CEO Confidence Index: CEO survey September 2024

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href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/sustainability.html\">Sustainability in business</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/economics.html\">Economics</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/board-matters.html\">EY Center of Board Matters</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/cio.html\">Technology leaders' agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/media/podcasts.html\">EY podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/media/webcasts.html\">EY webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights.html\">See more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" 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webcasts</a></p> <p><a href="/en_uk/insights">See more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-c7b3ad84c6" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div 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Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/services" data-cmp-clickable data-up-is="button" 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href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/alliances.html\">Alliances and ecosystems</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" 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data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Industries</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more 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Learn more.</p> <span class="date">15 Oct 2024</span> <span class="trending-tag up-trending-section--item__tag">Law</span> </div> </a> </li> <li class="up-trending-section--item"> <a href="/en_uk/board-matters/board-cso-cfo-dynamic-for-sustainability" class="up-trending-section--item__link-name"> <img src="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/instant-search-200/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How can boards bridge the gap between sustainability ambition and action? </p> <p class="up-trending-section--item__link-description" aria-hidden="true">EY spoke to CFOs, CSOs and board members – read on to hear from six global leaders bridging the gap between sustainability ambition and action.</p> <span class="date">23 Sep 2024</span> </div> </a> </li> </ul> </div> </div> </div> </div> <div class="eycom-tier3-myey-config"><div class="my-ey" data-analytics-category="Top Navigation"> <a class="myey-url" title="My EY" href="https://login.ey.com/myey/home" style="display: none" data-analytics-link-click> <span aria-hidden="true" class="up-navigation-bar__person-icon"></span> <span class="myeyText" data-analytics-action-value>My EY</span> </a> <a class="myey-login-url" title="My EY" href="https://login.ey.com/myey/login" data-analytics-link-click> <span aria-hidden="true" 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class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> Barry Perkins </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> EY Global Business and CXO Insights Lead Analyst </p> </li> </ul> </div> </div> <div class="displaymetadata aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-display-metadata-utility"> <span class="up-display-metadata-utility__content"> 15 minute read </span> <span class="up-display-metadata-utility__content"> 04 Sep 2024 </span> </div> </div> </div> <div class="surfaceTags aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"surfaceTags-038bdfbf5a":{"@type":"ey-unified-site/components/surfaceTags","repo:modifyDate":"2024-09-04T05:47:28Z"}}" data-analytics-category="Surface Tags" class="up-surface-tags"> <span class="up-surface-tags__topic-title" data-analytics-label> Related 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</div> <div class="upSocialUtilityBar component aem-GridColumn aem-GridColumn--default--12"> <div data-up-short-url="https://go.ey.com/463ff1J" data-up-is="social-utility-bar" class="up-social-utility-bar" data-analytics-category="Social Utility Bar" data-cmp-data-layer="{"up-social-utility-bar-158066a0d6":{"@type":"ey-unified-site/components/up-social-utility-bar","repo:modifyDate":"2024-09-04T05:47:28Z"}}" data-up-translation-link-copied-text="link copied to clipboard" data-up-translation-link-copy-text="Copy"> <ul class="up-social-utility-bar__list"> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Facebook>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://www.facebook.com/sharer.php?u={url}&t={title}" target="_blank" aria-label="Facebook" title="Facebook" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_facebook.svg')"></span> <span class="up-social-utility-bar__cta-text">Facebook</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Twitter>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://twitter.com/intent/tweet?text={title}&url={url}" target="_blank" aria-label="X formerly known as twitter" title="Twitter" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_twitter.svg')"></span> <span class="up-social-utility-bar__cta-text">Twitter</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <LinkedIn>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="http://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}" target="_blank" aria-label="LinkedIn" title="LinkedIn" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span class="up-social-utility-bar__cta-text">LinkedIn</span> </a> </li> <li class="up-social-utility-bar__item"> <button class="up-social-utility-bar__cta up-social-utility-bar__cta--copy" title="Copy" data-up-hook-social-utility-bar="copy" aria-label="Copy" data-analytics-event-label="SocialShare:< Copy >"> <span class="up-social-utility-bar__cta-icon" aria-hidden="true"></span> </button> <span class="up-social-utility-bar__copied-link-popup" data-up-hook-social-utility-bar="linkCopied">Link Copied</span> </li> </ul> </div> </div> </div> </div> </div> <div class="left-container container responsivegrid up-two-columns__left-container-bottom"> <div id="left-container-c19627238d" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> <div class="parsys up-two-columns__right-container"><div class="container responsivegrid section"> <div id="container-b79e9ce10d" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--tablet-portrait--12 aem-Grid--mobile--12 aem-Grid--tablet-landscape--12 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--tablet-landscape--12 aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--0 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--tablet-landscape--none aem-GridColumn--offset--tablet-landscape--0 aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-ea8d5b6783":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<h4><span class=\"copy-block\">Most confident CEOs set to proactively pursue growth through transactions and transformation.</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Most confident CEOs set to proactively pursue growth through transactions and transformation.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--tablet-landscape--12 aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--0 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--tablet-landscape--none aem-GridColumn--offset--tablet-landscape--0 aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-58e5e0385a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<p><span class=\"copy-block\"><b>In brief</b></span></p>\r\n<ul>\r\n<li><span class=\"copy-block\">More confident CEOs are better prepared to take bold strategic actions in response to macroeconomic and geopolitical changes, technology shifts and market disruptions.</span></li>\r\n<li><span class=\"copy-block\">Greater confidence also enables CEOs to overcome resistance and embrace transformation with stronger processes to manage portfolio and strategic investments.</span></li>\r\n<li><span class=\"copy-block\">Of the most confident CEOs, 59% plan to make an acquisition over the next 12 months, compared to 16% of the least confident.</span></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><b>In brief</b></span></p> <ul><li><span class="copy-block">More confident CEOs are better prepared to take bold strategic actions in response to macroeconomic and geopolitical changes, technology shifts and market disruptions.</span></li><li><span class="copy-block">Greater confidence also enables CEOs to overcome resistance and embrace transformation with stronger processes to manage portfolio and strategic investments.</span></li><li><span class="copy-block">Of the most confident CEOs, 59% plan to make an acquisition over the next 12 months, compared to 16% of the least confident.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-e7083a08de":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<p><span class=\"copy-block\"><span class=\"drop-cap\">D</span>oes confidence matter? Yes, it does. Analysts focus on how investor confidence drives capital markets up and down. Economists keep a keen eye on consumer confidence as a strong signal for where the economy is headed. But what about CEO confidence?</span></p>\r\n<p><span class=\"copy-block\">Our latest CEO survey includes a new Global CEO Confidence Index, and there is one clear finding: confident executives are prepared to make positive and bold decisions – they are more willing to be proactive.</span></p>\r\n<p><span class=\"copy-block\">At its most basic level, corporate confidence arises from the assurance leaders have in their company’s abilities. It reflects optimism about the organization’s market position and future. High board-level confidence enables faster and bolder strategic choices and a greater willingness to pursue potentially high-reward opportunities while managing greater risk.