CINXE.COM

Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors | Omniture | NBC Universal

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.omniture.com:80/offer/1319/","20120409091137","https://web.archive.org/","web","/_static/", "1333962697"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors | Omniture | NBC Universal</title> <meta http-equiv="X-UA-Compatible" content="IE=8"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="Web Analytics and Online Business Optimization Platform by Omniture. Web Analytics, Online Business Optimization, Search Management, and More."/> <meta name="keywords" content="web analytics, web analysis, web statistics, online business optimization, omniture, sitecatalyst, discover, data warehouse, searchcenter"/> <meta name="category" content="Success story"/> <meta name="verticals" content=""/> <meta name="personas" content=""/> <meta name="tags" content="Adobe SiteCatalyst, Adobe Discover, NBC Universal, social media, SiteCatalyst, Discover"/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <link rel="alternate" type="application/rss+xml" title="Insight. Action. Uplift. The Omniture Blog." href="https://web.archive.org/web/20120409091137/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="https://web.archive.org/web/20120409091137im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="https://web.archive.org/web/20120409091137cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=static&amp;ignore_skin="/> </head> <body id="static" class="no_skin en static "> <!-- aggregrated js --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120409091137js_/http://scripts.omniture.com/javascript.js"></script> <!-- Test&Target Presets --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120409091137js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script> <!-- MAIN CONTENT --> <script type="text/javascript"> var epi_offer_name = 'Entertainment leader uses Adobe&Acirc;&reg; Digital Marketing Suite to gain new insights into social media and audience behaviors'; var epi_offer_product = 'SUITE'; var epi_offer_centricity = 'Product Focused'; var epi_offer_type = 'Success story'; var epi_offer_iid = '43177'; </script> <script language="javascript" type="text/javascript"> s.prop31='43177'; s.eVar39=s.prop31; </script> <link href="https://web.archive.org/web/20120409091137cs_/http://assets.omniture.com/en/css/adobe-landing.css" rel="stylesheet" type="text/css"> <div id="master-offset" class="sidebar-divider"> <div class="landing-header"> <img src="/web/20120409091137im_/http://www.omniture.com/assets/en/images/landing/001018.landing_header.540x218.en.jpg" alt="" height="272" width="730"/> </div> <div class="content-block"> <div class="landing-body-content"> <!-- Content --> <div class="mboxDefault"> <h1>Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors</h1> <h3>Fill out the form to the right to download</h3> <p><strong>Case Summary</strong></p> <p>With the help of Adobe solutions, NBC Universal found that if a video viewer "liked" a video, the viewer consumed more than two times more videos; the company also uncovered that if a video viewer shared a video, he or she accessed almost three times the amount of digital video and online content; NBC Universal also discovered that when viewers commented on a video, their consumption increased by approximately seven fold. The level of insight that NBC Universal is able to gather can be essential in finding better ways to help advertisers reach the best audiences. </p> </div> <script type="text/javascript"> mboxCreate('offerlanding_copy','isol_id=1319','offer_version={offer_version}'); </script> <!-- End Content --> </div> <div class="landing-sidebar"> <!-- Sidebar --> <script type="text/javascript"> if(!shortlang){ var shortlang = "en_us"; } if(!epi_offer_product){ var epi_offer_product = "SUITE"; } </script> <script type="text/javascript" language="javascript" src="https://web.archive.org/web/20120409091137js_/http://apps.enterprise.adobe.com/files/js/global/jquery.faas.js"></script> <script type="text/javascript" language="javascript"> ;(function($) { $(document).ready(function(e) { $("#form").faas({ id: 9, //for success.adobe.com, this is the form id sourceSystem: "OBU", // 1) DESBU, 2) OBU, 3) SCENE7, 4) DAY destination: "https://web.archive.org/web/20120409091137/http://omniture.com/offer/1319?fc=true", locale: shortlang, hiddenFields: { "question6" : "marketing_web_form", // event_type "question7" : "request_for_information", // channel_subtype "question31" : ("SUITE" || "SUITE"), // sku "question36" : '43177', // Production_Campaign_Id "question77" : "1", // ok_to_call – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS "question78" : "1", // ok_to_email – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS "question79" : "1" // ok_to_mail – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS //"question80" : "0" // ok_to_share – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS }, afterSubmitCallback: function (data) { if (data.data.destination.indexOf("?") == -1) { data.data.destination += "?faas_unique_submission_id=" + data.data.faas_unique_submission_id; } else { data.data.destination += "&faas_unique_submission_id=" + data.data.faas_unique_submission_id; } } }); }); })(jQuery); </script> <div id="form"> </div><!