CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="http://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <link media="all" href="https://atlassianblog.wpengine.com/wp-content/cache/autoptimize/css/autoptimize_a1cdea9306e49eba9c3b4e6bca7f85b2.css" rel="stylesheet"><title>VSM for banking: Creating magic for customers by prioritizing value - Work Life by Atlassian</title> <meta name="description" content="Banks can stay ahead of competitors by accelerating their enterprise agility journey and adopting value stream management practices." /> <link rel="canonical" href="https://www.atlassian.com/blog/enterprise/accenture-vsm-banking" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="VSM for banking: Creating magic for customers by prioritizing value - Work Life by Atlassian" /> <meta property="og:description" content="Banks can stay ahead of competitors by accelerating their enterprise agility journey and adopting value stream management practices." /> <meta property="og:url" content="https://www.atlassian.com/blog/enterprise/accenture-vsm-banking" /> <meta property="og:site_name" content="Work Life by Atlassian" /> <meta property="article:publisher" content="https://www.facebook.com/Atlassian" /> <meta property="article:published_time" content="2023-01-05T16:00:00+00:00" /> <meta property="article:modified_time" content="2022-12-19T18:54:33+00:00" /> <meta property="og:image" content="https://www.atlassian.com/blog/wp-content/uploads/2017/10/enterprise@2x.png" /> <meta name="author" content="Andrew Sinclair, Alexis Williams, Christian Kelly" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://www.atlassian.com/blog/wp-content/uploads/2017/10/enterprise@2x.png" /> <meta name="twitter:creator" content="@Atlassian" /> <meta name="twitter:site" content="@Atlassian" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Andrew Sinclair, Alexis Williams, Christian Kelly" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="6 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.atlassian.com/blog/enterprise/accenture-vsm-banking","url":"https://www.atlassian.com/blog/enterprise/accenture-vsm-banking","name":"VSM for banking: Creating magic for customers by prioritizing value - Work Life by Atlassian","isPartOf":{"@id":"https://www.atlassian.com/blog/#website"},"datePublished":"2023-01-05T16:00:00+00:00","dateModified":"2022-12-19T18:54:33+00:00","author":{"@id":"https://www.atlassian.com/blog/#/schema/person/2a24bc9b6327a80eb3ff9cdaef352c39"},"description":"Banks can stay ahead of competitors by accelerating their enterprise agility journey and adopting value stream management practices.","breadcrumb":{"@id":"https://www.atlassian.com/blog/enterprise/accenture-vsm-banking#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.atlassian.com/blog/enterprise/accenture-vsm-banking"]}]},{"@type":"BreadcrumbList","@id":"https://www.atlassian.com/blog/enterprise/accenture-vsm-banking#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.atlassian.com/blog"},{"@type":"ListItem","position":2,"name":"VSM for banking: Creating magic for customers by prioritizing value"}]},{"@type":"WebSite","@id":"https://www.atlassian.com/blog/#website","url":"https://www.atlassian.com/blog/","name":"Work Life by Atlassian","description":"Unleashing the potential of all teams with tips, tools, and practices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.atlassian.com/blog/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://www.atlassian.com/blog/#/schema/person/2a24bc9b6327a80eb3ff9cdaef352c39","name":"Atlassian","url":"https://www.atlassian.com/blog/author/atlassian"}]}</script>  <link rel='dns-prefetch' href='//atl-global.atlassian.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Work Life by Atlassian » Feed" href="https://www.atlassian.com/blog/feed" /> <link rel="alternate" type="application/rss+xml" title="Work Life by Atlassian » Comments Feed" href="https://www.atlassian.com/blog/comments/feed" /> <link rel="alternate" type="application/rss+xml" title="Work Life by Atlassian » VSM for banking: Creating magic for customers by prioritizing value Comments Feed" href="https://www.atlassian.com/blog/enterprise/accenture-vsm-banking/feed" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/atlassianblog.wpengine.com\/wp-includes\/js\/wp-emoji-release.min.js"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <script type="text/javascript" id="jetpack_related-posts-js-extra"> /* <![CDATA[ */ var related_posts_js_options = {"post_heading":"h4"}; /* ]]> */ </script> <link rel="https://api.w.org/" href="https://atlassianblog.wpengine.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://atlassianblog.wpengine.com/wp-json/wp/v2/posts/53288" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://atlassianblog.wpengine.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://wp.me/pgkE99-dRu' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://atlassianblog.wpengine.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.atlassian.com%2Fblog%2Fenterprise%2Faccenture-vsm-banking" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://atlassianblog.wpengine.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.atlassian.com%2Fblog%2Fenterprise%2Faccenture-vsm-banking&format=xml" />  <script src="https://atl-onetrust-wrapper.atlassian.com/assets/atl-onetrust-wrapper.min.js" data-domain="ed42d30f-c9f0-408c-b65a-cd77205ecdf5" data-test="false" data-geofence="false" data-sync="false" ></script> <meta name="google-site-verification" content="HNNnCkeVQ-w56fqPpX2TTEMRmta5QJ-bDunwoaUep-o" /> <meta name="google-site-verification" content="ayWGqoaWJhTnahPSpfLcla5clD7xdAgDPBxf8r9CXJ0" />  <script> function OptanonWrapper() {} </script>  <link rel="amphtml" href="https://www.atlassian.com/blog/enterprise/accenture-vsm-banking/amp"><link rel="preload" as="style" href="https://atlassianblog.wpengine.com/wp-content/plugins/code-prettify/prettify/prettify.css" /><link rel="icon" href="https://atlassianblog.wpengine.com/wp-content/uploads/2017/10/android-chrome-256x256-96x96.png" sizes="32x32" /> <link rel="icon" href="https://atlassianblog.wpengine.com/wp-content/uploads/2017/10/android-chrome-256x256.