CINXE.COM
How smart communication tools drive business results
<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://businessmessages.google/resources/ipsos-report/","20210421205946","https://web.archive.org/","web","/_static/", "1619038786"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <script async src="https://web.archive.org/web/20210421205946js_/https://www.googletagmanager.com/gtag/js?id=UA-165663494-1" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"> window.analyticsId = "UA-165663494-1"; window.dataLayer = window.dataLayer || []; window.gtag = function gtag() {dataLayer.push(arguments);} window.gtag('js', new Date()); </script> <script src="/web/20210421205946js_/https://businessmessages.google/static/js/analytics.min.js?cache=ee58759" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <meta charset="utf-8"> <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"> <title>How smart communication tools drive business results</title> <meta name="description" content="New research reveals that leading brands are leveraging AI-driven smarts of Business Messages to communicate with customers at every step of their journey."> <meta name="referrer" content="no-referrer"> <link rel="apple-touch-icon-precomposed" sizes="180x180" href="https://web.archive.org/web/20210421205946im_/https://storage.googleapis.com/operating-anagram-8280/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://web.archive.org/web/20210421205946im_/https://storage.googleapis.com/operating-anagram-8280/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://web.archive.org/web/20210421205946im_/https://storage.googleapis.com/operating-anagram-8280/favicon-16x16.png"> <link rel="shortcut icon" href="https://web.archive.org/web/20210421205946im_/https://storage.googleapis.com/operating-anagram-8280/favicon.ico"> <link rel="stylesheet" href="https://web.archive.org/web/20210421205946cs_/https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Product+Sans:400&lang=en" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"> <link rel="stylesheet" href="/web/20210421205946cs_/https://businessmessages.google/static/css/index.min.css?cache=fe7d8cb" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"> <script src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/glue/polyfill.min.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> </head> <body class="glue-body"> <header class="glue-header glue-header--single" glue-header-options="{"drawer": "true", "hideOnScroll": "true", "steppedNav": "false"}"> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger glue-header__hamburger--first-tier"> <div class="glue-header__hamburger-wrapper"> <button type="button" class="glue-header__drawer-toggle-btn" aria-controls="drawer" aria-expanded="false" aria-label="Open the navigation drawer"> <svg role="img" class="glue-icon glue-icon--24px" aria-label=""> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#menu"></use> </svg> </button> </div> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/web/20210421205946/https://businessmessages.google/" title=""> <div class="glue-header__logo-container "> <svg role="img" aria-hidden="true" class="glue-header__logo-svg" aria-label=""> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#google-color-logo"></use> </svg> </div> <p class="glue-header__logo--product">Business Messages</p> </a> </div> </div> </div> <div class="glue-header__container"> <div class="glue-header__cta"> <a class="glue-button glue-button--medium-emphasis glue-button--icon-right" href="https://web.archive.org/web/20210421205946/https://developers.google.com/business-communications/business-messages/guides" target="_blank" rel="noopener noreferrer"> For developers <svg role="img" class="glue-icon" alt> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#open-in-new"></use> </svg> </a><a class="glue-button glue-button--high-emphasis" href="/web/20210421205946/https://businessmessages.google/contact-us/"> Contact us </a> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer" id="drawer"> <div class="glue-header__tier"> <div class="glue-header__container"> <a href="#content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Jump to Content</p> </a> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/web/20210421205946/https://businessmessages.google/" title=""> <div class="glue-header__logo-container "> <svg role="img" aria-hidden="true" class="glue-header__logo-svg" aria-label=""> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#google-color-logo"></use> </svg> </div> <p