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Competitive Intelligence Tools of Choice Report 2023 | CIA
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With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare. 🤯</p><p>So what's the answer? <strong>Tools</strong>.</p><p>We surveyed the community and the time has come for us to <strong>uncover these tools</strong> and deliver them, in a beautiful, <strong>downloadable directory</strong>, to the screens and minds of CI practitioners of all shapes, sizes, and experience levels. 🪛</p> <!--kg-card-begin: html--> <script charset="utf-8" type="text/javascript" src="//js-eu1.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "eu1", portalId: "139496063", formId: "b43d87f1-419a-42b8-ac5f-08e33673b1a5" }); </script> <!--kg-card-end: html--> <h2 id="what-you-get">What you get:<br></h2><p>📖 A downloadable, <strong>comprehensive directory</strong> of the most kickass CI tech stack money can buy.</p><p>🪛 The <strong>powerful tools</strong> CI pros use every day to create massive value in their organizations.</p><p>💡 The <strong>must-have categories</strong> you need to build your ultimate CI tech stack.</p><p>👀 The eye-opening ‘alternative’ tools your teams can use to <strong>become unbeatable</strong>.</p><p>Established stalwarts. Unsung heroes. <strong>Who came out on top?</strong> 👇</p><div class="kg-card kg-button-card kg-align-center"><a href="https://share-eu1.hsforms.com/1tD2H8UGaQrisXwjjNnOxpQ2b1vun" class="kg-btn kg-btn-accent">Download the report</a></div><h2 id="download-this-report-and-learn">Download this report and learn:</h2><p>🏆 The one tool a <strong>staggering 78%</strong> of category adopters use.</p><p>✅ The three categories we think are <strong>essential for your tech-stack.</strong></p><p>🕵️♀️ The <strong>under-utilized tools</strong> that could give your business a competitive edge.</p><p>🥲 The software type with an <strong>eye-watering 85% adoption rate</strong> amongst respondents.</p><p>Don't wait. Grab your copy now to discover the go-to tools for the brightest minds in CI. The ones they reach for first. The ones they’d never go into battle without. This time tomorrow, they could be fuelled up and ready to go in your quick-launch bar. 🚀</p><div class="kg-card kg-button-card kg-align-center"><a href="https://share-eu1.hsforms.com/1tD2H8UGaQrisXwjjNnOxpQ2b1vun" class="kg-btn kg-btn-accent">Get your free copy</a></div><p></p><figure class="kg-card kg-image-card"><a href="https://product-marketing.docsend.com/view/yeefywzh5r7b4k5t?ref=competitiveintelligencealliance.io"><img src="https://www.competitiveintelligencealliance.io/content/images/2024/07/CIA_Tools_of_Choice_2023_CTA_Banner_-1.png" class="kg-image" alt="" loading="lazy" width="2000" height="576" srcset="https://www.competitiveintelligencealliance.io/content/images/size/w600/2024/07/CIA_Tools_of_Choice_2023_CTA_Banner_-1.png 600w, https://www.competitiveintelligencealliance.io/content/images/size/w1000/2024/07/CIA_Tools_of_Choice_2023_CTA_Banner_-1.png 1000w, https://www.competitiveintelligencealliance.io/content/images/size/w1600/2024/07/CIA_Tools_of_Choice_2023_CTA_Banner_-1.png 1600w, https://www.competitiveintelligencealliance.io/content/images/2024/07/CIA_Tools_of_Choice_2023_CTA_Banner_-1.png 2000w" sizes="(min-width: 720px) 720px"></a></figure><p></p> </div> </section> </article> </div> <div class="sidebar-nav"> <div class="section-wrapper" style="margin-bottom: 4rem;"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script> <!-- <div class="section-wrapper"> <div class="section-title"> Become an author </div> <section class="subscribe-form"> <p>If you'd like to post content please request access</p> <form action="https://www.getdrip.com/forms/24507411/submissions" method="post" data-drip-embedded-form="24507411" class="form-group"> <div> <input class="subscribe-email" type="email" id="drip-email" name="fields[email]" value="" placeholder="youremail@example.com" /> </div> <div style="display: none;" aria-hidden="true"> <label for="website">Website</label><br /> <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value="" /> </div> <div> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button">Request Access</button> </div> </form> </section> </div> --> </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.competitiveintelligencealliance.io/assets/img/sales/CIA%20FULL%20LOGO%20WHITE%20(1).png?v=a814a6c035" /> </a> </div> <div class="site-footer-content-title"> Our mission is to build a global community of competitive intelligence leaders and strategic analysts, all while offering the best resources around for your career and business development. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/competitive-intelligence-alliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . 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