CINXE.COM

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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Corporate Event Management Best Practices</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> 5 min read </div> <h1 class="header header-4 color-primary"> Corporate Event Management Best Practices </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Sep 9 2019</span> </div> <a href="https://www.eventbrite.com/blog/event-type/class/" class="tag tag--popular mb-2">Class</a><a href="https://www.eventbrite.com/blog/event-type/conference/" class="tag tag--popular mb-2">Conference</a><a href="https://www.eventbrite.com/blog/event-type/corporate-event/" class="tag tag--popular mb-2">Corporate event</a><a href="https://www.eventbrite.com/blog/event-type/networking-event/" class="tag tag--popular mb-2">Networking event</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="351" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/corporate-event-mistakes-768x351.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">Corporate events are a fantastic way to show off your company brand. But it can be hard to innovate the corporate event format when there’s a degree of professionalism. With some of these best practices, you’ll be able to level up your next corporate event in no time.</span></p> <div class="tm-tweet-clear"></div> <div class="tm-click-to-tweet"> <div class="tm-ctt-text"><a href="https://twitter.com/share?text=It+can+be+hard+to+innovate+the+corporate+event+format%2C+but+with+a+few+out+of+the+box+ideas%2C+you+can+make+it+fresh+again.&via=eventbrite&related=eventbrite&url=https://www.eventbrite.com/blog/corporate-event-management-ds00/" target="_blank">It can be hard to innovate the corporate event format, but with a few out of the box ideas, you can make it fresh again.</a></div> <p><a href="https://twitter.com/share?text=It+can+be+hard+to+innovate+the+corporate+event+format%2C+but+with+a+few+out+of+the+box+ideas%2C+you+can+make+it+fresh+again.&via=eventbrite&related=eventbrite&url=https://www.eventbrite.com/blog/corporate-event-management-ds00/" target="_blank" class="tm-ctt-btn">Click To Tweet</a></p> <div class="tm-ctt-tip"></div> </div> <h2><span style="font-weight: 400;">Think outside the box</span></h2> <p><span style="font-weight: 400;">Shake up your corporate event with these out of the box upgrades to common conference formats:</span></p> <h3><span style="font-weight: 400;">Corporate event planning idea #1: Conferences</span></h3> <p><span style="font-weight: 400;">Conferences are a popular type of corporate event. But with higher registration prices, you need to pull off an experience that warrants the investment. Here’s how to get creative with this format:</span></p> <ul> <li style="font-weight: 400;"><strong>Find better event speakers</strong><b>:</b><span style="font-weight: 400;"> Conference-goers will travel far distances for the right speakers. But finding and securing conference speakers isn’t always easy.</span><a href="https://www.eventbrite.com/blog/academy/finding-conference-speakers/"> <span style="font-weight: 400;">Follow the guidance in this ebook</span></a><span style="font-weight: 400;"> to upgrade your conference speaker sourcing strategy.</span></li> <li style="font-weight: 400;"><strong>Let attendees choose their own swag</strong><b>:</b><span style="font-weight: 400;"> People love free stuff, but only if it’s something they actually want.</span><a href="https://www.eventbrite.com/blog/event-swag-doesnt-suck-ds00/"> <span style="font-weight: 400;">A customizable swag booth</span></a><span style="font-weight: 400;"> is a surefire way to send them home with swag they’ll keep.</span></li> <li style="font-weight: 400;"><strong>Offer interactive food and drink stations</strong><b>:</b><span style="font-weight: 400;"> There are many ways to</span><a href="https://www.eventbrite.com/blog/entertainment-ideas-corporate-event-ds00/"> <span style="font-weight: 400;">feed attendees and wow them</span></a><span style="font-weight: 400;"> at the same time. Try a customizable champagne cocktail bar, live stir-fry station, or even a donut wall.</span></li> </ul> <h3><span style="font-weight: 400;">Corporate event planning idea #2: Training workshops</span></h3> <p><span style="font-weight: 400;">Training workshops for employees can be a thankless task. Just like school assemblies, many people aren’t excited about required gatherings — especially if the training is on a dry topic. Break people out of their distractions and get them participating. Here are a few ways to get people engaged:</span></p> <ul> <li style="font-weight: 400;"><strong>Change the room layout</strong><b>:</b><span style="font-weight: 400;"> Training rooms are always laid out in the same way – rows of tables and chairs. Challenge the convention and surprise your attendees by perhaps providing beanbags instead of chairs, standing podium tables, or tables with just a few chairs to encourage small groups.