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Stands Apart</h1></div> <div class="lp-block lp-block--has-breakpoints lp-block--has-breakpoint-M lp-block--has-breakpoint-L lp-container"><p class="has-text-align-left is-style-default has-white-color has-text-color has-link-color has-normal-font-size wp-elements-f32d4fecf892a7cf602c41fbf7b1bc2f">Let your creativity fly with a website builder that’s simple to set up and easy to customize. Take creator-friendly control of every last feature, layout, and detail. Forget bland and grow your brand with WordPress.com</p></div> <div class="lp-block lp-button lp-button--hero-cta"> <div class="wp-block-button alignleft"><a class="wp-block-button__link has-black-color has-text-color has-link-color wp-element-button" href="https://wordpress.com/start/?ref=website-builder-lp">Start building</a></div> </div> </div> <div class="lp-block lp-content hero-image"><div class="lp-block lp-block--has-breakpoints lp-block--has-breakpoint-M lp-block--has-breakpoint-L lp-container editor-image" style="top: 20px"><div class="lp-block lp-image is-style-default"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:523px"><span class="lp-lazy-image__content" style="padding-top:calc(328/523*100%)"><img src="https://wpcom.files.wordpress.com/2023/11/wb-hero-1-1.webp" loading="eager" alt="" role="presentation" width="523" height="328" /></span></span></div></div></div> <div class="lp-block lp-block--has-breakpoints lp-block--has-breakpoint-M lp-block--has-breakpoint-L lp-container lp-container--has-position-absolute" style="position: absolute; bottom: 5%; right: -5%; width: 27%; transform: translateY(-50%); pointer-events: none"><div class="lp-block lp-image"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:6190px"><span class="lp-lazy-image__content" style="padding-top:calc(4400/6190*100%)"><img src="https://wpcom.files.wordpress.com/2023/08/website-builder-hero-menu.png" loading="eager" alt="" role="presentation" width="6190" height="4400" /></span></span></div></div></div> <div class="lp-block lp-block--has-breakpoints lp-block--has-breakpoint-M lp-block--has-breakpoint-L lp-container lp-container--has-position-absolute" style="position: absolute; top: 38%; left: -5%; width: 27%; transform: translateY(-50%); pointer-events: none"><div class="lp-block lp-image"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:144px"><span class="lp-lazy-image__content" style="padding-top:calc(115/144*100%)"><img src="https://wpcom.files.wordpress.com/2023/11/wb-contents-panel.png" loading="eager" alt="" role="presentation" width="144" height="115" /></span></span></div></div></div></div> <div class="lp-block lp-block--has-breakpoints lp-block--has-breakpoint-XS lp-block--has-breakpoint-S lp-container"><div class="lp-block lp-content test"><div class="lp-block lp-block--has-breakpoints lp-block--has-breakpoint-XS lp-block--has-breakpoint-S lp-container"><div class="lp-block lp-image"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:366px"><span class="lp-lazy-image__content" style="padding-top:calc(344/366*100%)"><img src="https://wpcom.files.wordpress.com/2023/11/wb-phone.webp" loading="eager" alt="" role="presentation" width="366" height="344" /></span></span></div></div></div></div></div></div> </div></div> <div class="lp-block lp-section is-style-white-gray-mono" style="--lp-background-highlight:var(--studio-blue-5-rgb)"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-pp"> <h2 class="wp-block-heading has-huge-font-size"><em>Editing, </em>unbound.</h2> <p>Whatever you’re building. Wherever you’re coming from. Creating and customizing your site is simple, and you control every element of the page.