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data-src="https://thecompetenetwork.com/wp-content/uploads/2024/01/PMM_Logo_W.png" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1100px; --smush-placeholder-aspect-ratio: 1100/371;"><noscript><img decoding="async" src="https://thecompetenetwork.com/wp-content/uploads/2024/01/PMM_Logo_W.png" ></noscript> </div> <div class="text-holder block_ea1d194ecb3bcde7f844d0fe923e7fef size-2025 weight- mobile- mobile- inter text- mediumlargepad -mobile"> <div class="acf-innerblocks-container"> <p>Jason Oakley, founder of Productive PMM, shares three of the best product marketing examples every other week. Sharpen your product marketing skills in 3 minutes or less.</p> </div> </div> <div class="text-holder series-subheader block_81504fc490cc7b74e58dd4af10121db1 size-1418 weight- mobile- mobile- default-font text- smallpad -mobile"> <div class="acf-innerblocks-container"> <p>LATEST EPISODE</p> </div> </div> <div class="cardwrapper"> <style> </style> <div class="card-basic block_432e3340810b2304e2ce9126e42ed56c latest-episode "> <a href="https://thecompetenetwork.com/episode/boring-mattres-company-learn-how-to-use-wynter-cognism-hero-homepage"> <div class="content-container"> <img decoding="async" class="play-button lazyload" data-src="https://thecompetenetwork.com/wp-content/themes/compete/assets/images/play-circle.svg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="play-button" src="https://thecompetenetwork.com/wp-content/themes/compete/assets/images/play-circle.svg"></noscript> <div class="content-title"> <div class="scroll-text">This mattress company is BORING… but smart?</div> </div> </div> </a> </div> </div> </div> </div> </div> </div></div> </div> </div> <style> </style> </section> <style> .series-header .series-subheader p *{ vertical-align: middle; 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height: 2px; margin: 0px auto 51px auto; } </style> <div class="divider black" id ="block_50299a9a9fc30d448c38ab67cfb0c55d"></div> <div class="cardwrapper"> <style> </style> <div class="card-basic 3187 episode-card-wide hasimage "> <div style="display: flex; flex-direction: row;"> <img decoding="async" class="episode-thumbnail lazyload" data-src="https://thecompetenetwork.com/wp-content/uploads/2024/02/PMM_Social-1-1024x1024.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;"><noscript><img decoding="async" class="episode-thumbnail" src="https://thecompetenetwork.com/wp-content/uploads/2024/02/PMM_Social-1-1024x1024.jpg"></noscript> <div class="episode-content"> <span class="episode-subtitle icon-episode">  EPISODE 13 </span> <div class="episode-title">This mattress company is BORING… but smart?</div> </div> </div> <a class="episode-button button--primary dark" href="https://thecompetenetwork.com/episode/boring-mattres-company-learn-how-to-use-wynter-cognism-hero-homepage">View Episode</a> </div> </div> <div class="cardwrapper"> <style> </style> <div class="card-basic 3080 episode-card-wide hasimage "> <div style="display: flex; flex-direction: row;"> <img decoding="async" class="episode-thumbnail lazyload" data-src="https://thecompetenetwork.com/wp-content/uploads/2024/02/PMM_Social-1024x1024.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;"><noscript><img decoding="async" class="episode-thumbnail" src="https://thecompetenetwork.com/wp-content/uploads/2024/02/PMM_Social-1024x1024.jpg"></noscript> <div class="episode-content"> <span class="episode-subtitle icon-episode">  EPISODE 12 </span> <div class="episode-title">Wealthsimple’s Hidden Billboard and a Great Way to Sell Your Product with Zero Extra Development</div> </div> </div> <a class="episode-button button--primary dark" href="https://thecompetenetwork.com/episode/wealthsimple-billboard-copywriting-and-a-great-way-to-sell-product-without-development">View Episode</a> </div> </div> <div class="cardwrapper"> <style> </style> <div class="card-basic 3011 episode-card-wide hasimage "> <div style="display: flex; flex-direction: row;"> <img decoding="async" class="episode-thumbnail lazyload" data-src="https://thecompetenetwork.com/wp-content/uploads/2024/01/PMM_Social-2-1024x1024.