Clifford Chance | Purpose and ethics

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src="/content/dam/cliffordchance/header/aboutus/doing-business-rbr-2023.jpg" width="1260" height="340" alt="Talking purpose and ethics<br />"/> </div> <div id="header_h2_h3"> <h2 style="color: #FFFFFF !important;">Talking purpose and ethics<br /></h2> <h3 style="color: #FFFFFF !important;">A study on ethical business<br /></h3> </div> <div class="parsysheadermarqueeinfo parsys"> </div> <div class="messagecentre"></div> </div> </header> <main id="main_content" class="main_"> <div class="iparsysmain iparsys parsys"><div class="section"><div class="new"></div> </div><div class="iparys_inherited"><div class="iparsysmain iparsys parsys"><div class="navtertiary section"><nav id="nav_tertiary_2020"> <ul> <li> <a href="/about_us/responsible-business.html">Responsible Business</a> </li> <li> <a href="/about_us/responsible-business/professional-standards-ethics-risk.html" class="selected">Doing business</a> <ul> <li> <a 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parsys"> <div class="textonlyblock"><article class="article_textonlyblock"> <h3>2020 was the year that made business leaders across the globe look closely at the true meaning of 'Purpose' and rethink the practice of good ethics.</h3> <p>The world's focus on economic, social and racial issues and inequalities has shifted up a gear, and how businesses are responding is subject to ever greater scrutiny.</p> <p>Clifford Chance has been working with Principia, a leading advisory firm on Business Ethics on a new <a>study</a> that explores the approaches to ethics and responsibility. Through a series of thought-provoking interviews, it examines perspectives from leaders of the world’s largest companies on how they are addressing the challenges of ethical business, as well as highlighting the innovative ways companies are integrating ethics and purpose into the heart of their organisations.</p> <p>How important is purpose? Is it just a slogan? What role do ethics and purpose play for businesses in the current pandemic? These are just a few of the questions put to those who sit at the top of their organisation.</p> </article> </div> </div> <aside class="aside_2col_container" style="padding-top:0px"> <div class="parsyscol2 parsys"> <div class="expertssimple"> <section class="section_aside_contacts_container" data-morebutton="View more people with expertise in this area"> <section class="section_aside_contacts_hcarrier" data-thisiteration="0"> <article class="article_aside_contact"> <div class="div_profile_image_container"> <img src="/content/dam/cliffordchance/profiles/200000/205026-half.png/_jcr_content/renditions/original" width="200" height="166" alt="Jeroen Ouwehand"/> </div> <section class="section_aside_contact section_class"> <h3>Jeroen Ouwehand</h3> <h4>Partner</h4> <h5> <a class="icon_chair" href="/people_and_places/people/offices/amsterdam.html" title="Clifford Chance, Amsterdam">Amsterdam</a> </h5> <p class="icon_phone" onClick="ga('send', 'event', { eventCategory: 'Tel Num Clicks', eventAction: 'click'});"> +31207119130</p> <p> <a class="icon_email" href="mailto:jeroen.ouwehand@cliffordchance.com" onclick="ga('send', 'event', { eventCategory: 'People & Partner Contact Form Submissions', eventAction: 'click'});linkClick('Talking purpose and ethics|expertssimple|\/content\/cliffordchance\/about_us\/responsible\u002Dbusiness\/professional\u002Dstandards\u002Dethics\u002Drisk\/talking\u002Dpurpose\u002Dand\u002Dethics|Email|Email|Email Clicked');"> Email Jeroen </a> </p> <p class="p_contact_link"><a href="/people_and_places/people/partners/nl/jeroen_ouwehand.html" class="icon_profile" id="icon_profile_id">See my full profile</a></p> </section> </article> </section> </section> </div> </div> </aside> <div class="parsysfullwidth parsys"> </div> </div> </article> </div> <div class="imagetextblock aem-GridColumn aem-GridColumn--default--12"> <article class="article_imagetextblock showingdescription_yes article_no_parallax article_nobackgroundcolour article_stack_style_12 " style="background-color: none ; border-top: 40px solid #ffffff; border-bottom: 0px solid #ffffff"> <figure class="figure_imagetextblock_imagecontainer"> <div class="div_imagetextblock_imagecropper "> <img src="/content/cliffordchance/about_us/responsible-business/professional-standards-ethics-risk/talking-purpose-and-ethics/_jcr_content/parsysmain/imagetextblock_207564260/image.img.png?ch_ck=1620901863000" class="img_imagetextblock" alt=""/> </div> </figure> <div class="div_imagetextblock_textcontainer showingdescription_yes ccos-unprotected" style="background-color: #DFDAD5"> <h2 style="color: #000000 !important; "> Download the Ethics Study </h2> <span><p>The Ethics Study is a global research study on ethical and responsible business, conducted by Principia Advisory in partnership with Clifford Chance, the International Chamber of Commerce, INvolve, GlobeScan, and the Institute of Business Ethics.