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1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercado" class="text-t7 inline-block">Mercado</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercado"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Comercialize o seu negócio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Alcance e retenha clientes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pt/facebook-instagram"><div class="text-base 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col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Faça a gestão" class="text-t7 inline-block">Faça a gestão</span></div><ul class="pb-2" aria-labelledby="subNavItem-Faça a gestão"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pt/gerenciar"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Faça a gestão da sua empresa<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Rastreie vendas, encomendas e análises de dados</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pt/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Calcule o seu desempenho<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Análises e relatórios</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pt/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gira o seu stock e encomendas<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestão de encomendas e inventário</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fonte externa: Programadores Shopify . Construa com as API poderosas da Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Programadores Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Construa com as API poderosas da Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Uma solução de comércio eletrónico para fazer crescer marcas digitais</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Todos os produtos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore todos os produtos e funcionalidades da Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pt/precos">Preços</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Recursos-toggle-open" aria-controls="RecursosDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Recursos</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RecursosDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Ajuda e assistência" class="text-t7 inline-block">Ajuda e assistência</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ajuda e assistência"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/pt-PT/" aria-label="Fonte externa: Ajuda e assistência . Obtenha assistência 24/7"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ajuda e assistência<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenha assistência 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pt/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Blogue Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dicas de estratégia de negócios</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><ul class="pb-2"></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Ferramentas essenciais" class="text-t7 inline-block">Ferramentas essenciais</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ferramentas essenciais"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/business-name-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gerador de nomes para empresas <span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pt/ferramentas/criador-de-logo"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Criador de logótipo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fonte externa: Fotografia de banco de imagens ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fotografia de banco de imagens<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="Fonte externa: Ferramenta de ligação na bio ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ferramenta de ligação na bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gerador de códigos QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap 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focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Inicie a avaliação gratuita</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=pt-PT&language=pt&signup_page=https%3A%2F%2Fwww.shopify.com%2Fpt%2Fblog%2Fferramentas-de-e-commerce&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Fonte externa: Inicie a 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/pt/blog/ferramentas-de-e-commerce"/><meta itemProp="dateModified" content="2025-02-07T05:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/pt/blog" class="no-underline hover:text-link-light-hover topic-link">Blogue</a><span class="richtext px-2.5 text-xs">|</span><a href="/pt/blog/topics/vender-online" class="no-underline hover:text-link-light-hover topic-link">Vender online</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">7 tipos de ferramentas de e-commerce para negócios online (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">As ferramentas de e-commerce ajudam as lojas online a estabelecer a sua marca e atrair mais clientes. Aqui estão os 7 tipos de ferramentas essenciais para um e-commerce de sucesso.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/pt/blog/authors/a-equipa-da-shopify" class="no-underline" itemProp="url"><span itemProp="name">A equipa da Shopify</span></a></span></div><div class="text-body-sm text-shade-50">Atualizado em <time>7/02/2025</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864&originalWidth=1848&originalHeight=782" alt="Portátil com uma mala de ferramentas sob um fundo roxo" loading="eager" decoding="async" 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https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">Nesta página<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">Nesta página</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">O que são ferramentas de e-commerce?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Por que as ferramentas de e-commerce são importantes?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">7 tipos de ferramentas de e-commerce</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Utilize as ferramentas de e-commerce a seu favor</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">FAQ sobre ferramentas de e-commerce</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Comece o seu negócio online hoje.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Gratuitamente.</p><a 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[&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Seja um construtor de sites tudo-em-um, um plug-in de análise ou um software de carrinho de compras, as ferramentas de e-commerce são fundamentais para o sucesso das lojas online.</p> <p>Essas ferramentas vão além de garantir o funcionamento eficiente das lojas, ajudando os negócios a crescerem, acompanharem a procura dos consumidores e destacarem-se da concorrência.</p> <h2 id="1"><strong>O que são ferramentas de e-commerce?</strong></h2> <p>As ferramentas de e-commerce são softwares como aplicações, plataformas e plug-ins que ajudam os proprietários de negócios a gerirem as suas lojas online.</p><div id="text-cta" class="hidden lg:block"></div> <p>Embora existam muitos tipos diferentes de ferramentas de e-commerce, todas partilham um objetivo comum: simplificar, organizar e automatizar os processos de gestão e crescimento de uma loja online. Exemplos incluem construtores de sites com arrastar e soltar, software de gestão de inventário e ferramentas de análise, entre outros.</p> <h2 id="2"><strong>Porque é que as ferramentas de e-commerce são importantes?</strong></h2> <p>Construir software como aplicações móveis e carrinhos de compras do zero pode ser demorado e caro. Mas com um conjunto robusto de ferramentas de e-commerce, é possível criar e gerir uma loja online de forma eficiente, manter os custos baixos e aumentar os lucros.