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We never started NewsCred to get out of it. In fact, my cofounders and I often used the expression "Let's build an enduring, profitable company of real consequence." To me, that kind of consequential company could take a life time to build. And I know for many of our supporters, especially family members, the last twelve years must have felt like a lifetime! But I'm really proud to announce that we have reached an exciting milestone in our journey today. We're announcing the sale of our Content Studio, Marketplace and associated services business."/> <meta name="dc.relation" content="https://welcomesoftware.com/insights/founders-perspective-newscred/"/> <meta name="dc.source" content="https://welcomesoftware.com/"/> <meta name="dc.language" content="en_US"/> <meta name="description" content="I always found it strange when people asked me the question "What's your exit strategy?" We never started NewsCred to get out of it. In fact, my cofounders and I often used the expression "Let's build an enduring, profitable company of real consequence." To me, that kind of consequential company could take a life time to build. And I know for many of our supporters, especially family members, the last twelve years must have felt like a lifetime! But I'm really proud to announce that we have reached an exciting milestone in our journey today. We're announcing the sale of our Content Studio, Marketplace and associated services business."/> <meta name="robots" content="index, follow"/> <meta name="googlebot" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"/> <meta name="bingbot" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"/> <link rel="canonical" href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/insights/founders-perspective-newscred/"/> <meta name="author" content="Welcome"> <meta property="og:url" content="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/insights/founders-perspective-newscred/"/> <meta property="og:site_name" content="Welcome Software"/> <meta property="og:locale" content="en_US"/> <meta property="og:type" content="article"/> <meta property="article:author" content="https://www.facebook.com/WelcomeSoftware"/> <meta property="article:publisher" content="https://www.facebook.com/WelcomeSoftware"/> <meta property="article:section" content="Blog"/> <meta property="article:tag" content="Uncategorized"/> <meta property="og:title" content="Founder's Perspective: What this Milestone Means for NewsCred"/> <meta property="og:description" content="I always found it strange when people asked me the question "What's your exit strategy?" We never started NewsCred to get out of it. In fact, my cofounders and I often used the expression "Let's build an enduring, profitable company of real consequence." To me, that kind of consequential company could take a life time to build. And I know for many of our supporters, especially family members, the last twelve years must have felt like a lifetime! But I'm really proud to announce that we have reached an exciting milestone in our journey today. We're announcing the sale of our Content Studio, Marketplace and associated services business."/> <meta property="og:image" content="https://web.archive.org/web/20211021024342im_/https://images4.newscred.com/Zz02Yzg5YmY0YmQwZjcxMWVhYjVjZjBhN2QwMmQ4NjY2Mw=="/> <meta property="og:image:secure_url" content="https://images4.newscred.com/Zz02Yzg5YmY0YmQwZjcxMWVhYjVjZjBhN2QwMmQ4NjY2Mw=="/> <meta name="twitter:card" content="summary"/> <meta name="twitter:site" content="@WelcomeSW"/> <meta name="twitter:creator" content="@WelcomeSW"/> <meta name="twitter:title" content="Founder's Perspective: What this Milestone Means for NewsCred"/> <meta name="twitter:description" content="I always found it strange when people asked me the question "What's your exit strategy?" We never started NewsCred to get out of it. In fact, my cofounders and I often used the expression "Let's build an enduring, profitable company of real consequence." To me, that kind of consequential company could take a life time to build. And I know for many of our supporters, especially family members, the last twelve years must have felt like a lifetime! But I'm really proud to announce that we have reached an exciting milestone in our journey today. 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">OVERVIEW</p> </div> </div> <div class="elementor-element elementor-element-744c353 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="744c353" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/take-a-tour/"> <span class="elementor-icon-list-text">Take a Tour</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/compare/"> <span class="elementor-icon-list-text">Compare Us</span> </a> </li> <li class="elementor-icon-list-item"> <a 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class="elementor-section elementor-inner-section elementor-element elementor-element-8474876 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8474876" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d451ae4" data-id="d451ae4" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1b96f09 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="1b96f09" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/marketing-calendar/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><g fill="#000" fill-rule="nonzero" transform="translate(14 15)"><rect width="8" height="8" x="9" y="31" rx="1"></rect><rect width="8" height="8" x="9" y="21" rx="1"></rect><rect width="8" height="8" x="19" y="31" rx="1"></rect><rect width="8" height="8" x="19" y="21" rx="1"></rect><rect width="8" height="8" x="29" y="21" rx="1"></rect><path d="M11,10 C10.4477153,10 10,9.55228475 10,9 L10,1 C10,0.44771525 10.4477153,0 11,0 C11.5522847,0 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</div> <div class="elementor-element elementor-element-03c9939 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="03c9939" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/campaigns/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" 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and markets </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-2ec0ce6 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="2ec0ce6" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/work-requests/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><g fill="#000" fill-rule="nonzero" 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elementor-content-item"> Work Requests </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Collect and intelligently route marketing requests </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-c529c7d elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="c529c7d" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/tasks-workflows/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g 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class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Customize workflows for all marketing activities </div> </div> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4851f74" data-id="4851f74" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-0cabc10 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="0cabc10" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/asset-management/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-1.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="migration" transform="translate(13.000000, 15.000000)" fill="#000000" fill-rule="nonzero"><path d="M39.7918916,14.1930624 C38.3915937,5.87455545 31.1087922,-0.162767019 22.6748846,0.0033455345 C14.240977,0.169458088 7.20155121,6.48886827 6.12989158,14.8560624 C1.74017165,16.6901253 -0.7431445,21.3692054 0.19819286,26.0326067 C1.13953022,30.696008 5.24344736,34.0454129 10.0008916,34.0330964 L22.0008916,34.0330964 L22.0008916,27.0330624 L17.0008916,27.0330624 C16.6086394,27.0330553 16.2526129,26.8037206 16.0904114,26.4465757 C15.9282099,26.0894308 15.9897896,25.6704353 16.2478916,25.3750624 L23.2478916,17.3750624 C23.4426921,17.1663398 23.7153879,17.0478362 24.0008916,17.0478362 C24.2863953,17.0478362 24.5590911,17.1663398 24.7538916,17.3750624 L31.7538916,25.3750624 C32.0119935,25.6704353 32.0735732,26.0894308 31.9113717,26.4465757 C31.7491702,26.8037206 31.3931438,27.0330553 31.0008916,27.0330624 L26.0008916,27.0330624 L26.0008916,34.0330964 L38.0008916,34.0330964 C43.1789265,34.0378984 47.5041934,30.0891998 47.9697331,24.9321327 C48.4352728,19.7750655 44.8870824,15.1156128 39.7918916,14.1930624 Z" id="Path"></path><path d="M22.0008916,34.0330624 L22.0008916,42.0330624 C22.0008916,43.1376319 22.8963221,44.0330624 24.0008916,44.0330624 C25.1054611,44.0330624 26.0008916,43.1376319 