</p> <p>The Study presents perspectives from some of the world’s most prominent business leaders on the importance of ethical business, showcasing innovative approaches by companies integrating ethics into the heart of their organisations.</p> </span> <a onclick="linkClick('Talking purpose and ethics|imagetextblock_207564260|Download the report|https://www.principia-advisory.com/ethics-study/ |External|No description available')" class="a_standardlink ccos_unprotected" href="https://www.principia-advisory.com/ethics-study/" title="Download the report" style="background-color: #DD1164; border-width: 0px !important;" target="_blank"> Download the report </a> </div> </article> </div> <div class="imagetextblock aem-GridColumn aem-GridColumn--default--12"> <article class="article_imagetextblock showingdescription_yes article_whitecopy article_no_parallax article_animate_style_2 article_nobackgroundcolour article_stack_style_13 " style="background-color: none ; border-top: 0px solid #ffffff; border-bottom: 0px solid #ffffff"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" class="cc-yt-player" id="cc-yt-iframe-UYEJpOjyvR0" width="460" height="260" data-src="https://www.youtube-nocookie.com/embed/UYEJpOjyvR0?showinfo=0&rel=0&theme=light&modestbranding=1&enablejsapi=1" src="https://www.youtube-nocookie.com/embed/UYEJpOjyvR0?showinfo=0&rel=0&theme=light&modestbranding=1&enablejsapi=1" allowfullscreen> </iframe> </figure> <div class="div_imagetextblock_textcontainer showingdescription_yes ccos-unprotected" style="background-color: #DD1164"> <h2 style="color: #FFFFFF !important; "> What does it mean to be a Responsible Business today? </h2> <span><p>Hot off the heels of COP26, Global Senior Partner Jeroen Ouwehand caught up with founder of Principia Advisory David Rodin to discuss our firm's journey in 2021, establishing our values-based Code of Conduct and core principles of our culture, as well as the Business Ethics Report we published together recently which looks at a 'new era' of ethics in business.</p> </span> </div> </article> </div> <div class="headingmain aem-GridColumn aem-GridColumn--default--12"> <h2 class="h2_mainheading" style="padding-top: 0px">Highlights from the video interviews</h2> </div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " style="background-color: #FFFFFF"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" width="460" height="260" src="https://www.youtube-nocookie.com/embed/etz_m30PFHs?showinfo=0&rel=0&theme=light&modestbranding=1" frameborder="0" allowfullscreen></iframe> </figure> <div class="div_imagetextblock_textcontainer" style="background-color: #FFFFFF"> <h2>Franz Paasche</h2> <h3 class="h3_small">Chief Corporate Affairs Officer, Paypal</h3> <p><p>Franz talks about the challenges they face regarding the use of the PayPal platform, the difficult decisions they have had to make and why living by their values and ensuring their walk matches their talk is so important.</p> </p> </div> </article></div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " style="background-color: #FFFFFF"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" width="460" height="260" src="https://www.youtube-nocookie.com/embed/6ONghQOaCLg?showinfo=0&rel=0&theme=light&modestbranding=1" frameborder="0" allowfullscreen></iframe> </figure> <div class="div_imagetextblock_textcontainer" style="background-color: #FFFFFF"> <h2>Kenny Nwosu</h2> <h3 class="h3_small">CEO Norsad Bank</h3> <p><p><a href="/expertise/services/esg.html">Environmental, Social and Governance (ESG)</a> issues are now a top priority for the majority of businesses. For Norsad Bank, it has been part of their DNA since they were first established in 1990. When Jeroen and David caught up with their CEO Kenny Nwosu, he shared exactly why the 'S' and the 'E' are what they have always focused on.</p> </p> </div> </article></div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " style="background-color: #FFFFFF"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" width="460" height="260" src="https://www.youtube-nocookie.com/embed/sblN5rXA4EY?showinfo=0&rel=0&theme=light&modestbranding=1" frameborder="0" allowfullscreen></iframe> </figure> <div class="div_imagetextblock_textcontainer" style="background-color: #FFFFFF"> <h2>Harriet Green OBE</h2> <h3 class="h3_small">Former Chair and CEO of IBM</h3> <p><p>Former Chair and CEO of IBM Asia Pacific Harriet Green OBE talks about what ethics means to her, the qualities needed to lead a tech company and more.