</span></p>\r\n<p><span class=\"copy-block\">Confident boards invest more in innovation and research activities. They are more likely to expand into new markets. Strong corporate confidence can help attract top talent and investors. Well-founded confidence drives crucial decisions that foster growth and value creation.</span></p>\r\n<p><span class=\"copy-block\">This latest EY CEO Outlook Pulse survey of 1,200 executives globally, part of the <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ceo.html\" target=\"_self\" rel=\"noopener noreferrer\">EY CEO Imperative series</a>, finds respondents challenged across multiple fronts. Leaders are navigating opportunities and risks within a complex landscape shaped by the rise of emerging technologies. They are also responding to evolving customer demands and expectations, while managing economic and geopolitical uncertainties. In this dynamic context, they are rethinking, reimagining and reshaping their companies for a future that remains unpredictable.</span></p>\r\n<p><span class=\"copy-block\">The most confident CEOs in this survey are being proactive in adapting to macroeconomic, geopolitical and industry changes and are aligning their strategic decision-making accordingly. They have a strong belief in their company’s portfolio review process and are prepared to reassess established key performance indicators (KPIs). They are also far more likely to engage in mergers and acquisitions (M&amp;A) in the next 12 months.</span></p>\r\n<p><span class=\"copy-block\">CEOs who confidently balance speed of change with the need to bring the whole company – and broader ecosystem – on the journey will benefit from emerging opportunities. Those willing to make bold decisions now are looking to shape their future with confidence.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><span class="drop-cap">D</span>oes confidence matter? Yes, it does. Analysts focus on how investor confidence drives capital markets up and down. Economists keep a keen eye on consumer confidence as a strong signal for where the economy is headed. But what about CEO confidence?</span></p> <p><span class="copy-block">Our latest CEO survey includes a new Global CEO Confidence Index, and there is one clear finding: confident executives are prepared to make positive and bold decisions – they are more willing to be proactive.</span></p> <p><span class="copy-block">At its most basic level, corporate confidence arises from the assurance leaders have in their company’s abilities. It reflects optimism about the organization’s market position and future. High board-level confidence enables faster and bolder strategic choices and a greater willingness to pursue potentially high-reward opportunities while managing greater risk.</span></p> <p><span class="copy-block">Confident boards invest more in innovation and research activities. They are more likely to expand into new markets. Strong corporate confidence can help attract top talent and investors. Well-founded confidence drives crucial decisions that foster growth and value creation.</span></p> <p><span class="copy-block">This latest EY CEO Outlook Pulse survey of 1,200 executives globally, part of the <a href="/en_uk/ceo" target="_self" rel="noopener noreferrer">EY CEO Imperative series</a>, finds respondents challenged across multiple fronts. Leaders are navigating opportunities and risks within a complex landscape shaped by the rise of emerging technologies. They are also responding to evolving customer demands and expectations, while managing economic and geopolitical uncertainties. In this dynamic context, they are rethinking, reimagining and reshaping their companies for a future that remains unpredictable.</span></p> <p><span class="copy-block">The most confident CEOs in this survey are being proactive in adapting to macroeconomic, geopolitical and industry changes and are aligning their strategic decision-making accordingly. They have a strong belief in their company’s portfolio review process and are prepared to reassess established key performance indicators (KPIs). They are also far more likely to engage in mergers and acquisitions (M&A) in the next 12 months.</span></p> <p><span class="copy-block">CEOs who confidently balance speed of change with the need to bring the whole company – and broader ecosystem – on the journey will benefit from emerging opportunities. Those willing to make bold decisions now are looking to shape their future with confidence.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-fe429e8de6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<p><span class=\"copy-block\">In this edition:<br>\r\n</span></p>\r\n<ol>\r\n<li><span class=\"copy-block\"><a href=\"#chapter-breaker-08dc538e87\">It is time for CEOs to reimagine how strategy is set</a></span></li>\r\n<li><span class=\"copy-block\"><a href=\"#chapter-breaker-8ddd495bb1\">Now is the opportune time for CEOs to capitalize on disruption</a></span></li>\r\n<li><span class=\"copy-block\"><a href=\"#chapter-breaker-49c3bd2e84\">Is embracing transaction-led transformation a fast track to a competitive edge?</a></span></li>\r\n</ol>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">In this edition:<br /> </span></p> <ol><li><span class="copy-block"><a href="#chapter-breaker-08dc538e87">It is time for CEOs to reimagine how strategy is set</a></span></li><li><span class="copy-block"><a href="#chapter-breaker-8ddd495bb1">Now is the opportune time for CEOs to capitalize on disruption</a></span></li><li><span class="copy-block"><a href="#chapter-breaker-49c3bd2e84">Is embracing transaction-led transformation a fast track to a competitive edge?</a></span></li></ol> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upAccordion component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div id="accordion-e1102741d0" class="up-accordion" data-up-is="accordion" data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-e1102741d0-item-18b4337d26" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-e1102741d0-item-18b4337d26-button" class="up-accordion__header-button" aria-controls="accordion-e1102741d0-item-18b4337d26-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">About the research</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-e1102741d0-item-18b4337d26-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-e1102741d0-item-18b4337d26-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-18b4337d26" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--default--11 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--11"><div data-cmp-data-layer="{"rich-text-7f48f75d85":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<p><span class=\"copy-block\">On behalf of the global EY organization, in July and August 2024, FT Longitude, the specialist research and content marketing division of the Financial Times Group, conducted an anonymous online survey of 1,200 CEOs from large companies around the world that aims to provide valuable insights on the main trends and developments impacting the world’s leading companies as well as business leaders’ expectations for future growth and long-term value creation. Respondents represented 20 countries (Brazil, Canada, Mexico, the United States, Belgium, Luxembourg, the Netherlands, France, Germany, Italy, Denmark, Norway, Sweden, the United Kingdom, Australia, China, India, Japan, Singapore and South Korea) and five industries (consumer and health; financial services; industrials and energy; infrastructure; technology, media and telecoms). Surveyed companies’ annual global revenues were as follows: less than US$500m (20%), US$500m–US$999.9m (20%), US$1b–US$4.9b (30%) and greater than US$5b (30%).</span></p>\r\n<p><span class=\"copy-block\">The CEO Confidence Index was constructed by quantifying CEO sentiment across various economic and business dimensions. CEOs rated their outlook on 15 statements using a 5-point scale ranging from &quot;very pessimistic&quot; (0) to &quot;very optimistic&quot; (100). These responses were aggregated into five thematic groups: sector growth, prices and inflation, company growth, talent, and investment and technology.&nbsp;</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">On behalf of the global EY organization, in July and August 2024, FT Longitude, the specialist research and content marketing division of the Financial Times Group, conducted an anonymous online survey of 1,200 CEOs from large companies around the world that aims to provide valuable insights on the main trends and developments impacting the world’s leading companies as well as business leaders’ expectations for future growth and long-term value creation. Respondents represented 20 countries (Brazil, Canada, Mexico, the United States, Belgium, Luxembourg, the Netherlands, France, Germany, Italy, Denmark, Norway, Sweden, the United Kingdom, Australia, China, India, Japan, Singapore and South Korea) and five industries (consumer and health; financial services; industrials and energy; infrastructure; technology, media and telecoms). Surveyed companies’ annual global revenues were as follows: less than US$500m (20%), US$500m–US$999.9m (20%), US$1b–US$4.9b (30%) and greater than US$5b (30%).