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://atlassianblog.wpengine.com/wp-content/uploads/2017/10/android-chrome-256x256.png" /> <meta name="msapplication-TileImage" content="https://atlassianblog.wpengine.com/wp-content/uploads/2017/10/android-chrome-256x256.png" /> </head> <body class="post-template-default single single-post postid-53288 single-format-standard group-blog"> <div id="page" class="site"> <a href="#content" class="skip-link screen-reader-text"data-event-container="skipToContentLink"data-event-component="link"data-label="Skip to main content"data-uuid="2335d4db1ab0b27c90e41ea660a98f94"data-event="clicked"data-schema-version="1" >Skip to main content</a> <header id="masthead" class="site-header product-news-header" role="banner"> <div class="top-bar"> <div class="container"> <div class="site-branding"> <p class="site-title"><a class="site-title__link" href="https://www.atlassian.com/"><span class="screen-reader-text">Atlassian</span></a></p> </div> <nav class="top-bar__menu"><ul id="main-top-nav" class="menu"><li id="menu-item-50464" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-50464"><a href="https://www.atlassian.com/blog" data-event-container="top-bar-blue-menu" data-event-component="link" data-label="Work Life" data-uuid="2be34ea2b466d57d286057a3d7d4462d" data-event="clicked" data-schema-version="1">Work Life</a> <div class="top-bar__description"> </div> </li> <li id="menu-item-50465" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-50465"><a href="https://www.atlassian.com/blog/product-news" data-event-container="top-bar-blue-menu" data-event-component="link" data-label="Products & news" data-uuid="8a33a553749344705bfbaf63182236bb" data-event="clicked" data-schema-version="1">Products & news</a> <div class="top-bar__description"> </div> </li> <li id="menu-item-50466" class="top-bar__menu-item-hover-arrow menu-item menu-item-type-custom menu-item-object-custom menu-item-50466"><a target="_blank" href="https://www.atlassian.com/team-playbook" data-event-container="top-bar-blue-menu" data-event-component="link" data-label="Team Playbook" data-uuid="e0ef38224bbbc252de5b5e3c6ee7d28a" data-event="clicked" data-schema-version="1">Team Playbook</a> <div class="top-bar__description"> </div> </li> <li id="menu-item-50467" class="top-bar__menu-item-hover-arrow menu-item menu-item-type-custom menu-item-object-custom menu-item-50467"><a target="_blank" href="https://atlassian.com/community" data-event-container="top-bar-blue-menu" data-event-component="link" data-label="Community" data-uuid="859a71bf49ae9e23fd1b0bf47f4cebcf" data-event="clicked" data-schema-version="1">Community</a> <div class="top-bar__description"> </div> </li> </ul></nav> <div class="top-bar__mobile"> <button class="top-bar__toggle"> More from Atlassian </button> </div> </div> </div> <div class="main-bar"> <div class="container"> <div class="site-header__home site-header__phoenix-product-news"> <a href="https://www.atlassian.com/blog/product-news" class="site-header__phoenix" rel="home"> <span>Products & news</span> </a> </div> <div class="site-header__nav"> <div class="menu-product-news-container"><ul id="main-nav" class="product-news main-nav"><li class="closed menu-item-has-slider menu-slider-type-li menu-slider-count-3 slide-of-four menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children"><a href="https://www.atlassian.com/blog/product-news" class="nav-menu-item-title"><span>Products</span></a><div class="sub-menu"><div class="sub-menu__list-wrapper"><ul><li class="atlassian-apps-blue menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/add-ons" class=""><span>Apps</span></a></li><li class="atlassian-access menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/access" class=""><span>Atlassian Guard</span></a></li><li class="atlassian-bamboo menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/bamboo" class=""><span>Bamboo</span></a></li><li class="atlassian-bitbucket menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/bitbucket" class=""><span>Bitbucket</span></a></li><li class="atlassian-confluence menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/confluence" class=""><span>Confluence</span></a></li><li class="atlassian-crowd menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/crowd" class=""><span>Crowd</span></a></li><li class="atlassian-crucible menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/crucible" class=""><span>Crucible</span></a></li><li class="atlassian-fisheye menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/fisheye" class=""><span>Fisheye</span></a></li><li class="atlassian-halp menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/halp" class=""><span>Halp</span></a></li><li class="atlassian-jira menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/jira" class=""><span>Jira</span></a></li><li class="atlassian-jira-align menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://www.atlassian.com/blog/jira-align" class=""><span>Jira Align</span></a></li><li class="atlassian-jira-service menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/jira-service-management" class=""><span>Jira Service Management</span></a></li><li class="atlassian-opsgenie menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/opsgenie" class=""><span>Opsgenie</span></a></li><li class="atlassian-sourcetree menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/sourcetree" class=""><span>Sourcetree</span></a></li><li class="atlassian-statuspage menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/statuspage" class=""><span>Statuspage</span></a></li><li class="atlassian-trello menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/trello" class=""><span>Trello</span></a></li></ul></div></div></li><li class="closed menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#" class="nav-menu-item-title"><span>Topics</span></a><div class="sub-menu"><div class="sub-menu__list-wrapper"><ul><li class="topic-ai menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/artificial-intelligence" class=""><span>AI</span></a></li><li class="topic-agile menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/agile" class=""><span>Agile</span></a></li><li class="topic-engineering menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/atlassian-engineering" class=""><span>How we build</span></a></li><li class="topic-continuous-delivery menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/continuous-delivery" class=""><span>Continuous Delivery</span></a></li><li class="topic-design menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/design" class=""><span>Design</span></a></li><li class="topic-developers menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/developer" class=""><span>Developers</span></a></li><li class="topic-devops menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/devops" class=""><span>DevOps</span></a></li><li class="topic-enterprise menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://www.atlassian.com/blog/enterprise" class=""><span>Enterprise</span></a></li><li class="topic-git menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/git" class=""><span>Git</span></a></li><li class="topic-it-service-management menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/it-service-management" class=""><span>IT Service Management</span></a></li><li class="topic-inside-atlassian menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/inside-atlassian" class=""><span>Inside Atlassian</span></a></li><li class="topic-project-management menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/project-management" class=""><span>Project Management</span></a></li><li class="topic-work-management menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/work-management" class=""><span>Work Management</span></a></li></ul></div></div></li><li class="topic-company-news menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://www.atlassian.com/blog/announcements" class="nav-menu-item-title"><span>Company News</span></a></li></ul></div> </div> <div class="site__subscribe"> <div class="menu-subscribe-container"><ul id="subscribe-menu" class="menu"><li id="menu-item-42251" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-42251"><a