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0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"/></svg></symbol><symbol id="spot-global"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45"><path d="M22.5 2A20.5 20.5 0 1043 22.5 20.52 20.52 0 0022.5 2zm-4.23 28.79A33.67 33.67 0 0022 31a34.54 34.54 0 004.76-.33 30.45 30.45 0 01-4.26 9 30.41 30.41 0 01-4.23-8.88zM22 28a29.86 29.86 0 01-4.47-.34A31 31 0 0117 22a29.87 29.87 0 01.36-4.64A30.13 30.13 0 0122 17a31 31 0 015.66.53A29.85 29.85 0 0128 22a31 31 0 01-.5 5.5 31 31 0 01-5.5.5zm-7.64-1a25.22 25.22 0 01-9.15-4.5 24.89 24.89 0 019-4.48A33.56 33.56 0 0014 22a34.61 34.61 0 00.36 5zM22.5 5.21a25.25 25.25 0 014.5 9.15 34.61 34.61 0 00-5-.36 33.58 33.58 0 00-4 .24 25.24 25.24 0 014.5-9.03zm8.29 13.06a30.41 30.41 0 018.89 4.23 30.46 30.46 0 01-9 4.26A34.54 34.54 0 0031 22a33.67 33.67 0 00-.21-3.73zm8.82.59A33.75 33.75 0 0030.26 15a29.2 29.2 0 00-3.89-9.56 17.54 17.54 0 0113.24 13.42zm-21-13.41a29.16 29.16 0 00-3.85 9.35 29.16 29.16 0 00-9.35 3.85A17.54 17.54 0 0118.64 5.44zM5.44 26.36a29.2 29.2 0 009.56 3.9 33.75 33.75 0 003.86 9.36A17.54 17.54 0 015.44 26.36zm20.7 13.25a33.73 33.73 0 003.91-9.56 33.73 33.73 0 009.56-3.91 17.55 17.55 0 01-13.47 13.47z"/></svg></symbol></svg></div> <div class="signup-form-wrapper signup--hidden " data-define="{form_0: new SignupForm(this)}"> <form class="marketing-form signup-form stateful-form" novalidate="novalidate" autocomplete="off" data-namespace="form_0" data-hidden-fields-namespace="hiddenFields_0" data-bind-event-submit="form_0.handleSubmit(this, event)" action="https://web.archive.org/web/20211028022806/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Email address</span><input placeholder="Email address" aria-describedby="MessageId_7511" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input marketing-input--floating" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_7511"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Password</span><input placeholder="Password" aria-describedby="MessageId_6abc" name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_6abc"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Your store name</span><input placeholder="Your store name" aria-describedby="MessageId_e230" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_e230"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_page_referer: "", signup_types: [], theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="en"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Create your store</button> </div> </form> </div> <div id="Announcements"></div> <header id="SiteNavContainer" class="site-nav-container "> <div class="marketing-nav-wrapper"> <a class="in-page-link skip-to-main visuallyhidden focusable" data-ga-event="Main Nav" data-ga-action="Skip to content" data-trekkie-event="Main Nav" data-trekkie-action="Skip to content" data-trekkie-id="Main Nav Skip to content" href="#Main">Skip to Content</a> <nav class="marketing-nav--skin-dark marketing-nav marketing-nav--primary" id="ShopifyMainNav" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"> <div class="marketing-nav__logo "> <a href="/web/20211028022806/https://www.shopify.com/" class="marketing-nav__logo__shopify" data-ga-event="Main Nav" data-ga-action="Logo" data-trekkie-event="Main Nav" data-trekkie-action="Logo" data-trekkie-id="Main Nav Logo"> <svg class="icon" aria-labelledby="icon-logos-shopify-white-1-title" role="img"><title id="icon-logos-shopify-white-1-title">Shopify</title> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#logos-shopify-white"/> </svg> </a> </div> <ul class="marketing-nav__items display--expanded-nav"> <li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start Nav" data-trekkie-event="Main Nav" data-trekkie-action="Start Nav" data-trekkie-id="Main Nav Start Nav">Start<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/start" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Start your business</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Branding Nav" data-trekkie-event="Main Nav" data-trekkie-action="Branding Nav" data-trekkie-id="Main Nav Branding Nav">Branding<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Look professional and help customers connect with your business</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/tools/business-name-generator" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Business name generator</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online presence Nav" data-trekkie-event="Main Nav" data-trekkie-action="Online presence Nav" data-trekkie-id="Main Nav Online presence Nav">Online presence<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Find a domain, explore stock images, and amplify your brand</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/domains" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Web address</a></li><li><a href="https://web.archive.org/web/20211028022806/https://burst.shopify.com/" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Stock photography</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Store