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Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Verwalten" class="font-bold text-t7 inline-block">Verwalten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verwalten"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte dein Business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verfolge Umsatz, Bestellungen und Analysen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leistungsmessung<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analysen und Berichte</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte deinen Lagerbestand und Bestellungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe Quelle: Shopify-Entwickler:innen . Entwickelt mit den leistungsstarken APIs von Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-Entwickler:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle Produkte<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/pricing">Preisgestaltung</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="font-bold text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Hilfe und Support . Support rund um die Uhr"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hilfe und Support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Support rund um die Uhr</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps zur Geschäftsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="font-bold text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/shopsystem"><div class="text-base font-medium"><span class="inline-block arrow-animation">Was ist Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unsere Commerce-Plattform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/die-hoehle-der-loewen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschichten von Gründer:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/branding"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/topics/online-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/seo-onlineshops"><div class="text-base font-medium"><span class="inline-block arrow-animation">E-Commerce-SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social Media-Strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Fans in Umsatz verwandeln</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/moebel-online-verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschäftswachstum<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dein Geschäft skalieren</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="font-bold text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo-Generator<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe Quelle: Stock-Fotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock-Fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/businessplan-vorlage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vorlage für Geschäftspläne<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Link-in-Bio-Tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-Code-Generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/enterprise">Großes Unternehmen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Was ist neu-toggle-open" aria-controls="Was ist neuDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Was ist neu</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="Was ist neuDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" 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id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="ooia" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Noch heute mit Shopify verkaufen</p><p class="richtext max-w-[680px] text-sm mb-4">Teste Shopify noch heute kostenlos und nutze diese Ressourcen, die dich Schritt für Schritt auf dem Weg zu deinem Ziel begleiten.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fooia&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Kostenlos testen</a><a href="/de/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Mehr Informationen</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/de/blog/ooia"/><meta itemProp="dateModified" content="2022-04-12T22:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/de/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/de/blog/topics/podcasts" class="no-underline hover:text-link-light-hover topic-link">Podcasts</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Schluss mit den Tabus: Wie ooia mit Female Empowerment den Markt für Periodenunterwäsche revolutioniert hat  </h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Über 150.000 zufriedene Kund:innen und 4,6 Sterne auf Trustpilot sprechen für sich. Periodenunterwäsche ist gefragter denn je! Mehr über ooia erfährst du im Podcast - Viel Spaß!