href="#" data-toggle="modal" data-target="#atlassian-modal" data-event-container="subscribe" data-event-component="link" data-label="Subscribe" data-uuid="ad96f4fde8863234742f428d8a544f6b" data-event="clicked" data-schema-version="1">Subscribe</a></li> </ul></div> </div> <div class="site__search"> <button class="search-toggle"> <i class="icon-search"></i> <span class="screen-reader-text">Search</span> </button> </div> <div class="site-header__menu-toggle"> <button class="hamburger menu-toggle" type="button" aria-controls="primary-menu" aria-expanded="false"> <span class="screen-reader-text">Primary Menu</span> <span class="hamburger-box"> <span></span> <span></span> <span></span> </span> </button> </div> </div> </div> <div class="search-wrapper"> <form class="search-form" action="https://www.atlassian.com/blog/" method="get"> <label class="screen-reader-text" for="search">Search in https://www.atlassian.com/blog/</label> <div class="search-row row"> <div class="col-10"> <input type="text" class="search-input" name="s" id="search" placeholder="Search for something" value="" /> </div> <div class="col-1 offset-1"> <button class="search-submit" type="submit" data-event-container="searchForm" data-event-component="button" data-label="Search" data-uuid="37eb57a28d5b7f62ec52c63351f74e55" > <i class="icon-search" aria-hidden="true"></i> <span class="screen-reader-text">Search</span> </button> </div> </div> </form> </div> <nav id="site-navigation" class="main-navigation mobile-main-menu main-nav-mobile" role="navigation"> <div class="menu-products-news-mobile-container"><ul id="menu-products-news-mobile" class="mobile-nav"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-42255"><a href="#"><span>Products</span></a><div class='sub-menu__mobile'><ul><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-42477"><a href="https://www.atlassian.com/blog/product-news"><span>All Products</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42257"><a href="https://www.atlassian.com/blog/add-ons"><span>Apps</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42709"><a href="https://www.atlassian.com/blog/access"><span>Atlassian Guard</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42258"><a href="https://www.atlassian.com/blog/bamboo"><span>Bamboo</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42259"><a href="https://www.atlassian.com/blog/bitbucket"><span>Bitbucket</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42260"><a href="https://www.atlassian.com/blog/confluence"><span>Confluence</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42261"><a href="https://www.atlassian.com/blog/crowd"><span>Crowd</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42262"><a href="https://www.atlassian.com/blog/crucible"><span>Crucible</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42263"><a href="https://www.atlassian.com/blog/fisheye"><span>Fisheye</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-47068"><a href="https://www.atlassian.com/blog/halp"><span>Halp</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-62328"><a href="https://www.atlassian.com/blog/jira"><span>Jira</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-44717"><a href="https://www.atlassian.com/blog/jira-align"><span>Jira Align</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-47569"><a href="https://www.atlassian.com/blog/jira-service-management"><span>Jira Service Management</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42300"><a href="https://www.atlassian.com/blog/opsgenie"><span>Opsgenie</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42268"><a href="https://www.atlassian.com/blog/sourcetree"><span>Sourcetree</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42269"><a href="https://www.atlassian.com/blog/statuspage"><span>Statuspage</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-59774"><a href="https://www.atlassian.com/blog/trello"><span>Trello</span></a></li></ul></div></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-42256"><a href="#"><span>Topics</span></a><div class='sub-menu__mobile'><ul><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-61663"><a href="https://www.atlassian.com/blog/artificial-intelligence"><span>AI</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42270"><a href="https://www.atlassian.com/blog/agile"><span>Agile</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42272"><a href="https://www.atlassian.com/blog/continuous-delivery"><span>Continuous Delivery</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-61615"><a href="https://www.atlassian.com/blog/developer"><span>Developer</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42273"><a href="https://www.atlassian.com/blog/devops"><span>DevOps</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-42274"><a href="https://www.atlassian.com/blog/enterprise"><span>Enterprise</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42275"><a href="https://www.atlassian.com/blog/git"><span>Git</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42277"><a href="https://www.atlassian.com/blog/it-service-management"><span>IT Service Management</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42276"><a href="https://www.atlassian.com/blog/inside-atlassian"><span>Inside Atlassian</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-59775"><a href="https://www.atlassian.com/blog/project-management"><span>Project Management</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-62329"><a href="https://www.atlassian.com/blog/work-management"><span>Work Management</span></a></li></ul></div></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-42271"><a href="https://www.atlassian.com/blog/announcements"><span>Company News</span></a></li><li class="product-news menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-42478"><a href="https://www.atlassian.com/blog/"><span>Blog</span></a></li></ul></div> </nav> </header> <div id="content" class="site-content"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <article id="post-53288" class="post-53288 post type-post status-publish format-standard hentry category-enterprise category-jira-align"> <header class="post-hero hero-small"> <div class="container"> <div class="post-wrapper"> <div class="post-info"> <div class="d-lg-none"> <div class="post-date">Published January 5, 2023 in <a href="https://www.atlassian.com/blog/enterprise" data-event-container="postMeta" data-event-component="link" data-label="Enterprise" data-uuid="5ab6f133f086e23dee2cec95f2a8c7db" data-event="clicked" data-schema-version="1">Enterprise</a></div> </div> <div class="post-hero-body"> <h1 class="post-title">VSM for banking: Creating magic for customers by prioritizing value</h1> <div class="post-callout oversize"> <p>Value stream management optimizes customer experience and digital innovation.