set up Nav" data-trekkie-event="Main Nav" data-trekkie-action="Store set up Nav" data-trekkie-id="Main Nav Store set up Nav">Store set up<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Use Shopify’s powerful features to start selling</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/oberlo" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Products to sell</a></li><li><a href="https://web.archive.org/web/20211028022806/https://themes.shopify.com/?locale=en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Store themes</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sell Nav" data-trekkie-id="Main Nav Sell Nav">Sell<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/sell" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Sell everywhere</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online store" data-trekkie-event="Main Nav" data-trekkie-action="Online store" data-trekkie-id="Main Nav Online store">Online store<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell online with an ecommerce website</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/online" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Overview</a></li><li><a href="/web/20211028022806/https://www.shopify.com/online/ecommerce-solutions" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Features</a></li><li><a href="/web/20211028022806/https://www.shopify.com/examples" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Examples</a></li><li><a href="/web/20211028022806/https://www.shopify.com/online/themes" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Themes</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Nav" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Nav" data-trekkie-id="Main Nav Point of Sale Nav">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell at retail locations, pop-ups, and beyond</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/pos" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Overview</a></li><li><a href="/web/20211028022806/https://www.shopify.com/pos/hardware" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211028022806/https://www.shopify.com/pos/features" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Features</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button Nav" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button Nav" data-trekkie-id="Main Nav Buy Button Nav">Buy Button<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Transform an existing website or blog into an online store</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/buy-button" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout" data-trekkie-event="Main Nav" data-trekkie-action="Checkout" data-trekkie-id="Main Nav Checkout">Checkout<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Provide fast, smooth checkout experiences</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/checkout" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout Overview" data-trekkie-event="Main Nav" data-trekkie-action="Checkout Overview" data-trekkie-id="Main Nav Checkout Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels Nav" data-trekkie-id="Main Nav Sales channels Nav">Sales channels<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p 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data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211028022806/https://www.shopify.com/sell-on-tiktok" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="TikTok" data-trekkie-event="Main Nav" data-trekkie-action="TikTok" data-trekkie-id="Main Nav TikTok">TikTok</a></li><li><a href="/web/20211028022806/https://www.shopify.com/walmart" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Walmart" data-trekkie-event="Main Nav" data-trekkie-action="Walmart" data-trekkie-id="Main Nav Walmart">Walmart Marketplace</a></li><li><a href="/web/20211028022806/https://www.shopify.com/ebay" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Nav" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Nav" data-trekkie-id="Main Nav Wholesale marketplace Nav">Wholesale marketplace<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell your products wholesale to retailers from across the US</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/handshake" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Overview" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Overview" data-trekkie-id="Main Nav Wholesale marketplace Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools Nav" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools Nav" data-trekkie-id="Main Nav Custom storefront tools Nav">Custom storefront tools<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p 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focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach buyers in new markets with international selling tools</p><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/markets" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Overview</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market