</p> <p>Com um bom conjunto de ferramentas de e-commerce, pode:</p> <ul> <li>Alcançar mais clientes online</li> <li>Proporcionar uma experiência de compra interativa</li> <li>Coletar dados relevantes para campanhas de marketing</li> <li>Integrar todas as suas ferramentas</li> <li>Garantir que a sua loja esteja operacional 24/7</li> </ul> <p>As ferramentas de e-commerce são a base de qualquer loja online. Se tem uma loja e-commerce, precisa de lidar com o apoio ao cliente, marketing e logística. Algumas das melhores ferramentas ajudam a organizar essas operações diárias, tornando-as mais eficientes.</p> <h2 id="3"><strong>7 tipos de ferramentas de e-commerce</strong></h2> <ol> <li><a href="#6">Plataformas de e-commerce</a></li> <li><a href="#7">Criação de conteúdo</a></li> <li><a href="#8">Comunicação e organização interna</a></li> <li><a href="#9">Vendas e logística</a></li> <li><a href="#10">Marketing</a></li> <li><a href="#11">Análise</a></li> <li><a href="#12">Atendimento ao cliente</a></li> </ol> <ol></ol> <p>Existem inúmeras maneiras de criar, gerir e impulsionar o seu site de e-commerce. Neste documento, apresentam-se sete tipos de ferramentas de e-commerce muito utilizadas por negócios online.</p> <h3 id="6"><strong>1. Plataformas de e-commerce</strong></h3> <p>O primeiro passo para criar uma loja online é escolher a plataforma de e-commerce certa. Uma plataforma de e-commerce é, essencialmente, o software que uma loja online utiliza para gerir as suas operações principais, desde a exibição de produtos até ao processamento de encomendas.</p> <p>A <strong>sua plataforma</strong> impacta diretamente a experiência de compra dos seus clientes. É fundamental que seja intuitiva, rápida e fiável para garantir um processo de compra fluido, influenciar positivamente a satisfação do cliente e reduzir as taxas de abandono.</p> <p>A Shopify é uma plataforma de e-commerce tudo-em-um que ajuda negócios online a iniciarem e expandirem as suas operações. Oferece um conjunto completo de ferramentas, incluindo um construtor de sites com temas (gratuitos e pagos), ferramentas de marketing integradas, um carrinho de compras com suporte para mais de 100 gateways de pagamento e funcionalidades de vendas multicanal.</p> <h3 id="7"><strong>2. Criação de conteúdo</strong></h3> <p>Criar conteúdo para um site de e-commerce pode ser uma forma poderosa de aumentar a visibilidade. Também é bastante simples, graças a ferramentas de e-commerce como as seguintes:</p> <h4><strong>Canva</strong></h4> <p>O Canva é uma ferramenta de e-commerce que ajuda equipas — mesmo aquelas com pouca ou nenhuma experiência — a criar designs visualmente apelativos. Quer se trate de desenhar uma identidade de marca ou de criar imagens de apoio para a sua loja online, as funções de arrastar e largar do Canva facilitam a conceção e a partilha de ativos bem elaborados.</p> <h4><strong>WordPress</strong></h4> <p>Nem todos os sites de e-commerce necessitam de um blogue dedicado. Mas, para quem precisa, um sistema de gestão de conteúdo como o WordPress pode ser útil. Ajuda a desenvolver uma estratégia de criação de artigos que fortalece a relação com os clientes, consolida a marca e gera tráfego recorrente.</p> <h3 id="8"><strong>3. Comunicação e organização interna</strong></h3> <p>As ferramentas de e-commerce também podem beneficiar o funcionamento interno de um negócio online. Isto pode significar ter um espaço dedicado para a comunicação entre colaboradores ou uma plataforma para agilizar tarefas de gestão de projetos.</p> <h4><strong>Slack</strong></h4> <p>O Slack é uma plataforma de mensagens criada a pensar em equipas de trabalho, permitindo a comunicação em tempo real. Isto pode aumentar a produtividade de quem trabalha remotamente, sobretudo porque o Slack possibilita que as equipas se organizem, gerem projetos e comuniquem sobre tarefas diárias.</p> <h4><strong>Coda</strong></h4> <p>O Coda é uma ferramenta de produtividade robusta que pode ajudar a gerir vários aspetos do seu negócio — pense em calendários de marketing e documentos de acompanhamento. É altamente editável e personalizável, tornando-se ideal para organizar projetos internamente. E, como bónus, o Coda oferece um pacote Shopify que se integra na sua loja Shopify.</p> <h4><strong>Monday.com</strong></h4> <p>O Monday.com é uma ferramenta de gestão de projetos flexível e personalizável que automatiza fluxos de trabalho e centraliza processos num só local. As lojas online podem utilizar o Monday.com para acompanhar a gestão de inventário, monitorizar métricas importantes e muito mais.</p> <h3 id="9"><strong>4. Vendas e logística</strong></h3> <p>Vendas e logística são partes cruciais da gestão de um negócio online. Embora algumas plataformas de e-commerce ofereçam estas ferramentas como parte do serviço geral, também existem opções independentes reconhecidas no mercado.</p> <h4><strong>Shipwire</strong></h4> <p>O Shipwire é uma plataforma global de fulfilment que processa encomendas para canais de venda direta ao consumidor, retalho e dropshipping. Ao integrar-se com o seu carrinho de compras e com mercados existentes, o Shipwire fornece apoio logístico e permite tanto o envio nacional como internacional.</p> <h3 id="10"><strong>5. Marketing</strong></h3> <p>Existem muitas ferramentas de marketing distintas, desde marketing de conteúdo até anúncios pagos. Algumas das opções incluem:</p> <h4><strong>Mailchimp</strong></h4> <p>As newsletters por e-mail são uma ferramenta de e-commerce poderosa: oferecem um canal direto para os clientes e um espaço dedicado a partilhar atualizações, promoções e outras informações. </p> <p>Uma plataforma de e-mail como o Mailchimp agiliza o processo de marketing, ajudando a criar, enviar e acompanhar campanhas de e-mail marketing. Um bónus adicional é que o Mailchimp integra-se com o Shopify, sincronizando dados da sua loja Shopify — incluindo clientes, produtos e compras — com o Mailchimp.</p> <h4><strong>Buffer</strong></h4> <p>Estabelecer uma presença consistente nas redes sociais é uma forma simples de aumentar a visibilidade da sua loja online. O Buffer é uma plataforma de gestão de redes sociais fácil de utilizar, que permite agendar publicações para Facebook, X, Instagram e LinkedIn com antecedência.</p> <h4><strong>Ahrefs</strong></h4> <p>O Ahrefs é uma ferramenta de SEO que ajuda a otimizar o seu site para que seja encontrado online. Pode usá-la para efetuar pesquisa de palavras-chave e descobrir quantas pessoas procuram produtos relacionados com o seu negócio. </p> <p>Posteriormente, pode incorporar essas palavras-chave em páginas de categorias, páginas de produtos, artigos de blogue e outros conteúdos para melhorar a classificação nos motores de pesquisa.</p> <h3 id="11"><strong>6. Análise</strong></h3> <p>A análise de e-commerce mede o comportamento do utilizador, as tendências de desempenho e o retorno sobre o investimento (ROI). Com a ferramenta certa, é mais fácil tomar decisões informadas que podem aumentar as vendas e reduzir custos.</p> <h4><strong>Google Analytics</strong></h4> <p>Com uma ferramenta de e-commerce como o Google Analytics, é possível recolher informação sobre os visitantes recorrentes, bem como dados em tempo real que respondem a questões como: quantas pessoas estão no site, de onde provém o tráfego e como os visitantes interagem com os produtos?</p> <h4><strong>Optimizely</strong></h4> <p>O Optimizely é uma plataforma de experiências digitais que permite efetuar testes A/B e apresentar mensagens personalizadas aos visitantes do seu site de e-commerce. Na prática, isto significa que podem obter informação sobre a eficácia de cada experiência e, com esses dados, descobrir que conteúdo converte — e o que não converte.