Dynamic Pricing Model for E-commerce Products Based on DDQN | Journal of Comprehensive Business Administration Research

<!DOCTYPE html> <html lang="en" xml:lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> Dynamic Pricing Model for E-commerce Products Based on DDQN | Journal of Comprehensive Business Administration Research </title> <link rel="icon" href="https://ojs.bonviewpress.com/public/journals/15/favicon_en_US.png"> <meta name="generator" content="Open Journal Systems 3.4.0.7"> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="Journal of Comprehensive Business Administration Research"/> <meta name="citation_journal_abbrev" content="JCBAR"/> <meta name="citation_issn" content="3029-2697"/> <meta name="citation_author" content="Junyan Sun"/> <meta name="citation_author_institution" content="College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China"/> <meta name="citation_author" content="Zihao Wang"/> <meta name="citation_author_institution" content="College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China"/> <meta name="citation_author" content="Zheng Qiao"/> <meta name="citation_author_institution" content="College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China"/> <meta name="citation_author" content="Xiaopeng Li"/> <meta name="citation_author_institution" content="College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China"/> <meta name="citation_title" content="Dynamic Pricing Model for E-commerce Products Based on DDQN"/> <meta name="citation_language" content="en"/> <meta name="citation_date" content="2024/05/07"/> <meta name="citation_volume" content="1"/> <meta name="citation_issue" content="3"/> <meta name="citation_firstpage" content="171"/> <meta name="citation_lastpage" content="178"/> <meta name="citation_doi" content="10.47852/bonviewJCBAR42022770"/> <meta name="citation_abstract_html_url" content="https://ojs.bonviewpress.com/index.php/JCBAR/article/view/2770"/> <meta name="citation_abstract" xml:lang="en" content="This' paper addresses the challenges of intense price competition, price elasticity, and significant demand fluctuations in e-commerce product markets by adopting a dynamic pricing approach. Focusing on a product from the JD.com e-commerce platform, historical data spanning the past three years are analyzed, considering factors such as shipping costs, product inventory, product costs, and the impact of holidays. The study employs the Double Deep Q-Network (DDQN) for dynamic pricing optimization of the product, and compares its performance with the Deep Q-Network (DQN) model. The results indicate that both the DQN algorithm and DDQN algorithm lead to varying degrees of profit improvement for the dynamic pricing of products. Specifically, the pricing profit with the DQN algorithm increased by an average of 1.925% compared with the original pricing profit, while the pricing profit with the DDQN algorithm increased by an average of 11.975% compared with the original pricing profit. These findings demonstrate practical significance. Received: 6 March 2024 | Revised: 1 April 2024 | Accepted: 28 April 2024 Conflicts of Interest The authors declare that they have no conflicts of interest to this work. Data Availability Statement The data that support this work are available upon reasonable request to the corresponding author. Author Contribution Statement Junyan Sun: Conceptualization, Supervision, Project administration, Funding acquisition. Zihao Wang: Methodology, Software, Formal analysis, Investigation, Writing – original draft, Writing – review &amp; editing. Zheng Qiao: Data curation, Visualization. Xiaopeng Li: Validation, Resources, Writing – review &amp; editing."