</p> <div class="lp-block lp-button lp-button--editing-cta"> <div class="wp-block-button is-style-wide"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/start/?ref=website-builder-lp">Start building</a></div> </div> <span class="lp-block lp-spacer lp-spacer--size-5"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section lp-grid--is-reverse@M lp-grid--is-reverse@L"> <div class="lp-block lp-content"> <div class="lp-block lp-content lp-content-area--cycle lp-content-area--cycle-on-toggle"> <div class="lp-block lp-content" id="website-builder-themes"> <div class="lp-block lp-image"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:704px"><span class="lp-lazy-image__content" style="padding-top:calc(442/704*100%)"><img src="https://wpcom.files.wordpress.com/2023/09/themes-angled.jpg" loading="lazy" alt="" role="presentation" width="704" height="442" /></span></span></div></div> </div> <div class="lp-block lp-content" id="website-builder-media"> <div class="lp-block lp-image"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:704px"><span class="lp-lazy-image__content" style="padding-top:calc(442/704*100%)"><img src="https://wpcom.files.wordpress.com/2023/08/search-openverse.jpg" loading="lazy" alt="" role="presentation" width="704" height="442" /></span></span></div></div> </div> <div class="lp-block lp-content" id="website-builder-integrations"> <div class="lp-block lp-image"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:704px"><span class="lp-lazy-image__content" style="padding-top:calc(442/704*100%)"><img src="https://wpcom.files.wordpress.com/2023/09/integrations.png" loading="lazy" alt="" role="presentation" width="704" height="442" /></span></span></div></div> </div> </div> </div> <div class="lp-block lp-content"> <details data-event-name="website-builder-themes" class="lp-block lp-question lp-question--is-open is-style-question-brand" open><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Find a theme</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>Pick a theme. Then, drag, drop, and copy-paste <a href="https://wordpress.com/patterns?ref=website-builder-lp">pre-built block patterns</a> on any post or page with the built-in block editor. And make it even more unique by customizing your fonts and color palette.</p> </div> </div></div></details> <details data-event-name="website-builder-media" class="lp-block lp-question is-style-question-brand"><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">More than just words</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>Get all the storage you need to share, host, and curate beautiful photo galleries, videos, podcasts, and stories. And find the perfect image with built-in integrations with Openverse and Pexels.</p> </div> </div></div></details> <details data-event-name="website-builder-integrations" class="lp-block lp-question is-style-question-brand"><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Expand and integrate</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>Unlock any feature you can think of with over 50,000 plugins<sup>1</sup> and add-ons. Or effortlessly integrate with the tools you already use: from Mailchimp to Google Analytics, Yoast to ConvertKit.</p> <ol class="wp-block-list"> <li class="lp-color-auxiliary has-nano-font-size">Available with the <a href="https://wordpress.com/pricing/">Business plan</a> and up.</li> </ol> </div> </div></div></details> </div> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-ppppp"> <span class="lp-block lp-spacer lp-spacer--size-6"></span> <h2 class="wp-block-heading has-huge-font-size">Get it in front of the world.</h2> <p>Building something beautiful is half of the story. WordPress.com takes it to the next level with simple but powerful built-in tools to promote and showcase your site.</p> <div class="lp-block lp-button lp-button--front-world-cta"> <div class="wp-block-button is-style-wide"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/start/?ref=website-builder-lp">Start building</a></div> </div> </div> <section class="lp-block lp-wrapper lp-wrapper--layout-wide lp-feature-grid lp-feature-grid--has-color-block-style is-style-feature-grid-cards"><div class="lp-feature-grid__content"><section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-0-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: #000 !important; --lp-icon-color: #fff !important" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/customLink"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12.5 14.5h-1V16h1c2.2 0 4-1.8 4-4s-1.8-4-4-4h-1v1.5h1c1.4 0 2.5 1.1 2.5 2.5s-1.1 2.5-2.5 2.5zm-4 1.5v-1.5h-1C6.1 14.5 5 13.4 5 12s1.1-2.5 2.5-2.5h1V8h-1c-2.2 0-4 1.8-4 4s1.8 4 4 4h1zm-1-3.2h5v-1.5h-5v1.5zM18 4H9c-1.1 0-2 .9-2 2v.5h1.5V6c0-.3.2-.5.5-.5h9c.3 0 .5.2.5.5v12c0 .3-.2.5-.5.5H9c-.3 0-.5-.2-.5-.5v-.5H7v.5c0 1.1.9 2 2 2h9c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">SEO to go</h2> <p>Scale your traffic with custom titles and descriptions, auto-generated XML sitemaps, clean URLs, and site verification.