Nav" data-trekkie-event="Main Nav" data-trekkie-action="Market Nav" data-trekkie-id="Main Nav Market Nav">Market<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/market" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Market your business</a></li><li><a href="/web/20211028022806/https://www.shopify.com/email-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211028022806/https://www.shopify.com/inbox" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="inbox" data-trekkie-event="Main Nav" data-trekkie-action="inbox" data-trekkie-id="Main Nav inbox">Business chat</a></li><li><a href="/web/20211028022806/https://www.shopify.com/facebook-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage Nav" data-trekkie-event="Main Nav" data-trekkie-action="Manage Nav" data-trekkie-id="Main Nav Manage Nav">Manage<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211028022806im_/https://www.shopify.com/blog/shopify-google-channel#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211028022806/https://www.shopify.com/manage" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage everything" data-trekkie-event="Main Nav" data-trekkie-action="Manage everything" data-trekkie-id="Main Nav Manage everything">Manage everything</a></li><li><a href="/web/20211028022806/https://www.shopify.com/payments" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Payments" data-trekkie-event="Main Nav" data-trekkie-action="Payments" data-trekkie-id="Main Nav Payments">Payments</a></li><li><a href="/web/20211028022806/https://www.shopify.com/balance" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Balance" data-trekkie-event="Main Nav" data-trekkie-action="Balance" data-trekkie-id="Main Nav Balance">Balance</a></li><li><a href="/web/20211028022806/https://www.shopify.com/capital" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Capital" data-trekkie-event="Main Nav" data-trekkie-action="Capital" data-trekkie-id="Main Nav Capital">Capital</a></li><li><a href="/web/20211028022806/https://www.shopify.com/shipping" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shipping" data-trekkie-event="Main Nav" data-trekkie-action="Shipping" data-trekkie-id="Main Nav Shipping">Shipping</a></li></ul></div></div></div></li> </ul> <ul class="marketing-nav__items marketing-nav__user display--expanded-nav"> <li><a href="/web/20211028022806/https://www.shopify.com/pricing" class="marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Pricing" data-trekkie-event="Main Nav" data-trekkie-action="Pricing" data-trekkie-id="Main Nav Pricing">Pricing</a></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--active marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Learn Nav" data-trekkie-event="Main Nav" data-trekkie-action="Learn Nav" data-trekkie-id="Main Nav Learn Nav">Learn<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use 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itemprop="name" data-ga-event="Main Nav" data-ga-action="Free tools" data-trekkie-event="Main Nav" data-trekkie-action="Free tools" data-trekkie-id="Main Nav Free tools">Free tools</a></li><li><a href="/web/20211028022806/https://www.shopify.com/podcasts" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Podcasts" data-trekkie-event="Main Nav" data-trekkie-action="Podcasts" data-trekkie-id="Main Nav Podcasts">Podcasts</a></li><li><a href="/web/20211028022806/https://www.shopify.com/encyclopedia" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business encyclopedia" data-trekkie-event="Main Nav" data-trekkie-action="Business encyclopedia" data-trekkie-id="Main Nav Business encyclopedia">Business encyclopedia</a></li><li><a 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WooCommerce</a></li><li><a href="/web/20211028022806/https://www.shopify.com/compare/shopify-vs-bigcommerce" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Bigcommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Bigcommerce" data-trekkie-id="Main Nav Shopify vs. Bigcommerce">Shopify vs. BigCommerce</a></li><li><a href="/web/20211028022806/https://www.shopify.com/compare/shopify-vs-etsy" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Etsy" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Etsy" data-trekkie-id="Main Nav Shopify vs. Etsy">Shopify vs. Etsy</a></li><li><a href="/web/20211028022806/https://www.shopify.com/compare/shopify-vs-square" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Square" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Square" data-trekkie-id="Main Nav Shopify vs. Square">Shopify vs. Square</a></li><li><a href="/web/20211028022806/https://www.shopify.com/compare/shopify-vs-magento" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Magento" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Magento" data-trekkie-id="Main Nav Shopify vs. Magento">Shopify vs. Magento</a></li><li><a href="/web/20211028022806/https://www.shopify.com/compare/shopify-vs-squarespace" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Squarespace" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Squarespace" data-trekkie-id="Main