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Agency Insights, Reports & Trends | GWI

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class="li-title">Platform </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/platform/spark" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/Group%20(1).svg" alt="Group (1)" loading="lazy"> <p style="width: 100%"><span class="li-title">GWI Spark <span class="label">Beta</span> </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> </ul> </div> </div> <div class="lists-container"> <div class="dropdown-list "> <p class="list-title mobile-list-title ">SEE MORE...</p> <ul> <li class=" arrow-right "> <a href="#" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/Group%2c%20User.svg" alt="Group, User" loading="lazy"> <p style="width: 100%"><span class="li-title">Market research services <svg width="12" height="7" viewbox="0 0 12 7" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 1L5.41501 5.73934C5.57616 5.91351 5.78808 6 6 6C6.21192 6 6.42384 5.91351 6.58499 5.73934L11 1" 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target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/icon_joystick.svg" alt="icon_joystick" loading="lazy"> <p style="width: 100%"><span class="li-title">Gaming </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/industries/media" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/tv-retro.svg" alt="tv-retro" loading="lazy"> <p style="width: 100%"><span class="li-title">Media </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/industries/retail" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/shopping-bag-line.svg" alt="shopping-bag-line" loading="lazy"> <p style="width: 100%"><span class="li-title">Retail </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/industries/sports" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/icon_basketball.svg" 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Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.</p> </div> <div class="header-buttons"> <div class="poster-block-cta"> <span id="hs_cos_wrapper_module_17204373306282_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-d9a5a75a-5272-44d7-9b33-b4c8ed03c5ad"><span class="hs-cta-node hs-cta-d9a5a75a-5272-44d7-9b33-b4c8ed03c5ad" id="hs-cta-d9a5a75a-5272-44d7-9b33-b4c8ed03c5ad"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/304927/d9a5a75a-5272-44d7-9b33-b4c8ed03c5ad"><img class="hs-cta-img" id="hs-cta-img-d9a5a75a-5272-44d7-9b33-b4c8ed03c5ad" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/304927/d9a5a75a-5272-44d7-9b33-b4c8ed03c5ad.png" alt="Learn more"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(304927, 'd9a5a75a-5272-44d7-9b33-b4c8ed03c5ad', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --></span> </div> </div> </div> </div> </section> <section class="page-section navy-section"> <div class="poster-block left"> <div class="poster-block-media"> <div class="h2 title-small" role="presentation"> Want free, bespoke consumer insights for your next pitch? </div> <img src="https://www.gwi.com/hs-fs/hubfs/Group%203180.png?width=2000&amp;name=Group%203180.png" alt="Group 3180"> </div> <div class="poster-block-content"> <h2 class="title">Want free, bespoke consumer insights for your next pitch?</h2> <div class="text-large"> <p>Tell us what you want to know about your client’s audience, and we’ll build you an interactive, pitch-ready data dashboard that's easy to use and packed with actionable insights. Free of charge, no commitment. Ready to blow the competition away?</p> </div> <div class="header-buttons"> <div class="poster-block-cta"> <button class="button button button-white to-form"> Request a dashboard </button> </div> </div> </div> </div> </section> <section class="client-testimonials -section animated" a-group="2a"> <div class="g2-reviews-module"> <div class="page-center"> <div class="inner-wrapper"> <div class="content-wrapper"> <div class="content"> <h2 style="text-align: center;"><strong>Hear from some of our fans</strong></h2> <p style="text-align: center;"><span>Our platform is respected by the industry and trusted by peers.<br>We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.