</p> <h3 id="12"><strong>7. Atendimento ao cliente</strong></h3> <p>Uma ferramenta de e-commerce que oferece apoio aos compradores online durante toda a jornada é essencial. Idealmente, procura-se uma plataforma de apoio ao cliente que ajude tanto a reter clientes regulares como a atrair novos.</p> <h4><strong>Acquire</strong></h4> <p>A plataforma da Acquire ajuda as lojas online a fornecer um apoio ao cliente de alta qualidade, ao agilizar fluxos de trabalho e informações dos clientes para os agentes de atendimento. Pense nisto como uma experiência unificada: todos os pedidos, de vários canais digitais, ficam num único local, permitindo uma resolução mais eficiente.</p> <h4><strong>Zendesk</strong></h4> <p>O Zendesk é uma plataforma de apoio ao cliente e ferramenta de e-commerce bastante popular, que reúne todos os pedidos de apoio de vários canais — redes sociais, e-mail e chat — num único local. </p> <p>Com o Zendesk, é possível integrar um chat em direto no seu site desenvolvido em Shopify, aceder facilmente a dados relevantes de clientes e resolver pedidos de suporte de forma mais rápida.</p> <h2 id="4"><strong>Utilize as ferramentas de e-commerce a seu favor</strong></h2> <p>As ferramentas de e-commerce são fundamentais para o sucesso de lojas online. Com o auxílio das soluções adequadas, é possível construir uma loja de e-commerce apelativa, automatizar fluxos de trabalho, melhorar esforços de marketing e oferecer um excelente suporte ao cliente.</p> <p>Se procura uma ferramenta que faça tudo, crie hoje a sua loja Shopify e junte-se a milhões de empreendedores que estão a lançar as suas próprias lojas online.</p> <h3><strong>Tudo a postos para criar o seu negócio? Comece o seu teste gratuito da Shopify — sem necessidade de cartão de crédito.</strong></h3> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"> <div> <h2 id="5">Perguntas frequentes sobre ferramentas de e-commerce</h2> <div> <h3>Quais são os 4 tipos de e-commerce?</h3> <div> <div> <p>Os quatro tipos de e-commerce são:</p> <ul> <li> <strong>Business to Business (B2B)</strong>: onde empresas vendem produtos a outras empresas.</li> <li> <strong>Business to Consumer (B2C)</strong>: onde empresas vendem diretamente aos consumidores.</li> <li> <strong>Consumer to Consumer (C2C)</strong>: onde indivíduos vendem a outros indivíduos, frequentemente com o apoio de plataformas de terceiros.</li> <li> <strong>Consumer to Business (C2B)</strong>: onde indivíduos oferecem produtos e serviços a empresas.</li> </ul> </div> </div> </div> <div> <h3>Quais são os 3 serviços utilizados em e-commerce?</h3> <div> <div> <p>Três dos serviços mais comuns em e-commerce são:</p> <ol> <li> <strong>Gateways de pagamento</strong>, que facilitam transações online.</li> <li> <strong>Software de carrinho de compras</strong>, que permite aos clientes reunir os itens que pretendem comprar.</li> <li> <strong>Software de gestão de relacionamento com o cliente (CRM)</strong>, que acompanha os seus clientes e ajuda a geri-los.</li> </ol> </div> </div> </div> <div> <h3>Quais são as 4 áreas principais de e-commerce?</h3> <div> <div> <p>Existem quatro áreas principais de e-commerce:</p> <ol> <li> <strong>Retalho online</strong>: a venda de bens e serviços 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0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Portugal</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/blog/ferramentas-de-e-commerce?country=pt&lang=pt" data-component-name="pt-PT-0" aria-current="true">Portugal<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/ferramentas-de-e-commerce?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/ferramentas-de-e-commerce?country=br&lang=pt" lang="pt" data-component-name="pt-2" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/ferramentas-de-e-commerce?country=ca&lang=en" lang="en" data-component-name="en-3" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/blog/ferramentas-de-e-commerce?country=cz&lang=cs" lang="cs" data-component-name="cs-4" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/blog/ferramentas-de-e-commerce?country=dk&lang=da" lang="da" data-component-name="da-5" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/ferramentas-de-e-commerce?country=de&lang=de" lang="de" data-component-name="de-6" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/ferramentas-de-e-commerce?country=us&lang=es" lang="es" data-component-name="es-7" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog/ferramentas-de-e-commerce?country=fr&lang=fr" lang="fr" data-component-name="fr-8" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/blog/ferramentas-de-e-commerce?country=hk&lang=en" lang="en" data-component-name="en-9" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/blog/ferramentas-de-e-commerce?country=in&lang=en" lang="en" data-component-name="en-10" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/ferramentas-de-e-commerce?country=id&lang=en" lang="en" data-component-name="en-11" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/ferramentas-de-e-commerce?country=ie&lang=en" lang="en" data-component-name="en-12" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/ferramentas-de-e-commerce?country=it&lang=it" lang="it" data-component-name="it-13" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/ferramentas-de-e-commerce?country=my&lang=en" lang="en" data-component-name="en-14" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/ferramentas-de-e-commerce?country=nl&lang=nl" lang="nl" data-component-name="nl-15" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/ferramentas-de-e-commerce?country=nz&lang=en" lang="en" data-component-name="en-16" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/ferramentas-de-e-commerce?country=ng&lang=en" lang="en" data-component-name="en-17" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/blog/ferramentas-de-e-commerce?country=no&lang=nb" lang="nb" data-component-name="nb-18" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/ferramentas-de-e-commerce?country=ph&lang=en" lang="en" data-component-name="en-19" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/blog/ferramentas-de-e-commerce?country=pl&lang=pl" lang="pl" data-component-name="pl-20" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/ferramentas-de-e-commerce?country=sg&lang=en" lang="en" data-component-name="en-21" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/ferramentas-de-e-commerce?country=za&lang=en" lang="en" data-component-name="en-22" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/blog/ferramentas-de-e-commerce?country=fi&lang=fi" lang="fi" data-component-name="fi-23" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/blog/ferramentas-de-e-commerce?country=se&lang=sv" lang="sv" data-component-name="sv-24" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/blog/ferramentas-de-e-commerce?country=tr&lang=tr" lang="tr" data-component-name="tr-25" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/ferramentas-de-e-commerce?country=gb&lang=en" lang="en" data-component-name="en-26" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/blog/ferramentas-de-e-commerce?country=us&lang=en" lang="en" data-component-name="en-27" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/blog/ferramentas-de-e-commerce?country=th&lang=th" lang="th" data-component-name="th-28" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/blog/ferramentas-de-e-commerce?country=kr&lang=ko" lang="ko" data-component-name="ko-29" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/ferramentas-de-e-commerce?country=jp&lang=ja" lang="ja" data-component-name="ja-30" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/ferramentas-de-e-commerce?