/> <meta name="citation_keywords" xml:lang="en" content="e-commerce products"/> <meta name="citation_keywords" xml:lang="en" content="dynamic pricing"/> <meta name="citation_keywords" xml:lang="en" content="deep reinforcement learning"/> <meta name="citation_keywords" xml:lang="en" content="DQN algorithm"/> <meta name="citation_keywords" xml:lang="en" content="DDQN algorithm"/> <meta name="citation_pdf_url" content="https://ojs.bonviewpress.com/index.php/JCBAR/article/download/2770/924"/> <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Junyan Sun"/> <meta name="DC.Creator.PersonalName" content="Zihao Wang"/> <meta name="DC.Creator.PersonalName" content="Zheng Qiao"/> <meta name="DC.Creator.PersonalName" content="Xiaopeng Li"/> <meta name="DC.Date.created" scheme="ISO8601" content="2024-05-07"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2024-03-06"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2024-11-19"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2024-11-19"/> <meta name="DC.Description" xml:lang="en" content="This' paper addresses the challenges of intense price competition, price elasticity, and significant demand fluctuations in e-commerce product markets by adopting a dynamic pricing approach. Focusing on a product from the JD.com e-commerce platform, historical data spanning the past three years are analyzed, considering factors such as shipping costs, product inventory, product costs, and the impact of holidays. The study employs the Double Deep Q-Network (DDQN) for dynamic pricing optimization of the product, and compares its performance with the Deep Q-Network (DQN) model. The results indicate that both the DQN algorithm and DDQN algorithm lead to varying degrees of profit improvement for the dynamic pricing of products. Specifically, the pricing profit with the DQN algorithm increased by an average of 1.925% compared with the original pricing profit, while the pricing profit with the DDQN algorithm increased by an average of 11.975% compared with the original pricing profit. These findings demonstrate practical significance. Received: 6 March 2024 | Revised: 1 April 2024 | Accepted: 28 April 2024 Conflicts of Interest The authors declare that they have no conflicts of interest to this work. Data Availability Statement The data that support this work are available upon reasonable request to the corresponding author. Author Contribution Statement Junyan Sun: Conceptualization, Supervision, Project administration, Funding acquisition. Zihao Wang: Methodology, Software, Formal analysis, Investigation, Writing – original draft, Writing – review &amp; editing. Zheng Qiao: Data curation, Visualization. Xiaopeng Li: Validation, Resources, Writing – review &amp; editing."/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="2770"/> <meta name="DC.Identifier.pageNumber" content="171-178"/> <meta name="DC.Identifier.DOI" content="10.47852/bonviewJCBAR42022770"/> <meta name="DC.Identifier.URI" content="https://ojs.bonviewpress.com/index.php/JCBAR/article/view/2770"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2024 Authors"/> <meta name="DC.Rights" content="https://creativecommons.org/licenses/by/4.0/"/> <meta name="DC.Source" content="Journal of Comprehensive Business Administration Research"/> <meta name="DC.Source.ISSN" content="3029-2697"/> <meta name="DC.Source.Issue" content="3"/> <meta name="DC.Source.Volume" content="1"/> <meta name="DC.Source.URI" content="https://ojs.bonviewpress.com/index.php/JCBAR"/> <meta name="DC.Subject" xml:lang="en" content="e-commerce products"/> 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class="separator">/</span> </li> <li> <a href="https://ojs.bonviewpress.com/index.php/JCBAR/issue/archive"> Archives </a> <span class="separator">/</span> </li> <li> <a href="https://ojs.bonviewpress.com/index.php/JCBAR/issue/view/102"> Vol. 1 No. 3 (2024) </a> <span class="separator">/</span> </li> <li class="current" aria-current="page"> <span aria-current="page"> Research Articles </span> </li> </ol> </nav> <article class="obj_article_details"> <h1 class="page_title"> Dynamic Pricing