</span></p> </div> </div> <div class="icons-wrapper"> <div class="icons"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%201.svg" alt="Group 1" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203.svg" alt="Group 3" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%202.svg" alt="Group 2" loading="lazy" width="93" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%2010.svg" alt="Group 10" loading="lazy" width="93" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%2012.svg" alt="Group 12" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203181.svg" alt="Group 3181" loading="lazy" width="90" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%2013.svg" alt="Group 13" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%205.svg" alt="Group 5" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%206.svg" alt="Group 6" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203182.svg" alt="Group 3182" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203183.svg" alt="Group 3183" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> </div> <div class="cta"> <a href="https://www.gwi.com/book-demo" class="btn btn-pink">Book a demo</a> </div> </div> <div class="list-wrapper"> <div class="list-col"> <div class="review-box"> <p> "Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform." </p> <p> <strong>Verified User in Marketing and Advertising</strong> </p> </div> <div class="review-box"> <p> "The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences." </p> <p> <strong>Anthony K., Head of Data</strong> </p> </div> </div> <div class="list-col"> <div class="review-box"> <p> "An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service." </p> <p> <strong>Jo B., Senior Strategist</strong> </p> </div> <div class="review-box"> <p> “Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.” </p> <p> <strong>Verified User in Marketing and Advertising</strong> </p> </div> </div> </div> </div> </div> </div> </section> <section id="map-section" class="page-section animated white-section" a-group="2020_summaryStack"> <div class="grid-container"> <div class="grid-x grid-margin-x"> <div class="small-12 large-12 cell"> <div class="two-columns align-top "> <div class="column title-col"> <h2 class="medium-title multi-line"> Understand your clients’ audiences</h2> <p style="line-height: 1.5em">Get rock-solid answers to your clients’ audience questions. Whether you’re working on a pitch, developing a global strategy, or creating a brand story, GWI gives you instant access to on-demand insights that can make all the difference.</p> <div class="header-buttons"> <div class="poster-block-cta"> <span id="hs_cos_wrapper_module_17204373306282_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-3ab1e63f-4eff-482d-bdf2-afde8b05c03d"><span class="hs-cta-node hs-cta-3ab1e63f-4eff-482d-bdf2-afde8b05c03d" id="hs-cta-3ab1e63f-4eff-482d-bdf2-afde8b05c03d"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/304927/3ab1e63f-4eff-482d-bdf2-afde8b05c03d"><img class="hs-cta-img" id="hs-cta-img-3ab1e63f-4eff-482d-bdf2-afde8b05c03d" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/304927/3ab1e63f-4eff-482d-bdf2-afde8b05c03d.png" alt="Show me the data"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(304927, '3ab1e63f-4eff-482d-bdf2-afde8b05c03d', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --></span> </div> </div> </div> <div class="column img-col"> <img class="map" src="https://www.gwi.com/hubfs/raw_assets/public/Digiten%20Templates/Vertical%20Finance/images/mappp.png"> <div class="counter-box"> <div class="summary-stack animated animation-relative fade-up " a-group="2020_summaryStack"> <div class="stack-heading"> <p class="h3"> <span class="stat"><span class="counter" data-counter="2.8">0</span><span>B+</span></span>People represented</p> </div> </div> <div class="summary-stack animated animation-relative fade-up " a-group="2020_summaryStack"> <div class="stack-heading"> <p class="h3"> <span class="stat"><span class="counter" data-counter="250">0</span><span>K+</span></span>Profiling points</p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="fancy-carousel-section page-section animated grey-section" a-group="1" data-index="3"> <div class="grid-container"> <div class="grid-x grid-margin-x"> <div class="small-12 large-12 cell"> <div class="one-column no-bottom-padding "> <div class="column"> <h2 class="medium-title with-sub-heading text-regular">Get the latest agency insights and reports</h2> <p class="link-sub-heading" style="line-height: 1.5em;">Agency life isn’t easy; GWI can help. Navigate real world challenges and future proof your offer with ready-made insights and agency reports that keep your finger firmly on the pulse.