Startups | CMO Alliance

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selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/branding/">Branding</a> <a href="/tag/growth/">Growth</a> <a href="/tag/ideas/">Ideas</a> <a href="/tag/consumer-insights/">Consumer insights</a> <a 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M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@CMOAlliance" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@cmo.alliance" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 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70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg></a> <a href="https://feedly.com/i/subscription/feed/https://cmoalliance.io/rss/ " title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> Startups </h1> <h2 class="site-description"> The role of CMO is important in startups, where they play a key part in building the brand, generating leads, and promoting growth. Find everything you need to be a dynamic startup CMO here. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/startup-cmos-what-do-they-have-in-common/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/What-does-a-CMO-do-in-a-startup-1.png" alt="What does a CMO do in a startup?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/startup-cmos-what-do-they-have-in-common/"> <header class="post-card-header"> <span class="post-card-tags">Startups</span> <h2 class="post-card-title">What does a CMO do in a startup?</h2> </header> <section class="post-card-excerpt"> <p>Learn a startup CMO's key responsibilities, challenges, strategies, and impact of this crucial leadership role in early-stage companies....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Bryony Pearce </div> <a href="/author/bryony-pearce/" class="static-avatar"> <img class="author-profile-image" src="//www.gravatar.com/avatar/65767ae7e2aa7048fe6f6ab98d3d6adf?s=250&d=mm&r=x" alt="Bryony Pearce" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/startup-content-marketing-domain-authority-gap/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/content-marketing-domain-authority-gap.jpg" alt="Startup content marketing: How to overcome the domain authority gap" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/startup-content-marketing-domain-authority-gap/"> <header class="post-card-header"> <span class="post-card-tags">Startups</span> <h2 class="post-card-title">Startup content marketing: How to overcome the domain authority gap</h2> </header> <section class="post-card-excerpt"> <p>As a startup or small player, you're fighting an inherent disadvantage when it comes to content marketing and SEO. The big domains have spent years accumulating domain authority that’ll help them rank more easily. However, that doesn't mean you're doomed....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> James Scherer </div> <a href="/author/james-scherer/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/05/James-Scherer.jpeg" alt="James Scherer" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/we-need-to-talk-about-start-up-branding/"> <img class="post-card-image" src="/content/images/size/w800/2022/05/branding-image.jpg" alt="Unlocking the power of branding in B2B SaaS startups" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/we-need-to-talk-about-start-up-branding/"> <header class="post-card-header"> <span class="post-card-tags">Branding</span> <h2 class="post-card-title">Unlocking the power of branding in B2B SaaS startups</h2> </header> <section class="post-card-excerpt"> <p>Alan Gleeson joined us once again, to share his considerable experience as a fractional CMO for B2B SaaS start-ups and give you the lowdown on everything you should be thinking about when it comes to early start-up branding....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alan Gleeson </div> <a href="/author/alan/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/04/Alan-Gleeson-copy.jpg" alt="Alan Gleeson" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/making-some-noise-about-sustainability-with-elyse-winer/"> <img class="post-card-image" src="/content/images/size/w800/2024/01/CMO_Podcast_--50---1-.png" alt="Making some noise about sustainability with Elyse Winer" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/making-some-noise-about-sustainability-with-elyse-winer/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Making some noise about sustainability with Elyse Winer</h2> </header> <section class="post-card-excerpt"> <p>Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/patrick-reynolds-ama-first-party-data-priorities-and-business-agility/"> <img class="post-card-image" src="/content/images/size/w800/2023/10/data-stream-image.png" alt="Patrick Reynolds AMA: First-party data priorities and business agility" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/patrick-reynolds-ama-first-party-data-priorities-and-business-agility/"> <header class="post-card-header"> <span class="post-card-tags">Data & Analytics</span> <h2 class="post-card-title">Patrick Reynolds AMA: First-party data priorities and business agility</h2> </header> <section class="post-card-excerpt"> <p>We’ve pulled together some of the biggest insights from Patrick's AMA on everything from preparing for the end of third-party cookies, to the state of PPC in a first-party data-centric world....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Patrick Reynolds </div> <a href="/author/patrick/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/06/1660919755120.jpeg" alt="Patrick Reynolds" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/navigating-the-european-startup-landscape-as-a-cmo/"> <img class="post-card-image" src="/content/images/size/w800/2021/07/Europe-map.jpg" alt="The European startup landscape: An insider guide" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/navigating-the-european-startup-landscape-as-a-cmo/"> <header class="post-card-header"> <span class="post-card-tags">Startups</span> <h2 class="post-card-title">The European startup landscape: An insider guide</h2> </header> <section class="post-card-excerpt"> <p>Alan Gleeson, fractional CMO for B2B SaaS startup companies and founder of Work with Agility discusses being a CMO in Europe vs. the States, key skills, visions of the future, and more....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alan Gleeson </div> <a href="/author/alan/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/04/Alan-Gleeson-copy.jpg" alt="Alan Gleeson" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-are-the-biggest-challenges-facing-cmos-and-marketing-leaders/"> <img class="post-card-image" src="/content/images/size/w800/2023/08/meta-image--33-.png" alt="What are the biggest challenges facing CMOs and marketing leaders?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-are-the-biggest-challenges-facing-cmos-and-marketing-leaders/"> <header class="post-card-header"> <span class="post-card-tags">CMOs</span> <h2 class="post-card-title">What are the biggest challenges facing CMOs and marketing leaders?