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Manage Classic Campaigns | Marketing Solutions Help

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa139129&amp;trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa139129" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Manage Classic Campaigns” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">41 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424655" class="article-preview__link t-16" data-test-selector="article-preview-link"> Targeting options for LinkedIn Ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Choose targeting options from:Locations&nbsp; Audience attributes such as company, job experience, education… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425606" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Conversion Tracking for Insight Tag conversions </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1324756" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create a Classic campaign in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can display ads to your target audiences by creating advertising campaigns in Campaign Manager. When you create a campaign, you’ll select from various settings to:&nbsp; After choosing your campaign settings, you’ll create or select ads, review… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427572" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set a budget, schedule, and bid for your Classic ad campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Campaign Bid and Budget and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create a Classic campaign in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your campaign spending. You must have account manager or campaign manager permissions on the account to manage these campaign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a417950" class="article-preview__link t-16" data-test-selector="article-preview-link"> Best practices for LinkedIn Ads audience targeting </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Learn tips for setting up your campaign’s target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn members most likely to take action on your ads. Learn moreExplore our free, 45-minute learning… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420737" class="article-preview__link t-16" data-test-selector="article-preview-link"> Send a Test Lead in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns and Lead Gen Forms </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can send test leads through Lead Gen Forms to ensure the data is captured and available in the Download Lead report. It's useful to test Lead Gen Forms when integrating them with your marketing automation or CRM provider to verify the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423173" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create LinkedIn lead generation ad campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns, Create Ads, and Lead Gen Forms </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Choosing Lead generation as your campaign objective allows you to attach an existing custom Lead Gen Form to your ad creative or create a new one. When a member clicks on your ad’s call-to-action (CTA), a native digital form will open. Only Account… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1642380" class="article-preview__link t-16" data-test-selector="article-preview-link"> Compare Accelerate and Classic ad campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns and Manage Accelerate Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you choose website visits or lead generation as your campaign objective, you can create an Accelerate or Classic campaign depending on your advertising needs.&nbsp; Accelerate campaigns&nbsp; Accelerate is LinkedIn’s AI-powered campaign type… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422234" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create single image ads for Classic campaigns in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Create Ads, Single Image Ads, and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Single image ads are a type of Sponsored Content that displays in the LinkedIn feed of members in a targeted audience. You can create single image ads directly in Campaign Manager or select posts from your LinkedIn Page to sponsor.&nbsp;&nbsp;… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422276" class="article-preview__link t-16" data-test-selector="article-preview-link"> Use forecasted results to learn more about your audiences FAQs </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As you set up targeting for your Classic campaigns, you can discover more about your audiences using the Forecasted Results window on the right of the campaign creation page. Below Target Audience Size, you can click Show segments to get more… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425537" class="article-preview__link t-16" data-test-selector="article-preview-link"> Duplicate Classic campaigns in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can duplicate an existing Classic campaign to quickly create a new campaign with the same settings and ads. When you duplicate a Classic campaign, you can choose which ad account the new campaign is in and which ads to keep in the new campaign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424528" class="article-preview__link t-16" data-test-selector="article-preview-link"> Preview your ad for a Classic campaign in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Edit and Manage Ads and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can preview your ads for Classic campaigns in Campaign Manager after you’ve saved ads to a campaign. The preview is&nbsp;a&nbsp;representation&nbsp;of the information you entered such as the text, image, and URL. Previews are available in… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427257" class="article-preview__link t-16" data-test-selector="article-preview-link"> Forecasted results for Classic ad campaigns in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Optimize Campaigns and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create a new Classic ad campaign, the forecasted results pane automatically generates expected campaign performance details in real time as you walk through the campaign process and select various campaign settings.To calculate the forecast… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6254037" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an A/B test to compare Classic and Accelerate campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Accelerate Campaigns, Manage Classic Campaigns, and A/B Testing </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When creating a Classic lead generation or website visits campaign, you'll have an opportunity to create an A/B test to compare performance to LinkedIn's AI-powered Accelerate campaign. A/B Testing supports both Classic and Accelerate campaign types… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-14" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-14" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6825459" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an A/B test using the Accelerate vs Classic variable in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> A/B Testing, Manage Accelerate Campaigns, and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Compare an Accelerate campaign to a Classic campaign by selecting the Accelerate versus Classic campaign variable in the A/B test flow. