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class="swm-main-container swm-site-content swm-css-transition" > <div class="swm-container swm-layout-full-width swm-post-sidebar-page" > <div class="swm-column swm-custom-two-third"> <div class="swm-posts-list"> <div id="swm-item-entries" class="swm-row"> <article class="post-entry swm-blog-post post-12519 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-email-marketing category-influencer-marketing category-marketing category-online-marketing category-social-media tag-branding tag-content-creation tag-content-marketing tag-email-marketing tag-influencer-marketing-2 tag-marketing tag-marketing-campaigns tag-marketing-plans tag-marketing-trends" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/" title="Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns"><img fetchpriority="high" width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/12/Jan25_BlogPost_FeaturedImage-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>January 6, 2025</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mburns/">McKenzie Burns</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>224 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="12519"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/" >Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/start-the-new-year-strong-marketing-tips-to-supercharge-your-campaigns/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-12439 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-email-marketing category-marketing tag-content-marketing tag-digital-marketing tag-email-marketing tag-marketing-strategy" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/email-marketing-in-2025-fresh-strategies-for-getting-the-most-out-of-your-campaigns/" title="Email Marketing in 2025: Fresh Strategies for Getting the Most Out of Your Campaigns"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/11/Nov_BlogPost_FeaturedImage-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>November 13, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mburns/">McKenzie Burns</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/email-marketing-in-2025-fresh-strategies-for-getting-the-most-out-of-your-campaigns/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>363 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="12439"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/email-marketing-in-2025-fresh-strategies-for-getting-the-most-out-of-your-campaigns/" >Email Marketing in 2025: Fresh Strategies for Getting the Most Out of Your Campaigns</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As we look toward 2025, email marketing is going through some seriously cool changes. Gone are the days of basic email blasts that hit everyone’s inbox the same way. Now, it’s all about creating experiences that feel personal, timely, and relevant. With new tech and changing audience expectations, marketers (especially [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/email-marketing-in-2025-fresh-strategies-for-getting-the-most-out-of-your-campaigns/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11504 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-healthcare-marketing-resources category-marketing tag-branded-content-series tag-changemakers tag-content-marketing tag-marketing tag-senior-housing-news tag-yardi" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/" title="How Yardi Builds Buzz With Branded Content Series"><img width="770" height="404" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-300x157.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-768x403.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-600x315.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-280x147.png 280w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 15, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mlindner/">Matt Lindner</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>786 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11504"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/" >How Yardi Builds Buzz With Branded Content Series</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Finding the right partner is just as important in business as it is in life.  When it came to telling their story, integrated senior living management software provider Yardi found its perfect match in Senior Housing News. That union produced the Changemakers series that has helped Yardi expand its reach [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11385 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" title="The Advantages of Prioritizing Audience-Centric B2B Content"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 6, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>954 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11385"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" >The Advantages of Prioritizing Audience-Centric B2B Content</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In today&#8217;s competitive B2B landscape, prioritizing audience-centric content can give your business a significant edge. By understanding your target audience and tailoring your content to meet their specific needs and preferences, you can drive engagement, build trust, and ultimately boost your bottom line. Understanding the Importance of Audience-Centric B2B Content [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11274 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-online-marketing category-social-media category-sprout-social tag-blog tag-content-creation tag-content-marketing tag-digital-marketing tag-marketing tag-social-media tag-social-media-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/" title="4 Steps to Find the Perfect Social Media Management Tool"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/Untitled-design-2024-02-16T160231.194-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 16, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/fbarrett/">Frankie Barrett</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1146 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11274"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">2</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/" >4 Steps to Find the Perfect Social Media Management Tool</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11261 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-influencer-marketing category-marketing category-social-media tag-b2b tag-influencer tag-influencer-marketing-2 tag-linkedin tag-tiktok" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/" title="The Impact of Influencer Marketing in the World of B2B"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 13, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/kpolansky/">Kayla Polansky</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>914 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11261"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/" >The Impact of Influencer Marketing in the World of B2B</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11025 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-custom-integration category-facebook-social-media category-featured category-instagram category-marketing category-mobile-apps