26.0008916,42.0330624 L26.0008916,34.0330624 L22.0008916,34.0330624 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Asset Management </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Organize marketing assets in one central hub </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-15c81ea elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="15c81ea" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/content-editor/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><g fill="#000" fill-rule="nonzero" transform="translate(15 15)"><path d="M37,26 C36.4477153,26 36,26.4477153 36,27 L36,42 L2,42 L2,8 L17,8 C17.5522847,8 18,7.55228475 18,7 C18,6.44771525 17.5522847,6 17,6 L1,6 C0.44771525,6 0,6.44771525 0,7 L0,43 C0,43.5522847 0.44771525,44 1,44 L37,44 C37.5522847,44 38,43.5522847 38,43 L38,27 C38,26.4477153 37.5522847,26 37,26 Z"></path><path d="M29.586 6L13.293 22.293C13.1758457 22.4100559 13.0895974 22.5543756 13.042 22.713L10.042 32.713C9.93640802 33.0653057 10.0327278 33.4471396 10.2927941 33.7072059 10.5528604 33.9672722 10.9346943 34.063592 11.287 33.958L21.287 30.958C21.4456244 30.9104026 21.5899441 30.8241543 21.707 30.707L38 14.414 29.586 6zM43.707 7.293L36.707.293C36.3165001-.0973819383 35.6834999-.0973819383 35.293.293L31 4.586 39.414 13 43.707 8.707C44.0973819 8.31650015 44.0973819 7.68349985 43.707 7.293z"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Content Editor </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Produce powerful content with multi-format editors </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-03e2683 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="03e2683" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/performance-analytics/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><path fill="#000" fill-rule="nonzero" d="M27 26L19 26C18.448 26 18 26.448 18 27L18 45C18 45.552 18.448 46 19 46L27 46C27.552 46 28 45.552 28 45L28 27C28 26.448 27.552 26 27 26zM9 36L1 36C.448 36 0 36.448 0 37L0 45C0 45.552.448 46 1 46L9 46C9.552 46 10 45.552 10 45L10 37C10 36.448 9.552 36 9 36zM45 16L37 16C36.448 16 36 16.448 36 17L36 45C36 45.552 36.448 46 37 46L45 46C45.552 46 46 45.552 46 45L46 17C46 16.448 45.552 16 45 16zM23.707 15.707L36 3.414 36 10C36 10.552 36.448 11 37 11 37.552 11 38 10.552 38 10L38 1C38 .448 37.552 0 37 0L28 0C27.448 0 27 .448 27 1 27 1.552 27.448 2 28 2L34.586 2 23 13.586 15.707 6.293C15.316 5.902 14.684 5.902 14.293 6.293L4.293 16.293 5.707 17.707 15 8.414 22.293 15.707C22.684 16.098 23.316 16.098 23.707 15.707z" transform="translate(14 14)"></path></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Performance Analytics </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Demonstrate results and surface actionable insights </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-dc69619 elementor-widget-mobile__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button" data-id="dc69619" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/features/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-right"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 15 14"><g fill="none" fill-rule="evenodd"><g transform="translate(-693 -2682)" fill="currentColor"><g transform="translate(416 2660)"><g transform="translate(32 16)"><path d="m253.27 19.67c0.008344-0.0065928 6.6477-6.473 6.6477-6.473 0.054832-0.053518 0.08185-0.1241 0.08185-0.19391l-0.001192-0.0034903c3.97e-4 -0.0011634 0.001192-0.0023269 0.001192-0.0023269 0-0.071745-0.027018-0.14194-0.08185-0.19546 0 0-6.6394-6.4668-6.6477-6.473-0.27456-0.20399-0.61308-0.32925-0.98458-0.32925-0.90234 0-1.6342 0.71396-1.6342 1.5947 0 0.51307 0.2523 0.9641 0.63732 1.2561l2.5858 2.5235s-7.1452-0.006205-7.2064-0.006205c-0.92141 0-1.6684 0.72909-1.6684 1.6284 0 0 3.97e-4 0.0023269 3.97e-4 0.0034903l-3.97e-4 0.0034903c0 0.89895 0.74698 1.628 1.6684 1.628 0.061189 0 7.2064-0.0062049 7.2064-0.0062049l-2.5858 2.5239c-0.38501 0.29163-0.63732 0.74266-0.63732 1.2553 0 0.88111 0.73188 1.5955 1.6342 1.5955 0.3715 0 0.71003-0.12604 0.98458-0.32964"></path></g></g></g></g></svg> </span> <span class="elementor-button-text">See All Features</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11ecb99" data-id="11ecb99" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0264199 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0264199" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ded0239" data-id="ded0239" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4acae72 elementor-widget elementor-widget-image" data-id="4acae72" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <img width="1" height="1" src="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/02/lets-roll-outline.svg" class="attachment-large size-large" alt="" loading="lazy"/> </div> </div> </div> <div class="elementor-element elementor-element-098ac13 elementor-widget elementor-widget-heading" data-id="098ac13" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Want us to show you around?</h2> </div> </div> <div class="elementor-element elementor-element-56fa0e2 elementor-align-center elementor-widget elementor-widget-button" data-id="56fa0e2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/demo-request/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-right"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">Get a demo</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div></li> <li id="jet-menu-item-5669" class="jet-menu-item jet-menu-item-type-custom jet-menu-item-object-custom jet-has-roll-up jet-mega-menu-item jet-regular-item jet-menu-item-has-children jet-menu-item-5669"><a href="#" class="top-level-link"><div class="jet-menu-item-wrapper"><div class="jet-menu-title">Solutions</div><i class="jet-dropdown-arrow fa fa-angle-down"></i></div></a><div class="jet-sub-mega-menu" data-template-id="5670"> <div data-elementor-type="wp-post" data-elementor-id="5670" class="elementor elementor-5670" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-8e6e52c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="8e6e52c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b9b670" data-id="9b9b670" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-bdf0875 elementor-widget elementor-widget-template" data-id="bdf0875" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="header" data-elementor-id="2879" class="elementor elementor-2879 elementor-location-header" data-elementor-settings="[]"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-cc8ca17 elementor-section-stretched elementor-section-items-top elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="cc8ca17" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5742e3e" data-id="5742e3e" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-42f519b elementor-widget elementor-widget-heading" data-id="42f519b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TEAMS</p> </div> </div> <div class="elementor-element elementor-element-1aa27b5 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="1aa27b5" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/content-marketing/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><g fill="#000" fill-rule="nonzero" transform="translate(15 15)"><path d="M37,26 C36.4477153,26 36,26.4477153 36,27 L36,42 L2,42 L2,8 L17,8 C17.5522847,8 18,7.55228475 18,7 C18,6.44771525 17.5522847,6 17,6 L1,6 C0.44771525,6 0,6.44771525 0,7 L0,43 C0,43.5522847 0.44771525,44 1,44 L37,44 C37.5522847,44 38,43.5522847 38,43 L38,27 C38,26.4477153 37.5522847,26 37,26 Z"></path><path d="M29.586 6L13.293 22.293C13.1758457 22.4100559 13.0895974 22.5543756 13.042 22.713L10.042 32.713C9.93640802 33.0653057 10.0327278 33.4471396 10.2927941 33.7072059 10.5528604 33.9672722 10.9346943 34.063592 11.287 33.958L21.287 30.958C21.4456244 30.9104026 21.5899441 30.8241543 21.707 30.707L38 14.414 29.586 6zM43.707 7.293L36.707.293C36.3165001-.0973819383 35.6834999-.0973819383 35.293.293L31 4.586 39.414 13 43.707 8.707C44.0973819 8.31650015 44.0973819 7.68349985 43.707 7.293z"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Content Marketing </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Optimize your content creation processes </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-fa78cc4 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="fa78cc4" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/marketing-communications/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_send</title><g id="Icon_send" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-1.