</p> </p> </div> </article></div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " style="background-color: #FFFFFF"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" width="460" height="260" src="https://www.youtube-nocookie.com/embed/7-9h-FU2-E4?showinfo=0&rel=0&theme=light&modestbranding=1" frameborder="0" allowfullscreen></iframe> </figure> <div class="div_imagetextblock_textcontainer" style="background-color: #FFFFFF"> <h2> Mark Hoplamazian</h2> <h3 class="h3_small">CEO Hyatt Group</h3> <p><p>Mark talks about the obstacles the company has had to navigate during the Covid-19 pandemic, and the importance of the company's purpose and business ethics in a crisis.</p> </p> </div> </article></div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " style="background-color: #FFFFFF"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" width="460" height="260" src="https://www.youtube-nocookie.com/embed/h9rSm_W7sGY?showinfo=0&rel=0&theme=light&modestbranding=1" frameborder="0" allowfullscreen></iframe> </figure> <div class="div_imagetextblock_textcontainer" style="background-color: #FFFFFF"> <h2>Ann Cairns</h2> <h3 class="h3_small">Executive Vice Chair, Mastercard</h3> <p><p>Ann talks about ethical expectations in business, purpose, inclusion and more.</p> </p> </div> </article></div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " style="background-color: #FFFFFF"> <figure class="figure_imagetextblock_imagecontainer"> <iframe title="interactive content" width="460" height="260" src="https://www.youtube-nocookie.com/embed/P3ncrNtCJcY?showinfo=0&rel=0&theme=light&modestbranding=1" frameborder="0" allowfullscreen></iframe> </figure> <div class="div_imagetextblock_textcontainer" style="background-color: #FFFFFF"> <h2>Alan Jope</h2> <h3 class="h3_small">CEO Unilever</h3> <p><p>Alan Jope talks about heading up a purpose-driven company and how Unilever defines purpose.</p> </p> </div> </article></div> <div class="imagetextblock aem-GridColumn aem-GridColumn--default--12"> <article class="article_imagetextblock showingdescription_yes article_whitecopy article_no_parallax article_animate_style_1 article_nobackgroundcolour article_stack_style_13 " style="background-color: none ; border-top: 0px solid #ffffff; border-bottom: 0px solid #ffffff"> <figure class="figure_imagetextblock_imagecontainer"> <div class="div_imagetextblock_imagecropper "> <img src="/content/cliffordchance/about_us/responsible-business/professional-standards-ethics-risk/talking-purpose-and-ethics/_jcr_content/parsysmain/imagetextblock_190256551/image.img.png?ch_ck=1690560835000" class="img_imagetextblock" alt=""/> </div> </figure> <div class="div_imagetextblock_textcontainer showingdescription_yes ccos-unprotected" style="background-color: #DD1164"> <div style="display: block; height: 20px;"></div> <span><h4>"The interviews are a great way to get insight into what business leaders around the world and from different cultures understand what ethics and purpose to mean for their organisations, what the impact is on their organisation's business decisions, governance and engagement with stakeholders, and to hear from them to what extent having a clear societal purpose attracts talent and drives profit."</h4> <p>Jeroen Ouwehand, Partner</p> </span> </div> </article> </div> <div class="imagetextblock aem-GridColumn aem-GridColumn--default--12"> <article class="article_imagetextblock showingdescription_yes article_no_parallax article_animate_style_2 article_stack_style_1 " style="background-color: #DFDAD5 ; 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We did this with an eye towards the future, concentrating on areas critical to our sustainability and the challenges and opportunities we know our clients will face in the future.</p> </span> <a onclick="linkClick('Talking purpose and ethics|imagetextblock_1765170564|Download report|https://www.cliffordchance.com/content/dam/cliffordchance/About_us/responsible-business/2023/2023-responsible-business-report.pdf#page=9|External|No description available')" class="a_standardlink ccos_unprotected" href="https://www.cliffordchance.com/content/dam/cliffordchance/About_us/responsible-business/2023/2023-responsible-business-report.pdf#page=9" title="Download report" style="background-color: #DD1164; border-width: 0px !important;" target="_blank"> Download report </a> </div> </article> </div> <div class="imagetextblock33 aem-GridColumn aem-GridColumn--default--12"><article class="article_skim article_imagetextblock article_imagetextblock33 article_profiletextblock article_outerglow " 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