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account. A… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-15" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-15" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1381572" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an A/B test using the audience variable in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> A/B Testing and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Create an A/B test using the audience variable to test two campaigns with different target audiences. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account. This A/B test only applies to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-16" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-16" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1376579" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an A/B test using the ad variable in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> A/B Testing and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Create an A/B test using the ad variable to test two campaigns with different ad formats or ad content, such as copy or media assets. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-17" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-17" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1380554" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an A/B test using the placement variable in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> A/B Testing and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Create an A/B test using the placement variable to test two campaigns with different ad placements. For example, you can show your ads on the LinkedIn Audience Network for only one of your campaigns in the A/B test. To maximize result reliability… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-18" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-18" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1640349" class="article-preview__link t-16" data-test-selector="article-preview-link"> AI-generated ads in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Accelerate Campaigns, Manage Classic Campaigns, and Single Image Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create single image ads in Campaign Manager, you can use AI to quickly generate your ads. The AI features available for creating single image ads vary depending on the type of campaign you’re creating: Accelerate or Classic.&nbsp;&nbsp;… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-19" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-19" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425208" class="article-preview__link t-16" data-test-selector="article-preview-link"> Duplicate ads for a Classic campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Create Ads, Edit and Manage Ads, and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can duplicate ads in Classic campaigns to create variations of your ads or to quickly reuse your existing ads in other campaigns. Depending on your needs, you can duplicate ads while creating or editing a campaign or you can duplicate ads to add… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-20" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-20" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425248" class="article-preview__link t-16" data-test-selector="article-preview-link"> Edit a Classic campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns and Campaign Bid and Budget </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> After you’ve created a Classic campaign, you can edit the campaign’s settings such as the audience, placement, or ads in the campaign. You can’t change the objective or ad format after a campaign has been launched.&nbsp; To edit campaign details:… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-21" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-21" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6573757" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set a frequency cap for your ad campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Optimize Campaigns and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad campaign within a certain time period. To set a… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-22" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-22" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6514218" class="article-preview__link t-16" data-test-selector="article-preview-link"> Frequency cap management </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns and Optimize Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad campaign within a certain time period. How frequency… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-23" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-23" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426200" class="article-preview__link t-16" data-test-selector="article-preview-link"> Edit Direct Sponsored Content ads for Classic campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Edit and Manage Ads and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Direct Sponsored Content ads are Sponsored Content ad formats created directly in Campaign Manager. You can edit Direct Sponsored Content ads by editing your campaigns. You'll need ad account and LinkedIn Page permissions to edit Direct Sponsored… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-24" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-24" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a484456" class="article-preview__link t-16" data-test-selector="article-preview-link"> Add conversions to existing Classic campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> After creating a new conversion, you can add it to an existing campaign to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the campaign. To add conversions to existing Classic… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-25" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-25" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420372" class="article-preview__link t-16" data-test-selector="article-preview-link"> Enable or disable LinkedIn Audience Network for your Sponsored Content Classic campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Audience Network and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn Audience Network is a feature available for Sponsored Content campaigns. It extends the reach of your content by delivering your ads to LinkedIn professional audiences engaging on third-party sites beyond the LinkedIn feed. You can enable… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-26" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-26" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421660" class="article-preview__link t-16" data-test-selector="article-preview-link"> Save a new Saved Audience when creating a Classic campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Audience Templates and Asset Copying and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Saved Audiences is a feature that allows you to build and save a custom audience using attributes like job title or industry. You can also create a Saved Audience by using an existing Matched Audience and modifying it with member attributes.