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/></center></div></div></div></div></div><div class="seo-guides-nav"><div class="wrap"><div class="title"><a href="https://ahrefs.com/es/seo" style="color:#fff">Empieza aquí</a></div> <a class="item" href="https://ahrefs.com/blog/es/como-funcionan-motores-de-busqueda/"><span class="number">1</span><span class="text">¿Qué son los motores de búsqueda?</span> </a><a class="item" href="https://ahrefs.com/blog/es/seo-basico/"><span class="number">2</span><span class="text">Fundamentos de SEO</span> </a><a class="item" href="https://ahrefs.com/blog/es/investigacion-de-palabras-clave/"><span class="number">3</span><span class="text">Keyword research</span> </a><a class="item" href="https://ahrefs.com/blog/es/contenido-seo/"><span class="number">4</span><span class="text">Contenido SEO</span> </a><a class="item" href="https://ahrefs.com/blog/es/on-page-seo/"><span class="number">5</span><span class="text">SEO On-Page</span> </a><span class="item selected"><span class="number">6</span><span class="text">Link Building</span> </span><a class="item" href="https://ahrefs.com/blog/es/seo-tecnico/"><span class="number">7</span><span class="text">SEO técnico</span> </a></div><div class="wrap-mobile"><div class="title"><a href="https://ahrefs.com/seo" style="color:#fff">Empieza aquí</a></div> <span class="post-date post-hlang-picker"> <span class="dropdown"> <button class="post-hlang-picker-toggle" id="seoChapterPicker" type="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> <span class="item selected"><span class="number">6</span><span>Link Building</span></span><span class="caret"></span> </button><ul class="dropdown-menu" aria-labelledby="seoChapterPicker"><li><a href="https://ahrefs.com/blog/es/como-funcionan-motores-de-busqueda/">1. ¿Qué son los motores de búsqueda?</a></li><li><a href="https://ahrefs.com/blog/es/seo-basico/">2. Fundamentos de SEO</a></li><li><a href="https://ahrefs.com/blog/es/investigacion-de-palabras-clave/">3. Keyword research</a></li><li><a href="https://ahrefs.com/blog/es/contenido-seo/">4. Contenido SEO</a></li><li><a href="https://ahrefs.com/blog/es/on-page-seo/">5. SEO On-Page</a></li><li><a href="https://ahrefs.com/blog/es/link-building/">6. Link Building</a></li><li><a href="https://ahrefs.com/blog/es/seo-tecnico/">7. SEO técnico</a></li></ul> </span> </span></div></div><div class="post-container"><div class="reading-progress"><div></div></div><div class="container top-inner" id="chapter-intro"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><div class="post-content"><div><div class="author-desktop"><div id="author-block"><div class="author-meta"><div class="author-avatar"><img src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2020/12/Tim_ava-425x425.jpg" width="85" height="85" alt="Tim Soulo" class="lazy lazy-hidden avatar avatar-85 wp-user-avatar wp-user-avatar-85 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/es/wp-content/uploads/2020/12/Tim_ava-425x425.jpg" width="85" height="85" alt="Tim Soulo" class="avatar avatar-85 wp-user-avatar wp-user-avatar-85 alignnone photo" /></noscript></div><div class="author-name author-name-guide"> <a href="https://ahrefs.com/blog/es/author/tim-soulo/" title="Posts by Tim Soulo" rel="author">Tim Soulo</a></div><div class="author-desc"> Tim es el CMO y Asesor de Producto de Ahrefs pero lo más importante es que es el mayor fanboy y el verdadero evangelizador de la compañía.</div><div class="author-social"> <a href="https://twitter.com/timsoulo" target="_blank" rel="noopener nofollow" aria-label="Twitter"><i class="fa fa-twitter"></i></a><a href="https://facebook.com/timsoulo" target="_blank" rel="noopener nofollow" aria-label="Facebook"><i class="fa fa-facebook"></i></a><a href="https://linkedin.com/in/timsoulo" target="_blank" rel="noopener nofollow" aria-label="LinkedIn"><i class="fa fa-linkedin"></i></a></div></div></div><div id="nav-art-stats"></div><div class="post-navigation2"><div class="article-stats-new"><div><div class="title"><div class="icon-stat"></div><div><div class="bold">Rendimiento de los artículos</div><div>Datos de Ahrefs</div></div></div></div><ul class="site"><li><div class="holder"><div class="name">Tráfico orgánico <i class="ahrefs-icon-info" data-position="top" data-tip="tooltip__ce__searchTraffic"></i></div><div class="state"><a href="https://ahrefs.com/traffic-checker/?input=https%3A%2F%2Fahrefs.com%2Fblog%2Fes%2Flink-building%2F&mode=exact" target="_blank">189</a></div></div></li><li><div class="holder"><div class="name">Sitios web que enlazan <i class="ahrefs-icon-info" data-position="top" data-tip="tooltip__ce__referringDomain"></i></div><div class="state"><a href="https://ahrefs.com/backlink-checker/?input=https%3A%2F%2Fahrefs.com%2Fblog%2Fes%2Flink-building%2F&mode=exact" target="_blank">11</a></div></div></li></ul><div class="sign-up-from-performance"> <a class="btn-primary orange" href="https://ahrefs.com/pricing">Regístrate en Ahrefs</a><div class="text">Obtén métricas SEO de cualquier sitio web o URL.</div></div><div id="tooltip__ce__referringDomain" class="hide"><p class="text-xs-left">El número de sitios web que enlazan a este artículo</p></div><div id="tooltip__ce__searchTraffic" class="hide"><p class="text-xs-left">El tráfico de búsqueda orgánica mensual estimado de este post.</p></div></div></div></div></div><div id="nav-anchor"></div> <span><div class="intro-txt"><span style="font-weight: 400;">Estás aquí porque necesitas enlaces.</span></div><p><span style="font-weight: 400;">Seguramente ya hayas escuchado que los enlaces (o </span><i><span style="font-weight: 400;">backlinks</span></i><span style="font-weight: 400;">) ayudan a tu web a posicionarse mejor en Google. Y quieres aprender a conseguir enlaces a tu web. </span></p><p><span style="font-weight: 400;">Pues resulta que nosotros (Ahrefs) llevamos más de 10 años creando herramientas para que los profesionales puedan hacer </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> (entre otras cosas). Así que podemos decir que sabemos unas cuantas cosas sobre cómo conseguir enlaces.</span></p><p><span style="font-weight: 400;">En esta guía, hemos recopilado nuestros conocimientos y hemos intentado explicar todos los entresijos del </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> de forma fácil para que puedas ponerlos en práctica. </span></p><p><span style="font-weight: 400;">Pero antes de empezar, aquí tienes unas pinceladas para ir abriendo boca: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Si tienes una web nueva, lo mejor es empezar consiguiendo algunas decenas de enlaces de base.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ayuda mucho tener una relación previa con la persona responsable de una web antes de pedirle un enlace.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">La gente enlaza a páginas que son interesantes y útiles. Así que si tu página no lo es, te costará mucho conseguir enlaces.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Los enlaces de páginas relevantes en webs con autoridad son los que más influyen en tu posicionamiento en Google.</span></li></ul><div class="chapter-list"><div class="h2">Contents</div><div class="main-block" id="chapterList"></div></div><p></p> </span></div></div></div></div><div class="post-container"><div class="container top-inner"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><div class="post-content"><div id="nav-anchor"></div><div class="post-navigation-left guides-menu no-content" id="guides_menu"><div><div class="nav-title">Empieza aquí</div><ul><li><a class="item" href="https://ahrefs.com/blog/es/como-funcionan-motores-de-busqueda/"> <span class="number">1</span><span class="text">¿Qué son los motores de búsqueda?</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/es/seo-basico/"> <span class="number">2</span><span class="text">Fundamentos de SEO</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/es/investigacion-de-palabras-clave/"> <span class="number">3</span><span class="text">Keyword research</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/es/contenido-seo/"> <span class="number">4</span><span class="text">Contenido SEO</span> </a></li><li><a class="item" href="https://ahrefs.com/blog/es/on-page-seo/"> <span class="number">5</span><span class="text">SEO On-Page</span> </a></li><li><span class="item selected"> <span class="number">6</span><span class="text">Link Building</span> </span><div id="navigation_left"><ul></ul></div></li><li><a class="item" href="https://ahrefs.com/blog/es/seo-tecnico/"> <span class="number">7</span><span class="text">SEO técnico</span> </a></li></ul></div></div> <span><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Los fundamentos del link building" data-chapter="Los fundamentos del link building" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/6.svg" data-num="1" data-section="fundamentos-link-building"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/6.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/6.svg"></noscript></div><div class="content"><span class="ch">Part 1</span><h2><p>Los fundamentos del link building</p></h2></div></div></div><p><span style="font-weight: 400;">Puedes imaginar los enlaces como si fueran votos. Cuando otras webs enlazan a tu página, es un indicio para Google de que tu página es importante. En esencia, de eso trata el </span><a href="https://es.wikipedia.org/wiki/PageRank?useskin=vector"><span style="font-weight: 400;">algoritmo PageRank</span></a><span style="font-weight: 400;"> de Google. </span></p><p><span style="font-weight: 400;">Por tanto, cuantos más enlaces de alta calidad tenga una página, más alto tenderá a posicionar en Google. Y si quieres superarla con tu propia página, probablemente tendrás que conseguir más enlaces de los que tiene la página mejor posicionada. </span></p><div id="attachment_14837" style="width: 1610px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-14837" class="lazy lazy-hidden wp-image-14837 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento.png" alt="Los enlaces te ayudan a posicionar mejor en Google" width="1600" height="1189" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento-572x425.png 572w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento-768x571.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento-1536x1141.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"><noscript><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-14837" class="wp-image-14837 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento.png" alt="Los enlaces te ayudan a posicionar mejor en Google" width="1600" height="1189" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento-572x425.png 572w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento-768x571.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/1-enlaces-posicionamiento-1536x1141.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></noscript><p id="caption-attachment-14837" class="wp-caption-text">Los enlaces ayudan a las páginas a posicionarse mejor en los resultados de búsqueda de Google.</p></div><p><span style="font-weight: 400;">Obviamente, he simplificado mucho. Obtener el puesto número 1 en Google tiene muchos más matices que simplemente conseguir más enlaces, porque los enlaces no son la única señal de posicionamiento que utiliza Google. Pero es </span><a href="https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882"><span style="font-weight: 400;">una señal muy </span></a><span style="font-weight: 400;">potente y tiene una influencia muy directa en tu posicionamiento. </span></p><p><span style="font-weight: 400;">Así que… ¿Qué es el </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> y cómo se hace? </span></p><p><i><span style="font-weight: 400;">Link building</span></i><span style="font-weight: 400;"> es el proceso de conseguir que otras webs enlacen a páginas de tu web. Su finalidad es aumentar la “autoridad” de tus páginas a los ojos de Google, con el objeto de que esas páginas se posicionen mejor y atraigan más tráfico de búsqueda. </span></p><p><span style="font-weight: 400;">Vamos a profundizar un poco más.</span></p><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Cómo conseguir enlaces" data-chapter="Cómo conseguir enlaces" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/7.svg" data-num="2" data-section="como-conseguir-enlaces"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/7.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/7.svg"></noscript></div><div class="content"><span class="ch">Part 2</span><h2><p>Cómo conseguir enlaces</p></h2></div></div></div><p><span style="font-weight: 400;">Conceptualmente, la mayoría de las estrategias de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> se encuadran dentro de uno de estos cuatro grupos: </span></p><ol><li style="font-weight: 400;" aria-level="1"><b>Añadir enlaces.