Model for E-commerce Products Based on DDQN </h1> <div class="row"> <div class="main_entry"> <section class="item authors"> <h2 class="pkp_screen_reader">Authors</h2> <ul class="authors"> <li> <span class="name"> Junyan Sun </span> <span class="affiliation"> College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China </span> </li> <li> <span class="name"> Zihao Wang </span> <span class="affiliation"> College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China </span> <span class="orcid"> <svg class="orcid_icon" viewBox="0 0 256 256" aria-hidden="true"> <style type="text/css"> .st0{fill:#A6CE39;} .st1{fill:#FFFFFF;} </style> <path class="st0" d="M256,128c0,70.7-57.3,128-128,128C57.3,256,0,198.7,0,128C0,57.3,57.3,0,128,0C198.7,0,256,57.3,256,128z"/> <g> <path class="st1" d="M86.3,186.2H70.9V79.1h15.4v48.4V186.2z"/> <path class="st1" d="M108.9,79.1h41.6c39.6,0,57,28.3,57,53.6c0,27.5-21.5,53.6-56.8,53.6h-41.8V79.1z M124.3,172.4h24.5 c34.9,0,42.9-26.5,42.9-39.7c0-21.5-13.7-39.7-43.7-39.7h-23.7V172.4z"/> <path class="st1" d="M88.7,56.8c0,5.5-4.5,10.1-10.1,10.1c-5.6,0-10.1-4.6-10.1-10.1c0-5.6,4.5-10.1,10.1-10.1 C84.2,46.7,88.7,51.3,88.7,56.8z"/> </g> </svg> <a href="https://orcid.org/0009-0004-8606-2372" target="_blank"> https://orcid.org/0009-0004-8606-2372 </a> </span> </li> <li> <span class="name"> Zheng Qiao </span> <span class="affiliation"> College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China </span> </li> <li> <span class="name"> Xiaopeng Li </span> <span class="affiliation"> College of Mechanical and Electrical Engineering, Shaanxi University of Science and Technology, China </span> <span class="orcid"> <svg class="orcid_icon" viewBox="0 0 256 256" aria-hidden="true"> <style type="text/css"> .st0{fill:#A6CE39;} .st1{fill:#FFFFFF;} </style> <path class="st0" d="M256,128c0,70.7-57.3,128-128,128C57.3,256,0,198.7,0,128C0,57.3,57.3,0,128,0C198.7,0,256,57.3,256,128z"/> <g> <path class="st1" d="M86.3,186.2H70.9V79.1h15.4v48.4V186.2z"/> <path class="st1" d="M108.9,79.1h41.6c39.6,0,57,28.3,57,53.6c0,27.5-21.5,53.6-56.8,53.6h-41.8V79.1z M124.3,172.4h24.5 c34.9,0,42.9-26.5,42.9-39.7c0-21.5-13.7-39.7-43.7-39.7h-23.7V172.4z"/> <path class="st1" d="M88.7,56.8c0,5.5-4.5,10.1-10.1,10.1c-5.6,0-10.1-4.6-10.1-10.1c0-5.6,4.5-10.1,10.1-10.1 C84.2,46.7,88.7,51.3,88.7,56.8z"/> </g> </svg> <a href="https://orcid.org/0009-0007-8523-2714" target="_blank"> https://orcid.org/0009-0007-8523-2714 </a> </span> </li> </ul> </section> <section class="item doi"> <h2 class="label"> DOI: </h2> <span class="value"> <a href="https://doi.org/10.47852/bonviewJCBAR42022770"> https://doi.org/10.47852/bonviewJCBAR42022770 </a> </span> </section> <section class="item keywords"> <h2 class="label"> Keywords: </h2> <span class="value"> e-commerce products, dynamic pricing, deep reinforcement learning, DQN algorithm, DDQN algorithm </span> </section> <section class="item abstract"> <h2 class="label">Abstract</h2> <p>This' paper addresses the challenges of intense price competition, price elasticity, and significant demand fluctuations in e-commerce product markets by adopting a dynamic pricing approach. Focusing on a product from the JD.com e-commerce platform, historical data spanning the past three years are analyzed, considering factors such as shipping costs, product inventory, product costs, and the impact of holidays. The study employs the Double Deep Q-Network (DDQN) for dynamic pricing optimization of the product, and compares its performance with the Deep Q-Network (DQN) model. The results indicate that both the DQN algorithm and DDQN algorithm lead to varying degrees of profit improvement for the dynamic pricing of products. Specifically, the pricing profit with the DQN algorithm increased by an average of 1.925% compared with the original pricing profit, while the pricing profit with the DDQN algorithm increased by an average of 11.975% compared with the original pricing profit. These findings demonstrate practical significance.