</span></p> <p><span class="copy-block">The CEO Confidence Index was constructed by quantifying CEO sentiment across various economic and business dimensions. CEOs rated their outlook on 15 statements using a 5-point scale ranging from "very pessimistic" (0) to "very optimistic" (100). These responses were aggregated into five thematic groups: sector growth, prices and inflation, company growth, talent, and investment and technology. </span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-a355866784":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<h4><span class=\"copy-block\">Do more confident CEOs see obstacles as steppingstones, while their less confident counterparts view them as roadblocks?</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Do more confident CEOs see obstacles as steppingstones, while their less confident counterparts view them as roadblocks?</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19124514?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive heat map showing the confidence levels of CEOs over the next 12 months. The chart is segmented by sector and geography to present CEO insights on global economic growth, growth by country and sector, company growth, prices and inflation, talent, and investment and technology. The least confident groups are positioned on the left-hand side, while the most confident are on the right.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-27d49bd17a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:28Z","xdm:text":"<p><span class=\"copy-block\">The inaugural EY Global CEO Confidence Index finds broad consensus among CEOs that economic conditions, investment opportunities and their ability to grow will be positive over the next 12 months. This mirrors the recent outlook from <a href=\"https://www.ey.com/en_us/insights/strategy/global-economic-outlook#:~:text=The%20global%20economy%20has,3.1%25%20growth%20rate%20from%202023.\">EY economists</a> (via EY.com US), who anticipate a modest 3.1% increase in global GDP in 2024, and a slight acceleration to 3.2% in 2025.</span></p>\r\n<p><span class=\"copy-block\">The results vary by region, country and sector, but no countries or sectors are anticipating a severe downturn.</span></p>\r\n<p><span class=\"copy-block\">The survey finds CEOs confident, but not overly so, in their near-term outlook. They are not assuming strong economic tailwinds, but they see a path forward. And they are prepared to act and adapt to take advantage and grow in this ever-shifting business environment.</span></p>\r\n<p><span class=\"copy-block\">CEOs are more confident about growth in their own sector than at either the global or local level. This is not surprising. CEOs often feel more confident about growth in their own sector because of their experienced knowledge and direct influence. They have deep insights into industry trends, competitive dynamics and market opportunities specific to their field.</span></p>\r\n<p><span class=\"copy-block\">This is in line with the <a href=\"https://author-p33415-e156808.adobeaemcloud.com/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/documents/ey-gl-ceo-outlook-pulse-survey-04-2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">EY CEO survey in April</a>, in which CEOs resilience had fueled a more positive outlook about growth and profitability, and greater comfort in navigating external challenges outside their own authority.</span></p>\r\n<p><span class=\"copy-block\">Similarly, there is also a slight difference in their optimism about organic investments and their technology transformation compared to inorganic measures, such as M&amp;A or joint ventures (JVs).</span></p>\r\n<p><span class=\"copy-block\">This broad confidence by CEOs is important for the global economy. History shows that a lack of confidence among business leaders can significantly contribute to or worsen economic downturns. When leaders lose faith in future prospects, they tend to postpone or cancel investments, reduce hiring and cut costs. A more cautious approach often leads to decreased spending on capital goods, research and expansion, slowing economic growth. Reduced hiring and potential layoffs increase unemployment, reducing consumer spending power.</span></p>\r\n<p><span class=\"copy-block\">The ripple effect of businesses scaling back operations is felt throughout the supply chain, affecting other companies and sectors. This pessimism can become a self-fulfilling prophecy, as reduced economic activity confirms leaders’ initial fears, further eroding confidence and perpetuating the cycle of economic contraction, potentially deepening a recession, or prolonging a downturn.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">The inaugural EY Global CEO Confidence Index finds broad consensus among CEOs that economic conditions, investment opportunities and their ability to grow will be positive over the next 12 months. This mirrors the recent outlook from <a href="https://www.ey.com/en_us/insights/strategy/global-economic-outlook#:~:text=The%20global%20economy%20has,3.1%25%20growth%20rate%20from%202023.">EY economists</a> (via EY.com US), who anticipate a modest 3.1% increase in global GDP in 2024, and a slight acceleration to 3.2% in 2025.</span></p> <p><span class="copy-block">The results vary by region, country and sector, but no countries or sectors are anticipating a severe downturn.</span></p> <p><span class="copy-block">The survey finds CEOs confident, but not overly so, in their near-term outlook. They are not assuming strong economic tailwinds, but they see a path forward. And they are prepared to act and adapt to take advantage and grow in this ever-shifting business environment.</span></p> <p><span class="copy-block">CEOs are more confident about growth in their own sector than at either the global or local level. This is not surprising. CEOs often feel more confident about growth in their own sector because of their experienced knowledge and direct influence. They have deep insights into industry trends, competitive dynamics and market opportunities specific to their field.</span></p> <p><span class="copy-block">This is in line with the <a href="https://author-p33415-e156808.adobeaemcloud.com/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/documents/ey-gl-ceo-outlook-pulse-survey-04-2024.pdf" target="_blank" rel="noopener noreferrer">EY CEO survey in April</a>, in which CEOs resilience had fueled a more positive outlook about growth and profitability, and greater comfort in navigating external challenges outside their own authority.</span></p> <p><span class="copy-block">Similarly, there is also a slight difference in their optimism about organic investments and their technology transformation compared to inorganic measures, such as M&A or joint ventures (JVs).</span></p> <p><span class="copy-block">This broad confidence by CEOs is important for the global economy. History shows that a lack of confidence among business leaders can significantly contribute to or worsen economic downturns. When leaders lose faith in future prospects, they tend to postpone or cancel investments, reduce hiring and cut costs. A more cautious approach often leads to decreased spending on capital goods, research and expansion, slowing economic growth. Reduced hiring and potential layoffs increase unemployment, reducing consumer spending power.</span></p> <p><span class="copy-block">The ripple effect of businesses scaling back operations is felt throughout the supply chain, affecting other companies and sectors. This pessimism can become a self-fulfilling prophecy, as reduced economic activity confirms leaders’ initial fears, further eroding confidence and perpetuating the cycle of economic contraction, potentially deepening a recession, or prolonging a downturn.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-158f078ca7" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--tablet-landscape--12 "> <div class="chapter-breaker aem-GridColumn--tablet-landscape--12 aem-GridColumn aem-GridColumn--tablet-landscape--none aem-GridColumn--default--12 aem-GridColumn--offset--tablet-landscape--0"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-08dc538e87"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="c4ef373e-f1b6-409e-b02c-5f63dfa590e3" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/images/ey-tourist-at-the-giants-causeway.jpg" id="image-render-aef2b16d1d" data-cmp-data-layer="{"image-render-aef2b16d1d":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-09-04T05:47:29Z","dc:title":"Tourist at The Giant's Causeway","image":{"repo:id":"c4ef373e-f1b6-409e-b02c-5f63dfa590e3","repo:modifyDate":"2024-08-30T14:33:00Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/images/ey-tourist-at-the-giants-causeway.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--c4ef373e-f1b6-409e-b02c-5f63dfa590e3/ey-tourist-at-the-giants-causeway.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="United Kingdom, Northern Ireland, County Antrim: silhouette of a person at the Giants causeway at sunset." title="Tourist at The Giant's Causeway"/> <meta itemprop="caption" content="Tourist at The Giant's Causeway"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">1</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 1 </p> <h2 class="up-chapter-breaker__title">It is time for CEOs to reimagine how strategy is set</h2> <p class="up-chapter-breaker__subtitle">Confident CEOs boldly shape a data-based, innovative strategy with an eye on today’s ever-changing market landscape.