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Branded Content Marketing - For Scientists | Nature Research Partnerships
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Your Nature-quality article is written by our award-winning custom media team, and hosted and promoted by Nature, to bring your brand stories to Nature’s international scientific community.</p> <div id="attachment_1651" style="width: 710px" class="wp-caption aligncenter"><a href="https://www.nature.com/articles/d42473-018-00082-4" target="_blank" rel="noopener noreferrer"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1651" class="wp-image-1651" src="https://partnerships.nature.com/wp-content/uploads/2017/12/Branded-Content-Example-1024x796.png" alt="Branded Content" width="700" height="544" srcset="https://partnerships.nature.com/wp-content/uploads/2017/12/Branded-Content-Example-1024x796.png 1024w, https://partnerships.nature.com/wp-content/uploads/2017/12/Branded-Content-Example-300x233.png 300w, https://partnerships.nature.com/wp-content/uploads/2017/12/Branded-Content-Example-768x597.png 768w" sizes="(max-width: 700px) 100vw, 700px" /></a><p id="caption-attachment-1651" class="wp-caption-text"><a href="https://www.nature.com/articles/d42473-018-00082-4" target="_blank" rel="noopener noreferrer"><em>Branded content example on Nature.com</em></a> — your logo, links, and digital ads (leaderboard and MPU) feature prominently on your article page.</p></div> <hr /> <h2>Nature quality and audiences</h2> <ul> <li><strong>Nature:</strong> Your branded content will adhere to the same exacting standards as Nature editorial, giving peace of mind that your content will be of the highest quality. Publishing with the Nature brand also gives your content immediate authority with your audience.</li> <li><strong>Expertise:</strong> You’ll work with our global custom media team of science writers, editors, designers, producers, visual artists, data specialists, and project managers — representing decades of collective experience and boasting a number of content marketing awards. The team are experts at science communication and tailoring content for your target audience.</li> <li><strong>Reach:</strong> You’ll reach new audiences: every month, 55 million users visit our trusted platforms: Nature, Springer, BMC, and Scientific American. Our marketing teams will leverage our channels to execute a targeted promotional campaign that connects your branded content with your desired audience.</li> </ul> <div id="attachment_1650" style="width: 650px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-1650" class="wp-image-1650 " src="https://partnerships.nature.com/wp-content/uploads/2017/12/Native-Advertising-example-1024x559.png" alt="Native Advertising" width="640" height="349" srcset="https://partnerships.nature.com/wp-content/uploads/2017/12/Native-Advertising-example-1024x559.png 1024w, https://partnerships.nature.com/wp-content/uploads/2017/12/Native-Advertising-example-300x164.png 300w, https://partnerships.nature.com/wp-content/uploads/2017/12/Native-Advertising-example-768x419.png 768w" sizes="(max-width: 640px) 100vw, 640px" /><p id="caption-attachment-1650" class="wp-caption-text"><em>Marketing campaign example — “Native ads” promoting your branded content on the homepage and “current issue” pages of Nature Portfolio journals blend in with Nature editorial content to optimize engagement with your content.</em></p></div> <hr /> <h2>Designed to support your objectives</h2> <p>To help articulate your content objectives, check out our three most popular narrative themes:</p> <p><strong>#1 People:<br /> </strong>Showcase your leadership and talent by giving a personal insight into research, strategy, or employee/student life.</p> <p><strong>#2 Places:<br /> </strong>Promote your organization’s achievements and innovations, while raising awareness of your research, faculty, or state-of-the-art facilities, with a look-behind-the-scenes institutional profile.</p> <p><strong>#3 Ideas:<br /> </strong>Demonstrate thought leadership and align your brand with progress by educating scientific audiences about important advances/issues, or distilling the findings of a published paper/white paper into a short, accessible research digest article.</p> <hr /> <h2>How it works</h2> <ol> <li><strong>Creation:</strong> In this collaborative process, our custom media team understands your objectives, audiences, and interview sources, and crafts a compelling article, which you review at several stages.</li> <li><strong>Launch:</strong> Your branded content is published on our platforms on a date of your choosing.</li> <li><strong>Promotion:</strong> Your content is promoted by our marketing teams, leveraging our journals’ reach in the global scientific community.</li> <li><strong>Reporting:</strong> Following promotion, you receive a reach and engagement report for your branded content.