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</header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-6325 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Toyota Powerhouse 2023</h1> </div> </div> <div class="carousel-item active"> <img src="https://i6.swiftpic.io/gpj/L6EZfY7XDSxg710xITdklRS4M6S5th/gzDe0OYyejVE=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-26-2048x1364.jpg" class="d-block w-100" alt="" srcset="https://i5.swiftpic.io/gpj/ZBFFrFEiDKkrosrxrYe5Hlhak96erkaiQeOQLZtsdek=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-26-2048x1364.jpg 1920w, https://i6.swiftpic.io/gpj/L6EZfY7XDSxg710xITdklRS4M6S5th/gzDe0OYyejVE=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-26-2048x1364.jpg 1440w, https://i6.swiftpic.io/gpj/lfenxROncFGTUkjdIOsFDtPLAt6eczIaqwn3z7TDUao=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-26-2048x1364.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-toyota" alt="Toyota" src="https://i3.swiftpic.io/gpj/JTJ3X9FpzjZDaKdwdLWtdHxeAMC3zLwm+y8C0Lci7Ig=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/ToyotaProductLogoVertical_WHITE_RGB.png" srcset="https://i4.swiftpic.io/gpj/4I/J9UypoYOWT8kDGdB0BECzc+9KdpWvfEcZB0EWj7A=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/ToyotaProductLogoVertical_WHITE_RGB.png 2x, https://i3.swiftpic.io/gpj/DKi3twpEBNv/Lg46+p3qP2wF1drZzYVLzNbOqSDi2m0=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/ToyotaProductLogoVertical_WHITE_RGB.png 3x, https://i8.swiftpic.io/gpj/sPr84cWDMc0cYQ8oGdwJkLASSTxx8OBlNE5h6AkhvGI=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/ToyotaProductLogoVertical_WHITE_RGB.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <p class="has-text-align-center has-large-font-size"><strong>Bringing One Toyota Together</strong></p> <div class="wp-block-media-text alignwide is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img fetchpriority="high" decoding="async" width="1296" height="863" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-70-1296x863.jpg" alt="" class="wp-image-6326 size-full" srcset="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-70-1296x863.jpg 1296w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-70-300x200.jpg 300w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-70-768x511.jpg 768w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-70-1536x1023.jpg 1536w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-70-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure><div class="wp-block-media-text__content"> <p>GPJ has been conceiving, curating, designing and executing Toyota’s Australia’s National Dealer Conferences for more than 30 years. </p> <p>However, 2023 presented an opportunity to bring the extended network of Teammates (employees), Dealer Principals and front-line sales staff together for the first time for one unforgettable experience: Toyota Powerhouse.</p> </div></div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile back-and-forth"><div class="wp-block-media-text__content"> <p>Celebrating the strength of the business through its people, this multi-day, multi-sensory program included a series of bespoke, interactive displays that highlighted how each of the different divisions within the business contribute to its overall ongoing success — broadening knowledge across Toyota’s teams and further heroing the vital role they each play.</p> </div><figure class="wp-block-media-text__media"><img decoding="async" width="1296" height="863" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-72-1296x863.jpg" alt="" class="wp-image-6328 size-full" srcset="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-72-1296x863.jpg 1296w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-72-300x200.jpg 300w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-72-768x511.jpg 768w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-72-1536x1023.jpg 1536w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-72-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure></div> <div class="wp-block-media-text alignwide is-stacked-on-mobile back-and-forth"><figure class="wp-block-media-text__media"><img decoding="async" width="1296" height="863" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-7-1296x863.jpg" alt="" class="wp-image-6329 size-full" srcset="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-7-1296x863.jpg 1296w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-7-300x200.jpg 300w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-7-768x511.jpg 768w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-7-1536x1023.jpg 1536w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-7-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure><div class="wp-block-media-text__content"> <p>An awe-inspiring business plenary, combining automated staging, a massive LED screen and dynamic show craft to deliver an amazing line-up of ‘All-New’ product reveals, kicked off with an incredible Welcome to Country and Opening Performance featuring Australian indigenous guitarist Chris Tamwoy.</p> </div></div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile back-and-forth"><div class="wp-block-media-text__content"> <p>This was followed by a series of inspiring presentations and exciting new vehicle reveals that highlighted the future-focus of the Toyota Motor Corporation.</p> <p>To cap off the event, a modern, sophisticated and elegant gala experience brought guests together for an evening of celebration with an iconic Australian band rocking the venue until closing.</p> </div><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1296" height="863" src="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-28-1296x863.jpg" alt="" class="wp-image-6330 size-full" srcset="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-28-1296x863.jpg 1296w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-28-300x200.jpg 300w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-28-768x511.jpg 768w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-28-1536x1023.jpg 1536w, https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/Toyota_Powerhouse-Highlights-28-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure></div> <h2 class="wp-block-heading has-medium-font-size">Discussing the event with attendees in the days that followed:</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:20px"></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-341483c3ecf9acee5953572b9079a135">82%</h2> <p>reported that they felt confident in Toyota’s overall launch plans following the event</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-de41c8320f6f23561c5a1c2ae377bdcb">83%</h2> <p>rated their National Dealer Conference experience 5 out of 5</p> 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