&nbsp;… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-27" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-27" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420879" class="article-preview__link t-16" data-test-selector="article-preview-link"> Use AND-OR targeting to set up your LinkedIn Ads audience </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-28" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-28" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420751" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up campaign targeting for Classic campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience. Existing audiences include: Saved Audiences - Audiences you've created and saved to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-29" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-29" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423317" class="article-preview__link t-16" data-test-selector="article-preview-link"> Key result forecast for Classic ad campaigns in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Objectives and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When creating a new Classic ad campaign, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your campaign is optimized for is highlighted by a Key Result icon. The key result for your… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-30" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-30" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420182" class="article-preview__link t-16" data-test-selector="article-preview-link"> Campaign status definitions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can check the status of your campaign to help determine if your ads can be displayed to members of your target audience. For an ad to be displayed, the campaign group status, campaign status, and ad status must be active. Related tasks… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-31" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-31" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422647" class="article-preview__link t-16" data-test-selector="article-preview-link"> Pause a campaign in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can pause a campaign by adjusting its status in Campaign Manager. To pause a campaign: Related tasks Archive campaign groups, campaigns, and ads Reactivate a campaign in Campaign Manager Learn more Campaign status definitions in Campaign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-32" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-32" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424556" class="article-preview__link t-16" data-test-selector="article-preview-link"> Reactivate a campaign in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign Manager allows you to save time by reactivating completed campaigns. A campaign’s status switches to Completed when the campaign reaches its lifetime budget or end date. This functionality helps you continue running campaigns that have… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-33" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-33" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420567" class="article-preview__link t-16" data-test-selector="article-preview-link"> Manage Your Email Address for Campaign Manager Notifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can change&nbsp;your&nbsp;email address&nbsp;for&nbsp;ad campaign&nbsp;notifications in the&nbsp;Campaign Manager&nbsp;notifications&nbsp;center.&nbsp;&nbsp; The primary email associated with your LinkedIn profile is the default address for&nbsp… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-34" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-34" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420095" class="article-preview__link t-16" data-test-selector="article-preview-link"> Archive campaign groups, campaigns, and ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns, Edit and Manage Ads, and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can archive campaign groups, campaigns, and ads to filter them from your view in Campaign Manager. Related tasks Delete campaign groups Edit campaign groups&nbsp; Delete a campaign Edit campaigns in Campaign Manager Delete a LinkedIn Ad Sign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-35" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-35" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a497878" class="article-preview__link t-16" data-test-selector="article-preview-link"> Bulk actions to create or edit campaign groups </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Advertisers can use the bulk import CSV template to create new campaign groups and edit existing campaign group settings in bulk. The following options are available: Related tasksDownload a CSV template to create campaign groups in bulkImport a CSV… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-36" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-36" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1664558" class="article-preview__link t-16" data-test-selector="article-preview-link"> Required fields for the CSV template for bulk ad campaign groups </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use the bulk import CSV template to create new campaign groups and edit existing campaign group settings in bulk.&nbsp;To do you, you must download the CSV template, complete the fields and import the file to Campaign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-37" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-37" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1668467" class="article-preview__link t-16" data-test-selector="article-preview-link"> Download a CSV template to create campaign groups in bulk </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use the bulk import CSV template to create new campaign groups and edit existing campaign group settings in bulk. To do so, you must download the CSV template, complete the fields and import the file to Campaign Manager. To… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-38" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-38" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1663781" class="article-preview__link t-16" data-test-selector="article-preview-link"> View bulk import status in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can view the status of each bulk import CSV file you upload from the Bulk Imports page for your account. To get to your Bulk Imports page for your campaign groups: Results: The following table provides the import status for each bulk import… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-39" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-39" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6232908" class="article-preview__link t-16" data-test-selector="article-preview-link"> Import a CSV template file into Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Once you’ve created or edited your campaign group settings in the bulk import template, you must import the CSV file into Campaign Manager. To import a CSV file: Related tasksDownload a CSV template to create campaign groups in bulkView bulk import… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-40" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-40" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425586" class="article-preview__link t-16" data-test-selector="article-preview-link"> Schedule Ads to Appear During Certain Hours </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> We don't currently offer the option to show your ads at specific times. 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