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640w,https://www.bnkr.it/storage/app/uploads/public/60b/7ca/f1d/thumb_468_fondazione_vico_magistretti_mostra_100_anni_cover2x_1100_0_0_0_auto.jpg 1100w,https://www.bnkr.it/storage/app/uploads/public/60b/7ca/f1d/thumb_468_fondazione_vico_magistretti_mostra_100_anni_cover2x_2200_0_0_0_auto.jpg 1440w" media="(min-width: 576px)"><img alt="" class="img-obj-fit--cover lazy" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/7ca/f1d/thumb_468_fondazione_vico_magistretti_mostra_100_anni_cover2x_640_0_0_0_auto.jpg" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png"> </picture> </figure> </div><header class="container-fluid opening__data project" role="banner"><div class="row"><div class="col-sm-5"><nav aria-labelledby="project-partners-label" class="d-flex flex-column" role="navigation"><h2 class="blk data__label p-xs" id="project-partners-label"> Client </h2> <div><ul class="list-logos"><li class="list-logos__item"><a class="blk p-sm" href="https://www.bnkr.it/en/portfolio/clients/fondazione-vico-magistretti" title="Fondazione Vico Magistretti"><img alt="Fondazione Vico Magistretti" class="list-logos__img" src="https://www.bnkr.it/storage/app/uploads/public/609/d3c/208/thumb_112_fondazionemagistretti_320_160_0_0_auto.png" title="Fondazione Vico Magistretti"> </a> </ul> </div></nav> </div> <div class="col-sm-19"><h2 class="blk data__heading p-md"> A logo to celebrate one hundred years and a travelling exhibition dedicated to Vico Magistretti, architect and designer, master of simplicity. </h2> </div></div> <div class="row"><div class="col"><hr class="w-100"> </div> </div><div class="row"><div class="col-sm-5"><div class="d-flex flex-column"><h2 class="blk data__label p-xs"> Year </h2> <span class="blk data__val p-xs"> 2020 </span></div> </div> <div class="col-sm-6"><nav aria-labelledby="project-categories-label" class="d-flex flex-column" role="navigation"><h2 class="blk data__label p-xs sans" id="project-categories-label"> Service </h2> <span class="blk data__val p-xs"><a class="category" href="https://www.bnkr.it/en/portfolio/brand-identity">Brand identity</a> </span></nav> </div></div></header><div class="project-single"><div class="block block--text container-fluid mb-5"><div class="row"><div class="block__body col-sm-15 entry offset-sm-5"><p>The year 2020 marks the <strong>centenary</strong> of the birth of Vico Magistretti. To celebrate this birthday, the studio and museum Foundation that bears his name asked us to design <strong>the logo</strong>, which marks not only a date but also several important milestones such as the digitisation of the archive, the 10th anniversary of the Foundation and a major travelling exhibition. <p>The <a href="https://archivio.vicomagistretti.it/magistretti/">digital archive</a>, the first large <strong>monograph accessible</strong> online dedicated to the work of the Milanese architect, has been online since 2020. The archive, the outcome of a long process of cataloguing, filing and digitisation, contains about 400 historical and critical records, the complete register and more than 30,000 materials, including technical drawings, sketches, project reports, cuttings, memos and notes.</div> </div> </div> <div class="block block--files-images my-section onecols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7e/143/logo_vico__60bc7e143a814637364686.gif" height="450" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1140"> </figure> </div> </div> </div><div class="block block--text container-fluid mb-5"><div class="row"><div class="block__body col-sm-15 entry offset-sm-5"><h3>The logo</h3> <p>The logo was designed starting with <a href="https://www.bertholdtypes.com/font/akzidenz-grotesk/proplus/">Akzidenz Grotesk</a>. We decided to use this 19th century typeface (the Akzidenz was designed by the Berthold type foundry in 1896) due to its extreme <strong>simplicity</strong>, which conveys not only rigour but also <strong>balance and refinement</strong>. The colours and defined lines recall the identity of the Foundation, focusing on immediate and <em>functional</em> communication, the essential elements of the entire works of Vico Magistretti.</div> </div> </div><div class="bg-lght block--quotes-carousel my-section"><div class="container-fluid"><div class="swiper text-center" data-swiper="{'slidesPerView': 'auto', 'centeredSlides': true, 'centerInsufficientSlides': true}" data-swiper-navigation="1"><button aria-label="Previous slide" class="swiper-button-prev"><span class="icon-arrow-left swiper-action"></span> </button> <button aria-label="Next slide" class="swiper-button-next"><span class="icon-arrow-right swiper-action"></span> </button><div class="py-5 swiper-wrapper"><div class="block--quotes-carousel__slide swiper-slide"><div class="blockquote"><p class="blk blockquote__text"> 芦Underlying the creation of an object<br> there must be a clear idea that is simple<br> and drives all the steps involved<br> in translating a concept into an achievable design.<br> A kind of essential condition.