</li> <li><strong>Amplify:</strong> You can choose to amplify your content with a <em>series</em> of articles, <a href="https://partnerships.nature.com/product/branded-content-video/">videos</a>, or <a href="https://partnerships.nature.com/product/nature-webcasts/">webcasts</a> — and even curate your content on a bespoke ‘Nature Collections’ hub, <a href="https://www.nature.com/nature/collections?type=advertisement-feature" target="_blank" rel="noopener">like these organizations</a>. You can also publish your branded content within <a href="https://partnerships.nature.com/blog/advertise-in-nature-journal-special-features-in-2024/"><em>Nature’</em>s special features</a> or request PDF layouts and reprints of your branded content.</li> </ol> <h3 style="text-align: center;"><a href="https://partnerships.nature.com/contact-us/">Contact us today about branded content >></a></h3> <pre><em>To create branded content for healthcare professionals, view our <a href="https://partnerships.nature.com/product/clinical-custom-content/">clinical custom content</a>.</em></pre> <div id="attachment_995" style="width: 610px" class="wp-caption aligncenter"><a href="https://www.scientificamerican.com/custom-media/the-fight-against-cancer-is-increasingly-personal/" target="_blank" rel="noopener noreferrer"><img decoding="async" aria-describedby="caption-attachment-995" class="wp-image-995" src="https://partnerships.nature.com/wp-content/uploads/2018/07/SciAm-ITI-e1687334545785-702x1024.png" alt="Branded Content on Scientific American" width="600" height="876" srcset="https://partnerships.nature.com/wp-content/uploads/2018/07/SciAm-ITI-e1687334545785-702x1024.png 702w, https://partnerships.nature.com/wp-content/uploads/2018/07/SciAm-ITI-e1687334545785-206x300.png 206w, https://partnerships.nature.com/wp-content/uploads/2018/07/SciAm-ITI-e1687334545785-768x1121.png 768w, https://partnerships.nature.com/wp-content/uploads/2018/07/SciAm-ITI-e1687334545785-1052x1536.png 1052w, https://partnerships.nature.com/wp-content/uploads/2018/07/SciAm-ITI-e1687334545785-1403x2048.png 1403w" sizes="(max-width: 600px) 100vw, 600px" /></a><p id="caption-attachment-995" class="wp-caption-text"><a href="https://www.scientificamerican.com/custom-media/the-fight-against-cancer-is-increasingly-personal/" target="_blank" rel="noopener noreferrer"><em>Branded content example on ScientificAmerican.com</em></a> — your branded content can also reach a consumer audience with our U.S. magazine, Scientific American.</p></div> </div> </section> <section class="page-section" id="additional-info"> <div class="additional-info page-container page-container--slim page-container--no-margin" data-js-component="additionalInfo"> <div class="content-deck__header title-bar__wrap"> <div class="content-deck__title title-bar__text">Additional Info</div> <img src="https://partnerships.nature.com/wp-content/themes/nature/assets/img/plus.svg" alt="Plus Symbol" class="additional-info__plus"></img> <img src="https://partnerships.nature.com/wp-content/themes/nature/assets/img/minus.svg" alt="Minus Symbol" class="additional-info__minus hidden"></img> </div> <div class="link-column "> <ul class="link-column__list"> <li class="link-column__list-item link-column__list-item--dot"><a target="_blank" href="https://partnerships.nature.com/commercial-content-at-nature-research/">Commercial Content at Nature Research</a></li> <li class="link-column__list-item link-column__list-item--dot"><a target="_blank" href="https://partnerships.nature.com/branded-content-guidelines/">Branded Content Guidelines</a></li> <li class="link-column__list-item link-column__list-item--dot"><a target="_blank" href="https://partnerships.nature.com/guidelines-for-branded-content-drugs-and-devices/">Branded Content: Drugs & Devices Guidelines</a></li> <li class="link-column__list-item link-column__list-item--dot"><a target="_blank" href="https://partnerships.nature.com/wp-content/uploads/2024/02/Branded-Content-SNCSC-LLC-US-Template-Agreement.pdf">Branded Content Terms & Conditions</a></li> <li class="link-column__list-item link-column__list-item--dot"><a target="_blank" href="https://partnerships.nature.com/inside-view/">Inside View</a></li> </ul> </div> </div> </section> <section class="page-section"> <div class="page-container page-section--bg-grey page-container--no-margin page-container--full-bleed related-products"> <div class="related-product__heading"> <div class="related-products__title">Related Services</div> </div> <div> <div class="content-insert"> <div class="content-insert__wrap"> <div class="content-insert__interior"> <div class="content-insert__image"> <img src="https://partnerships.nature.com/wp-content/uploads/2021/05/Springer-Nature-Clinical-Custom-Content-for-HCPs.jpg" alt="" /> </div> <div class="content-insert__copy"> <div class="content-insert__copy-title">Clinical Custom Content</div> <div class="content-insert__copy-desc"?>Part of your healthcare content marketing strategy, our Clinical Custom Content promotes your approved branded drugs and medical devices. 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