</b><span style="font-weight: 400;"> Cuando vas a una web y añades manualmente tu enlace. </span></li><li style="font-weight: 400;" aria-level="1"><b>Pedir enlaces.</b><span style="font-weight: 400;"> Cuando envías correos electrónicos a las personas responsables de webs que son relevantes en tu caso y les pides que te enlacen. </span></li><li style="font-weight: 400;" aria-level="1"><b>Comprar enlaces.</b><span style="font-weight: 400;"> Lo mismo de antes, pero ofreciendo dinero (o alguna otra forma de compensación). </span></li><li style="font-weight: 400;" aria-level="1"><b>Ganar enlaces.</b><span style="font-weight: 400;"> Se refiere a crear y promocionar algo de tanto valor que la gente lo enlace de forma natural. </span></li></ol><figure class="wp-block-image is-style-default"></figure><div id="attachment_14838" style="width: 1610px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14838" class="lazy lazy-hidden wp-image-14838 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA.png" alt="4 formas de hacer link building" width="1600" height="820" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA-680x349.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA-768x394.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA-1536x787.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"><noscript><img decoding="async" aria-describedby="caption-attachment-14838" class="wp-image-14838 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA.png" alt="4 formas de hacer link building" width="1600" height="820" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA-680x349.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA-768x394.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/How-to-get-backlinks-SPA-1536x787.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></noscript><p id="caption-attachment-14838" class="wp-caption-text">Cómo conseguir enlaces.</p></div><p><span style="font-weight: 400;">También puedes contratar a un profesional con experiencia en </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> (o a una agencia especializada en </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">) para que lo haga en tu lugar. Y eso es lo que muchos profesionales de marketing digital y empresas acaban haciendo porque, independientemente de la táctica que elijas, conseguir enlaces da mucho trabajo. </span></p><p><span style="font-weight: 400;">Pero incluso si decides subcontratar el </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">, te resultará muy útil contar con algunos conocimientos básicos sobre cómo se hace. De este modo, podrás ver si la persona que has contratado está haciendo bien su trabajo o no. </span></p><p><span style="font-weight: 400;">Echemos un vistazo más de cerca a cada uno de los cuatro grupos. </span></p><h3><b>1. Añadir enlaces</b></h3><p><span style="font-weight: 400;">Es cuando vas a un sitio web que no es de tu propiedad y pones manualmente tu enlace allí. </span></p><p><span style="font-weight: 400;">Las tácticas más comunes que encajan en esta categoría son: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creación de perfiles sociales.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Darse de alta en directorios de empresas.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Registrarse en páginas de reviews.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Publicar en foros, comunidades y sitios de preguntas y respuestas.</span></li></ul><p><span style="font-weight: 400;">Conseguir enlaces mediante estas tácticas es muy fácil. Y por eso mismo, estos enlaces suelen tener poco o ningún valor a los ojos de Google. </span></p><p><span style="font-weight: 400;">Este tipo de enlaces apenas te dan ninguna ventaja competitiva. Si puedes ir a un sitio web y colocar allí manualmente tu enlace, también pueden hacerlo tus competidores. </span></p><p><span style="font-weight: 400;">A pesar de lo dicho, este grupo de tácticas de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> no debe ignorarse por completo. De hecho, algunos profesionales del </span><i><span style="font-weight: 400;">link building </span></i><span style="font-weight: 400;">prefieren empezar con este tipo de enlaces cuando trabajan con una web nueva. </span></p><p><span style="font-weight: 400;">Esta actividad se conoce como conseguir “enlaces de base”. </span></p><p><span style="font-weight: 400;">Piénsalo. La mayoría de las empresas tienen cuentas de su marca en las principales redes sociales, así como ficha en los principales directorios de empresas y sitios de opiniones (Yelp, Tripadvisor, Sortlist, Trustpilot, ProductHunt, Glassdoor, etc.). Y todas estas páginas contienen un enlace a su web. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14839" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/2-perfil-ahrefs-x-twitter.png" alt="Captura de pantalla del perfil de Ahrefs en Español en X-Twitter, con un enlace a nuestra página web" width="631" height="545" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/2-perfil-ahrefs-x-twitter.png 631w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/2-perfil-ahrefs-x-twitter-492x425.png 492w" sizes="(max-width: 631px) 100vw, 631px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14839" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/2-perfil-ahrefs-x-twitter.png" alt="Captura de pantalla del perfil de Ahrefs en Español en X-Twitter, con un enlace a nuestra página web" width="631" height="545" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/2-perfil-ahrefs-x-twitter.png 631w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/2-perfil-ahrefs-x-twitter-492x425.png 492w" sizes="(max-width: 631px) 100vw, 631px"></noscript><p><span style="font-weight: 400;">Google presta claramente atención a estas páginas de perfil. Si echas un vistazo al panel “Conocimiento” de Ahrefs (a continuación tienes una captura de pantalla), te darás cuenta de que se muestran enlaces a nuestros perfiles sociales. Y no fuimos nosotros quienes los añadimos. Google identificó nuestros perfiles sociales por su cuenta y los vinculó a la marca Ahrefs como parte de su </span><a href="https://support.google.com/knowledgepanel/answer/9787176?hl=es"><span style="font-weight: 400;">gráfico de conocimiento</span></a><span style="font-weight: 400;"> (también conocido como </span><i><span style="font-weight: 400;">knowledge graph,</span></i><span style="font-weight: 400;"> en inglés).</span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14840" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales.png" alt="Búsqueda en Google de Ahrefs: aparecen los perfiles sociales de la marca" width="1044" height="545" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales.png 1044w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales-680x355.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales-768x401.png 768w" sizes="(max-width: 1044px) 100vw, 1044px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14840" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales.png" alt="Búsqueda en Google de Ahrefs: aparecen los perfiles sociales de la marca" width="1044" height="545" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales.png 1044w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales-680x355.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/3-perfiles-sociales-768x401.png 768w" sizes="(max-width: 1044px) 100vw, 1044px"></noscript><p><span style="font-weight: 400;">Sí, este tipo de enlaces son </span><a href="https://ahrefs.com/blog/es/enlaces-nofollow/"><span style="font-weight: 400;">nofollow</span></a><span style="font-weight: 400;"> (no influyen en el posicionamiento) o muy, muy débiles. Lo que significa que apenas sirven de nada a la hora de posicionarse en Google. </span></p><p><span style="font-weight: 400;">Pero dado que el atributo “nofollow” se </span><a href="https://developers.google.com/search/blog/2019/09/evolving-nofollow-new-ways-to-identify?hl=es"><span style="font-weight: 400;">trata ahora como una sugerencia</span></a><span style="font-weight: 400;">, existe la posibilidad de que con el tiempo tus páginas de perfil acumulen algunos enlaces de calidad propios y puedan empezar a aportar un poco de valor SEO a tu web. </span></p><p><span style="font-weight: 400;">Por ejemplo, la página del perfil de Ahrefs en Twitter puede presumir de tener más de 9.500 enlaces, procedentes de más de 900 webs. Así que estoy bastante seguro de que tiene cierto “peso” a los ojos de Google. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14841" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/4-enlaces-perfil-twitter.png" alt="Enlaces al perfil de Twitter de Ahrefs" width="527" height="263" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/4-enlaces-perfil-twitter.png 527w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/4-enlaces-perfil-twitter-400x200.png 400w" sizes="(max-width: 527px) 100vw, 527px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14841" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/4-enlaces-perfil-twitter.png" alt="Enlaces al perfil de Twitter de Ahrefs" width="527" height="263" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/4-enlaces-perfil-twitter.png 527w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/4-enlaces-perfil-twitter-400x200.png 400w" sizes="(max-width: 527px) 100vw, 527px"></noscript><p><span style="font-weight: 400;">Dicho esto, no es necesario correr para dar de alta tu web en todas las redes sociales y directorios de empresas que encuentres. Estamos hablando simplemente de unas pocas docenas de ellas en las que es natural que tu empresa aparezca. Cualquier otra cosa sería una auténtica pérdida de tiempo. </span></p><p><span style="font-weight: 400;">Y la mejor forma de encontrar sitios web de calidad a los que añadir tu enlace es estudiar los enlaces de tus competidores. De lo que hablaremos con más detalle en apartados posteriores de esta guía.</span></p><h3><b>2. Pedir enlaces</b></h3><p><span style="font-weight: 400;">Es cuando te pones en contacto con otras webs y les pides un enlace. En SEO esto se suele denominar “</span><a href="https://ahrefs.com/blog/es/email-outreach/"><i><span style="font-weight: 400;">link outreach</span></i></a><span style="font-weight: 400;">” (difusión de enlaces, pero, normalmente, se emplea el término en inglés).</span></p><p><span style="font-weight: 400;">Sin embargo, no es posible que te dirijas a la gente de </span><i><span style="font-weight: 400;">revistacientificaimportante.com</span></i><span style="font-weight: 400;"> y les pidas que enlacen tu página con recetas de galletas. Sería raro, ¿no? Tienes que elegir webs que estén relacionadas de algún modo con tu página, ya que eso incrementará las posibilidades de que te tengan realmente en cuenta. </span></p><p><span style="font-weight: 400;">El proceso de recopilar una lista de sitios web relevantes a los que contactar se denomina “</span><a href="https://ahrefs.com/blog/link-prospecting/"><span style="font-weight: 400;">prospección de enlaces</span></a><span style="font-weight: 400;">” (de nuevo, es habitual referirse a esta actividad en inglés, como </span><i><span style="font-weight: 400;">link prospecting</span></i><span style="font-weight: 400;">). Y cuanto más esfuerzo inviertas en encontrar enlaces adecuados para tu objetivo, mayor será tu tasa de éxito. </span></p><p><span style="font-weight: 400;">Pero, en cualquier caso, ¿por qué otras webs (incluso aquellas que sean de tu sector) se molestarían en enlazarte? </span></p><p><span style="font-weight: 400;">Bueno, lo ideal es que les impresione tanto tu contenido o recurso que quieran compartirlo por iniciativa propia con quienes visitan su web (es decir, enlazarlo). </span></p><p><span style="font-weight: 400;">Pero no todas las páginas de tu web son obras maestras únicas dignas de mil enlaces. Así que los profesionales del SEO han ideado una serie de tácticas para persuadir a las personas responsables de otras webs para que añadan enlaces a sus páginas. </span></p><p><span style="font-weight: 400;">Incluimos aquí una breve lista de estas tácticas, junto con la lógica que las resume: </span></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/es/guest-blogging/"><b>Guest posting</b><span style="font-weight: 400;"> (autor invitado</span></a><span style="font-weight: 400;">). Escribe un artículo impresionante para otra web, desde el que podrás enlazar a tu página.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/es/como-obtener-backlinks/#1-la-tecnica-del-rascacielos"><b>Técnica del rascacielos</b></a><span style="font-weight: 400;">. Encuentra una página obsoleta (o peor) a la que muchas webs estén enlazando. Crea una mucho mejor en tu propia web. Luego compártela con todos los “enlazadores” (las personas que tenían enlaces a la página obsoleta, o peor).