</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/manuel-fritsch" class="no-underline" itemProp="url"><span itemProp="name">Manuel Fritsch</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>12. Apr. 2022</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782" alt="ooia Shopify Podcast" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Starte noch heute dein Online-Business.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Kostenlos.</p><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fooia&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Kostenlos testen<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p><span data-contrast="auto">Die beiden Gründerinnen Kati und Kristine sind mit ihrem Produkt auf der Überholspur: Über 150.000 zufriedene </span><span data-contrast="auto">Kund:innen</span><span data-contrast="auto"> und 4,6 Sterne auf Trustpilot sprechen für sich. Periodenunterwäsche ist kein Nischenprodukt, sondern gefragter denn je! Die Female Health Company ooia hat vor vier Jahren mit der Period-Panty ein komplett neues Produkt für den deutschen Damenhygienemarkt entwickelt. Mittelpunkt ihrer Arbeit ist, ein nachhaltiges Produkt zu schaffen und Frauen dabei zu helfen, sich in ihrer Haut wohl zu fühlen - egal in welcher Lage.</span></p> <p><span data-contrast="none">Leider trafen sie bei ihrem Projekt und in einem von Männern dominierten Markt nicht immer auf Zustimmung. Das Thema war als Tabu fest verankert. Mit ihrer Arbeit</span><span data-contrast="auto"> wollen sie einen großen Teil zum Tabubruch beitragen und nutzen Instagram als Sprachrohr für Female Empowerment, regen Diskussionen innerhalb der Community an und leisten Aufklärungsarbeit, wo sie gebraucht wird. Welche Stolpersteine und Hindernisse die beiden auf ihrem Weg sonst noch überwinden mussten, wie das Produkt eigentlich funktioniert und wieso Communitiy-Management eine so große Rolle spielt, verraten sie uns in dieser spannenden Folge. Viel Spaß! </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <iframe height="200px" width="100%" frameborder="no" scrolling="no" seamless="" src="https://player.simplecast.com/878be007-9935-4cf0-9bd4-dd4eeaa4976f?dark=true"></iframe> <div><strong>Abonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!</strong></div> <center> <a href="https://www.deezer.com/de/show/883012" target="_blank" rel="nofollow noopener noreferrer"> <img src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?v=1613050194" alt="" width="125" height="41" class="lazyload"></a> <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==" target="_blank" rel="nofollow noopener noreferrer"> <img src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?v=1613052239" alt="" width="125" height="41" class="lazyload" loading="lazy"></a> <a href="https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081" target="_blank" rel="nofollow noopener noreferrer"> <img src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?v=1613052286" alt="" width="125" height="41" class="lazyload" loading="lazy"></a> <a href="https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72" target="_blank" rel="nofollow noopener noreferrer"> <img src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?v=1613052263" alt="" width="125" height="41" class="lazyload" loading="lazy"></a> </center><hr> <h3>Show Notes</h3> <ul> <li><strong>Store: <a href="https://ooia.de/" target="_blank" rel="nofollow noopener noreferrer">ooia</a><br></strong></li> <li><strong>Social Media: <a href="https://www.instagram.com/its.me.ooia/?hl=de" target="_blank" rel="nofollow noopener noreferrer">Instagram</a>, <a href="https://www.facebook.com/ooia.berlin/" target="_blank" rel="nofollow noopener noreferrer">Facebook</a></strong></li> </ul> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp:<span> </span></strong><span>Mach's wie ooia und gründe dein eigenes Unternehmen. Wir zeigen dir die wichtigsten Schritte um deinen </span><a href="/de/blog/onlineshop-gruenden" target="_blank" title="Onlineshop gründen">Onlineshop zu gründen</a><span>. </span></p><div id="text-cta" class="hidden lg:block"></div> <p style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/1789/7273/files/Manuel_Fritsch_Shopify_Podcast_4d6dd9e9-4d17-4a62-9d37-aa34f01d62d8.png?v=1581612002" style="float: left; margin-right: 30px;" data-auto-seo="h2" alt="Which method is right for you?" title="Which method is right for you?" width="128" height="128" loading="lazy"><span style="font-weight: 400;"><strong>Manuel Fritsch</strong> ist der Moderator des Shopify Podcasts. 