category-social-media category-twitter-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/" title="Unraveling Threads: How B2B Digital Marketers Can Leverage Meta&#8217;s New Social Media Platform"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/08/Threads-Blogpost-Image-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 23, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/dfilipski/">Drew Filipski</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>2345 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11025"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/" >Unraveling Threads: How B2B Digital Marketers Can Leverage Meta&#8217;s New Social Media Platform</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Staying ahead of emerging platforms and trends is crucial to effectively grow and engage with your target audiences. In the world of B2B digital marketing, we manage multiple different social media platforms each day (Instagram, Twitter, Facebook, LinkedIn, etc.) to maximize our brand and clients’ potential. And now, another one [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10972 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-marketing category-search-marketing category-seo-search-marketing category-web-metrics tag-ai tag-chatgbt tag-google tag-machine-learning tag-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" title="Why You Still Need to Value SEO, Despite ChatGPT On the Rise"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Why you need to value SEO, despite ChatGPT" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 30, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1529 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10972"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">3</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" >Why You Still Need to Value SEO, Despite ChatGPT On the Rise</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples&#8217; interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10963 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-featured category-marketing category-web-tech tag-ai tag-b2b tag-blog tag-chatgpt tag-digital-marketing tag-linkedin tag-machine-learning tag-online" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/why-chatgpt-wont-replace-b2b-marketers/" title="Why ChatGPT Won’t Replace B2B Marketers"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/ChatGPT-770-×-500-px.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/ChatGPT-770-×-500-px.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/ChatGPT-770-×-500-px-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/ChatGPT-770-×-500-px-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/ChatGPT-770-×-500-px-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/ChatGPT-770-×-500-px-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 28, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/fbarrett/">Frankie Barrett</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/why-chatgpt-wont-replace-b2b-marketers/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1103 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10963"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/why-chatgpt-wont-replace-b2b-marketers/" >Why ChatGPT Won’t Replace B2B Marketers</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/why-chatgpt-wont-replace-b2b-marketers/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10955 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/social-media-community-management-101/" title="Social Media Community Management 101"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 26, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/social-media-community-management-101/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1177 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10955"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/social-media-community-management-101/" >Social Media Community Management 101</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/social-media-community-management-101/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10914 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/" title="Trends and Technologies Shaping the Future of B2B Marketing"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 14, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/dfilipski/">Drew Filipski</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1275 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10914"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/" >Trends and Technologies Shaping the Future of B2B Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In today&#8217;s rapidly evolving digital landscape, B2B marketers are constantly seeking innovative ways to connect with their target audience. With emerging advanced technologies and increasing reliance on various social media platforms, it’s no surprise that fresh, exciting trends are shaping the future of how we approach B2B marketing. And although [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10685 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-marketing category-search-marketing category-seo-search-marketing category-web-metrics" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" title="How to Optimize for User Behavior and User Experience"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="User Behavior and User Experience" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2-768x499.png 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 3, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1445 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10685"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">4</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" >How to Optimize for User Behavior and User Experience</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Optimizing for user behavior and user experience is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10664 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/" title="Answering the What, Why and How of B2B Marketing"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px.jpg 850w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px-300x205.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px-768x524.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 27, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/fbarrett/">Frankie Barrett</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1221 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10664"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/" >Answering the What, Why and How of B2B Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10539 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-online-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/" title="Creating Your Masterpiece B2B Marketing Plan"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/scott-graham-5fNmWej4tAA-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 5, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/jallen/">Jackson Allen</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1333 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10539"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/" >Creating Your Masterpiece B2B Marketing Plan</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10531 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-marketing category-online-marketing category-social-media category-twitter-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/" title="10 Video Marketing Facts B2B Marketers Should Live By"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="corporate video marketing" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1.jpg 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1-300x195.