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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="preconnect" href="//www.zohowebstatic.com"><link rel="dns-prefetch" href="//www.zohowebstatic.com"><link rel="preconnect" href="https://static.zohocdn.com"><link rel="dns-prefetch" href="https://static.zohocdn.com"><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Regular.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Bold.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Semibold.woff2" as="font" type="font/woff2" crossorigin><script src="//www.zohowebstatic.com/sites/zweb/js/common/var_init.js"></script><script>(function(w,s){var e=document.createElement("script");e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script><title>A/B test your emails to boost conversion rates</title><meta name="description" content="Use A/B testing to experiment with different versions of your email, see what gets the best response from your audience, and improve conversion rates."><link rel="icon" href="https://www.zohowebstatic.com/sites/zweb/images/favicon.ico" type="image/vnd.microsoft.icon"><link rel="canonical" href="https://www.zoho.com/campaigns/ab-testing.html"><meta property="og:title" content="A/B test your emails to boost conversion rates"><meta property="og:description" content="Use A/B testing to experiment with different versions of your email, see what gets the best response from your audience, and improve conversion rates."><meta property="og:image" content="https://www.zohowebstatic.com/sites/zweb/images/ogimage/campaigns-logo.png"><meta property="og:url" content="https://www.zoho.com/campaigns/ab-testing.html"><meta property="og:site_name" content="Zoho"><meta property="og:type" content="website"><meta name="twitter:title" content="A/B test your emails to boost conversion rates"><meta name="twitter:description" content="Use A/B testing to experiment with different versions of your email, see what gets the best response from your audience, and improve conversion rates."><meta name="twitter:image" content="https://www.zohowebstatic.com/sites/zweb/images/ogimage/campaigns-logo.png"><meta name="twitter:card" content="summary"><meta name="twitter:site" content="@zoho"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/common/zohocustom.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/template/zp_feature_detail_pages.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/product/campaigns.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/translation/campaigns/2330.css"></head><body class="zw-page-2330 zw-product-85 zw-product-campaigns zw-template-zp_feature_detail_pages i18n-en" data-prdname="campaigns" data-prdname-display="Campaigns"> <header><div class="zw-promo-top"></div><div class="zw-global-header"></div><div class="zw-product-header "><div></div></div> </header> <main><div class="zw-template-inner"><div class="features-banner-wrap"><div class="content-wrap"><div class="features-banner-content"><h1>Understand audience behavior with A/B testing</h1><p>What if you could increase your conversion rate by determining which message resonates the most with your audience and when they are most likely to see it? With Zoho Campaigns, you can use A/B testing to deliver the right message at the right time, send different versions of your campaign to different segments of your audience, and find out which message works best.</p><a class="act-btn cta-btn" href="/campaigns/signup.html">GET STARTED</a></div></div></div><div class="views-table cols-0 table table-hover table-striped"><div class="features-item middle-image no-shadow" id="features-1"><div class="content-wrap"><div class="cont-part"><h2>Remove guesswork from the equation</h2><p>Our extensive toolkit for A/B testing means you can obtain the insights you need to perfect current and future campaigns.</p></div><div class="image-part"><div><img data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ab-testing.png" alt="Understand audience behavior with A/B testing in Zoho Campaigns" width="800" height="341" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div></div></div><div class="html-part content-wrap"><div class="content-wrap three-sec"><div class="column-block"><h3>Try out different testing variables</h3><p>Small changes in your email campaign can make a big impact. Choose a campaign variable to test, like the subject line, sender's name and email address, or the content of your message and see what gets the best response from your audience.</p></div><div class="column-block"><h3>Glean insights from reports</h3><p>Reports show you how audiences interacted with each version of your campaign, so you can find the best performing email that should go to your remaining audience. Compare how many people opened your message and clicked on your links in each version of your campaign.</p></div><div class="column-block"><h3>Take control of your test</h3><p>Choose the size of your test audience and how long to run your test. After finishing an A/B test, Zoho Campaigns can automatically send the email which performed best to the rest of your audience. Or, analyze the reports manually, and send the better email to the rest of your mailing list.</p></div></div></div></div></div></div> </main> <footer><div class="zw-product-footer"></div><div class="zw-global-footer"></div><div class="zw-only-copyright"></div><div class="zw-promo-bottom"></div> </footer> <aside><div class="zw-other-info"></div> </aside><script src="//www.zohowebstatic.com/sites/zweb/js/common/zcms.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/common/zohocustom.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/template/zp_feature_detail_pages.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/product/campaigns.js"></script></body></html>