</span></li> <li style="font-weight: 400;"><strong>Add networking opportunities</strong><b>:</b><span style="font-weight: 400;"> Whether a training event is external or internal, provide people with time to connect with each other.</span></li> <li style="font-weight: 400;"><strong>Turn audience members into participants</strong><b>:</b><span style="font-weight: 400;"> Encourage</span><a href="https://www.eventbrite.com/blog/create-workshop-plan-ds00/"> <span style="font-weight: 400;">total participation</span></a><span style="font-weight: 400;">, even from shy attendees. For those who don’t like to speak up in a group, consider using real-time polling apps like</span><a href="https://www.eventbrite.com/spectrum/slido/"> <span style="font-weight: 400;">Sli.do</span></a><span style="font-weight: 400;"> to encourage the asking of questions from mobile devices.</span></li> </ul> <h3><span style="font-weight: 400;">Corporate event planning idea #3: Seminars</span></h3> <p><span style="font-weight: 400;">Seminars are often used to showcase a company’s expertise on a specific topic or internally to provide employees with learning opportunities. They also usually allow the audience to interact with the speaker. To mix things up at your next corporate seminar, consider the following tips:</span></p> <ul> <li style="font-weight: 400;"><strong>Think outside the ballroom</strong><b>:</b><span style="font-weight: 400;"> Sometimes the best venues are the ones that don’t feel corporate at all.</span><a href="https://www.eventbrite.com/blog/4-ways-to-take-advantage-of-nontraditional-event-venues-update-ds00/"> <span style="font-weight: 400;">Multiple nontraditional venues</span></a><span style="font-weight: 400;">, for example, have helped Techweek become the nation’s leading technology conference and festival.</span></li> <li style="font-weight: 400;"><strong>Incorporate an activity during break time</strong><b>:</b><span style="font-weight: 400;"> Instead of the usual coffee break, consider adding</span><a href="https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/"> <span style="font-weight: 400;">something experiential into that time</span></a><span style="font-weight: 400;">. Informal fireside chat sessions, for example, can energize attendees and help their brains get the break from learning they need to focus when they come back.</span></li> <li style="font-weight: 400;"><strong>Lean on technology</strong><b>:</b><span style="font-weight: 400;"> Instead of a PowerPoint presentation, consider how you can help your speakers connect with the audience better — whether that’s</span><a href="https://www.eventbrite.com/blog/event-technology-trends-in-2018-ds00/"> <span style="font-weight: 400;">through an app</span></a><span style="font-weight: 400;">, social media, or even a chatbot to help people discover relevant content.</span></li> </ul> <h2><span style="font-weight: 400;">Upgrade your tech</span></h2> <p><span style="font-weight: 400;">The conference world is constantly evolving with new ways to wow your attendees. But before you look for trendy ideas, make sure you have these four staples in place first.</span></p> <h3><span style="font-weight: 400;">ROI</span></h3> <p><span style="font-weight: 400;">It costs</span><a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers" target="_blank" rel="noopener"> <span style="font-weight: 400;">six to seven times more</span></a><span style="font-weight: 400;"> to acquire new attendees than retaining your existing ones. That means to increase your conference’s return on investment (ROI),</span><a href="https://www.eventbrite.com/blog/academy/marketing-and-promotion-for-events/"> <span style="font-weight: 400;">cost-effective marketing strategies</span></a><span style="font-weight: 400;"> and</span><a href="https://www.eventbrite.com/blog/how-to-make-registration-easier-ds0d/"> <span style="font-weight: 400;">an easy registration process</span></a><span style="font-weight: 400;"> aren’t enough. Properly analyzing the numbers as well as communicating them effectively to the right people is a key best practice to <a href="https://www.eventbrite.com/blog/corporate-event-planning-guide/" target="_blank" rel="noopener">corporate event planning</a>.