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="send-(1)" transform="translate(15.000000, 14.000000)" fill="#000000" fill-rule="nonzero"><path d="M43.9797278,0.824106446 C43.9754181,0.793056429 43.9690711,0.762323447 43.9607278,0.732106446 C43.9324821,0.619989083 43.8847565,0.513706581 43.8197278,0.418106446 L43.8147278,0.408106446 C43.8077278,0.397106446 43.7947278,0.392106446 43.7867278,0.382106446 C43.7458767,0.326382046 43.6996552,0.274801478 43.6487278,0.228106446 C43.6217278,0.206106446 43.5897278,0.193106446 43.5617278,0.173106446 C43.5337278,0.153106446 43.5097278,0.138106446 43.4807278,0.122106446 C43.3844916,0.0668370912 43.2797265,0.0279726256 43.1707278,0.00710644569 C43.1567278,0.00710644569 43.1427278,0.00710644569 43.1297278,0.00710644569 C43.0298344,-0.00477679808 42.9287293,-0.00174364541 42.8297278,0.0161064457 C42.7959819,0.0222776423 42.7625988,0.0302896039 42.7297278,0.0401064457 C42.7017278,0.0481064457 42.6727278,0.0491064457 42.6447278,0.0591064457 L0.644727817,16.0591064 C0.299091039,16.1904795 0.0541568496,16.5018578 0.00788125065,16.8687123 C-0.0383943483,17.2355668 0.1215422,17.598016 0.423727817,17.8111064 L6.54472782,22.1321064 L27.0527278,12.5251064 L10.0027278,24.5701064 L10.0027278,39.9921064 C10.0040007,40.3769938 10.2260545,40.726991 10.5737278,40.8921064 C10.7073335,40.9574307 10.8540083,40.9916206 11.0027278,40.9921064 C11.2334833,40.9920636 11.4571231,40.9122175 11.6357278,40.7661064 L21.5027278,32.6921064 L34.4217278,41.8111064 C34.5918883,41.9303327 34.7949605,41.9935961 35.0027278,41.9921322 C35.4779964,41.9921322 35.8876741,41.6577727 35.9827278,41.1921064 L43.9827278,1.19210645 C43.9832707,1.18545083 43.9832707,1.17876206 43.9827278,1.17210645 C43.9827278,1.15110645 43.9827278,1.13010645 43.9827278,1.10910645 C43.9956502,1.01446965 43.9946395,0.918450254 43.9797278,0.824106446 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Marketing Communications </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Deliver exceptional experiences to every channel, every time </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-ee26727 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="ee26727" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/creative-services/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_calendar-event-create</title><g id="Icon_calendar-event-create" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-2.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="Group" transform="translate(14.000000, 15.000000)" fill="#000000" fill-rule="nonzero"><path d="M39.4,10.1 C37.4,9.1 35.3,8.7 33.1,8.7 C30,8.7 27.3,9.6 24.8,10.4 C23,11 21.4,11.5 20.1,11.5 C19.1,11.5 18.4,11.2 17.8,10.5 C17.4,10 17.7,8.9 18,7.8 C18.5,6.2 19.1,4.2 17.8,2.5 C17,1.5 15.7,0.9 14.1,0.9 C12.6,0.9 11,1.4 9.7,2.3 C3.7,6.5 0,13.5 0,21 C0,33.7 10.3,44 23,44 C33.2,44 42.3,37.1 45.1,27.2 C45.5,25.9 48.1,14.4 39.4,10.1 Z M6,21 C6,19.3 7.3,18 9,18 C10.7,18 12,19.3 12,21 C12,22.7 10.7,24 9,24 C7.3,24 6,22.7 6,21 Z M14,34 C12.3,34 11,32.7 11,31 C11,29.3 12.3,28 14,28 C15.7,28 17,29.3 17,31 C17,32.7 15.7,34 14,34 Z M25,38 C23.3,38 22,36.7 22,35 C22,33.3 23.3,32 25,32 C26.7,32 28,33.3 28,35 C28,36.7 26.7,38 25,38 Z M33,26 C30.2,26 28,23.8 28,21 C28,18.2 30.2,16 33,16 C35.8,16 38,18.2 38,21 C38,23.8 35.8,26 33,26 Z" id="Shape"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Creative Services </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Seamless workflows for creative teams </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-5aae2b9 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="5aae2b9" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/marketing-operations-team-solutions-for-organizing-your-martech-stack/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-1.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="content-360deg" transform="translate(14.000000, 14.000000)" fill="#000000" fill-rule="nonzero"><path d="M46,23 C46,18.06 41.358,13.849 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34.777,29.894 35.476,29.588 C35.827597,27.4096707 36.0028324,25.2065201 36,23 C36.0112531,19.9898928 35.6801252,16.988271 35.013,14.053 C40.4,16.067 44,19.357 44,23 C44,28.963 34.383,34.0001313 23,34.0001313 C19.7226559,34.0088376 16.4593622,33.571489 13.3,32.7 C12.428511,29.5406378 11.9911624,26.2773441 11.9998687,23 L11.9998687,23 Z" id="Shape"></path><circle id="Oval" cx="23" cy="23" r="6"></circle></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Marketing Operations </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Your all-in-one martech solution to unify people, tech, and data </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-a6a307c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a6a307c" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/team-solutions/"> <span class="elementor-icon-list-text">View all team solutions ➔</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-51030d7" data-id="51030d7" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b155d89 elementor-widget elementor-widget-heading" data-id="b155d89" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">USE CASES</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0d0ae0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d0ae0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-170d988" data-id="170d988" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-a2aeeaa elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="a2aeeaa" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/campaign-planning-execution/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><g fill="#000" fill-rule="nonzero" transform="translate(14 15)"><path d="M29 29L24 29 24 24C24 23.4477153 23.5522847 23 23 23 22.4477153 23 22 23.4477153 22 24L22 29 17 29C16.4477153 29 16 29.4477153 16 30 16 30.5522847 16.4477153 31 17 31L22 31 22 36C22 36.5522847 22.4477153 37 23 37 23.5522847 37 24 36.5522847 24 36L24 31 29 31C29.5522847 31 30 30.5522847 30 30 30 29.4477153 29.5522847 29 29 29zM11 10C10.4477153 10 10 9.55228475 10 9L10 1C10 .44771525 10.4477153 0 11 0 11.5522847 0 12 .44771525 12 1L12 9C12 9.55228475 11.5522847 10 11 10z"></path><path d="M43,4 L38,4 L38,9 C38,10.6568542 36.6568542,12 35,12 C33.3431458,12 32,10.6568542 32,9 L32,4 L14,4 L14,9 C14,10.6568542 12.6568542,12 11,12 C9.34314575,12 8,10.6568542 8,9 L8,4 L3,4 C1.34314575,4 0,5.34314575 0,7 L0,42 C0,43.6568542 1.34314575,45 3,45 L43,45 C44.6568542,45 46,43.6568542 46,42 L46,7 C46,5.34314575 44.6568542,4 43,4 Z M44,42 C44,42.5522847 43.5522847,43 43,43 L3,43 C2.44771525,43 2,42.5522847 2,42 L2,17 L44,17 L44,42 Z"></path><path d="M35,10 C35.5522847,10 36,9.55228475 36,9 L36,1 C36,0.44771525 35.5522847,0 35,0 C34.4477153,0 34,0.44771525 34,1 L34,9 C34,9.55228475 34.4477153,10 35,10 Z"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Campaign Planning & Execution </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Easily align teams to plans and manage shifting priorities </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-3e36e31 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="3e36e31" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/intake-resource-management/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><g fill="#000" fill-rule="nonzero" transform="translate(17 14)"><path d="M38,5 L32,5 L32,9 L35,9 C35.552,9 36,9.448 36,10 L36,41 C36,41.552 35.552,42 35,42 L5,42 C4.448,42 4,41.552 4,41 L4,10 C4,9.448 4.448,9 5,9 L8,9 L8,5 L2,5 C0.895,5 0,5.895 0,7 L0,44 C0,45.105 0.895,46 2,46 L38,46 C39.105,46 40,45.105 40,44 L40,7 C40,5.895 39.105,5 38,5 Z"></path><path d="M29 5L25 5C25 2.239 22.761 0 20 0 17.239 0 15 2.239 15 5L11 5C10.448 5 10 5.448 10 6L10 11C10 11.552 10.448 12 11 12L29 12C29.552 12 30 11.552 30 11L30 6C30 5.448 29.552 5 29 5zM20 7C18.895 7 18 6.105 18 5 18 3.895 18.895 3 20 3 21.105 3 22 3.895 22 5 22 6.105 21.105 7 20 7zM18 32C17.744 32 17.488 31.902 17.293 31.707L12.293 26.707C11.902 26.316 11.902 25.684 12.293 25.293 12.684 24.902 13.316 24.902 13.707 25.293L18 29.586 26.293 21.293C26.684 20.902 27.316 20.902 27.707 21.293 28.098 21.684 28.098 22.316 27.707 22.707L18.707 31.707C18.512 31.902 18.256 32 18 32z"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Intake & Resource Management </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Intelligently route work and balance workloads </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-9cb6880 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="9cb6880" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/content-production-distribution/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-1.