class="glue-header__logo--product">Business Messages</p> </a> </div> </div> </div> <div class="glue-header__container glue-header__container--flex-auto"> <nav class="glue-header__link-bar"> <ul id="list-1" class="glue-header__list"> <li name="For businesses" class="glue-header__item js-nav-items "> <a class="glue-header__link" href="/web/20210421205946/https://businessmessages.google/"> For businesses </a> </li> <li name="For consumers" class="glue-header__item js-nav-items "> <a class="glue-header__link" href="/web/20210421205946/https://businessmessages.google/for-consumers/"> For consumers </a> </li> <li name="Success stories" class="glue-header__item js-nav-items "> <a class="glue-header__link" href="/web/20210421205946/https://businessmessages.google/success-stories/"> Success stories </a> </li> <li name="Resources" class="glue-header__item js-nav-items glue-header--is-active "> <a class="glue-header__link" href="/web/20210421205946/https://businessmessages.google/resources/ipsos-report/"> Resources </a> <ul class="glue-header__list glue-header__list--nested"> <li name="Ipsos report" class="glue-header__item js-sub-header-items glue-header--is-active"> <a class="glue-header__link" href="/web/20210421205946/https://businessmessages.google/resources/ipsos-report/"> Ipsos report </a> </li> </ul> </li> </ul> </nav> </div> <div class="glue-header__container glue-header__container--cta"> <div class="glue-header__cta"> <a class="glue-button glue-button--medium-emphasis glue-button--icon-right" href="https://web.archive.org/web/20210421205946/https://developers.google.com/business-communications/business-messages/guides" target="_blank" rel="noopener noreferrer"> For developers <svg role="img" class="glue-icon" alt> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#open-in-new"></use> </svg> </a><a class="glue-button glue-button--high-emphasis" href="/web/20210421205946/https://businessmessages.google/contact-us/"> Contact us </a> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop"></div> </header><aside class="prefix" data-name="resources-ipsos-report-prefix"> </aside> <main class="main" data-name="resources-ipsos-report-main"> <div class="resources-page resources-grey-background"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-md glue-mod-order-3-lg glue-mod-spacer-2-bottom"> <img src="https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/5PHvPnHIi5YJlQ2TNPd7rCl4vvhrNBvwAiPOE5BTXZSPKb0EJprI4H3dQX7pUFrFldE_wdD6dHuaVGSmOUxSZXoWOLaFzdQJrewR=w3000" class="resources-page-image" alt="Ipsos report"> </div> <div class="glue-grid__col glue-grid__col--span-5 glue-grid__col--span-12-md glue-mod-order-1-lg resource-page-content"> <h1 class="glue-headline glue-headline--headline-2 glue-mod-spacer-4-bottom"> Ipsos report </h1> <h2 class="glue-headline glue-headline--headline-4 glue-mod-spacer-4-bottom"> <span class="report-page-blue">Making it personal:</span><br><span>How smart communication tools drive business results</span> </h2> <div class="glue-mod-spacer-4-bottom"> <p class="report-page-grey-description">Want a better way to connect with your customers, boost loyalty, and drive sales? As new research from Ipsos reveals, leading brands are leveraging the features and smarts of Google's Business Messages to communicate with customers at every step of their journey.</p> </div> <a class="glue-button glue-button--medium-emphasis glue-button--icon-right glue-mod-spacer-4-bottom" href="https://web.archive.org/web/20210421205946/https://services.google.com/fh/files/misc/how_smart_communication_tools_drive_business_results.pdf" target="_blank" rel="noopener noreferrer"> Download the report <svg role="img" class="glue-icon glue-icon--arrow-forward" alt=""> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#chevron-right"></use> </svg> </a> </div> <div class="glue-grid__col glue-grid__col--span-1-lg glue-mod-order-2-lg"></div> </div> </div> </div></main> <aside class="suffix" data-name="resources-ipsos-report-suffix"> <section data-name="success-stories-action" class="biz-section biz-section--casestudy-action"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="biz-content"> <div class="biz-content-header"> <div class="biz-content-icons"> <img src="https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/LjlQXZGF-3C0yv99xAKpv942l62ZV8nhG59rR8PXbqR_ue2_AJY67X7dlEKi_a21vgswYqVD0E7fdFYcku4uQjDncYVSVA65IUBVRm4=w153" class="biz-content-icons-icon" srcset="https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/LjlQXZGF-3C0yv99xAKpv942l62ZV8nhG59rR8PXbqR_ue2_AJY67X7dlEKi_a21vgswYqVD0E7fdFYcku4uQjDncYVSVA65IUBVRm4=w153 