禄 <div class="align-items-start blockquote__footer d-flex flex-row justify-content-center"><p class="blk blockquote__auth p-std"><span class="blockquote__auth__name text-uppercase">Vico Magistretti</span> <span class="blockquote__auth__role italic"></span> </div></div> </div> </div><div class="swiper-pagination"></div></div> </div> </div><div class="block block--files-images my-section onecols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 1440px) 100vw, 1440px" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/733/thumb_640_fondazione_vico_magistretti_mostra_100_anni_inviti_768_561_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/733/thumb_640_fondazione_vico_magistretti_mostra_100_anni_inviti_768_561_0_0_auto.jpg 768w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/733/thumb_640_fondazione_vico_magistretti_mostra_100_anni_inviti_1440_561_0_0_auto.jpg 1440w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/733/thumb_640_fondazione_vico_magistretti_mostra_100_anni_inviti_1440_561_0_0_auto.jpg 1440w" height="561" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1440"> </figure> </div> </div> </div><div class="block block--text container-fluid mb-5"><div class="row"><div class="block__body col-sm-15 entry offset-sm-5"><h3>The exhibition</h3> <p>The celebration of the centenary of Vico Magistretti and his 60-year career also included creating a <strong>major travelling exhibition</strong>, designed to be hosted by the <strong>Italian Cultural Institutes</strong> network worldwide.<p>The exhibition traces the entire career of the architect and designer Vico Magistretti with drawings, plans and photos.<p>We aimed to produce digital materials that could be adapted to the <strong>different exhibition requirements</strong> of the various venues. To set up the exhibition, the individual Italian Cultural Institutes relied on local designers and architects, who made use of the materials available to design tours and interpretations that were always different and original.</div> </div> </div><div class="block block--files-images my-section twocols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 767px) 100vw, 40vw" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_627_fondazione_vico_magistretti_mostra_100_anni_allestimento_1_556_400_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_627_fondazione_vico_magistretti_mostra_100_anni_allestimento_1_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_627_fondazione_vico_magistretti_mostra_100_anni_allestimento_1_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_627_fondazione_vico_magistretti_mostra_100_anni_allestimento_1_556_400_0_0_auto.jpg 556w" height="400" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="556"> </figure> <figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 767px) 100vw, 40vw" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_626_fondazione_vico_magistretti_mostra_100_anni_allestimento_2_556_400_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_626_fondazione_vico_magistretti_mostra_100_anni_allestimento_2_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_626_fondazione_vico_magistretti_mostra_100_anni_allestimento_2_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/6fe/thumb_626_fondazione_vico_magistretti_mostra_100_anni_allestimento_2_556_400_0_0_auto.jpg 556w" height="400" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="556"> </figure><div class="d-md-block d-none py-2 row-separator w-100"></div><figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 767px) 100vw, 40vw" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70a/thumb_628_fondazione_vico_magistretti_mostra_100_anni_allestimento_3_556_400_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70a/thumb_628_fondazione_vico_magistretti_mostra_100_anni_allestimento_3_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70a/thumb_628_fondazione_vico_magistretti_mostra_100_anni_allestimento_3_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70a/thumb_628_fondazione_vico_magistretti_mostra_100_anni_allestimento_3_556_400_0_0_auto.jpg 556w" height="400" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="556"> </figure><figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 767px) 100vw, 40vw" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70b/thumb_629_fondazione_vico_magistretti_mostra_100_anni_allestimento_4_556_400_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70b/thumb_629_fondazione_vico_magistretti_mostra_100_anni_allestimento_4_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70b/thumb_629_fondazione_vico_magistretti_mostra_100_anni_allestimento_4_556_400_0_0_auto.jpg 556w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/70b/thumb_629_fondazione_vico_magistretti_mostra_100_anni_allestimento_4_556_400_0_0_auto.jpg 556w" height="400" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="556"> </figure></div> </div> </div><div class="block block--files-images my-section onecols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 1140px) 100vw, 1140px" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/711/thumb_630_fondazione_vico_magistretti_mostra_100_anni_allestimento_5_768_640_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/711/thumb_630_fondazione_vico_magistretti_mostra_100_anni_allestimento_5_768_640_0_0_auto.jpg 768w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/711/thumb_630_fondazione_vico_magistretti_mostra_100_anni_allestimento_5_1140_640_0_0_auto.jpg 1140w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/711/thumb_630_fondazione_vico_magistretti_mostra_100_anni_allestimento_5_1140_640_0_0_auto.jpg 1140w" height="640" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1140"> </figure> </div> </div> </div><div class="block block--text container-fluid mb-5"><div class="row"><div class="block__body col-sm-15 entry offset-sm-5"><p>Panels, always designed to be printed on A3 modules, were included each time and assembled as part of the individual exhibition projects. The choice to design a <strong>modular system</strong>, universally adaptable to different spaces and places seemed, to us, to be the best way to celebrate the birthday of Vico, a master of rationalism and simplicity. <p>In 2020, the exhibition was hosted in Cologne, Stockholm, New York, Strasbourg, Metz, Berlin, Prague, Budapest and Washington.