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="pen-tool" transform="translate(15.000000, 15.000000)" fill="#000000" fill-rule="nonzero"><path d="M43.645,20.29325 L23.645,0.29325 C23.254,-0.09775 22.622,-0.09775 22.231,0.29325 L18.231,4.29325 C17.84,4.68425 17.84,5.31625 18.231,5.70725 L38.231,25.70725 C38.426,25.90225 38.682,26.00025 38.938,26.00025 C39.194,26.00025 39.45,25.90225 39.645,25.70725 L43.645,21.70725 C44.036,21.31625 44.036,20.68425 43.645,20.29325 Z" id="Path"></path><path d="M19.985,10.28925 L4.587,16.06325 C4.248,16.19025 4.004,16.49025 3.95,16.84825 L0,42.52425 L10.767,31.75725 C9.484,29.81725 9.695,27.17225 11.402,25.46425 C13.352,23.51425 16.525,23.51525 18.473,25.46425 C20.422,27.41425 20.422,30.58625 18.473,32.53525 C17.499,33.51025 16.218,33.99825 14.938,33.99825 C13.976,33.99825 13.014,33.72225 12.181,33.17225 L1.414,43.93825 L27.09,39.98825 C27.447,39.93325 27.748,39.69025 27.875,39.35125 L33.649,23.95325 L19.985,10.28925 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Content Production & Distribution </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Accelerate and scale content production, then easily publish to channels </div> </div> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63ae81e" data-id="63ae81e" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1fb980e elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="1fb980e" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/brand-asset-management/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><path fill="#000" fill-rule="nonzero" d="M42 10L2 10C.8954305 10 0 10.8954305 0 12L0 42C0 43.1045695.8954305 44 2 44L42 44C43.1045695 44 44 43.1045695 44 42L44 12C44 10.8954305 43.1045695 10 42 10zM32 25C32 25.5522847 31.5522847 26 31 26L13 26C12.4477153 26 12 25.5522847 12 25L12 20C12 19.4477153 12.4477153 19 13 19 13.5522847 19 14 19.4477153 14 20L14 24 30 24 30 20C30 19.4477153 30.4477153 19 31 19 31.5522847 19 32 19.4477153 32 20L32 25zM38 4L6 4C5.44771525 4 5 4.44771525 5 5L5 8 39 8 39 5C39 4.44771525 38.5522847 4 38 4zM34 0L10 0C9.44771525 0 9 .44771525 9 1L9 2 35 2 35 1C35 .44771525 34.5522847 0 34 0z" transform="translate(15 15)"></path></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Brand & Asset Management </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Centralize asset storage, track usage, and build Collections with ease </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-0488baf elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="0488baf" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/performance-measurement/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="74" height="74" viewbox="0 0 74 74"><g fill="none" fill-rule="evenodd"><rect width="72" height="72" x="1" y="1" fill="#5FEEAD" fill-rule="nonzero" rx="5" transform="rotate(-1 37 37)"></rect><path fill="#000" fill-rule="nonzero" d="M27 26L19 26C18.448 26 18 26.448 18 27L18 45C18 45.552 18.448 46 19 46L27 46C27.552 46 28 45.552 28 45L28 27C28 26.448 27.552 26 27 26zM9 36L1 36C.448 36 0 36.448 0 37L0 45C0 45.552.448 46 1 46L9 46C9.552 46 10 45.552 10 45L10 37C10 36.448 9.552 36 9 36zM45 16L37 16C36.448 16 36 16.448 36 17L36 45C36 45.552 36.448 46 37 46L45 46C45.552 46 46 45.552 46 45L46 17C46 16.448 45.552 16 45 16zM23.707 15.707L36 3.414 36 10C36 10.552 36.448 11 37 11 37.552 11 38 10.552 38 10L38 1C38 .448 37.552 0 37 0L28 0C27.448 0 27 .448 27 1 27 1.552 27.448 2 28 2L34.586 2 23 13.586 15.707 6.293C15.316 5.902 14.684 5.902 14.293 6.293L4.293 16.293 5.707 17.707 15 8.414 22.293 15.707C22.684 16.098 23.316 16.098 23.707 15.707z" transform="translate(14 14)"></path></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Performance Measurement </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Optimize the performance of your content and teams </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6df4ec7" data-id="6df4ec7" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6bfcf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6bfcf4a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-db280fb" data-id="db280fb" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-de8f20d elementor-widget elementor-widget-image" data-id="de8f20d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <img width="1" height="1" src="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/02/lets-roll-outline.svg" class="attachment-large size-large" alt="" loading="lazy"/> </div> </div> </div> <div class="elementor-element elementor-element-65c27ec elementor-widget elementor-widget-heading" data-id="65c27ec" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Want us to show you around?</h2> </div> </div> <div class="elementor-element elementor-element-9fb8b44 elementor-align-center elementor-widget elementor-widget-button" data-id="9fb8b44" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/demo-request/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-right"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">Get a demo</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div></li> <li id="jet-menu-item-5673" class="jet-menu-item jet-menu-item-type-custom jet-menu-item-object-custom jet-has-roll-up jet-mega-menu-item jet-regular-item jet-menu-item-has-children jet-menu-item-5673"><a href="#" class="top-level-link"><div class="jet-menu-item-wrapper"><div class="jet-menu-title">Resources</div><i class="jet-dropdown-arrow fa fa-angle-down"></i></div></a><div class="jet-sub-mega-menu" data-template-id="5674"> <div data-elementor-type="wp-post" data-elementor-id="5674" class="elementor elementor-5674" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-b7ea24a elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="b7ea24a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9146d96" data-id="9146d96" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2bb9461 elementor-widget elementor-widget-template" data-id="2bb9461" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="header" data-elementor-id="2888" class="elementor elementor-2888 elementor-location-header" data-elementor-settings="[]"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-018fe83 elementor-section-stretched elementor-section-items-top elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="018fe83" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-addcb21" data-id="addcb21" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-f22ab2b elementor-widget elementor-widget-heading" data-id="f22ab2b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">RESOURCES</p> </div> </div> <div class="elementor-element elementor-element-891aa9a elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="891aa9a" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=48" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-1.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="pen-tool" transform="translate(15.000000, 15.000000)" fill="#000000" fill-rule="nonzero"><path d="M43.645,20.29325 L23.645,0.29325 C23.254,-0.09775 22.622,-0.09775 22.231,0.29325 L18.231,4.29325 C17.84,4.68425 17.84,5.31625 18.231,5.70725 L38.231,25.70725 C38.426,25.90225 38.682,26.00025 38.938,26.00025 C39.194,26.00025 39.45,25.90225 39.645,25.70725 L43.645,21.70725 C44.036,21.31625 44.036,20.68425 43.645,20.29325 Z" id="Path"></path><path d="M19.985,10.28925 L4.587,16.06325 C4.248,16.19025 4.004,16.49025 3.95,16.84825 L0,42.52425 L10.767,31.75725 C9.484,29.81725 9.695,27.17225 11.402,25.46425 C13.352,23.51425 16.525,23.51525 18.473,25.46425 C20.422,27.41425 20.422,30.58625 18.473,32.53525 C17.499,33.51025 16.218,33.99825 14.938,33.99825 C13.976,33.99825 13.014,33.72225 12.181,33.17225 L1.414,43.93825 L27.09,39.98825 C27.447,39.93325 27.748,39.69025 27.875,39.35125 L33.649,23.95325 L19.985,10.28925 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Blog </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Discover tips, tactics, insights and news </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-c7c3797 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="c7c3797" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=358" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" transform="translate(37.000000, 37.000000) rotate(-1.000000) translate(-37.000000, -37.000000) " x="1" y="1" width="72" height="72" rx="5"></rect><g id="search" transform="translate(15.000000, 15.000000)" fill="#000000" fill-rule="nonzero"><path d="M34.268,30.732 C33.2915606,29.7555606 31.7084395,29.7555607 30.7320001,30.7320001 C29.7555607,31.7084395 29.7555606,33.2915606 30.732,34.268 L39.732,43.268 C40.7084394,44.2444394 42.2915606,44.2444394 43.268,43.268 C44.2444394,42.2915606 44.2444394,40.7084394 43.268,39.732 L34.268,30.732 Z" id="Path"></path><path d="M17,0 C7.61115925,0 0,7.61115925 0,17 C0,26.3888407 7.61115925,34 17,34 C26.3888407,34 34,26.3888407 34,17 C33.989529,7.61549991 26.3845001,0.0104710144 17,0 Z M17,32 C8.71572875,32 2,25.2842712 2,17 C2,8.71572875 8.71572875,2 17,2 C25.2842712,2 32,8.71572875 32,17 C31.9906315,25.2803876 25.2803876,31.9906315 17,32 L17,32 Z" id="Shape"></path><path d="M17,6 C10.9278374,6.0071635 6.0071635,10.9278374 6,17 C6,17.5522847 6.44771525,18 7,18 