</p> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-f7dc56da97" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-195295a0ee":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:29Z","xdm:text":"<p><span class=\"copy-block\">Traditional strategic planning and portfolio management&nbsp;can struggle in a rapidly changing world. Companies today need a more iterative and flexible approach, embracing real-time data analytics, continuous innovation, agile methodologies and diversified investments to avoid outdated decisions and vulnerability to&nbsp;more forward-thinking competitors.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Traditional strategic planning and portfolio management can struggle in a rapidly changing world. Companies today need a more iterative and flexible approach, embracing real-time data analytics, continuous innovation, agile methodologies and diversified investments to avoid outdated decisions and vulnerability to more forward-thinking competitors.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="container-54eaf8dcc7" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19108820?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive bar chart highlighting the main challenges companies face when conducting portfolio reviews. The chart is divided into the Americas, Asia-Pacific and Europe and includes a global perspective. Twenty-four percent of CEOs globally say that complacency about the future results in portfolio reviews that are not aggressive enough. According to CEOs, the “lack of effective metrics to measure how business units contribute to strategy and total shareholder return” is of equal importance.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-e695448e70":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:29Z","xdm:text":"<p><span class=\"copy-block\">In the absence of such transformation, companies may struggle to identify and respond to disruptive forces, resulting in a decline in market relevance and financial performance. The transformation is not just a matter of staying competitive; it is about survival in an era of relentless disruption.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">In the absence of such transformation, companies may struggle to identify and respond to disruptive forces, resulting in a decline in market relevance and financial performance. The transformation is not just a matter of staying competitive; it is about survival in an era of relentless disruption.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19109470?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive bar chart presenting various factors that could have a mostly positive impact on the quality of portfolio reviews. The chart is split by the Americas, Asia-Pacific and Europe and includes a global perspective. Thirty-five percent of CEOs globally say building a deeper understanding of long-term market trends is the most important factor.</span> </div> </span> <br/> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-332d4bcead" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY-Parthenon can help </p> <div> <ul class="cmp-link-area__regular cmp-link-area__regular-one-item "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-Parthenon-How EY-Parthenon can Help" data-analytics-action-value="Strategy consulting" href="/en_uk/services/strategy/consulting"> Strategy consulting </a> </p> </div> <p class="cmp-link-area__item__paragraph">EY-Parthenon professionals recognize that CEOs and business leaders are tasked with achieving maximum value for their organizations’ stakeholders in this transformative age. We challenge assumptions to design and deliver strategies that help improve profitability and long-term value.</p> <a class="cmp-link-area__item__readmore" href="/en_uk/services/strategy/consulting"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text "> <p><span class="copy-block">CEOs have pinpointed several key actions that could enhance portfolio reviews and drive significant improvements. At the core of these actions are the need for a forward-looking approach, strategic alignment and data-driven mindset.<br /> <br /> CEOs that grasp long-term market trends guide strategic decisions more effectively. This macroeconomic insight helps companies anticipate shifts, position portfolios for future opportunities and allocate resources strategically.<br /> <br /> Aligning portfolio reviews with divestment actions ensures insights translate into outcomes. This proactive approach identifies underperforming or vulnerable assets quickly, freeing capital for more profitable ventures.<br /> <br /> Building an evidence-based case for portfolio reshaping is crucial. Rigorous data analysis supports strategic decisions, presenting a compelling narrative to stakeholders. This approach demonstrates how changes will drive growth, help enhance competitive advantage and increase shareholder value.<br /> <br /> These improvements create a comprehensive, strategically aligned portfolio review process rooted in market dynamics and empirical evidence. CEOs and boards can make informed, proactive decisions, positioning their companies for long-term success in a dynamic business landscape.<br /> </span></p> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-78eda5b463":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:29Z","xdm:text":"<p><span class=\"copy-block\">To improve their strategic and portfolio review processes and outcomes, CEOs can take the following actions:</span></p>\r\n<h4><span class=\"copy-block\">1. Rethink strategic assumptions</span></h4>\r\n<p><span class=\"copy-block\">The business environment is changing at an accelerating pace, and so should the assumptions underpinning portfolio strategies. CEOs should establish a process for regularly&nbsp;<a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/innovation-realized/how-can-rethinking-everything-bring-you-clarity.html\">revisiting and updating</a>&nbsp;the strategic assumptions that guide portfolio reviews. This could involve monitoring key indicators, staying abreast of geopolitical and industry developments, and reassessing customer needs. By constantly assessing these assumptions, CEOs can ensure that their portfolio strategy remains relevant and aligned with the external environment.</span></p>\r\n<h4><span data-rte-class=\"rte-temp\"><span class=\"copy-block\">2. Develop a virtual doppelgänger</span></span></h4>\r\n<p><span class=\"copy-block\"><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/advanced-manufacturing/can-a-supply-chain-digital-twin-make-you-twice-as-agile.html\">Digital twins exist in supply chain</a>&nbsp;and in certain other functional teams. CEOs should leverage the emerging capabilities of artificial intelligence (AI) and advanced analytics and data to extend this approach to cover the whole business. AI can also provide predictive analytics to forecast future market movements and help CEOs make more informed decisions about which assets to hold, sell or acquire.</span></p>\r\n<h4><span class=\"copy-block\">3. Enhance cross-functional collaboration</span></h4>\r\n<p><span class=\"copy-block\">Portfolio reviews can benefit greatly from the diverse perspectives within a company. CEOs should encourage cross-functional teams to participate in the review process, including finance, operations, marketing, and research and development (R&amp;D). This collaboration ensures that strategic decisions are informed by a comprehensive understanding of the company’s capabilities and market position. It also fosters a sense of ownership and alignment across the organization, which can be crucial for successful implementation of portfolio decisions.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">To improve their strategic and portfolio review processes and outcomes, CEOs can take the following actions:</span></p> <h4><span class="copy-block">1. Rethink strategic assumptions</span></h4> <p><span class="copy-block">The business environment is changing at an accelerating pace, and so should the assumptions underpinning portfolio strategies. CEOs should establish a process for regularly <a href="/en_uk/innovation-realized/how-can-rethinking-everything-bring-you-clarity">revisiting and updating</a> the strategic assumptions that guide portfolio reviews. This could involve monitoring key indicators, staying abreast of geopolitical and industry developments, and reassessing customer needs. By constantly assessing these assumptions, CEOs can ensure that their portfolio strategy remains relevant and aligned with the external environment.</span></p> <h4><span data-rte-class="rte-temp"><span class="copy-block">2. Develop a virtual doppelgänger</span></span></h4> <p><span class="copy-block"><a href="/en_uk/insights/advanced-manufacturing/can-a-supply-chain-digital-twin-make-you-twice-as-agile">Digital twins exist in supply chain</a> and in certain other functional teams. CEOs should leverage the emerging capabilities of artificial intelligence (AI) and advanced analytics and data to extend this approach to cover the whole business. AI can also provide predictive analytics to forecast future market movements and help CEOs make more informed decisions about which assets to hold, sell or acquire.</span></p> <h4><span class="copy-block">3. Enhance cross-functional collaboration</span></h4> <p><span class="copy-block">Portfolio reviews can benefit greatly from the diverse perspectives within a company. CEOs should encourage cross-functional teams to participate in the review process, including finance, operations, marketing, and research and development (R&D). This collaboration ensures that strategic decisions are informed by a comprehensive understanding of the company’s capabilities and market position. It also fosters a sense of ownership and alignment across the organization, which can be crucial for successful implementation of portfolio decisions.