2000 gründete Manu sein erstes Unternehmen und arbeitete 15 Jahre in der Agenturwelt. Seit 2015 ist er als freiberuflicher Spielejournalist für Fachmagazine, Zeitungen und seinen eigenen Podcast mit inzwischen über 2.500 Folgen tätig.</span></p><div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Weiterlesen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/de/blog/private-label">Private Label- So baust du ein Business mit bewährten Produkten auf</a></li><li class="mt-2"><a href="/de/blog/geschaeftsidee">Online-Shop Ideen- 13 Beispiele für (Online-)Geschäftsideen mit Zukunft</a></li><li class="mt-2"><a href="/de/blog/print-on-demand-deutschland">Print-on-Demand-Anbieter in Deutschland- 5 Apps für Shopify im Vergleich</a></li><li class="mt-2"><a href="/de/blog/e-commerce-plattformen">E-Commerce-Plattformen: 10 Top-Anbieter im Vergleich</a></li><li class="mt-2"><a href="/de/blog/gutes-produkt-onlineshop-finden">Produkt finden: 13 Ideen mit Potenzial</a></li><li class="mt-2"><a href="/de/blog/selbststaendig-machen-ohne-eigenkapital">Selbstständig machen ohne Eigenkapital- So meisterst du es!</a></li><li class="mt-2"><a href="/de/blog/nachhaltige-online-shops">Nachhaltige Online-Shops: 9 Beispiele für umweltbewusste Shopify-Stores</a></li><li class="mt-2"><a href="/de/blog/gruenden-im-studium">Gründen im Studium- Wie UlStO mit regionalen Korkprodukten die Welt ein Stück besser macht</a></li><li class="mt-2"><a href="/de/blog/oceanmata">Handyhüllen for Future- Wie Oceanmata nachhaltig die Meere von Plastikmüll befreit</a></li><li class="mt-2"><a href="/de/blog/podcast-lotuscrafts">Namasté, aber online- Wie Lotuscrafts die Yogabewegung im DACH-Raum pusht und jetzt den US-Markt erobert</a></li></ul></div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/manuel-fritsch" class="no-underline" itemProp="url"><span itemProp="name">Manuel Fritsch</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>12. 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 ","publishedAt":"2022-04-12T22:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693","altText":"ooia Shopify Podcast","width":924,"height":485},"tags":["Podcasts"],"contentHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/Blogheader_Podcast_ooia.jpg?v=1649685788\" alt=\"ooia Shopify Podcast\"\u003e\u003cspan data-contrast=\"auto\"\u003eDie beiden Gründerinnen Kati und Kristine sind mit ihrem Produkt auf der Überholspur: Über 150.000 zufriedene \u003c/span\u003e\u003cspan data-contrast=\"auto\"\u003eKund:innen\u003c/span\u003e\u003cspan data-contrast=\"auto\"\u003e und 4,6 Sterne auf Trustpilot sprechen für sich. Periodenunterwäsche ist kein Nischenprodukt, sondern gefragter denn je! Die Female Health Company ooia hat vor vier Jahren mit der Period-Panty ein komplett neues Produkt für den deutschen Damenhygienemarkt entwickelt. Mittelpunkt ihrer Arbeit ist, ein nachhaltiges Produkt zu schaffen und Frauen dabei zu helfen, sich in ihrer Haut wohl zu fühlen - egal in welcher Lage.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eLeider trafen sie bei ihrem Projekt und in einem von Männern dominierten Markt nicht immer auf Zustimmung. Das Thema war als Tabu fest verankert. Mit ihrer Arbeit\u003c/span\u003e\u003cspan data-contrast=\"auto\"\u003e wollen sie einen großen Teil zum Tabubruch beitragen und nutzen Instagram als Sprachrohr für Female Empowerment, regen Diskussionen innerhalb der Community an und leisten Aufklärungsarbeit, wo sie gebraucht wird. Welche Stolpersteine und Hindernisse die beiden auf ihrem Weg sonst noch überwinden mussten, wie das Produkt eigentlich funktioniert und wieso Communitiy-Management eine so große Rolle spielt, verraten sie uns in dieser spannenden Folge. Viel Spaß! \u003c/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":240}'\u003e \u003c/span\u003e\u003c/p\u003e\n\u003ciframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https://player.simplecast.com/878be007-9935-4cf0-9bd4-dd4eeaa4976f?dark=true\"\u003e\u003c/iframe\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!