</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/resource-page-link-building/"><b>Consigue enlaces en páginas de recursos</b></a><span style="font-weight: 400;">. Busca páginas que enumeren recursos (contenidos, infografías, guías…) similares a los tuyos y pide que te añadan.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/es/como-obtener-backlinks/#4-broken-link-building"><b>Link building a partir de enlaces rotos</b></a><span style="font-weight: 400;">. Encuentra una página rota (que no funcione) que tenga muchos enlaces de otras webs. Crea una alternativa a ese contenido en tu propia web y avisa a las personas que enlazaban a la página rota.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/es/crear-enlaces-con-imagenes/"><b><i>Link building</i></b><b> con imágenes</b></a><span style="font-weight: 400;">. Busca webs que hayan utilizado tus imágenes sin la debida atribución y pídeles un enlace.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/haro-link-building/"><b>HARO</b></a><b> (en inglés) o </b><a href="https://www.reportaro.com/"><b>Reportaro</b></a><b> (</b><a href="https://ahrefs.com/blog/es/como-obtener-backlinks/#7-haro"><b>en español, para España</b></a><b>) y solicitudes de periodistas.</b><span style="font-weight: 400;"> Contribuye con una “cita de experto” para el artículo que están escribiendo.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/es/como-obtener-backlinks/#10-menciones-no-enlazadas"><b>Menciones sin enlace</b></a><span style="font-weight: 400;">. Pide que añadan a la mención de tu marca un enlace.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/blog/es/digital-pr/"><b>RR.PP.</b></a><span style="font-weight: 400;"> (relaciones públicas, o </span><i><span style="font-weight: 400;">PR</span></i><span style="font-weight: 400;">) Ofrece a los medios una noticia de interés para que la cubran.</span></li></ul><p><span style="font-weight: 400;">Pero, antes de seguir, una pequeña advertencia. </span></p><p><span style="font-weight: 400;">El razonamiento que hay detrás de cada una de estas tácticas puede parecer bastante justo y lógico, pero te sorprenderá lo bajo que es el porcentaje de éxito. Es decir, si consigues cinco enlaces a partir del envío cien correos electrónicos, puedes alegrarte. </span></p><p><span style="font-weight: 400;">Pero hay algo muy sencillo que puedes hacer para inclinar la balanza a tu favor. Se trata de entablar relaciones con personas de tu sector mucho antes de que necesites su ayuda. </span></p><p><span style="font-weight: 400;">Piénsalo. Si hoy recibieras un correo en frío (</span><i><span style="font-weight: 400;">cold email</span></i><span style="font-weight: 400;">) de una persona cualquiera pidiéndote un enlace, ¿te molestarías en contestar? Lo dudo. Pero, ¿y si ese correo procede de alguien con quien has hablado previamente en Twitter o a quien incluso has conocido en algún evento en persona? Es mucho más probable que prestes atención, ¿no? </span></p><p><span style="font-weight: 400;">Por lo tanto, si empiezas a conectar con gente de tu sector con antelación (e incluso si puedes hacerles pequeños favores), será más fácil cuando les pidas un enlace en el futuro. </span></p><p><span style="font-weight: 400;">He aquí un buen ejemplo de mi propia experiencia. Gael Breton de Authority Hacker se puso en contacto conmigo por primera vez en 2014. Eso fue antes incluso de que me uniera a Ahrefs: </span></p><div id="attachment_14842" style="width: 1180px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14842" class="lazy lazy-hidden wp-image-14842 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton.png" alt="Email de 2014 de Gael Breton " width="1170" height="386" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton.png 1170w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton-680x224.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton-768x253.png 768w" sizes="(max-width: 1170px) 100vw, 1170px"><noscript><img decoding="async" aria-describedby="caption-attachment-14842" class="wp-image-14842 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton.png" alt="Email de 2014 de Gael Breton " width="1170" height="386" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton.png 1170w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton-680x224.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/5-correo-gael-breton-768x253.png 768w" sizes="(max-width: 1170px) 100vw, 1170px"></noscript><p id="caption-attachment-14842" class="wp-caption-text">Ey, Tim, No estoy seguro de que me conozcas, nunca hemos hablado, pero llevo un tiempo leyendo tu blog. También escribo sobre marketing online en Authority Hacker.</p></div><p><span style="font-weight: 400;">Me gustó el trabajo de Gael, y desde entonces hemos mantenido el contacto. Esta es una de las razones por las que su sitio web tiene 137 enlaces desde ahrefs.com a fecha de hoy: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14843" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/6-enlaces-authority-hackers.png" alt="Enlaces de Ahrefs a Authority Hackers" width="744" height="423" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/6-enlaces-authority-hackers.png 744w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/6-enlaces-authority-hackers-680x387.png 680w" sizes="(max-width: 744px) 100vw, 744px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14843" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/6-enlaces-authority-hackers.png" alt="Enlaces de Ahrefs a Authority Hackers" width="744" height="423" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/6-enlaces-authority-hackers.png 744w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/6-enlaces-authority-hackers-680x387.png 680w" sizes="(max-width: 744px) 100vw, 744px"></noscript><p><span style="font-weight: 400;">Pero no me malinterpretes. Gael no me pedía enlaces de vez en cuando. Simplemente, seguíamos respectivamente nuestro trabajo. Y cuando publicaban algo digno de mención en Authority Hacker, yo me enteraba y lo compartía con nuestro equipo. Y al final terminábamos por incluir enlaces a sus contenidos. </span></p><p><span style="font-weight: 400;">Así es como las relaciones te ayudan a adquirir enlaces de forma natural. </span></p><h3><b>3. Comprar enlaces</b></h3><p><span style="font-weight: 400;">Esta es la forma más fácil de conseguir enlaces. Gran parte de las personas que gestionan una web estarán encantados de que les pagues por poner un enlace a tu web. </span></p><p><span style="font-weight: 400;">Pero intercambiar dinero (o cualquier otra cosa, en realidad) por enlaces es bastante arriesgado. </span><a href="https://developers.google.com/search/docs/essentials/spam-policies?hl=es#link-spam"><span style="font-weight: 400;">Google lo considera una manipulación de su algoritmo</span></a><span style="font-weight: 400;">. Y podría castigarte expulsando tu sitio web de los resultados de búsqueda. </span></p><p><span style="font-weight: 400;">Otro riesgo de la compra de enlaces viene simplemente de malgastar tu dinero en </span><a href="https://ahrefs.com/blog/bad-links/"><span style="font-weight: 400;">enlaces malos</span></a><span style="font-weight: 400;"> que no servirán de nada. </span></p><p><span style="font-weight: 400;">Dicho esto, no queremos enseñarte ninguna táctica que pueda poner en peligro tu negocio (o tu cartera). Así que en esta guía no habrá consejos sobre “cómo comprar enlaces de forma correcta”. </span></p><p><span style="font-weight: 400;">Sin embargo, debes saber que muchas personas del sector SEO compran enlaces para alcanzar sus objetivos de posicionamiento. Cuando empieces a investigar los vínculos de tus competidores y a ponerte en contacto con estas webs, tardarás poco en descubrir si han pagado por algunos enlaces. </span></p><h3><b>4. Ganar enlaces</b></h3><p><span style="font-weight: 400;">“Ganas” enlaces cuando otras personas enlazan a las páginas de tu web sin que tengas que pedírselo. Esto no ocurrirá a menos que tengas algo realmente digno de mención, algo que otros responsables de web quieran mencionar de forma voluntaria. </span></p><p><span style="font-weight: 400;">Aquí tienes algunas cosas que pueden hacer que las páginas de tu web merezcan un enlace: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Datos propios de tu empresa.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Resultados de experimentos (que requieran esfuerzos importantes).</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ideas únicas y opiniones firmes (es decir, liderazgo intelectual).</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Encuestas sectoriales.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Noticias de última hora.</span></li></ul><p><span style="font-weight: 400;">Por ejemplo, en 2017, utilizamos nuestros datos propios para llevar a cabo un estudio de investigación único, que respondía a una de las preguntas más frecuentes del SEO: “</span><a href="https://ahrefs.com/blog/how-long-does-it-take-to-rank/"><span style="font-weight: 400;">¿Cuánto tiempo se tarda en posicionar en Google?</span></a><span style="font-weight: 400;">”</span></p><p><span style="font-weight: 400;">A fecha de hoy, esta entrada de blog tiene más de 3.100 enlaces de unas 1.800 webs diferentes. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14844" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/7-enlaces-estudio-ahrefs.png" alt="Enlaces de nuestro estudio, en Ahrefs" width="527" height="275"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14844" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/7-enlaces-estudio-ahrefs.png" alt="Enlaces de nuestro estudio, en Ahrefs" width="527" height="275"></noscript><p><span style="font-weight: 400;">Incluso seis años después esta investigación sigue atrayendo nuevos enlaces. He aquí algunas menciones enlazadas de finales de este año: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14845" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes.png" alt="Ejemplos de enlaces recientes a nuestro análisis" width="1309" height="454" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes.png 1309w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes-680x236.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes-768x266.png 768w" sizes="(max-width: 1309px) 100vw, 1309px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14845" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes.png" alt="Ejemplos de enlaces recientes a nuestro análisis" width="1309" height="454" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes.png 1309w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes-680x236.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/8-enlaces-recientes-768x266.png 768w" sizes="(max-width: 1309px) 100vw, 1309px"></noscript><p><span style="font-weight: 400;">Pero no tienes que crear necesariamente ningún contenido. Tu negocio en sí mismo puede merecer enlaces. O los productos y servicios que ofreces. </span></p><p><span style="font-weight: 400;">Una buena parte de los enlaces al sitio web ahrefs.com proceden de personas que mencionan nuestros productos y nuestra empresa en lugar del contenido que publicamos. Aquí tienes unas cuantas menciones de enlaces que recibimos ayer mismo: </span><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14846" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina.png" alt="Ejemplos de enlaces recientes a nuestra página" width="1116" height="597" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina.png 1116w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina-680x364.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina-768x411.png 768w" sizes="(max-width: 1116px) 100vw, 1116px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14846" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina.png" alt="Ejemplos de enlaces recientes a nuestra página" width="1116" height="597" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina.png 1116w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina-680x364.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/9-enlaces-recientes-pagina-768x411.png 768w" sizes="(max-width: 1116px) 100vw, 1116px"></noscript><p><span style="font-weight: 400;">Pero la gente no puede enlazar a cosas que no sabe que existen. Así que por muy impresionante que sea tu página (o tu producto), tendrás que hacer algo para promocionarlo. Y cuantas más personas vean tu recurso, mayor será la probabilidad de que algunas de ellas decidan enlazarlo. </span></p><p><span style="font-weight: 400;">Hablaremos de esto en profundidad más adelante. </span></p><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="¿Qué enlaces marcan la diferencia?" data-chapter="¿Qué enlaces marcan la diferencia?" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/8.svg" data-num="3" data-section="que-enlaces-marcan-diferencia"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/8.