Nav Shopify vs. Squarespace">Shopify vs. Squarespace</a></li><li><a href="/web/20211028022806/https://www.shopify.com/compare/shopify-vs-prestashop" class="marketing-nav__item 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src="https://web.archive.org/web/20211028022806im_/https://cdn.shopify.com/s/files/1/0070/7032/files/Google-smart-shopping-blog-header.png?format=jpg&quality=90&v=1621890211&width=1024"/> </figure> <div class="article__content long-form-content" itemprop="articleBody"> <div style="text-align: left;"></div> <br>Today’s shoppers are researching and searching for products in more ways than ever before, across multiple platforms and devices. And every day, hundreds of millions of them use Google to search for the products they want and need. This creates a lot of opportunities to get discovered by potential customers—but to get the results you want, it’s important to get in front of the right customers at the right time. <br><br>That’s where Smart Shopping campaigns come in. They’re designed to help you reach shoppers at the ideal moment: when they’re searching for products like yours on Google. <strong><a href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=blog&utm_medium=blog&utm_campaign=SSC" target="_blank">Shopify’s Google channe</a><a href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=blog&utm_medium=blog&utm_campaign=SSC" title="https://apps.shopify.com/google?utm_source=blog&utm_medium=blog&utm_campaign=SSC" target="_blank">l</a></strong> makes it incredibly easy to set up and run these campaigns right from your Shopify admin, so you can save time while driving more traffic, boosting sales, and growing your business. Using the Google channel can be a game changer for your marketing strategy—like it has been for businesses including Pono Woodworks, The Ollie World, and Xena Workwear. <br><br><strong>Why run a Smart Shopping campaign with the Google channel?</strong> <br><br>Smart Shopping campaigns are a terrific marketing tool that builds on top of your existing organic and paid strategy. Running a campaign with the Google channel empowers your business to: <br><br> <ul> <ul> <li> <strong>Reach shoppers across Google.</strong> In a global retail survey, 75% of shoppers said they used a Google product to help with their shopping.* Smart Shopping campaigns tap into this massive audience potential by putting your products in front of shoppers across <strong>Google Search, Shopping, YouTube, Gmail, and the web</strong>. You’re able to reach new customers and also remarket to those who have previously purchased from or interacted with your store.</li> <li> <strong>Let Google’s smart technology do the work</strong>. Smart Shopping campaigns use Google’s machine learning to optimize your ads and automatically show your products to those who are more likely to buy and spend more. Just sync your product feed (more on that below), set your daily budget, and let Google do the heavy lifting to get the best performance and conversion value out of your campaigns.</li> <li> <strong>Set your budget and track performance from your Shopify admin.</strong> Whether you’re new to using Google Ads or a seasoned pro, Smart Shopping campaigns are simple to set up and run. After installing <a href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=blog&utm_medium=blog&utm_campaign=SSC" target="_blank" rel="noopener noreferrer">Shopify’s Google channel,</a> you can easily connect your store to Google Merchant Center and Google Ads account directly from your Shopify admin. This allows your product feed to sync automatically, so your products can appear across Google. <br><br>Once you’ve got your products connected, you can launch a Smart Shopping campaign and track your traffic and sales, right from your marketing admin. And when you set up a Smart Shopping campaign, your products will also appear in free listings to help you drive incremental traffic and reach even more shoppers at no additional cost to you.<br><br> As busy business owners, these Shopify merchants were looking to grow their stores without devoting a ton of time to setting up, monitoring, analyzing, and adjusting marketing campaigns. Using the Google channel was the perfect solution, allowing each merchant to easily launch campaigns and leverage Google’s smart technology to save time, while achieving impressive results. <br><br><strong>Success story: Pono Woodworks</strong> <br><br>Brett Gontarek of <a href="https://web.archive.org/web/20211028022806/https://www.youtube.com/watch?v=dGy5U_PX7KE" target="_blank" rel="nofollow noopener noreferrer">Pono Woodworks</a> started his Shopify store to bring his sustainable wood products online and reach customers across the world. While his experience was in woodworking, not marketing, he knew that Google was where people go when they’re looking for new products. So to get his products discovered by shoppers across Google, he installed Shopify’s Google channel and created a Smart Shopping campaign—and it didn’t take long for him to see results. <br><br>Because