\u003c/strong\u003e\u003c/div\u003e\n\u003ccenter\u003e\n\u003ca href=\"https://www.deezer.com/de/show/883012\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?v=1613050194\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\"\u003e\u003c/a\u003e \u003ca href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?v=1613052239\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\"\u003e\u003c/a\u003e \u003ca href=\"https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?v=1613052286\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\"\u003e\u003c/a\u003e \u003ca href=\"https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?v=1613052263\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\"\u003e\u003c/a\u003e\n\u003c/center\u003e\u003chr\u003e\n\u003ch3\u003eShow Notes\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStore: \u003ca href=\"https://ooia.de/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eooia\u003c/a\u003e\u003cbr\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eSocial Media: \u003ca href=\"https://www.instagram.com/its.me.ooia/?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eInstagram\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/ooia.berlin/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFacebook\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr\u003e\n\u003ch4\u003eStarte deinen eigenen Onlineshop mit Shopify!\u003c/h4\u003e\n\u003ch4\u003eKostenlos testen—keine Kreditkarte oder Kündigung erforderlich.\u003c/h4\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003chr\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eMach's wie ooia und gründe dein eigenes Unternehmen. Wir zeigen dir die wichtigsten Schritte um deinen \u003c/span\u003e\u003ca href=\"https://www.shopify.de/blog/onlineshop-gruenden\" target=\"_blank\" title=\"Onlineshop gründen\" rel=\"noopener noreferrer\"\u003eOnlineshop zu gründen\u003c/a\u003e\u003cspan\u003e. \u003c/span\u003e\u003c/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/Manuel_Fritsch_Shopify_Podcast_4d6dd9e9-4d17-4a62-9d37-aa34f01d62d8.png?v=1581612002\" style=\"float: left; margin-right: 30px;\" data-auto-seo=\"h2\" alt=\"Which method is right for you?\" title=\"Which method is right for you?\" width=\"128\" height=\"128\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eManuel Fritsch\u003c/strong\u003e ist der Moderator des Shopify Podcasts. 2000 gründete Manu sein erstes Unternehmen und arbeitete 15 Jahre in der Agenturwelt. Seit 2015 ist er als freiberuflicher Spielejournalist für Fachmagazine, Zeitungen und seinen eigenen Podcast mit inzwischen über 2.500 Folgen tätig.\u003c/span\u003e\u003c/p\u003e","excerpt":"Über 150.000 zufriedene Kund:innen und 4,6 Sterne auf Trustpilot sprechen für sich. Periodenunterwäsche ist gefragter denn je! Mehr über ooia erfährst du im Podcast - Viel Spaß!","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/Blogheader_Podcast_ooia.jpg?v=1649685788\" alt=\"ooia Shopify Podcast\"\u003eÜber 150.000 zufriedene Kund:innen und 4,6 Sterne auf Trustpilot sprechen für sich. Periodenunterwäsche ist gefragter denn je! Mehr über ooia erfährst du im Podcast - Viel Spaß!\u003c/p\u003e","seo":{"__typename":"SEO","title":"ooia: Schluss mit den Tabus | Shopify Deutschland","description":"Ooia hat mit der Period-Panty ein komplett neues Produkt für den deutschen Damenhygienemarkt entwickelt. Im Podcast gibt's die Story!"},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Private Label- So baust du ein Business mit bewährten Produkten auf\",\"url\":\"blog/private-label\"},{\"title\":\"Online-Shop Ideen- 13 Beispiele für (Online-)Geschäftsideen mit Zukunft\",\"url\":\"blog/geschaeftsidee\"},{\"title\":\"Print-on-Demand-Anbieter in Deutschland- 5 Apps für Shopify im Vergleich\",\"url\":\"blog/print-on-demand-deutschland\"},{\"title\":\"E-Commerce-Plattformen: 10 Top-Anbieter im Vergleich\",\"url\":\"blog/e-commerce-plattformen\"},{\"title\":\"Produkt finden: 13 Ideen mit Potenzial\",\"url\":\"blog/gutes-produkt-onlineshop-finden\"},{\"title\":\"Selbstständig machen ohne Eigenkapital- So meisterst du es!\",\"url\":\"blog/selbststaendig-machen-ohne-eigenkapital\"},{\"title\":\"Nachhaltige Online-Shops: 9 Beispiele für umweltbewusste Shopify-Stores\",\"url\":\"blog/nachhaltige-online-shops\"},{\"title\":\"Gründen im Studium- Wie UlStO mit regionalen Korkprodukten die Welt ein Stück besser macht\",\"url\":\"blog/gruenden-im-studium\"},{\"title\":\"Handyhüllen for Future- Wie Oceanmata nachhaltig die Meere von Plastikmüll befreit\",\"url\":\"blog/oceanmata\"},{\"title\":\"Namasté, aber online- Wie Lotuscrafts die Yogabewegung im DACH-Raum pusht und jetzt den US-Markt erobert\",\"url\":\"blog/podcast-lotuscrafts\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"E-Commerce Trends: 13 Top-Trends im Jahr 2024 und darüber hinaus\\n\",\"tags\":[\"Online-Marketing\"],\"handle\":\"aktuelle-online-trends-2019\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/aktuelle_trends_2020.jpg?v=1578066978\u0026width=1024\",\"imageAltText\":\"aktuelle trends 2020 im online handel\",\"modifiedAt\":\"2022-06-16\"},{\"title\":\"Dropshipping Anbieter: Tipps zur Suche \u0026 Auswahl (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"dropshipping-anbieter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-anbieter-hero.png?format=webp\u0026v=1689075336\u0026width=1024\",\"imageAltText\":\"Wir zeigen dir, wie du mit passenden Dropshipping-Anbietern zusammenarbeiten kannst.