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-0-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: #000 !important; --lp-icon-color: #fff !important" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/megaphone"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path fill-rule="evenodd" d="M6.863 13.644L5 13.25h-.5a.5.5 0 01-.5-.5v-3a.5.5 0 01.5-.5H5L18 6.5h2V16h-2l-3.854-.815.026.008a3.75 3.75 0 01-7.31-1.549zm1.477.313a2.251 2.251 0 004.356.921l-4.356-.921zm-2.84-3.28L18.157 8h.343v6.5h-.343L5.5 11.823v-1.146z" clip-rule="evenodd"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Boost your brand</h2> <p>Set it apart with Logo Maker. Grow your audience with a newsletter. And connect your site to email marketing tools from day one.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-0-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: #000 !important; --lp-icon-color: #fff !important" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="landpack/jetpack"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12 3c-4.95 0-9 4.05-9 9s4.05 9 9 9 9-4.05 9-9-4.05-9-9-9Zm-.56 10.69h-4.5l4.5-9v9Zm1.12 5.62v-9h4.5l-4.5 9Z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Get connected</h2> <p>Jetpack Social makes sharing to social media simpler. Automatically share new posts across your profiles right from the site to engage your audience.</p></div></section></div></section></div></div> <div class="lp-block lp-section is-style-gray-100-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-ppp"> <h2 class="wp-block-heading has-huge-font-size">Get paid for your work</h2> <p>Make it easy for your audience, clients, or customers to show their support. Whether you’re selling content, your time, or sending out physical goods.</p> <div class="lp-block lp-button lp-button--paid-work-cta"> <div class="wp-block-button is-style-wide"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/start/?ref=website-builder-lp">Start building</a></div> </div> <span class="lp-block lp-spacer lp-spacer--size-5"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section"> <div class="lp-block lp-content"> <div class="lp-block lp-image is-style-default"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:600px"><span class="lp-lazy-image__content" style="padding-top:69%"><img src="https://wpcom.files.wordpress.com/2023/08/leather-man.jpg" loading="lazy" alt="" role="presentation" width="600" height="414" /></span></span></div></div> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <details data-event-name="website-collect-payments" class="lp-block lp-question lp-question--is-open is-style-question-brand" open><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Collect any type of payment</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content click-tracking-enable"> <p>Sell anything from your site with the built-in Payments or PayPal blocks. From tips to subscriptions, downloads to memberships, you’re all set to start earning from your site.</p> </div> </div></div></details> <details data-event-name="website-keep-bookings" class="lp-block lp-question is-style-question-brand"><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Keep your bookings in order</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>If you’re selling any kind of service, automate booking sign-ups, cancellations, calendar integrations, and contact forms right from the start. More time for you.</p> </div> </div></div></details> <details data-event-name="website-full-store" class="lp-block lp-question is-style-question-brand"><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">From one-page site to full-on store</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>Turn your site into a store. Tackle shipments. And scale your business with WooCommerce, one of the most popular ecommerce platforms on the planet.