</p> </div> </div> <div class="post-meta"> <div class="post-date">Published <time class="entry-date published updated" datetime="2023-01-05T08:00:00-08:00">January 5, 2023</time> in <a href="https://www.atlassian.com/blog/enterprise" data-event-container="postMeta" data-event-component="link" data-label="Enterprise" data-uuid="5ab6f133f086e23dee2cec95f2a8c7db" data-event="clicked" data-schema-version="1">Enterprise</a></div><div class="post-author-card"><div class="post-author-image"><img src="https://atlassianblog.wpengine.com/wp-content/uploads/2022/12/screen-shot-2022-12-19-at-1.19.27-pm-400x400.png" alt="Andrew Sinclair" class="rounded-circle" /></div><div class="post-author-info"><span class="post-author-link"><a href="https://www.atlassian.com/blog/author/andrew-sinclair">Andrew Sinclair</a></span><p class="post-author-meta"></p></div></div><div class="post-author-card"><div class="post-author-image"><img src="https://atlassianblog.wpengine.com/wp-content/uploads/2022/12/screen-shot-2022-12-16-at-1.04.18-am-400x400.png" alt="Alexis Williams" class="rounded-circle" /></div><div class="post-author-info"><span class="post-author-link"><a href="https://www.atlassian.com/blog/author/alexis-williams">Alexis Williams</a></span><p class="post-author-meta"></p></div></div><div class="post-author-card"><div class="post-author-image"><img src="https://atlassianblog.wpengine.com/wp-content/uploads/2022/12/screen-shot-2022-12-16-at-1.09.06-am-400x396.png" alt="Christian Kelly" class="rounded-circle" /></div><div class="post-author-info"><span class="post-author-link"><a href="https://www.atlassian.com/blog/author/christian-kelly">Christian Kelly</a></span><p class="post-author-meta"></p></div></div> </div> </div> </div> </div> </header> <div class="container"> <div class="row"> <div class="col-lg-8"> <div class="entry-content"> <p>Most of us have experienced the disconnect. There is a strategic plan in place to drive the work that gets done, but the delivery goes off track. In banking, the impact can be felt and seen in the value that customers experience. Being able to measure customer value from all sides <em>and</em> take action on it is difficult, at best. When it happens, it can create magic for customers. </p> <p>Focus on the customer is typically not the issue, since many banks have that focus. The challenge is how to embed it into the operating structure of the organization. In today’s competitive banking environment, failing to focus on customer value can lead to fewer customers and lower profits. To avoid this outcome, banks can stay ahead of competitors by accelerating their enterprise agility journey and adopting value stream management (VSM) practices.</p> <h2 class="wp-block-heading">Evolution of customer value in banking</h2> <div class="wp-block-atlassian-subscribe post-subscribe-widget undefined sidebar"><span class="subscribe-label">Subscribe to Work Life</span><div class="subscribe-widget-body"><div class="oversize"><p class="atlassian-subscribe--body">Get stories about tech and teams in your inbox</p></div></div><button class="atlassian-subscribe--button_text button button__secondary--blue undefined" data-color="secondary--blue" data-toggle="modal" data-target="#atlassian-modal" data-consenthub-key="" data-form-label="" data-form-description="" data-consenthub-msg="">Subscribe</button></div> <p>The shift from personalized service to self-serve banking disintermediated customer loyalty. In the past, customers would walk into a local branch and friendly employees would help them with current needs and future plans. For example, a young customer putting money in a savings account might have plans to invest in the stock market to build wealth, get a credit card for convenience and to build a credit score in order to get a car loan or a mortgage, and so on. Branch managers could literally see the value added by the smiles on the faces of customers.</p> <p>Those trusted relationships have been replaced by automated experiences, and large banks often fall short when it comes to meeting customer expectations. Scale and reach have increased, but achieving the goals of customer personalization and impact is infrequent and distributed. There is no shortage of things to do or competing priorities keeping banks from delivering customer value. These include economic uncertainty, changing interest rates, regulatory risk management, siloed product lines, and technical debt from legacy systems. With regards to legacy systems, an <a href="https://bankingblog.accenture.com/banking-cloud-altimeter-magazine/volume-4-bank-cloud-mainframe-migration" target="_blank" rel="noreferrer noopener">Accenture survey</a> found that banking executives saw many advantages to migrating from legacy mainframe environments to the cloud, including speed and agility, security, new capabilities for revenue growth, and cost savings.</p> <div class="wp-block-atlassian-tip tip"><h6 class="atlassian-tip--headline">5 tips for DevOps, IT, and product leaders to unlock customer value</h6><div class="wp-block-atlassian-tip"> <ul class="wp-block-list"><li><a href="https://www.atlassian.com/blog/jira-align/vsm-conversation-tips" target="_blank" rel="noreferrer noopener">Speak the same language</a> as leaders on the business side to get support and funding. They may have ideas for products that differentiate your bank from competitors. </li><li>Don’t let ‘orgitecture’ (organizing people around the process) get in your way. Move from being process-centric to holistic, and organize work around customer value. </li><li>Use value stream metrics to identify why software projects are running late, so issues can be remediated as they happen. You don’t want to miss your window of opportunity.</li><li>You don’t have to build everything in-house. SaaS solutions that meet your needs free up developer time for cool stuff that customers will love. </li><li>Use data to find out what customers actually want or need, and be comfortable making pivot or persevere choices based on new data. An app customers want today may be obsolete in six months if a competitor introduces something better.</li></ul> </div></div> <h2 class="wp-block-heading">Adapting to the changing environment</h2> <div class="card related-post sidebar"> <div class="card-inner"> <div class="related-label"> <span>Related Article</span> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.atlassian.com/blog/jira-align/atlassian-joins-value-stream-management">Atlassian joins the Value Stream Management Consortium</a></h4> </div> <div class="card-footer"> <span class="author post-author vcard "> By <a href="https://www.atlassian.com/blog/author/wynn-hartley">Wynn Hartley</a> </span> <span class="post-category "> In <a href="https://www.atlassian.com/blog/jira-align">Jira Align</a> </span> </div> </div> </div> <p>Tech-savvy customers are looking for banks that provide a personalized digital experience together with the products and services they need. Traditional banks are now competing with niche players, like FinTechs, in addition to other banks. Systems and infrastructures that may have been sufficient in the past aren’t keeping pace with the speed of innovation in today’s market. Legacy systems can’t handle current app, API and security features, or process data for cross selling. Business units formed by mergers and acquisitions add to the complexity if each runs its own legacy system. For digital transformation to be successful, technical debt needs to be addressed to avoid instability in the systems and allow for faster-paced change.