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1-768x499.jpg 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 4, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1802 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10531"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/" >10 Video Marketing Facts B2B Marketers Should Live By</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you&#8217;re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10499 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising-2 category-advertising-opportunities category-content-marketing category-linkedin-social-media category-marketing category-networking category-online-marketing category-robobusiness category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/" title="The Advantage of Inside Influencers"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/09/influencers-g21c02b702_1920-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 21, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1423 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10499"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/" >The Advantage of Inside Influencers</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves.  First, let’s define an influencer; as a person with the ability to [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10358 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-marketing category-online-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/fitting-pr-into-digital-marketing/" title="Fitting PR into Digital Marketing"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/07/firmbee-com-gcsNOsPEXfs-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>July 1, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/jallen/">Jackson Allen</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/fitting-pr-into-digital-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1349 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10358"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/fitting-pr-into-digital-marketing/" >Fitting PR into Digital Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/fitting-pr-into-digital-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10339 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-design category-instagram category-linkedin-social-media category-marketing category-pinterest-social-media category-twitter-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/" title="Successfully Communicating Your Brand Through Graphics"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/06/emily-bernal-v9vII5gV8Lw-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 29, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/spipik/">Shannon Pipik</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1806 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10339"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/" >Successfully Communicating Your Brand Through Graphics</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them.  In a B2B digital [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10306 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-online-marketing category-social-media category-webinars tag-b2b tag-blog tag-blogging tag-content-creation tag-content-marketing tag-digital-marketing tag-facebook tag-gifs tag-graphics tag-images tag-linkedin tag-online-marketing tag-podcasts tag-press-releases tag-social-media tag-social-media-marketing tag-twitter tag-unboxing-videos tag-webinar tag-webinars-2 tag-wtwh tag-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-multimedia-pieces-can-take-your-online-content-up-a-notch/" title="How Multimedia Pieces Can Take Your Online Content Up a Notch"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/06/firmbee-com-SpVHcbuKi6E-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 27, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/oboris/">Olivia Boris</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-multimedia-pieces-can-take-your-online-content-up-a-notch/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1400 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10306"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-multimedia-pieces-can-take-your-online-content-up-a-notch/" >How Multimedia Pieces Can Take Your Online Content Up a Notch</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-multimedia-pieces-can-take-your-online-content-up-a-notch/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10182 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-google-analytics category-marketing category-online-marketing category-search-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/" title="The B2B Digital Marketer Creation Process"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/04/nick-morrison-FHnnjk1Yj7Y-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>April 1, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/spipik/">Shannon Pipik</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1483 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10182"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/" >The B2B Digital Marketer Creation Process</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a [&hellip;]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <div class="clear"></div> </div> <div class="clear"></div> <div class="swm-pagination-wrap"><div class="swm-pagination"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/marketing/page/2/">2</a> <a class="next page-numbers" href="https://marketing.wtwhmedia.com/category/marketing/page/2/"><span class="swm_pg_next"></span> <i class="fas fa-angle-double-right"></i></a><div class="clear"></div></div></div> </div> <div class="clear"></div> <div class="clear"></div> </div> <aside class="swm-column sidebar swm-css-transition swm-sticky-sidebar" id="sidebar"> <div class="theiaStickySidebar"> <div class="clear"></div> </div> </aside> </div> <div class="clear"></div> </div> <!-- .swm-main-container --> <footer class="footer swm-css-transition" id="footer"> <div class="swm-container"> <div class="swm-large-footer col-3"> <div class="swm-f-widget"> <div id="media_image-2" class="widget widget_media_image"><div class="swm-footer-widget"><div class="swm-widget-content"><img width="288" height="100" src="https://marketing.wtwhmedia.com/wp-content/uploads/2016/09/wtwh-media-marketing-lab.png" class="image wp-image-7256 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /><div class="clear"></div></div></div></div><div id="custom_html-8" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><div class="textwidget custom-html-widget">WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. 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