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;"><noscript><img decoding="async" class="episode-thumbnail" src="https://thecompetenetwork.com/wp-content/uploads/2024/01/PMM_Social-2-1024x1024.jpg"></noscript> <div class="episode-content"> <span class="episode-subtitle icon-episode">  EPISODE 11 </span> <div class="episode-title">Ahref’s Incredible Social Proof, Notion’s Killer Customer Quote and BrightHire’s Old Way vs. New Way</div> </div> </div> <a class="episode-button button--primary dark" href="https://thecompetenetwork.com/episode/ahrefs-incredible-social-proof-notions-killer-customer-quote-and-brighthires-old-way-vs-new-way">View Episode</a> </div> </div> <div class="cardwrapper"> <style> </style> <div class="card-basic 3009 episode-card-wide hasimage "> <div style="display: flex; flex-direction: row;"> <img decoding="async" class="episode-thumbnail lazyload" data-src="https://thecompetenetwork.com/wp-content/uploads/2024/01/PMM_Social-1-1024x1024.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/1024;"><noscript><img decoding="async" class="episode-thumbnail" src="https://thecompetenetwork.com/wp-content/uploads/2024/01/PMM_Social-1-1024x1024.jpg"></noscript> <div class="episode-content"> <span class="episode-subtitle icon-episode">  EPISODE 10 </span> <div class="episode-title">The Coat Hinger Kickstarter, inShift’s Dynamic Homepage & Volvo’s Risky President</div> </div> </div> <a class="episode-button button--primary dark" href="https://thecompetenetwork.com/episode/the-coat-hinger-kickstarter-inshift-dynamic-homepage-volvo-truck-hang">View Episode</a> </div> </div> <div class="cardwrapper"> <style> </style> <div class="card-basic 2796 episode-card-wide hasimage "> <div style="display: flex; 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document.cookie = key + "=" + value + ";expires=" + expires.toUTCString(); } (function ($) { var player; var gotovid; var theA; $("body").click(); $(".vimeopopuplink").click(function (e) { //console.log('clicked'); theA = $(this); $("#downloadform").attr("data-location", ""); //check if authorize REQUIRED var authorized = getCookie("klue_download"); if ($(this).data("cookie") == "yes") { //console.log('yes') //check if authorized if (authorized == "authenticated") { e.preventDefault(); // console.log($(this).data('video')); $("body").click(); var newvidscr = $(this).data("video"); if (newvidscr.includes("youtube.com")) { newvidscr = newvidscr += "?autoplay=1&enablejsapi=1&version=3&rel=0"; } // console.log('this video: ', newvidscr) var currentvidscr = $("#videoplayer #modal__vimeoSrc").attr("src"); //check if src is same if it is dont change if (newvidscr == currentvidscr) { } else { $("#modal__vimeoSrc").attr("src", ""); $("#modal__vimeoSrc").attr("src", newvidscr); } setTimeout(function () { var iframe = document.getElementById("modal__vimeoSrc").contentWindow; iframe.postMessage('{"method":"play"}', "*"); $("#modal__vimeoSrc")[0].contentWindow.postMessage( '{"event":"command","func":"' + "playVideo" + '","args":""}', "*" ); }, 165); } else { //trigger form pop up here because you require a cookie and dont have one gotovid = $(this).data("video"); if (gotovid.includes("youtube.com")) { gotovid = gotovid += "?autoplay=1&enablejsapi=1&version=3&rel=0"; } // console.log(gotovid); //almost same as the download script var dlUrl = $(this).attr("data-location"); var $content_category = $(this).attr("data-category"); var $content_name = $(this).attr("data-name"); var $is_external = $(this).attr("data-external"); dlTitle = $(this).text(); $("#downloadform .title h2").text($(this).attr("data-title")); $("#downloadform").attr("data-location", dlUrl); $("#downloadform input[name='requested_content_item']") .val($content_category + ": " + $content_name) .change(); window.addEventListener("message", (event) => { if ( event.data.type === "hsFormCallback" && event.data.eventName === "onFormSubmit" && event.data.id === "8df8552e-f729-4ddd-9300-faa111436f3c" ) { // console.log("submitting"); var $content_firstname = $( "#downloadform input[name=firstname]" ).val(); var $content_lastname = $( "#downloadform input[name=lastname]" ).val(); var $content_email = $("#downloadform input[name=email]").val(); var $content_company = $("#downloadform input[name=company]").val(); if (/@crayon.co\s*$/.test($content_email)) { // console.log("it ends in @crayon"); } else { // console.log("not crayon"); //window.open(dlUrl, "_blank"); setCookie("klue_download", "authenticated", "730"); setCookie("klue_firstname", $content_firstname, "730"); setCookie("klue_lastname", $content_lastname, "730"); setCookie("klue_email", $content_email, "730"); setCookie("klue_company", $content_company, "730"); //added this stuff to setup and open video $("body").click(); if ($("#downloadform").attr("data-location") === "") { $("#modal__vimeoSrc").attr("src", gotovid); var iframe = document.getElementById("modal__vimeoSrc").contentWindow; iframe.postMessage('{"method":"play"}', "*"); $("#modal__vimeoSrc")[0].contentWindow.postMessage( '{"event":"command","func":"' + "playVideo" + '","args":""}', "*" ); } } hbspt.forms.create({ target: "#downloadform .modal__form", region: "na1", portalId: "2241989", formId: "8df8552e-f729-4ddd-9300-faa111436f3c", }); gotovid = ""; } }); } } else { //end if required cookie e.preventDefault(); // console.log($(this).data('video')); $("body").click(); var newvidscr = $(this).data("video"); if (newvidscr.includes("youtube.com")) { newvidscr = newvidscr += "?autoplay=1&enablejsapi=1&version=3&rel=0"; } // console.log('this video: ', newvidscr) var currentvidscr = $("#videoplayer #modal__vimeoSrc").attr("src"); //check if src is same if it is dont change if (newvidscr == currentvidscr) { } else { // console.log('changing') $("#modal__vimeoSrc").attr("src", newvidscr); // $("#modal__vimeoSrc")[0].src += "?autoplay=1&enablejsapi=1&version=3"; } setTimeout(function () { var iframe = document.getElementById("modal__vimeoSrc").contentWindow; iframe.postMessage('{"method":"play"}', "*"); // iframe.postMessage('{"command":"playVideo"}', '*'); $("#modal__vimeoSrc")[0].contentWindow.postMessage( '{"event":"command","func":"' + "playVideo" + '","args":""}', "*" ); }, 165); } }); $(".iframepopuplink").click(function (e) { e.preventDefault(); var newvidscr = $(this).data("iframe"); if (!newvidscr) { newvidscr = $(this).attr("href"); } // console.log("test"); // console.log('this video: ', newvidscr); var currentvidscr = $("#iframe-model #modal__iframeSrc").attr("src"); // console.log('loadedvideo: ', currentvidscr); //check if src is same if it is dont change if (newvidscr == currentvidscr) { } else { // console.log('changing') $("#modal__iframeSrc").attr("src", newvidscr); } $("#iframe-model").addClass("d-flex"); $("#iframe-model .closeme").show(); console.log(newvidscr); if (newvidscr.includes("navattic") || newvidscr.includes("demo.klue.com")) { //set id to navattic const modal = $("#modal__iframeSrc"); modal.attr("id", "navattic-embed"); $('#navattic-embed').attr("src", newvidscr); console.log('modal iframe: ', modal); modal.attr("data-navattic-demo-id", "demo") } // var currentvidscr = $('#modal__vimeoplayer #modal__vimeoSrc').attr("src"); }); })(jQuery); </script>  <script defer="" type="text/javascript"> window.addEventListener('DOMContentLoaded', function() { (function($) { //recolour footer if override selected posthog.onFeatureFlags(function() { //coffee-and-compete-design experiment if (posthog.getFeatureFlag('coffee-and-compete-design') === 'smalllogo') { // Do something differently for this user $("#coffeeandcompetepop .logosmall").removeClass('hideme'); $("#coffeeandcompetepop .logobig").addClass('hideme'); } else { // the control is logo large and title small - it is like that by default you dont have to do anything. } }) })(jQuery); }); </script> <script> (function($) { //fix all buttons that were for subscribing // Select all elements with class 'button--subscribe' const buttons = document.querySelectorAll('.button--subscribe'); // Loop through the NodeList and update each element buttons.forEach(button => { button.classList.add('open-popup'); // Add 'open-popup' class button.setAttribute('data-target', 'coffeeandcompetepop'); 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var urlParams = new URLSearchParams(currentUrl); var query = urlParams.toString(); iframe.setAttribute( "src", url + "?" + query ); //set data-src iframe.setAttribute( "data-src", url + "?" + query ); } } }); </script> <style> .brandcontainer .hbspt-form form .hs_email .input .hs-input{ background-color: transparent !important; border: none; border-bottom: solid 1px black; border-radius: 0; } </style> <div id="coffeeandcompetepop" class="popup-modal popup center border-black " style=" display:none; "> <style> #coffeeandcompetepop .popwrap {max-width: 774px;} @media only screen and (max-width: 774px) { #coffeeandcompetepop.popup-modal .popwrap section > .container { padding: 0px 25px !important; } } #coffeeandcompetepop form { position:relative; display:block; width:100%; height:52px;} #coffeeandcompetepop .hs_email { max-width:231px; display:inline-block; position: absolute; left: 0px;} #coffeeandcompetepop .hs_submit { max-width:152px; display:inline-block; position: absolute; left: 252px;} @media only screen and (max-width: 480px) { #coffeeandcompetepop form { position:relative; 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