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class="breadcrumbs is-full-width breadcrumbs-a" id="breadcrumb"><div class="inner ts-contain "><span><span><a href="https://insiderlatam.com/">Inicio</a></span> » <span class="breadcrumb_last" aria-current="page">Masters of Marketing Latam: Manuel Coulomb, de José Cuervo, detalla las razones por las que el branding es crucial para las marcas</span></span></div></nav> <div class="main ts-contain cf right-sidebar"> <div class="ts-row"> <div class="col-8 main-content"> <div class="the-post-header s-head-modern s-head-modern-a"> <div class="post-meta post-meta-a post-meta-left post-meta-single has-below"><div class="post-meta-items meta-above"><span class="meta-item cat-labels"> <a href="https://insiderlatam.com/categoria/marketing/" class="category term-color-4" rel="category">Marketing</a> </span> </div><h1 class="is-title post-title">Masters of Marketing Latam: Manuel Coulomb, de José Cuervo, detalla las razones por las que el branding es crucial para las marcas</h1><div class="post-meta-items meta-below"><span class="meta-item post-author"><span class="by">By</span> <a href="https://insiderlatam.com/author/periodistamx/" title="Entradas de Periodista Mex" rel="author">Periodista Mex</a></span><span class="meta-item date"><time class="post-date" datetime="2024-11-19T07:04:02-03:00">19/11/2024</time></span><span class="meta-item date-modified"><span class="updated-on">Updated:</span><time class="post-date" datetime="2024-11-25T10:40:17-03:00">25/11/2024</time></span></div></div> <div class="post-share post-share-b spc-social-colors post-share-b1"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Finsiderlatam.com%2Fmasters-of-marketing-latam-manuel-coulomb-de-jose-cuervo-detalla-por-que-el-branding-es-crucial-para-las-marcas%2F" class="cf service s-facebook service-lg" title="Share on Facebook" target="_blank" rel="nofollow noopener"> <i class="tsi tsi-tsi tsi-facebook"></i> <span class="label">Facebook</span> </a> <a 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class="single-featured"> <div class="featured"> <a href="https://insiderlatam.com/wp-content/uploads/2024/11/Masters-of-Marketing-Manuel-Coulomb-de-José-Cuervo-scaled.jpg" class="image-link media-ratio ar-bunyad-main" title="Masters of Marketing Latam: Manuel Coulomb, de José Cuervo, detalla las razones por las que el branding es crucial para las marcas"><img width="708" height="463" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgNzY4IDQ0MScgeG1sbnM9J2h0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnJz48L3N2Zz4=" class="attachment-bunyad-768 size-bunyad-768 lazyload wp-post-image" alt="" sizes="(max-width: 708px) 100vw, 708px" title="Masters of Marketing Latam: Manuel Coulomb, de José Cuervo, detalla las razones por las que el branding es crucial para las marcas" decoding="async" fetchpriority="high" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/11/Masters-of-Marketing-Manuel-Coulomb-de-José-Cuervo-768x441.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/11/Masters-of-Marketing-Manuel-Coulomb-de-José-Cuervo-1024x588.jpg 1024w, https://insiderlatam.com/wp-content/uploads/2024/11/Masters-of-Marketing-Manuel-Coulomb-de-José-Cuervo-scaled.jpg 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/11/Masters-of-Marketing-Manuel-Coulomb-de-José-Cuervo-768x441.jpg" /></a> </div> </div> <div class="the-post s-post-modern"> <article id="post-111844" class="post-111844 post type-post status-publish format-standard has-post-thumbnail category-destacados category-marketing category-mma category-no-te-pierdas tag-destacado-marketing tag-jose-cuervo tag-manuel-coulomb tag-masters-of-marketing tag-mexico tag-mma-latam"> <div class="post-content-wrap"> <div class="post-content cf entry-content content-spacious"> <h6><strong>Insider Latam presenta un nuevo episodio de Masters of Marketing Latam, el podcast de MMA Latam, en el que se explora junto a Manuel Coulomb, Head of Marketing de José Cuervo, la relevancia del branding en un panorama dominado por la innovación tecnológica y la transformación digital.</strong></h6> <p>Coulomb, apasionado por el poder de las marcas, comparte cómo José Cuervo ha logrado mantenerse como un referente icónico en la región, equilibrando tradición e innovación para destacar en un mercado tan dinámico como competitivo.