About Us - Aurora

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ga('create', 'UA-40396753-4', 'auto'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class=""> <div class="soft-half ad--top-leaderboard">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-0" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-0'); });</script> </div> </div> </div> </div>  </div> <header class="push--bottom sticky"> <div class="container mast"> <div class="grid grid--full"> <div class="grid__item three-tenths palm--one-whole"> <div class="logo push-half--bottom push--left soft-half--left"> <a href="/web/20161223115639/http://aurora.dawn.com/"><img src="/web/20161223115639im_/http://aurora.dawn.com/_img/logo.png"/></a> <h3 class="subtitle size-three text--400">Promoting excellence in advertising</h3> </div> </div> <div class="grid__item two-tenths visuallyhidden--palm"></div> <div class="grid__item five-tenths palm--one-whole"> <div class="search-social-bar push-half--right"> <div class="mast__social"> <a target="_blank" href="https://web.archive.org/web/20161223115639/https://www.facebook.com/auroramagazine"><img src="/web/20161223115639im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20161223115639/https://twitter.com/AuroraMag"><img src="/web/20161223115639im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box"> <form action="/web/20161223115639/http://aurora.dawn.com/search"> <input type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"/> <input type="hidden" name="cof" value="FORID:10"/> <input type="hidden" name="ie" value="UTF-8"/> <input type="text" class="search search__text" value="" placeholder="Search" name="q"/> </form> </div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive soft-half--left text--center"> <li class="nav__item nav__item--home "><a class="" href="/web/20161223115639/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20161223115639/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20161223115639/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20161223115639/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20161223115639/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20161223115639/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20161223115639/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20161223115639/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class="container cf soft--top "> <div class="content"> <main class="soft-half--sides soft-half--bottom"> <div class="grid"> <div class="grid__item one-whole"> <div class="soft-half"> <div class="grid"> <div class="grid__item one-whole"> <p class="size-five soft-half--ends drop-cap">Aurora is Pakistan's leading advertising, marketing and media magazine and is recognised as the voice of Pakistan's advertising industry. Aurora is read by top-flight professionals and specialists in advertising, the media and corporate communications.</p> <p class="size-five soft-half--ends">Published every two months, Aurora highlights the latest trends within Pakistan's advertising, marketing and media industries and provides a critical appraisal of creative marketing campaigns, new product developments, consumer and industry trends. Every year Aurora publishes the Aurora Fact File containing comprehensive and authenticated data on media spend and agency positioning within the industry.</p> </div> <div class="grid__item one-whole"> <div class="border--bottom"> <div class="grid"> <div class="grid__item one-half"> <div class="soft--sides"> <h3>Editorial</h3> <hr/> <p class="size-four">Mariam Ali Baig<br> Editor<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:aurora@dawn.com">aurora@dawn.com</a></p> <p class="size-four">Amber Arshad<br> Content Coordinator<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:amber.arshad@dawn.com">amber.arshad@dawn.com</a></p> <p class="size-four">Sarwat Yasmeen Azeem<br> Content Coordinator<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:sarwat.azeem@dawn.com">sarwat.azeem@dawn.com</a></p> <p class="size-four">Rabeea Salman<br> Lahore Desk<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:aurora@dawn.com">aurora@dawn.com</a></p> <p class="size-four">Anam Butt<br> Islamabad Desk<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:aurora@dawn.com">aurora@dawn.com</a></p> </div> </div> <div class="grid__item one-half"> <div class="soft--sides"> <h3>Operations</h3> <hr/> <p class="size-four">Niloufer Patel<br> Director Circulation<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:gm.circ@dawn.com">gm.circ@dawn.com</a></p> <p class="size-four">Ali Hasan Naqvi<br> GM Marketing<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:ali.hasan@dawn.com">ali.hasan@dawn.com</a></p> <p class="size-four">Sadia Saif<br> Assistant Manager Marketing<br> Email: <a href="https://web.archive.org/web/20161223115639/mailto:sadia.saif@dawn.com">sadia.saif@dawn.com</a></p> <p class="size-four">Sufiyan Abid<br> Marketing Executive (Lahore)</p> <p class="size-four">Rabia Shahzad<br> Assistant Manager Marketing (Islamabad)</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <style> .drop-cap:first-letter { margin-right: 3px; margin-top: -26px; margin-bottom: -8px; font-size: 2.5em; } </style> </main> <aside class="soft--bottom"> <div class="grid"> <div class="grid__item one-whole">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container"> <h2 class="widget__container__title"><span></span></h2> <div class="widget__container__body"> <a href="https://web.archive.org/web/20161223115639/http://aurora2.dawn.com/"><img class="one-whole" src="//web.archive.org/web/20161223115639im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container"> <h2 class="widget__container__title"><span>Most Popular</span></h2> <div 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that attracted lots of free media"/></a></div> </figure>  <h2 data-layout="story" data-id="1141235" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223115639/http://aurora.dawn.com/news/1141235/five-ads-that-attracted-lots-of-free-media" class="story__link">Five ads that attracted lots of free media </a></h2> </article>  </div> </div> </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container"> <h2 class="widget__container__title"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body"> <div id="widgetPoll-20042045"> <script src="//web.archive.org/web/20161223115639js_/http://static.polldaddy.com/p/8482390.js"></script> </div> <link rel="stylesheet" href="/web/20161223115639cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20161209160426.css" media="all"></div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container"> <h2 class="widget__container__title"><span>Contributors</span></h2> <div class="widget__container__body"> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223115639/http://aurora.dawn.com/authors/3257" class="story__link">Mamun M. 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