\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"Plattformen für deinen E-Commerce Shop: 10 Top-Anbieter im Vergleich\",\"tags\":[\"Entrepreneurship\"],\"handle\":\"e-commerce-plattformen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/beste-ecommerce-plattformen.jpg?v=1622458196\u0026width=1024\",\"imageAltText\":\"8 E-Commerce Plattformen im Vergleich\",\"modifiedAt\":\"2022-04-08\"},{\"title\":\"Geld verdienen von zu Hause: Top 10 Heimarbeit-Ideen in 2024\",\"tags\":[\"Onlineshop starten\"],\"handle\":\"geld-verdienen-von-zu-hause\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/geld-von-zuhause-verdienen-titel.jpg?v=1646735960\u0026width=1024\",\"imageAltText\":\"10 Ideen, zum Geld in Heimarbeit zu verdienen\",\"modifiedAt\":\"2023-05-09\"},{\"title\":\"Die 10 besten Dropshipping-Produkte + 8 Strategien (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"onlineshop-produkte-finden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-produkte-finden-shopify-1.png?format=webp\u0026v=1689934952\u0026width=1024\",\"imageAltText\":\"Auf einem Tisch liegen verschiedene Artikel wie ein T-Shirt, Kopfhörer und viele weitere. Wir zeigen dir im Beitrag, wie du Dropshipping Produkte finden kannst.\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Vermarktung deines Onlineshops: Mit diesen Tipps gelingt’s!\",\"tags\":[\"Conversions\"],\"handle\":\"onlineshop-verkaufen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/vermarktung-onlineshop-shopify-tipps.jpg?v=1657883131\u0026width=1024\",\"imageAltText\":\"onlineshop vermarkten\",\"modifiedAt\":\"2022-07-16\"},{\"title\":\"Print-on-Demand: Was es ist und Tipps für den Start\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/was-ist-print-on-demand_neu.jpg?v=1651484711\u0026width=1024\",\"imageAltText\":\"Auf dem Bild sieht man handgezeichnete Figuren, die eine Tasse und ein Basecap bemalen, was als Sinnbild für Print on demand zu verstehen ist, bei dem Artikel bedruckt werden, sobald sie bestellt sind.\",\"modifiedAt\":\"2023-07-25\"},{\"title\":\"Was ist Dropshipping und wie funktioniert es?\",\"tags\":[\"Dropshipping\"],\"handle\":\"was-ist-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/shopify_dropshipping_chapter_1.png?format=webp\u0026v=1611925125\u0026width=1024\",\"imageAltText\":\"Was ist Dropshipping?\",\"modifiedAt\":\"2023-12-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1789/7273/articles/Blogheader_Podcast_ooia.jpg?v=1727296693","imageAltText":"ooia Shopify Podcast","imageClass":"","modifiedAt":"12. Apr. 2022","modifiedAtRaw":"2022-04-12T22:00:00Z"},"metaDescription":"Ooia hat mit der Period-Panty ein komplett neues Produkt für den deutschen Damenhygienemarkt entwickelt. Im Podcast gibt's die Story!","contentHtml":"\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eDie beiden Gründerinnen Kati und Kristine sind mit ihrem Produkt auf der Überholspur: Über 150.000 zufriedene \u003c/span\u003e\u003cspan data-contrast=\"auto\"\u003eKund:innen\u003c/span\u003e\u003cspan data-contrast=\"auto\"\u003e und 4,6 Sterne auf Trustpilot sprechen für sich. Periodenunterwäsche ist kein Nischenprodukt, sondern gefragter denn je! Die Female Health Company ooia hat vor vier Jahren mit der Period-Panty ein komplett neues Produkt für den deutschen Damenhygienemarkt entwickelt. Mittelpunkt ihrer Arbeit\u0026nbsp;ist, ein nachhaltiges Produkt zu\u0026nbsp;schaffen und Frauen dabei zu helfen, sich in ihrer Haut wohl zu fühlen - egal in welcher Lage.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eLeider trafen sie bei ihrem Projekt und in einem von Männern dominierten Markt nicht immer auf Zustimmung. Das Thema war als Tabu fest verankert.\u0026nbsp;Mit ihrer Arbeit\u003c/span\u003e\u003cspan data-contrast=\"auto\"\u003e\u0026nbsp;wollen sie einen großen Teil zum Tabubruch beitragen und nutzen Instagram als Sprachrohr für Female Empowerment, regen Diskussionen innerhalb der Community an und leisten Aufklärungsarbeit, wo sie gebraucht wird. Welche Stolpersteine und Hindernisse die beiden auf ihrem Weg sonst noch überwinden mussten, wie das Produkt eigentlich funktioniert und wieso Communitiy-Management eine so große Rolle spielt, verraten sie uns in dieser spannenden Folge. Viel Spaß!