</p> </div> </div></div></details> </div> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center"> <span class="lp-block lp-spacer lp-spacer--size-5"></span> </div> <div class="lp-block lp-container" style="padding-bottom: var(--lp-frame-shadow-offset)"><div class="lp-block lp-container lp-container--has-position-absolute" style="position: absolute; top: 50%; right: 0; bottom: 0; left: 0; background: var(--studio-white)"></div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide"> <div class="lp-block lp-image lp-image--align-left is-style-rounded"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:2448px"><span class="lp-lazy-image__content" style="padding-top:calc(1504/2448*100%)"><img src="https://wpcom.files.wordpress.com/2023/08/adelaide-leather.jpg" loading="lazy" alt="" role="presentation" width="2448" height="1504" /></span></span></div></div> </div></div></div></div> <div class="lp-block lp-section is-style-white-gray-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center"> <h2 class="wp-block-heading is-style-heading-body lp-color-auxiliary lp-margin-top-1 has-tiny-font-size">Don’t just take our word for it</h2> <span class="lp-block lp-spacer lp-spacer--size-0"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-content-area--carousel"> <div class="lp-block lp-content"><figure class="lp-block lp-quote lp-quote--has-brand-content lp-quote--has-content-punctuation lp-quote--has-citation-header lp-quote--has-citation-footer lp-quote--style-simple has-medium-font-size is-style-simple-brand has-text-align-center"><blockquote class="lp-quote__content lp-content lp-text-brand"><p>From quickly updating our page to implementing our online store, our WordPress.com site has become the online center for everything we do.</p></blockquote><figcaption class="lp-quote__citation"><div class="lp-quote__citation__content"><span class="lp-quote__citation__content__header">Eric K.</span><span class="lp-hidden">,</span><span class="lp-quote__citation__content__footer">Online store owner</span></div></figcaption></figure></div> <div class="lp-block lp-content"><figure class="lp-block lp-quote lp-quote--has-brand-content lp-quote--has-content-punctuation lp-quote--has-citation-header lp-quote--has-citation-footer lp-quote--style-simple has-medium-font-size is-style-simple-brand has-text-align-center"><blockquote class="lp-quote__content lp-content lp-text-brand"><p>WordPress.com was a great choice of platform to start a blog. The platform grew with my ideas and I was able to build a website around my blog in a few clicks.</p></blockquote><figcaption class="lp-quote__citation"><div class="lp-quote__citation__content"><span class="lp-quote__citation__content__header">Alice L.</span><span class="lp-hidden">,</span><span class="lp-quote__citation__content__footer">Blogger</span></div></figcaption></figure></div> <div class="lp-block lp-content"><figure class="lp-block lp-quote lp-quote--has-brand-content lp-quote--has-content-punctuation lp-quote--has-citation-header lp-quote--has-citation-footer lp-quote--style-simple has-medium-font-size is-style-simple-brand has-text-align-center"><blockquote class="lp-quote__content lp-content lp-text-brand"><p>The WordPress.com platform has made it simple and effective to publish stories with no developer efforts. We also have confidence it’s secure and maintenance-free compared to a self-hosted solution we would have to maintain ourselves.</p></blockquote><figcaption class="lp-quote__citation"><div class="lp-quote__citation__content"><span class="lp-quote__citation__content__header">Ernie K.</span><span class="lp-hidden">,</span><span class="lp-quote__citation__content__footer">Website owner</span></div></figcaption></figure></div> </div> </div></div> <div class="lp-block lp-section lp-section--is-breakpoint lp-section--is-breakpoint-M lp-section--is-breakpoint-L is-style-gray-90-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-wide lp-content_every-need"> <h2 class="wp-block-heading has-text-align-left has-huge-font-size">A pattern for every need.