</p> <p>Durante la conversación, explora a fondo las claves esenciales para mantener el rumbo en el branding, resaltando la importancia de reforzar la identidad de marca y evitar errores comunes que diluyen la esencia de una empresa. Además, revela estrategias y herramientas que ayudan a las marcas a mantener una coherencia sólida, no solo en sus comunicaciones, sino también en su ADN, mostrando cómo estos principios también pueden aplicarse al branding personal.</p> <p>Te invitamos a disfrutar de este episodio, que es una invitación a reflexionar sobre cómo las marcas pueden trascender más allá de las tendencias tecnológicas, construyendo un legado que perdure.</p> <p><iframe title="Masters of marketing Latam | José Cuervo | El branding sigue siendo crucial para las marcas" width="708" height="398" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-src="https://www.youtube.com/embed/ttMaT_M1I5Q?feature=oembed&enablejsapi=1&origin=https://insiderlatam.com" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></p> 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<span class="sbi-screenreader">🎙️ Branding, Marketing y el equilibrio perfec</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. En el nuevo episodio de Masters of Marketing Latam, el videopodcast de @mma.latam en alianza con Insider Latam. Manuel Coulomb, Head of Marketing de José Cuervo, nos comparte su visión sobre la importancia del branding en un mundo cada vez más digital. 🤝✨ Descubre cómo Jose Cuervo esta icónica y querida marca mexicana logra mantenerse vigente mientras conecta profundamente con sus consumidores, sin perder su esencia. 💡🍹 👉 ¿Cómo las marcas pueden adaptarse a la era digital sin dejar de ser auténticas? 👉 ¿Qué papel juega el branding en el éxito de las empresas ? 🎧 ¡No te pierdas este videopodcast! 🌟 Encuentra la nota completa junto al videopodcast en nuestra web y descubre el futuro del marketing. 🚀 #MastersOfMarketing #InsiderLatam #JoseCuervo #MarketingDigital #Branding #Innovación" data-src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. En el nuevo episodio de Masters of Marketing Latam, el videopodcast de @mma.latam en alianza con Insider Latam. Manuel Coulomb, Head of Marketing de José Cuervo, nos comparte su visión sobre la importancia del branding en un mundo cada vez más digital. 🤝✨ Descubre cómo Jose Cuervo esta icónica y querida marca mexicana logra mantenerse vigente mientras conecta profundamente con sus consumidores, sin perder su esencia. 💡🍹 👉 ¿Cómo las marcas pueden adaptarse a la era digital sin dejar de ser auténticas? 👉 ¿Qué papel juega el branding en el éxito de las empresas ? 🎧 ¡No te pierdas este videopodcast! 🌟 Encuentra la nota completa junto al videopodcast en nuestra web y descubre el futuro del marketing. 🚀 #MastersOfMarketing #InsiderLatam #JoseCuervo #MarketingDigital #Branding #Innovación"></noscript> </a> </div> </div> </div> <div id="sbi_load" > <span class="sbi_follow_btn"> <a href="https://www.instagram.com/insiderlatamoficial/" target="_blank" rel="nofollow noopener"> <svg class="svg-inline--fa fa-instagram fa-w-14" aria-hidden="true" data-fa-processed="" aria-label="Instagram" data-prefix="fab" data-icon="instagram" role="img" viewBox="0 0 448 512"> <path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path> </svg> <span>Follow on Instagram</span> </a> </span> </div> <span class="sbi_resized_image_data" data-feed-id="*1" data-resized="{"18068191486659709":{"id":"467547753_18371100721185936_4601805669021241478_n","ratio":"0.56","sizes":{"full":640,"low":320,"thumb":150}}}"> </span> </div> </div> </div><div class="widget col-4 widget_text"> <div class="textwidget"><div id="fb-root"></div> <script async defer crossorigin="anonymous" src="https://connect.facebook.net/es_LA/sdk.js#xfbml=1&version=v4.0"></script> <div class="fb-page" data-href="https://www.facebook.com/insiderlatam/" data-tabs="timeline" data-width="" data-height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true"><blockquote cite="https://www.facebook.com/insiderlatam/" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/insiderlatam/">INSIDER LATAM</a></blockquote></div></div> </div> </ul> </div> <div class="lower-foot"> <div class="wrap"> <div class="widgets"> <div class="textwidget">Copyright © 2018</div> </div> </div> </div> <div class="lower-foot"> <div class="wrap"> </div> </div> </footer> </div>   <script type="text/javascript"> var sbiajaxurl = "https://insiderlatam.com/wp-admin/admin-ajax.php"; 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