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-31" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navegação de região. Atual: Portugal"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Portugal</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navegação de região" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">País/região</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Fechar navegação de região" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/blog/ferramentas-de-e-commerce?country=pt&lang=pt" data-component-name="pt-PT-0" aria-current="true">Portugal<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/ferramentas-de-e-commerce?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/ferramentas-de-e-commerce?country=br&lang=pt" lang="pt" data-component-name="pt-2" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/ferramentas-de-e-commerce?country=ca&lang=en" lang="en" data-component-name="en-3" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/blog/ferramentas-de-e-commerce?country=cz&lang=cs" lang="cs" data-component-name="cs-4" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/blog/ferramentas-de-e-commerce?country=dk&lang=da" lang="da" data-component-name="da-5" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/ferramentas-de-e-commerce?country=de&lang=de" lang="de" data-component-name="de-6" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/ferramentas-de-e-commerce?country=us&lang=es" lang="es" data-component-name="es-7" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog/ferramentas-de-e-commerce?country=fr&lang=fr" lang="fr" data-component-name="fr-8" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/blog/ferramentas-de-e-commerce?country=hk&lang=en" lang="en" data-component-name="en-9" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/blog/ferramentas-de-e-commerce?country=in&lang=en" lang="en" data-component-name="en-10" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/ferramentas-de-e-commerce?country=id&lang=en" lang="en" data-component-name="en-11" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/ferramentas-de-e-commerce?country=ie&lang=en" lang="en" data-component-name="en-12" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/ferramentas-de-e-commerce?country=it&lang=it" lang="it" data-component-name="it-13" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/ferramentas-de-e-commerce?country=my&lang=en" lang="en" data-component-name="en-14" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/ferramentas-de-e-commerce?country=nl&lang=nl" lang="nl" data-component-name="nl-15" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/ferramentas-de-e-commerce?country=nz&lang=en" lang="en" data-component-name="en-16" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/ferramentas-de-e-commerce?country=ng&lang=en" lang="en" data-component-name="en-17" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/blog/ferramentas-de-e-commerce?country=no&lang=nb" lang="nb" data-component-name="nb-18" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/ferramentas-de-e-commerce?country=ph&lang=en" lang="en" data-component-name="en-19" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/blog/ferramentas-de-e-commerce?country=pl&lang=pl" lang="pl" data-component-name="pl-20" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/ferramentas-de-e-commerce?country=sg&lang=en" lang="en" data-component-name="en-21" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/ferramentas-de-e-commerce?country=za&lang=en" lang="en" data-component-name="en-22" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/blog/ferramentas-de-e-commerce?country=fi&lang=fi" lang="fi" data-component-name="fi-23" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/blog/ferramentas-de-e-commerce?country=se&lang=sv" lang="sv" data-component-name="sv-24" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/blog/ferramentas-de-e-commerce?country=tr&lang=tr" lang="tr" data-component-name="tr-25" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/ferramentas-de-e-commerce?country=gb&lang=en" lang="en" data-component-name="en-26" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/blog/ferramentas-de-e-commerce?country=us&lang=en" lang="en" data-component-name="en-27" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/blog/ferramentas-de-e-commerce?country=th&lang=th" lang="th" data-component-name="th-28" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/blog/ferramentas-de-e-commerce?country=kr&lang=ko" lang="ko" data-component-name="ko-29" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/ferramentas-de-e-commerce?country=jp&lang=ja" lang="ja" data-component-name="ja-30" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/ferramentas-de-e-commerce?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-31" aria-current="false">简体中文</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/legal/termos" data-component-name="termos-de-servi-o">Termos de serviço</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/legal/privacy" data-component-name="pol-tica-de-privacidade">Política de privacidade</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/pt/sitemap" data-component-name="mapa-do-site">Mapa 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clientes","url":"/pt/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Conheça o seu público-alvo","url":"/pt/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Obtenha informações sobre os clientes"}]},{"content":"Faça a gestão","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Faça a gestão da sua empresa","url":"/pt/gerenciar","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Rastreie vendas, encomendas e análises de dados"},{"content":"Calcule o seu desempenho","url":"/pt/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Análises e relatórios"},{"content":"Gira o seu stock e encomendas","url":"/pt/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Gestão de encomendas e inventário"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Programadores Shopify","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Construa com as API poderosas da Shopify","columnSpan":3},{"content":"Plus","url":"/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Uma solução de comércio eletrónico para fazer crescer marcas digitais","columnSpan":3},{"content":"Todos os produtos","url":"/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Explore todos os produtos e funcionalidades da Shopify","columnSpan":3}]}]},{"content":"Preços","url":"/pt/precos","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Recursos","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Ajuda e assistência","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Ajuda e assistência","url":"https://help.shopify.com/pt-PT/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Obtenha assistência 24/7"},{"content":"Blogue Shopify","url":"/pt/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Dicas de estratégia de negócios"}]},{"columnStart":4,"columnSpan":6},{"content":"Ferramentas essenciais","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Gerador de nomes para empresas ","url":"/tools/business-name-generator","data":{"gaEvent":"Main Nav","gaAction":"Business name generator"}},{"content":"Criador de logótipo","url":"/pt/ferramentas/criador-de-logo","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Fotografia de banco de imagens","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Ferramenta de ligação na bio","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"Gerador de códigos QR","url":"/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]}],"segments":null},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"A equipa da Shopify","avatarUrl":"https://www.gravatar.com/avatar/40d4fa6e63c21555d45f6377a1478a92?