C7.55228475,18 8,17.5522847 8,17 C8.00606096,12.0319499 12.0319499,8.00606096 17,8 C17.5522847,8 18,7.55228475 18,7 C18,6.44771525 17.5522847,6 17,6 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Research </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Insights and data from the world’s best marketing teams </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-f355211 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="f355211" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=359" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" fill-rule="nonzero" 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marketer </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-38b6a21 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="38b6a21" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=360" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 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id="Path"></path><path d="M22,3.3581307 C20.054,2.2711307 15.119,0.150130696 6.02,0 C5.463,-0.00886930372 5,0.448130696 5,1.0051307 L5,31.0051307 C5,31.5521307 5.447,31.9911307 5.994,32.0001307 C15.108,32.1461307 20.051,34.2701307 22,35.3581307 L22,3.3581307 Z" id="Path"></path><path d="M39.98,0 C30.881,0.150130696 25.946,2.2711307 24,3.3581307 L24,35.3581307 C25.949,34.2701307 30.892,32.1461307 40.006,32.0001307 C40.553,31.9911307 41,31.5521307 41,31.0051307 L41,1.0051307 C41,0.448130696 40.537,-0.00886930372 39.98,0 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Guides </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Dive deep into the best tactics and strategies </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div></li> <li id="jet-menu-item-5677" class="jet-menu-item jet-menu-item-type-post_type jet-menu-item-object-page jet-has-roll-up jet-simple-menu-item jet-regular-item jet-menu-item-5677"><a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/pricing/" class="top-level-link"><div class="jet-menu-item-wrapper"><div class="jet-menu-title">Pricing</div></div></a></li> </ul></div></div></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3371d533 elementor-invisible" data-id="3371d533" data-element_type="column" data-settings="{"animation":"fadeIn"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5900bb7 elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="5900bb7" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/"> <img width="1" height="1" src="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/03/Logo.svg" class="attachment-medium size-medium" alt="" loading="lazy"/> </a> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-43783787 elementor-invisible" data-id="43783787" data-element_type="column" data-settings="{"animation":"fadeIn"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-18f86c9 elementor-widget__width-initial elementor-widget elementor-widget-jet-mega-menu" data-id="18f86c9" data-element_type="widget" data-widget_type="jet-mega-menu.default"> <div class="elementor-widget-container"> <div class="menu-main-nav-right-container"><div class="jet-menu-container"><div class="jet-menu-inner"><ul class="jet-menu jet-menu--animation-type-fade jet-menu--roll-up"><li id="jet-menu-item-291" class="jet-menu-item jet-menu-item-type-custom jet-menu-item-object-custom jet-has-roll-up jet-mega-menu-item jet-regular-item jet-menu-item-has-children jet-menu-item-291"><a href="#" class="top-level-link"><div class="jet-menu-item-wrapper"><div class="jet-menu-title">Company</div><i class="jet-dropdown-arrow fa fa-angle-down"></i></div></a><div class="jet-sub-mega-menu" data-template-id="2903"> <div data-elementor-type="wp-post" data-elementor-id="2903" class="elementor elementor-2903" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6f605d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6f605d1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fa47c" data-id="71fa47c" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-989c482 elementor-widget elementor-widget-template" data-id="989c482" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="header" data-elementor-id="2896" class="elementor elementor-2896 elementor-location-header" data-elementor-settings="[]"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-499c9c0 elementor-section-stretched elementor-section-items-top elementor-section-height-min-height elementor-section-boxed elementor-section-height-default" data-id="499c9c0" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9de5f89" data-id="9de5f89" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-88aa36b elementor-widget elementor-widget-heading" data-id="88aa36b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">COMPANY</p> </div> </div> <div class="elementor-element elementor-element-38fe965 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="38fe965" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/about/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect id="Rectangle" fill="#5FEEAD" 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20.383125,14.135625 20.86875,13.059375 C21.170625,12.39 21.4725,11.878125 22.365,11.904375 C24.609375,11.97 24.64875,12.481875 24.609375,13.72875 C24.530625,16.445625 24.49125,19.595625 24.43875,22.063125 C24.36,25.6725 24.36,24.451875 24.399375,27.27375 C24.4125,28.809375 24.504375,30.830625 25.33125,31.2375 C27.076875,32.090625 29.00625,26.446875 29.754375,21.6825 C30.568125,16.445625 30.9225,10.99875 29.334375,8.53125 C29.26875,8.439375 29.32125,8.334375 29.413125,8.26875 C29.596875,8.16375 29.74125,8.098125 30.00375,8.0325 C30.37125,7.940625 30.58125,7.914375 30.765,7.90125 C31.0275,7.875 31.29,7.861875 31.5,7.914375 C31.696875,7.966875 32.195625,8.439375 32.353125,8.89875 C33.20625,11.379375 32.89125,17.6925 32.1825,21.84 Z" id="Shape"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> About Us </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Who we are and why we exist </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-069bf16 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="069bf16" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/partners/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g 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C45.9950416,15.1360624 42.8639376,12.0049584 39,12 Z" id="Path"></path><path d="M21.665,22.114 C19.281,21.273 17.832,19.474 16.298,17.568 C14.2,14.958 11.813,12 7,12 C3.13606244,12.0049584 0.0049583633,15.1360624 -1.77635684e-15,19 L-1.77635684e-15,37 C-1.77635684e-15,37.5522847 0.44771525,38 1,38 L13,38 C13.5522847,38 14,37.5522847 14,37 L14,21.077 C15.6150902,23.2461473 17.8115209,24.9134931 20.335,25.886 C21.3714204,26.2352562 22.4961757,25.6872291 22.8598614,24.6557836 C23.2235471,23.6243381 22.6912697,22.4920444 21.665,22.114 Z" id="Path"></path><circle id="Oval" cx="37" cy="5" r="5"></circle></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Partners </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Work with the best to achieve your marketing goals </div> </div> </a> </div> </div> <div class="elementor-element elementor-element-3b63dc0 elementor-cta--layout-image-left elementor-cta--valign-top sd_mega-nav-link elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action" data-id="3b63dc0" data-element_type="widget" data-widget_type="call-to-action.default"> <div class="elementor-widget-container"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/culture-careers/" class="elementor-cta"> <div class="elementor-cta__content"> <div class="elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="74px" height="74px" viewbox="0 0 74 74"><title>Icon_t-add-LG</title><g id="Icon_t-add-LG" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" transform="translate(0.000000, 0.000000)"><rect 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C39.6116301,4.49420881 39.6116301,8.59443088 37.105,11.1648198 L28.705,19.7028198 C28.5158823,19.8930751 28.258254,19.9993693 27.99,19.9978366 Z" id="Path"></path></g></g></svg> </div> </div> <h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item"> Culture & Careers </h3> <div class="elementor-cta__description elementor-cta__content-item elementor-content-item"> Join our mission to unleash the potential of marketing </div> </div> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fc400e sd_max-width-300" data-id="4fc400e" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-90f54d0 elementor-align-center elementor-widget elementor-widget-button" data-id="90f54d0" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="/web/20211021024342/https://welcomesoftware.com/insights/founders-perspective-newscred/" class="elementor-button-link elementor-button elementor-size-xs" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-pen"></i> </span> <span