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Januar 2024</span></p><header class="entry-header clearfix"><h5 class="entry-meta-headline">Themen 2023, die auf der Agenda bleiben</h5><h1 class="entry-title">Publikumsmarkt: Die Trends</h1></header><div class="entry-content clearfix"><p><img class="wp-image-169398 alignright lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAJEAAAEsAQMAAAD5NcN/AAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAABxJREFUGBntwTEBAAAAwiD7p14IX2AAAAAAAMAtF3AAATfvsh0AAAAASUVORK5CYII=" alt="" width="184" height="381" data-src="https://www.buchreport.de/wp-content/uploads/2024/01/belle-grossthemen-145x300.png" decoding="async" data-srcset="https://www.buchreport.de/wp-content/uploads/2024/01/belle-grossthemen-145x300.png 145w, https://www.buchreport.de/wp-content/uploads/2024/01/belle-grossthemen.png 323w" data-sizes="auto" /><noscript><img class=" wp-image-169398 alignright" src="https://www.buchreport.de/wp-content/uploads/2024/01/belle-grossthemen-145x300.png" alt="" width="184" height="381" srcset="https://www.buchreport.de/wp-content/uploads/2024/01/belle-grossthemen-145x300.png 145w, https://www.buchreport.de/wp-content/uploads/2024/01/belle-grossthemen.png 323w" sizes="(max-width: 184px) 100vw, 184px" data-eio="l" /></noscript>Im Publikumsbuchmarkt bereiten einige elementare Entwicklungen Sorgen: Immer weniger Menschen kaufen Bücher (inklusive Audio- und E-Book-Dateien). Die Fortschreibung der <strong>„Quo vadis“-</strong>Studie des <strong>Börsenvereins</strong> zählt jedenfalls 1,4 Mio oder gut 5% weniger Käufer als im Vorjahr. Dazu passt, dass der Absatz gedruckter Bücher tatsächlich weiter absinkt.</p><p>Diese große Branchen-Perspektive relativiert sich allerdings für die größte Warengruppe:</p><ul><li>Belletristische Inhalte sind gegen den allgemeinen Rückwärtstrend gefragt, legen sowohl bei der Zahl der verkauften gedruckten Bücher als auch bei den Downloads im E-Book-Format zu.</li><li>Bei Romance- und Fantasy-Reihen für junge Zielgruppen werden Bücher mit besonderen Ausstattungen wie Cover-Veredelungen und Farbschnitte auch zu höheren Preisen als Sammlerstücke stark nachgefragt.</li><li>Vor allem in der Unterhaltungs-Belletristik ist englischsprachige Literatur gefragt. Mehr als 5% der verkauften Titel sind mittlerweile Importe aus dem englischen Sprachraum. Die Kehrseite des Trends erleben die lizenznehmenden Verlage: Sie müssen zusehen, wie englische Verlage Umsatz abgreifen, indem sie eigens für den kontinentaleuropäischen Markt produzierte Ausgaben erfolgreich herausbringen, bevor die deutsche Fassung ausgeliefert wird.</li></ul><p>Während die Belletristik neue Impulse erfährt, stoßen die anderen populären Warengruppen auf weniger Interesse als 2022: die Absatzzahlen gehen zurück, höhere Preise sorgen immerhin bei Kinder- und Jugendtiteln sowie im Sachbuch für ein kleines Umsatzplus. Denn auch das ist ein Trend: 2023 heben die Verlage, ausgelöst durch Inflation und höhere Kosten, die Preise spürbar an. Die Kunden zahlen an der Kasse im Schnitt gut 70 Cent (4,9%) mehr pro Buch, in der Belletristik sind es sogar 90 Cent.</p></div><div class="entry-tags clearfix"><span>Themen:</span><a href="https://www.buchreport.de/news/tag/buchreport-express-51-2023/" class="no-text-transform" rel="tag">buchreport.express 51/2023</a><a href="https://www.buchreport.de/news/tag/jahresrueckblick-2023/" rel="tag">Jahresrückblick 2023</a></div></article><nav class="post-nav-wrap" role="navigation"><ul class="post-nav clearfix"><li class="post-nav-prev"> <a href="https://www.buchreport.de/news/marketing-die-online-jugendkultur/" rel="prev"><i class="fa fa-chevron-left"></i></a></li><li class="post-nav-next"> <a href="https://www.buchreport.de/news/markt-die-digitalisierung/" rel="next"><i class="fa fa-chevron-right"></i></a></li></ul></nav><h4 class="widget-title related-content-title"><span>Ähnliche Artikel</span></h4><div class="related-content clearfix"><article class="mh-col mh-1-4 content-grid 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