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/609248215324","handle":"ferramentas-de-e-commerce","title":"7 tipos de ferramentas de e-commerce para negócios online (2024)","publishedAt":"2025-02-07T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864","altText":"Portátil com uma mala de ferramentas sob um fundo roxo","width":1848,"height":782},"tags":["Vender online"],"contentHtml":"\u003cp\u003eSeja um construtor de sites tudo-em-um, um plug-in de análise ou um software de carrinho de compras, as ferramentas de e-commerce são fundamentais para o sucesso das lojas online.\u003c/p\u003e\n\u003cp\u003eEssas ferramentas vão além de garantir o funcionamento eficiente das lojas, ajudando os negócios a crescerem, acompanharem a procura dos consumidores e destacarem-se da concorrência.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eÍNDICE\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eO que são ferramentas de e-commerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003ePor que as ferramentas de e-commerce são importantes?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e7 tipos de ferramentas de e-commerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eUtilize as ferramentas de e-commerce a seu favor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFAQ sobre ferramentas de e-commerce\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eO que são ferramentas de e-commerce?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAs ferramentas de e-commerce são softwares como aplicações, plataformas e plug-ins que ajudam os proprietários de negócios a gerirem as suas lojas online.\u003c/p\u003e\n\u003cp\u003eEmbora existam muitos tipos diferentes de ferramentas de e-commerce, todas partilham um objetivo comum: simplificar, organizar e automatizar os processos de gestão e crescimento de uma loja online. Exemplos incluem construtores de sites com arrastar e soltar, software de gestão de inventário e ferramentas de análise, entre outros.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003ePorque é que as ferramentas de e-commerce são importantes?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eConstruir software como aplicações móveis e carrinhos de compras do zero pode ser demorado e caro. Mas com um conjunto robusto de ferramentas de e-commerce, é possível criar e gerir uma loja online de forma eficiente, manter os custos baixos e aumentar os lucros.\u003c/p\u003e\n\u003cp\u003eCom um bom conjunto de ferramentas de e-commerce, pode:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlcançar mais clientes online\u003c/li\u003e\n\u003cli\u003eProporcionar uma experiência de compra interativa\u003c/li\u003e\n\u003cli\u003eColetar dados relevantes para campanhas de marketing\u003c/li\u003e\n\u003cli\u003eIntegrar todas as suas ferramentas\u003c/li\u003e\n\u003cli\u003eGarantir que a sua loja esteja operacional 24/7\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs ferramentas de e-commerce são a base de qualquer loja online. Se tem uma loja e-commerce, precisa de lidar com o apoio ao cliente, marketing e logística. Algumas das melhores ferramentas ajudam a organizar essas operações diárias, tornando-as mais eficientes.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003e7 tipos de ferramentas de e-commerce\u003c/strong\u003e\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003ePlataformas de e-commerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCriação de conteúdo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eComunicação e organização interna\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eVendas e logística\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eMarketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eAnálise\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eAtendimento ao cliente\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003eExistem inúmeras maneiras de criar, gerir e impulsionar o seu site de e-commerce. Neste documento, apresentam-se sete tipos de ferramentas de e-commerce muito utilizadas por negócios online.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e\u003cstrong\u003e1. Plataformas de e-commerce\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eO primeiro passo para criar uma loja online é escolher a plataforma de e-commerce certa. Uma plataforma de e-commerce é, essencialmente, o software que uma loja online utiliza para gerir as suas operações principais, desde a exibição de produtos até ao processamento de encomendas.\u003c/p\u003e\n\u003cp\u003eA \u003cstrong\u003esua plataforma\u003c/strong\u003e impacta diretamente a experiência de compra dos seus clientes. É fundamental que seja intuitiva, rápida e fiável para garantir um processo de compra fluido, influenciar positivamente a satisfação do cliente e reduzir as taxas de abandono.\u003c/p\u003e\n\u003cp\u003eA Shopify é uma plataforma de e-commerce tudo-em-um que ajuda negócios online a iniciarem e expandirem as suas operações. Oferece um conjunto completo de ferramentas, incluindo um construtor de sites com temas (gratuitos e pagos), ferramentas de marketing integradas, um carrinho de compras com suporte para mais de 100 gateways de pagamento e funcionalidades de vendas multicanal.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e\u003cstrong\u003e2. Criação de conteúdo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCriar conteúdo para um site de e-commerce pode ser uma forma poderosa de aumentar a visibilidade. Também é bastante simples, graças a ferramentas de e-commerce como as seguintes:\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCanva\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Canva é uma ferramenta de e-commerce que ajuda equipas — mesmo aquelas com pouca ou nenhuma experiência — a criar designs visualmente apelativos. Quer se trate de desenhar uma identidade de marca ou de criar imagens de apoio para a sua loja online, as funções de arrastar e largar do Canva facilitam a conceção e a partilha de ativos bem elaborados.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWordPress\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eNem todos os sites de e-commerce necessitam de um blogue dedicado. Mas, para quem precisa, um sistema de gestão de conteúdo como o WordPress pode ser útil. Ajuda a desenvolver uma estratégia de criação de artigos que fortalece a relação com os clientes, consolida a marca e gera tráfego recorrente.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e\u003cstrong\u003e3. Comunicação e organização interna\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAs ferramentas de e-commerce também podem beneficiar o funcionamento interno de um negócio online. Isto pode significar ter um espaço dedicado para a comunicação entre colaboradores ou uma plataforma para agilizar tarefas de gestão de projetos.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSlack\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Slack é uma plataforma de mensagens criada a pensar em equipas de trabalho, permitindo a comunicação em tempo real. Isto pode aumentar a produtividade de quem trabalha remotamente, sobretudo porque o Slack possibilita que as equipas se organizem, gerem projetos e comuniquem sobre tarefas diárias.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCoda\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Coda é uma ferramenta de produtividade robusta que pode ajudar a gerir vários aspetos do seu negócio — pense em calendários de marketing e documentos de acompanhamento. É altamente editável e personalizável, tornando-se ideal para organizar projetos internamente. E, como bónus, o Coda oferece um pacote Shopify que se integra na sua loja Shopify.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eMonday.com\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Monday.com é uma ferramenta de gestão de projetos flexível e personalizável que automatiza fluxos de trabalho e centraliza processos num só local. As lojas online podem utilizar o Monday.com para acompanhar a gestão de inventário, monitorizar métricas importantes e muito mais.