3x, https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/LjlQXZGF-3C0yv99xAKpv942l62ZV8nhG59rR8PXbqR_ue2_AJY67X7dlEKi_a21vgswYqVD0E7fdFYcku4uQjDncYVSVA65IUBVRm4=w102 2x, https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/LjlQXZGF-3C0yv99xAKpv942l62ZV8nhG59rR8PXbqR_ue2_AJY67X7dlEKi_a21vgswYqVD0E7fdFYcku4uQjDncYVSVA65IUBVRm4=w51 1x" width="51" height="51" alt="Google search icon"> <img src="https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/PYpf7k4DepxS4HkXEeAAsrtxHy92Mdlq8SM32OCIvZR0hqNGwoVFjUjXnti3eXCuLYJZeorkgBxOs9qs8IZbwEUk8cw3X1ku1ld7zg=w96" class="biz-content-icons-icon" srcset="https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/PYpf7k4DepxS4HkXEeAAsrtxHy92Mdlq8SM32OCIvZR0hqNGwoVFjUjXnti3eXCuLYJZeorkgBxOs9qs8IZbwEUk8cw3X1ku1ld7zg=w96 3x, https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/PYpf7k4DepxS4HkXEeAAsrtxHy92Mdlq8SM32OCIvZR0hqNGwoVFjUjXnti3eXCuLYJZeorkgBxOs9qs8IZbwEUk8cw3X1ku1ld7zg=w64 2x, https://web.archive.org/web/20210421205946im_/https://lh3.googleusercontent.com/PYpf7k4DepxS4HkXEeAAsrtxHy92Mdlq8SM32OCIvZR0hqNGwoVFjUjXnti3eXCuLYJZeorkgBxOs9qs8IZbwEUk8cw3X1ku1ld7zg=w32 1x" width="32" height="45" alt="Google maps icon"> </div> <h2 class="biz-content-title glue-headline glue-mod-spacer-4-bottom"> <p>Connect with your customers</p> </h2> <div class="biz-content-actions"> <a class="glue-button glue-button--high-emphasis" href="/web/20210421205946/https://businessmessages.google/contact-us/"> Learn more </a> </div> </div> </div> </div> </div> </div> </section></aside> <footer class="glue-footer"> <section class="glue-footer__global"> <div class="glue-footer__logo"> <a href="https://web.archive.org/web/20210421205946/https://www.google.com/" title="Google" target="_blank" rel="noopener noreferrer"> <svg role="img" aria-hidden="true" class="glue-footer__logo-img" aria-label=""> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#google-solid-logo"></use> </svg> </a> </div> <ul class="glue-footer__global-links glue-no-bullet"> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://web.archive.org/web/20210421205946/https://about.google/" target="_blank" rel="noopener noreferrer"> About Google </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://web.archive.org/web/20210421205946/https://about.google/products/" target="_blank" rel="noopener noreferrer"> Google products </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://web.archive.org/web/20210421205946/https://policies.google.com/privacy" target="_blank" rel="noopener noreferrer"> Privacy </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link " href="https://web.archive.org/web/20210421205946/https://policies.google.com/terms" target="_blank" rel="noopener noreferrer"> Terms </a> </li> </ul> <ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet"> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <a class="glue-footer__link " href="https://web.archive.org/web/20210421205946/https://support.google.com/?hl=en" target="_blank" rel="noopener noreferrer"> <svg role="img" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--footer-help" aria-label=""> <use xlink:href="/web/20210421205946im_/https://businessmessages.google/static/img/glue-icons.svg#help"></use> </svg> Help </a> </li> </ul> </section> </footer> <script src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/external_hosted/gsap/v1_18_0/TweenMax.min.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/external_hosted/gsap/v1_18_0/TimelineMax.min.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/external_hosted/gsap/v1_18_0/plugins/CSSPlugin.min.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/external_hosted/scrollmagic/ScrollMagic.min.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script src="/web/20210421205946js_/https://businessmessages.google/static/js/index.min.js?cache=90005c8" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> <script data-autoload-cookie-consent-bar="true" src="https://web.archive.org/web/20210421205946js_/https://www.gstatic.com/brandstudio/kato/cookie_choice_component/cookie_consent_bar.v2.js" nonce="gq1J8ClAaZ8tMZQ-VDjiOQ"></script> </body> </html><!-- FILE ARCHIVED ON 20:59:46 Apr 21, 2021 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 10:30:24 Nov 29, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.727 exclusion.robots: 0.035 exclusion.robots.policy: 0.02 esindex: 0.013 cdx.remote: 25.593 LoadShardBlock: 100.506 (3) PetaboxLoader3.datanode: 104.658 (4) load_resource: 329.923 PetaboxLoader3.resolve: 126.604 -->