</p> <p>Banks need to focus on customer value in software planning and development. To accomplish that, digital and agile transformations offer banks the framework to compete today and into the future. For banks already on their agile transformation journey, value stream management (VSM) supercharges agile environments by aligning people, processes, and data to identify and quickly respond to opportunities, add value to the customer experience, and reduce wasted resources, time, and money.</p> <p>VSM can provide data that identifies products and services that add value to customers. For example, a secure, frictionless mobile banking app that allows customers to make deposits, payments, and move money between their checking, savings, and credit card accounts in a single session improves the customer experience.</p> <h2 class="wp-block-heading">What are the top benefits of VSM for banks?</h2> <p>Banks have to be innovative and responsive to meet or exceed customer expectations for their portfolio of products and identify end-to-end value streams for software development. Customer focus needs to be part of the organization’s operational DNA. </p> <p>Enterprise agility tools, like Atlassian’s Jira Align, provide banks with a way to connect corporate goals to work being done with real-time data and insights. Employees throughout the bank have a single source of truth and visibility into goals, objectives and key results (OKRs), data, timelines, roadblocks, and value stream metrics (flow velocity, flow time, flow load and flow efficiency). Some organizations uncover systemic issues through VSM. Product ownership may be murky, or the manager responsible for “running” a system may not be responsible for “developing” a new system. Or the customer journey is siloed by product lines, with no one tracking overall customer value across in-person, phone and digital experiences.</p> <p>Top benefits of VSM include:</p> <ul class="wp-block-list"><li><strong>Delighting customers. </strong>Respond quickly to customer requests and market changes with relevant data and streamlined processes.</li><li><strong>Increasing visibility.</strong> Rather than wondering what is going on in other parts of the organization, data-generated charts and graphics show the connection between IT/DevOps workflow and corporate goals to make sure everyone is aligned. </li><li><strong>Removing bottlenecks</strong>. See where processes flow smoothly and where bottlenecks occur. As we saw when the Suez Canal was blocked by a single ship, billions of dollars can be lost while others are stuck waiting for a bottleneck to clear. </li><li><strong>Unleashing innovation. </strong>Work on products that actually matter to customers. Endless meetings about unnecessary features or maintaining underperforming products will be a thing of the past. </li><li><strong>Improving morale. </strong>It is easier to hire and retain talented IT staff when they are working on interesting, innovative projects. </li></ul> <h2 class="wp-block-heading">Getting started with VSM</h2> <div class="card related-post sidebar"> <div class="card-image"> <img decoding="async" src="https://atlassianblog.wpengine.com/wp-content/uploads/2022/10/fb733d40-46ad-4635-8b95-36dde3d7d791-600x480.png" alt="Atlassian and Accenture are teaming up"> </div> <div class="card-inner"> <div class="related-label"> <span>Related Article</span> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.atlassian.com/blog/enterprise/accenture-atlassian-partnership">Atlassian and Accenture are teaming up</a></h4> </div> <div class="card-footer"> <span class="author post-author vcard "> By <a href="https://www.atlassian.com/blog/author/cameron-deatsch">Cameron Deatsch</a> </span> <span class="post-category "> In <a href="https://www.atlassian.com/blog/enterprise">Enterprise</a> </span> </div> </div> </div> <p>It is important to have experienced partners like Accenture and Atlassian in place to help with planning and implementation of VSM. In the meantime, step back and look at your enterprise agility capability level, infrastructure, staffing, data sources, tools, processes, and funding. And perhaps most importantly, look at how customer value is currently being defined, measured, and tracked. </p> <p>Eliminating waste is part of VSM. Work with your team to identify areas where time, money or other resources are wasted across the organization and where you can inject more capacity for innovation. Maybe there are corporate silos that cause teams to keep reinventing the wheel or missing functionality on apps that force IT employees to spend most of their time making manual changes to systems that could be automated. </p> <p>Streamlining operations, reducing waste, and delighting customers are all part of the same value stream management goal for banks. Measuring the value your bank brings to customers requires connecting the dots through real-time data and analysis. Let the magic begin!</p> <h3 class="wp-block-heading">Learn more</h3> <p>Want to know more about VSM? Check out our webinar: <em>Secrets of Value Stream Thinking</em>.</p> <div class="wp-block-bitbucket-cta bitbucket-cta text-center"><a href="https://www.atlassian.com/webinars/agile-at-scale/secrets-of-value-stream-thinking" class="btn btn-blue btn-primary">Watch the webinar</a></div> <div style="height:39px" aria-hidden="true" class="wp-block-spacer"></div> <p>Interested in learning more about the Atlassian-Accenture partnership? Read our blog: <a href="https://www.atlassian.com/blog/enterprise/accenture-atlassian-partnership" target="_blank" rel="noreferrer noopener">Atlassian and Accenture are teaming up</a></p> </div> </div> <div class="col-lg-4"> </div> </div> </div> <footer class="entry-footer"> <div class="container"> <div class="post-footer"> <div class="row"> <div class="col-lg-4"> <div class="post-footer-meta"> <span class="post-footer-label">About this Article</span> <div class="post-date-artist-credit"> <div class="post-date large-date">Published January 5, 2023</div> </div> <span class="post-footer-label">About the Authors</span> <div class="post-author-footer"> <p> <span class="post-author-link">Andrew Sinclair</span> <span class="author-info"></span> </p> <p> <span class="post-author-link">Alexis Williams</span> <span class="author-info"></span> </p> <p> <span class="post-author-link">Christian Kelly</span> <span class="author-info"></span> </p> </div> <ul class="social-media-list"> <li> <a data-event-container="postFootersocialMediaList" data-event-component="image" data-label="Facebook" data-uuid="a6e9f9eff7b4d5647f71f8d83a9695e0" data-event="clicked" data-schema-version="1" href="https://www.facebook.com/sharer/sharer.php?u=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking" class="social-popup social-icon facebook" > <span class="screen-reader-text">Facebook</span> </a> </li> <li> <a data-event-container="postFootersocialMediaList" data-event-component="image" data-label="Twitter" data-uuid="bfd1eb33d0c7e5e47e847cac402909e3" data-event="clicked" data-schema-version="1" href="https://twitter.com/intent/tweet?text=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking" class="social-popup social-icon twitter" > <span class="screen-reader-text">Twitter</span> </a> </li> <li> <a