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="chapter2" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-8ddd495bb1"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="7f9a2e54-ad94-4324-9dec-e2488f397cb3" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/images/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg" id="image-render-7ce4ae1ad2" data-cmp-data-layer="{"image-render-7ce4ae1ad2":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-09-04T05:47:29Z","dc:title":"Vibrant sunset casts a warm glow on serene lake waters","image":{"repo:id":"7f9a2e54-ad94-4324-9dec-e2488f397cb3","repo:modifyDate":"2024-08-30T14:33:00Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/images/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--7f9a2e54-ad94-4324-9dec-e2488f397cb3/ey-vibrant-sunset-casts-a-warm-glow-on-serene-lake-waters.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Vibrant sunset casts a warm glow on serene lake waters, disrupted by a splash, capturing the essence of joyous memories." title="Vibrant sunset casts a warm glow on serene lake waters"/> <meta itemprop="caption" content="Vibrant sunset casts a warm glow on serene lake waters"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">2</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 2 </p> <h2 class="up-chapter-breaker__title">Now is the opportune time for CEOs to capitalize on disruption</h2> <p class="up-chapter-breaker__subtitle">Confident CEOs embrace emerging technologies to steer their organizations through disruptive forces.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-c9b629f43f":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:29Z","xdm:text":"<p><span class=\"copy-block\">Across all CEOs surveyed, just over a third of respondents (38%) consider themselves to be leading in navigating disruption. However, there are differences when factoring in CEO confidence. More than half of the CEOs who ranked in the third or fourth quartile in confidence levels consider their company to be ahead of the curve and effectively addressing their most pressing disruptions. This falls to just 8% in the bottom quartile of the least confident CEOs.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Across all CEOs surveyed, just over a third of respondents (38%) consider themselves to be leading in navigating disruption. However, there are differences when factoring in CEO confidence. More than half of the CEOs who ranked in the third or fourth quartile in confidence levels consider their company to be ahead of the curve and effectively addressing their most pressing disruptions. This falls to just 8% in the bottom quartile of the least confident CEOs.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19124524?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive bar chart showing the disruptive forces expected to drive the most change over the next 12 months. The chart is divided into the Americas, Asia-Pacific and Europe and includes a global perspective. The highest responses were:<br /> <ul><li>Emerging technology, including AI (38%)</li><li>Changing customer needs and expectations (36%)</li><li>Shifting global economic environment, geopolitical disruption, including trade tensions and conflicts (35%)</li></ul></span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-f76021d89f":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:29Z","xdm:text":"<p><span class=\"copy-block\">CEOs’ areas of focus are a reflection of the rapidly evolving business landscape, and our survey shows their eyes are on emerging technology and AI, changing customer behaviors and macroeconomic uncertainty as key disruptive forces. Emerging technologies, particularly AI, are transforming industries at an unprecedented pace, offering new possibilities for innovation, efficiency, and competitive advantage. AI’s potential to automate processes, enhance decision-making and create novel products and services is compelling CEOs to re-evaluate their business models and strategies. The fear of being left behind is driving significant investment and focus.</span></p>\r\n<p><span class=\"copy-block\">Simultaneously, customer behaviors and demands are shifting dramatically, influenced by technological advancements, social changes and global events. The rise of digital platforms, personalized experiences and sustainability concerns is reshaping consumer expectations. Failing to adapt to these changing preferences could result in lost market share and relevance.</span></p>\r\n<p><span class=\"copy-block\"><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/geostrategy/future-of-globalization.html\">Macroeconomic uncertainty and geopolitical tensions</a> add another layer of complexity. Global economic challenges, trade disputes and political instability create unpredictable market conditions that can significantly impact business operations, supply chains and growth prospects. CEOs are navigating these uncertainties while making long-term strategic decisions, which adds to the disruptive nature of these forces.</span></p>\r\n<p><span class=\"copy-block\">The interplay between these three factors amplifies their disruptive potential. For instance, emerging technologies are enabling new ways to meet changing customer demands, while geopolitical tensions can influence both technological development and consumer behavior. This interconnectedness creates a dynamic and challenging environment that CEOs must constantly monitor and accommodate.<b></b></span></p>\r\n<h3><span class=\"copy-block\">Capitalizing on the next technology revolution</span></h3>\r\n<p><span class=\"copy-block\">In today’s fast-paced business world, CEOs recognize that harnessing emerging technologies is vital for survival and growth. Their top strategic priorities reflect a balanced approach to innovation, implementation and financial prudence.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">CEOs’ areas of focus are a reflection of the rapidly evolving business landscape, and our survey shows their eyes are on emerging technology and AI, changing customer behaviors and macroeconomic uncertainty as key disruptive forces. Emerging technologies, particularly AI, are transforming industries at an unprecedented pace, offering new possibilities for innovation, efficiency, and competitive advantage. AI’s potential to automate processes, enhance decision-making and create novel products and services is compelling CEOs to re-evaluate their business models and strategies. The fear of being left behind is driving significant investment and focus.</span></p> <p><span class="copy-block">Simultaneously, customer behaviors and demands are shifting dramatically, influenced by technological advancements, social changes and global events. The rise of digital platforms, personalized experiences and sustainability concerns is reshaping consumer expectations. Failing to adapt to these changing preferences could result in lost market share and relevance.</span></p> <p><span class="copy-block"><a href="/en_uk/insights/geostrategy/future-of-globalization">Macroeconomic uncertainty and geopolitical tensions</a> add another layer of complexity. Global economic challenges, trade disputes and political instability create unpredictable market conditions that can significantly impact business operations, supply chains and growth prospects. CEOs are navigating these uncertainties while making long-term strategic decisions, which adds to the disruptive nature of these forces.</span></p> <p><span class="copy-block">The interplay between these three factors amplifies their disruptive potential. For instance, emerging technologies are enabling new ways to meet changing customer demands, while geopolitical tensions can influence both technological development and consumer behavior. This interconnectedness creates a dynamic and challenging environment that CEOs must constantly monitor and accommodate.<b></b></span></p> <h3><span class="copy-block">Capitalizing on the next technology revolution</span></h3> <p><span class="copy-block">In today’s fast-paced business world, CEOs recognize that harnessing emerging technologies is vital for survival and growth. Their top strategic priorities reflect a balanced approach to innovation, implementation and financial prudence.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19126446?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>A bar chart highlighting the most important elements to converting emerging technologies and technology disruption into opportunities. The chart is split into first, second and third priority. “Leveraging emerging technologies to build an innovation edge and drive new ways of working” drew the highest response (55%) among CEOs.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-a8092173e3":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:29Z","xdm:text":"<p><span class=\"copy-block\">CEOs prioritize leveraging new technologies to gain an innovation edge and transform work practices. This proactive stance allows companies to disrupt markets and redefine customer experiences, potentially boosting market share and revenue. However, it risks investing in technologies that may quickly become obsolete or face internal resistance.</span></p>\r\n<p><span class=\"copy-block\">Executives also focus on rapidly adopting disruptive technologies to create viable business models. This structured approach enables quick scaling and adaptation to market changes. Risks include misaligning technology with business goals and overlooking regulatory issues.