</div> </div> </div><div class="block block--files-images my-section onecols"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture w-100" data-sizes="(max-width: 1440px) 100vw, 1440px" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/742/thumb_644_fondazione_vico_magistretti_mostra_100_anni_tavole_768_750_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/742/thumb_644_fondazione_vico_magistretti_mostra_100_anni_tavole_768_750_0_0_auto.jpg 768w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/742/thumb_644_fondazione_vico_magistretti_mostra_100_anni_tavole_1440_750_0_0_auto.jpg 1440w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/742/thumb_644_fondazione_vico_magistretti_mostra_100_anni_tavole_1440_750_0_0_auto.jpg 1440w" height="750" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1440"> </figure> </div> </div><div class="block block--files-images my-section twocols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/714/fondazione_vico_magistretti_mostra_100_anni_allestimento_6__60bc7d714d6c9481679242.jpg" height="570" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="720"> </figure> <figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/718/fondazione_vico_magistretti_mostra_100_anni_allestimento_7__60bc7d7187144783839431.jpg" height="570" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="720"> </figure></div> </div> </div><div class="block block--files-images my-section onecols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 1140px) 100vw, 1140px" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/71a/thumb_633_fondazione_vico_magistretti_mostra_100_anni_allestimento_8_768_640_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/71a/thumb_633_fondazione_vico_magistretti_mostra_100_anni_allestimento_8_768_640_0_0_auto.jpg 768w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/71a/thumb_633_fondazione_vico_magistretti_mostra_100_anni_allestimento_8_1140_640_0_0_auto.jpg 1140w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/71a/thumb_633_fondazione_vico_magistretti_mostra_100_anni_allestimento_8_1140_640_0_0_auto.jpg 1140w" height="640" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1140"> </figure> </div> </div> </div><div class="block block--files-images my-section onecols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture" data-sizes="(max-width: 1140px) 100vw, 1140px" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/730/thumb_639_fondazione_vico_magistretti_mostra_100_anni_eclisse_768_640_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/730/thumb_639_fondazione_vico_magistretti_mostra_100_anni_eclisse_768_640_0_0_auto.jpg 768w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/730/thumb_639_fondazione_vico_magistretti_mostra_100_anni_eclisse_1140_640_0_0_auto.jpg 1140w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/730/thumb_639_fondazione_vico_magistretti_mostra_100_anni_eclisse_1140_640_0_0_auto.jpg 1140w" height="640" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1140"> </figure> </div> </div> </div><div class="block block--files-images my-section twocols"><div class="container-fluid"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/721/fondazione_vico_magistretti_mostra_100_anni_allestimento_11__60bc7d7219206815304323.jpg" height="570" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="720"> </figure> <figure class="block--files-images__image col-md-12"><img alt="" class="img-fluid lazy picture" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/726/fondazione_vico_magistretti_mostra_100_anni_allestimento_12__60bc7d726235e490206399.jpg" height="570" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="720"> </figure></div> </div> </div><div class="block block--files-images my-section onecols"><div class="align-items-center justify-content-center row"><figure class="block--files-images__image col-md-24"><img alt="" class="img-fluid lazy picture w-100" data-sizes="(max-width: 1440px) 100vw, 1440px" data-src="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/739/thumb_641_fondazione_vico_magistretti_mostra_100_anni_lampade_768_750_0_0_auto.jpg" data-srcset="https://www.bnkr.it/storage/app/uploads/public/60b/c7d/739/thumb_641_fondazione_vico_magistretti_mostra_100_anni_lampade_768_750_0_0_auto.jpg 768w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/739/thumb_641_fondazione_vico_magistretti_mostra_100_anni_lampade_1440_750_0_0_auto.jpg 1440w,https://www.bnkr.it/storage/app/uploads/public/60b/c7d/739/thumb_641_fondazione_vico_magistretti_mostra_100_anni_lampade_1440_750_0_0_auto.jpg 1440w" height="750" src="https://www.bnkr.it/themes/bunker2020/assets/images/tph.png" width="1440"> </figure> </div> </div></div><aside><div class="bg-blu block block--hubspotform py-5 wht-p-sm"><div class="container-fluid"><div class="row"><div class="col-sm-18 offset-sm-3"><h2 class="h-md">Do you have a new project in mind?</h2> </div> </div> <div class="row"><div class="col-sm-15 offset-sm-5"><div class="mb-3"><p>Let鈥檚 talk about it together! 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