data-event-container="postFootersocialMediaList" data-event-component="image" data-label="Linkedin" data-uuid="8a0f53b4df7dc27ea3006c7288d7a280" data-event="clicked" data-schema-version="1" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking&title=VSM%20for%20banking:%20Creating%20magic%20for%20customers%20by%20prioritizing%20value" class="social-popup social-icon linkedin" > <span class="screen-reader-text">Linkedin</span> </a> </li> <li> <a data-event-container="postFootersocialMediaList" data-event-component="image" data-label="Pocket" data-uuid="2be974c3484c4bbcc3cec6f03f768f04" data-event="clicked" data-schema-version="1" href="https://getpocket.com/save?url=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking&title=VSM%20for%20banking:%20Creating%20magic%20for%20customers%20by%20prioritizing%20value" class="social-popup social-icon pocket" > <span class="screen-reader-text">Pocket</span> </a> </li> <li> <a data-event-container="postFootersocialMediaList" data-event-component="image" data-label="Email" data-uuid="aa1a21c0ae2d8e9f817b4a59d26f211b" data-event="clicked" data-schema-version="1" href="mailto:someone@example.com?subject=I%20thought%20you'd%20like%20this%20article%20by%20Atlassian&body=VSM%20for%20banking:%20Creating%20magic%20for%20customers%20by%20prioritizing%20value%0D%0Ahttps://www.atlassian.com/blog/enterprise/accenture-vsm-banking" class="social-icon email" > <span class="screen-reader-text">Email</span> </a> </li> </ul> </div> </div> <div class="col-lg-8"> <div class="post-footer-related"> <span class="post-footer-label">Related Content</span> <h3>More in <span class="post-footer-term">Enterprise</span></h3> <section class="group-grid grid-count-4 "> <div class="row section-posts-row"> <div class="grid-column col-md-6"> <article id="post-62178-footer-related" class="card card-300x118 h-100 post-62178 post type-post status-publish format-standard has-post-thumbnail hentry category-enterprise"> <div class="card-image" > <a data-event-container="postCardThumbnail" data-event-component="image" data-label="Post Thumbnail" data-uuid="ddc2fdd18f08ca48a90fcf1e37f5b42a" data-event="clicked" data-schema-version="1" aria-label="How FinTech innovator Riverty future-proofs using Atlassian’s suite of Cloud solutions" href="https://www.atlassian.com/blog/enterprise/riverty-future-proofs-on-cloud" > <img width="192" height="192" src="https://atlassianblog.wpengine.com/wp-content/uploads/2024/07/csd-12227-riverty-cloud-webinar-1120x545-1-192x192.png" class="card-img-top wp-post-image" alt="" decoding="async" srcset="https://atlassianblog.wpengine.com/wp-content/uploads/2024/07/csd-12227-riverty-cloud-webinar-1120x545-1-192x192.png 192w, https://atlassianblog.wpengine.com/wp-content/uploads/2024/07/csd-12227-riverty-cloud-webinar-1120x545-1-400x400.png 400w" sizes="(max-width: 192px) 100vw, 192px" /> </a> </div> <div class="card-body"> <div class="entry-category"> <span class="post-category "> <a href="https://www.atlassian.com/blog/enterprise" data-event-container="postCategory" data-event-component="link" data-label="Enterprise" data-uuid="11958" data-event="clicked" data-schema-version="1">Enterprise</a> </span> </div> <h4 class="entry-title card-title "> <a data-event-container="postTitle" data-event-component="link" data-label="How FinTech innovator Riverty future-proofs using Atlassian’s suite of Cloud solutions" data-uuid="a8217482e671a6519beedc2d31866c20" data-event="clicked" data-schema-version="1" href="https://www.atlassian.com/blog/enterprise/riverty-future-proofs-on-cloud" rel="bookmark" > How FinTech innovator Riverty future-proofs using Atlassian’s suite of Cloud solutions </a> </h4> </div> </article> </div> <div class="grid-column col-md-6"> <article id="post-62340-footer-related" class="card card-300x118 h-100 post-62340 post type-post status-publish format-standard hentry category-announcements category-enterprise"> <div class="card-body"> <div class="entry-category"> <span class="post-category "> <a href="https://www.atlassian.com/blog/announcements" data-event-container="postCategory" data-event-component="link" data-label="Company News" data-uuid="11895" data-event="clicked" data-schema-version="1">Company News</a> </span> </div> <h4 class="entry-title card-title "> <a data-event-container="postTitle" data-event-component="link" data-label="Cisco Networking transforms with Atlassian Cloud" data-uuid="c2ca2550df2ab0abe701119bb55fdf63" data-event="clicked" data-schema-version="1" href="https://www.atlassian.com/blog/announcements/cisco-networking-transforms-with-atlassian-cloud" rel="bookmark" > Cisco Networking transforms with Atlassian Cloud </a> </h4> </div> </article> </div> <div class="grid-column col-md-6"> <article id="post-61958-footer-related" class="card card-300x118 h-100 post-61958 post type-post status-publish format-standard has-post-thumbnail hentry category-announcements category-enterprise"> <div class="card-image" > <a data-event-container="postCardThumbnail" data-event-component="image" data-label="Post Thumbnail" data-uuid="3dcbb290128a3de9d4d1396e47192357" data-event="clicked" data-schema-version="1" aria-label="Best practices for generating AI prompts " href="https://www.atlassian.com/blog/announcements/best-practices-for-generating-ai-prompts" > <img width="192" height="192" src="https://atlassianblog.wpengine.com/wp-content/uploads/2024/06/abf2459d-d872-4d0a-9ca5-ee926109257d-1-192x192.png" class="card-img-top wp-post-image" alt="" decoding="async" srcset="https://atlassianblog.wpengine.com/wp-content/uploads/2024/06/abf2459d-d872-4d0a-9ca5-ee926109257d-1-192x192.png 192w, https://atlassianblog.wpengine.com/wp-content/uploads/2024/06/abf2459d-d872-4d0a-9ca5-ee926109257d-1-400x400.png 400w" sizes="(max-width: 192px) 100vw, 192px" /> </a> </div> <div class="card-body"> <div class="entry-category"> <span class="post-category "> <a href="https://www.atlassian.com/blog/announcements" data-event-container="postCategory" data-event-component="link" data-label="Company News" data-uuid="11895" data-event="clicked" data-schema-version="1">Company News</a> </span> </div> <h4 class="entry-title card-title "> <a data-event-container="postTitle" data-event-component="link" data-label="Best practices for generating AI prompts " data-uuid="041dbec38efff68a6060115e91e804fd" data-event="clicked" data-schema-version="1" href="https://www.atlassian.com/blog/announcements/best-practices-for-generating-ai-prompts" rel="bookmark" > Best practices for generating AI prompts </a> </h4> </div> </article> </div> <div class="grid-column col-md-6"> <article id="post-61803-footer-related" class="card card-300x118 h-100 post-61803 post type-post status-publish format-standard has-post-thumbnail hentry category-announcements category-enterprise"> <div class="card-image" > <a data-event-container="postCardThumbnail" data-event-component="image" data-label="Post Thumbnail" data-uuid="80f5a921c3eb62480df127a6dadc300d" data-event="clicked" data-schema-version="1" aria-label="Harness the Power of AI Editing Across Atlassian Products" href="https://www.atlassian.com/blog/announcements/ai-editing-atlassian-products" > <img