</span></p>\r\n<p><span class=\"copy-block\">Developing strong business cases and ROI projections for disruptive technology investments is crucial. This practice mitigates overinvestment risks and aligns initiatives with strategic goals. It allows informed decision-making, balancing potential gains with financial risks to maintain financial health and investor confidence.</span></p>\r\n<p><span class=\"copy-block\">By embracing these strategies, CEOs position their companies to thrive in an increasingly technology-driven business landscape.</span></p>\r\n<p><span class=\"copy-block\">CEO confidence is apparent in how emerging technologies are likely to be leveraged, with the least confident CEOs less likely to prioritize the rapid adoption or direct merging of the disruptive technology for innovation compared with their more confident peers.</span></p>\r\n<h3><span class=\"copy-block\">Navigating a new world order</span></h3>\r\n<p><span class=\"copy-block\">Geopolitics – and political risk more broadly – is a prime contributor to the rapidly shifting market context that CEOs face today. More than one-third of business leaders expect geopolitical disruption and the shifting economic environment to be among the top disruptive forces in the next 12 months. And a similar share point to regulatory pressures as likely to drive significant change in their markets and industries.&nbsp;</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">CEOs prioritize leveraging new technologies to gain an innovation edge and transform work practices. This proactive stance allows companies to disrupt markets and redefine customer experiences, potentially boosting market share and revenue. However, it risks investing in technologies that may quickly become obsolete or face internal resistance.</span></p> <p><span class="copy-block">Executives also focus on rapidly adopting disruptive technologies to create viable business models. This structured approach enables quick scaling and adaptation to market changes. Risks include misaligning technology with business goals and overlooking regulatory issues.</span></p> <p><span class="copy-block">Developing strong business cases and ROI projections for disruptive technology investments is crucial. This practice mitigates overinvestment risks and aligns initiatives with strategic goals. It allows informed decision-making, balancing potential gains with financial risks to maintain financial health and investor confidence.</span></p> <p><span class="copy-block">By embracing these strategies, CEOs position their companies to thrive in an increasingly technology-driven business landscape.</span></p> <p><span class="copy-block">CEO confidence is apparent in how emerging technologies are likely to be leveraged, with the least confident CEOs less likely to prioritize the rapid adoption or direct merging of the disruptive technology for innovation compared with their more confident peers.</span></p> <h3><span class="copy-block">Navigating a new world order</span></h3> <p><span class="copy-block">Geopolitics – and political risk more broadly – is a prime contributor to the rapidly shifting market context that CEOs face today. More than one-third of business leaders expect geopolitical disruption and the shifting economic environment to be among the top disruptive forces in the next 12 months. And a similar share point to regulatory pressures as likely to drive significant change in their markets and industries. </span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19134800?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive bar chart showing CEO’s visibility into exposure to political risk across operations, markets and suppliers. The chart is categorized by the Americas, Asia-Pacific, Europe and globally. Forty-six percent of CEOs globally report having significant visibility, a strong grasp of political risks, and mitigation strategies.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-086f558f8f":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:30Z","xdm:text":"<p><span class=\"copy-block\">CEOs are likely focused on these disruptive forces because political and policy changes have already had material impacts on their companies. Data presented in the <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/geostrategy/2024-geostrategic-outlook.html\">EY-Parthenon 2024 Geostrategic Outlook</a> shows a sustained level of heightened geopolitical risk in recent years. From industrial policies and trade protectionism to wars and social unrest, the business impacts of political risk have been felt in many C-suites around the world. As just one example, in January 2024 <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ceo/ceos-double-down-on-business-transformation.html\" target=\"_self\">a third of CEOs (38%) told us they had canceled a planned transaction due to political risks</a>, such as geopolitical and regulatory uncertainty.</span></p>\r\n<p><span class=\"copy-block\">CEOs with the highest confidence levels are more inclined to frequently integrate political risk into their strategic decision-making processes, from refreshing their business strategy to expanding their operations and conducting transactions, with over 85% doing so often or always. This contrasts with the least confident group, where less than 64% report taking such considerations into account with the same frequency.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">CEOs are likely focused on these disruptive forces because political and policy changes have already had material impacts on their companies. Data presented in the <a href="/en_uk/insights/geostrategy/2024-geostrategic-outlook">EY-Parthenon 2024 Geostrategic Outlook</a> shows a sustained level of heightened geopolitical risk in recent years. From industrial policies and trade protectionism to wars and social unrest, the business impacts of political risk have been felt in many C-suites around the world. As just one example, in January 2024 <a href="/en_uk/ceo/ceos-double-down-on-business-transformation" target="_self" rel="noopener noreferrer">a third of CEOs (38%) told us they had canceled a planned transaction due to political risks</a>, such as geopolitical and regulatory uncertainty.</span></p> <p><span class="copy-block">CEOs with the highest confidence levels are more inclined to frequently integrate political risk into their strategic decision-making processes, from refreshing their business strategy to expanding their operations and conducting transactions, with over 85% doing so often or always. This contrasts with the least confident group, where less than 64% report taking such considerations into account with the same frequency.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19193335?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive bubble chart presenting how often CEOs incorporate political risk into their strategic decisions in various situations. The chart displays CEO confidence broken down by three regions – the Americas, Asia-Pacific and Europe – and globally.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-c3a0c3b2ac":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:30Z","xdm:text":"<p><span class=\"copy-block\">Successfully weaving political dynamics into corporate strategy can be a powerful source of competitive advantage in the current environment. CEOs and their teams should proactively assess the geopolitical relationship between countries in which they operate – for instance, whether any planned transactions touch on national security concerns. This approach is essential to anticipate potential geopolitical roadblocks and regulatory challenges.</span></p>\r\n<p><span class=\"copy-block\">To navigate these disruptions, CEOs should take the following actions:</span></p>\r\n<h4><span class=\"copy-block\">1. Scan, focus, and then act</span></h4>\r\n<p><span class=\"copy-block\">Establish a culture within the organization that encourages employees at all levels to stay informed about emerging technologies and changing market dynamics. CEOs and all decision-makers need to understand how each development is likely to unfold in the year ahead (scan), assess the impact of each development on specific business functions (focus) and provide considerations for how the company can successfully manage them (act).</span></p>\r\n<h4><span class=\"copy-block\">2. Enhance customer engagement and insights</span></h4>\r\n<p><span class=\"copy-block\">Develop sophisticated systems for gathering and analyzing customer data to anticipate shifts in behavior and preferences. This might include implementing advanced analytics tools, conducting regular customer surveys or creating customer advisory boards to maintain a direct line of communication with key stakeholders.</span></p>\r\n<h4><span class=\"copy-block\">3. Build agile and resilient business models</span></h4>\r\n<p><span class=\"copy-block\">Design organizational structures and processes that can quickly adapt to changing market conditions. This could involve diversifying supply chains, creating flexible work arrangements or developing scenario-based strategic planning processes to prepare for various geopolitical and economic outcomes.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Successfully weaving political dynamics into corporate strategy can be a powerful source of competitive advantage in the current environment. CEOs and their teams should proactively assess the geopolitical relationship between countries in which they operate – for instance, whether any planned transactions touch on national security concerns. This approach is essential to anticipate potential geopolitical roadblocks and regulatory challenges.