</p> <p> </p> <p><strong>Received: </strong>6 March 2024 <strong>| Revised: </strong>1 April 2024<strong> | Accepted: </strong>28 April 2024</p> <p> </p> <p><strong>Conflicts of Interest </strong></p> <p>The authors declare that they have no conflicts of interest to this work.</p> <p> </p> <p><strong>Data Availability Statement</strong></p> <p>The data that support this work are available upon reasonable request to the corresponding author.</p> <p> </p> <p><strong>Author Contribution Statement</strong></p> <p><strong>Junyan Sun</strong>: Conceptualization, Supervision, Project administration, Funding acquisition. <strong>Zihao Wang</strong>: Methodology, Software, Formal analysis, Investigation, Writing – original draft, Writing – review & editing. <strong>Zheng Qiao</strong>: Data curation, Visualization. <strong>Xiaopeng Li</strong>: Validation, Resources, Writing – review & editing.</p> </section> <br /><div class="separator"></div><div class="item abstract" id="trendmd-suggestions"></div><script defer src='//js.trendmd.com/trendmd.min.js' data-trendmdconfig='{"website_id":"89274", "element":"#trendmd-suggestions"}'></script> </div> <div class="entry_details"> <div class="item cover_image"> <div class="sub_item"> <a href="https://ojs.bonviewpress.com/index.php/JCBAR/issue/view/102"> <img src="https://ojs.bonviewpress.com/public/journals/15/cover_issue_102_en.png" alt=""> </a> </div> </div> <div class="item galleys"> <h2 class="pkp_screen_reader"> Downloads </h2> <ul class="value galleys_links"> <li> <a class="obj_galley_link pdf" href="https://ojs.bonviewpress.com/index.php/JCBAR/article/view/2770/924"> PDF </a> </li> </ul> </div> <div class="item published"> <section class="sub_item"> <h2 class="label"> Published </h2> <div class="value"> <span>2024-05-07</span> </div> </section> </div> <div class="item issue"> <section class="sub_item"> <h2 class="label"> Issue </h2> <div class="value"> <a class="title" href="https://ojs.bonviewpress.com/index.php/JCBAR/issue/view/102"> Vol. 1 No. 3 (2024) </a> </div> </section> <section class="sub_item"> <h2 class="label"> Section </h2> <div class="value"> Research Articles </div> </section> </div> <div class="item copyright"> <h2 class="label"> License </h2> <p>Copyright (c) 2024 Authors</p> <a rel="license" href="https://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" src="//i.creativecommons.org/l/by/4.0/88x31.png" /></a><p>This work is licensed under a <a rel="license" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.</p> </div> <div class="item citation"> <section class="sub_item citation_display"> <h2 class="label"> How to Cite </h2> <div class="value"> <div id="citationOutput" role="region" aria-live="polite"> <div class="csl-bib-body"> <div class="csl-entry">Sun, J., Wang, Z., Qiao, Z., & Li, X. (2024). Dynamic Pricing Model for E-commerce Products Based on DDQN. <i>Journal of Comprehensive Business Administration Research</i>, <i>1</i>(3), 171-178. <a href="https://doi.org/10.47852/bonviewJCBAR42022770">https://doi.org/10.47852/bonviewJCBAR42022770</a></div> </div> </div> <div class="citation_formats"> <button class="citation_formats_button label" aria-controls="cslCitationFormats" aria-expanded="false" data-csl-dropdown="true"> More Citation Formats </button> <div id="cslCitationFormats" class="citation_formats_list" aria-hidden="true"> <ul class="citation_formats_styles"> <li> <a aria-controls="citationOutput" href="https://ojs.bonviewpress.com/index.php/JCBAR/citationstylelanguage/get/acm-sig-proceedings?submissionId=2770&publicationId=3945&issueId=102" data-load-citation data-json-href="https://ojs.bonviewpress.com/index.php/JCBAR/citationstylelanguage/get/acm-sig-proceedings?submissionId=2770&publicationId=3945&issueId=102&return=json" > ACM </a> </li> <li> <a 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