width="192" height="192" src="https://atlassianblog.wpengine.com/wp-content/uploads/2024/06/abf2459d-d872-4d0a-9ca5-ee926109257d-192x192.png" class="card-img-top wp-post-image" alt="" decoding="async" srcset="https://atlassianblog.wpengine.com/wp-content/uploads/2024/06/abf2459d-d872-4d0a-9ca5-ee926109257d-192x192.png 192w, https://atlassianblog.wpengine.com/wp-content/uploads/2024/06/abf2459d-d872-4d0a-9ca5-ee926109257d-400x400.png 400w" sizes="(max-width: 192px) 100vw, 192px" /> </a> </div> <div class="card-body"> <div class="entry-category"> <span class="post-category "> <a href="https://www.atlassian.com/blog/announcements" data-event-container="postCategory" data-event-component="link" data-label="Company News" data-uuid="11895" data-event="clicked" data-schema-version="1">Company News</a> </span> </div> <h4 class="entry-title card-title "> <a data-event-container="postTitle" data-event-component="link" data-label="Harness the Power of AI Editing Across Atlassian Products" data-uuid="8e37ec653660a8116064745a964e5d3e" data-event="clicked" data-schema-version="1" href="https://www.atlassian.com/blog/announcements/ai-editing-atlassian-products" rel="bookmark" > Harness the Power of AI Editing Across Atlassian Products </a> </h4> </div> </article> </div> </div> </section> </div> </div> </div> </div> </div> <div class="more-collections"> <div class="container"> <div class="row"> <div class="col"> <h4 class="post-footer-label">More Collections</h4> </div> </div> </div> <section class="group-collections-grid"> <div class="container"> <div class="row"> <div class="col-12"> <div class="group-collections-carousel owl-carousel"> <div class="grid-item item"> <div class="card rich collection h-100 has-image post-53288 post type-post status-publish format-standard hentry category-enterprise category-jira-align" style="background-image: url( https://atlassianblog.wpengine.com/wp-content/uploads/2023/01/a-new-formula-for-finding-happiness-within-yourself_320x320-1-600x640.jpg );"> <a aria-labelledby="entry_cat67be8e84a2a9e card_title67be8e84a2a9f" aria-describedby="collection_text67be8e84a2aa0" data-event-container="collectionCard" data-event-component="link" data-label="Wellbeing | Well-doing" data-uuid="12970" data-event="clicked" data-schema-version="1" class="collection-link" href="https://www.atlassian.com/blog/collections/wellbeing-at-work" > <div class="card-body"> <div class="entry-category"> <span class="collection-label" aria-hidden="true"> Collection </span> </div> <h3 class="card-title collection-title h2"> Wellbeing | Well-doing </h3> <p class="collection-text">Strategies for individuals and leaders to cultivate a flexible, balanced, and inclusive work life.</p> </div> <div class="card-footer" aria-hidden="true"> View Collection </div> </a> </div> </div> <div class="grid-item item"> <div class="card rich collection h-100 has-image post-53288 post type-post status-publish format-standard hentry category-enterprise category-jira-align" style="background-image: url( https://atlassianblog.wpengine.com/wp-content/uploads/2023/01/team-tour-kit-of-parts-1201x1002-7969be6-600x960.jpg );"> <a aria-labelledby="entry_cat67be8e84a33f3 card_title67be8e84a33f4" aria-describedby="collection_text67be8e84a33f5" data-event-container="collectionCard" data-event-component="link" data-label="Ways of Working" data-uuid="12971" data-event="clicked" data-schema-version="1" class="collection-link" href="https://www.atlassian.com/blog/collections/ways-of-working" > <div class="card-body"> <div class="entry-category"> <span class="collection-label" aria-hidden="true"> Collection </span> </div> <h3 class="card-title collection-title h2"> Ways of Working </h3> <p class="collection-text">How you work is just as important as the work you're doing.</p> </div> <div class="card-footer" aria-hidden="true"> View Collection </div> </a> </div> </div> <div class="grid-item item"> <div class="card rich collection h-100 has-image post-53288 post type-post status-publish format-standard hentry category-enterprise category-jira-align" style="background-image: url( https://atlassianblog.wpengine.com/wp-content/uploads/2023/01/mb-personalities_320x320@2x-600x641.png );"> <a aria-labelledby="entry_cat67be8e84a38b3 card_title67be8e84a38b4" aria-describedby="collection_text67be8e84a38b5" data-event-container="collectionCard" data-event-component="link" data-label="Your Personality at Work" data-uuid="12972" data-event="clicked" data-schema-version="1" class="collection-link" href="https://www.atlassian.com/blog/collections/personality-at-work" > <div class="card-body"> <div class="entry-category"> <span class="collection-label" aria-hidden="true"> Collection </span> </div> <h3 class="card-title collection-title h2"> Your Personality at Work </h3> <p class="collection-text">Navigating and celebrating the complexities of our individuality.</p> </div> <div class="card-footer" aria-hidden="true"> View Collection </div> </a> </div> </div> </div> </div> </div> </div> </section> </div> </footer> <div class="post-header-scrolled"> <progress aria-hidden="true" class="post-progress" value="0"></progress> <div class="post-header-scrolled-grid"> <div class="post-header-title"> <h4>VSM for banking: Creating magic for customers by prioritizing value</h4> </div> <div class="post-header-subscribe"> <div class="menu-subscribe-container"><ul id="subscribe-menu-post" class="menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-42251"><a href="#" data-toggle="modal" data-target="#atlassian-modal" data-event-container="subscribe" data-event-component="link" data-label="Subscribe" data-uuid="ad96f4fde8863234742f428d8a544f6b" data-event="clicked" data-schema-version="1">Subscribe</a></li> </ul></div> </div> <div class="post-header-social"> <ul class="social-media-list"> <li> <a data-event-container="postHeadersocialMediaList" data-event-component="image" data-label="Facebook" data-uuid="7f55e7e4233989aca74556cd54eaf4c3" data-event="clicked" data-schema-version="1" href="https://www.facebook.com/sharer/sharer.php?u=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking" class="social-popup social-icon facebook" > <span class="screen-reader-text">Facebook</span> </a> </li> <li> <a data-event-container="postHeadersocialMediaList" data-event-component="image" data-label="Twitter" data-uuid="122496119cd573fd21cfb0f8570933a8" data-event="clicked" data-schema-version="1" href="https://twitter.com/intent/tweet?text=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking" class="social-popup social-icon twitter" > <span class="screen-reader-text">Twitter</span> </a> </li> <li> <a data-event-container="postHeadersocialMediaList" data-event-component="image" data-label="Linkedin" data-uuid="df31f65e3bc1afe30900e5bfea202e5a" data-event="clicked" data-schema-version="1" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking&title=VSM%20for%20banking:%20Creating%20magic%20for%20customers%20by%20prioritizing%20value" class="social-popup social-icon linkedin" > <span class="screen-reader-text">Linkedin</span> </a> </li> <li> <a data-event-container="postHeadersocialMediaList" data-event-component="image" data-label="Pocket" data-uuid="1e8b1daa0793d75435f288d3cbf26759" data-event="clicked" data-schema-version="1" href="https://getpocket.com/save?url=https://www.atlassian.com/blog/enterprise/accenture-vsm-banking&title=VSM%20for%20banking:%20Creating%20magic%20for%20customers%20by%20prioritizing%20value" class="social-popup