</h2> <div class="lp-block lp-content" style="max-width:600px"> <p class="has-text-align-left">Display media, highlight your latest posts, take bookings, sell things, and keep your audience engaged with one of our easy-to-use patterns.</p> </div> <div class="lp-block lp-button lp-button--pattern-library-cta"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/patterns?ref=website-builder-lp">Explore our pattern library</a></div> </div> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-full"> <div class="lp-block lp-image lp-image_every-need"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:2880px"><span class="lp-lazy-image__content" style="padding-top:calc(1488/2880*100%)"><img src="https://wpcom.files.wordpress.com/2024/04/pattern-for-every-need-1.png" loading="lazy" alt="" role="presentation" width="2880" height="1488" /></span></span></div></div> </div> </div></div> <div class="lp-block lp-section lp-section--is-breakpoint lp-section--is-breakpoint-XS lp-section--is-breakpoint-S is-style-gray-90-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-wide lp-content_every-need"> <h2 class="wp-block-heading has-text-align-left has-huge-font-size">A pattern for every need.</h2> <div class="lp-block lp-content" style="max-width:600px"> <p class="has-text-align-left">Display media, highlight your latest posts, take bookings, sell things, and keep your audience engaged with one of our easy-to-use patterns.</p> </div> <div class="lp-block lp-button lp-button--pattern-library-cta"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/patterns?ref=website-builder-lp">Explore our pattern library</a></div> </div> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-full"> <div class="lp-block lp-image lp-image_every-need_mobile"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:828px"><span class="lp-lazy-image__content" style="padding-top:calc(884/828*100%)"><img src="https://wpcom.files.wordpress.com/2024/04/pattern-for-every-need-mobile.png" loading="lazy" alt="" role="presentation" width="828" height="884" /></span></span></div></div> </div> </div></div> <div class="lp-block lp-section create-grow-earn lp-has-blue-50-button lp-padding-top-10 is-style-gray-80-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-ppp"> <h2 class="wp-block-heading has-huge-p-font-size">Create, grow, earn</h2> </div> <section class="lp-block lp-wrapper lp-wrapper--layout-wide lp-feature-grid lp-feature-grid--has-color-block-style is-style-feature-grid-cards"><div class="lp-feature-grid__title"><h2 class="lp-feature-grid__title__content">Design & Editing Tools</h2></div><div class="lp-feature-grid__content"><section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/brush"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M4 20h8v-1.5H4V20zM18.9 3.5c-.6-.6-1.5-.6-2.1 0l-7.2 7.2c-.4-.1-.7 0-1.1.1-.5.2-1.5.7-1.9 2.2-.4 1.7-.8 2.2-1.1 2.7-.1.1-.2.3-.3.4l-.6 1.1H6c2 0 3.4-.4 4.7-1.4.8-.6 1.2-1.4 1.3-2.3 0-.3 0-.5-.1-.7L19 5.7c.5-.6.5-1.6-.1-2.2zM9.7 14.7c-.7.5-1.5.8-2.4 1 .2-.5.5-1.2.8-2.3.2-.6.4-1 .8-1.1.5-.1 1 .1 1.3.3.2.2.3.5.2.8 0 .3-.1.9-.7 1.3z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Advanced Design Tools </h2> <p>Customize your blog’s design with extended color schemes, typography, borders, and control over website CSS.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/pencil"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="m19 7-3-3-8.5 8.5-1 4 4-1L19 7Zm-7 11.5H5V20h7v-1.5Z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Block Editor</h2> <p>Use intuitive drag-and-drop tools to easily arrange, <a href="https://wordpress.com/styles/">rearrange</a>, and organize your content and media.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/group"><div class="lp-icon-svg__content"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M18 4h-7c-1.1 0-2 .9-2 2v3H6c-1.1 0-2 .9-2 2v7c0 1.1.9 2 2 2h7c1.1 0 2-.9 2-2v-3h3c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm-4.5 14c0 .3-.2.5-.5.5H6c-.3 0-.5-.2-.5-.5v-7c0-.3.2-.5.5-.5h3V13c0 1.1.9 2 2 2h2.5v3zm0-4.5H11c-.3 0-.5-.2-.5-.5v-2.5H13c.3 0 .5.2.5.5v2.5zm5-.5c0 .3-.2.5-.5.5h-3V11c0-1.1-.9-2-2-2h-2.5V6c0-.3.2-.5.5-.5h7c.3 0 .5.2.5.5v7z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Pre-Built Block Patterns</h2> <p>Create great-looking layouts simply by inserting elegant <a href="https://wordpress.com/patterns?ref=website-builder-lp">pre-built block patterns</a> into your pages and posts.