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e\u003cstrong\u003e4. Vendas e logística\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVendas e logística são partes cruciais da gestão de um negócio online. Embora algumas plataformas de e-commerce ofereçam estas ferramentas como parte do serviço geral, também existem opções independentes reconhecidas no mercado.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShipwire\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Shipwire é uma plataforma global de fulfilment que processa encomendas para canais de venda direta ao consumidor, retalho e dropshipping. Ao integrar-se com o seu carrinho de compras e com mercados existentes, o Shipwire fornece apoio logístico e permite tanto o envio nacional como internacional.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e\u003cstrong\u003e5. Marketing\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eExistem muitas ferramentas de marketing distintas, desde marketing de conteúdo até anúncios pagos. Algumas das opções incluem:\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eMailchimp\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAs newsletters por e-mail são uma ferramenta de e-commerce poderosa: oferecem um canal direto para os clientes e um espaço dedicado a partilhar atualizações, promoções e outras informações. \u003c/p\u003e\n\u003cp\u003eUma plataforma de e-mail como o Mailchimp agiliza o processo de marketing, ajudando a criar, enviar e acompanhar campanhas de e-mail marketing. Um bónus adicional é que o Mailchimp integra-se com o Shopify, sincronizando dados da sua loja Shopify — incluindo clientes, produtos e compras — com o Mailchimp.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBuffer\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eEstabelecer uma presença consistente nas redes sociais é uma forma simples de aumentar a visibilidade da sua loja online. O Buffer é uma plataforma de gestão de redes sociais fácil de utilizar, que permite agendar publicações para Facebook, X, Instagram e LinkedIn com antecedência.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAhrefs\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Ahrefs é uma ferramenta de SEO que ajuda a otimizar o seu site para que seja encontrado online. Pode usá-la para efetuar pesquisa de palavras-chave e descobrir quantas pessoas procuram produtos relacionados com o seu negócio. \u003c/p\u003e\n\u003cp\u003ePosteriormente, pode incorporar essas palavras-chave em páginas de categorias, páginas de produtos, artigos de blogue e outros conteúdos para melhorar a classificação nos motores de pesquisa.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e6. Análise\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eA análise de e-commerce mede o comportamento do utilizador, as tendências de desempenho e o retorno sobre o investimento (ROI). Com a ferramenta certa, é mais fácil tomar decisões informadas que podem aumentar as vendas e reduzir custos.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGoogle Analytics\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eCom uma ferramenta de e-commerce como o Google Analytics, é possível recolher informação sobre os visitantes recorrentes, bem como dados em tempo real que respondem a questões como: quantas pessoas estão no site, de onde provém o tráfego e como os visitantes interagem com os produtos?\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eOptimizely\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Optimizely é uma plataforma de experiências digitais que permite efetuar testes A/B e apresentar mensagens personalizadas aos visitantes do seu site de e-commerce. Na prática, isto significa que podem obter informação sobre a eficácia de cada experiência e, com esses dados, descobrir que conteúdo converte — e o que não converte.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e7. Atendimento ao cliente\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eUma ferramenta de e-commerce que oferece apoio aos compradores online durante toda a jornada é essencial. Idealmente, procura-se uma plataforma de apoio ao cliente que ajude tanto a reter clientes regulares como a atrair novos.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAcquire\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eA plataforma da Acquire ajuda as lojas online a fornecer um apoio ao cliente de alta qualidade, ao agilizar fluxos de trabalho e informações dos clientes para os agentes de atendimento. Pense nisto como uma experiência unificada: todos os pedidos, de vários canais digitais, ficam num único local, permitindo uma resolução mais eficiente.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eZendesk\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Zendesk é uma plataforma de apoio ao cliente e ferramenta de e-commerce bastante popular, que reúne todos os pedidos de apoio de vários canais — redes sociais, e-mail e chat — num único local. \u003c/p\u003e\n\u003cp\u003eCom o Zendesk, é possível integrar um chat em direto no seu site desenvolvido em Shopify, aceder facilmente a dados relevantes de clientes e resolver pedidos de suporte de forma mais rápida.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eUtilize as ferramentas de e-commerce a seu favor\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAs ferramentas de e-commerce são fundamentais para o sucesso de lojas online. Com o auxílio das soluções adequadas, é possível construir uma loja de e-commerce apelativa, automatizar fluxos de trabalho, melhorar esforços de marketing e oferecer um excelente suporte ao cliente.\u003c/p\u003e\n\u003cp\u003eSe procura uma ferramenta que faça tudo, crie hoje a sua loja Shopify e junte-se a milhões de empreendedores que estão a lançar as suas próprias lojas online.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTudo a postos para criar o seu negócio? Comece o seu teste gratuito da Shopify — sem necessidade de cartão de crédito.\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv\u003e\n\u003ch2 id=\"5\"\u003ePerguntas frequentes sobre ferramentas de e-commerce\u003c/h2\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuais são os 4 tipos de e-commerce?\u003c/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eOs quatro tipos de e-commerce são:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness to Business (B2B)\u003c/strong\u003e: onde empresas vendem produtos a outras empresas.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness to Consumer (B2C)\u003c/strong\u003e: onde empresas vendem diretamente aos consumidores.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer to Consumer (C2C)\u003c/strong\u003e: onde indivíduos vendem a outros indivíduos, frequentemente com o apoio de plataformas de terceiros.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer to Business (C2B)\u003c/strong\u003e: onde indivíduos oferecem produtos e serviços a empresas.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuais são os 3 serviços utilizados em e-commerce?\u003c/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eTrês dos serviços mais comuns em e-commerce são:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eGateways de pagamento\u003c/strong\u003e, que facilitam transações online.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftware de carrinho de compras\u003c/strong\u003e, que permite aos clientes reunir os itens que pretendem comprar.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftware de gestão de relacionamento com o cliente (CRM)\u003c/strong\u003e, que acompanha os seus clientes e ajuda a geri-los.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuais são as 4 áreas principais de e-commerce?