-- Sidebar --> </div> <div class="clear"></div> </div> </div> <div class="landing-footer"> <p>Notice: By supplying my contact information, I authorize Adobe and its agents ("Adobe"), to contact me (via email, phone and/or mail) about Adobe, its products and services, including product releases and updates, seminars, events, surveys, trainings, and special offers. I will have the opportunity to opt-out of future communications, and Adobe may use data I have provided in accordance with the Adobe online privacy policy. Please review Adobe’s online Privacy Policy which is found <a href="https://web.archive.org/web/20120409091137/http://www.adobe.com/misc/privacy.html" target="_blank">here</a>.</p> <br/> <p><strong>We Value Your Privacy</strong><br/>Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. View our <a href="/web/20120409091137/http://www.omniture.com/en/privacy" target="_blank">Privacy Policy</a>.</p> <br/> <p> Copyright © 2006 - 2012 Adobe Systems Incorporated. All rights reserved.</p> <br/> <p> Adobe, Omniture and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.</p></div> <div class="mboxDefault"></div> <script language="javascript"> mboxDefine("mboxDefault", 'productPage'); mboxUpdate('productPage', "productId=1319", "categoryId=Success story,EN:Success story,EN:Success story:SUITE,Success story:1,EN:Success story:1,EN:Success story:SUITE:1", "productName=Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors", "productPageURL=http://www.omniture.com/offer/1319", "message=Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors", "productThumbnailURL=Success story", "inventory=100000", "price=0.00", "productSort=0", "product.author_photo=", "product.author_name=Omniture", "product.author_title=Marketing", "product.partner_company=NBC Universal"); </script> <div class="mboxDefault"></div> <script language="javascript"> mboxCreate('offerlanding_footer','isol_id=1319'); </script> <script language="javascript"> if (s.c_r('email_sfid') != ''){ document.write('<scr' + 'ipt type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120409091137/http://assets.omniture.com/global/scripts/tracking/elqNow/elqFormPrePop.js"></scr' + 'ipt>'); document.write('<scr' + 'ipt type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120409091137/http://scripts.omniture.com/global/scripts/tracking/elqNow/elqCPers.js"></scr' + 'ipt>'); } </script> <!-- Conversion Pixel - Adobe Internal Rtg Conversion Pixel - DO NOT MODIFY --> <script src="https://web.archive.org/web/20120409091137js_/http://ib.adnxs.com/px?id=23071&amp;seg=188362&amp;t=1" type="text/javascript"></script> <!-- End of Conversion Pixel --> <!-- OFFER FOOTER --> <!-- END MAIN CONTENT --> <!-- SITECATALYST CODE --> <!-- TNT FOOTER --> <div class="mboxDefault"></div> <!-- TNT FOOTER END --> <script language="javascript" type="text/javascript"> <!-- /* Copyright 1997-2012 Omniture, Inc. */ // ELQ GUID if(!s.c_r('elqCustomerGUID')) { d=new Date; d.setTime(d.getTime()+(365*24*60*60*1000)); s.c_w('elqCustomerGUID',GetElqCustomerGUID(),d); } /* PAGE SPECIFIC */ s.pageName='Marketing: Offers: Landing: 1319: Entertainment leader uses Adobe® Digital Marketing Suite to gain new insights into social media and audience behaviors'; s.channel='Offers'; s.prop6='English'; /*TNT FOOTER CONTINUED */ if(typeof mboxCreate == 'function') { var epi_offer_name; var epi_offer_product; var epi_offer_centricity; var epi_offer_type; if(s.pageName==undefined) s.pageName=window.location; mboxCreate('global_page_vars','pageinfo_name='+s.pageName,'pageinfo_section='+s.channel,'pageinfo_url='+window.location,'pageinfo_offer_name='+epi_offer_name,'pageinfo_offer_product='+epi_offer_product,'pageinfo_offer_centricity='+epi_offer_centricity,'pageinfo_offer_type='+epi_offer_type); } /*TNT FOOTER END AGAIN */ mboxLoadSCPlugin(s); /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code) //--> </script> <noscript> <!-- SiteCatalyst code version: H.20.3.--> <img src="https://web.archive.org/web/20120409091137im_/http://omniturecom.112.2o7.net/b/ss/omniturecom/5/H.20.3--WAP" height="5" width="5" border="0"/> <!-- End SiteCatalyst code version: H.20.3. --> </noscript> <!-- POWER INC INCLUDE --> <!-- banner_track, isol, eloqua --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120409091137js_/http://scripts.omniture.com/javascript-footer.js"></script> <!-- demandbase --> <script type="text/javascript"> var domainy = location.protocol == "https:" ? "https://web.archive.org/web/20120409091137/https://leads.demandbase.com" : "https://web.archive.org/web/20120409091137/http://leads.demandbase.com"; document.write(unescape("%3Cscript src='" + domainy +"/204595.js' type='text/javascript'%3E%3C/script%3E")); </script> <noscript> <img alt="Demandbase Connect" width="1" height="1" src="https://web.archive.org/web/20120409091137im_/http://leads.demandbase.com/204595ns.gif"/> </noscript> <!-- end demandbase --> <!-- start LivePerson --> <script type="text/javascript"> var lpMTagConfig = lpMTagConfig || {}; lpMTagConfig.vars = lpMTagConfig.vars || []; lpMTagConfig.lpTagSrv = "sales.liveperson.net"; lpMTagConfig.lpServer = "sales.liveperson.net"; lpMTagConfig.lpNumber = "89901003"; lpMTagConfig.deploymentID = "omniture"; lpMTagConfig.vars.push(["page","unit","omniture-us"]); lpMTagConfig.vars.push(["session","language","english"]); lpMTagConfig.vars.push(["page","Section","<value>"]); </script> <!-- end LivePerson --> <!-- END SITECATALYST CODE --> </body> </html> <!-- FILE ARCHIVED ON 09:11:37 Apr 09, 2012 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 17:12:41 Nov 29, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.697 exclusion.robots: 0.038 exclusion.robots.policy: 0.024 esindex: 0.013 cdx.remote: 10.402 LoadShardBlock: 131.826 (3) PetaboxLoader3.datanode: 156.688 (4) PetaboxLoader3.resolve: 200.54 (2) load_resource: 261.825 -->

Pages: 1 2 3 4 5 6 7 8 9 10