</span></p> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/corporate-event-planning-checklist-ds00/">Corporate Event Planning</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/entertainment-ideas-corporate-event-ds00/">Creative Entertainment Ideas for Corporate Events</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/corporate-event-ideas-ds00/">Creative Corporate Event Concepts</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/corporate-event-planning-resources/">Event Planning Resources</a></li> </ul> </div><h3><span style="font-weight: 400;">Session entry</span></h3> <p><span style="font-weight: 400;">Even when it’s not important to limit entry to a session, self-service technology provides valuable data for organizers who want to know who goes where. Using RFID bracelets or badges, individual attendee entrance and exit from events can be automatically tracked. This gives organizers a precise picture of event flow in real time.</span></p> <p><span style="font-weight: 400;">Look for technology that integrates with your ticketing partner’s data, so you can import and sync multiple guest lists to better manage registration lists in one place.</span><a href="https://www.boomset.com/smart-sessions-features/?source=Digital%20Marketing&source_detail=Eventbrite%20Blog" target="_blank" rel="noopener"> <span style="font-weight: 400;">Boomset’s Smart Session Scheduling</span></a> <span style="font-weight: 400;">attendance data, for example, is auto-synced back to Eventbrite’s records.</span></p> <h3><span style="font-weight: 400;">VIP management</span></h3> <p><span style="font-weight: 400;">If you offer a VIP option, give your attendees the means to upgrade at any time from self-service kiosks distributed throughout your venue. The moment event goers upgrade, their badge or RFID bracelet is instantly updated. Anyone with VIP access can walk right into your VIP lounge by flashing a wrist.</span></p> <h3><span style="font-weight: 400;">Attendee apps</span></h3> <p><span style="font-weight: 400;">Feature-rich mobile event apps aren’t only a replacement for printed handouts.</span><a href="https://www.eventbrite.com/blog/academy/roi-mobile-event-app/"> <span style="font-weight: 400;">When done right</span></a><span style="font-weight: 400;">, they help your event attendees network with like-minded individuals, interact with experts, and become active participants in the event experience.</span></p> <p><span style="font-weight: 400;">This empowers attendees to organize their experience up front or at any time during the event, and alleviates your staff from spending valuable time facilitating such changes.</span></p> <h3><span style="font-weight: 400;">Transportation</span></h3> <p><span style="font-weight: 400;">With so many events to choose, yours has to be superior from start to finish. Every attendee expects an elevated experience throughout, but your VIP attendees demand it.</span></p> <p><span style="font-weight: 400;">Yes, your VIP attendees could take it upon themselves to call a Lyft,</span><a href="https://www.eventbrite.com/blog/ridesharing-trends-ds00/"> <span style="font-weight: 400;">and often will</span></a><span style="font-weight: 400;">. For this reason, proactive rideshare options are quickly becoming the new norm for event creators. By partnering with a rideshare company like Lyft, you can make rideshare the convenient go-to option for your VIP attendees.</span></p> <h2><span style="font-weight: 400;">Stay in touch</span></h2> <p><span style="font-weight: 400;">Email is your most powerful tool when it comes to communicating with your attendees. Maximize your reach and opens with these two tips.</span></p> <h3><span style="font-weight: 400;">A/B test emails</span></h3> <p><span style="font-weight: 400;">A/B testing should become an integral part of your email creation process. Test for effective open rates, subject lines, CTAs. Take that data and optimize your emails for the next campaign to increase engagement. Third parties like MailChimp can do the work for you. You can set up A/B tests within your campaigns and</span><a href="https://www.eventbrite.com/blog/solutions/mailchimp-event-integration/"> <span style="font-weight: 400;">MailChimp</span></a><span style="font-weight: 400;"> will optimize toward the highest performers.</span></p> <h3><span style="font-weight: 400;">Retarget in the future</span></h3> <p><span style="font-weight: 400;">Segment your lists so you can target your email campaigns to the right audience. Then create email campaigns that speak to those smaller groups with specific messages. Make this email targeting easier with email marketing platforms like</span><a href="https://www.eventbrite.com/blog/email-marketing-trends-ds00/"> <span style="font-weight: 400;">MailChimp</span></a><span style="font-weight: 400;"> or</span><a href="https://www.eventbrite.com/blog/event-invitation-emails-data-ds00/"> <span style="font-weight: 400;">Emma</span></a><span style="font-weight: 400;">.</span></p> <h2><span style="font-weight: 400;">Put your next corporate event on cruise control</span></h2> <p><span style="font-weight: 400;">Want to make sure nothing slips through the cracks? 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