\u0026nbsp;\u003c/span\u003e\u003cspan data-ccp-props=\"{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:240}\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003ciframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https://player.simplecast.com/878be007-9935-4cf0-9bd4-dd4eeaa4976f?dark=true\"\u003e\u003c/iframe\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!\u003c/strong\u003e\u003c/div\u003e\n\u003ccenter\u003e\n\u003ca href=\"https://www.deezer.com/de/show/883012\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?v=1613050194\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\"\u003e\u003c/a\u003e \u003ca href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?v=1613052239\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\" loading=\"lazy\"\u003e\u003c/a\u003e \u003ca href=\"https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?v=1613052286\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\" loading=\"lazy\"\u003e\u003c/a\u003e \u003ca href=\"https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?v=1613052263\" alt=\"\" width=\"125\" height=\"41\" class=\"lazyload\" loading=\"lazy\"\u003e\u003c/a\u003e\n\u003c/center\u003e\u003chr\u003e\n\u003ch3\u003eShow Notes\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStore:\u0026nbsp;\u003ca href=\"https://ooia.de/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eooia\u003c/a\u003e\u003cbr\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eSocial Media: \u003ca href=\"https://www.instagram.com/its.me.ooia/?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eInstagram\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/ooia.berlin/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFacebook\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp:\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eMach's wie\u0026nbsp;ooia und gründe dein eigenes Unternehmen. Wir zeigen dir\u0026nbsp;die wichtigsten Schritte um deinen\u0026nbsp;\u003c/span\u003e\u003ca href=\"/de/blog/onlineshop-gruenden\" target=\"_blank\" title=\"Onlineshop gründen\"\u003eOnlineshop zu gründen\u003c/a\u003e\u003cspan\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/Manuel_Fritsch_Shopify_Podcast_4d6dd9e9-4d17-4a62-9d37-aa34f01d62d8.png?v=1581612002\" style=\"float: left; margin-right: 30px;\" data-auto-seo=\"h2\" alt=\"Which method is right for you?\" title=\"Which method is right for you?\" width=\"128\" height=\"128\" loading=\"lazy\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eManuel Fritsch\u003c/strong\u003e ist der Moderator des Shopify Podcasts. 2000 gründete Manu sein erstes Unternehmen und arbeitete 15 Jahre in der Agenturwelt. Seit 2015 ist er als freiberuflicher Spielejournalist für Fachmagazine, Zeitungen und seinen eigenen Podcast mit inzwischen über 2.500 Folgen tätig.\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eWeiterlesen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/private-label\"\u003ePrivate Label- So baust du ein Business mit bewährten Produkten auf\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/geschaeftsidee\"\u003eOnline-Shop Ideen- 13 Beispiele für (Online-)Geschäftsideen mit Zukunft\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/print-on-demand-deutschland\"\u003ePrint-on-Demand-Anbieter in Deutschland- 5 Apps für Shopify im Vergleich\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/e-commerce-plattformen\"\u003eE-Commerce-Plattformen: 10 Top-Anbieter im Vergleich\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/gutes-produkt-onlineshop-finden\"\u003eProdukt finden: 13 Ideen mit Potenzial\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/selbststaendig-machen-ohne-eigenkapital\"\u003eSelbstständig machen ohne Eigenkapital- So meisterst du es!\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/nachhaltige-online-shops\"\u003eNachhaltige Online-Shops: 9 Beispiele für umweltbewusste Shopify-Stores\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/gruenden-im-studium\"\u003eGründen im Studium- Wie UlStO mit regionalen Korkprodukten die Welt ein Stück besser macht\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/oceanmata\"\u003eHandyhüllen for Future- Wie Oceanmata nachhaltig die Meere von Plastikmüll befreit\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/podcast-lotuscrafts\"\u003eNamasté, aber online- Wie Lotuscrafts die Yogabewegung im DACH-Raum pusht und jetzt den US-Markt erobert\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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