</h2> </header> <section class="post-card-excerpt"> <p>In this article, we’ve pulled together some of the biggest CMO challenges 2023 has presented to our community. We've also added some quick advice on how to overcome them if you’re in a similar circumstance....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/infographic-start-up-cmos-working-with-your-cpo/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/Screenshot-2022-09-26-at-16.25.39.png" alt="Infographic | Start-up CMOs: Working with your CPO" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/infographic-start-up-cmos-working-with-your-cpo/"> <header class="post-card-header"> <span class="post-card-tags">Infographics</span> <h2 class="post-card-title">Infographic | Start-up CMOs: Working with your CPO</h2> </header> <section class="post-card-excerpt"> <p>It can be tough to do great marketing without great products, which is why it's important for CMOs to have a productive relationship with their CPOs....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/infographic-start-up-cmos-working-with-your-head-of-sales/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/Screenshot-2022-09-26-at-16.23.46.png" alt="Infographic | Start-up CMOs: Working with your Head of Sales" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/infographic-start-up-cmos-working-with-your-head-of-sales/"> <header class="post-card-header"> <span class="post-card-tags">Startups</span> <h2 class="post-card-title">Infographic | Start-up CMOs: Working with your Head of Sales</h2> </header> <section class="post-card-excerpt"> <p>In our Start-up CMO's Playbook, we detailed what an effective working relationship with your Head of Sales can look like, and we've pulled out some of the most important points in the infographic below....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/infographic-start-up-cmos-working-with-your-ceo-founder/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/Screenshot-2022-09-26-at-16.20.17.png" alt="Infographic | Start-up CMOs: working with your CEO/founder" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/infographic-start-up-cmos-working-with-your-ceo-founder/"> <header class="post-card-header"> <span class="post-card-tags">Infographics</span> <h2 class="post-card-title">Infographic | Start-up CMOs: working with your CEO/founder</h2> </header> <section class="post-card-excerpt"> <p>Check out this Infographic where we lay out what you need to know about your CEO when stepping into a start-up as a CMO....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/owning-your-marketing-superpower-as-a-cmo/"> <img class="post-card-image" src="/content/images/size/w800/2022/05/marketing-superheroes-image.jpg" alt="Owning your marketing superpower as a CMO" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/owning-your-marketing-superpower-as-a-cmo/"> <header class="post-card-header"> <span class="post-card-tags">Careers</span> <h2 class="post-card-title">Owning your marketing superpower as a CMO</h2> </header> <section class="post-card-excerpt"> <p>We spoke to Ling Koay of Oneflow, on why she pushed for her new role as Chief Brand Officer and stepped away from the CMO position. Dividing responsibilities, so she can focus on her specialty....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">14 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/cmo-convo-is-ceo-your-next-step-as-a-cmo-alan-gleeson/"> <img class="post-card-image" src="/content/images/size/w800/2022/10/CMO-Convo-Podcast-Assets--1-.png" alt="CMO Convo | Is CEO your next step as a CMO? | Alan Gleeson" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/cmo-convo-is-ceo-your-next-step-as-a-cmo-alan-gleeson/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">CMO Convo | Is CEO your next step as a CMO? | Alan Gleeson</h2> </header> <section class="post-card-excerpt"> <p>Historically, CEOs have largely been drawn from CROs or CFOs. But more and more CEOs are appearing on the scene. One such example is Alan Gleeson, who returns to CMO Convo as the CEO and co-founder of Contento....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/cmo-convo-get-your-team-ready-for-growth-maya-moufarek/"> <img class="post-card-image" src="/content/images/size/w800/2022/10/CMO-Convo-Podcast-Asset_Maya-Moufarek.png" alt="CMO Convo | Get your team ready for growth | Maya Moufarek" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/cmo-convo-get-your-team-ready-for-growth-maya-moufarek/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">CMO Convo | Get your team ready for growth | Maya Moufarek</h2> </header> <section class="post-card-excerpt"> <p>In our Growth CMO Report 2021, we found that marketing teams that have been built to be focussed on growth can be 64.5% more effective at meeting their goals. But what does that mean for you as a CMO?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/marketing-hiring-priorities-for-a-post-pandemic-world-as-a-cmo/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/for-hire-sign.jpg" alt="A CMO's marketing hiring priorities for a post-pandemic world" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/marketing-hiring-priorities-for-a-post-pandemic-world-as-a-cmo/"> <header class="post-card-header"> <span class="post-card-tags">Team management</span> <h2 class="post-card-title">A CMO's marketing hiring priorities for a post-pandemic world</h2> </header> <section class="post-card-excerpt"> <p>Until fairly recently my hiring priorities have been based on the company’s needs during the pandemic. With a lot of the world moving into a “post-pandemic world”, I know many of my CMO peers might be struggling to identify what roles to prioritize....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Bryony Pearce </div> <a href="/author/bryony-pearce/" class="static-avatar"> <img class="author-profile-image" src="//www.gravatar.com/avatar/65767ae7e2aa7048fe6f6ab98d3d6adf?s=250&d=mm&r=x" alt="Bryony Pearce" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/leveling-the-content-marketing-playing-field/"> <img class="post-card-image" src="/content/images/size/w800/2022/07/unbalanced-seesaw.jpg" alt="Leveling the content marketing playing field" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/leveling-the-content-marketing-playing-field/"> <header class="post-card-header"> <span class="post-card-tags">Content Marketing</span> <h2 class="post-card-title">Leveling the content marketing playing field</h2> </header> <section class="post-card-excerpt"> <p>We're joined by James Scherer, VP of Growth at Codeless, to look at how CMOs can level the playing field when it comes to SEO and successful content marketing....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">14 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script>  </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.cmoalliance.com/assets/img/sales/CMO%20FULL%20LOGO%20WHITE.svg?v=445d4f2483" /> </a> </div> <div class="site-footer-content-title"> The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. 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