</p></div></section></div></section> <section class="lp-block lp-wrapper lp-wrapper--layout-wide lp-feature-grid lp-feature-grid--has-color-block-style is-style-feature-grid-cards"><div class="lp-feature-grid__title"><h2 class="lp-feature-grid__title__content">Marketing</h2></div><div class="lp-feature-grid__content"><section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/globe"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12 3.3c-4.8 0-8.8 3.9-8.8 8.8 0 4.8 3.9 8.8 8.8 8.8 4.8 0 8.8-3.9 8.8-8.8s-4-8.8-8.8-8.8zm6.5 5.5h-2.6C15.4 7.3 14.8 6 14 5c2 .6 3.6 2 4.5 3.8zm.7 3.2c0 .6-.1 1.2-.2 1.8h-2.9c.1-.6.1-1.2.1-1.8s-.1-1.2-.1-1.8H19c.2.6.2 1.2.2 1.8zM12 18.7c-1-.7-1.8-1.9-2.3-3.5h4.6c-.5 1.6-1.3 2.9-2.3 3.5zm-2.6-4.9c-.1-.6-.1-1.1-.1-1.8 0-.6.1-1.2.1-1.8h5.2c.1.6.1 1.1.1 1.8s-.1 1.2-.1 1.8H9.4zM4.8 12c0-.6.1-1.2.2-1.8h2.9c-.1.6-.1 1.2-.1 1.8 0 .6.1 1.2.1 1.8H5c-.2-.6-.2-1.2-.2-1.8zM12 5.3c1 .7 1.8 1.9 2.3 3.5H9.7c.5-1.6 1.3-2.9 2.3-3.5zM10 5c-.8 1-1.4 2.3-1.8 3.8H5.5C6.4 7 8 5.6 10 5zM5.5 15.3h2.6c.4 1.5 1 2.8 1.8 3.7-1.8-.6-3.5-2-4.4-3.7zM14 19c.8-1 1.4-2.2 1.8-3.7h2.6C17.6 17 16 18.4 14 19z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Custom Domain Name</h2> <p>Get a <a href="https://wordpress.com/domains/">personalized online address</a> that’s easy to remember and easy to share—enjoy your first year free when you choose a paid annual plan.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono is-style-default"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/buttons"><div class="lp-icon-svg__content"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M14.5 17.5H9.5V16H14.5V17.5Z M14.5 8H9.5V6.5H14.5V8Z M7 3.5H17C18.1046 3.5 19 4.39543 19 5.5V9C19 10.1046 18.1046 11 17 11H7C5.89543 11 5 10.1046 5 9V5.5C5 4.39543 5.89543 3.5 7 3.5ZM17 5H7C6.72386 5 6.5 5.22386 6.5 5.5V9C6.5 9.27614 6.72386 9.5 7 9.5H17C17.2761 9.5 17.5 9.27614 17.5 9V5.5C17.5 5.22386 17.2761 5 17 5Z M7 13H17C18.1046 13 19 13.8954 19 15V18.5C19 19.6046 18.1046 20.5 17 20.5H7C5.89543 20.5 5 19.6046 5 18.5V15C5 13.8954 5.89543 13 7 13ZM17 14.5H7C6.72386 14.5 6.5 14.7239 6.5 15V18.5C6.5 18.7761 6.72386 19 7 19H17C17.2761 19 17.5 18.7761 17.5 18.5V15C17.5 14.7239 17.2761 14.5 17 14.5Z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Form Block</h2> <p>Easily insert a contact, appointment, event registration, or feedback form to your site.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/pages"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M14.5 5.5h-7V7h7V5.5ZM7.5 9h7v1.5h-7V9Zm7 3.5h-7V14h7v-1.5Z"></path><path d="M16 2H6a2 2 0 0 0-2 2v12a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V4a2 2 0 0 0-2-2ZM6 3.5h10a.5.5 0 0 1 .5.5v12a.5.5 0 0 1-.5.5H6a.5.5 0 0 1-.5-.5V4a.5.5 0 0 1 .5-.5Z"></path><path d="M20 8v11c0 .69-.31 1-.999 1H6v1.5h13.001c1.52 0 2.499-.982 2.499-2.5V8H20Z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Reader</h2> <p>Connect with other like-minded bloggers—who might just be your next biggest fans, through our community hub.</p></div></section></div></section> <section class="lp-block lp-wrapper lp-wrapper--layout-wide lp-feature-grid lp-feature-grid--has-color-block-style is-style-feature-grid-cards"><div class="lp-feature-grid__title"><h2 class="lp-feature-grid__title__content">Monetization Tools</h2></div><div class="lp-feature-grid__content"><section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/comment"><div class="lp-icon-svg__content"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M18 4H6c-1.1 0-2 .9-2 2v12.9c0 .6.5 1.1 1.1 1.1.3 0 .5-.1.8-.3L8.5 17H18c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm.5 11c0 .3-.2.5-.5.5H7.9l-2.4 2.4V6c0-.3.2-.5.5-.5h12c.3 0 .5.2.5.5v9z"></path></svg></div></div></div></div> <h2 class="wp-block-heading">WordAds</h2> <p>Earn ad revenue by connecting your site with the biggest ad publishers, including Google AdSense, and more.