</p> </div> </div> <div class="one-column no-top-padding fancy-carousel-container"> <div class="fancy-carousel animated animation-relative fade-up a-d-600 carousel-elements-3 left-side" a-group="1" data-selected="1"> <div class="nav-container"> <div class="line"> <div class="flex"> <img src="https://www.gwi.com/hubfs/Marker%2c%20Pin.png"> <p data-select="1">Track brands and audiences across markets<span class="hide-text">See how your clients - and competitors - are performing in 50+ markets around the world, profile audience consumption habits, and use the results to find untapped opportunities - fast. </span></p> </div> <svg width="9" height="5" viewbox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.45194 4.57909C8.35425 4.83364 8.12352 5 7.86837 5L1.13163 5C0.87648 5 0.645746 4.83364 0.548064 4.57909C0.450381 4.32455 0.504275 4.03091 0.685325 3.83636L4.05369 0.2C4.17664 0.0663633 4.33832 0 4.5 0C4.66168 0 4.82336 0.0663633 4.94631 0.2L8.31468 3.83636C8.49573 4.03091 8.54962 4.32455 8.45194 4.57909Z" fill="#DE1B76" /></svg> </div> <div class="line"> <div class="flex"> <img src="https://www.gwi.com/hubfs/Group.png"> <p data-select="2">Research current market trends<span class="hide-text">Understand what’s hot - and what’s not - in the market right now, then use that information to impress prospective and existing clients with data-led insights to turbocharge their strategy.</span></p> </div> <svg width="9" height="5" viewbox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.45194 4.57909C8.35425 4.83364 8.12352 5 7.86837 5L1.13163 5C0.87648 5 0.645746 4.83364 0.548064 4.57909C0.450381 4.32455 0.504275 4.03091 0.685325 3.83636L4.05369 0.2C4.17664 0.0663633 4.33832 0 4.5 0C4.66168 0 4.82336 0.0663633 4.94631 0.2L8.31468 3.83636C8.49573 4.03091 8.54962 4.32455 8.45194 4.57909Z" fill="#DE1B76" /></svg> </div> <div class="line"> <div class="flex"> <img src="https://www.gwi.com/hubfs/Group%20(1).png"> <p data-select="3">Build best-in-class strategies<span class="hide-text">Get the consumer insights you need to build bullet-proof strategies on-demand so you can drive your media buying and planning, enhance your audience profiling, and win more pitches.</span></p> </div> <svg width="9" height="5" viewbox="0 0 9 5" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.45194 4.57909C8.35425 4.83364 8.12352 5 7.86837 5L1.13163 5C0.87648 5 0.645746 4.83364 0.548064 4.57909C0.450381 4.32455 0.504275 4.03091 0.685325 3.83636L4.05369 0.2C4.17664 0.0663633 4.33832 0 4.5 0C4.66168 0 4.82336 0.0663633 4.94631 0.2L8.31468 3.83636C8.49573 4.03091 8.54962 4.32455 8.45194 4.57909Z" fill="#DE1B76" /></svg> </div> <div class="header-buttons hide-mobile"> <div class="poster-block-cta"> <button class="button primary-button to-form"> Request a free dashboard </button> </div> </div> </div> <div class="header-buttons only-mobile"> <div class="poster-block-cta"> <button class="button primary-button to-form"> Request a free dashboard </button> </div> </div> <div class="content-container"> <img data-order="1" class=" active " src="https://www.gwi.com/hubfs/Group%202693.png" style=" top: 0;"> <img data-order="2" class="back " src="https://www.gwi.com/hubfs/Group%202677.png" style=" top: 0;"> <img data-order="3" class="back " src="https://www.gwi.com/hubfs/Group%203177.png" style=" top: 0;"> </div> <div class="arrows only-mobile"> <button class="left-arrow"> <img class="active" src="https://www.gwi.com/hubfs/raw_assets/public/Digiten%20Templates/Sports%20vertical/images/L.svg" style="min-width: 10px;"> </button> <button class="right-arrow"> <img class="active" src="https://www.gwi.com/hubfs/raw_assets/public/Digiten%20Templates/Sports%20vertical/images/R.svg" style="min-width: 10px;"> </button> </div> </div> </div> </div> </div> </div> </section> <section id="success-story-section" class="page-section pink-section"> <div class="grid-container"> <div class="grid-x grid-margin-x"> <div class="small-12 large-12 cell"> <div class="two-columns align-top"> <div class="column title-col"> <p class="text-white pink-type" style="max-width: 301px; margin-bottom: 40px;font-size: 18px; font-weight: 500">Success story</p> <svg width="63" height="46" viewbox="0 0 63 46" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M26.7423 32.4343C26.7423 40.8629 21.9182 45.5771 13.5104 45.5771C4.82704 45.5771 0.00292969 40.8629 0.00292969 32.4343C0.00292969 29.8629 0.278593 26.5771 3.58655 20.4343L14.3374 0.577148H31.5664L14.8887 18.72C22.1938 18.8629 26.7423 24.0057 26.7423 32.4343ZM57.6702 32.4343C57.6702 40.8629 52.8461 45.5771 44.4384 45.5771C35.755 45.5771 30.9309 40.8629 30.9309 32.4343C30.9309 29.8629 31.2065 26.5771 34.5145 20.4343L45.2654 0.577148H62.4943L45.8167 18.72C53.1218 18.8629 57.6702 24.0057 57.6702 32.4343Z" fill="white" /></svg> <h2 class="medium-title bigger text-white multi-line" style="margin-bottom: 20px;">Success story</h2> <p class="text-white pink-author" style="margin-bottom: 30px;">Using GWI to generate relevant insights gives us a competitive edge.