\u003c/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eExistem quatro áreas principais de e-commerce:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetalho online\u003c/strong\u003e: a venda de bens e serviços diretamente aos consumidores.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMercados\u003c/strong\u003e: que ligam compradores e vendedores.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeilões online\u003c/strong\u003e: em que produtos ou serviços são vendidos a quem fizer a maior oferta.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransações B2B\u003c/strong\u003e: quando empresas realizam negócios entre si, como na gestão de grossistas ou da cadeia de abastecimento.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"As ferramentas de e-commerce ajudam as lojas online a estabelecer a sua marca e atrair mais clientes. Aqui estão os 7 tipos de ferramentas essenciais para um e-commerce de sucesso.","excerptHtml":"\u003cp\u003eAs ferramentas de e-commerce ajudam as lojas online a estabelecer a sua marca e atrair mais clientes. Aqui estão os 7 tipos de ferramentas essenciais para um e-commerce de sucesso.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"As ferramentas de e-commerce ajudam as lojas online a estabelecer a sua marca e atrair mais clientes. Aqui estão os 7 tipos de ferramentas essenciais para um e-commerce de sucesso."},"metafields":[null,null,null,null,null,null,null],"imageUrl":"https://cdn.shopify.com/s/files/1/0893/4912/8476/articles/ferramentas_de_e-commerce_cf2d351d-36dc-4746-a899-6fa830175d07.png?v=1739360864","imageAltText":"Portátil com uma mala de ferramentas sob um fundo roxo","imageClass":"","modifiedAt":"7/02/2025","modifiedAtRaw":"2025-02-07T05:00:00Z"},"metaDescription":"As ferramentas de e-commerce ajudam as lojas online a estabelecer a sua marca e atrair mais clientes. Aqui estão os 7 tipos de ferramentas essenciais para um e-commerce de sucesso.","contentHtml":"\u003cp\u003eSeja um construtor de sites tudo-em-um, um plug-in de análise ou um software de carrinho de compras, as ferramentas de e-commerce são fundamentais para o sucesso das lojas online.\u003c/p\u003e\n\u003cp\u003eEssas ferramentas vão além de garantir o funcionamento eficiente das lojas, ajudando os negócios a crescerem, acompanharem a procura dos consumidores e destacarem-se da concorrência.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eO que são ferramentas de e-commerce?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAs ferramentas de e-commerce são softwares como aplicações, plataformas e plug-ins que ajudam os proprietários de negócios a gerirem as suas lojas online.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eEmbora existam muitos tipos diferentes de ferramentas de e-commerce, todas partilham um objetivo comum: simplificar, organizar e automatizar os processos de gestão e crescimento de uma loja online. Exemplos incluem construtores de sites com arrastar e soltar, software de gestão de inventário e ferramentas de análise, entre outros.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003ePorque é que as ferramentas de e-commerce são importantes?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eConstruir software como aplicações móveis e carrinhos de compras do zero pode ser demorado e caro. Mas com um conjunto robusto de ferramentas de e-commerce, é possível criar e gerir uma loja online de forma eficiente, manter os custos baixos e aumentar os lucros.\u003c/p\u003e\n\u003cp\u003eCom um bom conjunto de ferramentas de e-commerce, pode:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlcançar mais clientes online\u003c/li\u003e\n\u003cli\u003eProporcionar uma experiência de compra interativa\u003c/li\u003e\n\u003cli\u003eColetar dados relevantes para campanhas de marketing\u003c/li\u003e\n\u003cli\u003eIntegrar todas as suas ferramentas\u003c/li\u003e\n\u003cli\u003eGarantir que a sua loja esteja operacional 24/7\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs ferramentas de e-commerce são a base de qualquer loja online. Se tem uma loja e-commerce, precisa de lidar com o apoio ao cliente, marketing e logística. Algumas das melhores ferramentas ajudam a organizar essas operações diárias, tornando-as mais eficientes.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003e7 tipos de ferramentas de e-commerce\u003c/strong\u003e\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003ePlataformas de e-commerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eCriação de conteúdo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eComunicação e organização interna\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eVendas e logística\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eMarketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eAnálise\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eAtendimento ao cliente\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003eExistem inúmeras maneiras de criar, gerir e impulsionar o seu site de e-commerce. Neste documento, apresentam-se sete tipos de ferramentas de e-commerce muito utilizadas por negócios online.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e\u003cstrong\u003e1. Plataformas de e-commerce\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eO primeiro passo para criar uma loja online é escolher a plataforma de e-commerce certa. Uma plataforma de e-commerce é, essencialmente, o software que uma loja online utiliza para gerir as suas operações principais, desde a exibição de produtos até ao processamento de encomendas.\u003c/p\u003e\n\u003cp\u003eA \u003cstrong\u003esua plataforma\u003c/strong\u003e impacta diretamente a experiência de compra dos seus clientes. É fundamental que seja intuitiva, rápida e fiável para garantir um processo de compra fluido, influenciar positivamente a satisfação do cliente e reduzir as taxas de abandono.\u003c/p\u003e\n\u003cp\u003eA Shopify é uma plataforma de e-commerce tudo-em-um que ajuda negócios online a iniciarem e expandirem as suas operações. Oferece um conjunto completo de ferramentas, incluindo um construtor de sites com temas (gratuitos e pagos), ferramentas de marketing integradas, um carrinho de compras com suporte para mais de 100 gateways de pagamento e funcionalidades de vendas multicanal.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e\u003cstrong\u003e2. Criação de conteúdo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCriar conteúdo para um site de e-commerce pode ser uma forma poderosa de aumentar a visibilidade. Também é bastante simples, graças a ferramentas de e-commerce como as seguintes:\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCanva\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Canva é uma ferramenta de e-commerce que ajuda equipas — mesmo aquelas com pouca ou nenhuma experiência — a criar designs visualmente apelativos. Quer se trate de desenhar uma identidade de marca ou de criar imagens de apoio para a sua loja online, as funções de arrastar e largar do Canva facilitam a conceção e a partilha de ativos bem elaborados.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWordPress\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eNem todos os sites de e-commerce necessitam de um blogue dedicado. Mas, para quem precisa, um sistema de gestão de conteúdo como o WordPress pode ser útil. Ajuda a desenvolver uma estratégia de criação de artigos que fortalece a relação com os clientes, consolida a marca e gera tráfego recorrente.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e\u003cstrong\u003e3. Comunicação e organização interna\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAs ferramentas de e-commerce também podem beneficiar o funcionamento interno de um negócio online. Isto pode significar ter um espaço dedicado para a comunicação entre colaboradores ou uma plataforma para agilizar tarefas de gestão de projetos.