Google handled the heavy lifting, Brett didn’t need to spend time manually setting up and managing campaigns. This allowed him to focus his efforts on improving the product pages for his most popular accessories, which led to his sales redoubling. <br><br>For every dollar Brett spent on his ads, he was getting $12 back in sales—a <strong>1,200% return on investment</strong>. His online <strong>sales quickly grew by 106%</strong>, with sales from the Google channel accounting for a third of his business. <br><br>“I figured I could afford the cost of a latte a day to try it out. And it was worth it. The results of those first campaigns were mind blowing.” —Brett Gontarek, Owner, Pono Woodworks <br><br><strong>Success story: The Ollie World</strong> <br><br>The baby-product market is full of noise, and Hindi Zeidman, founder and CEO of <a href="https://web.archive.org/web/20211028022806/https://www.youtube.com/watch?v=g-9ObqtFC_4" target="_blank" rel="nofollow noopener noreferrer">The Ollie World</a>, needed a way to cut through it. After creating the Ollie Swaddle, she knew she had to get it into the hands of tired caregivers who could benefit from the helpful sleep product. <br><br>To help their small business stand out among the big players in their industry, Hindi and her team turned to Shopify’s Google channel and launched their first Smart Shopping campaign. To their delight, they attracted over <strong>4,000 new customers</strong> and saw a <strong>28x return on ad spend</strong> in six months—all without having to manually tend to the campaign.<br><br> “The great thing about Smart Shopping campaigns is that they really run themselves. They allow us to just sit back and make sure all the products are achieving a good return.” —David Poppell, Ads Manager, The Ollie World <br><br><strong>Success story: Xena Workwear</strong> <br><br>As a maker of safety boots and other professional personal protective equipment for women, the team at Xena Workwear faced two challenges from the start: they needed to find and reach a niche audience, and they needed a way to demonstrate both the style and practicality of their products. <br><br>Xena CMO Eugene Furman knew that Shopping campaigns provided a highly visual shopping experience, using product images to catch the attention of shoppers. He decided to use Shopify’s Google channel to help sync and manage his product feed. In a few clicks, he was ready to log in to his Google Ads account and set up Shopping campaigns.The results were impressive: more than 90% of the shoppers the campaign drew to the Xena Workwear site were new customers, and the campaign delivered up to<strong> 8x return on advertising spend</strong> (ROAS). <br><br>“I loved that the setup process was so simple…If you have a special product that has a really unique look to it, the returns on Shopping campaigns are just phenomenal.” —Eugene Furman, CMO, Xena Workwear <br><br><strong>Get started with a Smart Shopping campaign</strong> <br><br>Smart Shopping campaigns are a powerful way to reach more relevant customers and make your marketing dollars go further. Because Google helps you find ways to improve your ads over time and get better results, you can spend your time and energy focusing on what’s most important—running your business. For more information about launching your Smart Shopping campaign in Shopify, visit the <a href="https://web.archive.org/web/20211028022806/https://help.shopify.com/en/manual/promoting-marketing/create-marketing/google/google-shopping-campaign" target="_blank" rel="noopener noreferrer">following article</a> and <a href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=blog&utm_medium=blog&utm_campaign=SSC" target="_blank">install Shopify’s Google channel.</a><br><br><strong>New to Google advertising?</strong> Create a new Google Ads account with the Google channel and we’ll match your ad spend up to $150 USD for the first 30 days. <br><br><a href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=sscblog&utm_medium=blog&utm_campaign=smartshoppingcampaign" target="_blank"> </a> <p class="text-center"><a href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=sscblog&utm_medium=blog&utm_campaign=smartshoppingcampaign" target="_blank"> </a><a class="marketing-button" href="https://web.archive.org/web/20211028022806/https://apps.shopify.com/google?utm_source=blog&utm_medium=blog&utm_campaign=SSC" target="_blank">Add Google channel </a></p> * Source: Google/Ipsos, Global, Global Retail Study, Feb 2019.</li> </ul> </ul> </div> <ul class="social-shares--bordered gutter-bottom social-shares" role="list"> <li class="social-shares_list-item"><a data-share-url="mailto:?body=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fshopify-google-channel&subject=Reach%20the%20Right%20Shoppers%20at%20the%20Right%20Time%20With%20Shopify%27s%20Google%20Channel" data-ga-action="Email share" data-ga-event="Blog" aria-describedby="NewWindow" class="social-shares__icon-wrapper social-shares__icon-wrapper--email" 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