</p> <p class="success-copy text-white" style="max-width: 526px; margin-bottom: 45px; font-size: 18px">Independent agency, Bright/Shift used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41K in revenue in the first month.</p> <div class="success-buttons-wrapper"> <div class="header-buttons"> <div class="poster-block-cta"> <span id="hs_cos_wrapper_module_17204373306282_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-202a4b53-4f9a-4181-bde8-8175e574fc96"><span class="hs-cta-node hs-cta-202a4b53-4f9a-4181-bde8-8175e574fc96" id="hs-cta-202a4b53-4f9a-4181-bde8-8175e574fc96"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/304927/202a4b53-4f9a-4181-bde8-8175e574fc96"><img class="hs-cta-img" id="hs-cta-img-202a4b53-4f9a-4181-bde8-8175e574fc96" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/304927/202a4b53-4f9a-4181-bde8-8175e574fc96.png" alt="Get the full story"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(304927, '202a4b53-4f9a-4181-bde8-8175e574fc96', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --></span> </div> </div> </div> </div> <div class="column img-col"> <img src="https://www.gwi.com/hubfs/Group%202664.png" alt="Group 2664" class="furniture"> </div> </div> </div> </div> </div> </section> <section id="see-more-section" class="assets-section page-section pink-section no-top-padding"> <div class="grid-container"> <div class="grid-x grid-margin-x"> <div class="small-12 large-12 cell"> <div class="one-column no-bottom-padding"> <div class="column"> <p class="medium-title text-white"></p> </div> </div> <div class="four-columns no-top-padding"> <div class="column"> <a class="asset-link asset-card" href="https://www.gwi.com/case-studies/bbdo"> <div class="asset-image" style="top: -9px;"> <img src="https://www.gwi.com/hubfs/Layer_1-2.png"> </div> <p class="h3">Shaping a winning campaign</p> <svg class="arrow" width="37" height="29" viewbox="0 0 37 29" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M35.9769 14.8632L23.3408 1.73499M35.9769 14.8632L23.3408 27.9914M35.9769 14.8632H18.6608H1.34473" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg> </a> </div> <div class="column"> <a class="asset-link asset-card" href="https://www.gwi.com/passion-digital"> <div class="asset-image" style="top: -9px;"> <img src="https://www.gwi.com/hubfs/Layer_1-2%20(1).png"> </div> <p class="h3">Increasing organic visibility by 300%</p> <svg class="arrow" width="37" height="29" viewbox="0 0 37 29" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M35.9769 14.8632L23.3408 1.73499M35.9769 14.8632L23.3408 27.9914M35.9769 14.8632H18.6608H1.34473" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg> </a> </div> <div class="column"> <a class="asset-link asset-card" href="https://www.gwi.com/case-studies/20ten"> <div class="asset-image" style="top: -9px;"> <img src="https://www.gwi.com/hubfs/Layer_1-2%20(2).png"> </div> <p class="h3">Enhancing campaign performance</p> <svg class="arrow" width="37" height="29" viewbox="0 0 37 29" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M35.9769 14.8632L23.3408 1.73499M35.9769 14.8632L23.3408 27.9914M35.9769 14.8632H18.6608H1.34473" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg> </a> </div> <div class="column"> <a class="asset-link asset-card" href="https://www.gwi.com/case-studies/verb"> <div class="asset-image" style="top: -9px;"> <img src="https://www.gwi.com/hubfs/Layer_1-2%20(3).png"> </div> <p class="h3">Driving a 36% increase in high quality leads</p> <svg class="arrow" width="37" height="29" viewbox="0 0 37 29" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M35.9769 14.8632L23.3408 1.73499M35.9769 14.8632L23.3408 27.9914M35.9769 14.8632H18.6608H1.34473" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg> </a> </div> </div> </div> </div> </div> </section> <section class="page-section navy-section" id="deeper-section"> <div class="grid-container"> <div class="grid-x grid-margin-x"> <div class="small-12 large-12 cell"> <div class="two-columns align-top"> <div class="column img-col" style="position: relative;"> <div> <h2 class="tick-list-title hide-mobile"> Want to fill the consumer insights gap for your clients?</h2> <p class="subtitle hide-mobile"> Get up close and personal with custom market research that offers tailored answers and unparalleled insight on your target audiences. </p> </div> <div class="image-box"> <img src="https://www.gwi.com/hubfs/Group%202660.png" alt="Group 2660" style="object-fit: contain; 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