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/8.svg"></noscript></div><div class="content"><span class="ch">Part 3</span><h2><p>¿Qué enlaces marcan la diferencia?</p></h2></div></div></div><p><span style="font-weight: 400;">Tipos distintos de enlaces tienen efectos diferentes en el posicionamiento de tu página en Google. Y nadie sabe con certeza cómo mide exactamente Google el valor de cada enlace individual. </span></p><p><span style="font-weight: 400;">Pero hay seis conceptos generales de evaluación de enlaces que la comunidad SEO considera ciertos. </span></p><div id="attachment_14847" style="width: 1610px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14847" class="lazy lazy-hidden wp-image-14847 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA.png" alt="Las características de un buen enlace" width="1600" height="1413" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA-481x425.png 481w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA-768x678.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA-1536x1356.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"><noscript><img decoding="async" aria-describedby="caption-attachment-14847" class="wp-image-14847 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA.png" alt="Las características de un buen enlace" width="1600" height="1413" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA-481x425.png 481w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA-768x678.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/What-makes-a-good-link-SPA-1536x1356.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></noscript><p id="caption-attachment-14847" class="wp-caption-text">Las características de un buen enlace.</p></div><h3><b>1. Autoridad</b></h3><p><span style="font-weight: 400;">Parece intuitivo que Google no trate igual un enlace del New York Times o El País que el del pequeño blog de viajes de tu amigo. Tanto NYT como El País son una autoridad mundialmente reconocida, y el blog de tu amigo no lo conocéis ni en vuestro grupo. </span></p><p><span style="font-weight: 400;">A lo largo de muchos años de hacer </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">, los profesionales SEO han reunido muchas pruebas empíricas de que los enlaces de sitios web más conocidos y con más autoridad tienen una mayor influencia en el posicionamiento de tu página en Google. </span></p><p><span style="font-weight: 400;">Pero, ¿cómo se mide la “autoridad” de una web? </span></p><p><span style="font-weight: 400;">Pues bien, según </span><a href="https://aira.net/state-of-link-building/link-building-measurement-and-reporting/"><span style="font-weight: 400;">una encuesta del sector realizada por Aira</span></a><span style="font-weight: 400;">, las métricas de autoridad de webs más populares son la </span><a href="https://ahrefs.com/blog/es/que-es-domain-rating/"><span style="font-weight: 400;">Clasificación del Dominio o Domain Rating (DR)</span></a><span style="font-weight: 400;"> de Ahrefs y la Autoridad de Dominio o Domain Authority (DA) de Moz. Las métricas desarrolladas internamente (que a menudo incluyen DR o DA) ocupan el tercer lugar. </span></p><div id="attachment_14848" style="width: 1048px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14848" class="lazy lazy-hidden wp-image-14848 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio.png" alt="Nuestra métrica de DR (Domain Rating), de Clasificación de Dominio, es la más popular entre profesionales SEO, según el informe de Aira: El Estado del Link Building de 2022" width="1038" height="798" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio.png 1038w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio-553x425.png 553w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio-768x590.png 768w" sizes="(max-width: 1038px) 100vw, 1038px"><noscript><img decoding="async" aria-describedby="caption-attachment-14848" class="wp-image-14848 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio.png" alt="Nuestra métrica de DR (Domain Rating), de Clasificación de Dominio, es la más popular entre profesionales SEO, según el informe de Aira: El Estado del Link Building de 2022" width="1038" height="798" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio.png 1038w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio-553x425.png 553w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/10-metricas-de-clasificacion-de-dominio-768x590.png 768w" sizes="(max-width: 1038px) 100vw, 1038px"></noscript><p id="caption-attachment-14848" class="wp-caption-text">Informe sobre el estado del link building en 2022. ¿Usas alguna métrica para medir la autoridad o calidad de un enlace?</p></div><p><span style="font-weight: 400;">De hecho, disponemos de una herramienta gratuita llamada </span><a href="https://ahrefs.com/es/website-authority-checker"><span style="font-weight: 400;">“Comprobador” de autoridad de sitios web</span></a><span style="font-weight: 400;">, que puedes utilizar para acceder a la métrica de Domain Rating de cualquier web: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14849" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs.png" alt="Métrica de Domain Rating en Ahrefs" width="1892" height="952" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs.png 1892w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-680x342.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-768x386.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-1536x773.png 1536w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-400x200.png 400w" sizes="(max-width: 1892px) 100vw, 1892px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14849" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs.png" alt="Métrica de Domain Rating en Ahrefs" width="1892" height="952" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs.png 1892w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-680x342.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-768x386.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-1536x773.png 1536w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/11-metrica-dr-ahrefs-400x200.png 400w" sizes="(max-width: 1892px) 100vw, 1892px"></noscript><p><span style="font-weight: 400;">Pero además de la autoridad de una web entera, también está la autoridad de la propia página que te enlaza. Que Google calcula con la ayuda del famoso </span><a href="https://ahrefs.com/blog/es/google-pagerank/"><span style="font-weight: 400;">algoritmo PageRank</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">En otras palabras, el algoritmo PageRank se basa en la premisa de que las páginas con más (y mejores) enlaces emiten un “voto” más fuerte.</span></p><div id="attachment_14850" style="width: 1610px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14850" class="lazy lazy-hidden wp-image-14850 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA.jpg" alt="Cómo funciona PageRank" width="1600" height="1557" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA.jpg 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA-437x425.jpg 437w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA-768x747.jpg 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA-1536x1495.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px"><noscript><img decoding="async" aria-describedby="caption-attachment-14850" class="wp-image-14850 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA.jpg" alt="Cómo funciona PageRank" width="1600" height="1557" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA.jpg 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA-437x425.jpg 437w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA-768x747.jpg 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/backlinks-cast-a-stronger-vote-SPA-1536x1495.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></noscript><p id="caption-attachment-14850" class="wp-caption-text">Las páginas que tienen más backlinks emiten un “voto” más fuerte que las que no tienen.</p></div><p><span style="font-weight: 400;">Aquí, en Ahrefs, tenemos nuestra propia métrica para medir la autoridad de la página. Se llama </span><a href="https://ahrefs.com/blog/ahrefs-seo-metrics/#section9"><span style="font-weight: 400;">Clasificación de URL o URL Rating (UR)</span></a><span style="font-weight: 400;">, y se calcula de forma bastante parecida al PageRank original. </span></p><p><span style="font-weight: 400;">La UR de esta misma página que estás leyendo es 11 (30 en la versión en inglés), y tiene enlaces de más de mil sitios web diferentes (es decir, de dominios) en inglés: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14851" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles.png" alt="UR del post en inglés sobre link building de ahrefs" width="1106" height="524" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles.png 1106w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles-680x322.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles-768x364.png 768w" sizes="(max-width: 1106px) 100vw, 1106px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14851" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles.png" alt="UR del post en inglés sobre link building de ahrefs" width="1106" height="524" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles.png 1106w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles-680x322.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/12-ur-post-en-ingles-768x364.png 768w" sizes="(max-width: 1106px) 100vw, 1106px"></noscript><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14852" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol.png" alt="UR del post en español sobre link building de ahrefs" width="1046" height="528" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol.png 1046w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol-680x343.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol-768x388.png 768w" sizes="(max-width: 1046px) 100vw, 1046px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14852" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol.png" alt="UR del post en español sobre link building de ahrefs" width="1046" height="528" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol.png 1046w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol-680x343.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/13-ur-post-espanol-768x388.png 768w" sizes="(max-width: 1046px) 100vw, 1046px"></noscript><p><span style="font-weight: 400;">Y hay algo más que debes saber sobre la autoridad. Si un </span><i><span style="font-weight: 400;">backlink </span></i><span style="font-weight: 400;">o enlace tiene asociado </span><a href="https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links?hl=es"><span style="font-weight: 400;">el atributo rel=“nofollow”</span></a><span style="font-weight: 400;">, lo más probable es que no emita un “voto” hacia el sitio web al que enlaza. </span></p><h3><b>2. Relevancia</b></h3><p><span style="font-weight: 400;">Si tienes un blog sobre salud y forma física, los enlaces de otras webs (y páginas) sobre el mismo tema tendrán más peso a los ojos de Google que los enlaces webs sobre coches o finanzas. </span></p><p><span style="font-weight: 400;">He aquí un extracto de la guía “</span><a href="https://www.google.com/intl/es/search/howsearchworks/how-search-works/ranking-results/"><span style="font-weight: 400;">Cómo funciona la búsqueda</span></a><span style="font-weight: 400;">” de Google que corrobora esta teoría (las negritas son mías): </span></p><p><span style="font-weight: 400;">Si </span><b>otros sitios web destacados sobre el tema </b><span style="font-weight: 400;">enlazan a la página, es una buena señal de que la información es de alta calidad. </span></p><p><span style="font-weight: 400;">Pero esto no significa que debas evitar conseguir enlaces de sitios web que no sean del mismo tema que el tuyo. No me imagino a ningún profesional SEO con experiencia diciendo: “No, por favor, no pongas un enlace a mi sitio web de recetas desde dreamhost.com, una web de alojamiento con DR 93”. </span></p><p><span style="font-weight: 400;">La cuestión es que, sea cual sea el tema de tu web, habrá docenas de temas que resulten perfectamente relevantes aunque no sean exactamente del mismo nicho o sector. </span></p><p><span style="font-weight: 400;">Por ejemplo, la nutrición es muy importante para la salud y la forma física. Así que sería perfectamente natural que las webs de fitness enlazaran artículos sobre alimentación. Y, si quieres hacer ejercicio con regularidad, tienes que encontrar tiempo en tu agenda, así que enlazar artículos sobre la gestión del tiempo no sería raro. </span></p><p><span style="font-weight: 400;">En otras palabras, la relevancia es un concepto bastante maleable. A menos, claro está, que intentes meter con calzador enlaces en lugares donde, claramente, no deben