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/receipt"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path fill-rule="evenodd" d="M16.83 6.342l.602.3.625-.25.443-.176v12.569l-.443-.178-.625-.25-.603.301-1.444.723-2.41-.804-.475-.158-.474.158-2.41.803-1.445-.722-.603-.3-.625.25-.443.177V6.215l.443.178.625.25.603-.301 1.444-.722 2.41.803.475.158.474-.158 2.41-.803 1.445.722zM20 4l-1.5.6-1 .4-2-1-3 1-3-1-2 1-1-.4L5 4v17l1.5-.6 1-.4 2 1 3-1 3 1 2-1 1 .4 1.5.6V4zm-3.5 6.25v-1.5h-8v1.5h8zm0 3v-1.5h-8v1.5h8zm-8 3v-1.5h8v1.5h-8z" clip-rule="evenodd"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Paid Newsletters</h2> <p><a href="https://wordpress.com/newsletter/">Email premium content</a> to paying subscribers.</p></div></section> <section class="lp-block lp-block--has-color-block-style lp-feature-grid-item lp-feature-grid-item--has-color-block-style is-style-gray-80-mono"><div class="lp-feature-grid-item__content lp-text-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/starEmpty"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path fill-rule="evenodd" d="M9.706 8.646a.25.25 0 01-.188.137l-4.626.672a.25.25 0 00-.139.427l3.348 3.262a.25.25 0 01.072.222l-.79 4.607a.25.25 0 00.362.264l4.138-2.176a.25.25 0 01.233 0l4.137 2.175a.25.25 0 00.363-.263l-.79-4.607a.25.25 0 01.072-.222l3.347-3.262a.25.25 0 00-.139-.427l-4.626-.672a.25.25 0 01-.188-.137l-2.069-4.192a.25.25 0 00-.448 0L9.706 8.646zM12 7.39l-.948 1.921a1.75 1.75 0 01-1.317.957l-2.12.308 1.534 1.495c.412.402.6.982.503 1.55l-.362 2.11 1.896-.997a1.75 1.75 0 011.629 0l1.895.997-.362-2.11a1.75 1.75 0 01.504-1.55l1.533-1.495-2.12-.308a1.75 1.75 0 01-1.317-.957L12 7.39z" clip-rule="evenodd"></path></svg></div></div></div></div> <h2 class="wp-block-heading">Paid Content Block</h2> <p>Create additional, premium content exclusive to your paying subscribers.</p></div></section></div></section></div></div> <div class="lp-block lp-section is-style-gray-100-mono" style="overflow:hidden"><div class="lp-section__content"><div class="lp-block lp-container" style="padding-bottom: var(--lp-section-padding-top)"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-container lp-container--has-position-absolute" style="--lp-rgb: var(--studio-celadon-70-rgb); position: absolute; z-index: -1; top: 50%; left: 0; bottom: -150%; right: -50%; background: radial-gradient(farthest-side, rgba(var(--lp-rgb), 1), rgba(var(--lp-rgb), 0)); filter: blur(50px); pointer-events: none"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-container lp-container--has-position-absolute" style="--lp-rgb: var(--studio-blue-50-rgb); position: absolute; z-index: -1; top: 25%; left: -50%; bottom: -100%; right: 15%; background: radial-gradient(farthest-side, rgba(var(--lp-rgb), 1), rgba(var(--lp-rgb), 0)); filter: blur(50px); pointer-events: none"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-pppp"> <h2 class="wp-block-heading has-huge-font-size">Hosting like no other</h2> <p>When you host your site or store with WordPress.com, you unlock world-best managed <a href="https://wordpress.com/hosting/">WordPress hosting</a> features at a fraction of the cost of other providers.</p> <div class="lp-block lp-button lp-button--hosting-cta"> <div class="wp-block-button is-style-wide"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/start/?ref=website-builder-lp">Start building</a></div> </div> <span class="lp-block lp-spacer lp-spacer--size-5"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section-3" style="--lp-icon-background:var(--studio-blue-40)"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="landpack/flash"><div class="lp-icon-svg__content"><svg viewBox="0 -6 19 43" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M18.894 14.1711L5.05554 31.8099C4.95905 31.9307 4.8115 32.0007 4.65559 31.9999C4.57447 32.0019 4.49425 31.9829 4.42285 31.9449C4.20525 31.8345 4.09882 31.586 4.16977 31.3548L7.90015 19.1756H0.499907C0.30942 19.175 0.135206 19.0687 0.0493394 18.9007C-0.0288452 18.7388 -0.0132505 18.5482 0.0900115 18.4007L13.5132 0.207052C13.6499 0.0204592 13.8978 -0.0498503 14.1138 0.0367495C14.3298 0.123127 14.4579 0.344317 14.4243 0.572205L12.6478 13.3662H18.4937C18.6873 13.3658 18.864 13.4745 18.9492 13.6463C19.0333 13.8175 19.0118 14.0208 18.8936 14.1713L18.894 14.1711Z"></path></svg></div></div></div></div> <h3 class="wp-block-heading lp-margin-bottom-1 has-normal-p-font-size">Prize-winning performance and sizzling site speeds</h3> <p>With a highly optimized cloud platform built entirely for WordPress, and a CDN spanning the globe, your pages will load with blistering speed.