class="elementor-button-text">Read a letter from our CEO</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div></li> <li id="jet-menu-item-292" class="jet-menu-item jet-menu-item-type-custom jet-menu-item-object-custom jet-has-roll-up jet-simple-menu-item jet-regular-item jet-menu-item-292"><a href="https://web.archive.org/web/20211021024342/https://app.welcomesoftware.com/" class="top-level-link"><div 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elementor-5708 elementor-location-single post-17423 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-news tag-uncategorized" data-elementor-settings="[]"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2fcd5cca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2fcd5cca" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b431046 elementor-invisible" data-id="7b431046" data-element_type="column" data-settings="{"animation":"fadeInUp"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6a0cb101 sd_max-width-1000 sd_center elementor-widget elementor-widget-heading" data-id="6a0cb101" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Founder’s Perspective: What this Milestone Means for Welcome, formerly NewsCred</h1> </div> </div> <div class="elementor-element elementor-element-4fba5b2e elementor-widget elementor-widget-image" data-id="4fba5b2e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <img width="768" height="512" src="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2020/07/thumbnail-4148867ed10611ea8d0d0a067560f397-1-1-768x512.jpeg" class="attachment-medium_large size-medium_large" alt="zhaojiankang" loading="lazy" srcset="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2020/07/thumbnail-4148867ed10611ea8d0d0a067560f397-1-1-768x512.jpeg 768w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2020/07/thumbnail-4148867ed10611ea8d0d0a067560f397-1-1-300x200.jpeg 300w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2020/07/thumbnail-4148867ed10611ea8d0d0a067560f397-1-1-1024x682.jpeg 1024w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2020/07/thumbnail-4148867ed10611ea8d0d0a067560f397-1-1-1536x1024.jpeg 1536w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2020/07/thumbnail-4148867ed10611ea8d0d0a067560f397-1-1-2048x1365.jpeg 2048w" sizes="(max-width: 768px) 100vw, 768px"/> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2fa1ffeb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2fa1ffeb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-424673d7" data-id="424673d7" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-539b41cb elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="539b41cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">by </span> </div> </div> <div class="elementor-element elementor-element-6dbb3356 elementor-widget__width-auto elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box" data-id="6dbb3356" data-element_type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__text"> <div> <h4 class="elementor-author-box__name">Welcome</h4> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-486f8250 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-meta" data-id="486f8250" data-element_type="widget" data-widget_type="jet-listing-dynamic-meta.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-meta meta-layout-inline"><div class="jet-listing-dynamic-meta__date jet-listing-dynamic-meta__item"><span class="jet-listing-dynamic-meta__item-val"><time datetime="2020-07-28T17:42:05-04:00">July 28, 2020</time></span></div></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c5109a6" data-id="4c5109a6" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-412cd98 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="412cd98" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">reading time:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">mins</span></span></span> </div> </div> <div class="elementor-element elementor-element-508343a1 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field" data-id="508343a1" data-element_type="widget" data-widget_type="jet-listing-dynamic-field.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-field display-inline"><div class="jet-listing-dynamic-field__inline-wrap"><div class="jet-listing-dynamic-field__content"></div></div></div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1ae83659 blog-details elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ae83659" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39dae250 elementor-invisible" data-id="39dae250" data-element_type="column" data-settings="{"background_background":"classic","animation":"fadeInUp"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6a1d47ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a1d47ab" data-element_type="section" data-settings="{"background_background":"classic","sticky_offset":52,"sticky_parent":"yes","sticky":"top","sticky_on":["desktop","tablet","mobile"],"sticky_effects_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-17526746" data-id="17526746" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2b4b1fa6 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-widget__width-auto elementor-grid-0 elementor-widget elementor-widget-share-buttons" data-id="2b4b1fa6" data-element_type="widget" data-settings="{"sticky":"top","sticky_offset":66,"sticky_effects_offset":200,"sticky_parent":"yes","sticky_on":["desktop","tablet"]}" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid"> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_facebook"> <span class="elementor-share-btn__icon"> <i class="fab fa-facebook" aria-hidden="true"></i> <span class="elementor-screen-only">Share on facebook</span> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_twitter"> <span class="elementor-share-btn__icon"> <i class="fab fa-twitter" aria-hidden="true"></i> <span class="elementor-screen-only">Share on twitter</span> </span> </div> </div> <div class="elementor-grid-item"> <div class="elementor-share-btn elementor-share-btn_linkedin"> <span class="elementor-share-btn__icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> <span class="elementor-screen-only">Share on linkedin</span> </span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-3d60e07 elementor-widget elementor-widget-theme-post-content" data-id="3d60e07" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><em><strong><span class=" ">Editor<insert class="ins cts-1" title="Inserted by Elisa Ng - 07/28/2020 12:32pm" data-cid="2" data-userid="5cc225076067ae48085a12fa" data-username="Elisa Ng" data-time="1595953959228">‘</insert>s note:</span> In July 2020, Industry Dive acquired NewsCred’s content marketing services (content studio, licensed content marketplace, and content hub services). NewsCred retained its software products. This is our CEO’s perspective on the sale and what it means for the business. To learn more about the transaction, read the official press release <a href="https://web.archive.org/web/20211021024342/https://www.industrydive.com/news/post/industry-dive-acquires-newscred-content-marketing-studio-and-services/" target="_blank" rel="noopener noreferrer">here</a>.</strong></em></p> <hr/> <p>I always found it strange when people asked me the question “What’s your exit strategy?” We never started NewsCred to get out of it. In fact, my co-founders and I often used the expression “Let’s build an enduring, profitable company of real consequence.” To me, that kind of consequential company could take a lifetime to build. And I know for many of our supporters, especially family members, the last twelve years must have felt like a lifetime! That’s why I’m really proud to share that we have reached an exciting milestone in our journey today: we’re announcing the sale of our Content Studio, Marketplace and associated services business. NewsCred will retain its software products, and continue as an independent company entirely focused on our Content Marketing Platform (CMP) and Marketing Orchestration technology. But more on that in a bit.</p> <p>First, I wanted to explain simply what’s happening, since divestitures are not that common. We’ve been operating as two separate lines of business (LOBs) for a while now. We had our Content LOB and our Software LOB. Over the years, we realized that our customers actually fit quite neatly into these two categories. Our Content LOB customers came to us because they valued our Content Studio (original content) and Marketplace (licensed content), or our marketing services. While all of these customers used and paid for the CMP, it was not their primary value. We also had a huge cohort of customers in our Software LOB who exclusively purchased our software, and standardized their marketing teams on our software.