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSlack\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Slack é uma plataforma de mensagens criada a pensar em equipas de trabalho, permitindo a comunicação em tempo real. Isto pode aumentar a produtividade de quem trabalha remotamente, sobretudo porque o Slack possibilita que as equipas se organizem, gerem projetos e comuniquem sobre tarefas diárias.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCoda\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Coda é uma ferramenta de produtividade robusta que pode ajudar a gerir vários aspetos do seu negócio — pense em calendários de marketing e documentos de acompanhamento. É altamente editável e personalizável, tornando-se ideal para organizar projetos internamente. E, como bónus, o Coda oferece um pacote Shopify que se integra na sua loja Shopify.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eMonday.com\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Monday.com é uma ferramenta de gestão de projetos flexível e personalizável que automatiza fluxos de trabalho e centraliza processos num só local. As lojas online podem utilizar o Monday.com para acompanhar a gestão de inventário, monitorizar métricas importantes e muito mais.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e\u003cstrong\u003e4. Vendas e logística\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVendas e logística são partes cruciais da gestão de um negócio online. Embora algumas plataformas de e-commerce ofereçam estas ferramentas como parte do serviço geral, também existem opções independentes reconhecidas no mercado.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShipwire\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Shipwire é uma plataforma global de fulfilment que processa encomendas para canais de venda direta ao consumidor, retalho e dropshipping. Ao integrar-se com o seu carrinho de compras e com mercados existentes, o Shipwire fornece apoio logístico e permite tanto o envio nacional como internacional.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e\u003cstrong\u003e5. Marketing\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eExistem muitas ferramentas de marketing distintas, desde marketing de conteúdo até anúncios pagos. Algumas das opções incluem:\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eMailchimp\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAs newsletters por e-mail são uma ferramenta de e-commerce poderosa: oferecem um canal direto para os clientes e um espaço dedicado a partilhar atualizações, promoções e outras informações.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eUma plataforma de e-mail como o Mailchimp agiliza o processo de marketing, ajudando a criar, enviar e acompanhar campanhas de e-mail marketing. Um bónus adicional é que o Mailchimp integra-se com o Shopify, sincronizando dados da sua loja Shopify — incluindo clientes, produtos e compras — com o Mailchimp.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBuffer\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eEstabelecer uma presença consistente nas redes sociais é uma forma simples de aumentar a visibilidade da sua loja online. O Buffer é uma plataforma de gestão de redes sociais fácil de utilizar, que permite agendar publicações para Facebook, X, Instagram e LinkedIn com antecedência.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAhrefs\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Ahrefs é uma ferramenta de SEO que ajuda a otimizar o seu site para que seja encontrado online. Pode usá-la para efetuar pesquisa de palavras-chave e descobrir quantas pessoas procuram produtos relacionados com o seu negócio.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePosteriormente, pode incorporar essas palavras-chave em páginas de categorias, páginas de produtos, artigos de blogue e outros conteúdos para melhorar a classificação nos motores de pesquisa.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e6. Análise\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eA análise de e-commerce mede o comportamento do utilizador, as tendências de desempenho e o retorno sobre o investimento (ROI). Com a ferramenta certa, é mais fácil tomar decisões informadas que podem aumentar as vendas e reduzir custos.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGoogle Analytics\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eCom uma ferramenta de e-commerce como o Google Analytics, é possível recolher informação sobre os visitantes recorrentes, bem como dados em tempo real que respondem a questões como: quantas pessoas estão no site, de onde provém o tráfego e como os visitantes interagem com os produtos?\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eOptimizely\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Optimizely é uma plataforma de experiências digitais que permite efetuar testes A/B e apresentar mensagens personalizadas aos visitantes do seu site de e-commerce. Na prática, isto significa que podem obter informação sobre a eficácia de cada experiência e, com esses dados, descobrir que conteúdo converte — e o que não converte.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e7. Atendimento ao cliente\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eUma ferramenta de e-commerce que oferece apoio aos compradores online durante toda a jornada é essencial. Idealmente, procura-se uma plataforma de apoio ao cliente que ajude tanto a reter clientes regulares como a atrair novos.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAcquire\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eA plataforma da Acquire ajuda as lojas online a fornecer um apoio ao cliente de alta qualidade, ao agilizar fluxos de trabalho e informações dos clientes para os agentes de atendimento. Pense nisto como uma experiência unificada: todos os pedidos, de vários canais digitais, ficam num único local, permitindo uma resolução mais eficiente.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eZendesk\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eO Zendesk é uma plataforma de apoio ao cliente e ferramenta de e-commerce bastante popular, que reúne todos os pedidos de apoio de vários canais — redes sociais, e-mail e chat — num único local.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCom o Zendesk, é possível integrar um chat em direto no seu site desenvolvido em Shopify, aceder facilmente a dados relevantes de clientes e resolver pedidos de suporte de forma mais rápida.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eUtilize as ferramentas de e-commerce a seu favor\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAs ferramentas de e-commerce são fundamentais para o sucesso de lojas online. Com o auxílio das soluções adequadas, é possível construir uma loja de e-commerce apelativa, automatizar fluxos de trabalho, melhorar esforços de marketing e oferecer um excelente suporte ao cliente.\u003c/p\u003e\n\u003cp\u003eSe procura uma ferramenta que faça tudo, crie hoje a sua loja Shopify e junte-se a milhões de empreendedores que estão a lançar as suas próprias lojas online.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTudo a postos para criar o seu negócio? Comece o seu teste gratuito da Shopify — sem necessidade de cartão de crédito.\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv\u003e\n\u003ch2 id=\"5\"\u003ePerguntas frequentes sobre ferramentas de e-commerce\u003c/h2\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuais são os 4 tipos de 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You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? 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In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. 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We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. 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