9WZZAunV147Xm/86a55477aa76c263a5ce9999d9d6619d/Gainsight-s_UI.png\",\"details\":{\"size\":652696,\"image\":{\"width\":1200,\"height\":815}},\"fileName\":\"Gainsight-s UI.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Gainsight offers a solid platform tailored to improve \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-experience-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer experience management\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Its Gainsight CS tool provides a comprehensive view of your customers, making it easier to boost product adoption, reduce churn and build customer communities. Top companies widely use it for its ability to deliver real-time insights into customer behaviors and sentiments. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Unified profiles for a 360-degree view of the customer \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer health scorecards for pre-emptive detection of potential churn \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Robust security for high data privacy and protection \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Using Gainsight is my team's source of truth. Not only am I able to keep track of our customer base and key metrics, but I am able to hold myself to account with the tool. I like how customizable the platform is, and I am able to see what I need when starting off my workday.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/gainsight-customer-success/reviews/gainsight-customer-success-review-9135570\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Gainsight has come a long way with their user interface but there are still some admin features that are click heavy and some error messages that aren't informative enough, requiring an admin to contact Gainsight support.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/gainsight-customer-success/reviews/gainsight-customer-success-review-9755452\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Verdict\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Gainsight does a great job at letting you customize how you manage customer data. It turns into a real powerhouse for your team, giving you all the customer insights you need right at your fingertips. This makes things way more efficient for managers who don’t have to chase down details anymore. On the flip side, Gainsight can be a bit tricky to get the hang of. Finding the right settings and understanding some of the complex processes can be a head-scratcher. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Contact Gainsight \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-4\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.microsoft.com/en-us/dynamics-365\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Microsoft Dynamics 365\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"4y83Yr5uzT1tIw9uFsKkBC\",\"title\":\"Microsoft dynamics 365 UI\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/4y83Yr5uzT1tIw9uFsKkBC/b9b8ad9fd9e3611390c0db74c3e60958/Microsoft_dynamics_365_UI.png\",\"details\":{\"size\":413881,\"image\":{\"width\":1200,\"height\":800}},\"fileName\":\"Microsoft dynamics 365 UI.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Microsoft Dynamics 365 Business Central brings customer experience to the forefront for small to medium-sized businesses. It integrates customer interactions across finance, sales, service and operations into one easy-to-use platform, making it simpler to deliver great service and make precise, data-driven decisions. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"🚀 Top features\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Workflow automation for standardized service delivery \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"User, role and access management for conditional information relay \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Robust security backed by Microsoft Cloud \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer testimonials\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💪 What works best\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“I like how it easily connects with other Microsoft tools like Office 365, making it super convenient. It has everything you need for managing finances, operations, sales, and customer service in one place. Plus, it’s user-friendly and can be customized to fit your business perfectly. Being cloud-based, it’s accessible from anywhere and can grow with your business.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/microsoft-dynamics-365-business-central-review-9864213\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"💡 What could be better\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“Microsoft Dynamics 365 Business Central becomes a bit advanced platform for some users, especially when connecting additional applications to expand the workflow, and they might need to spend more time on product training.” \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/microsoft-dynamics-365-business-central-review-9422319\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Price\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Plans start at $70.00/user/month \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Free trial: Available for 30 days \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to choose the right customer experience too\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"l\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Many businesses end up with a jumble of different tools — one for marketing, another for support and yet another for analytics. While this piecemeal approach seems like a quick fix, it often results in fragmented data and inconsistent experiences. To avoid these pitfalls and make the most of your CX tool, consider these key factors: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Consider data integration\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The whole point of using customer experience software is for you to marry all your interactions to paint a cohesive picture of the experiences you deliver. That can only happen when it integrates with all your tech stack seamlessly. Consider the following factors: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"API support\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Does the tool provide comprehensive APIs for seamless integrations? Evaluate the API documentation for details on endpoints, data formats and authentication methods to ensure compatibility and ease of connection. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Pre-built connectors\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Look for pre-built connectors that facilitate integration with widely used platforms (that you might be too.) These connectors simplify integration and accelerate deployment, handling much of the setup for you. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Custom integration:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" See if the tool allows for custom integration if you’re using unique or proprietary systems. This includes options for webhooks and the ability to configure custom data fields to fit your specific needs. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Prioritize customizable interfaces\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Real flexibility in a customer experience tool comes from the freedom for you to mold and analyze your interactions that best suit your style. And so, the ideal software should let you customize it to best help your teams consume insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Dashboard customization\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Ensure you can tailor dashboards to display relevant data for different roles, with options to create and arrange widgets. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Role-based access\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Check for role-based access controls to limit user views and actions based on their role, streamlining workflows and protecting sensitive data. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Drag-and-drop functionality\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Look for easy drag-and-drop features to rearrange elements or set up new views without needing technical expertise. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive design\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Verify that the interface adapts to various devices and screen sizes for a consistent experience across desktops, tablets and mobile phones. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"4WDNYEbqCVJFSnzAJMum6m\",\"title\":\"Did you know\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Did you know?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr lets you create tailored dashboards effortlessly with a vast library of over 5,000 metrics. You can customize every detail, from selecting colors and arranging layouts to adding labels and annotations, ensuring the dashboard perfectly reflects your specific requirements and preferences! \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Want to see the bright colors come to life for your metrics too? Simply hop over and take your free trial today. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"7vS0GGeyIJxQprhDpLib62\",\"title\":\"Sprinklr-s unified analytics nd reporting dashboard\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7vS0GGeyIJxQprhDpLib62/868f0e8049b89f4d8e9fab211128d882/Sprinklr-s_unified_analytics_nd_reporting_dashboard.png\",\"details\":{\"size\":941410,\"image\":{\"width\":1599,\"height\":900}},\"fileName\":\"Sprinklr-s unified analytics nd reporting dashboard.png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"76AWFpD8jdGepttL0rJ8ZO\",\"name\":\"START MY FREE TRIAL\",\"type\":\"BUTTON\",\"text\":\"START MY FREE TRIAL\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://lite.sprinklr.com/signup?product=service\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Focus on security and compliance\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There’s simply no two ways about this. Security is crucial to everyone and so your CX tool needs to be responsible and compliant with international standards like GDPR and CCPA. Moreover, it’s best you also check for the following to ensure \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/customer-service-security/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"customer service security\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Data encryption\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Confirm that the tool encrypts data both in transit and at rest to protect sensitive information. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Consent management\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Look for features that manage user consent, including options for users to opt in or out, and keep records of consent history. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Regulatory reporting\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Ensure the tool provides built-in capabilities for generating compliance reports, including data access logs, audit trails and breach notifications. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"6DbuHPKCT80RswuOSo1epA\",\"title\":\"Sprinklr’s Trust Center\",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If there’s a security framework of need, Sprinklr complies with it. Whether it’s the platform’s security or response needed in times of crisis, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/trust/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr’s Trust Center\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" ensures you’re ever ready to combat any mishaps with stealth and precision. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Compare Total Cost of Ownership (TCO)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When selecting a CX tool, it's crucial to verify its financial impact and ongoing costs. Ensure the tool offers a clear return on investment and is cost-effective throughout its lifecycle. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Third-party validation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Find independent studies or industry reports showing the tool’s ROI. Look for customer case studies detailing actual benefits and results.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"👉Read More:\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/stories/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr’s Success Stories with Global Brands\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Cost breakdown\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Review all costs involved, including initial purchase, setup and ongoing fees. Ensure you know all expenses to avoid surprises. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Maintenance and support cost\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Check the fees for maintaining and supporting the tool. Choose one with low costs and good support to keep expenses manageable. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Training and onboarding cost\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Consider the costs for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/contact-center-training/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"contact center training\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and getting your team started. Opt for tools that offer good training resources to reduce additional expenses. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Upgrade and licensing fees\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Understand the costs for upgrades and licensing. Choose a tool with clear, reasonable policies for updates and fees. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4 use cases of customer experience software \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Finding the right customer experience software is nothing short of hitting the jackpot. Simply because of just how easily one puts your customer engagement on auto-pilot so you can intervene when you absolutely need to. A good customer experience platform should be powered with state-of-the-art AI to help you with the following use cases. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Support ticket triage\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A CX tool is equipped with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/conversational-ai/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"conversational AI\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that can resolve a good chunk of your queries on its own. But if it isn’t able to, it can categorize and prioritize incoming cases based on urgency and subject, directing them to the appropriate support channels or team members, along with all the gathered context and case histories. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Proactive social engagement\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"CX platforms empower you with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/social-listening/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"social listening\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", using which you can monitor the digital space for specific keywords and sentiments related to your brand. It can filter engageable from non-engageable messages, deflect them to your agents and even alert them in case of potential PR crises, keeping your brand perception positive and proactive. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Customer journey optimization\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"CX tools help visualize and analyze the entire customer journey, identifying bottlenecks or drop-off points. They can help you track every step a customer takes, from browsing to buying, spotting any bumps along the way. Fixing these friction points not only makes the journey smoother but also increases the chances they’ll hit “buy” and come back happy for more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"👉 Read More: \",\"marks\":[{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-experience-map/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Map Your Customer Experience Journey\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"italic\"},{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Deep insights\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experience tools use analytics to turn data into a goldmine of insights that help you get ahead. Here’s a breakdown of use cases it helps with. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Issue prediction\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": CX platforms can analyze structured data like service conversations and unstructured data like tweets and online mentions to predict consumer behavior, insights from which can help you proactively deliver great experiences. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Product gap identification:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Ever wonder where your product might be missing the mark? Analytics pinpoint exact spots where customers struggle or drop off, giving your product team clear directions for enhancements or new features. \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeted campaigns:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Analytics dive deep into customer behaviors and preferences, giving you the scoop on what works. This means you can craft marketing campaigns that do more than just show up — they genuinely connect and strike a chord with your audience. \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"1vJW7adN1BrV813BkGwTdp\",\"title\":\"Sprinklr Reporting and Analytics\",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/products/customer-service/analytics-and-reporting/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Sprinklr Reporting and Analytics\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", you can map your end-to-end customer journey and monitor, respond to, or mitigate critical events in real time. You can even monitor conversations happening in real-time across 30+ channels, analyze your team’s performance, identify skill issues and coach your teams with targeted insights. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Book a demo to see this in action for your business today. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"id\":\"6k8MunkAWwPiPxdyOD4WND\",\"title\":\"Sprinklr generates deep analytics data spanning the entire customer journey\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/6k8MunkAWwPiPxdyOD4WND/a6c1068dcc5212462e5115c42b709977/Sprinklr_generates_deep_analytics_data_spanning_the_entire_customer_journey__.png\",\"details\":{\"size\":569846,\"image\":{\"width\":1600,\"height\":1000}},\"fileName\":\"Sprinklr generates deep analytics data spanning the entire customer journey .png\",\"contentType\":\"image/png\"}}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"5rvbhDso5AMJGEDyRtVB6C\",\"name\":\"Get a Demo of Sprinklr today\",\"type\":\"BUTTON\",\"text\":\"Get a Demo of Sprinklr today\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-care/\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]}]},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2024 trends for customer experience platforms \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer experiences have made major strides in the past year or so, all owing to changing expectations and market conditions. Here are a few trends for CX tools to watch out for in 2024. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Mobile accessibility front and center\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s glued to their phones, right? CX platforms are catching up fast, optimizing everything for mobile. This means smoother transitions, interfaces that are a breeze to navigate and features that make sense for on-the-go users. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Generative AI takes the wheel\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This year, AI isn’t just answering questions anymore, it’s making big waves in CX. Generative AI today can craft personalized emails, optimize responses' tone and relevancy, offer tailored discounts and even predict customer needs before they arise. Imagine a system that knows your customer is likely to buy more ink when their printer’s running low and shoots them a coupon just in time. That’s the power of generative AI in action. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"boxContainer\",\"id\":\"5dbXYFwsSnKZq6XyxIiXUF\",\"title\":\"Sprinklr AI+\",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/products/platform/ai-plus/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Sprinklr AI+\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is powered by OpenAI’s ChatGPT and Microsoft’s Vertex to bring you to the finest genAI-powered CX assistant that not only empowers your frontline soldiers but also your precious customers with an ultra-smooth, low-friction experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"5WwjBffeQbFdrcdgGAL22N\",\"name\":\"Book a demo of Sprinklr AI+\",\"type\":\"BUTTON\",\"text\":\"Book a demo of Sprinklr AI+\",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/demo-platform/\"}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"padding\":\"SMALL\",\"background\":\"LIGHT\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Remote support gets a boost\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With more folks working from their couches, remote support is stepping up. CX tools now help you set up your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/cloud-contact-center/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"cloud contact center\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" so your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/intelligent-virtual-agent/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"intelligent virtual agents\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and live agents can work in tandem to engage with and help users remotely via text, audio, or video. Moreover, CX platforms are even simplifying \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.sprinklr.com/blog/remote-workforce-management/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"remote workforce management\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to ensure globally distributed teams are on their A-game, all the while helping you save on operational and infrastructure costs. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As we explore the latest CX trends for 2024, there's a need to bridge the gap between what businesses perceive and what customers actually experience. Our ebook delves into these discrepancies and walks you through the precise way you can use AI and automation to bring your experiences at par with what your customers expect. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"cta\",\"id\":\"410pEA2zUuBByXmaHTT2Js\",\"name\":\"GET YOUR CX TRENDS EBOOK NOW \",\"type\":\"BUTTON\",\"text\":\"GET YOUR CX TRENDS E-BOOK NOW \",\"action\":\"NAVIGATE_TO_URL\",\"url\":\"https://www.sprinklr.com/resources/bridge-cx-gaps-using-ai-and-automation/\",\"external\":false,\"bottomMargin\":\"LARGE\",\"isOpenNewTab\":true}},\"content\":[]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"contentType\":\"templateAccordion\",\"id\":\"IpdRiZVrfBQiXW99tbgAP\",\"name\":\"FAQs\",\"accordionRows\":[{\"contentType\":\"accordionRow\",\"id\":\"1VN1PJpf3bcWKUgStlnsYq\",\"name\":\"Can customer experience software integrate with other business tools? \",\"title\":\"Can customer experience software integrate with other business tools? \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes, customer experience software typically integrates with CRM systems, marketing automation tools and data analytics platforms via APIs to streamline workflows and consolidate data. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"LgROuS14Vr09JXvXP2T1K\",\"name\":\"What are the common challenges in implementing customer experience software? \",\"title\":\"What are the common challenges in implementing customer experience software? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Typically, you might face challenges like getting all your teams on the same page, ensuring high-quality data, integrating the software with existing systems and training employees to make the most of the tools. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":false},{\"contentType\":\"accordionRow\",\"id\":\"1Wc6Ub6knCCsrCc0qbWo7e\",\"name\":\"How do customer experience platforms use AI? \",\"title\":\"How do customer experience platforms use AI? \",\"content\":{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"AI in these platforms does some heavy lifting — it can automate quick responses, tailor interactions based on customer history, sift through data to find patterns and predict future customer needs to improve their journey. \",\"marks\":[],\"data\":{}}]}]},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"6JjJGsF9EJF5Yk86QaRgIZ\",\"name\":\"How can customer experience software help in retaining customers? \",\"title\":\"How can customer experience software help in retaining customers? \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By making every interaction count. CX software personalizes experiences, provides timely solutions and proactively fixes problems, increasing \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sprinklr.com/cxm/customer-satisfaction/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"customer satisfaction\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and encouraging long-term loyalty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"isIndexable\":true},{\"contentType\":\"accordionRow\",\"id\":\"25NZAaM83uJmjFwpRk6iMK\",\"name\":\"What features should I look for in a customer experience platform? \",\"title\":\"What features should I look for in a customer experience platform? \",\"content\":{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When scouting for a customer experience platform, here are some key features to consider: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Omnichannel Support \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"AI engine \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer Feedback Tools \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Robust Integration Capabilities \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Security and compliance \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"},\"isIndexable\":false}],\"startOpen\":false,\"accordionDisplayStyle\":\"CLEAN\",\"noContainerLeftRightPadding\":true,\"bottomMargin\":\"SMALL\",\"topMargin\":\"SMALL\"}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},\"thumbnailImage\":{\"id\":\"7JuR5HCcb73p3RwnJwXH6Z\",\"title\":\"Customer experience software featured\",\"description\":\"\",\"file\":{\"url\":\"//images.ctfassets.net/ukazlt65o6hl/7JuR5HCcb73p3RwnJwXH6Z/b015448839e5d2828e7fdb68c10dfdb1/customer_experience_software_featured.jpg\",\"details\":{\"size\":1369568,\"image\":{\"width\":6000,\"height\":4000}},\"fileName\":\"customer experience software featured.jpg\",\"contentType\":\"image/jpeg\"}},\"slug\":\"/blog/customer-experience-software/\"}]}]]}]}]}]}]]}]]}]\n"])</script></body></html>