estar. </span></p><h3><b>3. Texto ancla (</b><b><i>anchor text</i></b><b>)</b></h3><p><span style="font-weight: 400;">Si aún no te has familiarizado con el término, “</span><a href="https://ahrefs.com/blog/anchor-text/"><span style="font-weight: 400;">texto ancla</span></a><span style="font-weight: 400;">”, se trata de un fragmento de texto en el que se puede hacer clic y que enlaza con otra página. En muchos casos, describe brevemente de qué trata la página enlazada. </span></p><p><span style="font-weight: 400;">No es de extrañar, por tanto, que Google utilice las palabras del texto ancla (o </span><i><span style="font-weight: 400;">anchor text</span></i><span style="font-weight: 400;">, en inglés) para comprender mejor de qué trata la página referenciada y para qué palabras clave merece posicionarse. De hecho, la </span><a href="http://infolab.stanford.edu/~backrub/google.html"><span style="font-weight: 400;">patente original del PageRank de Google</span></a><span style="font-weight: 400;"> habla de esto de forma bastante explícita (las negritas son mías):</span></p><p><span style="font-weight: 400;">Google emplea una serie de técnicas para mejorar la calidad de la búsqueda, como el rango de página, el </span><b>texto ancla </b><span style="font-weight: 400;">y la información que lo rodea. </span></p><p><span style="font-weight: 400;">Entonces, ¿cómo aprovechar el texto ancla al hacer </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">? </span></p><p><span style="font-weight: 400;">Pues es mejor que no lo hagas. Cuanto más intentes controlar cómo te enlazan las distintas páginas y metas con calzador todas las “palabras adecuadas” en el texto ancla de tus </span><i><span style="font-weight: 400;">backlinks</span></i><span style="font-weight: 400;">, mayor será la probabilidad de que Google sospeche de manipulación y te penalice por ello. Así que es mejor dejar que el autor de la página que enlaza decida cómo quiere referenciar tu página. </span></p><h3><b>4. Ubicación</b></h3><p><span style="font-weight: 400;">Ya en 2010, Bill Slawski </span><a href="https://www.seobythesea.com/2010/05/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/"><span style="font-weight: 400;">llamó </span><span style="font-weight: 400;">la atención</span></a><span style="font-weight: 400;"> sobre una </span><a href="https://patents.google.com/patent/US8117209B1/en"><span style="font-weight: 400;">patente de Google</span></a><span style="font-weight: 400;"> que describía un “Modelo del Internauta Razonable”. Este modelo explica cómo la probabilidad de que se haga clic en un enlace puede afectar a cuánta autoridad transfiere. Y esta probabilidad viene determinada principalmente por la ubicación del enlace en la página. </span></p><p><span style="font-weight: 400;">Supongamos una página web que consta de tres bloques: contenido, barra lateral y pie de página. Por regla general, los enlaces en el contenido reciben más clics porque el bloque de contenido es el que más atención recibe de los visitantes. </span></p><div id="attachment_14853" style="width: 1610px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14853" class="lazy lazy-hidden wp-image-14853 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links.png" alt="La importancia de la ubicación de los enlaces" width="1600" height="1422" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links-478x425.png 478w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links-768x683.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links-1536x1365.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"><noscript><img decoding="async" aria-describedby="caption-attachment-14853" class="wp-image-14853 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links.png" alt="La importancia de la ubicación de los enlaces" width="1600" height="1422" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links-478x425.png 478w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links-768x683.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/14-importancia-ubicacion-links-1536x1365.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></noscript><p id="caption-attachment-14853" class="wp-caption-text">Los enlaces situados en un lugar destacado pueden transferir más “autoridad”.</p></div><p><span style="font-weight: 400;">Otra cosa que puede afectar al CTR de un enlace es cuán arriba aparezca en la página. Es más probable que los lectores hagan clic en los enlaces situados al principio del artículo que en los situados al final. </span></p><h3><b>5. Destino</b></h3><p><span style="font-weight: 400;">Cuando haces </span><i><span style="font-weight: 400;">link building </span></i><span style="font-weight: 400;">a tu sitio web, hay tres destinos generales a los que puedes dirigirlos: </span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tu página principal o de inicio.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tus </span><a href="https://ahrefs.com/blog/linkable-assets/"><span style="font-weight: 400;">activos enlazables</span></a><span style="font-weight: 400;">.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Las páginas reales que necesitas para posicionarte bien en Google (normalmente llamadas “páginas monetizables” o </span><i><span style="font-weight: 400;">money pages</span></i><span style="font-weight: 400;">). </span></li></ol><p><span style="font-weight: 400;">Y, muy habitualmente, las páginas que necesitas posicionar son las mismas en las que es más difícil conseguir enlaces. </span></p><p><span style="font-weight: 400;">Esto se debe a que los responsables de los sitios web suelen preferir enlazar a páginas informativas o de contenido, en las que su público puede obtener valor de forma gratuita, en lugar de a páginas comerciales en las que es probable que se les ofrezca algún producto. </span></p><p><span style="font-weight: 400;">Por eso, una de las preguntas más habituales en SEO es: “¿Cómo conseguir enlaces a páginas aburridas?”. </span></p><p><span style="font-weight: 400;">Y la estrategia que suelen sugerir profesionales SEO con experiencia es conseguir muchos enlaces de calidad a tus “activos enlazables”, y luego transferir parte de esa “autoridad de enlace” a las “páginas monetizables” que quieres que tengan un buen posicionamiento en Google.</span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14854" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA.png" alt="Cómo transferir autoridad a las páginas “aburridas” o monetizables" width="1600" height="1081" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA-629x425.png 629w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA-768x519.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA-1536x1038.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14854" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA.png" alt="Cómo transferir autoridad a las páginas “aburridas” o monetizables" width="1600" height="1081" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA.png 1600w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA-629x425.png 629w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA-768x519.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/Boring-Page-SPA-1536x1038.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px"></noscript><p> </p><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Las mejores estrategias de link building" data-chapter="Las mejores estrategias de link building" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/9.svg" data-num="4" data-section="estrategias-link-building"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/9.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/9.svg"></noscript></div><div class="content"><span class="ch">Part 4</span><h2><p>Las mejores estrategias de <em>link building</em></p></h2></div></div></div><p><span style="font-weight: 400;">Existen muchas tácticas y estrategias diferentes para conseguir enlaces. Algunas pueden ser muy eficaces, mientras que otras ya no funcionan hoy en día y lo más probable es que solo te hagan perder tiempo. </span></p><p><span style="font-weight: 400;">Esto es lo que funciona realmente bien hoy, según nuestra experiencia: </span></p><h3><b>1. Replicar los enlaces de tu competencia</b></h3><p><span style="font-weight: 400;">Si alguien enlaza a tu competidor, es muy probable que también esté dispuesto a enlazarte a ti. </span></p><p><span style="font-weight: 400;">Una buena forma de poner en marcha esta estrategia es estudiar quién enlaza a las páginas de inicio reales de las webs de tu competencia. Estas personas mencionan a la empresa en su conjunto y no a una página web concreta, que quizá no tengas en tu web. </span></p><p><span style="font-weight: 400;">Por ejemplo, aquí tienes un par de páginas (con un tráfico de búsqueda decente) que enlazan con nuestra página principal: </span></p><div id="attachment_14855" style="width: 1994px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-14855" class="lazy lazy-hidden wp-image-14855 size-full" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs.png" alt="Páginas que enlazan a la home de Ahrefs" width="1984" height="640" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs.png 1984w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs-680x219.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs-768x248.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs-1536x495.png 1536w" sizes="(max-width: 1984px) 100vw, 1984px"><noscript><img decoding="async" aria-describedby="caption-attachment-14855" class="wp-image-14855 size-full" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs.png" alt="Páginas que enlazan a la home de Ahrefs" width="1984" height="640" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs.png 1984w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs-680x219.png 680w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs-768x248.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/15-enlaces-home-ahrefs-1536x495.png 1536w" sizes="(max-width: 1984px) 100vw, 1984px"></noscript><p id="caption-attachment-14855" class="wp-caption-text">Una captura de pantalla de <a href="https://ahrefs.com/es/site-explorer">Site Explorer</a>.</p></div><p><span style="font-weight: 400;">Como puedes ver, en ambos casos, Ahrefs se menciona justo al lado de otras herramientas de marketing, lo que no hace sino demostrar que pedir que te mencionen junto a tus competidores es algo razonable. </span></p><p><span style="font-weight: 400;">Una vez que hayas terminado con los enlaces de la página principal, el siguiente paso es estudiar qué páginas de los sitios web de tus competidores tienen más enlaces. Tenemos un informe en </span><a href="https://ahrefs.com/es/site-explorer"><span style="font-weight: 400;">Site Explorer</span></a><span style="font-weight: 400;"> que hace eso, se llama “Mejor por enlaces”. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14856" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs.png" alt="Las páginas más enlazadas de Ahrefs" width="1218" height="1088" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs.png 1218w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs-476x425.png 476w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs-768x686.png 768w" sizes="(max-width: 1218px) 100vw, 1218px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14856" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs.png" alt="Las páginas más enlazadas de Ahrefs" width="1218" height="1088" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs.png 1218w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs-476x425.png 476w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/16-paginas-mas-enlazadas-ahrefs-768x686.png 768w" sizes="(max-width: 1218px) 100vw, 1218px"></noscript><p><span style="font-weight: 400;">Observando el informe </span><b>Mejor por enlaces </b><span style="font-weight: 400;">de ahrefs.com (arriba), es fácil darse cuenta de qué tipo de páginas nos han traído más enlaces: </span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Nuestra página de inicio.</b><span style="font-weight: 400;"> Porque mucha gente menciona Ahrefs como un software o como una empresa.</span></li><li style="font-weight: 400;" aria-level="1"><b>Nuestras herramientas gratuitas.</b> <a href="https://ahrefs.com/es/keyword-generator"><span style="font-weight: 400;">Generador de palabras clave</span></a><span style="font-weight: 400;"> y </span><a href="https://ahrefs.com/es/website-authority-checker"><span style="font-weight: 400;">Comprobador de autoridad del sitio web</span></a><span style="font-weight: 400;"> son dos de las muchas herramientas gratuitas que hemos desarrollado. Y cada una de estas herramientas está atrayendo una tonelada de backlinks de forma orgánica.</span></li><li style="font-weight: 400;" aria-level="1"><b>Nuestro blog.