</span></p> <p><span class="copy-block">To navigate these disruptions, CEOs should take the following actions:</span></p> <h4><span class="copy-block">1. Scan, focus, and then act</span></h4> <p><span class="copy-block">Establish a culture within the organization that encourages employees at all levels to stay informed about emerging technologies and changing market dynamics. CEOs and all decision-makers need to understand how each development is likely to unfold in the year ahead (scan), assess the impact of each development on specific business functions (focus) and provide considerations for how the company can successfully manage them (act).</span></p> <h4><span class="copy-block">2. Enhance customer engagement and insights</span></h4> <p><span class="copy-block">Develop sophisticated systems for gathering and analyzing customer data to anticipate shifts in behavior and preferences. This might include implementing advanced analytics tools, conducting regular customer surveys or creating customer advisory boards to maintain a direct line of communication with key stakeholders.</span></p> <h4><span class="copy-block">3. Build agile and resilient business models</span></h4> <p><span class="copy-block">Design organizational structures and processes that can quickly adapt to changing market conditions. This could involve diversifying supply chains, creating flexible work arrangements or developing scenario-based strategic planning processes to prepare for various geopolitical and economic outcomes.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="chapter3" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-49c3bd2e84"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/images/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg" id="image-render-67fe8cd46b" data-cmp-data-layer="{"image-render-67fe8cd46b":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-09-04T05:47:30Z","dc:title":"Sunrise peeking through the trees in a dense forest","image":{"repo:id":"fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc","repo:modifyDate":"2024-08-30T14:33:00Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/campaigns/ceo/images/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--fafbf6cd-6d18-45f2-8d11-678bd4d0bbfc/ey-sunrise-peeking-through-the-trees-in-a-dense-forest.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Sunrise peeking through the trees in a forest" title="Sunrise peeking through the trees in a dense forest"/> <meta itemprop="caption" content="Sunrise peeking through the trees in a dense forest"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">3</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 3 </p> <h2 class="up-chapter-breaker__title">Is embracing transaction-led transformation a fast track to a competitive edge?</h2> <p class="up-chapter-breaker__subtitle">Confident CEOs are more likely to use M&A as a tool in transformation for business growth.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-20766463aa":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:30Z","xdm:text":"<p><span class=\"copy-block\">The M&amp;A market in 2024 has been relatively robust. Deal values for January to July are US$1.8t, up 17% against the same period in 2023. The volume of deals is showing a 9% increase against 2023, and with a consistent improvement through the year. These trends provide some reassurance that M&amp;A will continue on its steady path through 2024.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">The M&A market in 2024 has been relatively robust. Deal values for January to July are US$1.8t, up 17% against the same period in 2023. The volume of deals is showing a 9% increase against 2023, and with a consistent improvement through the year. These trends provide some reassurance that M&A will continue on its steady path through 2024.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19137024?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>A bar chart presenting global M&A deal size and volume between January and July 2024 compared with the same months of 2023.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-eae0c9acdb":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:30Z","xdm:text":"<p><span class=\"copy-block\">A critical component of the toolkit CEOs can use to position for the future is M&amp;A. While there is a slight preference for organic transformation compared with inorganic in terms of CEO confidence outlook, there is a clear link between higher CEO confidence and a desire to transact. Nearly two-thirds <a name=\"_Hlk174980582\" id=\"_Hlk174980582\"></a>(59%) of the most confident CEOs are planning a transaction over the next 12 months compared with just 16% of the least confident.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A critical component of the toolkit CEOs can use to position for the future is M&A. While there is a slight preference for organic transformation compared with inorganic in terms of CEO confidence outlook, there is a clear link between higher CEO confidence and a desire to transact. Nearly two-thirds <a name="_Hlk174980582" id="_Hlk174980582"></a>(59%) of the most confident CEOs are planning a transaction over the next 12 months compared with just 16% of the least confident.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/19134322?55625"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="CEO Confidence Index: CEO survey September 2024 | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>An interactive bubble chart showing CEO confidence in relation to growth strategy. The most confident executives are far more likely to engage in mergers and acquisitions in the next 12 months.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-5ceab6e0ab":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:30Z","xdm:text":"<p><span class=\"copy-block\">For those CEOs looking to use M&amp;A as a pillar of their transformation strategy there are clear benefits. M&amp;A allows for rapid expansion into new markets or acquisition of new capabilities, often faster than organic growth, and can quickly boost revenue, market share and shareholder value. This approach also facilitates talent acquisition, bringing in skilled employees and leadership to address gaps more rapidly than hiring and training internally. By acquiring key competitors or innovative startups, companies can strengthen their market position and eliminate potential threats.</span></p>\r\n<h4><span class=\"copy-block\">What CEOs are saying:&nbsp;<br>\r\n Top 5 capital investment destinations over the next 12 months</span></h4>\r\n<ol>\r\n<li><span class=\"copy-block\">United States</span></li>\r\n<li><span class=\"copy-block\">United Kingdom</span></li>\r\n<li><span class=\"copy-block\">Canada</span></li>\r\n<li><span class=\"copy-block\">Mexico</span></li>\r\n<li><span class=\"copy-block\">Germany</span></li>\r\n</ol>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">For those CEOs looking to use M&A as a pillar of their transformation strategy there are clear benefits. M&A allows for rapid expansion into new markets or acquisition of new capabilities, often faster than organic growth, and can quickly boost revenue, market share and shareholder value. This approach also facilitates talent acquisition, bringing in skilled employees and leadership to address gaps more rapidly than hiring and training internally. By acquiring key competitors or innovative startups, companies can strengthen their market position and eliminate potential threats.</span></p> <h4><span class="copy-block">What CEOs are saying: <br /> Top 5 capital investment destinations over the next 12 months</span></h4> <ol><li><span class="copy-block">United States</span></li><li><span class="copy-block">United Kingdom</span></li><li><span class="copy-block">Canada</span></li><li><span class="copy-block">Mexico</span></li><li><span class="copy-block">Germany</span></li></ol> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-f44ffdd521" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY-Parthenon can help </p> <div> <ul class="cmp-link-area__regular cmp-link-area__regular-one-item "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-Parthenon-How EY-Parthenon can Help" data-analytics-action-value="M&amp;A advisory: Buy and integrate" href="/en_uk/services/strategy-transactions/buy-integrate"> M&A advisory: Buy and integrate </a> </p> </div> <p class="cmp-link-area__item__paragraph">Discover M&A advisory services from EY when you buy and integrate. We help enable strategic growth through integrated mergers and acquisitions, joint ventures and alliances. </p> <a class="cmp-link-area__item__readmore" href="/en_uk/services/strategy-transactions/buy-integrate"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text "> <p><span class="copy-block">At a time of heightened macroeconomic and geopolitical uncertainty, there is a preference for investing in developed markets and those with easy access to them. It is no surprise to see the US in the top position, even with the uncertainty of the upcoming election. The US has been the driver of M&A over 2024, with more than half of all deals by value involving a US party. There is also a strong flow of other investments, especially in the semiconductor industry and in sustainability-led investments, boosted by policy support.