</p> <p>A little over two years ago, we built a long-term (3-year) strategy to spin out the Content LOB as a separate company, so that both sides of the business got the right focus and investment. It turns out that with the right strategy, you can almost will it into existence. Like clockwork, not only did we spin it out, but we also found an amazing company and financial sponsor to acquire (and grow) this asset. As part of this sale, roughly 40 amazing employees will be moving over to Industry Dive (ID), and all of the customers in our Content LOB will become customers of ID. For those of you not familiar with ID, it’s because they are humble and understated (much like their CEO, Sean). But they are an incredible company. And to Sean, the Industry Dive team and Falfurrius Capital Partners, thank you for your belief and for persevering and getting a deal done in the middle of a pandemic!</p> <p><strong>To our employees moving over,</strong> thank you for everything you did to help build NewsCred into the company it is today. Your fingerprints are all over our business, and we could never have executed on our strategy without your tireless efforts. I’m so excited to see the business thrive and flourish at Industry Dive. We are so proud of you, and we will do everything humanly possible to make our software business a huge success so that we can make you proud of us. Under the guidance and leadership of Jane (who will be moving to ID to run this LOB as a standalone business unit) and Sean, you are in incredibly good hands.</p> <p><strong>To our content customers,</strong> thank you for believing in us from the early days. We built a category together, and it’s been such an honor to partner with you. We always gave it everything we had to make you successful, and you stood by us (mostly through the ups, but also some downs). I am so excited to see how all the resources and opportunities at ID will help take your content marketing programs to the next level. Of course, we are not going anywhere, and look forward to continuing to support you with your CMP needs. As part of the deal, I made sure that your team stayed intact, and I’m so happy that every single person at NewsCred (and all the new Divers) are being retained. So nothing will change except for the better!</p> <p><strong>To our software customers,</strong> this journey continues. Our software business was growing incredibly fast, and that rocket ship just got a lot of additional fuel! We will be investing tens of millions of dollars to execute on our vision to build the Marketing Orchestration Platform of the future. We’ve already been the 3-<delete class="del cts-1" title="Deleted by Elisa Ng - 07/28/2020 12:33pm" data-cid="3" data-userid="5cc225076067ae48085a12fa" data-username="Elisa Ng" data-time="1595954016046"> </delete>time leader in Gartner’s Magic Quadrant for CMPs. But our vision is bigger and bolder. We are also winning in the <span class=" ">Marketing Resource Management (MRM) and Digital Asset Management (DAM) categories</span>.</p> <p>Our belief is simple: if you can (thoughtfully) combine the best of these capabilities, you give marketers something they’ve never had before — a real chance to transform how they work through integrated, modern & purpose-built software. Specifically, by harmonizing marketing teams, the content they create, the channels they activate, the data they analyze and the technology that powers it all, you empower them to truly orchestrate marketing, and deliver amazing results.</p> <p>We’re excited about increasing our investments in R&D, and continuing to build out a world-class product <delete class="del cts-1" title="Deleted by Elisa Ng - 07/28/2020 12:33pm" data-cid="10" data-userid="5cc225076067ae48085a12fa" data-username="Elisa Ng" data-time="1595954036690"> </delete>as well as a fiercely intelligent and hard-<delete class="del cts-1" title="Deleted by Elisa Ng - 07/28/2020 12:33pm" data-cid="8" data-userid="5cc225076067ae48085a12fa" data-username="Elisa Ng" data-time="1595954032012"> </delete>working team. Some of the biggest companies in the world run their marketing teams on our software, and we’re just getting started. Stay tuned for some big announcements over the next few months…</p> <p><strong>Finally, to the NewsCred team, past and present,</strong> it’s been the greatest privilege of my life working for you. Thank you for the opportunity.</p> <p>-Shafqat</p> <p> </p> <p><img loading="lazy" src="https://web.archive.org/web/20211021024342im_/https://pixel.newscred.com/px.gif?key=YXJ0aWNsZT1iYTBjZWQ2NDc5NjcxMWViOWM5ODNiOTY2OTFhMDQ3Zg==" alt="" height="1" width="1" class="nc_pixel"/></p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1cb77547 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1cb77547" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b12a21" data-id="44b12a21" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9a43478 elementor-widget elementor-widget-heading" data-id="9a43478" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Related Articles</h2> </div> </div> <div class="elementor-element elementor-element-167bb2c elementor-widget elementor-widget-jet-listing-grid" data-id="167bb2c" data-element_type="widget" data-settings="{"columns_tablet":"3","columns_mobile":"1","columns":3}" data-widget_type="jet-listing-grid.default"> <div class="elementor-widget-container"> <div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-1 jet-listing-grid--78" 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href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/insights/best-time-to-send-marketing-emails/" class="jet-listing-dynamic-link__link"><span class="jet-listing-dynamic-link__label">Email Marketing: When is the Right Time to Send Marketing Emails?</span></a></div> </div> </div> <div class="elementor-element elementor-element-cb34cfa elementor-widget elementor-widget-jet-listing-dynamic-link" data-id="cb34cfa" data-element_type="widget" data-widget_type="jet-listing-dynamic-link.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-link"><a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/insights/best-time-to-send-marketing-emails/" class="jet-listing-dynamic-link__link"><div class="jet-listing-dynamic-link__icon is-svg-icon"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 15 14"><g fill="none" fill-rule="evenodd"><g transform="translate(-693 -2682)" fill="currentColor"><g 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class="jet-listing-dynamic-link__label">Read</span></a></div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div><div class="jet-listing-grid__item jet-listing-dynamic-post-20163" data-post-id="20163"> <div data-elementor-type="jet-listing-items" data-elementor-id="78" class="elementor elementor-78" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-98ea4e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="98ea4e3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8d4bb4" data-id="a8d4bb4" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div 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Young freelancer man or business manager doing meditation or practicing mindfulness, doing effective multitasking with many hands. Flat vector illustration. essential marketing skills." loading="lazy" srcset="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/10/Essential-Marketing-Skills-1024x682.jpeg 1024w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/10/Essential-Marketing-Skills-300x200.jpeg 300w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/10/Essential-Marketing-Skills-768x512.jpeg 768w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/10/Essential-Marketing-Skills-1536x1023.jpeg 1536w, https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/10/Essential-Marketing-Skills.jpeg 1920w" sizes="(max-width: 800px) 100vw, 800px"/> </a> </div> </div> </div> <div class="elementor-element elementor-element-21b185d elementor-widget elementor-widget-jet-listing-dynamic-link" data-id="21b185d" data-element_type="widget" data-widget_type="jet-listing-dynamic-link.