</b><span style="font-weight: 400;"> Gracias a una producción constante de contenidos útiles, ahora mucha gente recomienda nuestro blog y lo enlaza.</span></li><li style="font-weight: 400;" aria-level="1"><b>Nuestros estudios de investigación.</b><span style="font-weight: 400;"> A la gente le encantan los datos reveladores. Por eso, los estudios de investigación que publicamos suelen recibir muchos enlaces.</span></li></ul><p><span style="font-weight: 400;">Prueba a consultar el informe </span><b>“Mejor por enlaces” </b><span style="font-weight: 400;">de tus propios competidores y comprueba qué tipo de páginas les aportan enlaces. Una vez que identifiques lo que les ha funcionado, puedes crear recursos similares (o mejores) en tu propia web. </span></p><p><span style="font-weight: 400;">Cuando hayas terminado con las tácticas anteriores, te sugiero que </span><a href="https://ahrefs.com/es/alerts"><span style="font-weight: 400;">configures una alerta de enlaces</span></a><span style="font-weight: 400;">, recibirás una notificación cada vez que tus competidores consigan nuevos enlaces. De este modo, podrás ponerte en contacto inmediatamente con quien les haya enlazado e intentar que te incluyan en la misma página. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14857" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces.png" alt="Creando una alerta de enlaces en Ahrefs" width="1240" height="1030" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces.png 1240w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces-512x425.png 512w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces-768x638.png 768w" sizes="(max-width: 1240px) 100vw, 1240px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14857" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces.png" alt="Creando una alerta de enlaces en Ahrefs" width="1240" height="1030" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces.png 1240w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces-512x425.png 512w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/17-alerta-enlaces-768x638.png 768w" sizes="(max-width: 1240px) 100vw, 1240px"></noscript><p><span style="font-weight: 400;">En definitiva, tus competidores son una mina de oro de grandes oportunidades de enlaces. Y a medida que profundices en sus </span><i><span style="font-weight: 400;">backlinks</span></i><span style="font-weight: 400;">, verás algunos patrones en su</span><i><span style="font-weight: 400;"> link building</span></i><span style="font-weight: 400;">, que puedes aprovechar en tu propia web. De hecho, hemos escrito </span><a href="https://ahrefs.com/blog/es/consigue-enlaces-competidores/"><span style="font-weight: 400;">un artículo bastante detallado sobre este tema</span></a><span style="font-weight: 400;">. No dejes de leerlo. </span></p><h3><b>2. Haz </b><b><i>outreach</i></b><b> segmentado (difusión segmentada) </b></h3><p><span style="font-weight: 400;">Digamos que tienes una página muy concreta que necesitas posicionar bien en Google para una determinada palabra clave. Y necesitas conseguir enlaces hacia esa página tan específica. </span></p><p><span style="font-weight: 400;">El mejor lugar para empezar es consultar las páginas mejor posicionadas para la palabra clave que deseas e investigar dónde han obtenido sus enlaces. </span></p><p><span style="font-weight: 400;">Solo tienes que introducir tu palabra clave en </span><a href="https://ahrefs.com/es/keywords-explorer"><span style="font-weight: 400;">Keywords Explorer</span></a><span style="font-weight: 400;"> de Ahrefs y desplazarte hasta el widget “Resumen de la SERP” (página de resultados, o “</span><i><span style="font-weight: 400;">SERP overview</span></i><span style="font-weight: 400;">”). Verás las páginas mejor posicionadas junto con el número de enlaces (y dominios de referencia) que tienen. </span></p><p><span style="font-weight: 400;">Digamos que quieres posicionarte en “mejores apps productividad”. Este es el aspecto de la SERP para esta palabra clave: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14858" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad.png" alt="Página de resultados de "mejores apps productividad"" width="1994" height="1356" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad.png 1994w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad-625x425.png 625w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad-768x522.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad-1536x1045.png 1536w" sizes="(max-width: 1994px) 100vw, 1994px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14858" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad.png" alt="Página de resultados de "mejores apps productividad"" width="1994" height="1356" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad.png 1994w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad-625x425.png 625w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad-768x522.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/18-resultados-mejores-apps-productividad-1536x1045.png 1536w" sizes="(max-width: 1994px) 100vw, 1994px"></noscript><p><span style="font-weight: 400;">Una vez que hagas clic en cualquiera de los números de enlaces, se te redirigirá a una lista de backlinks de una página determinada en </span><a href="https://ahrefs.com/es/site-explorer"><span style="font-weight: 400;">Site Explorer</span></a><span style="font-weight: 400;"> de Ahrefs.</span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14859" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas.png" alt="Enlaces en una de las páginas mejor posicionadas de "mejores apps productividad"" width="1882" height="1440" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas.png 1882w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas-555x425.png 555w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas-768x588.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas-1536x1175.png 1536w" sizes="(max-width: 1882px) 100vw, 1882px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14859" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas.png" alt="Enlaces en una de las páginas mejor posicionadas de "mejores apps productividad"" width="1882" height="1440" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas.png 1882w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas-555x425.png 555w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas-768x588.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/19-enlaces-paginas-1536x1175.png 1536w" sizes="(max-width: 1882px) 100vw, 1882px"></noscript><p><span style="font-weight: 400;">Esto es lo que tienes que hacer a continuación: </span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Aplica algunos filtros para centrarte solo en los “</span><a href="https://twitter.com/timsoulo/status/1696733192081043618"><i><span style="font-weight: 400;">backlinks significativos</span></i></a><span style="font-weight: 400;">”.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Recorre manualmente la lista de páginas restantes, ábrelas una a una y comprueba si su contexto permite añadir un enlace a tu página. </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ponte en contacto con los propietarios de estos sitios web e intenta que añadan un enlace a tu recurso en su página.</span></li></ol><p><span style="font-weight: 400;">El siguiente lugar al que debes dirigirte para encontrar posibles webs para que te enlacen es a las personas que hayan mencionado tu tema en sus webs. Por ejemplo, si necesitas crear enlaces a una aplicación de productividad, debes ponerte en contacto con todos los sitios web que hayan mencionado la palabra “productividad” en alguna parte de sus páginas. </span></p><p><span style="font-weight: 400;">Puedes intentar buscarlos en Google, pero solo te ofrece un número limitado de resultados de búsqueda. Solo un par de cientos por término medio. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14860" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad.jpg" alt="Resultados en Google de "Productividad"" width="1544" height="1208" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad.jpg 1544w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad-543x425.jpg 543w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad-768x601.jpg 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad-1536x1202.jpg 1536w" sizes="(max-width: 1544px) 100vw, 1544px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14860" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad.jpg" alt="Resultados en Google de "Productividad"" width="1544" height="1208" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad.jpg 1544w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad-543x425.jpg 543w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad-768x601.jpg 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/20-resultados-google-productividad-1536x1202.jpg 1536w" sizes="(max-width: 1544px) 100vw, 1544px"></noscript><p><span style="font-weight: 400;">Una forma mucho más rápida de encontrar miles de páginas que mencionan tu tema es a través del </span><a href="https://ahrefs.com/es/content-explorer"><span style="font-weight: 400;">Content Explorer</span></a><span style="font-weight: 400;"> de Ahrefs.</span></p><p><span style="font-weight: 400;">Por ejemplo, si buscas la palabra clave “aplicación de productividad”, obtendrás más de 34.000 páginas que mencionan esta palabra clave. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14861" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad.png" alt="Más de 34.000 páginas mencionan "aplicación de productividad", en Content Explorer de Ahrefs" width="1590" height="1362" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad.png 1590w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad-496x425.png 496w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad-768x658.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad-1536x1316.png 1536w" sizes="(max-width: 1590px) 100vw, 1590px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14861" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad.png" alt="Más de 34.000 páginas mencionan "aplicación de productividad", en Content Explorer de Ahrefs" width="1590" height="1362" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad.png 1590w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad-496x425.png 496w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad-768x658.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/21-content-explorer-productividad-1536x1316.png 1536w" sizes="(max-width: 1590px) 100vw, 1590px"></noscript><p><span style="font-weight: 400;">A partir de ahí, puedes aplicar los siguientes filtros para reducir la lista de resultados a los más significativos: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Idioma: español (o el idioma que te interese)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tráfico del sitio web: a partir de 1.000</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Valoración del dominio: desde 30</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Filtrar resultados explícitos</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Filtros: una página por dominio, excluir páginas de inicio, excluir subdominios</span></li></ul><p><span style="font-weight: 400;">De esta forma, acabarás con poco más de 1.800 páginas. Lo que supone un número mucho más manejable de posibles enlaces con los que trabajar. </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14862" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados.png" alt="Filtros en Content Explorer de Ahrefs para encontrar los resultados más relevantes" width="1999" height="1281" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados.png 1999w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-663x425.png 663w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-260x166.png 260w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-768x492.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-1536x984.png 1536w" sizes="(max-width: 1999px) 100vw, 1999px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14862" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados.png" alt="Filtros en Content Explorer de Ahrefs para encontrar los resultados más relevantes" width="1999" height="1281" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados.png 1999w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-663x425.png 663w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-260x166.png 260w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-768x492.png 768w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/22-content-explorer-resultados-1536x984.png 1536w" sizes="(max-width: 1999px) 100vw, 1999px"></noscript><p><span style="font-weight: 400;">Y tu plan de acción aquí sería muy similar al anterior. Revisa estas páginas una por una y ponte en contacto con los respectivos propietarios de las webs si crees que existe la posibilidad de que acepten enlazar a tu página desde la suya. </span></p><p><span style="font-weight: 400;">Para ser justos, es probable que tu tasa de éxito con estos dos grupos de posibles enlaces sea bastante baja. Lo sé </span><a href="https://ahrefs.com/blog/email-outreach/"><span style="font-weight: 400;">porque</span></a><span style="font-weight: 400;"> no hace mucho </span><a href="https://ahrefs.com/blog/email-outreach/"><span style="font-weight: 400;">llevé a cabo este tipo de </span><i><span style="font-weight: 400;">link building</span></i></a><span style="font-weight: 400;">. Y por mis conversaciones con profesionales del </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">, es lo habitual. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">La mayoría de la gente no se molestará en responder a tus correos electrónicos.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Muchos responderán solo para rechazar educadamente tu solicitud.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Algunos te pedirán dinero o un </span><a href="https://www.youtube.com/watch?v=KHHlST8AjHg"><span style="font-weight: 400;">intercambio de enlaces</span></a><span style="font-weight: 400;">.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Y solo unos pocos te enlazarán.</span></li></ul><p><span style="font-weight: 400;">Por eso he mencionado antes que deberías empezar a entablar relaciones con todas estas personas antes de pedirles un favor. </span></p><p><span style="font-weight: 400;">Una buena forma de hacerlo es ponerte en contacto con ellas mientras estás creando tu página. Puedes pedirles su opinión, una cita, o incluso sugerirles que presenten alguno de sus proyectos. </span></p><p><span style="font-weight: 400;">Y siempre es de gran ayuda que algo en lo que estés trabajando les interese de verdad. </span></p><p><span style="font-weight: 400;">Por ejemplo, cuando gestionaba mi blog personal, me puse en contacto con más de 500 </span><i><span style="font-weight: 400;">bloggers</span></i><span style="font-weight: 400;"> para pedirles que compartieran algunos de sus datos de Google Analytics para una pequeña investigación. Esa petición despertó su interés y muchos me ayudaron. </span></p><p><span style="font-weight: 400;">Cuando terminé mi investigación y la publiqué, me aseguré de avisar por correo electrónico a los más de 500 </span><i><span style="font-weight: 400;">bloggers</span></i><span style="font-weight: 400;"> con los que me había puesto en contacto. Y así fue como este artículo se convirtió en la página más enlazada de mi blog: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14863" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet.png" alt="Enlaces a la investigación de guest posting de BloggerJet" width="1054" height="716" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet.png 1054w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet-626x425.png 626w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet-768x522.png 768w" sizes="(max-width: 1054px) 100vw, 1054px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14863" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet.png" alt="Enlaces a la investigación de guest posting de BloggerJet" width="1054" height="716" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet.png 1054w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet-626x425.png 626w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/23-enlaces-bloggerjet-768x522.png 768w" sizes="(max-width: 1054px) 100vw, 1054px"></noscript><p><span style="font-weight: 400;">Pero, lo más importante, todo el trabajo duro que invertí en esta investigación me permitió ganarme el respeto de muchas de estas personas. Y cuando, más tarde, me puse en contacto con alguna otra petición, ya no era un “don nadie” y se mostraron más abiertos a hablar conmigo. </span></p><p><span style="font-weight: 400;">En otras palabras, tu </span><i><span style="font-weight: 400;">outreach</span></i><span style="font-weight: 400;"> será mucho más eficaz si lo que propones merece realmente la atención de la gente. </span></p><h3><b>3. Crear activos enlazables</b></h3><p><span style="font-weight: 400;">En SEO, utilizamos los términos “</span><a href="https://ahrefs.com/blog/linkable-assets/"><span style="font-weight: 400;">activo enlazable</span></a><span style="font-weight: 400;">” o “</span><i><span style="font-weight: 400;">linkbait</span></i><span style="font-weight: 400;">” (cebo de enlaces) para referirnos al contenido que se elabora estratégicamente para atraer enlaces. Estos activos enlazables pueden tener muchas formas: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Encuestas sectoriales</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Estudios e investigación</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Herramientas y calculadoras </span><i><span style="font-weight: 400;">online</span></i></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Premios y clasificaciones</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Guías prácticas y tutoriales</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Definiciones y términos </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Infografías, infografías en GIF o mapas interactivos</span></li></ul><p><span style="font-weight: 400;">Antes ya he mencionado dos ejemplos de activos enlazables: una encuesta a </span><i><span style="font-weight: 400;">bloggers</span></i><span style="font-weight: 400;"> que hice para mi blog personal y un estudio de investigación que hicimos aquí en Ahrefs. Ahora vamos a ver un gran ejemplo de otra persona. </span></p><p><span style="font-weight: 400;">La gente de Aira, una agencia de marketing digital, elabora anualmente un “</span><a href="https://aira.net/state-of-link-building/"><span style="font-weight: 400;">Informe sobre el estado del </span><i><span style="font-weight: 400;">link building</span></i></a><span style="font-weight: 400;">” encuestando a cientos de profesionales líderes del sector. Este informe les ha aportado enlaces de más de 600 webs: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14864" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/24-enlaces-aira.png" alt="Enlaces al Estado del Link Building de Aira, en Ahrefs" width="525" height="276"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14864" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/24-enlaces-aira.png" alt="Enlaces al Estado del Link Building de Aira, en Ahrefs" width="525" height="276"></noscript><p><span style="font-weight: 400;">Y uno de estos </span><i><span style="font-weight: 400;">backlinks</span></i><span style="font-weight: 400;"> procede de la propia página de inicio de ahrefs.com (que tiene una Clasificación de URL de 54): </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14865" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/25-link-building-hacia-aira.png" alt="Captura de pantalla de la página principal de Ahrefs, enlazando al Estado del Link Building de Aira" width="577" height="558" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/25-link-building-hacia-aira.png 577w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/25-link-building-hacia-aira-439x425.png 439w" sizes="(max-width: 577px) 100vw, 577px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14865" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/25-link-building-hacia-aira.png" alt="Captura de pantalla de la página principal de Ahrefs, enlazando al Estado del Link Building de Aira" width="577" height="558" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/25-link-building-hacia-aira.png 577w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/25-link-building-hacia-aira-439x425.png 439w" sizes="(max-width: 577px) 100vw, 577px"></noscript><p><span style="font-weight: 400;">Su informe contiene algunos datos muy favorables para nuestra empresa, así que no pudimos resistirnos a presentarlo en nuestra propia página de inicio. Muchos profesionales del marketing se refieren a este tipo de cebo para enlaces como “</span><a href="https://www.searchenginejournal.com/link-building-guide/ego-bait-content/"><span style="font-weight: 400;">cebo para el ego</span><span style="font-weight: 400;">”</span><span style="font-weight: 400;">.</span></a><span style="font-weight: 400;"> Pero en el caso de Aira, no creo que fuera deliberado, porque no podían saber de antemano los resultados de su encuesta sectorial. </span></p><p><span style="font-weight: 400;">Entonces, ¿cómo poner en práctica esta estrategia de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">? </span></p><p><span style="font-weight: 400;">En primer lugar, tienes que tener una idea de lo que supone realmente que una página merezca un enlace. </span></p><p><span style="font-weight: 400;">Puedes partir de una simple lluvia de ideas o </span><i><span style="font-weight: 400;">brainstorming</span></i><span style="font-weight: 400;"> que se base en la mencionada lista de tipos de activos enlazables: </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">¿Puedes encuestar a tu sector sobre algo?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">¿Puedes calcular algunas estadísticas relevantes a partir de los datos a los que tiene acceso tu empresa?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">¿Hay algún experimento interesante que puedas llevar a cabo?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">¿Necesita tu sector algún tipo de herramienta online gratuita? </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Etc.</span></li></ul><p>La gente de Authority Hacker ha publicado recientemente un vídeo bastante detallado en YouTube, en el que explican cómo utilizan las encuestas para crear contenido enlazable para sus webs. Échale un vistazo, es muy práctico (está en inglés, pero puedes activar la traducción automática al castellano): </p><p></p><div class="arve" data-mode="normal" data-oembed="1" data-provider="youtube" id="arve-youtube-clvxda6l8vq" style="max-width:900px;"><div class="arve-inner"><div class="arve-embed arve-embed--has-aspect-ratio" style="aspect-ratio: 500 / 281"> <span class="arve-ar" style="padding-top:56.200000%"></span><iframe credentialless referrerpolicy="strict-origin-when-cross-origin" allow="accelerometer 'none';ambient-light-sensor 'none';autoplay 'none';battery 'none';bluetooth 'none';browsing-topics 'none';camera 'none';ch-ua 'none';clipboard-read 'none';clipboard-write;display-capture 'none';document-domain 'none';domain-agent 'none';encrypted-media 'none';execution-while-not-rendered 'none';execution-while-out-of-viewport 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts 'none';magnetometer 'none';microphone 'none';midi 'none';navigation-override 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';speaker-selection;sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';" allowfullscreen class="lazy lazy-hidden arve-iframe fitvidsignore" data-lenis-prevent data-arve="arve-youtube-clvxda6l8vq" data-src-no-ap="https://www.youtube-nocookie.com/embed/CLVxdA6L8vQ?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0" frameborder="0" height="505.8" name sandbox="allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox" scrolling="no" data-lazy-type="iframe" data-src="https://www.youtube-nocookie.com/embed/CLVxdA6L8vQ?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0" width="900" title loading="lazy"></iframe><noscript><iframe credentialless referrerpolicy="strict-origin-when-cross-origin" allow="accelerometer 'none';ambient-light-sensor 'none';autoplay 'none';battery 'none';bluetooth 'none';browsing-topics 'none';camera 'none';ch-ua 'none';clipboard-read 'none';clipboard-write;display-capture 'none';document-domain 'none';domain-agent 'none';encrypted-media 'none';execution-while-not-rendered 'none';execution-while-out-of-viewport 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts 'none';magnetometer 'none';microphone 'none';midi 'none';navigation-override 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';speaker-selection;sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';" allowfullscreen class="arve-iframe fitvidsignore" data-lenis-prevent data-arve="arve-youtube-clvxda6l8vq" data-src-no-ap="https://www.youtube-nocookie.com/embed/CLVxdA6L8vQ?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0" frameborder="0" height="505.8" name sandbox="allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox" scrolling="no" src="https://www.youtube-nocookie.com/embed/CLVxdA6L8vQ?