<br /> <br /> </span></p> <p><span class="copy-block">The UK is another country that has been heavily involved in M&A in 2024, beating out China to secure the second spot. The UK is a center of many in-demand assets, from technology to life sciences and high-end manufacturing. The UK also continues to be one of the most attractive destinations for inward investment in Europe. If the new UK government can continue to reduce trading frictions with the European Union (EU) it will likely further boost the country’s attractiveness.<br /> </span></p> <p><span class="copy-block">Both Canada and Mexico gain in attractiveness for investments due to their unrivaled access to the US economy. Canada has been particularly attractive to European companies looking to invest in the wider North American market, and Mexico has been able to attract higher levels of investment from companies in Asia.<br /> </span></p> <p><span class="copy-block">Germany may not have had the easiest path over the past few years. The energy crisis following the beginning of the war in Ukraine in 2022 was felt particularly harshly by the energy-intensive industrial sector in Germany. But as the leading economy in the EU, and with particular strengths in high-end manufacturing, Germany will likely return as an attractive destination, especially as EU funds for sustainable development start being deployed more extensively.</span></p> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-0a517d263b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:30Z","xdm:text":"<p><span class=\"copy-block\">To ensure they capitalize on transactions to transform their portfolios and enhance future value creation opportunities, CEOs can take the following three actions:</span></p>\r\n<h4><span class=\"copy-block\">1. Continuous portfolio optimization</span></h4>\r\n<p><span class=\"copy-block\">CEOs should establish a continuous process of portfolio optimization, where the performance of each asset is regularly reviewed against the company’s strategic goals. This proactive approach allows for timely adjustments in response to market changes, technological disruptions, or shifts in consumer preferences. By continuously evaluating and adjusting their portfolio, CEOs can identify new opportunities for value creation, such as investing in emerging technologies or entering into strategic partnerships, to maintain a competitive edge and drive long-term growth.</span></p>\r\n<h4><span class=\"copy-block\">2. Incorporate flexibility in deal structures</span></h4>\r\n<p><span class=\"copy-block\">CEOs should structure transactions with greater flexibility to accommodate different outcomes. This might involve adjustable pricing mechanisms, earn-outs or clauses that allow for renegotiation based on future events. Such flexibility can protect the company from adverse developments while allowing it to capitalize on favorable ones.</span></p>\r\n<h4><span class=\"copy-block\">3. Scenario transaction decision-making</span></h4>\r\n<p><span class=\"copy-block\">Scenario planning provides a framework for CEOs to test the robustness of their transaction strategy against various futures. It helps in making strategic decisions that are resilient to a range of possible market conditions. By preparing for multiple outcomes, CEOs can make more confident investment and divestment decisions, knowing they have considered a broad set of possibilities and developed strategies to address them.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">To ensure they capitalize on transactions to transform their portfolios and enhance future value creation opportunities, CEOs can take the following three actions:</span></p> <h4><span class="copy-block">1. Continuous portfolio optimization</span></h4> <p><span class="copy-block">CEOs should establish a continuous process of portfolio optimization, where the performance of each asset is regularly reviewed against the company’s strategic goals. This proactive approach allows for timely adjustments in response to market changes, technological disruptions, or shifts in consumer preferences. By continuously evaluating and adjusting their portfolio, CEOs can identify new opportunities for value creation, such as investing in emerging technologies or entering into strategic partnerships, to maintain a competitive edge and drive long-term growth.</span></p> <h4><span class="copy-block">2. Incorporate flexibility in deal structures</span></h4> <p><span class="copy-block">CEOs should structure transactions with greater flexibility to accommodate different outcomes. This might involve adjustable pricing mechanisms, earn-outs or clauses that allow for renegotiation based on future events. Such flexibility can protect the company from adverse developments while allowing it to capitalize on favorable ones.</span></p> <h4><span class="copy-block">3. Scenario transaction decision-making</span></h4> <p><span class="copy-block">Scenario planning provides a framework for CEOs to test the robustness of their transaction strategy against various futures. It helps in making strategic decisions that are resilient to a range of possible market conditions. By preparing for multiple outcomes, CEOs can make more confident investment and divestment decisions, knowing they have considered a broad set of possibilities and developed strategies to address them.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> <div class="container responsivegrid theme-light cmp-container--theme-light-grey cmp-container--background-color-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-c44977a578" class="cmp-container"> <div class="separator cmp-separator--half-size"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="upPromotionalBanner component up-promotional-banner--left-align up-promotional-banner--stack-items-reverse"> <div class="up-promotional-banner up-promotional-banner--media" data-up-is="promotional-banner" data-analytics-category="Promotional Banner"> <div class="up-promotional-banner__content"> <p class="up-promotional-banner__content-heading" role="heading" aria-level="1" data-analytics-label> CEO of Bayer AG on mission-first strategy </p> <div class="up-promotional-banner__content-description" data-analytics-text-click> <p>“You can do well by doing good.” Learn how CEO Bill Anderson empowers employees around the company’s mission.</p> </div> </div> <div class="up-promotional-banner__media"> <div 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data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="9c495592-05e6-44aa-8545-7f73daa431a2" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/services/growth/images/ey-geostrategy-by-design-book-cover.jpg" id="image-render-d804277cfe" data-cmp-data-layer="{"image-render-d804277cfe":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-09-04T05:47:30Z","image":{"repo:id":"9c495592-05e6-44aa-8545-7f73daa431a2","repo:modifyDate":"2024-03-12T15:16:54Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/services/growth/images/ey-geostrategy-by-design-book-cover.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=500 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1100w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--9c495592-05e6-44aa-8545-7f73daa431a2/ey-geostrategy-by-design-book-cover.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1600" height="1066" alt="Geostrategy design"/> </div> </div> </div> </div> </div> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-456afcec09":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-04T05:47:31Z","xdm:text":"<h4><span class=\"copy-block\">Summary</span></h4>\r\n<p><span class=\"copy-block\">CEO confidence is a critical consideration in how it impacts business decisions and performance. Higher levels of confidence, based on a deeper understanding of how the external environment is changing, will enable CEOs and boards to make faster strategic decisions in an increasingly volatile world. Confident boards will be better placed to navigate and&nbsp;capitalize on emerging technologies, changing customer demands, and geopolitical and economic uncertainties. Confident CEOs adapt proactively to changes. They review portfolios, reassess KPIs and engage in M&amp;A, balancing change with stakeholder support. Bold decision-makers will be able to shape their future with confidence more effectively.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Summary</span></h4> <p><span class="copy-block">CEO confidence is a critical consideration in how it impacts business decisions and performance. Higher levels of confidence, based on a deeper understanding of how the external environment is changing, will enable CEOs and boards to make faster strategic decisions in an increasingly volatile world. Confident boards will be better placed to navigate and capitalize on emerging technologies, changing customer demands, and geopolitical and economic uncertainties. Confident CEOs adapt proactively to changes. They review portfolios, reassess KPIs and engage in M&A, balancing change with stakeholder support. Bold decision-makers will be able to shape their future with confidence more effectively.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upContentGrid component aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-content-grid up-content-grid--default" id="up-content-grid-5ae19eceae" data-up-is="content-grid" data-up-analytics="content-grid" data-up-total-item-count="3"> <h2 class="up-content-grid__title">Related articles</h2> <div class="up-content-grid__list" 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