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-link"><a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/insights/essential-marketing-skills/" class="jet-listing-dynamic-link__link"><span class="jet-listing-dynamic-link__label">Essential Marketing Skills Every Professional Marketer Needs</span></a></div> </div> </div> <div class="elementor-element elementor-element-cb34cfa elementor-widget elementor-widget-jet-listing-dynamic-link" data-id="cb34cfa" data-element_type="widget" data-widget_type="jet-listing-dynamic-link.default"> <div class="elementor-widget-container"> <div class="jet-listing jet-listing-dynamic-link"><a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/insights/essential-marketing-skills/" class="jet-listing-dynamic-link__link"><div class="jet-listing-dynamic-link__icon is-svg-icon"><svg 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0.98458-0.32964"></path></g></g></g></g></svg></div><span class="jet-listing-dynamic-link__label">Read</span></a></div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div></div></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c01389a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c01389a" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14d318e8 elementor-invisible" data-id="14d318e8" data-element_type="column" data-settings="{"animation":"fadeInUp"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1fe6c784 sd_max-width-900 sd_center elementor-widget elementor-widget-heading" data-id="1fe6c784" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Done reading and ready to try Welcome?</h2> </div> </div> <div class="elementor-element elementor-element-a8c0922 sd_max-width-700 sd_center elementor-widget elementor-widget-text-editor" data-id="a8c0922" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><em>Welcome’s</em> marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.</p> </div> </div> </div> <div class="elementor-element elementor-element-76e94e9c elementor-align-center elementor-widget 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class="elementor-row"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-daaa192" data-id="daaa192" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5edbdec elementor-widget elementor-widget-heading" data-id="5edbdec" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Product</h4> </div> </div> <div class="elementor-element elementor-element-ba778ad elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="ba778ad" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/take-a-tour/"> <span class="elementor-icon-list-text">Take a Tour</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/features/"> <span class="elementor-icon-list-text">Features</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/compare/"> <span class="elementor-icon-list-text">Compare</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/customer-stories/"> <span class="elementor-icon-list-text">Customers</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/integrations/"> <span class="elementor-icon-list-text">Integrations</span> </a> </li> <li class="elementor-icon-list-item"> <a 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elementor-element-a4a2b1d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a4a2b1d" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/content-marketing/"> <span class="elementor-icon-list-text">Content Marketing</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/creative-services/"> <span class="elementor-icon-list-text">Creative Services</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/marketing-operations-team-solutions-for-organizing-your-martech-stack/"> <span class="elementor-icon-list-text">Marketing Operations</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/marketing-communications/"> <span class="elementor-icon-list-text">Marketing Communications</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/product-marketing/"> <span class="elementor-icon-list-text">Product Marketing</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/demand-generation/"> <span class="elementor-icon-list-text">Demand Generation</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/brand-marketing/"> <span class="elementor-icon-list-text">Brand Marketing</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/digital-marketing/"> <span class="elementor-icon-list-text">Digital Marketing</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/email-marketing/"> <span class="elementor-icon-list-text">Email Marketing</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/marketing-team-leaders/"> <span class="elementor-icon-list-text">Marketing Leaders</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-94ea639" data-id="94ea639" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-a6d03be elementor-widget elementor-widget-heading" data-id="a6d03be" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Solutions</h4> </div> </div> <div class="elementor-element elementor-element-abf8e33 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="abf8e33" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/campaign-planning-execution/"> <span class="elementor-icon-list-text">Campaign Planning & Execution</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/intake-resource-management/"> <span class="elementor-icon-list-text">Intake & Resource Management</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/content-production-distribution/"> <span class="elementor-icon-list-text">Content Production & Distribution</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/brand-asset-management/"> <span class="elementor-icon-list-text">Brand & Asset Management</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/performance-measurement/"> <span class="elementor-icon-list-text">Performance Measurement</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9c496b6" data-id="9c496b6" data-element_type="column"> <div 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class="elementor-icon-list-item"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=359"> <span class="elementor-icon-list-text">Webinars</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=360"> <span class="elementor-icon-list-text">Guides</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=358"> <span class="elementor-icon-list-text">Research</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/web/20211021024342/https://welcomesoftware.com/resources/?jet-smart-filters=jet-engine/posts-listing&_tax_query_category=361"> <span class="elementor-icon-list-text">News</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8e93f0e" data-id="8e93f0e" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5cee4ca elementor-widget elementor-widget-heading" data-id="5cee4ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Company</h4> </div> </div> <div class="elementor-element elementor-element-18ab639 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="18ab639" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a 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elementor-element-bfb394c" data-id="bfb394c" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6ac01f6 elementor-widget elementor-widget-image" data-id="6ac01f6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <img width="1" height="1" src="https://web.archive.org/web/20211021024342im_/https://s38107.pcdn.co/wp-content/uploads/2021/02/lets-roll-outline.svg" class="attachment-large size-large" alt="" loading="lazy"/> </div> </div> </div> <div class="elementor-element elementor-element-5883836 elementor-widget elementor-widget-heading" data-id="5883836" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Want us to show you around?</h2> </div> </div> <div class="elementor-element elementor-element-00967c8 elementor-align-center elementor-widget elementor-widget-button" data-id="00967c8" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://web.archive.org/web/20211021024342/https://welcomesoftware.com/demo-request/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-right"> <i aria-hidden="true" class="fas fa-arrow-right"></i> </span> <span class="elementor-button-text">Get a demo</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-9f9c54f elementor-shape-square e-grid-align-left elementor-widget__width-auto elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="9f9c54f" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-31345e7" href="https://web.archive.org/web/20211021024342/https://twitter.com/WelcomeSW" target="_blank"> <span class="elementor-screen-only">Twitter</span> <i class="fab fa-twitter"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-94eec51" href="https://web.archive.org/web/20211021024342/https://www.facebook.com/WelcomeSoftware" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-909b186" href="https://web.archive.org/web/20211021024342/https://www.instagram.com/welcome_software/?hl=en" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-2a59784" href="https://web.archive.org/web/20211021024342/https://www.linkedin.com/company/welcomesoftware" target="_blank"> <span class="elementor-screen-only">Linkedin-in</span> <i class="fab fa-linkedin-in"></i> </a> </span> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2a5e50f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a5e50f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div 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