</p> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/shield"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12 3.176l6.75 3.068v4.574c0 3.9-2.504 7.59-6.035 8.755a2.283 2.283 0 01-1.43 0c-3.53-1.164-6.035-4.856-6.035-8.755V6.244L12 3.176zM6.75 7.21v3.608c0 3.313 2.145 6.388 5.005 7.33.159.053.331.053.49 0 2.86-.942 5.005-4.017 5.005-7.33V7.21L12 4.824 6.75 7.21z" fill-rule="evenodd" clip-rule="evenodd"></path></svg></div></div></div></div> <h3 class="wp-block-heading lp-margin-bottom-1 has-normal-p-font-size">Seriously secure hosting</h3> <p>We automatically block DDoS and brute force attacks and keep hackers at bay, making your site safe and secure.</p> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/wordpress"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="-2 -2 24 24" aria-hidden="true" focusable="false"><path d="M20 10c0-5.51-4.49-10-10-10C4.48 0 0 4.49 0 10c0 5.52 4.48 10 10 10 5.51 0 10-4.48 10-10zM7.78 15.37L4.37 6.22c.55-.02 1.17-.08 1.17-.08.5-.06.44-1.13-.06-1.11 0 0-1.45.11-2.37.11-.18 0-.37 0-.58-.01C4.12 2.69 6.87 1.11 10 1.11c2.33 0 4.45.87 6.05 2.34-.68-.11-1.65.39-1.65 1.58 0 .74.45 1.36.9 2.1.35.61.55 1.36.55 2.46 0 1.49-1.4 5-1.4 5l-3.03-8.37c.54-.02.82-.17.82-.17.5-.05.44-1.25-.06-1.22 0 0-1.44.12-2.38.12-.87 0-2.33-.12-2.33-.12-.5-.03-.56 1.2-.06 1.22l.92.08 1.26 3.41zM17.41 10c.24-.64.74-1.87.43-4.25.7 1.29 1.05 2.71 1.05 4.25 0 3.29-1.73 6.24-4.4 7.78.97-2.59 1.94-5.2 2.92-7.78zM6.1 18.09C3.12 16.65 1.11 13.53 1.11 10c0-1.3.23-2.48.72-3.59C3.25 10.3 4.67 14.2 6.1 18.09zm4.03-6.63l2.58 6.98c-.86.29-1.76.45-2.71.45-.79 0-1.57-.11-2.29-.33.81-2.38 1.62-4.74 2.42-7.1z"></path></svg></div></div></div></div> <h3 class="wp-block-heading lp-margin-bottom-1 has-normal-p-font-size">WordPress all the way</h3> <p>Every part of our infrastructure is optimized to run WordPress and WordPress alone, and our team contributes to constantly improving the platform.</p> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="landpack/traffic"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12 3.43c-2.27 0-4.4.7-5.98 1.98a.71.71 0 1 1-.9-1.11C6.97 2.82 9.41 2 12 2s5.03.82 6.87 2.3a.71.71 0 0 1-.9 1.11A9.53 9.53 0 0 0 12 3.43Zm9.8 8.07-1.44-1.43a.71.71 0 1 0-1 1l.2.22h-6.13c-.05 0-.1 0-.15.02a2 2 0 0 1-.03.01 1.42 1.42 0 0 0-1.25-.75c-.53 0-.98.3-1.23.72H4.44l.2-.21a.71.71 0 1 0-1-1.01L2.2 11.49a.71.71 0 0 0 0 1.01l1.43 1.43a.71.71 0 0 0 1 0 .71.71 0 0 0 0-1l-.2-.22h6.33a1.42 1.42 0 0 0 2.48-.03h.03l.15.03h6.13l-.2.21a.71.71 0 1 0 1 1.01l1.43-1.43a.71.71 0 0 0 0-1Zm-3.82 7.09A9.54 9.54 0 0 1 12 20.57a9.5 9.5 0 0 1-5.98-1.98.71.71 0 0 0-.9 1.1A10.96 10.96 0 0 0 12 22c2.59 0 5.03-.82 6.87-2.3a.71.71 0 1 0-.9-1.11ZM7.27 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return getCurrentPagePath !== null && getCurrentPagePath.length === 2 ? getCurrentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/website-builder\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. ( parentTagName === 'li' ? parent : element ).remove(); } ); return; } document.querySelector( '[data-is-ccpa-dnsd-trigger]' ).onclick = ( event ) => { event.preventDefault(); window.a8cAnalytics.dnsd.show(); }; } ); if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script> </div> <script type="text/javascript"> ( function() { 'use strict'; var currentScript = document.currentScript; var setupAnalytics = function() { function getScript() { var script = document.createElement( 'script' ); var prev = currentScript || document.getElementsByTagName( 'script' )[ 0 ]; script.setAttribute( 'src', "https:\/\/s0.wp.com\/wp-content\/mu-plugins\/a8c-analytics\/a8c-analytics.js?v=1729607242" ); script.setAttribute( 'async', true ); prev.parentNode.insertBefore( script, prev ); } getScript(); }; if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script>