social-icon pocket" > <span class="screen-reader-text">Pocket</span> </a> </li> <li> <a data-event-container="postHeadersocialMediaList" data-event-component="image" data-label="Email" data-uuid="aa1a21c0ae2d8e9f817b4a59d26f211b" data-event="clicked" data-schema-version="1" href="mailto:someone@example.com?subject=I%20thought%20you'd%20like%20this%20article%20by%20Atlassian&body=VSM%20for%20banking:%20Creating%20magic%20for%20customers%20by%20prioritizing%20value%0D%0Ahttps://www.atlassian.com/blog/enterprise/accenture-vsm-banking" class="social-icon email" > <span class="screen-reader-text">Email</span> </a> </li> </ul> </div> </div> </div> </article> </main> </div> </div> <footer class="footer-main"> <div class="container"> <div class="footer-top"> <div id="atlassian_subscribe_widget-4" class="widget atlassian-subscribe-widget"> <div class="subscribe-widget"> <div class="card-body"> <header class="subscribe-widget-header"> <span class="subscribe-label">Join over 150,000 working professionals</span> <img class="subscribe-image" src="https://atlassianblog.wpengine.com/wp-content/themes/atlassianblogs/assets/images/worklife-white.svg" alt="Work Life by Atlassian" /> </header> <div class="card-text"> <p>By <a href="https://atlassian.com" class="footer-logo-link"><span class="screen-reader-text">Atlassian</span></a></p> </div> <div class="card-callout"> <p>Culture, tech, teams, and tips, delivered twice a month</p> </div> <div class="card-button"> <button data-event-container="subscribeWidget" data-event-component="button" data-label="Sign me up!" data-uuid="8678b3962b8e2bc3f39f3cc2b7fd88d4" data-event="clicked" data-schema-version="1" type="button" class="button button__primary--yellow" data-toggle="modal" data-target="#atlassian-modal" > Sign me up! </button> </div> </div> </div> </div> </div> <div class="footer-bottom"> <div class="menu-links-container"><ul id="footer-menu" class="nav navbar-nav"><li id="menu-item-35191" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-35191"><a href="https://atlassian.com" data-event-container="links" data-event-component="link" data-label="Atlassian.com" data-uuid="9267967357866cc662353f695a812366" data-event="clicked" data-schema-version="1">Atlassian.com</a></li> <li id="menu-item-35192" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-35192"><a href="https://www.atlassian.com/legal/customer-agreement" data-event-container="links" data-event-component="link" data-label="Terms of Use" data-uuid="3b85d684d1802dbf1bb05742c75f106f" data-event="clicked" data-schema-version="1">Terms of Use</a></li> <li id="menu-item-35193" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-35193"><a href="https://www.atlassian.com/legal/privacy-policy" data-event-container="links" data-event-component="link" data-label="Privacy Policy" data-uuid="8e1da51d53ab1992ceebd4f81ac8de1b" data-event="clicked" data-schema-version="1">Privacy Policy</a></li> <li id="menu-item-54122" class="atl-policy-link atl-policy-link-text atl-policy-link-container menu-item menu-item-type-custom menu-item-object-custom menu-item-54122"><a href="https://www.atlassian.com/legal/privacy-policy#additional-disclosures-for-ca-residents" data-event-container="links" data-event-component="link" data-label="Notice at Collection" data-uuid="e9dd1c49cc0ac866f54eb500eb0c6a52" data-event="clicked" data-schema-version="1">Notice at Collection</a></li> <li class="menu-item copyright">Copyright © 2025 Atlassian</li></ul></div> </div> </div> </footer> </div> <div class="modal fade" id="atlassian-modal"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close" data-event-container="modal" data-event-component="button" data-label="Close Modal" data-uuid="5b8f923808787e8951dfce7a535aec13" > <span aria-hidden="true"><i class="icon-close"></i></span> </button> </div> <div class="modal-body"> <div id="consenthub-form-wrapper"> <div class="card-body text-center"> <form method="post" enctype="multipart/form-data" id="consenthub-form"> <input type="hidden" name="action" value="atlassian_blog_process_consenthub" /> <header class="form-heading"> <span class="subscribe-label">Subscribe to Work Life</span> <h3 class="form-description">Advice, stories, and expertise about work life today.</h3> </header> <div id="consenthub_error_msg"></div> <div class="form-body"> <label class="sr-only" for="consenthub_email" >Email<span class="gfield_required">*</span></label> <div class="form-input-container form-input-container-email"> <input name="consenthub_email" id="consenthub_email" type="text" value="" class="large" tabindex="5" placeholder="Email Address" aria-required="true" aria-invalid="false" /> </div> </div> <div class="form-footer"> <input type="hidden" id="consenthub_key" value="atlassian.atlassianBlog" /> <input type="hidden" id="consenthub_success_msg" value="We know your inbox is protected space, so we promise to send only the good stuff, twice a month." /> <input type="submit" id="consenthub_form_submit" class="button button__primary--yellow" value="Subscribe" tabindex="6" /> </div> </form> </div> </div> </div> </div> </div> </div> <script type="text/javascript" id="code-prettify-js-before"> /* <![CDATA[ */ var codePrettifyLoaderBaseUrl = "https:\/\/atlassianblog.wpengine.com\/wp-content\/plugins\/code-prettify\/prettify"; /* ]]> */ </script> <script type="text/javascript" src="https://atlassianblog.wpengine.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" id="atlassian-components-script-js-extra"> /* <![CDATA[ */ var consenthub_settings = {"ajaxurl":"https:\/\/atlassianblog.wpengine.com\/wp-admin\/admin-ajax.php","error_msg":"Please enter a valid email address","fail_msg":"An error occurred when submitting your information. Please try again later.","configurl":"https:\/\/preferences.atlassian.com\/rest\/forms\/config","formurl":"https:\/\/www.atlassian.com\/blog\/enterprise\/accenture-vsm-banking","submiturl":"https:\/\/www.atlassian.com\/endpoint\/preferencesV2\/update"}; /* ]]> */ </script> <script type="text/javascript" id="atlassianblogs-script-js-extra"> /* <![CDATA[ */ var atlassian_banner_cookie = [""]; var search_url_base = {"url":"https:\/\/www.atlassian.com\/blog\/search"}; var current = {"url":"https:\/\/www.atlassian.com\/blog\/enterprise\/accenture-vsm-banking"}; var home_url_base = {"url":"https:\/\/atlassianblog.wpengine.com\/"}; /* ]]> */ </script> <script type="text/javascript" src="https://atl-global.atlassian.com/js/atl-global.min.js?ver=1.0" id="segment-io-script-js"></script> <script type="text/javascript" src="https://stats.wp.com/e-202509.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"241342263\",\"post\":\"53288\",\"tz\":\"-8\",\"srv\":\"atlassianblog.wpengine.com\",\"j\":\"1:14.2.1\"}") ]); _stq.push([ "clickTrackerInit", "241342263", "53288" ]); /* ]]> */ </script> <script> ace.analytics.Initializer.initWithPageAnalytics('kiv6wyh2nw'); </script> <script defer src="https://atlassianblog.wpengine.com/wp-content/cache/autoptimize/js/autoptimize_d051367b3dad65d7a6c782bb4dff238f.js"></script></body> </html>