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0" width="900" title loading="lazy"></iframe></noscript></div></div></div><p>Y si no se te ocurre ninguna idea interesante, siempre puedes volver a estudiar los sitios web de tus competidores y averiguar qué tipos de activos enlazables les funcionaron. </p><p>Pero no olvides que incluso los mejores activos enlazables tienen que promocionarse para atraer enlaces. Porque la gente no puede enlazar cosas que no sabe que existen. </p><p>Hablemos rápidamente de la promoción de contenidos. </p><h3><b>4. Promoción de contenidos</b></h3><p><span style="font-weight: 400;">De hecho, tenemos un artículo completo en el que enumeramos </span><a href="https://ahrefs.com/blog/content-promotion/"><span style="font-weight: 400;">21 tácticas de promoción de contenidos</span></a><span style="font-weight: 400;">. Pero por ahora, quiero centrarme en tres: </span></p><ol><li style="font-weight: 400;" aria-level="1"><b>Publicidad. </b><span style="font-weight: 400;">Una forma muy fácil de promocionar tu recurso entre miles de personas relevantes, pero que puede requerir un presupuesto importante. </span></li><li style="font-weight: 400;" aria-level="1"><b>Contactar con </b><b><i>influencers</i></b><b>. </b><span style="font-weight: 400;">Puedes buscar a todos los líderes de opinión activos en tu espacio y contactarles cada vez que publiques algo que merezca su atención. Si tienes suerte, puede que lo compartan con sus seguidores. </span></li><li style="font-weight: 400;" aria-level="1"><b>Construir una base de seguidores.</b><span style="font-weight: 400;"> Definitivamente deberías empezar a construir una lista de correo electrónico (si aún no lo has hecho), así como ser activo en plataformas como X-Twitter y LinkedIn. Y si publicas constantemente contenido de calidad, más gente empezará a seguirte y muchos de ellos podrían acabar enlazando a tu contenido. </span></li></ol><p><span style="font-weight: 400;">Y no te olvides de promocionar tu contenido más antiguo mencionándolo en tu contenido recién publicado. </span></p><p><span style="font-weight: 400;">Como dice Ryan Holiday en su libro “Vendedor Perenne” (</span><i><span style="font-weight: 400;">Perennial Seller</span></i><span style="font-weight: 400;">): “Crear más contenido y trabajo es una de las técnicas de marketing más eficaces”. </span></p><h3><b>5. Autor invitado o </b><b><i>guest posting</i></b></h3><p><span style="font-weight: 400;">En realidad, esta táctica de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> está mal vista por algunos profesionales SEO. Principalmente porque algunas personas tienden a llevarlo al extremo hasta el punto de convertirse en </span><i><span style="font-weight: 400;">spam</span></i><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">Y, sin embargo, el</span><i><span style="font-weight: 400;"> guest blogging</span></i><span style="font-weight: 400;"> es una de las formas más populares que tienen los SEO de conseguir enlaces hoy en día: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14866" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces.png" alt="Encuesta con las formas más habituales para conseguir enlaces" width="1180" height="1030" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces.png 1180w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces-487x425.png 487w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces-768x670.png 768w" sizes="(max-width: 1180px) 100vw, 1180px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14866" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces.png" alt="Encuesta con las formas más habituales para conseguir enlaces" width="1180" height="1030" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces.png 1180w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces-487x425.png 487w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/26-encuesta-enlaces-768x670.png 768w" sizes="(max-width: 1180px) 100vw, 1180px"></noscript><p><span style="font-weight: 400;">Incluso aquí, en el blog de Ahrefs, realizamos colaboraciones de invitados de vez en cuando. Y nuestros autores y autoras invitadas pueden enlazar a algunos de sus propios recursos, siempre que sean relevantes para el tema de su artículo. Esto quiere decir que puedes conseguir enlaces con artículos invitados de forma perfectamente legítima. </span></p><p><span style="font-weight: 400;">Pero, ¿cómo consigues que publiquen tu contenido en los mejores blogs de tu sector? Bueno, solo tienes que presentarles una idea de artículo realmente convincente. </span></p><p><span style="font-weight: 400;">Y aquí tienes un consejo sencillo para conseguir ideas de contenido a las que sea difícil decir que no. Basta con encontrar a algunos competidores del blog para el que quieres escribir y utilizar la </span><a href="https://ahrefs.com/es/content-gap"><span style="font-weight: 400;">herramienta Content Gap (brecha de contenido)</span></a><span style="font-weight: 400;"> para averiguar qué temas aportan mucho tráfico a sus competidores, pero no se incluyen en el blog al que estás proponiendo una colaboración. </span></p><p><span style="font-weight: 400;">Por ejemplo, un rápido análisis de </span><i><span style="font-weight: 400;">Content Gap</span></i><span style="font-weight: 400;"> de nuestro propio blog comparado con los blogs de nuestros competidores revela un montón de temas estupendos de los que ellos obtienen tráfico de búsqueda, mientras que nosotros no.</span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14867" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs.png" alt="Informe de Content Gap en Ahrefs" width="1116" height="1236" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs.png 1116w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs-384x425.png 384w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs-768x851.png 768w" sizes="(max-width: 1116px) 100vw, 1116px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14867" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs.png" alt="Informe de Content Gap en Ahrefs" width="1116" height="1236" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs.png 1116w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs-384x425.png 384w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/27-content-gap-ahrefs-768x851.png 768w" sizes="(max-width: 1116px) 100vw, 1116px"></noscript><p><span style="font-weight: 400;">Si alguien nos propusiera de forma convincente que podría escribir un post decente sobre cualquiera de estos temas, nos resultaría muy difícil rechazarlo. </span></p><p><span style="font-weight: 400;">Una táctica de publicación invitada algo menos conocida es encontrar un artículo de bajo rendimiento en el blog para el que quieres escribir y ofrecerles reescribirlo desde cero. Si puedes convencerles de que puedes mejorar mucho ese artículo y de que acabará posicionándose mejor en Google y aportándoles más tráfico de búsqueda, seguro que les costará resistirse a tu propuesta. </span></p><p><span style="font-weight: 400;">¿Cómo puedes encontrar estas páginas de bajo rendimiento? Solo tienes que abrir el informe </span><b>Páginas principales </b><span style="font-weight: 400;">en </span><a href="https://ahrefs.com/es/site-explorer"><span style="font-weight: 400;">Site Explorer</span></a><span style="font-weight: 400;"> y utilizar el filtro “Tráfico”: </span></p><p><img decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-14868" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/28-paginas-bajo-rendimiento.png" alt="Cómo encontrar páginas de bajo rendimiento en Site Explorer de Ahrefs" width="635" height="752" srcset data-srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/28-paginas-bajo-rendimiento.png 635w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/28-paginas-bajo-rendimiento-359x425.png 359w" sizes="(max-width: 635px) 100vw, 635px"></p><noscript><img decoding="async" class="alignnone size-full wp-image-14868" src="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/28-paginas-bajo-rendimiento.png" alt="Cómo encontrar páginas de bajo rendimiento en Site Explorer de Ahrefs" width="635" height="752" srcset="https://ahrefs.com/blog/es/wp-content/uploads/2023/12/28-paginas-bajo-rendimiento.png 635w, https://ahrefs.com/blog/es/wp-content/uploads/2023/12/28-paginas-bajo-rendimiento-359x425.png 359w" sizes="(max-width: 635px) 100vw, 635px"></noscript><p> </p><div><hr class="g-devider2"></div><div class="chapter-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text chapter-header" data-anchor="Herramientas de link building" data-chapter="Herramientas de Link building" data-image="https://ahrefs.com/blog/wp-content/uploads/svg/10.svg" data-num="5" data-section="herramientas-link-building"><div class="imgHolder"><img class="lazy lazy-hidden" decoding="async" src="//ahrefs.com/blog/es/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/wp-content/uploads/svg/10.svg"><noscript><img decoding="async" src="https://ahrefs.com/blog/wp-content/uploads/svg/10.svg"></noscript></div><div class="content"><span class="ch">Part 5</span><h2><p>Herramientas de Link building</p></h2></div></div></div><p><span style="font-weight: 400;">Aunque técnicamente es posible hacer </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> y conseguir enlaces con tu energía mental y una cuenta de Gmail, hay una serie de herramientas de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> que te ayudarán a que el proceso de adquisición de enlaces sea mucho más rápido y sencillo. </span></p><p><span style="font-weight: 400;">Aquí tienes algunas herramientas gratuitas de</span><i><span style="font-weight: 400;"> link building</span></i><span style="font-weight: 400;">: </span></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/es/backlink-checker"><b>Comprobador gratuito de backlinks</b></a><b> de Ahrefs.</b><span style="font-weight: 400;"> Muestra los 100 enlaces principales que apuntan a cualquier sitio web o URL.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://www.google.com/alerts"><b>Alertas de Google</b></a><span style="font-weight: 400;">. Te notifica cada vez que se menciona una palabra o frase específica en una página recién publicada. Es una forma estupenda de conseguir oportunidades de enlaces relevantes.</span></li></ul><p><span style="font-weight: 400;">Y aquí tienes algunas herramientas de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> de primera calidad: </span></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/es/site-explorer"><b>Site Explorer</b></a><b> de Ahrefs.</b><span style="font-weight: 400;"> Te muestra todos los enlaces de cualquier sitio web o URL con una opción para ordenarlos y filtrarlos por muchas métricas SEO importantes.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/es/content-explorer"><b>Content Explorer</b></a><b> de Ahrefs. </b><span style="font-weight: 400;">Una herramienta única de prospección de enlaces, que te ayuda a encontrar miles de webs relevantes para solicitar enlaces y publicar como autor invitado. También ayuda a descubrir activos enlazables sobre cualquier tema en toda la web.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://ahrefs.com/es/alerts"><b>Alertas de Ahrefs</b></a><span style="font-weight: 400;">. Similar a las Alertas de Google pero con más flexibilidad respecto a filtros SEO.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://pitchbox.com/"><b>Pitchbox</b></a><b>/</b><a href="https://www.buzzstream.com/"><b>BuzzStream</b></a><b>/</b><a href="https://www.gmass.co/"><b>GMass</b></a><span style="font-weight: 400;">. Herramientas de </span><i><span style="font-weight: 400;">outreach</span></i><span style="font-weight: 400;"> por correo electrónico. Hay muchas otras herramientas que te permiten enviar correos electrónicos personalizados a escala, pero estas son de las más populares entre profesionales SEO.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://hunter.io/"><b>Hunter.io</b></a><b>/</b><a href="https://www.voilanorbert.com/"><b>Voila Norbert</b></a><span style="font-weight: 400;">. Conocidos como “servicios de búsqueda de correo electrónico”, que te ayudan a encontrar datos de contacto de sitios web a escala.</span></li></ul><h2><b>Reflexiones finales</b></h2><p><span style="font-weight: 400;">Siempre que explico </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> a alguien sin experiencia, utilizo la misma metáfora. Es muy difícil hacer amigos si no eres una persona interesante (y generosa). Lo mismo se aplica a tu web: si no hay nada interesante o útil en ella, ¿por qué iba a interesarle a nadie enlazarla? </span></p><p><span style="font-weight: 400;">Por eso muchos SEO afirman que nunca hacen </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;"> de forma proactiva. </span></p><p><span style="font-weight: 400;">Simplemente se centran en hacer cosas notables “dignas de enlaces” en sus webs y en promocionar ese trabajo entre audiencias relevantes. Y los enlaces llegan de forma natural. </span></p><p><span style="font-weight: 400;">Eso es todo por mi parte. Espero que sientas que sabes más de </span><i><span style="font-weight: 400;">link building</span></i><span style="font-weight: 400;">. 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