CINXE.COM

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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Best Practices for a High-Quality Event Listing</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-planning/" class="badge badge--tips-green">Event Planning</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Best Practices for a High-Quality Event Listing </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Aug 16 2022</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="The best fans a band could want" class="img-fluid" width="768" height="513" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/iStock-502131959-3-768x513.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">Designing a high quality event is the key to creating a fantastic experience for your attendees and securing a community of repeat ticket buyers. High-quality event listings are those which comply with our </span><a href="https://www.eventbrite.com/support/articles/en_US/Troubleshooting/community-guidelines?lg=en_US" target="_blank" rel="noopener"><span style="font-weight: 400;">Community Guidelines</span></a><span style="font-weight: 400;"> and make their content clear, accessible, and authentic. </span></p> <p><span style="font-weight: 400;">Authenticity is at the heart of what makes your event incredible. This means posting content that is your own, or procured appropriately, and appeals to an audience that connects with your event’s purpose or cause. </span></p> <p><span style="font-weight: 400;">For starters, every event listing must have the following required content: </span></p> <ul> <li style="margin-bottom: 0!important;"><span style="font-weight: 400;">Title</span></li> <li style="margin-bottom: 0!important;"><span style="font-weight: 400;">Date</span></li> <li style="margin-bottom: 0!important;"><span style="font-weight: 400;">Location (or a valid link if the event is hosted online) </span></li> <li style="margin-bottom: 0!important;"><span style="font-weight: 400;">Organizer </span></li> <li style="margin-bottom: 0!important;"><span style="font-weight: 400;">Ticket/registration</span></li> <li style="margin-bottom: 0!important;"><span style="font-weight: 400;">Description</span></li> </ul> <p><span style="font-weight: 400;">Attendees value event listings that provide all the relevant and necessary information to them prior to the event to help set clear expectations and guidelines. To ensure you’re being clear and transparent with your audience, we recommend including the following in your description: </span></p> <ul> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Catchy and informative event description. All </span><a href="https://www.eventbrite.com/blog/how-to-write-an-event-description-ds00/" target="_blank" rel="noopener"><span style="font-weight: 400;">descriptions</span></a><span style="font-weight: 400;"> must be about the event posted and must clearly communicate the details of the event </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Agenda or schedule </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Lineup or speakers list </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Age requirements (e.g. 21+) </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Accommodations (if necessary)</span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Sponsors </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Refund policy. As the event organizer, you’re responsible for setting a clear </span><a href="https://www.eventbrite.com/support/articles/en_US/Q_A/can-eventbrite-issue-refunds-to-my-attendees?lg=en_US" target="_blank" rel="noopener"><span style="font-weight: 400;">refund policy</span></a><span style="font-weight: 400;"> and responding to all refund requests in a timely manner </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">FAQs</span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Images, graphics, logos, videos, and trademarks that are your own and not those copied or replicated, nor violating our Community Guidelines </span></li> </ul> <p><span style="font-weight: 400;">Here are some examples we created of high-quality event listings:</span></p> <p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-383142 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2.png" alt="" width="1500" height="1301" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2.png 1500w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-300x260.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-768x666.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-1152x999.png 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-400x347.png 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-743x644.png 743w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-582x505.png 582w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-1114x966.png 1114w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-600x520.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-ches-2-500x434.png 500w" sizes="(max-width: 1500px) 100vw, 1500px" /></p> <p><img decoding="async" class="aligncenter wp-image-383146 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1.png" alt="" width="1500" height="1501" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1.png 1500w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-300x300.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-768x769.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-1152x1153.png 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-600x600.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-400x400.png 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-644x644.png 644w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-505x505.png 505w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-965x966.png 965w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-jazz-1-500x500.png 500w" sizes="(max-width: 1500px) 100vw, 1500px" /></p> <p><img decoding="async" class="aligncenter wp-image-383150 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3.png" alt="" width="1500" height="1424" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3.png 1500w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-300x285.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-768x729.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-1152x1094.png 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-400x380.png 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-678x644.png 678w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-532x505.png 532w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-1018x966.png 1018w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-600x570.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/listing-page-bacon-3-500x475.png 500w" sizes="(max-width: 1500px) 100vw, 1500px" /></p> <p><span style="font-weight: 400;">If anything about your event changes, like needing to </span><a href="https://www.eventbrite.com/support/articleredirect?anum=5217" target="_blank" rel="noopener"><span style="font-weight: 400;">cancel</span></a><span style="font-weight: 400;"> or </span><a href="https://www.eventbrite.com/support/articleredirect?anum=34497" target="_blank" rel="noopener"><span style="font-weight: 400;">reschedule</span></a><span style="font-weight: 400;">, make sure you </span><a href="https://www.eventbrite.com/support/articleredirect?anum=3327" target="_blank" rel="noopener"><span style="font-weight: 400;">communicate</span></a><span style="font-weight: 400;"> this to your attendees clearly, and in a timely manner.</span></p> <p><span style="font-weight: 400;">The following are </span><a href="https://www.eventbrite.com/support/articles/en_US/Troubleshooting/eventbrite-terms-of-service?lg=en_US" target="_blank" rel="noopener"><span style="font-weight: 400;">Terms of Service</span></a><span style="font-weight: 400;"> violations: </span></p> <ul> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Misleading, repeated, or multiple events and emails that spam customers. We are unable to list the same online event in multiple cities on the same date. If your event is part of a series and you wish to create a recurring event, find out how to do so </span><a href="https://www.eventbrite.com/support/articles/en_US/Troubleshooting/create-multiple-date-or-recurring-events?lg=en_US" target="_blank" rel="noopener"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">. If you wish to invite multiple people to your event, find out how to create an email campaign </span><a href="https://www.eventbrite.com/support/articles/en_US/Multi_Group_How_To/how-to-create-and-send-email-invitations-for-your-event?lg=en_US" target="_blank" rel="noopener"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Deceptive, impersonating, intentionally or potentially harmful, misleading and misrepresentative information or content </span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Unclear or misleading information about additional costs associated with the ticket purchase</span></li> <li style="font-weight: 400; margin-bottom: 0!important;" aria-level="1"><span style="font-weight: 400;">Other content that violates our </span><a href="https://www.eventbrite.com/support/articles/en_US/Troubleshooting/community-guidelines?lg=en_US" target="_blank" rel="noopener"><span style="font-weight: 400;">Community Guidelines</span></a></li> </ul> <p><span style="font-weight: 400;">We want to help you create the highest quality events that bring a wide ranging audience together. 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